7 Keys to Building a Successful Hashtag Marketing Strategy On Social Media

Social media marketing has really exploded to its real potential over the last few years. Hashtags, no doubt, have played a fundamental role in this transition.

Using hashtags on social media to market one’s brand has been the talk of the town. Everyone is using it. So, if you are a marketer who still on the fence about using hashtags, you have come to the right place.

Before digging in deep, let us start with the basics.

What is a hashtag?

A hashtag may be defined as a term or a collection of terms used after the # symbol. In technical terms, it is a type of metadata tag.(#blog, #socialmedia, #content). 

Hashtags are generally found on different social media platforms. People use hashtags on social media to separate, categorize, and find content with a specific theme or nature.

In marketing terms, hashtags allow brands to engage with their audience. Marketers run social media campaigns with selected hashtags to increase engagement.

Facebook, Twitter, and Instagram are the leading social media platforms where hashtags are used extensively.

Did you know that 125 million is the average number of hashtags tweeted per day?

Here are some vital points to consider while carving out your hashtag marketing strategy.

Stay Up To Date with the Trends

One of the best ways to stand out of competition is to use something which is already trending. A trending hashtag denotes a topic or event which is very popular in a given time frame.

Brands must be aware of such trends because they can use it for their own good. You may use a trending hashtag which relates to your business. When you use a trending hashtag in your tweet, you expand the reach and visibility of your content.

With trending hashtags, you will reach people who are not your followers and hence you market your product better.

You can use tools like Hashtagify to keep a check on trending topics. Generally, Twitter shows you the trends on the left-hand side of your desktop screens.

Once you come across trending hashtags which are somehow associated with your business or brand, you need to write some content and include that hashtag.

Do Proper Hashtag Research

Finding hashtags which work for you may be tricky. Before using any hashtag in your content, you need to make sure that it would be appropriate for you. You need to analyze some metrics before opting for a particular hashtag:

  • The number of posts using that hashtag
  • The popularity of the hashtag on the platform
  • The frequency of posts using that hashtag
  • The engagement on posts using the hashtag

Once you are satisfied with the above metrics about a particular hashtag, you are good to go. You can use hashtag analytics tools for better and deeper insights on hashtags.

Pro Tip: with Instagram, you can simply type in a search term(hashtag) and it will show you all posts using that hashtags.

One more thing to be kept in mind is the active engagement of your audience with your hashtags. If there is no engagement, you are doomed. Avoiding controversial hashtags which could defame your brand is another best practice.

Cherish the Festivities

There is no better time to engage with your fans than the festival season and holidays. Using themed hashtags related to festivals and event can be a big engagement booster for your brand.

You just need to make sure that you use the festive hashtag in the right context. The more related it will be to your business, the more engagement it will drive in.

The thing with celebratory hashtags is that people love to share such content. This sharing phenomenon can help your post or tweet to go viral. Another thing is that there are a lot of options to choose from when it comes to holidays and festivals. You just need to choose the events which are closely related to your business and post accordingly.

There are tons of examples where brands use this tactic to market their products effectively.

Use Branded Hashtags

This might just prove to be the difference for your business. Yes, you can use your own brand name as a hashtag to spread the word. The hashtag must be something unique which reminds people of your brand.

It can be the existing tagline of your brand or a short phrase which resonates well with your company. People should easily refer to your business using your branded hashtag across all social media platforms.

The motive behind using branded hashtags is to form a unique recognizable identity for your brand. This will allow your audience to call out to you amongst the crowd. Whenever your audience wants to connect with you on social media, they can use the hashtag.

The proposed hashtag should be short, sweet, and easy to remember. For instance, if your brand’s name is MakeWebBetter, then you can use the hashtag #mwb. Businesses around the world have used branded hashtags to form a community and now it’s your turn to do so.

Do Competitor Analysis

This is another way to stand out from the pack. In fact, this shows how well you have done your homework for the task. Analyzing all hashtags being used by your competitors gives you a more complete view of where you stand.

This makes a lot of sense as your competitors have already done the hard work. You need to capitalize and use the existing data to carve out own hashtags.

Here are some points to consider while you spy on your competitors:

  • The hashtags they are using
  • The kind of posts in which these hashtags are being used
  • User engagement on these campaigns

Firstly, you can manipulate all the above data to start your own campaign with new hashtags. Secondly, you may across some cool ideas which did not strike you initially.

Save Yourself From Spam

Nobody likes spam and your audience is no different. Even if you are delivering good content, spamming your posts with every single hashtag available is not advisable.

There is trust that connects your followers with you. They like your brand and your posts for a reason. So, it is your duty to maintain that trust and not spam your posts with every single hashtag there ever was.

This is because we all know what will happen next. This applies to us as well. We generally are not fond of spammy posts with a lot of hashtags that are not related to the content.

So what do we do next?

Yes, you guessed it right. We will probably unfollow the account or in some cases, we might block it as well.

As a business, you need to make sure that your brand image is not affected by spammy hashtags in posts. It takes a lot of time and effort to build a reputable image for your business but it will only take some irrelevant and spammy posts to ruin the name.

Measure the Effectiveness

This point is as important as any of the above. After all the hard work that you have put into planning out a unique hashtag strategy, it is of paramount importance that you keep a check on your hashtag campaigns.

Measuring the results of your campaigns will allow you to make changes for the good. You will know what is working for you and what is not. Without analyzing the success of your hashtag campaigns, you will not be sure of what to do next.

There are a lot of analytical tools which you can use to analyze your campaigns and be a step ahead. You must take note of the engagement your hashtagged posts drive in and your follower count. While monitoring your hashtag campaign, you may also come in touch with different influencers in your niche.

This will allow you to interact and connect with your audience on a whole new different level.

Over to you!

Hashtag marketing is quite underrated. We may not realize it but there is a lot of potential in hashtag marketing. Using the correct hashtags on social media can do a world of good to your audience engagement and interaction. Even if you have a good number of followers on social media, keeping them connected and moulding them into a community is not a piece of cake.

Proper planning with a sound social media strategy can lift your brand’s image. Using hashtags is centric to any social media strategy and the proper use of hashtags will allow you to market your business better on social media.

