7 Content Marketing Rules Social Media Experts Need to Remember

12

Social media has become a major marketing platform for businesses. What were sites that were made to connect friends and family members have evolved into effective tools that can help businesses put their brands forward?

As in other digital marketing platforms, content is also important when it comes to social media marketing. Content is and will continue to be, an indispensable element of marketing, and its effective usage can help bring about great returns for any business.

To maximize the power of social media marketing, here are seven content marketing rules that you should be aware of, and that you should apply:

#WhatsTrending?

One of the most important things to keep in mind when you create content is that you should make something interesting. One of the sure-fire ways to be able to achieve that is by creating content out of trending topics.

It is therefore essential to always be in-the-know of the trending topics on social media. You can do this by checking out top hashtags, as well as checking what your network is talking about.

While you would be talking about a popular idea, you should still come up with a creative way to present it to your audience. You need to craft your content while using the same

Take the Unique Angle Always

When not joining in the bandwagon, you should always try to come up with original content that not a lot of people know about. This sparks curiosity, which can help increase the readership of your content.

Aside from writing about unique topics, you can also make ordinary topics by relaying them in a special way. For example, a post about data is very ordinary, and would not have much impact. On the other hand, if you come up with an infographic about said data, then the reception would be a lot better. Not only will this improve the chance that your content would grab the attention of your audience, but it will further improve your ability to spread the message you want to convey.

Know your Target Audience

13

Another thing that you should be aware of is that you should be knowledgeable of who you target audience is. It is a fundamental business activity that you should have a grasp of who you are serving so that you know how to deal with them.

In the same way, you should also have the intelligence of who your audience is in terms of demographics and psychographics. Demographics serve as the basic understanding of your customers in terms of age, sex, educational attainment, educational attainment, and income level. These allow you to make basic decisions as to what appeals to them.

But more than that, you should also consider other important defining characteristics such as preferences, interests, and behavior. Getting in touch with these allow you to come up with more effective campaigns, even when it comes to content.

By knowing your customers, you will have the ability to create content with the most powerful impact on the type of customers that you have. It is

Offer Proof – Provide a Study

17 When people read content, they expect that this is written by an expert on the subject matter on-hand. However, not all the time would one’s name by considered enough proof of his expertise – even experienced business owners are not always popular.

One way to be able to maximize the trust that your article can get is by using proof such as statistics from studies. By doing so, you are making your statements a lot more believable, which also means that your message would be conveyed and absorbed more openly.

In doing so, just make sure that you cite credible sources, especially those that are experts on the said field.

Optimize through Content Calendar

14

To make sure that you always have a steady flow of content coming, it is advisable that you keep a content calendar. In doing so, you will be able to keep track of what has already been written about, as well as allows for you to plan ahead of time what you will be writing for. It is a good idea to write content about important events so you should put that in mind as you create your content calendar.

Please note that even when you create a content calendar, when you think that there is a better topic to talk about, there you can still put that in replacement of your scheduled content. Your content calendar should be a guide, but should never restrict the entry of better ideas when they come.

Optimize Content for all Platforms

Make sure that your content works across various platforms. It is such a waste of resources if you have great content, but it is not being received well because of compatibility issues. To achieve this, make sure you use the standard file formats. You should also keep yourself aware of the native features of the social media sites that you will tap to be aware of what kind of content can be used.

Respond Immediately

15

Finally, you should also place importance in responding to your audience’s comments on your posts. In their own right, comments are also content. It is advisable that you practice responding to your audience because this improves your relationship with them, enhancing the probability for you to transform them into loyal customers

There’s a huge difference in how people will perceive a business which takes time in responding to its clientele, as compared to another who does not do so.  A business who does respond is seen as a better place to do business with.

This should also be true for another type of user-generated content such as feedback and reviews. Always thank your customers for the positive feedback, and always address negative ones. Never leave a review, especially a bad one, get unnoticed. And don’t curate them away either. Make sure that you show how you address criticism and win the trust of your other customers as you do so.

Know the Rules and Apply them

Content marketing is an essential business activity, and it is done on multiple platforms. One of which is social media. Content can only realize its fullest potential if it is used effectively. The tips above are some of the rules that you should keep in mind to come up with winning content that can help you achieve your marketing goals. Understand them and apply them – that’s how you win the social media marketing game.

Author Bio

John’s mission is to help local business owners improve their online influence through link building campaign by Local SEO Search Inc, so they can dominate their industry. With his business acumen and innate understanding of the local business landscape, John writes blogs that delve on how to customize SEO campaigns based on client needs.

Social Media Trends Teenagers Are Driving

teenagers girls

Guest post by Mariej Fincher

Social media is now a central part of our lives. More interestingly, there is a significant percentage of teenagers that have not known a world without it. Teenagers of today have been exposed to social media from a younger age than any other demographic and weren’t born early enough to remember much of the world before social media and smartphones.

In this article, we’d like to look into some of the remarkable trends driven by teenage users, or dedicated to teenagers in general, and what this tells us about this fast-changing demographic.

Teenagers love their challenges

Throughout the last few years, teenagers have proven how passionate they are about challenging each other to do brave, often quite bizarre and dangerous things. These challenges usually take over social media and constitute entire trends.

There is an entire spectrum of challenges that have had their great share of popularity and controversy on the web, and Internet history is full of challenges that were initially triggered by teens, which have eventually moved onto the adult demographic of social platforms.

A few such examples of challenges taking over social media would be #saltandicechallenge, the #cinnamonchallenge, and the #ducttapechallenge.

What ended up being among the more openly dangerous of them were, of course, the #tidepodchallenge and the #thefirechallenge.

However, not all challenges are plainly hazardous. On the contrary, most of them are actually really entertaining, and many have a noble pretext to them.

The #themannequinchallenge was super popular back in 2016. It would typically feature a group of participants standing still in different positions, while another person films it.

One of the most popular challenges that have taken over the web back in 2014 was the #icebucketchallenge. The point of the challenge is that participants are dumping buckets full of ice over themselves. The challenge was intended to support people suffering from ALS. While the challenge was not initiated by teenagers, they most certainly constituted its driving force.

