Top 4 Social Media Failures Big Brands Made In 2018

Now almost every brand is active on social media and a strong social media presence has become a core business value for all. Interactions and engagements with your audience bring lots of new opportunities for you to run a successful online business through social media. However, as you get famous in front of millions of social media users, you can also screw up in front of them if you fail to impress them.

There can be plenty of reasons that a brand fails to impress its audience through its products or services. It can be because of sharing something inappropriate or against any religion, caste, race, or a group of people.

2018 has been also the year in which some businesses reach to success-heights while plenty saw a great fail. Also, many top brands face huge embarrassments because of their poor strategies of social media posting. Some of the top-most embarrassments for notable brands that can also be called social media failures of 2018 include:

1.    Slap Rihanna -Snapchat

Everyone knows what happened between Rihanna and Chris Brown back in 2009. Rihanna badly suffered at the hands of the other. The incident became a hot topic in recently in March 2018 again when Snapchat did a social media blunder.

1Image Courtesy: Twitter

 In detail, Snap ran an ad for a game and that particular ad as highlighting two choices for its users with a title “Would You Rather” “Slap Rihanna” or “Punch Chris Brown”?

When a person tries to come up with some sort of assignment, he does proper planning and even sometimes also takes help of an assignment writing service. But, it appeared that Snapchat doesn’t do any preparation before posting such kind of ads.

The ad disturbed both Snapchat users and Rihanna too. She even wrote an Instagram story shaming Snapchat for this promotion of domestic violence. In the end, the platform removed the ad and publically apologized to both its users and Rihanna.

However, thousands of users had removed their Snapchat accounts and uninstalled its app on the request of Rihanna. The brand also lost up to £650m because of this blunder.

2.    Transformation – Dove

Dove has been known for good products and commercial. The brand also has a great reputation for its good influence on women as it gives a natural and realistic touch to its products. However, this brand also got stuck in hot debate in 2018.

Dove spot failed

Image Courtesy: All 4 Women

The brand had been doing well with its successful campaigns like “Evolution”, “Real Beauty Sketches” and others. They made women feel proud of their looks. However, just a single post on the official Facebook page of the brand sparked a controversy for her.

In that post, the brand showed a picture of a black woman transforming into a white woman after using Dove for some days. This created a racism controversy with the brand and the social media platforms distributed it across the world.

It went against also the brand’s message of Dove that says that all beauty is real. After lots of hatred and dislikes by women from all races, the brand removed its post and released the following statement:

“As we’ve seen with all the other ads, the apology doesn’t do much but the ad does teach us to always review your content through a critical lens. Make sure that it doesn’t offend or in this case, totally go against what your brand represents.”

3.    Snake People – New York Times

You must be thinking how come the name of New York Times can come in this discussion of social media failures. Though it comes one of the most reputable newspaper, a single article created huge troubles for this the New York Times.

Snake people New York Times

Image Courtesy: BBC

An article with the title “President Trump’s Exaggerated and Misleading Claims on Trade” by one of its editors sparked the controversy. In detail, the editor had a sort of extension in the browser he was using. The extension is called “Millennials to Snake People” that changes the word ‘Millennials’ in any discourse to ‘Snake People’.

The same was done in the article that wherever there was the word ‘Millennials’ in that article was automatically changed to “Snake People”.  This brought a great confusion for the readers of that article.

The irony was that despite being such a great news brand, there was no re-checking of the article before publishing. Moreover, the article with that error was published on the company’s social channels as well.

After a lot of criticism and drama, the authority rectified the mistake and the editor himself rendered any apology on Twitter with this message:

4.   Yanny/Laurel – US Air Force

You must remember that audio clip about Yanny and Laurel that sparked a lot of jokes back in May this year. In the midst of that craziness, U.S Air Force also tried to make its contribution to the party. However, it’s proved as mere a blunder by them.

Yanny and Lauren Twitter

Image Courtesy: Twitter

As a result of that clip, social media had divided into two group; Laurel’s and Yanny’s.  Numerous famous brands including Coca-Cola, Barnes and Noble, Warby Parker, and many others also used this trend in their promotional ads. It all went in humor until the US Air Force crossed the line with this tweet:

The tweet was widely criticized by social media stating that rendering jokes on this serious and sensitive issue of the Afghan War was not appropriate. Later, the department had to issue a public apology.

Over To You…

There isn’t any doubt that social media is the best platform to get in touch with a global audience. But, it demands a great responsibility to have a critical eye on every single thing before sharing it publically.

The more audience you have, the more cautious you need to remain because a small mistake can bring misfortunes for you. Whether you are a small or big brand no matter and how much confidence you have on your social media promoters, there should be a review of everything. Because, once the damage is done, no apology will be able to heal it!

Author Bio

Anna Marsh is an experienced social media manager and blogger. She blogs for the people of every age group and it is the reason why she has readers from every part of the world. She is also very helpful for students because she provides writing assistance to students. If you want to contact her then follow her on Facebook, Twitter, and Google+.

9 Uses Of Hashtags To Drive The Growth And Success Of Your Business

 

If you hadn’t slept through the class while ancient history was being taught, then you don’t need any introduction to the Neanderthals, Mayans or Aztecs. Wondering why I am bringing them up here? Let’s get to that.

Our predecessors paved the way for a new wave in communication with the use of symbols. Today, the same spirit has culminated into the meteoric rise of the humble #.

This symbol is single-handedly ruling the domain of social media and holds immense power to steer your business in the right direction. Let’s check out some amazing ways in which hashtags can boost the growth of your business.

  1. Create a hashtag strategy depending on the social platform

You must be familiar with the dynamics of the social platform you’re using. Depending on the platform, you can develop a foolproof strategy for hashtag marketing. According to several studies for essay writer, tweets that carry hashtags enjoy double the engagement than those without.

Yet, those that include more than one hashtags have seen a significant drop in the engagement. In contrast, posting on Instagram with multiple hashtags generally have a higher interaction than those with fewer hashtags.

  1. Create hashtags that are attractive and authentic

The phrase you choose as a hashtag should be simple. Also, it shouldn’t be ambiguous, so you will attract nothing but those relevant to your campaign. A short and simple hashtag provides an easy way to understand the content of what the post is trying to convey. Many marketers often make the mistake of selecting long hashtags, which only makes it harder for the audience to understand.

For example, #Cannotkeepcalmitstheholidayseason. This hashtag is anything but decipherable. A shorter version of the hashtag like #Holidaycheers can be used to capture the attention of the consumers.

  1. Determine the marketing strategy for hashtags

Ideally speaking, there are three types of marketing strategies for hashtags. Those include,

  • Trending hashtags
  • Brand and campaign specific
  • Content hashtags

Brand and campaign hashtags are particular types of phrases that people create for their own business. They are leveraged to market the products and services or to promote a specific brand that your business deals with. You should make a brand hashtag that is unique and consistent with your business.

