Ever since social media channels were used for business marketing, there has been a great importance of all the social networks in the global market. From entrepreneurs and marketers, all pursued social media marketing as one of the most important tools for business promotions.
A survey on Statista reveals that social media plays an effective role in connecting businesses with potential customers. According to the survey, there is a huge investment in social advertisements worldwide in recent years and it is likely to reach up to 50 billion U.S dollar by the year 2021.
Since 2018 comes to an end and we are proceeding towards the New Year, here are 4 social media marketing trends that you must know in 2019:
1. Social Ads
According to a survey by CMO Survey, there has been a 32% rise in social ad budgets in 2018 and the trend is likely to see an increase in 2019. The online advertisers tap into the ‘pay-to-play’ theory to promote a business to the target audience in order to achieve desired results.
Only Facebook receives up to 1.49 billion active users daily and the figure is likely to increase in the upcoming years. Now, how come businesses can ignore this huge traffic on social media platforms? A report published on Slide Share shows that the click-through-rate (CTR) on Facebook has increased by 61%.
With this growth in traffic and social ads, it has become difficult for a business to stand out as unique in the huge online market. Therefore, you need to make use of social ads in order to tell the world that who you are and what you do.
Whether you provide essay writing service or sell up-market apparels, you need to promote them through social media ads. This trend will surely see a rise in 2019.
2. Visual Content
The world is getting faster and so are the businesses. Over the course of time, people have developed a liking for visual content and they give preferences to visual content over text-based content. According to a report by the Social Science Research Network, our brain processes visual information in a faster way.
The report also includes a questionnaire regarding the efficacy of visual content or text-based content. According to the results of the questionnaire, more than 65% of people are visual learners.
The rise of live videos and infographic images proves that visual content sells more than text-based content. Now, almost every website makes use of images and videos in order to gain attention from its audience. According to Marcus Sheridan, video content will be 80% of the total information that we consume on the internet.
YouTube and Pinterest are proof of the growing influence of video content. Both the platforms have become the most popular websites for visual content.
In the coming future, brands will be taping into the power of visual content and social media will be their platform.
3. Personalized Marketing
There are plenty of good reasons that personalized marketing should be the buzzword in digital marketing for the coming years. Ever since the trend of online shopping took off, the expectations of customers have also increased to a greater extent. Today, a customer looks forward to products and services that precisely meet their needs and expectations.
Taking into consideration this particular trend, businesses need to pay extra attention to personalized marketing in 2019 so that they can meet the expectations of their customers and what can be a better way to do this than social media marketing. 2019 will see a significant growth in the trend of personalized marketing.
4. Live Videos
Live videos are the new name of social media marketing. Today, every social media website offers the feature of live marketing to help businesses promote their brand and we can predict that the popularity of live videos will continue to grow in 2019 as well.
You can market your business through live videos in a number of ways. Moreover, Live streaming ads should also be mentioned here because they have played a great role in 2018 and the same is expected in 2019.
The growing trend of live videos will certainly make a difference in the coming years. However, your strategy will play a major role in the live video. Here are the ingredients to create a live video:
- Post a teaser before the production of live video
- Make a script
- Use fresh content
- Pitch your brand
Live videos resonate with the audience as they are able to become part of the many aspects of a business. In 2019, you too should leverage the power of live videos to promote your brand and share the work culture of your business.
Over To You…
No business today can survive without having a strong presence on social media. Social media has the presence of millions of people from every corner of the world. So if you want to hook those millions of people in 2019, you need to implement the aforementioned trends in your day-to-day activities on social media.
Anna Marsh is an experienced social media manager and blogger. She blogs for the people of every age group and it is the reason why she has readers from every part of the world. She is also very helpful for students because she provides writing assistance to students. If you want to contact her then follow her on Facebook, Twitter, and Google+.