Advices for teens

A more teenager-oriented hashtag had become very popular in 2018. #5wordadviceforteens is an adults’ attempt to communicate the wisdom they’ve acquired throughout their life that would be helpful to the teenagers using Twitter. The advice is really varied, ranging from more inspirational and educational to sarcastic and amusing, all addressed to young people that are going through a rough time in their lives as an adolescent.

Each advice has to be written in five words only.

Although many people have been using the hashtag to point some ironic elements of their own lives and personal experiences, the trending hashtag does deliver a significant amount of actually practical and useful information that youngsters will most certainly find useful while growing up.

There is a rise in teens posting photos of themselves

One of the most interesting teen social media trends is the continuously rising number of users posting photos of themselves and friends. This is something of a return to the early days of social media when Facebook was a place to go and hang out with your friends online.

Since those early days in 2004, social media changed a lot, going through a lot of different phases:from the world’s largest news source, to an advertising platform and a vital tool for businesses and public figures. The continued increase in the youngest users posting social photos shows that social media is set to retain the social element which is at the core of its identity for some time to come.

The battle for chicken nuggets

Back in April 2017, a teenager called Carter Wilkerson has set off on a journey that would make Twitter history. The 16-year-old teen, living in Nevada, USA, has sent a tweet to the official Wendy’s page asking how many retweets he’d need to amass, in order to get an entire year’s supply of chicken nuggets.

Wendy’s ended up providing the Carter with a very precise, yet almost unrealistic answer of “18 million.” This has marked the beginning of the young man’s path to social media glory.

When the fast-food chain has realized that Carter’s post started trending throughout the social media platform, it decided to capitalize on it but didn’t hesitate to give back. Wendy’s stated that they would provide Carter with the nuggets that he coveted so much, along with donating $100.000 to the DTFA — Dave Thomas Foundation for Adoption.

The hashtag #nuggsforcarter has become one of the essential examples of how teenagers can take over the Internet. The hashtag and the project, in general, have been awarded multiple prizes, such as Best Influencer Marketing Campaign at the PR Week Global.

“The beauty of this project is in the fact that it acts as a case study how a simple person can gather immense social media traction and push their message, with greater efficiency than many professional advertising agencies would ever be able to pull off.” — says Tom Wright, Marketer at Trust My Paper.

Furthermore, it seems that Twitter use among teens has grown considerably since 2018. It is interesting however to see that Twitter has been adopted by more than a quarter of teens who regularly use social media. It may not be the fastest growing sector for teenagers, but it’s clear that the appeal of Twitter is increasing from the point of view of the younger generation.

Putting hashtags to work

There are two central strategies for using hashtag trends to increase your business’s traffic and visibility. To some extent, the options are binary:

  • Wait for a niche hashtag to become popular, which can be traced to your industry or field of activity.
  • Create conceptual connections with hashtags that aren’t in a direct relationship with your niche.

The former strategy is, of course, more time-consuming, but will provide a business with greater results, since there is a distinct connection between the tow. But it needs to be mentioned that this is quite a rare occurrence.

The second strategy, however, is much more demanding from a creative viewpoint. In case you decide to try integrating currently popular hashtags into your social media strategy, your main goal is to try and connect trending topics to your field of activity. A great example is #earthday, a hashtag-based movement all organizations and individuals can partake in, in order to drive some extra traffic.

Final Thoughts

Teenage social media use is an ever-evolving topic and one that is set to continue changing at pace over the coming years. As teens become more digitally and technically-savvy, they can better and easier take advantage of the infrastructure of social media platforms. This will allow bridging communication between generations like #5wordadviceforteens has.

We’re hoping that this will allow them to erase a considerable amount of misunderstandings between their generation and their parents.

 

 

Twitter Hashtag Strategy for a Photographer

pic 1

Social media no doubt has made our lives easier. Whether one wants to promote their business or simply put forward their talents, social media platforms can help them reach heights. Photography is a similar talent/ business that has emerged nowadays through social media. You might have seen beautiful pictures pouring out of social media profiles, telling stories, moving people, and making an impact in their own ways.

If you are a photographer aspiring to astonish people with your amazing photography skills, Twitter is waiting for you!  Yes! You read it right. Twitter can build your brand name. It is a social networking platform over which the users can communicate via a 280-character message or Tweet. The Twitter hashtags can be the driving force of your success.

Why only Twitter?

You might be thinking about why we are talking about only twitter. Why not Facebook or Instagram for your photography business? Do you know Twitter has nearly 321 million monthly active users? With such immense popularity, Twitter can definitely be a turning point in your career. An eye-catching tweet with an interesting photograph can make a huge impact on Twitteratis. The algorithms on Facebook do not give much exposure to non-paid posts. This is unlike Twitter that provides your tweet update to all your followers who are online at the moment. This means your posts can be viewed by thousands and millions of people altogether.

Twitter has people from every walk of life. There are journalists, celebrities, writers, sportspersons, teachers, bloggers and a number of professionals. Hence you can find different types of audience to promote your content to. Last, but not least, Twitter photography hashtags are extremely popular. The simplest hashtag #photography has 15 million views per hour on an average on Twitter. Isn’t this an asset for your photography talent?

Formulating your Twitter Hashtag Strategy

Hashtags can be your saviour on Twitter. If you do not know what a hashtag is, it is like a keyword written in a format like ‘#keyword’. It allows the people on Twitter to search for relevant terms. So, the right hashtag with the right photograph can make you a success. Here are a few tips that will help you formulate a winning hashtag strategy.

  1. Popular hashtags for Photography

First and foremost, if you are just beginning with Twitter you must search for the most popular hashtags that photographers actually use. In every post, you should ensure that there are 3 or 4 hashtags that are related to your niche – photography. Some of the common yet popular photography hashtags are #photography, #photo, #art, #wildlife, #travel, #landscape.

  1. What’s Trending?

Besides knowing what’s popular in your niche you must keep a check on what’s popular on Twitter. Include that in your hashtag list to reach a wider audience. Do not forget to put up a photograph that is related to the trending theme. But wait! How are you going to decide what is trending on twitter? Well, you can check what other people are posting. Do not get into controversies, play safe. Remember bad publicity is just a matter of time good publicity remains forever.