Trending hashtags comprise of topics that have become popular. When you notice a trend connected with your business, you should engage in it by using the hashtag on a post. Using trending hashtags gets your message seen by a large number of audiences.

Content hashtags are the ones you use in the posts.

  1. Choose a handful of hashtags

It can get extremely irritating when you read a post with an abundance of hashtags. That’s why there’s a need for a clear hashtag strategy that matches the particular social platform. In Twitter, do not use more than one or two hashtags. On Instagram, you have free reins and can fit in at least 8 hashtags with ease.

A couple of powerful and pertinent hashtags are more than enough to reach out to your target population. It doesn’t weigh down your post and helps you to garner new followers.

  1. Timing is everything

It will be pointless to include an outdated hashtag or one that describes an event that has already taken place. You must think about the appropriate time to use specific hashtags, mostly based on the current trends. For instance, you can’t use the hashtag #Stpatricksday when it’s time for Thanksgiving, because that would make no sense.

You would find that the most effective hashtag campaigns are carried out after a month of planning.

  1. Focus on the current issues

If you understand what your consumers are upbeat about, it’s a piece of cake for you to come up with an appropriate hashtag for your business. This is specifically crucial for businesses eyeing an opportunity to execute a new business idea or looking for ways to market a new product.

In fact, bloggers can also pay attention to the heated issues and address those issues using the relevant hashtag.

  1. Leverage Twitter Chats

Twitter chats are a good way of using your hashtags to spark conversations between consumers. This can eventually lead the consumers to be curious about your brand. For instance, if you’re in the Edtech industry, you could initiate a chat on the educational reforms using the hashtag #assignmenthelp.

You can either opt for generic hashtags for Twitter chats, or you can even include your brand in the chat’s hashtag. These initiatives assist in initiating a meaningful conversation with your followers.

To get reactions to your discussion, put forward pertinent questions about your chosen topic and let your followers know the time when you will conduct the chat.

  1. Promote giveaways and contests

Giveaways and contests enhance consumer engagement like nothing else. Such techniques are foolproof because the charm of discounts and freebies are inescapable.

While initiating a giveaway, it’s better to carry out several smaller ones than conducting a massive one. It will definitely assist you to create momentum on social media. Contests also lead to a bunch of user-generated content proofread my essay with your hashtags in it. You can use the same to suit your business’s advantage.

For example, some years ago Lay’s carried out a campaign #DoUsAFlavor asking the consumers to suggest a distinctive flavour. This initiative taken by the company spread like wildfire, owing to all the user-generated content using the hashtag given above.

You can also come up with separate hashtags to promote different offers, competitions, and giveaways to drive new customers your way, while spreading awareness about your business.

  1. Monitor the reach of your hashtag campaigns

As you device concrete strategies for your hashtag campaigns, how you measure your outcomes will determine the success of your marketing efforts. To decipher the impact of your hashtag campaigns on your followers and current business pages on social media, you need to consider the following aspects.

  • Mentions:You need to keep an eye on the number of mentions that each of your posts is receiving. This is a parameter to judge whether your audience finds the hashtags to be appealing enough.
  • Views: Check your views before and after launching a hashtag campaign to determine if you achieved your goal of reaching out to more people. Also, compare paid vs organic views for posts with hashtags. Organic views will show if your brand is making a splash among the consumers.
  • Followers:Ideally, there should be a visible surge in the number of your follower after a successful hashtag campaign. If the numbers don’t increase, you need to review your strategy.

#Endnote

Evidently, hashtags can help you boost your business in several different ways. Now, take a cue and use this powerhouse of a symbol to propel your business into the direction of assured growth and prosperity.

Author Bio: Kefaya Hassan is a school teacher by profession, but she is also part time essay writing at Allessaywriter.com. Kefaya has a PhD in Sociology and loves to spend time with her pet.

The influence of social media on the structure of an organization

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Organizational structure has a close association with an organization’s success and development. An organization can be structured in multiple ways, depending on market conditions, organizational goals, business strategies, management, etc. Irrespective of the type, the structure of an organization will determine the modes in which it performs and operates. With the widespread integration of social media, the organizational structure has also undergone a major shift. This post discusses the impact of social media on the organizational structure of businesses around the world.

Organizational structure relies heavily on a company’s vision and long-term objectives and is much more likely to be considered “set” once it’s created. If changes do take place, they are likely to be the result of a new mission, a rebrand or another major shift within an enterprise. A solid organizational structure is essential to run a successful business. Implementing channels of social media will enable companies to target a larger base of customers. Developing Social Media strategies will cater to the right demographics and increase the revenue of companies. Below are the ways in which Social Media has left an undeniable impact on the organizational structure of business houses.

1.Defining the Organizational Mission with Social Media

The mission lies at the basis of an enterprise’s organizational structure. It’s the reason a company does what it does. An effective organizational structure will also be aligned with a company’s mission, and it will endeavour to meet the requirements of different stakeholders.

Even if an owner of the enterprise states that the mission of their company is to make money, there has to be more to it. Take for an example, Apple had a well-defined mission to “put a dent in the universe.” So, Apple created its organizational structure around Steve Jobs, a strong leader, who did exactly what the mission called for.

Companies are categorized according to their consumers’ needs, the legal and political scenario of the country, and the economic and technological aspects. When social media came into the picture, organizations often explored it as a means to connect with the consumers and market their products. Business organizations did not expect the humongous effect that it would have on their internal structure. The following are some valuable insights on present-day organizational structure.

2. Social media as a potent medium for business operations

Studies might indicate that successful organizations are in a perpetual state of flux owing to their environment. However, many organizations are looking at social media technologies as a way to market their product and gather knowledge about their competitors.

Social media can no longer be treated separately from a company’s culture and structure. Since social media technologies started in 2000, as nothing more than a means to connect with family and friends, organizations were not actively utilizing it to suit the needs. It wasn’t until the launch of Twitter in 2006 that companies started to consider using social media technologies to engage their consumers.

Today, social media technologies have dramatically lowered the expense of content distribution, creation, and discovery methods. It has become incredibly easy for individuals and organizations to create and maintain their online presence without incurring unnecessary expenses.

3. Social media and the shift in the marketing dynamics of the organizational structure

Global marketing has witnessed a major change in the recent years. One of the primary factors in this respect is the continuous boom of social media, which already has a far-reaching impact on people’s lives.

In this age of social media, ordinary people can speak their mind and voice their opinions in front of others. People can effectively interact with each other, without distinguishing between their occupation, economic status, or social class. They can also send their feedback or raise a grievance regarding a product.