Author Bio:

Himanshu Rauthan is an entrepreneur, Co-Founder at MakeWebBetter, BotMyWork and the Director of CEDCOSS Technologies. He has worn many hats in his career – a programmer, researcher, writer, and strategist. As a result, he has a unique ability to manage multi-disciplinary projects and navigate complex challenges. Feel free to connect with him on Twitter and LinkedIn.

 

Boost your social media strategy with the 10 Most Real Popular Hashtags

In a world where communication is mostly effectuated through social channels, hashtags become an important aspect that can improve the way people share, discover, and relate to content.

Whether you’re a business or a professional who’s running his own social media personal brand, hashtags can help you improve the reach and awareness of your message, grab the attention of interested prospects, and skyrocket the results of your digital marketing campaigns.

Hashtags are extensively used on Instagram and Twitter, but they tend to go well with the other popular social platforms like Facebook, LinkedIn, Snapchat, and Pinterest.

Why are Hashtags so Beneficial?

But why so much fuss about it? After all, it’s just a social media feature, right?

Wrong.

Hashtags are extremely beneficial to individuals who run businesses, who promote content, and who sell ideas. The main purpose of hashtags is to give social media content an organized structure and labeling process. The end purpose is traffic, engagement, and eventually sales.

Here are the main reasons why hashtags are so extremely beneficial for professionals and businesses:

  • Hashtags help you keep your content’s structure organized
  • Hashtags can start or spread hot and breaking news
  • Hashtags help you effectively spread the word about an event
  • Hashtags can help you test various concepts, ideas, and topics
  • Hashtags serve as good metrics for business and social media analytics
  • The right hashtags will put your social media content in front of the right audience
  • Hashtags help you improve your brand’s image and reputation
  • Branded hashtags are able to solidify your positioning in your niche marketplace
  • Hashtags that go viral will generate direct and immediate improvements in your business performance.

Most Popular Hashtags

The title of this post shouldn’t give the impression that the content inside is able to deliver the “key” to hashtagging success or the “magic pill” that you can swallow and become successful.

In fact, the ten most popular hashtags in the world should serve as points of reference. Of course, if you want to, you can use them directly by placing them in your posts. Bear in mind that this technique will not bring you the results you crave.

What you can do is analyze, study, and dissect each of them to discover what made them become so popular and viral. Here they go:

  1. #love – a strong state of being, emotion, and common interest
  2. #instagood – serves as the “very best of…camera captures/experiences/foods, etc”
  3. #photooftheday – a remarkable image that stands out from the crowd
  4. #fashion – needs no explanation
  5. #beautiful – one of the strongest and most common positive adjectives
  6. #happy – again, another state of being – the state of happiness
  7. #cute – similar to beautiful, a common describing adjective
  8. #tbt – stands for Throwback Tuesday, and indicates an old thought, idea, or event
  9. #like4like – “you like my post, and I’ll like yours”
  10. #followme – basic CTA (call-to-action) for prospects to become followers

Tips to Improve Your Hashtagging

Obviously, the post can’t end without me leaving you with some insightful tips and tricks on how to improve your hashtagging game. Here they are:

Learn to Leverage Trending Hashtags

You can identify trending hashtags by using various free Instagram tools. You can then identify the ones that have a close link with any of your posts and use them to boost the traffic and engagement.

Keep Hashtags Relevant to Content and Target Audience

Keep your hashtags relevant!

For example, if a student seeks to buy a custom essay, he would typically search for #customessay, #buyessay, or #buycustomessay. If he seeks more, perhaps custom essay papers, his search will look different.

When you write a hashtag, try to be as specific as possible. The more specific and relevant hashtags the more relevant prospects will reach your page.

Don’t Use Too Many or Too Few Hashtags

Every social media network has different hashtagging practices. On Instagram, you generally post more hashtags than you do on Facebook or Twitter. The easy tip would be to learn how each social channel treats hashtags and how users prefer it and then simply adapt. Here’s a great educational resource that should help you get started.

Create a Branded Hashtag

You can create your own hashtag, a unique type of hashtag that is associated only with your brand’s name, culture, and image. For example, Nike’s #justdoit was simple – they only had to use their branded tagline to create a strongly branded hashtag for social channels.

Takeaways

Now that you’ve discovered the true importance of hashtags, the most popular hashtags at the moment, and the strategies to take your hashtagging game to the next level, it’s time to take action.

Simply put, you’ll never improve your “game” if you’re constantly avoiding the practice. Even if you start small and go slowly, you’ll be able to learn from your experiences and generate real change in results. What are you waiting for? Get on to it!

Author Bio:

Sharon is marketing specialist and blogger from Manchester, UK. When she has a minute, she loves to share a few of her thoughts about marketing, writing and blogging with you. Currently, she is working as a marketer at essay writers service . You could follow Sharon on Facebook.

A Quick and Simple Guide to Hashtags on Pinterest

65

Guest Post by PJ Taei

The last decade has seen numerous social networking sites come and go as technology and society themselves continue to evolve. For every example like Facebook that boasts hundreds of millions of monthly active users around the world, you have a site like Friendster or MySpace that people barely even remember in 2019.

Pinterest is one of those sites that thankfully falls into the former category instead of the latter.

According to one recent study, Pinterest still boasts 250 million monthly active users around the globe as of the fall of 2018. About 125 million of those users are based in the United States and all told, they’ve created more than 175 billion pins since the site went live.

If you want to have a unique, relevant and compelling “conversation” with your target audience in the modern era, Pinterest is still one of the most valuable tools that you have. But to truly get the most out of your investment, you need to better acquaint yourself with one powerful little feature built into the platform:

The hashtag.

Similar to other social media channels, Hashtags are short words or phrases that are commonly preceded by a “#” symbol that people on sites like Pinterest use to search and quickly identify posts on specific topics. But more than that, hashtags are an opportunity for marketers to not only boost their visibility on Pinterest, but dramatically increase their return on investment as well.

Using those hashtags simply requires you to keep a few key things in mind.

The Finer Points of Leveraging Hashtags on Pinterest

From a certain perspective, think about hashtags like keywords that you strategically use on your website in order to boost your larger SEO efforts: instead of targeting Google with those keywords, you’re targeting the far more specific Pinterest audience.