  1. Easy-to-remember Hashtags

Build your hashtags wisely. Do not leave any scope of typographical errors. Otherwise, your hashtag will be lost in the crowd. If your hashtag is easy to remember and spell people will readily use it. For instance, #Blackandwhitephotography is a simple yet effective hashtag that can be used by many people.

  1. Be Real

One thing to ensure while creating a unique hashtag of your own is that it should be realistic. If it doesn’t naturally fit into other people’s posts or tweets, they would not use it. As a result, your brand will never gain popularity this way.

  1. Why should I use your hashtag?

Retweets reflect your recognition. It shows that people are getting influenced by your posts and your content is being appreciated. In fact, you can also retweet other people’s tweets to get them to notice you. But why should someone retweet your post? You must give them a good reason. It could be a giveaway price or a competition that would encourage your audience to use your hashtag.

  1. Make your Hashtags Visible

Want your hashtags to be popular? Influencer marketing can help you here! Influencers are playing a major role in every decision that people make through social media. It could be buying a new refrigerator, TV, mobile, makeup or shoes. These influencers provide us with a validation that a particular product or service is reliable. In a similar way, you can approach to influencers on Twitter who can help you gain exposure and make your hashtag visible on Twitter.

  1. How to Use your Hashtag

Are you clearly communicating the meaning of your hashtag? For instance, if you are using #MondayMotivation then you should ensure that the photograph that you are posting along and the caption that you provide, both are resonating with the hashtag. To get a clear picture look at what other photographers are posting and see whether their hashtags are communicating the same message as their photographs. This will help you create your hashtags in a better way.

  1. Why all CAPS?

The way you write your hashtag also matters a lot. Many times people write everything in CAPITALS. Unless you are mentioning an acronym, there is no point of writing a hashtag like this. It makes it lose its meaning. You can use Camel Case if you want to segregate two different words. For instance, #Blackandwhitephotography or #BLACKANDWHITEPHOTOGRAPHY, which one is better?

  1. Overflow Alert!

280 characters seem less but one can write a number of hashtags in this count. Don’t you think putting up too many hashtags will confuse your audience? Marketers always recommend brands to use one or two main hashtags and keep their tweets simple.

Right hashtags give you the right exposure to meet the right audience. All it takes is a little research and tactics and you can do wonders on Twitter. Be present on Twitter, be thoughtful on twitter. Follow people that belong to your niche, engage with your audience, choose the right hashtags and see yourself rising in this era of digital photographers.

Author Bio

James is a writer, blogger and an education freak who keeps on exploring the education industry.  He is currently working with GoAssignmentHelp from past few years and has been indulged into delivering ‘my assignment help’ and work projects for students. Connect with him through LinkedIn for his latest updates.

 

Setting up a Twitter Marketing Strategy for Better Conversion this 2019

Social media is one of today’s most tapped marketing platforms. And among the social media sites, one of the top performers for marketing is Twitter.

In order for you to be able to get the maximum results out of your Twitter marketing initiative, you will need to come up with a strategy that is targeted to unlocking better conversion.

To help you achieve that, here are five effective tips that can definitely boost your Twitter marketing strategy:

1.  Follow the discussion on Twitter and participate actively

With Twitter being a heaven for discussions of all sorts, you can find an advantage by being in the know of the hot topics out there. This is a way for you to gather intelligence which can help you come up with marketing strategies that are in-line with trending ideas.

One of the ways for you to effectively capture hot topics on Twitter is using tools such as Hashtagify. It’s a tool that allows you to monitor your Twitter account but also features the ability to track trending hashtags. By doing so, you would have a clearer idea of which topics are trending, helping you to build campaigns and strategies around them.

This way, you can amplify your campaigns and get better results. Keep in mind that the positive effect of using trending topics is limited albeit to the period of time when the said topic is still hot. Anyway, by keeping yourself abreast with trending topics, you will always be aware of what to do so can always tweak your campaigns.

2.  Go live with live video tweets

One of the relatively newer features of Twitter is live video tweets. Using it can help boost your Twitter marketing campaign. Videos are known as an effective marketing format because they are highly-engaging. On top of that videos help in brand recall, because they leave a mark in the minds of your audience. The same is for live videos.

There’s something about doing a live broadcast that can help your Twitter marketing campaign even better. A live video can be highly interactive with your audience. It can also help make your brand more human as live videos are more real and more natural.

You can also come up with a lot of campaigns using live videos such as interviews, behind the scenes or a live feed of an event. These kind of videos can help you in achieving your Twitter marketing goals, including your conversion objectives.

3.  Thread tweets together

Sometimes, one tweet is not enough. Twitter allows you to come up with a series of interconnected tweets in a thread. Using threads, you are able to work around the character limit per tweet, allowing you to come up with long conversations which are especially helpful if you are sharing a rather lengthy story.

Threads are also quite interactive as people want to know more about a story and they also like to share it. The challenge is coming up with threads that can really get your audience going for it. You should craft it in a way that makes them want to follow it until the end. Of course, your thread should be purposeful so take your time in coming up with a unique idea that can make a great thread that can help you out in boosting your conversion.

4.  Mark key events for each month

Content is vital in whatever marketing platform you are thinking about. It is therefore essential to ensure that you are able to regularly publish quality content through your channels. Twitter is no exception.

To make sure that you are on track with your Twitter content publication, you should use a calendar to list down what to post and when to post. A calendar is also a good tool to stay updated on social holidays that can be used for your next content.

5.  Harness the Positive Power – Tweet for a Cause

Finally, you may also be able to realize great benefits from joining in on social issues. This includes voicing out your stance on global warming, or animal cruelty – basically showing the world that you, as a business, care.

Twitter is a strong platform and businesses, especially those that have a huge following, can really do their part in spreading awareness of these issues, and helping shape the mind of those who don’t fully understand such issues.

At the same time, people create stronger and emotional links with brands that share the same values. Of course, you won’t always be at the same line of thought with everyone all the time, but in areas such as the environment and its inhabitants, there are some clear truths that any decent individual or organization should know.

Just back away from very sensitive topics such as politics and religion. Be an advocate of diversity, equality, and inclusivity and you shall also gain more and more loyal followers who would love to do business with similar-minded organizations.