All in all, the high level of openness, connectedness, sociability and popularity of social media has been a major contributing factor in terms of communication. This way, the views about a company or its product can be circulated over the internet.

It implies that an organization can easily suffer a crisis if they fail to follow what their customers are posting about their products and services. Whether negative or positive, the organization must react quickly. Otherwise, it will miss out a great scope to promote its products and services.

Every organization should be equipped with social media strategies and shouldn’t stay away from making the most of it. And to react swiftly, an organization should prepare and implement a corresponding structure and match it with a reasonable mechanism”, states Kyle Cunningham, an online expert on marketing assignment help from MyAssignmenthelp.com. For instance, a company can create a special social media workgroup comprising of representatives from every department within the enterprise. This group will be directly supervised by the chief decision-makers of the organization.

4. Social media- a new dawn in the field of organizational structure

With a proper framework in place, every organization will take on their social media campaign in its own style. The element of transparency will help to move the team in the same direction when each member realizes the campaign’s objectives and vision and works towards their individual KPIs.

While the necessity of direction in the process of marketing is undeniable, constant training and sharing are pivotal to the sustainability of the organization’s social media team. A well thought out strategy indicates that the team has to present a list of Standard Operating Procedures that’s updated periodically to improve their methods of marketing. As the growth of social media sees a surge, the team will have new additions, and the SOP will become a concrete and efficient training tool.

5. Keeping up the transparency with social media

Transparency is one of the primary aspects to consider while utilizing the channels of social media. Companies can no longer decide what details to share or not to share with the public. In most cases, the details have already made its way through the employees, the suppliers or the customers who are actively engaged with each other via Facebook, Twitter, Instagram, etc.

The perks of going viral and the speed at which information circulates through social media are the reasons why organizations cannot be “two-faced”. Failures and successes are decided within the brand’s community and the result is broadcasted virally within days if not hours. The good news is that companies are forced to address their issues with a plan of correction, or else they will risk losing their customers.

6. The rise of the hashtag marketing

Social media is a crucial aspect of web marketing for businesses. And hashtags are a powerful weapon of your social media strategy which allows you to share information with your target consumers even before they may search for it. In fact, organizations can get its employees to publish blogs they’ve written and share it on LinkedIn, or Twitter. They also can use hashtags depending what aligns with the topic and what’s trending within the specific industry or niche of the organization.

The amazing thing about using hashtags is that it can get articles in front of individuals you’re not connected on social media. This enables you (and your company) to have a positive exposure in front of the individuals you would not have otherwise reached. At a time when audience visibility, reach and engagements can make or break the business prospects of a company, hashtag marketing holds immense control to make the odds in your business’ favor.

Parting notes

The rapid advancement in the field of technology is compelling companies to restructure their business processes. As social commerce is the new platform for carrying out business operations, leadership and management need to warm up to this change to succeed. With time, business organizations should develop new policies, which can be included to train the employees regarding the best social media practices.

Author Bio

Gracie Anderson is a marketing professional working for a reputed e-commerce firm in Australia. She has received her MBA degree from the University of Melbourne. She has also been part of Essaygator.com as an Assignment expert.

5 Ways to Nail Copywriting with Hashtags

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Hashtags are everywhere nowadays. It doesn’t matter which social media platform you use for your daily activity; you will see hashtags everywhere. When you want to find more about a specific topic, which is one of the first search methods you use? Hashtags, of course. When you are a marketer, you know very well that you cannot ignore hashtags. You know very well that implementing them strategically, you will increase your brand’s visibility on the market and reach to target audience easier and faster.

Hashtags became popular on Twitter first. Since then, they became widely used on Facebook, Instagram and almost any social media platform where you can advertise your business. Researching on the most popular and relevant hashtags has become a business on its own. Content agencies like Top Australia Writers or Canada Writers have dedicated content writers who search for the right hashtags for the content their colleagues create. Here 5 tips to Nail Copywriting with Hashtags.

  1. Use brand hashtags

“You can advertise your business by creating a hashtag with the brand’s name. You can either use your company’s name or tagline specific to your business. You can create a unique brand hashtag that talks about your business. How do you do it? Everything starts with a research. Think of some hashtags and then look for them online. If your brand’s name is very common, it would be better to use a different, unique one”, explains James Daily, editor at Brainshed.

In addition, if you want your brand’s hashtag to have success, you should make it short and easy to remember. If your customers remember it quickly and use it correctly, then you don’t have to worry about the success of your brand hashtag. When people search for something, they tend to use two or three words which they can easily spell. Moreover, if you see brands using long hashtags, this doesn’t necessarily mean that they are also successful.

  1. Use campaign hashtags

When you create your campaign, you think first of a suggestive name for it. Just like in the case of hashtags, your campaign’s name should be short, concise, and easy to remember. Amanda Sparks from Top Down Writer mentions that “People are in a hurry nowadays and they need short words to catch their attention. Once you have decided which is going to be your campaign’s name, then you can use it also in your hashtag strategy. Hashtags are an efficient method to promote your campaign and attract more customers”.

You can take things even further and you can ask your customers to use specific hashtags if they want to benefit from your campaign. This is an amazing marketing tool which will boost your brand’s visibility.

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  1. Use the right number of hashtags

“There is no written rule mentioning which is the perfect number of hashtags. You can have success even if you use one or two hashtags and you can have huge success if you use eight or ten. It all depends on the type of social media channel you will use”, says Natalie Andersen, CEO of Get Good Grade.

For instance, if you choose to promote your business on Twitter, your audience won’t be impressed if you use more than two hashtags. On the other hand, if you choose Instagram, then you can go wild. Eight or ten hashtags are perfectly normal for Instagram. In either way, hashtags help you attract your customers’ attention on your brand.

  1. Research your audience

When you decide to strengthen your brand’s position on the market, you need to know what your potential customers are waiting from your side. This is how you will be able to create your products and services in such a way to meet your clients’ expectations.

Once you have determined where your customers come from and what are their main interests, you can start building your hashtags. You need to know what your target audience is talking about. Therefore, you can easily create the perfect hashtags for your brand. “What is more, you can also use hashtags with the names of specific locations. Thus, you will attract more customers coming from various areas which might be interested in your products and services,” adds Emilia Mansell, a social media manager at Best Writers Canada.

  1. Make sure the timing is correct

A hashtag becomes useless if it talks about a past event or is outdated. Therefore, you must know when is the perfect time to use a specific hashtag. You should always be updated on the current trends and use them for your hashtag inspiration.

What is more, you must be a visionary and use specific hashtags which talk about events that might happen in the future. Furthermore, if you had success with one hashtag today, this doesn’t mean that your work is done. You should be constantly searching for new hashtags and ideas to promote your business.