Much like Google, Pinterest uses a unique algorithm to decide what types of content people see. The elements that make up this algorithm are:

  1. The Smart Feed, which includes, content a user sees immediately after logging in
  2. The Following Feed, which is content posted by people that the user has followed
  3. Searches, which are the results that appear whenever someone searches for a keyword or phrase

Using hashtags not only gives you higher visibility in Pinterest searches, but it can also garner you prime real estate in something called the Pinterest Hashtag Feed as well.

The Pinterest Hashtag feed is heavily reliant on when something was posted – meaning that newer posts will always appear more prominently than older ones.

You can add up to 20 hashtags to the description of every piece of content you post, and you should absolutely do so. The more recently you include a hashtag on a particular topic, the more likely it is that current searchers will find you.

Hashtag Best Practices

When you add music to a video you’ve posted on Pinterest, for example, there are at least three hashtag opportunities hiding in plain sight. The first is whatever the subject of your video happens to be. The second is the name of the song you’ve added, and the third is the artist behind that song. This way, anyone searching for that track is going to come across your video – even if they weren’t necessarily looking to connect with a brand like yours. If what they happen to find is engaging, relevant content, you come out all the better for it.

As stated, you can have up to 20 hashtags per pin on the site – but they shouldn’t all be variations of one another. For the best results, try to come up with as many hashtags as possible in the following categories:

  • Did you take an incredible photo from Manhattan? Be sure to include #Manhattan in your post
  • Industry-specific. A video on demand business promoting themselves on Pinterest would naturally want to include things like #VOD #VideoOnDemand and similar variations
  • Calls to action. This is self-explanatory. Always include things like #clickhereformore or #callustoday, the same as you would on something like a landing page

If you need help finding the best hashtags, you can once again allow Pinterest to be your guide. Visit the profiles of other brands in your industry and pay attention to not only what types of content they’re using, but what hashtags accompany it. The chances are high that you’ll quickly find a huge number of hashtags that you hadn’t even considered. There are also a variety of different tools that you can use to help automate this process like Hashtagify and others. Consider these tools as the Pinterest equivalent to something like the Google Keyword Planner.

Finally, be sure to pay attention to which hashtags people are responding to and which ones they aren’t. Don’t be afraid to try variations of hashtags until you find the one that really strikes a chord. Once you get a little bit of traction with a hashtag, that momentum tends to build on itself over time. So once you do find something that resonates with people and that folks start using on their own, don’t be afraid to hit that hashtag, again and again, moving forward.

In the End

Ultimately, the most important thing for you to remember is that while hashtags are a way to help people find your content, they’re also valuable for a much larger reason. They’re also a powerful way to grow an online community, bringing people together over their love and interest in certain subjects. By strategically picking out keywords that work well with your post – even if they’re not directly related to your products and services – you’re giving people a new opportunity to become exposed to your brand.

Pretty soon, that brand will become an organic part of both the conversation and the community and your bottom line will absolutely thank you for it.

 

 

 

How to Create a Social Media Calendar

The ascent of social media has opened channels for more profound discussions among organizations and clients, and this has implied that organizations need to make bona fide content for those platforms, yet also create enough ROI to legitimize the time and capital they put resources into it.

In this new world, numerous organizations battle to make a steady social media marketing procedure, posting indiscriminately and randomly, and trusting their endeavors will be sufficient to keep their group of spectators locked in.

An extraordinary method to maintain a strategic distance from this is by utilizing a deliberately arranged content calendar for social media as your distinct advantage. A content calendar can help track your endeavors, make content your group of spectators cherishes, and meet your marketing objectives quicker.

Moreover, you can hire the best online assignment help to create your valuable content by considering your needs and requirements.

A content calendar for social media that encourages you to win

In case you need to hit explicit objectives, you have to follow your social media marketing activities dependably.

A well-overseen content calendar will support you to:

  • Plan and make content that enables you to hit explicit objectives
  • Keep your content predictable consistently
  • Compose your group and agent explicit assignments to the ideal individuals for the activity
  • Ensure you have a decent equalization of various sorts of content
  • Make space for the suddenness

Content Calendar Tips

How would you approach making a triumphant content calendar for social media ? When it comes to create a content calendar for your social media channels, you can also use some #hashtags that can help your calendar to find it easily and effectively. For example, #Content, #Socialmedia, #Calendar and a lot more.

Let me tell you about various services out there on the web:

  1. Structure it around your deals cycle

You aren’t making content since it’s a fun activity (however it is.) Great content ought to dependably bolster explicit business objectives.

  • The Entrepreneur utilizes an article calendar to design their yearly content
  • Consistently is committed to a particular topic, and the content is planned around that
  • You can make a comparable calendar that envelops every one of your business cycles and dispatches

You would then be able to utilize that calendar to design social media posts that help these cycles.

  1. Occasion jack (sensibly speaking!)

Taking advantage of the promotion around social occasions like Halloween, the winter occasions, or the late spring get-away can assist you with connecting with your clients.

Plan social media content around occasions that issue to your optimal customers. If a large piece of your optimal group of spectators is Star Wars fans, making content around May the fourth can genuinely help.

  • The day after Thanksgiving and Cyber Monday are inconceivably significant days for organizations
  • HubSpot realizes that this business matter to their client base, so they began making and sharing relevant content in the weeks working ready
  • We’d be unimaginably amazed if this isn’t a piece of a more significant advancement went for helping their clients make more deals.

Make sense of which occasions and occasions matter to your clients, and add them to your social media content calendar with hashtagify.me.

  1. Treat each channel separately

Each platform is extraordinary and has specific qualities and shortcomings. What works genuinely well on Facebook may slump on Twitter and the other way around.

When arranging your content, make a platform-explicit system. Tailor your language and pictures to every platform.

  1. Plan ahead of time yet permit for adaptability

Arranging your social media updates causes you to remain reliable and on-brand. It likewise tries following your endeavors so a lot simpler! Be that as it may, social media is tied in with being genuinely human, and that is the reason you have to permit some space for suddenness.

  • In the UK, individuals realize the Christmas season is hugely in progress when John Lewis discharge their yearly Christmas promotion. It’s turned into somewhat of a social occasion
  • Innocent beverages played off the publicity and incredibly consolidated the hashtag.