Wrapping it up

Twitter marketing can indeed be a great way to do marketing nowadays. But it takes a great strategy to be able to make the most out of Twitter. The above tips are some of the proven and tested ways to boost conversion through Twitter. By applying them in your strategy, you are more likely to achieve great returns from all the effort you would put into your Twitter marketing campaigns.

Twitter is effective if and only if you are strategic with your campaigns. Build strong Twitter marketing campaigns with the above tips today.

About the Author

Kevin Urrutia is the founder of Voy Media, a Twitter Marketing Agency in NYC.

How Choosing Your Hashtag Can Influence on Your Popularity

Hashtags became an established marketing tool, as both people and brands from all over the world are currently using hashtags to get access to various benefits.

It first started in August 2007, when Chris Messina posted the first hashtag on Twitter ( #barcamp, with the purpose of gathering online exchanges and relevant discussions regarding Barcamp, a technology-themed gathering that is being hosted every year.

By 2013, studies show that 75% of social media users were already used to using hashtags on a regular basis. Quite a momentum, right? As you’re reading this, it’s safe to assume that most of the social media users understand and value of hashtags, especially brands of all types and sizes.

Why Are Hashtags Important for Businesses?

Hashtags provide significant benefits for businesses that know how to smartly use them. A great hashtag marketing campaign can dramatically influence a brand’s reach, thus affecting its popularity in a positive way.

Here are the most important benefits of hashtags:

  • Hashtags can help your brand become viral. There are many brands who have created big buzzes with viral hashtags, gaining a massive number of followers (e.g. #IceBucketChallenge, #ShareACoke, #GotMilk?)
  • Hashtags help you increase your content’s reach, thus positively impacting your brand’s awareness
  • By leveraging a properly branded hashtag, you can differentiate your business and leave a mark that puts you in a unique light (unique value proposition as a tagline)
  • Hashtags are a great segmentation tool, which allows your diversified efforts to be categorized and well-aligned
  • You can use hashtags to track your campaign’s performance and engagement
  • Hashtags help you reach out to users that share the same interests (targeted traffic)
  • Hashtags are a type of searching, which many people prefer nowadays. Instead of searching on Google, people prefer searching for hashtags using the social channels’ search features
  • Lastly, yet very importantly, hashtags are a source of free traffic that can be exploited using the right techniques. As you keep reading, you’ll find out some of our key tips to capture the entire potential of your hashtags’ use

Most of these benefits are directly or indirectly linked to your brand’s popularity. A popular brand is a known brand. A known brand is defined by the number of traffic it gets in the first place. The popularity comes after.

Therefore, improving your popularity is about two things:

One, you need to drive a lot of traffic to your brand’s website, offers, and value propositions.

Second, you need to provide real value for your visitors. If you ask for their attention, make sure you serve them well, giving them useful information or great proposals. Lastly, offer them your full attention. Provide customer service, money-back guarantee, free shipping, or whatever would make you look generous and thankful at the same time.

Make people fall in love with your brand’s personality, and let hashtags support your attempt by symbolizing your brand’s culture and mission through various keywords. For example, Nike is all about action. Therefore, their #JustDoIt hashtag is triggering an emotional response that calls for action – exactly what their brand is trying to sell.” – Joseph McKinley, CEO at Essay Writer Australia.

5 Key Tips to Improve Your Hashtags Use

Now, let’s tap into a few more tips that’ll help you improve your hashtag campaigns and use overall. Pay attention and apply.

1.     Keep Your Hashtags Unique, Memorable, and Relevant

Unique means that you shouldn’t pick #JustDoIt as your brand’s motto, as that is already taken. Choose something unique only to you and find a branded hashtag that represents your brand’s culture and values.

As for regular hashtags, also keep them unique, memorable, and relevant. That’s one way of saying – make them impactful to your target audience.

2.     Keep them Short and Specific

Short and specific is also key. Long hashtags are not as memorable and impactful as the short and specific ones, so keep that in mind whenever posting.

3.     Use Hashtags on More Social Networks

You shouldn’t limit your hashtags use to only one social network. You can use them on more platforms and reach audiences who are only separated by the network, not by their interests or passions. Therefore, taking leverage of more platforms will equal more traffic, which can lead to improved reputation and popularity.

4.     Post the Right Hashtags for the Right People

It’s important to know your target audience before engaging in any type of marketing campaign. When it comes to hashtags marketing, having specific target personas in mind will be a useful factor, one that’ll always improve your end results.

5.     Study, Measure, and Optimize Your Hashtag Campaigns

Hashtags are measurable and they can represent a great feedback tool for your strategy and actions. You can use hashtag analytics tools to measure and optimize your hashtagging posting frequency, your hashtagging choices (the keywords), and more metrics. It’s important to test until you figure out what works and what doesn’t. Practice and you’ll attain mastery!

Takeaways

Improving your hashtagging game will definitely help your brand gain new heights in less than a year. The speed of your growth is influenced by many factors, especially your ability to adapt and to remain consistent.

As the last tip suggested, test, measure, and optimize your campaigns. That’s the rule – keep improving your actions and you’ll keep improving your results. Along with the results, your popularity will also flourish.

Author Bio:

Lauren Adley is a college paper writer and editor at Custom EssayPro Essay Writing, and Best Dissertation Service. She is dedicated to her family, work and friends. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter and Google+.

How to Get Your Hashtag Trending

Creating the next trending hashtag is easier said than done. Many of the attempts will never be seen again. It’s an art with a lot more to it than it would seem. If you can nail all of the contributing factors it will massively improve the chances of your hashtag starting to trend.

Why Hashtag?

If hashtags are so difficult to get trending why do we use them? Studies show that Tweets with hashtags receive 2x more engagement than those without. Not only that but Tweets with at least 1 hashtag are 55% more likely to be retweeted. Brands using hashtags generally see around a 50% increase in their engagement. The right hashtag can really work.

The #GroundRules

Before we get started it’s important to remember that there are rules to trending.

  1. No hijacking a hashtag – you can’t just jump on a trending hashtag bandwagon with an unrelated topic. Likewise, you can’t use it for marketing when it’s not your hashtag
  2. No spam – don’t keep spamming the same thing, you’ll need new updates, new info or a new perspective otherwise it just looks like spam
  3. No misleading – don’t use a trending hashtag as a landing page for an unrelated website. Linking using a hashtag that isn’t relevant is seen as misleading advertising.