In Conclusion

Depending on what is the message you want to communicate, hashtags can bring you a lot of benefits. A catchy and positive hashtag has a great impact on your campaign. A well-researched hashtag can quickly become popular and attract your customers like never before. Therefore, start doing your research and do several tests before you decide your hashtags strategy.

Authors Bio:

Christopher Mercer is a freelance content writer and marketing enthusiast. Feel free to reach out to Chris via LinkedIn Natalie Andersen, chief content writer, and enthusiastic blogger. She believes that everyone’s life has to be the result of the choices they make but a helping hand is always welcomed. You can follow Natalie on Twitter @getgoodgradecom or connect with her on LinkedIn.

 

5 Tips for Adding Localization Using Hashtags

Outside the content strategy, hashtags are the next best strategy to make your message visible and let people know about your business. Moreover, whether you have a new business to develop or you just want to strengthen your position on the market, you need localization to reach your target audience. Thanks to localization you are able to identify the unique local elements and thus bond with your customers and make them loyal to your brand.

We live in a globalized world. However, this doesn’t mean that what works in one country should work everywhere. On the contrary, people are attracted by local things and they always look for the uniqueness from their neighborhood or city. Therefore, it is very important to focus on your localization strategy. On the other hand, hashtags are a very effective tool which help you increase your business visibility at a local level. This article is going to show you which are the best 5 tips to help you localize your business using hashtags.

5 Tips for Adding Localization Using Hashtags

Whenever you approach a new market, you need put a lot of energy and efforts into your marketing strategy. Research is the first step you need to follow. This is how you will understand what this new market needs and what are the local elements which make them react. Therefore, if you wonder how you can localize your business using hashtags, then read the article below and start implementing these techniques.

  1. Hire local SEO specialists

Local marketing specialists are the best professionals you can count on when it comes to localization. During the recruitment process, you can test various attributes and check whether they are able to use hashtags professionally or not. However, there is one attribute which should be mandatory. You need to hire local marketing strategists if you want to have success on an unknown market. The Word Point is a translation agency which collaborates with professionals all around the world. Thus, you can use this example as a good source of collaborators for your localization strategy.

Moreover, you need context in your localization strategy. Your local SEO specialists can help you create a comprehensive list of the most popular hashtags using local words and thus help you create context for your content. For instance, there are many specific words that only some communities use. Therefore, you can use hashtags using those words. This is how you will not only promote your business, but you will also localize it.

  1. Be flexible

Localization brings a lot of challenges. Practically, when you want to localize your products, you will need to keep your main message and voice, adapting to the local reality. This is a frequent mistake many companies make as they forget to adapt to the local market. Furthermore, hashtags play also a very important role as they will challenge your flexibility. Most probably, when you created your marketing strategy, you selected a number of keywords which you know will drive your business to success. However, during localization, you might need to be flexible and start all over again with the keywords identification as the new market might react to totally different hashtags.

  1. Personalize

Each target audience has its own interests and focus. Therefore, if you want to grow your number of clients and succeed in a new market, you may need to re-think your strategy and personalize your messages a bit. Hashtag is the best tool you can use to make your target audience feel like your message is directly addressed to them. Moreover, localization is more than just translation. It is not enough to just translate your messages and keywords in the target language and expect that you will attract your clients. It doesn’t matter if you run an international brand or a local business. You will still need to attract more clients and make them feel important.

  1. Listen to what the local community has to say

Who knows better what are the trends of the market if not the local community? You may have the best marketing professionals. However, they cannot know everything if they don’t do a deep research in the local community. Therefore, before you decide to go one way or another, you need to convince your team to do a deep market analysis. Local input is extremely valuable, and you should collect it before starting your localization process.

In addition, even though you might consider that you found the best localization strategy, you still cannot be 100% sure. Therefore, to make sure that you will succeed with your strategy, you will need to test it. Based on the market response you will know if you are going into the right direction or not. Furthermore, based on the local community feedback, you will be able to identify the best hashtags to complete your localization process.

  1. Emphasize your human side

When you are a business owner, you think of numbers a lot. However, your target audience is made of humans who are not interested in your numbers, but on the connection they manage to create with your brand. People will react excellent if they feel that behind your products there is also a team made of people who resonate to their thoughts and ideas. And what better way to show your clients your human side than with hashtags and an effective localization strategy?

In addition, hashtags help you be specific. They will help you specifically describe your posts and thus help your clients relate to the ideas and feelings you want to transmit. It is not enough anymore to just post a piece of content or picture and let people imagine what you want to tell them. Now, you can use hashtags to tell your customers what you are talking about and thus connect with other related posts on the internet.

Hashtags are definitely not about you. Even though it is important to describe your posts, you need to think what your customers expect from you. In addition, localization is an energy-consuming exercise where you will need to adapt your strategy and messages. As long as you understand the local culture and trends, you will be able to create a successful localization strategy.

Author Bio:

Erica Sunarjo graduated from South Texas College majoring in Marketing and Creative Writing. She used her knowledge to make a difference in the realm of business copywriting and invested heavily in traveling and language learning. At present, Erica is fluent in French and Spanish, studying Chinese and working her way to being a multilingual copywriter. She keeps track of the latest trends in IT and technologies, blogs about efficient strategies in education and business coaching, holds educational webinars.

 

 

 

 

10 Top Tips for Producing Creative Content on Your Social Networks

Social media is just that – it’s social. And while “social” means informal, entertaining, and even inspirational text, today’s content consumer is just not that much “into” reading stuff. He prefers relevant content that employs lots of visuals and other audio-visual media – seeing rather than reading. And, content marketers know this.

There are more than 1.5 billion pieces of content “out there,” and producing pieces that capture an audience is a huge challenge.  Further, because billions of people access social media every day, creating content for those platforms has become a major part of any content marketing strategy. Add to this the fact that humans process visual content 60,000 times faster than text, and it becomes obvious what today’s content must include.

It’s not that content should not include any text. It’s that text must be reinforced and replaced by visuals when possible, in order to engage your audience. Given this new “demand” from content consumers, here are 10 tips for creating social media content.

  1. Consider an AMA Session

‘Ask me Anything” (AMA) is a newer and increasingly popular live video strategy that allows marketers/business owners to engage with their audiences in real time and present themselves as real people, willing to directly connect with their audiences. Obviously, this cannot be pre-planned, but that is part of the beauty of it- people see company representatives as real people.

If you decide to use this strategy, be certain that you publicize it all over the place.

  • Invite current and potential customers and send reminders several hours before showtime. This should be done both on the social media platform as well as through email.
  • Contact influencers in your niche, along with any brand ambassadors you have accumulated
  • Encourage those who cannot attend to send questions in advance

Prepare an opening script that speaks to the value of your product or service, and then let your participants ask away. Prepare for pauses in questions too. Again, speak to the value you offer, not to “selling.”