You can do likewise. Look out on relevant content in your space and make social media posts around it

  1. Calendar conceptualizing
  • Set aside time in your timetable for looking into and refreshing your content calendar
  • Regardless of whether it’s 15 minutes every day or an hour seven days, set aside a few minutes to design, conceptualize new content thoughts, survey posts, and prep for dispatches!
  • Permit space for technique and imagination
  1. Offer other applicable content from dependable sources
  • Don’t merely fill your social media content calendar with your very own diamonds. Gather content from other reliable sources. Your group of spectators will love it
  • When building our social media calendar, we attempt to incorporate connects to cool articles and news you’d love just like our content
  • This shows individuals you’re keen on sharing stuff they adore and aren’t merely in it for yourself

Content Calendar Template

So how would you structure your social media content calendar?  You have a couple of various alternatives. You can utilize a social media management dashboard like AgoraPulse, MeetEdgar, Buffer, or Hootsuite to catch thoughts and prep and timetable posts.

  • In case you’re not at the phase where you need to put resources into a social media management dashboard, a primary Google Sheet calendar can enable you to follow your updates.
  • This doesn’t supplant appropriate examination following, yet it makes it simpler to plan updates around explicit objectives.

According to write essay for me, a content calendar for social media will enable you to get key by disposing of mystery. Begin your 2019 marketing methodology with a blast (and a schedule.) are you looking to create your content calendar professionally or you can hire the best one by searching on the web. 

Author Bio:

Saun is the marketing head at essay writing service which focuses on marketing strategy for clients from the education industry in the U.S and the U.K. He has 10+ years marketing experience and has worked with a lot of big companies. He is an expert in inbound marketing,content marketing,social media marketing including facebook, twitter, instagram and lead generation. He has also authored blogs on Lifehack.org, essay writing help and Medium.com.

How to Use Hashtags within Instagram Stories to Get More Engagement

Instagram and hashtags – that’s one of the most compatible couples we know of. Like pancakes and Nutella. Champagne and strawberries.

So why did it take us so long to figure that hashtags work for Instagram Stories, too?

Instagram Stories have a particular appeal to business owners and those who want to build their personal brands. In January 2019, the number of active Instagram Stories users on a daily basis was 500 million. As for hashtags, 36.2% of Instagram posts have 1-3 of them.

When we combine these two trends, we unlock huge marketing potential. Let’s see how we can do that.

Use Hashtags in Instagram Stories to Boost Engagement

  1. Understand How You Can Place Them

In an Instagram post, you use the hashtag in the caption. There’s not much to be said about this: you use it in the middle of a description or you add a series of hashtags after the description. You may also use it in the comments.

In the Stories, you have more opportunities.

  • You can add a location tag. That’s very useful for coffee shops, stores, and other businesses that have location as a crucial factor. When someone sees the story and checks out the hashtag, it will take them to a map
  • You can add text in the story and use a hashtag in the middle of it
  • You can use an individual hashtag

The best thing about using a hashtag in Stories is that you can style it. It will look like a sticker, so you can experiment with it.

  1. Moderation Is Key to Success

In your usual Instagram post, you can use up to 30 hashtags. That’s too much and online marketing guides often recommend you to restrict yourself. In a story, there’s less space for hashtag. One is enough.

You can use a hashtag that fits the occasion. If you need to promote the location, you’ll use it as a tag. If you want to work on brand awareness, you’ll use the brand’s name. To promote an influencer you collaborate with, you’ll use their Instagram handle.

  1. Use Hashtags to Promote Other Profiles

If an essay writing service has a business profile on Instagram, it will focus its presence on building brand awareness. But the marketing team may decide to start another profile that would share tips and tricks for students. In that case, the Paper Writing Pro Service will share a story that tags the new profile and takes its followers there. When the second profile gets popular enough, it will often post stories that lead followers towards the main profile. That’s a great method for capturing leads.

When the service gets a review from EssayShark, they will promote that page in their story, too.

You get the picture, right?

Through hashtags in your story, you can promote profiles you’re related to. You’ll send your followers there because they can get more information about your business. But they will also gain value as Instagram users. They will see something fun, and they will appreciate you for that. The profiles you promote will eventually return the favor.

  1. Use a Unique Hashtag for Your Stories

Instagram Stories give you a great foundation for developing a marketing campaign based on storytelling. Whatever business you have, you can give advice that your followers benefit from. If, for example, you’re promoting beauty products on Instagram, you can share makeup tips through your stories.

Since these are not the only type of stories you’ll share, you’ll label them with a unique hashtag. Then, you’ll highlight them, so your followers can continue seeing them on your profile.

  1. Set the Mood of the Day

Hashtags are a lot like emojis. #Happy means the same thing as the happy face you’d use in online communication. Such a hashtag may set the mood for special days. You can use it when something big is happening for the brand.

But don’t stay limited to it. There are all kinds of emotions that you can use for marketing purposes. You try to set an emotional tone with each story you publish. An appropriate hashtag will contribute to that goal.

  1. Support a Cause

Cause-related marketing works when you want to make your brand popular in the Instagram community. But it also works when you want to contribute towards a special cause. Your brand has values, which the followers identify with. Invite everyone to support a cause by using a hashtag.

In addition, you can tag the official Instagram page of the non-profit organization in the story.

  1. Inspire Your Followers to Use the Same Hashtag

This is the ultimate way to spark engagement. You can organize a giveaway and promote it through a story. You’ll use a special hashtag. The rules of this giveaway will involve people filming stories and using the same hashtag.

If your giveaway is great and you promote it well enough, the Instagram community will spread it. The hashtag is the tool that connects all stories in a cohesive whole.

Hashtags Are Cool. Use Them Wherever You Can!

If Instagram gives you a feature that you could use, there’s a goal you need to meet: find a way to make it profitable for your marketing campaign. This platform is really flexible. You can post all kinds of stories that engage your audience. Hashtags are flexible, too. They add to the usefulness of the story, but they also enable you to get creative.

Are you using hashtags in your stories already?

 

Author Bio

Lauren Adley is a writer and editor at AssignmentMasters, Bestdissertation, BrillAssignment, and uk.bestessays.com. She is dedicated to her family, work and friends. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter.

 

How Social Media Can Move Your Business Forward: A Marketer’s Guide

Do you have your business on Social Media? If not, you are missing a massive share of your income which you could easily get from popular social networks. According to Statista, there are 2.77 Billion Social Media Users in the world as per the estimate of 2019. Moreover, this number would reach up to 3.02 Billion Users in 2021. So if you are not trying to reach those users, you are definitely missing a lot. However, it is never too late to do what you have never done before. A whole new world of billions of internet users is waiting for you to explore it.