Breaking these rules, at least on Twitter, can result in your Tweets not being shown, sanctions on your account or even getting your account banned.

Be #Relevant

The whole point of sharing is to start a conversation that gets seen. The first and possibly most important part of starting a trend is to make it relevant. It needs to be a subject that people want to talk about. It has to be something that people are comfortable and confident to talk about. Don’t worry about being generic, generic is good, it’s relatable.

By capturing the attention of your users you’ll start getting shares and replies. If people can connect to it because it’s relatable, funny or interesting you’re more likely to start trending. If you’re promoting a product, service or brand make sure that the hashtags are also related to that. No one is going to appreciate a hashtag that has nothing to do with the content of the post.

Keep it #ShortAndSweet

Hashtags are meant to be catchy. The shorter and easier they are to read, the more the audience is going to like it. If there’s more than one word, capitalise the first letter of each word to make it readable. The fewer words you can use the easier it will be to read. Also, you’ll have to check that it doesn’t have any alternate meanings, a great example of this is #amazonshitcarshow. Undoubtedly this was done intentionally but there have been much worse ones made by mistake. “Even if it doesn’t seem that obvious – this is the internet, people will pick up on it very quickly. So, check carefully otherwise you may find your hashtag trending for all the wrong reasons,” adds Mark Ricks, content creator at Last Minute Writing and Researchpapersuk.

#Timing

Timing is everything. In order to get a hashtag trending you’ll need to make sure that the most people see it. Not only this, but you need to make sure that the right people see it. This is where other influencers can come in really handy. If you can team up with them, they’ll be able to give your hashtag a kick start by creating posts to their followers with the hashtag too. To make sure you’re reaching the right people you’ll need to take a deeper dive into your audience metrics. Important things to note are who is your audience, when do they engage with your posts and what do they engage with. Once you understand these, you’ll be able to target your posts better and hopefully get that hashtag trending.

Encourage #Conversation

Getting people talking is key to trending. Prompt questions or answers with your post and hashtag. Then make sure that you respond to those replies. Showing you value your followers and audience is going to draw more people in. It rewards them for participating and makes it a conversation, rather than just some post they saw. That doesn’t mean that you have to beat around the bush with your hashtag though. Don’t be afraid to simply ask people to use it. If you’re running a competition or trying to get replies in, ask them in the post to use the hashtag. “You can also incentive people to use the hashtag. Give out random prizes to hashtag users, reward the best response, that sort of thing will get people using your hashtag very quickly,” adds Irene Ramirez, social media strategist at Draftbeyond and Writinity.

Don’t be put off by #Defeat

Sometimes you may think you’ve followed all the rules, tips, tricks and guides but for some reason or other, your hashtag has had its last Tweet. It is no more. The hashtag is dead. Don’t be disheartened though, this will probably happen more often than not. Hashtag trending is not an exact science. Sometimes it just doesn’t get seen by the right people. If this is the case, don’t keep trying to push it. If it hasn’t trended in the first day, it’s probably not going to. Move onto the next one, take a look at audience metrics, world events that may have distracted your audience, and see where you can improve. It’s better to try something new than to keep trying with an old hashtag after its time.

Author Bio:

Charles Phan is a content writer and proofreader at Gum Essays and Lucky Assignments with years of experience. Chris has a degree in Marketing and enjoys writing about business strategies, entrepreneurship and startup companies.

4 Successful Startups Which Went Viral with Their Hashtags

The power of hashtags is well known among all marketers. Hashtags aren’t a new trend, but rather a powerful tool that is used on a daily basis by social users for quite some years now.

Many well-known brands like Nike (#justdoit), Lay’s (#lifeneedsflavor), or Coca-Cola (#shareacoke) have skyrocketed their brand’s reach using the power of hashtags in their favor. Branded hashtags, to be more exact, have the power to make a brand viral, especially if the quality of the message is consistent with the brand’s culture and marketing strategy.

Hashtags are great tools for business, and especially for startups. The effective use of this social media tool can generate organic traffic and brand awareness on a consistent basis. For a fresh startup, that’s exactly the type of results that will define the success of the business.

In today’s post, we’re presenting 4 successful startups which went viral with their hashtags. The concept of “viral” is subjective, though I’d like to define it as the proof of social success.

If used properly, hashtags can help you get this proof of social success in the early stages of your startup process.

The Melt

melt food

The Brand

Here’s a food company that has reached 15k Instagram followers in a matter of a few months. The Melt is a fresh food startup that combines technology with cooking. They basically melt various foods and create “food-porn” art on Instagram.

The Qualities

If you pay attention to the color scheme that’s used in almost every single picture found on their Instagram page, you’ll observe that it remains consistent. Alongside this powerful brand continuity technique, theirsocial activity is consistent, as they post fresh content on a very frequent basis.

The Hashtags Lesson

If you want to gather as many relevant users to your page, use many diverse hashtags. The hashtags that this company commonly uses appeals to food lovers, people who want better nutrition, and people who constantly post photos of foods.

Also, ensure that your post’s description is well written and addressed to your audience. You don’t need an academic writing degree to write quality descriptions – just know who you’re selling to and use your personality to express your offer.

Inspirato

Inspirato

The Brand

Inspirato is a premium and private vacation club designed for individuals who frequently spend their vacations in five-star hotels or amazing places. Their unique value proposition is remarkable. Inspirato offers a very select and unique experience with every location proposal, as most of them have the same degree of beauty as the one you notice in the picture above.

The Qualities

Inspirato has improved its followers’ base significantly after approaching an organized hashtag strategy that involved the strategic positioning of brand-relevant keywords. They know exactly what they’re after, and their hashtags are showing it.

The Hashtags Lesson

If you’re pursuing hashtag marketing, go for a diverse approach.

For example, Inspirato is not only using hashtags related to the traveling type of their target audience (#traveler or #tourist) but they also use them to target people who are able to afford it and people who could benefit from the service (#luxurytraveler or #familytraveler).

Besides that, they’re including keywords related to the place they’ve shown in the picture and related keywords like “goexplore” or “beach”. Of course, let’s not forget about their branded hashtag (#Inspirato), which they post on every single update.