  1. Give Sneak Peeks

If you have a new product or service soon to be offered, create some intrigue and interest by providing a partial look via photos or videos. While you encourage your audience to stay tuned, also offer early access or discounts if they order now or like and share your content with their tribes.

This is also a great way to encourage people to subscribe to your email outreach. They can receive updates and roll-out information in advance. Psychologically, this is a great tactic, as humans like the idea of having info upfront before the general public gets it.

  1. Share Reviews

There are two ways to engage your audience through reviews.

First, you can solicit photos and videos from satisfied customers and post them on social media. Many companies already do this, and they are able to stimulate conversation/discussion by doing so. (check out ModCloth clothier).

Second, you can become a reviewer yourself, providing photos and videos of complementary products/services and making recommendations.  You can become a thought leader in related niches and broaden your audience by doing so. It’s okay to have opinions – that’s what thought leaders do.

  1. Engage with Contests, Quizzes, and Giveaways

Before you craft any of the above, decide on your goal. What do you want your audience to do when they participate in these interactive activities? Do you want them to share it? Do you want them to subscribe to your newsletter? Do you want them to take advantage of a special offer or discount?

Determine the prize(s) and make it worthwhile. You want it to be appealing enough for them to participate and to do what you want them to do.

You may have some difficulty crafting those quizzes, surveys, etc. Think about using a professional writing service, like BuyProfEssays.com, a company that has a great creative copywriting department with a successful history in such products.

Use great hashtags to promote your content, especially if you are on Instagram. People do search by hashtags, and you would be surprised how many social media users search for surveys, contests, etc. on that platform. Just be certain to create an association between that offer and your brand.

  1. Profile a Team Member of Influencer

One of the keys to social media is personal connections and relationships. These are established when audience members get to know others on a personal level. You can do this by featuring yourself, your team members, some customers, or even influencers in your niche. Consider some of the following:

  • Have a regularly scheduled post in which you feature a member of your team. Create a video of them at work and at play.
  • Feature yourself, not just as a business owner but as a person as well. Do you have outside hobbies, a pet, kids, or something unique in your life? It’s important for consumers to be able to relate to you as a “regular” person, just like them.
  • Have a video Q & A session with an influencer in your niche. Promote it and post it more than once on your channels.
  • B2B companies can do this by featuring a customer/client each month. You flatter them by doing this, and they will probably be motivated to share the “publicity” with their business networks.
  1. Pass the Mic to a Brand Ambassador

Most websites that sell products or services have testimonials on their websites. But consumers re savvy enough to know that many of these are fabricated.

Instead of just posting a photo with a comment, identify your most satisfied customers and ask if they will do a video chat with you that you can then post on social media. Most will be happy to do this. Prepare your script with questions, but do not prepare their responses. You want them to be natural.

Customers can also provide tips and tricks related to your products or services. WD-40 does this a lot. Their customers have come up with all sorts of unique and creative uses for this lubricant product, and the company features their contributions on its site but also on all of its social media channels. This keeps its target audience coming back for more.

  1. Get a Cause

Millennials and Gen Z’ers have abiding concerns about the environment, about societal issues, and about companies that serve more than their profits. They want to patronize businesses that care too. And they see right through disingenuous attempts to be socially responsible. You want anything you present about social responsibility to be authentic, and you want to present it in compelling ways, even in the text you produce. If you struggle with crafting that text, consider using a professional writing service – EssaysDeluxe.com is a good one – to craft the text that can accompany the visuals you intend to present to your audience. whether you need compelling headlines, captions, or short snippets of text, get a creative t do it for you.

You can demonstrate your commitment in a genuine way by posting photos and videos of your business engaged in charitable causes; you can demonstrate that commitment by providing data on your contribution to sustainability; you can demonstrate that commitment by asking them to participate with you in promoting a cause.

  1. Re-constitute Old Content

You may have a lot of old content on your blog or on previous social media posts – content that was primarily textual. If that content presents value to consumers, then it’s time to re-constitute and make that information visual. Can you craft an infographic? Can you use it in a podcast or webinar? Can you break it up into a series of memes or Gifs?

  1. Get Local

If you are a business with a local brick and mortar presence, then you have a lot of opportunities to appeal to your local audience. here’s how:

  • Share live video from local events n which you have participated
  • Share photos and/or videos or participation in local charitable events
  • Feature other local businesses on your social media channels.
  • Use local references and keywords in your content. Consumers often search for local businesses by keywords and the name of a town/city. And when they find you, be sure that you have plenty of visual content to share on your social media accounts. Point them to those accounts on your website.
  1. Get a Theme

One of the most compelling reasons for consumers to return to your social media platforms is that they know they are going to get something new – either humorous, inspirational, or educational. Nathan Chan of Foundr Magazine began his social media outreach with Instagram, posting inspirational quotes imposed on amazing photos, several times a day. He grew his following to 10,000 in just a few months. You can do the same:

  • Create something “day-brightening” – a joke of the day; a meme Monday; a quote/thought that provides some inspiration
  • Make the content short and snackable -a visual that can be absorbed in just several seconds. They’ll “tune in” when the know you have something great to share with them.

The Wrap Up

Attention spans are very short – some say shorter than that of a goldfish. And because they have such short attention spans (and because they are busy and in a hurry), you have to capture attention immediately, within a few seconds. To do that you have to have amazing visual content on your social media channels. Using these 10 tips should help you do just that.

Author’s bio:

Linda is a professional writer and she loves to help students. She has spent the majority of her career in the writing industry, gaining experiences in areas such as editing and writing. Currently, Linda is a blogger at Studyton.com and Head of CD at WOWGrade.com. Linda also enjoys reading books and traveling.

 

Hashtag Marketing in Social Media: The History and All Its Secrets

Whenever you click on a hashtag on Facebook, Instagram or any other social network, it’s like you enter a new world. In recent years, we can’t imagine social media without hashtags. Every post gets its identity and place in the social media world through its accompanying hashtags.

But how did the movement start? Why do we use hashtags and not something else? In this piece, we intend to explore these questions and the history of this strange and unique trend. Let’s take a look at where it all started and what do hashtags mean to us.

What is Hashtag anyway?

Out of all the explanations available, the best one is that it’s a metadata tag. Metadata tags are used to dynamically and swiftly tag messages and any other type of content on social media.

What makes the hashtag unique is that it’s a user-generated for of taxonomy, something that we have never seen before. Nowadays, it’s essential to a successful marketing campaign, perhaps even more than the content itself.

“If you’re a brand manager that blogs, even the best possible content isn’t enough without hashtags,” tell us Sarah Chaplain, marketing executive at an Australian company. “Tagging lets people know where does a certain post stand and how can they define it. You can use the service of the cheapest essay writing service and still go viral with good hashtags. Content is no longer the only king.”