The unchallengeable power of Social Media

With millions of websites, e-commerce stores, mobile apps and social networks, we are definitely living in the era of social media. More than two billion people communicate with each other through various networks such as Facebook, Twitter, LinkedIn, Whatsapp, Instagram, Facebook Messenger and other networks.

People especially those who belong to the Age Groups i.e 18-24 and 25-34 are more active on social media. We see them updating their Facebook and Whatsapp status, uploading latest pictures on Instagram or sharing news, opinions or even jokes on Twitter. Without any doubt, Social Media has become the most integral part of their everyday life.

Effects Of Social Media On Brand Presence

According to SimilarWeb, Facebook ranked number 1 among social networks all across the world. Instagram, which is a photo & video sharing service, ranked number 2 and Twitter which allows 140 characters tweets stand for number 3 in ranking. Other popular and powerful networks are LinkedIn, Whatsapp and Youtube. All of these networks receive a massive number of users every day.

Potential customers spend most part of their day on different Social Networks which has made it the most effective platform to create brand awareness. There are estimated 60 million plus business pages on Facebook which means millions of users are reaching those brands every day. Having your brand’s presence on Social Network would definitely result into great return.

Effects of Social Media On Brand Loyalty

Customers come and go and that’s the rule of traditional marketing. You can’t stop clients or force them to come again if they don’t want. However, through Social Media you can create a loyal cliental base for your brands. Those who have used it for making a strong cliental have greater edge over those who haven’t.

Users from different age groups have diversity of interest in following different brands on Social Networks. Regardless of their age, their interest would enable you to keep them engaged through your pages and accounts on Facebook, Twitter, LinkedIn etc.

Effects Of Social Media On Sales

According to Statista, the number of digital buyers in the year 2018 was 1.79 billion which increased in 2019 as 1.92 billion. It is expected that the number of digital buyers would reach up to 2.14 billion in the year 2021. So it shows that a huge number of users make online purchases and pay online bills and taxes. Countries like USA, UK, Germany, South Korea and others have the highest number of digital buyers.

One more interesting fact about digital buyers is that most users are aged 18-34 years. It simply means you will always find these two age groups more active on Social Media and thus they make more purchases.

Social Media For Business: A Marketer’s Guide

There are various marketing channels but nothing can be compared with Social Media when it comes to targeted audience, size of audience and lowest marketing cost. Remember that users visit their Aocial profiles every day and if your brand is there, they would definitely respond today or tomorrow. However, it is also important to understand that every network is not suitable for every type of business.

So before you take your business to a network, you must figure out if it is best for your type of business or not. Once you figure out, you can make your best efforts to grow your audience. To choose the most suitable channel according to your business needs, you should learn about the popular networks:

1: Facebook for Business

Facebook is undoubtedly the most effective tool for marketing your business on Social Media. In marketing, if you have the right toolkit, you can win customers. And this is what Facebook is making sure for you even if you don’t have enough marketing experience. Some important facts which you would definitely like to know before using Facebook are:

  • Regardless of local or global business scale, you can promote it on Facebook and reach big communities to fulfill their needs
  • With Facebook Messenger you can come in direct contact with 1.3 billion users which is surely a huge number
  • On the other hand, you can also leverage the amazing power of advertisement on Facebook through audience network
  • With Facebook IQ, you can easily get access to digital insights and other popular researches to understand your business needs

New marketers might find it a little difficult to use Facebook for promoting and marketing their businesses. However, once they find right tools, use correct strategies and target relevant audience, they can get their utmost business goals.

2: Instagram for Business

Instagram is the second most famous Social Network according to SimilarWeb. Therefore, every type of business can consider maximum utilization of this powerful network. Some of the most important facts about this channel are as follow:

  • Over 1 Billion accounts stay active every month
  • Plus 500 Million accounts stay active every day
  • More Than 500 Million Users take advantage of powerful Instagram Stories every single day
  • More than 80% users follow one or more business accounts on Instagram

If you have yet to use Instagram for your business, it should be the best time to join the network. Additionally, learn the most effective marketing strategy and take your business to 1 billion Instagram users.

3: Twitter for Business

Twitter is the place where millions of users come to know what’s actually happening all around the world. So when it comes to take your business to the height of internet marketing, Twitter comes as one the most effective marketing tool. Some most important facts about Twitter are as follow:

  • Everyday users send more than 500 million tweets
  • Besides, a massive number of users get access to trends, links, moments and articles
  • With Twitter Ads, you can spread your brands all across the internet and grow your customers

If you have a business, you would definitely like to create a strong presence of your business and brands on social networks. With the powerful features of Twitter, you can connect with most appropriate audience for your brands.

Why Use a Hashtag on Twitter?

Now Hashtag (#) has become a popular term on Social Media but this was not the case before 2007. Actually, it was first used by Chris Messina in 2007 and since then it has become a powerful marketing tool to increase your reach. Now the question is why one should use Hashtags? Well, there are various good reasons and some of them are:

  • To Increase Engagement: using hashtags in tweets usually increases reach, engagement and shares at the same time
  • To Build Brands: Marketers who understand the magic of Hashtags have been using it to build their brands on Twitter.
  • To Find Relevant Audience: One of the most important uses of Hashtags is to find most relevant audience for your business, brands and products.

Best Marketing Solutions For Small Businesses In 2019

There are millions of small businesses in the world and hundreds others are being launched every day. However, the biggest challenge that most of the small businesses face is ineffective marketing. Due to lower investment, they can’t invest sufficient money in promotional campaigns. Therefore, for all such businesses, social media networks can be the best marketing solution in 2019.

Author Bio:

Amy Richard is an experienced social media marketer at Assignment Help <https://www.assignmentbox.co.uk/> who has specialized in entrepreneurship and social media marketing at essay writing service <https://www.speedyessay.co.uk/essay-writing-service.php>. She helps small businesses to improve their brand’s awareness of social networks and increase their revenue.

 

5 Successful and Viral Hashtag Campaigns

When hashtags were first introduced, nobody thought they would become an integral part of any digital marketing campaign. And yet, ten years later hashtags are not just playing a key role in social media marketing, but also assists in successfully running an entire marketing campaign.