Republic of Tea

tea

The Brand

The Republic of Tea is a company launched in 1992, though their digital startup wasn’t born long ago.  that emphasizes the importance of quality ingredients in teas. Their value proposition is the constant supply of high-quality teas and unique blends that target tea lovers of all kinds.

The Qualities

The Republic of Tea has a unique tagline (motto) that allows them to improve their startup’s identity through storytelling. Their mission statement sounds like this: “Our mission is to emphasize a Sip by Sip rather than a Gulp by Gulp lifestyle”

They are successfully achieving their purpose through their amazing blends and natural high-quality teas.

The Hashtags Lesson

Branded hashtags are not negligible. Most startups are using them to expand their brand’s reach and establish their position in the marketplace. As you can see in the screenshot, “#republicoftea” is not just present, but it’s also the first hashtag used.

If you pay close attention, there are two more branded hashtags “#therepublicoftea” and “#sipbysip”.

They frequently follow up with broad keywords like #tea, #teatime, #tealover, and they continue with more specific keywords like #whitetea, #blacktea.

Ultimately, they’re leveraging trending hashtags like #instatea or #teaoftheday to improve their post’s organic traffic.

NailSnaps

nai

The Brand

Nail Snaps creates custom and original nails designs out of Instagram pictures. Basically, the client sends a picture, and the brand creates the nail’s unique design according to the user’s request. Their out-of-the-box idea helped them become viral on Instagram,

The Qualities

This startup presents a lot of qualities. From the uniqueness of the idea to the social media strategy, Nail Snaps creates and delivers quality experiences to its users.

Their success is generated by more tactics, such as free US shipping and international shipping, great understanding of their target audience, and social media marketing consistency.

And of course, they know exactly how to fuse their product with juicy designs and often foods. The visual power of their social updates helps them attract attention and engagement like comments, tags, and shares.

The Hashtags Lesson

When you’re a startup, you want to test as many channels and target audiences as possible to figure out which work best.

Nail Snaps are linking their custom nail service to delicious foods like cakes, chocolates, and salad fruits. They’re emphasizing their nails’ design by putting them in a beautiful background.

In the screenshot above, you can notice that their hashtag strategy is well-aligned and follows up the attempt of the picture. The first hashtags are as follows: “#NationalChocolateCake”, “#Cake”, and “Dessert”.

Then, they continue with the normal strategy which involves relevant niche keywords such as “nailartist”, “prettynails”, and #beautytips”.

The lesson is quite simple. Find out what your audience loves to do and create posts that are somehow connected to your brand’s value proposition.

Takeaways

Because Facebook, Instagram, and Twitter are among the top five social media networks in terms of global users and popularity, it is ideal to treat hashtag marketing as seriously as possible.

Each of these platforms is favoring the use of hashtags. When we take Instagram and Twitter, hashtags are the regular norm, meaning that most people are frequently using them throughout their posts. Do you want full exposure? Then follow the marketplace and follow the signs.

Author Bio:

Peter Hill is a famous essay writer of the best writing service Best Essays. He is a socially active person, likes traveling and photo/video editing. If you need any online assignment help, you can ask him. You can find him on Twitter and Facebook.

 

6 Things You Must Know About Posting on Social Media During Weekends

How are you dealing with weekends?

As a marketer, entrepreneur, or social media manager, you’re responsible for managing and performing effective campaigns 24/7.

“While most companies keep their marketing approach general, there are many others who are specifically improving their weekend campaigns, in order to maximize the impact of their promotion and the quality of their results during Saturdays and Sundays.” – Social Media Manager at CareersBooster.

There are many articles who debate the perfect moment to post content during the weekend many different opinions. Nevertheless, your social media strategy during weekends should be a bit different than what happens during the weekdays.

In today’s post, I’m sharing 6 things you need to know about posting on social media during weekends.

The Benefits of Posting During Weekends

Put yourself in your target audience’s shoes. After a full week, your customers will need the weekend to rest. On weekends, people have free time, and they’re often spending it on social media networks.

Posting new content and ads while your audience is active and present is highly beneficial because it allows people to digest your information and message without being stressed by a boss, by deadlines, or by responsibilities.

Generally, the weekend makes people feel good. They’re more relaxed, more open to opportunities, more adventurous, and more engaging.

Overall, the weekend time is probably the best time to improve your relationship with your followers, subscribers, and existing customers. Now here’s what you need to know about posting on social media during weekends:

1.    Your Weekend Audience Might be Totally Different from Your Week Audience

Think about it. During the weekdays, your audience might be different than the one on weekends. People who check your website while they’re at work are probably doing something different during weekends, and the other way around.

You can take advantage of this realization by diversifying your content according to your audience’s responses. You will see that during weekends, the engagement on your posts will be different. This is the perfect time to ask your followers’ diversified questions and tempt them to engage with you.

Nevertheless, people who don’t usually notice your content during weekdays might be more interested in it during weekends.

2.    The Consumer Behavior is Different on Weekends

Weekends make people consume not only more content, but also more products. Indeed, the consumer’s behavior and mindset are different during the “free days”, and you can take advantage of that.

As you can notice in this graph, people tend to buy more stuff on Friday, Saturday, and especially on Sunday. There are more reasons for that:

  • People have time to seek new products/services
  • They are more open-minded to change
  • Many shopping habits are performed during the weekend

Nevertheless, the products bought during the weekend are also different from the ones that are purchased during the week. People tend to look for commodity items during the weekends, while they’re ensuring that the necessary items are always present during the week.

3.    Weekends Are Supposed to Be Fun and Relaxing

Weekends are supposed to be relaxing, if not fun and motivating. A person who works full-time during the weekdays feels the need for a recharge.

You can contribute and help him satisfy this need by sharing fun and inspiring content. You can work on your target audience’s motivation, happiness, and faith.

On weekends, you can post content that highlights your brand’s personality, culture, and values, and aim to build a special rapport with your customers. During weekends, they are more open to that!

4.    If You Don’t Post, You’re Missing Out Important Traffic

By neglecting weekends, you’re losing traffic. It’s as simple as that. Social media sharing is about gaining visibility, and if you don’t do it at all, you can’t win anything.