Where did it all start and how did it develop?

Before being used as a categorizing and marketing tool, the hashtag was simply known as “the pound sign.” Its most prominent use was by kids when playing tic-tac-toe.

  • 1988 – on Internet Relay Chat (IRC), hashtags were chosen as a random symbol for categorizing. Users could categorize any message, image or video into groups and view them later. This trend led to the first form of online search.
  • 2007 – the hashtag was technically known by people around the world, but it didn’t enter widespread use until Chris Messina introduced it.
  • 2009 – Twitter officially adopted the hashtag into code. This resulted in hashtag-appended items being hyperlinked at all times.
  • 2010 – The very next year, Twitter began highlighting hashtags and using the terms “trending” and “trending” topics.

As we see, in just three years, the hashtag made the journey from just a content tag to a major means of highlighting news and information. The categorizing property of the hashtag soon saw it “creep” into the world of marketing. But how can you grow your brand using hashtags? Let’s take a look at some of the secrets about the hashtag marketing on social media.

Use hashtags to gather information about the competition

Most marketers only view hashtags as just a means of promoting their content. While this is one of its more prominent uses, it comes after scouting out the market.

Before you launch a campaign on social media, click on the hashtag to see the most popular tagged posts. What sets them apart? Why are they so popular?

Instagram has recently introduced a feature that separates the most popular and the most recent tagged posts. This innovation gives you the opportunity to plan your campaigns by looking up to more successful brands in your field.

Make events more social

If you’re organizing an event related to your brand, hashtags are a great way to increase interaction between people. This is a secret that many brands and marketers fail to utilize.

Having an event-dedicated hashtag lets attendees promote the event and your brand at the same time. They can discuss the ongoing matters and involve their friends and followers as well.

Increasing activity at an event results in better engagement, which allows people to become active participants in your brand. Influencers can also use hashtags at your events to drive activity and further increase overall participation.

Companies such as BMW, Apple, and Samsung frequently use hashtags as an integral part of their events.

Summarize all your ideas and thoughts into hashtags

When posting a paragraph or two on Facebook or as an Instagram description, you are sending a message.

By transmitting your idea, you are counting on your followers to spread that message further. However, there is a problem when it comes to the length of the content. That’s where hashtags come to the rescue.

To make your posts more shareable, summarize the main idea or two into hashtags. An ideal solution would be to create your slogan and hashtag it.

Soon, as people start to take notice and share it, your posts will be embedded in a new form of brand identity. Also, as people click on the hashtag, they will be able to access your older content and get to know your brand

Keep it below 10 characters

Hashtag marketing does revolve around sending a message to your audience, but ask yourself – how effective your message is? If it can’t be shortened to 10 characters, it won’t be memorable or unique.

Have a hashtag that’s too short or basic, and nobody will click on your posts or engage with you. A hashtag that’s too obscure, and you’ll find yourself marketing your brand ineffectively.

Ten characters should be the absolute maximum for your hashtag. However, if you think of a tag that’s engaging, memorable and creative, don’t hesitate to push it to 12 or 13 characters.

Ideally, your hashtags should be in Latin script, without any umlaut characters. Your other hashtags might be longer or shorter, but the one you base your campaign around should be short, effective and memorable.

Final thoughts

Using hashtags went from mere categorizing to allowing audiences to engage brands and marketers. There are so many ways to use hashtags, but the most important is to observe the competition and engage with your audience. Don’t worry if you can’t think of a good hashtag right away. Take your time and make sure the one you end up using is effective. A hashtag is a reflection of your ideas and messages to the public.

Author Bio:

Samantha R. Gilbert has been working as a journalist at an online-publishing agency in New York, USA for 2 years. She is also professional writing expert in such topics as blogging, modern art and education. Meet Samantha on Google+.

Tips on Choosing Trendy Hashtags for Instagram

Recent statistics show that Instagram has one billion of monthly active users. To communicate effectively with that amount of users and execute Instagram marketing campaigns successfully, it’s essential to learn the language of Instagram – hashtags.

main image

A hashtag is a hash symbol (#) with a keyword or a phrase, for example, #business #fashion #sunday. Its primary purpose is to categorize content and make it more discoverable. When a person taps on a hashtag or looks for it, there will be a page with all the posts containing that hashtag.

Besides, using the right hashtags will help you gain new followers and get more exposure on Instagram. But first, let’s learn some Instagram language basics.

#Types of Instagram Hashtags

There are different types of Instagram hashtags, and it’s important to choose one according to the aim of your post.

1. Branded hashtags

As the name suggests, a branded hashtag is a hashtag that reflects your business. It can usually be your business name, slogan or a name of your product, service or campaign. On the other hand, it can be all about your brand identity and company culture, without mentioning its name explicitly.

It’s recommended to use branded hashtags when you organize some contest or campaign, like a product launch because it will help you increase engagement and organize all the posts with that tag. Also, branded hashtags are convenient when you want to promote your company and show your company values, culture and achievements.

The role of branded hashtags is to make you closer to your audience. When your followers use your brand hashtags in their posts, the higher are the chances that you’ll get discovered and have more visibility. Consider it as a word of mouth recommendation.

2. Community hashtags

 Community hashtags are the type of hashtags that connect people with common interests around a particular subject. A difference from branded hashtags, community hashtags are less company oriented, and they can be broader.

For example, Herschel Supply’s created a #welltravelled hashtag to bring together like-minded people around their passion about travel and travel photography.

Community hashtags represent a great way to improve the visibility of your posts, connect with others, gain new followers, and grow your online community.

3. Campaign hashtags

 As branded hashtags, community tags also refer to a specific campaign, but the difference is that they aren’t supposed to last as branded hashtags.

The reason why campaign hashtags expire so quickly is that they are related to a particular campaign that has a specific duration, such as a couple of days or one season. When the promotion is on, this type of hashtag is actively used, and once it is over, a campaign hashtag is no longer used.

 #5 Instagram Commandments for Stellar Hashtags in 2018

Once you’re familiar with the types of hashtags, it’s time to learn how to craft the best ones by following Instagram holy commandments.

  1. Use only relevant hashtags

Keep your hashtags relevant to the post and avoid hashtag stuffing because it will probably annoy your followers. As a result, they can mark your post as “Don’t Show for this Hashtag.”

So, make sure you use appropriate hashtags that your audience is looking for. It’s the only way to increase engagement in the long term.

  1. Be careful with the number of hashtags

Again, you should avoid spamming and use the appropriate amount of hashtags. In other words, try to stay relevant and use as many as hashtags you need to describe your post. Nothing more, nothing less.

It’s possible to add up to 30 hashtags to a post, but according to TrackMaven research, posts with 11 hashtags have the most engagement. However, test this and find your formula for success.