Today hashtags have given away to brands to engage with audiences. In fact, the most successful social media marketing campaigns have driven exemplary engagement through hashtags. Since hashtags dominate on popular social media channels like Instagram and Twitter, they bring a great advantage that we can’t afford to overlook.

To give you some inspiration, I’ve compiled a list of five of the most successful hashtag campaigns that went viral in recent years.

  1. Audi’s #WantAnR8 Campaign

This hashtag campaign by Audi was probably the longest-running campaigns on Twitter. The campaign was initiated in 2011 when a woman took a photo at the company with the hashtag – to let the brand know how much she wanted to have an R8. The hashtag went viral and Audi saw the opportunity to use the hashtag to drive conversation and promoting their brand around the world.

Audi went up to giving the opportunity to people to drive their dream car for a weekend just by tweeting the hashtag. Overall, the campaign became very successfully to drive engagement in car buyers around the world.

wantanr8
  1. Ryu’s #WhatsInYourBag Campaign

Clothing brand Ryu created a unique hashtag campaign. The brand used the hashtag #Whatsinyourbag to drive curiosity around their various products. Whenever a user posted a photo of what they carry in their gym bag along with a campaign hashtag they automatically enter a competition with a chance to win a prize.

Ryu promoted this campaign heavily on Instagram stories which took the form of a successful giveaway contest. The competition took the attention of numerous people and became the prime reason for their audience to interact with them.

ryu whatsinyourbag
  1. Nest’s #CaughtOnDropCam Campaign

Security cameras inside a home can make people a little uncomfortable. Honestly who wants to be watched in their private time?

But security camera company Nest managed to create a quirky hashtag campaign that restrains the creepiness of being watched and present users with a more human side of their brand. They started a #CaughtOnDropCam campaign to encourage users to share hilarious videos.

The campaign went quickly viral and the hashtag was soon filled with a selection of great video content. The videos got everything from frenzied family moments to pets acting mischievously. The hashtag campaign turned out to be a huge success, also enabling the brand to get new customers.

Nest’s #CaughtOnDropCam
  1. L’Oréal Paris #WorthSaying Campaign

This is one of those hashtags that used a social cause to promote their brand. The hashtag campaign was launched by L’Oréal in 2016, asking women to share what is important to them.

The hashtag campaign went viral because of its social impact and the importance of the subject. The campaign got the support of thousands of women, including celebrities like Jennifer Lopez. To make the campaign even more successful, the brand even took the initiative to donate $0.25 for every mention of #WorthSaying on social media channels.

L'orèal Paris #worthsaying
  1. Purina’s #PetsAtWork Campaign

Purina started a campaign called #Petsatwork. Their aim was simple: they wanted to encourage people to share photos of their pets at work. With the hashtag campaign people were encouraged to take their pets to work and share a photo of them with the hashtag. In fact, the brand wanted to promote the benefits of people bringing their pets to work which primarily include less stress during the day.

The hashtag campaign soon turned into a success as the brand emphasizes how much they care about pets and pet owners. With the #Petsatwork campaign Purina was able to find a lot of engagement and user-generated content in no time at all.

Purina’s #PetsAtWork

Author Bio:

Kirsten Pike is a senior writer and editor at a top-notch essay writing service UK. When she is not writing for work, she likes to spend time writing informative content on web development, social media marketing strategy and e-commerce. She spends weekends with her family, driving around the outskirts of her beautiful town in the UK.

5 Working Suggestions to get more Interactions on Social Media using Hashtags

social media hashtags

If you had to keep a count of the number of times you’ve used hashtags, chances are that you’d lose the count religiously! And so would I! More because there is absolutely nothing on the internet today that doesn’t come with a hashtag. From #eatfit campaigns to #beautyisyou revelations, hashtags have been the talk of the town. From voicing against injustice to extending support, we’ve done it all using a hashtag. While hashtags are gaining popularity daily, the competition for visibility is also rising. It has now become important for us to use these hashtags to the best of our benefits. The reason why I have noted down a few working suggestions on the same. And here’s how you can use hashtags for different social media platforms.

1.Hashtags on Facebook

Hashtags on Facebook is a relatively new tool since 2013. Facebook creates a unique URL for all the hashtags. To get interactions, one should use 1-2 hashtags only when they make sense or are relevant to the user.  For instance, if your company tagline is “You are beautiful”, use a #youarebeautiful on your posts to attract the right viewers. This also increases the chance of interactions on your page.

Hashtags on Facebook usually connect you to people talking or looking for the same thing. Hence, using hashtags that are industry specific are a great suggestion to implement. Not just that, you can also create new hashtags to create a unique signature brand. Hashtags make your posts easily searchable. However, using many hashtags decreases the interactions. A common mistake that people also commit to this platform is using hashtags in the middle of a sentence. Not only is it annoying but also gains no interactions.

2.Hashtags on Instagram

Instagram is undoubtedly the king of hashtags. After all, all of us have struggled to find the perfect hashtags that fit our posts here, haven’t we? Since it is impossible to find a post without a hashtag here, Instagram actually allows using 30 hashtags in a single post. But is it meant to be filled to the brim? Definitely, no! Chances are that the cleaner your posts look; the better engagement you get out of it. But then how do you rank your posts? Well, the trick is to post your hashtags in a comment just after the post is published.

According to research by Neil Patel, a post with 11 hashtags gets 80% of the interaction in Instagram. If you use highly popular hashtags, your post is going to get lost in the crowd. Instead, use hashtags that are trending in your niche and also mix it with new hashtags. If you create a hashtag of your own and post often about it, your hashtag can in itself become a searchable term. However, it is important to be extra careful about the meaning of the words you use as a hashtag.

3.Hashtags on Twitter

Buffer states that in Twitter, the posts with hashtags get twice the interaction than those without them. If you really want to know the importance of hashtags, considering looking at the trends. You’ll find out that Twitter ranks its trends using the hashtags. Posts with no hashtags are hardly ranked. People here usually follow the trending hashtags and post content relevant to it. However, using a lot of hashtags is a bad idea, to say the least. Much why the report also suggests that tweets with 2 hashtags perform the best.