A study from Sproutsocial suggests that Facebook tends to have a low engagement during weekends, while on Twitter things look very different. Additionally, Facebook users prefer health topics on weekends, while Instagram users love “hot topics”. For more info, you should check the comprehensive post.

You may also track the most popular topics via hashtags or even create your own to emphasize the personality of your brand, company or product. It’s a good chance to create an interest or an effective marketing campaign before release.

You may also use some tools to get the report regarding suggested hashtags, such as Hashtagify

A good reason for not posting on weekends is the lack of time or personnel. In this case, I’d highly suggest you outsource professional writing services from platforms like Upwork or EssayShark.

5.    Use Weekends to Personally Connect with Your Audience

As I’ve mentioned before, weekends are the best time to connect with your audience. There are many ways to display your brand’s personality and develop a rapport with your fans. Here are some of the strategies I find very useful when it comes to engaging with your weekend audience:

  • Share educational, inspiring, and motivational content and ask people to comment
  • Ask questions, start discussing controversial topics, and engage with your followers through comments
  • Promote a contest, giveaway, or discount opportunity. Ask people to like, comment, tag, and/or share your social media page or post to sign-up.
  • Encourage user-generated content. For example, ask your customers to take a picture while wearing or using your product. The best photos receive a prize.

6.    Motivate and Inspire Your Audience with Videos, Quotes, and Thoughts

You should diversify the type of content based on the direct and indirect feedback you have received from your social audience. Some target audiences prefer video content, while others prefer text or audio.

On weekends, people like to read, watch videos, listen to music, audiobooks, and so on. Your job is to find out what does your audience prefer the most and give it to them. Test, measure, and optimize your social posting habits according to the engagement you get.

If you notice that videos perform the best, start posting 80% videos and 20% another type of content during the weekend days. If this strategy keeps bringing powerful positive effects, you should stick to it until the trends or until your audience changes its direction and habits.

Takeaways

Social media marketing is a complicated yet interactive game. Everyone plays it differently, and that’s why it’s so fun. Your social media marketing campaign is heavily influencing your business performance. For that simple reason, your weekend strategy can significantly improve your traffic and business revenues overall.

Take our tips and tricks into consideration and make sure you apply them. Test various strategies during different weekends and check the analysis results. You should always measure, track, and optimize your social campaigns, and you can do that easily by leveraging different social media automation tools.

Author Bio:

Alexandra Reay is one from xpertwriters.com team. She is fond of horse-riding, reading and rock music. Alexandra keeps her spirit in writing fluent articles as well. Meet her at  Twitter.

 

Effective Hashtag Marketing Strategies worth Trying

In the current digital environment, hashtags are used all the times in various social media platforms. However, it is of significance that they are used appropriately so that the marketing campaign is targeted in an enhanced manner.

If hashtags are used with suitable strategies in place, there are a lot of benefits that can be derived. It can be implemented for getting the content visible to a larger relevant audience, increase brand awareness, give liftto SEO, and more.

Here I bring to you some effective hashtag marketing strategies that would work for sure.

  1. Using Branded Hashtags

We all use our brand name as hashtag, which is the most common way. Nevertheless, there are various other techniques for creating a high all over the place regarding the company. Keywords or slogans can be premeditated as hashtags around the marketing campaigns. This has to be distinctive from others and concise.

Followers should be invigorated towards using it. In this manner, there would be a flawless way to share posts with all who have interest in the offered products or services and the online community would be aware of the way that your brand’s content can be found.

This strategy helps through building a discussion around the brand, inspiring enhanced learning of the offered products by the online community. In an ideal scenario, the links that you share would be follow by the consumers.

The ones who make use of the hashtag would attract more followers to the post.

  1. Revel Distinctive Days

In the times of holidays, one can find the social media filled with themed hashtags. These can be customized to suit the brand one is concerned about. These hashtags can help in boosting the interest of the audience.

  1. Hashtags in Trends

Trending hashtags are the ones that are contained within various posts by diverse users.

These are displayed by different social media platforms in different manner. This keeps changing as and when posts are made and thus a trending hashtag may show up for a few minutes, hours, or even days. Therefore, on seeing a trend related to the business, it is worthwhile to involve in it with content that is relevant.

This strategy helps in engaging audiences successfully. When content is shared through a hashtag in trend, it would be visible to a group that has larger audience than the followers and connections.

This means that you get access to unbounded audience that all who click on the trending topic are able to see the post you made. Here it is important that the post is unique, provides information, and is entertaining. This will ensure that the shares generated by it would additionally give a boost to comments and impressions.

  1. Hashtags that Reflect Content

These hashtags that reflect on content may not need to be the ones in trend or be famous. They need not be precise to your brand as well. These can be explained as the modestly tagged words relating to the contents of a post.

They have proven to be quite successful in being able to engage audiences. When the audience look for the words tagged by you, they may reach your posts. This has large applicability for the organizations that sell physical products, undertake operation in a specific location, or take part in events.

These hashtags tend to be quite valuable at the time that users search for finding a specific thing or learn more regarding a topic.

  1. Hashtags that are Call-to-Action

The call-to-action (CTA) hashtags aim at encouraging the online community towards executing a particular action that involves your brand. This is derived from the conventional concept of marketing implemented in social media platforms. The call-to-action hashtag generally commences with a verb followed by words giving supplementary instructions.

At the time that there is a good result demonstrated by CTA hashtag, posts all over social media would be visible that demonstrates people executing proper action.

They are capable of engaging the users effectively. The users in platform of social media trail these hashtags due to various reasons. The users get a feeling of giving contribution to a significant foundation. The users feel that there is genuine fun in the act. They receive a participation feeling. However, you need to make sure that the CTA in question must be doable.

  1. Undertaking Partnerships

In every industry, there are industry inspirations. One of the strong moves can be partnering with these industry powers. It is important that one is well aware of the audience that they cater to. This will help you understand the influencers followed by them and the ones they care. It is a wise step to partner with such influencers on campaigns and undertake creation of a branded hashtag for working in tandem with the same.