  1. Keep them short and easy to remember

It’s important to keep your hashtags short and sweet. Therefore, forget about a never-ending line of words and give them more natural sense.

For instance, it’s better to use #USAAirplaneLovers, instead of #AmericanMilitaryAirplaneEnthusiasts.

  1. Make sure your hashtag has the right meaning

Sometimes when you combine a couple of words, it can spell out something that wasn’t your intention, and you don’t want to be remembered by a failed or raunchy campaign.

So, maybe it would be good to consult with professionals, such as AussieWritings Service to make sure your hashtags are both creative and accurate.

  1. Include emoji hashtags

It’s possible to include emoji in your hashtags, besides letters and numbers. These eye-catching visuals will help your content stand out from the crowd and keep it short as well.

image 1

#How to find the right trendy hashtags for your business

If you want to get excellent results from your efforts on Instagram, it’s crucial to find the trendy hashtags for your business account. Just follow these practical tips:

  • Avoid using popular hashtags, like #happy, #travel, or #likeforlike because it won’t help you find targeted and engaged followers. Better focus on more specific hashtags, for example, relative travel location or hotel’s brand hashtag.
  • Choose hashtags that describe your business and your target audience. For instance, a vegan restaurant can use #veganfood #plantbasedfood to describe its products and #vegan #vegangirl to describe its market.
  • Find inspiration from your audience or influencers in your niche and see which hashtags they use, but they have to match to your content.
  • Check out what hashtags your competitors are using, and maybe you’ll find some new ones to add to your list.
  • Use the Instagram search function to discover related hashtags. Just type your hashtag in the app’s search bar and select some of the tags listed below.
  • Play with follow hashtag option and check other suggested tags that you can include to your list.
  • Use Later’s hashtag suggestion feature to quickly and easily find the right hashtags for your account.

Once you apply these tips and create appropriate hashtags, you’ll see for yourselves that they work. You’ll be able to fluently speak the language of Instagram and deliver your message which will result in achieving your business goals.

Plus, hashtags represent a great way to connect with customers, find content created about you by your followers, and build long-term relationships with customers and partners.

Author bio:

Lilian Chifley is an IT specialist, teacher, and blogger from Sydney. She loves to talk about artificial intelligence and modern education. You can find Lilian on Facebook and Twitter.

 

 

 

 

 

 

Monitoring Content Promotion and Progress on Social Media: 5 Industry Tips

 

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 “Content builds relationships. Relationships are built on trust. Trust drives revenue.” –  Andrew Davis

The quote highlights how things work in content marketing. You got to build relationships and monitor your clients based on their behaviorism closely. Merely creating a brilliant content isn’t really the kind of brilliance one should look for. Rather, content marketers should consider keeping track of the content produced and monitor its performance among the target audience closely.

That’s what would help an individual determine the level of success or failure for a particular content circulated and promoted across the market. And when it comes to social media, you have no choice but to keep track of each and every data, progress report and content popularity across the virtual world.

Moreover, with an estimated count of 2.77 billion social media network users across the world to hit a new high in the year 2019, you shouldn’t doubt the power and popularity of this medium, as far as the context of content promotion is concerned. Now, in order to make things work perfectly on social media and track content performance seamlessly, you need to produce original content with no trace of duplicity in any form. Even though there are plagiarism checker available these days to validate original content, there’s more to it.

A few good strategies and metrics that can actually help you game things up with precision. Wondering what could possibly help you carry things out in a better way? Here’re the best five ways and metrics to help your content rule over social media.

Happy reading!

  1. Lay stress on the User Engagement Rate

This is one of the primary and perhaps the most helpful metrics to be considered if you wish to evaluate and analyze content promotion performance on social media. The rate of engagement is nothing but the total number of users who have seen your content, talked about it, commented, shared, liked, disliked, reposted, so on and so forth. Thus, using this particular metric will help you to determine whether the content is working fine.

A lower engagement rate might indicate lesser popularity and client footfall due to various factors comprising irrelevant message, poor presentation, unattractive content and the likes. A thorough scrutiny of every nitty-gritty of user engagement rate would eventually help you fix all issues and develop better contents for the right kind of social media exposure in the long run.

  1. Keep track of the Click-Through-Rate for better conversion

This is yet another noteworthy metric that can fetch you some satisfactory results in terms of evaluating content promotion performance on social media. According to a survey by WordStream, it has been stated that 2% is relatively a good CTR in the search campaigns on Bing or on AdWords. And in addition, the survey also sets a reminded for the marketers that they can always have the scope for aiming for the better, and rise above what’s good.

While this was only a bit of extracted information I felt like sharing with you guys, the real message however is the fact that you got to maintain a decent CTR for your social media campaigns and keep monitoring its progress from time to time.

Even though there’s no hard and fast rule for maintaining a certain CTR standard, one should always try and balance between clicks and impressions. Keeping an eye on the ratio would eventually help you to detect issues with your content, identify all loopholes and rectify the same for better conversion rate.

  1. Proofread and edit your content before making it live

Proofreading and editing are perhaps the most crucial elements of concern when it comes to ensuring satisfactory content promotion performance on social media networks. Honestly, no one likes to read content comprising silly contextual errors, grammatical mistakes and irrelevant sentences stuffed in it.

And in the world of social media networking, you cannot afford to commit such grave mistakes where readers might just end up losing interest in consuming the content and consider its true worth. Thus, it is always a smarter idea to revise your content from scratch, take enough time to edit and reconstruct a particular sentence and be expressive enough to voice your opinion to the audience you wish to cater.

  1. Report all outcomes based on analysis and findings

You need to compile all results and progress of the social media campaign in a documented format. Regardless of the progress, good or bad, you should always consider keeping a record of all performance from time to time. Social media analytics is a great way to keep track of competitor activities and monitor their progress.

This, as a result, will help you enjoy the advantage of tallying all reports. Compare your content progress with that of the progresses made by your competitors and strategize all needful activities that can boost your social media content performance in the long run. Well, here are a few vital points and key functional areas one must always consider to include while creating a progress report. Take a look.

  • Include graphs and relevant infographics for a better insight and knowledge of your stakeholders.
  • Emphasize more on visual data and refrain from overstuffing the report with too many contradictions.
  • Try and create separate charts and maintain individual reports while displaying the progress and performance of your content for each of the social media platforms.

The more organized you are in your efforts to create progress reports and in monitoring social media content metrics, the better is your chance to convert your investment into the coveted outcome and revenue for your business.

  1. Figure out the right tools that could help you measure results

Now, that you have almost worked on the different metrics suitable for the content model and the social media users you have targeted, it’s time to figure out and leverage the potential of all accurate tools that can help you capture the metrics successfully.