Lucy Coyle from Expert Assignment Help suggests that “One also has to be careful about the popularity of a certain hashtag.” She further adds that “There can be a different version of the same word or an abbreviated form too.” For instance, if you are posting on Mother’s Day, find out what the trending hashtag says. It could be anything from #HappyMothersDay2019 to #MothersDay to #MothersDaytribute. The key is to keep an eye always so that your post reaches more audience.

 4.Hashtags on LinkedIn

LinkedIn is the newest addition in the world of hashtags but is quickly gaining pace. The best part about LinkedIn is that the content shows up well in Google searches. Using hashtags in your posts on LinkedIn puts you to the largest audience because of the same. So if you’re looking for more interactions, LinkedIn can help you gain attraction pretty well. Not just posts, you can also use hashtags in the comments you type. You can include comments even on others’ posts and your own company page.

To do so, you can use the free tool Hashtagify.me to find related hashtags to your brand or company. Leveraging hashtags in LinkedIn is a great idea for you to be found out as a business or a potential brand. Since the fall of 2017, when LinkedIn started using hashtags, the interactions on LinkedIn have boosted up as a whole too.

5.Hashtags on YouTube

Hashtags in the titles of your YouTube videos show up in searches. The maximum number of hashtags allowed in your YouTube content is a whopping 15. In case that exceeds, there is a high risk of Google penalizing you. But then, how can you use 15 hashtags in a title? Well, you certainly can’t. The reason why YouTube also allows hashtagging in the description of your video.

Youtube uses tags to categorize your video, but the sad part is that they can’t be used in the description. But what’s a video without its categories mentioned? Hence, to cleverly include the categories, you can add the same tags as hashtags in your description. If you’re a video blogger, adding relevant categories also ensure high traffic to your blogs. Also, a video title with a relevant hashtag is usually the first choice of the search result by Google.

Despite hashtags being a highly effective tool, many brands neglect it still. But when they do so, they limit their target audience to a great extent and go down in searches too. Many people while dropping out suggest that hashtags are confusing, to begin with. While it may be true for a few people, it is not impossible to crack the formula of using it. Also, let’s not forget that hashtags are the greatest trend and hence, there’s no good business without it.

Author Bio:

Mary Jones is the co-founder & editor-in-chief at TopMyGrades which focuses on content marketing strategy for clients from the education industry in the U.S., Canada, and the U.K. Mary has conducted a series of webinars for AssignmentEssayHelp. She has extensive content editing experience and has worked with MSNBC, NewsCred & Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.

 

How to Boost Website Traffic Through Social Media

An important reason as to why you should make use of social media marketing is for increasing the traffic on your business website. This is something that is not theoretical, but if you are capable of using it correctly, you can be assured that social media is going to become the greatest source of traffic, which can help in establishing a blog or online business in a successful manner. When you are talking about more ways of obtaining traffic, you should always have real examples in front of you so that you understand which methods work in the best manner and which do not. According to some researches, the total number of social media users all over the world is 3.4 billion.

When you are running social media campaigns and your main intention is driving more traffic, it is your responsibility to know about all the steps, which are going to make the entire campaign more effective. Given below is a list of the tips that you should definitely follow.

Do not forget to add the URL of your website to the social media profiles

Ensure that you are including the URL to your business website on each and every social media profile that you have. It is true that this is going to sound extremely obvious but you need to know that in certain cases, this is completely ignored. When you add the link to your website, it helps in boosting the SEO and is also responsible for bringing in more traffic to the website.

Utilizing advertising on social media

There is no denying the fact that the total number of pages on social media along with the number of people using social media is increasing regularly. This is something that is extremely good because you are going to have a number of potential users, who will be interested in viewing all the postings. However, it is also becoming increasingly difficult to ensure that all the posts are seen by the followers. Active users of social media are responsible for following a number of pages and numerous people but unfortunately, the timeline is going to show only a certain number of posts.

It is difficult to gain organic visibility and with time, it is becoming more and more difficult. Facebook is responsible for changing its algorithm numerous times and the best way of showing that your followers are getting your message is by utilizing Facebook advertising. This is similar in the case of LinkedIn and Twitter as well. You have the option of using LinkedIn advertisements and promoted Tweets for connecting with the followers.

You need to ensure that the users can share the content easily

When the visitors are reading something that has been published on your website, which they love, they are going to share it with all their friends or even social media followers. Therefore, it is your responsibility to ensure that people do not have any problem in sharing your posts and you should have configured buttons for every social media platform embedded within your blog post or present on your website.

One common mistake, which most people are responsible for committing is adding the buttons but not tracking whether the content is being shared in a proper manner. When you are clicking to share a particular post, the title, description, as well as the image, needs to be formatted in a proper manner, because you need to understand that the users are not going to spend their time for fixing things before they are clicking on the share buttons.

Do not forget to use images with the posts

Videos, images, and various other visual things like illustrations and infographics are considered to be more shareable than the other kinds of content. This means that you have to ensure that you are posting images within the content and also when you are posting on the social media pages, you cannot forget to include these images there as well. All the networks are responsible for allowing you to add the images to the updates, and hence it is your responsibility to use it for your advantage.

Add links to the postings on social media

Apart from adding links to the bio section of every social media account that you have, it is also crucial that you add links to the postings on social media. An ideal posting is going to have a unique title, smart description, a relevant image, and also the link to the main source. This is what is going to help in making your content stand out from the rest of your competitors, thereby allowing you to stay one step ahead.

Posting regularly

Posting regularly definitely does not mean spamming the followers but regular updates are responsible for helping you to get more traffic and exposure. Given below are the recommended postings for every social media network.

  • Five postings for Pinterest.
  • Three postings for Twitter.
  • 2 postings for Facebook.
  • 2 postings for Instagram.
Ensure that you are not over promoting the company or the products

Whenever you are posting on the business pages, it is crucial that you do not keep talking about the services and products that your business is offering. Your followers are going to get bored. It is your responsibility to ensure that each and every post is not only interesting but extremely useful for all your users.

Using Social Media Hashtags

Hashtags are used for generating more exposure to the postings on social media. It’s crucial that you have proper knowledge about the ideal practice, which is associated with using hashtags and it is also your responsibility to use them in the best possible manner. The hashtag is the manner of adding metadata to the content that you are publishing on your social media site so that people who are looking for the kinds of services or products that your business is offering can find you easily. In short, hashtags are responsible for making your business discoverable.