  1. Undertake Competitive Analysis

It is always worthwhile to check the marketing activities being undertaken by the competitors. This has to be an ongoing process so as to ensure you do not fall behind. At the time that the research on competitors is conducted, it is important that the exact hashtags used by them are noted, together with the connected campaigns. It is also critical to understand the follower engagement around such posts as well as the reported outcomes.

Subsequent to the research and competitor analysis, it is quite possible that you will unveil the various new content ideas. This collected information can be effectively utilized for new developing hashtag campaigns for your brand.

The above approaches and strategies to hashtag marketing may bring noticeable results if applied appropriately. Through the optimization of the hashtag strategy for your brand, there can be enhanced consumer interaction that would eventually go beyond social media platforms.

Author bio:

John Charlie is a content professional at My Assignment Help, an educational company that provides Assignment Help. He has done Ph.D. from Columbia University and has a degree in creative writing. He also provides tutoring to the students seeking Dissertation Help.

5 Types of Social Media Contests Your Business Should Consider

Social media contests are a great way to engage the audience and popularize your brand online. On average, brands acquire around 34% of new followers using this digital marketing tactic, which makes it one of the most effective models of lead generation.

You also need to know that people, who use hashtag marketing with the business purpose via Twitter and Instagram have improvement rates about 12,6 %.  Instagram has over 80 % of its accounts connected with business or even watch modern business trends via their profiles. 50 % of simple users are followers for at least one business.

However, it’s not so easy to create a successful contest because you probably have to compete with dozens of companies in the same niche. That’s why it is critical to invest a lot of time in preparation and to plan each step very carefully. In this post, we will show you what makes social media contests so important and present you five different types your business should consider.

The Benefits of Social Media Contests

You might think social media contests are not such a big deal, but you will change your mind as soon as you consider the advantages that contests can bring to your business. We made a short list of the most important benefits here:

  • Boost engagement: The ultimate goal of every social media contest is to drive engagement. Since people love to participate in amusing online games, rest assured contests will inspire people to take action.
  • Raise awareness: The popularity of contests is helping you to raise brand awareness.
  • Grow the number of followers: As you keep raising awareness, you can expect more and more people to follow your brand across social media.
  • Generate leads: This tool makes an excellent lead generator, giving your sales team a lot of material to work with after contest completion.
  • Boost loyalty: You probably have a bunch of customers already, but you will strengthen mutual relationships very quickly using this marketing format.
  • Promote new products: Another way to utilize social media contests is by launching and promoting a new product. That way, you don’t only drive engagement but also ensure quick and effective product placement.
  • Learn more about users’ opinions: As your followers keep creating new content, you will be getting additional insights into the way your customers think and behave. It’s a huge data resource that you must exploit once the contest is over.

Best Social Media Contest Types

It is time to present you the most practical types of social media contests. Without further ado, here are our top five picks:

  1. Photo and video contests

This is the basic type of contest that works well for product-focused companies. The process is simple: invite your followers to create interesting photos or videos revolving around your brand or a specific product. All you need to do is collect participants’ emails in exchange for participation.

Craig Jones, a content creator at BestEssays.com, says this is an easy way to encourage user-generated content: “Today, almost everyone owns a smartphone with a high-quality camera. This allows participants not only to make photos but also to create videos, which often becomes a source of viral content.”

  1. Product customization contests

Another way to inspire users to engage is by organizing product customizations contests. The tactic has two substantial advantages:

  • It guarantees user engagement
  • It gives you a plethora of fresh and innovative product-related ideas

You just need to highlight the product of interest and invite followers to add more info about it, tailoring item design based on their own imagination and personal preferences.

At the same time, try to come up with a nice hashtag to increase the discoverability of your contest. A hashtag should be unique, brand-related, and logical. The easiest option is to combine “contest” and “brand name.” That way, you’ll get a good hashtag that helps you to promote both the brand and the contest. However, don’t be afraid to brainstorm and find a better solution if this one doesn’t suit your requirements.

  1. Tag a friend competition

One of the oldest social media contests is based on tagging. However, you should not directly invite users to tag their friends on social media (on Facebook, it counters the official marketing guidelines), but rather create compelling content that really inspires people to mention their connections in your posts. This type of contest represents the most productive awareness raising model.

  1. Ask a question

Launching a social media contest is sometimes as simple as asking your followers a question and rewarding the highest-rated answers. If you want to inspire people to write interesting comments, you need to ask open-ended questions that leave enough room for improvisations, humor, and creativity.

Keep in mind that your questions should be upbeat and optimistic. That way, users will follow the same pattern and write funny comments that point out the good sides of your products or services. You have one more task here: monitor comments to remove trolls and answers that completely miss the context of your post.

  1. Location-based contest

This is a great idea for businesses with physical stores. Namely, social media allow people to check in at a given location, which means you can ask followers to announce their presence at the point of sale. Once the contest is over, you will reward a few selected customers who did their best to stand out from the crowd of peers. For instance, you can choose winners based on follow-up captions or content.

Tools That Make Contest Organization Simpler

Administering social media contests can be a daunting task if you do it single-handedly. For this reason, a lot of marketers use digital tools to make the process faster and more efficient. Some of the most popular choices are:

  • Gleam: Gleam is a contest and sweepstake app that helps you achieve precisely defined objectives such as lead generation or increase in the social following.
  • Australian Writings: The content creation agency makes it easier to brainstorm ideas and write attractive posts, questions, and captions that inspire users to take part in contests.
  • Shortstack: It’s a digital tool designed with the purpose to make your contests, giveaways, and quizzes look more beautiful, offering a number of outstanding templates.
  • College Paper Writer: If you need help creating contest posts and announcements, you can try College Paper Writer. This agency employs experienced authors who can help you with every segment of the content creation process.

Conclusion

Brand followers are not passive consumers, but rather active participants who want to engage with your company and give the contribution to your marketing activities. This is exactly what makes social media contests such a powerful marketing tactic, so you should definitely try it out.

In this post, we showed you five types of social media contests your business should consider. These are the basic contest solutions that can help you keep pace with competitors. Make sure to check them out and let us know in comments if you need additional explanations – we will be glad to help you!

Author Bio:

Alexandra Reay is one from xpertwriters.com team. She is fond of horse-riding, reading and rock music. Alexandra keeps her spirit in writing fluent articles as well. Meet her at  Twitter.