Hashtag analyzers such as Hashtagify are a nice option for marketers willing to boost social media strategies across various platforms with intelligent hashtag tracking and analytics options. Moreover, the application allows its users to discover top influencers and pick popular hashtags to ensure a successful marketing campaign in an era of social media dominance.

To choose the right tool, you got to realize what requirements are associated with your content strategy, and pick the tool that can help you to be at par with your competitors.

Conclusion

It has been an age-old practice to use data, industry insights and information in order to gauge the impact of certain activity being performed, both on personal and professional grounds. Now, with further advancements and a new wave of change that happened to us in the form of social media networks spread across the globe, ambitious entrepreneurs simply cannot afford to miss out on exploring this dimension while making the most of it.

From big data analytics to data visualization and predictive modeling, there are so many techniques discovered and tools developed in order to support all backend activities associated with social media monitoring which are imperative for most of the progressive digital marketing agencies.

Now that you know the ideal strategies, well-defined metrics and an accurate identification of tools and resources necessary to evaluate content promotion performance across social media platforms, take some time out. Think about your next move and come up with the finest of all tactics to ensure the best actionable points that can benefit your organization with excellent content promotion performance and progress.

Author Bio

Nathan William is a dedicated academic expert associated with MyAssignmenthelp, who never refuses to help students asking him to “do my assignment”. In addition to being a devoted assignment writer, Nathan is a freelance blogger, travel journalist and a dance teacher, all the way from Boston, United States.

 

5 Unconventional Hashtag Tactics Marketers Love

Guest Post by Jedda Cain

Twenty years earlier, if someone told you that it is possible to get your message across the globe using just a hashtag, you might have found that hard to believe. Well, we have seen what kind of impact #IceBucketChallenge or #BlackLivesMatter had on the society in the past few years. As a matter of fact, hashtags are one of the most powerful tools that we have in today’s digitized world. So, how exactly do the marketers use it to their advantage?

Well, even though hashtags are quite powerful, putting it with a random word or phrase does not deliver positive results. In fact, brands require a solid social media marketing strategy revolving around the use of hashtags to raise brand awareness as well as to boost their marketing campaigns. If you are a social media marketer, you may already be familiar with popular hashtags in the market, but that is not going to be enough. You may also need to learn about the unconventional hashtag tactics that are currently ruling the marketing space across various social media platforms.

#1. The Use of Branded Hashtags

While most of the marketers aim to gain a decent mileage using the popular hashtags which are trending in the market, there is a significant portion of the social media marketers who create their own slogans or keywords around specific marketing campaigns and use them as hashtags. Using your brand name as hashtags is a common practice, but there are only a few brands which have received positive results for using branded hashtags.

coca cola

You must have heard about Coca-Cola’s “Share a Coke” campaign where the brand imprinted common names on their pet bottles and cans, encouraging the customers to share the coke with a “John”, “Mike” or “Karen” they know, or with their “Friends”. As soon as the campaign hit the market, people started posting their pictures with the hashtag “#ShareaCoke”, tagging the person whose name they found on the bottle. It generated an organic promotion as people kept on doing the same, letting others know about the promotion.

#2. Conducting Hashtag Research

The concept of keyword research is already quite popular among the marketers. However, in today’s date, it makes more sense to conduct hashtag research before preparing a strategy for a social media campaign. Smart social media marketers usually research hashtags via keyword analysis to learn the volume and frequency of the posts, containing the chosen hashtag.

hashtag

Learning about the necessary hashtag metrics is not that difficult. You can get the analysis of a trending hashtag using the built-in tools in the social networking platform, or by using more accurate hashtag analytics like Hashtagify.me. 

A social media marketer usually uses these tricks to find out which hashtags are being used by the users and the influencers. After locating the popular posts, marketers can join in the on-going conversation on social media and leverage the popularity of the post to promote their brand name or the social media campaigns.

#3. Using the Special Days and Celebrations to Advantage

If you have observed the use of hashtags on social media, you may have noticed that a certain number of hashtags gain a massive amount of mileage during the festive season or on a special day. For instance “#happyholidays” or “#happyeaster” remain on the top of most popular hashtags across social media platforms during Christmas or Easter, respectively. If you work for a brand that offers Australian assignment help, using “#stressfreeholiday” during the holiday season can deliver effective results.

xmas

It is easier for marketers to build social media campaigns around special days and celebrations as people naturally post updates using the relevant hashtags. You, as a social media marketer, have the option to build your campaign on those. A lot of brands use this trick to promote their campaigns. The hashtags used by retail companies (#ChristmasShopping and #HolidaySavings) and food chains (#HolidayEats and #ChirstmasDinner) gain significant popularity during Christmas.

#4. Partnering with the Influencers in the Industry

It may seem easier to run a social media campaign on a special day or during the festive season as the response from the public comes easy with time. However, marketers can gain a significant amount of response from the users on a regular day if they can manage to get a social media influencer to share a relevant post with the chosen hashtag. It can be more effective when the influencer belongs to the same industry as the brand that is running the campaign.

influencer

Approaching the social media influencer and convincing him or her to post on behalf of the brand are the toughest part of this trick. However, some influencers look forward to such collaboration since these activities also boost their reach. As a social media manager, it is your duty to know which individuals and groups have a significant fan following in your industry.

You can choose a popular persona from the entertainment industry to talk about assignment help services, but that is not going to look great if you are pushing a branded hashtag. Choosing someone, who often discusses about the significance of education in life, sounds more logical in this case. If it is done in the right way, it can improve the brand awareness and also boost the credibility of the brand.

#5. Having a Competitive Analysis

Social media marketing is a dynamic field, where one day you are leading the list of most popular hashtags while the next day, you may have it difficult to get near the leaderboard. This is why it seems like a smart move from the marketers to check out what the competitors are doing to stay on top in the competition. This can be achieved using competitive analysis, that too with the help of targeted hashtags.

social insights

A competitive analysis of the marketing efforts of the competitors can help you learn which hashtags they are using, the follower engagement around the posts, the campaigns associated with the chosen hashtags, and the reported outcomes. This kind of analysis allows the marketers to understand what kind of content is working in the industry and what is not. Using the collected data, you may also be able to come up with a new hashtag campaign for your brand.

Even though some of these hashtag tactics may sound unconventional, a lot of marketers are actually incorporating these tricks to improve the social media marketing output. If you are already practising some of these tactics to boost your social media campaign, you are already several steps ahead of your peers. However, if you learned about these tactics just now, it will be wiser if you find a way to incorporate these tricks into your social media marketing strategy.

Author Bio:

Jedda Cain is a social media marketer who is currently employed at an MNC. She is also associated with EssayAssignmentHelp where she deals with the problems faced by students and offers them the necessary essay writing help on request. She is also a guest writer at AllEssayWriter.