Think of hashtags as social gatherings. You’ll have to research the trending hashtag before jumping in. Make things easier for yourself and choose the right hashtags from the get-go.

Start by searching for hashtags you think would be a good fit for your business.

You can also find hashtag ideas by researching your competitors on social media. In fact you can even find your competitors by searching popular hashtags in your niche! Another one of the benefits of social media hashtags for business owners is that you can read conversations your target audience is having.

This is otherwise known as social listening. Use this tactic to figure out their pain points. You can then create specific content, solutions or products to address their pain points/needs.

Creating your own branded hashtag with your business or product name can help you monitor your visibility on social media. But that’s not all that branded hashtags can do.

Conclusion

Marketing on social media can help in bringing traffic to the website in comparison to the other techniques of online marketing. Consider all the tips that have been mentioned above so that you can get the desired traffic on your business website.

Author Bio

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients at stormlikes by helping them buy real Instagram likes. He loves to travel, write and play baseball.

5 Great Examples of Marketing Localization

Guest Post By Elisa Labbott

Every company, which operates globally, should adapt its marketing strategy to the local markets through localization. It’s the only way to engage the target audience effectively and boost regional sales. Marketing localization is an approach to reach people from other cultural backgrounds in their native language while keeping the brand tone of voice consistent.

If you want to learn more about the localization process, let’s consider a few great examples. They will inspire you to design a brand new marketing strategy, which will take your business to the next level.

Website localization

Global competition is getting fierce, and it’s getting harder to enter new markets. Today, only those companies, which properly localize their multi-language websites, can achieve international success.

There are a few essential elements, which every international website should have:

  • Country and language options
  • Local currency and payments options
  • International shipping
  • Local customer service
  • Localized SEO

Let’s take a closer look at two brands, which perfectly localized their websites.

Swarovski

Swarovski company designed an outstanding multi-language website, which runs smoothly and generates high sales. This website has many advantages in comparison with not-localized sites developed by competitive brands.

Firstly, Swarovski’s website allows users to enjoy browsing through pages in their native languages. Secondly, it displays prices are in local currencies. These two factors strongly influence a customer’s buying decision process.

Swarovski watches

In addition, Swarovski’s SEO experts optimized product names and descriptions. They combined two names (one in English and another one in a foreign language) in a long name. This approach helped to improve local SEO ranking and increase the click-through rate.

Swarovski China
Renault

Renault’s website contains two types of content: translated articles from a core website, and localized news and announcements. This approach to content marketing helps the company to achieve two important goals: to engage the target audience and to maintain brand consistency.

renault

Moreover, Renault provides multi-channel customer support on a local level. The website encourages users to contact an agent, who speaks their native language. Users can start a live chat, make a call, or ask their questions via social media.

Renault

The rule of success in international business is simple: the more local support the company provides, the higher regional sales it gets. So make sure that you design your website in accordance with this rule.

Content localization on social media

Most international companies wrongly believe that marketing localization is all about designing a multi-language website. However, it’s much more than that. To take your brand closer to the buyers, you should also localize your social media content.

If your in-house content creator doesn’t speak foreign languages and can’t localize posts for Instagram and Facebook, don’t worry. You may visit PickWriters, a translation review website, and choose reliable localization service.

But first, let’s check three illustrative examples of how to localize social media content.

Pandora

Pandora has recently launched a new marketing campaign with a famous singer Shakira. This campaign calls women from all over the world to follow Shakira’s example and to become better versions of themselves.

At first sight, this brand message seems to be simple and understandable for everyone. But Pandora decided to localize it in order to make it more appealing to the local shoppers.

Here you can see two similar Instagram posts. The first one is taken from the international profile, the second – from the Colombian profile.

Pandora Shakira

 

The message of the international post is the following: “From a mother and philanthropist to a global artist, get inspired by @shakira and embrace every side of you.” A caption, which targets Colombian customers, sounds differently: “Get inspired with new Shakira’s look and enjoy new adventure this year.”

As you can see, Pandora decided not to use word-to-word translation to ensure that Spanish-speaking buyers will understand a caption. The point is that words like “philanthropist” and may be unfamiliar for Colombian women. So, marketers rewrote the caption using such simple and understandable words as “adventure” and “enjoy”.

Under Armour

Under Armour offers Facebook followers to utilize switch region feature to see new posts in their native language.

Under Armour Australia

For instance, Australian customers can browse Under Armour’s feed in English. Posts on this page are dedicated mostly to gym workouts and fitness.

Under Armour Australia

Screenshot source: Customers from Argentina can browse Under Armour’s profile in Spanish. Here they can find tons of content related to soccer.

The point is that soccer is much more popular than fitness among Argentinean. And for this very reason, Under Armour is forced to produce special content, which suits the preferences of the local target audience. If the company simply translated Australian posts from English to Spanish, it would not work.

Starbucks

If you want to see one more excellent example of content localization, take a look at Starbucks Instagram accounts. This famous coffee company proves that when you clearly understand who your local customers are what they actually want, you can design an outstanding marketing strategy.

It’s obvious that coffee lovers from different countries prefer different drinks, speak different languages, use different hashtags, and have different cultural backgrounds. So it’s just impossible to create content, which will work effectively across all regions.

For this reason, Starbucks created a separate Instagram profile for every country, in which it operates. If you compare Japanese and Canadian accounts, you will see that they look absolutely different.

 

Schermata 2019-06-11 alle 18.51.27

 

A color palette of Japanese account is pink-and-white, of Canadian – brown-and-grey. Photos from Japanese profile capture small details, while most Canadian photos depict only one element – a cup.

All these differences are not random. In fact, they accurately reflect the dissimilarity between Asian and North American customers in terms of their attitudes, values, shopping behavior, and lifestyles.

If you take a look at two following posts, you will see how Starbucks localize hashtags. Depending on the preferences of the target audience, the coffee company uses local-language or English-language hashtags. In Japan, all hashtags are in Japanese, while in France, hashtags are in English, not in French.

Schermata 2019-06-11 alle 18.51.38

In Conclusion

In today’s business world, content marketing localization is not an option, but an absolute necessity. If you want to build the global presences for your brand, you should analyze the preferences of local buyers in details. It will help you to adjust your strategy in the right way and achieve your business goals in the nearest future.