4 Ways to Boost your SEO using Social Media

How many times do you go ahead and click on the second page of Google in your search for the desired result? It is known as the best place to hide a body for a reason – no one visits it, ever! With so much data being uploaded to the web every second, developing an alluring brand and getting traffic has become a herculean task. The possible solution is through combining forces of Social Media Marketing and Search Engine Optimization. Sounds complex, eh? Don’t worry, in this post we will reiterate four great ways to boost your SEO game using your socials.

A Slight Background

Before we start, here is a little history of the hows and whys of the subject.

We have already established that to reach a greater audience, it has now become imperative to tap into the realms of SEO, but what can you do to improve your game?

Well, Google did confirm that content and links are two primary factors that act as ranking signals to the Google search algorithm- so, the production of quality content, and adding worthwhile links to it are essential. Initially, Google had made a statement where it regarded social signals as a determinant in the ranking of the webpage, which changed the course and strategy of online marketing.

Several studies surfaced, including one conducted by SearchMetrics’ Rank Correlation gave additional weight to the idea that search engines picked up on social signals when ranking web pages. Imagine the surprise and dismay when after three years of that announcement, Google backtracked and said: “sorry bros, we don’t do that just yet.”

At this low point, it was the webmasters refused to buy into the statement that Google served the public, and instead found out varied signals through which social media could influence SEO. From link-building, the focus shifted on getting more followers and likes on social media.

A study by CognitiveSEO provides enough proof to back that statement. Social signals might not play a vital role in the ranking in the Google Search Algorithm, but the correlation between social media and search success is strong, which gives one plenty of opportunity to rise through the ranks using their social media.

Let us dive into how social media can bring more traffic to your website and take your overall SEO up a notch:

  1. Brand Awareness can set you on the right path!

Sounds pretty straightforward, right? It is surprising the number of brands that lack in the area, as a result of which there is a scarcity of traffic on their online portals.

Social Media provides you with the boost it requires. An experiment was performed by a UK based company which calculated whether brand awareness had any role to play in organic search rankings, and it was concluded that there is a strong correlation between popular brands and search performance.

Imagine this, if you are scrolling through Instagram and find a page with stunning home decor, which you almost immediately wish to purchase- and luckily, they have an online portal- you will automatically click on their website link, without any qualms in mind. Social media not only help you represent your brand in a liberated fashion but also help you target your potential future customers.

Participating in conversations and driving engagement on your posts, will automatically give it a boost on the app- let’s not forget that even apps like Instagram are their own search engine; It all comes down to the basic principle- the better the experience you provide to your users, the higher you are going to rank on Google. Identifying your audience will also help you target them with relevant ads using PPC, which in turn will also increase brand awareness.

If you think managing your socials will be too time-consuming or just too much of a burden, there are always paid options like sponsored posts, which makes the pool of targets even bigger. There are also great tools like Hootsuite and SproutSocial, which can help you post content on a maintained schedule.

Social media has been around for some time now, so if you are just starting out, there is no harm in seeking some inspiration from other brands in the business- it will eliminate your chances of making the mistakes that they made while starting out.

If you post a few times a day, then there is a better chance of getting noticed by your targets, and drive conversation and engagement, which is paramount in growing brand awareness. Another great tip is to limit the number of social media icons you use. It is better to only focus on where your audience will be found- if you are targeting a middle-aged group and are active on SnapChat, of course, your hard work will yield no desired results.

  1. Opportunity to drive Local Engagement

A local community can help you expand and raise your social rank. Social media provides the perfect opportunity to engage in the local community by sending local-specific authority signals to all major search engines.

The best ways to drive interaction are:

  • Making updates when your brand gets involved in a local event
  • Interacting with local establishments and local brands on social media

By keeping your audience involved with all your ongoings, you not only immerse them in your brand but also help them build a certain level of trust and faith in the brand.

Q&A style content, interactive stories, and posts, polls, hosting live discussions are just some ways of posting and keeping your audience engaged. By posting a few updates about having attended a local festival or event will make you more socially visible and strike a conversation as well.

A great way to now drive the conversation on social media is through using hashtags. Hashtags have become a component that lets you access all that is being discussed around a single hashtag. If brands use this to their advantage, it not only reaches their target audience but also scales the content to a level on Google, because they can be counted as keywords.

Hashtags have become essential in the spectrum of digital marketing because it automatically makes your idea or campaign more accessible to a whole new audience, which would not be possible by only using keywords. All trending topics around the world get more engagement through hashtags.

When trying to engage with local brands on social media, do your research beforehand. The best approach would be to engage with them on a regular basis, and build a relationship where you share each others’ posts, get involved in discussions or even guest-blogging, whilst sharing the links to your socials.

Doing the aforementioned will increase your audience, and make your brand more visible, driving up your traffic. Humans are curious creatures; all you need to do is leave a little room for speculation and see how that drives your numbers through the roof.

  1. Optimizing for searches

The lack of time has been a perpetual complaint now. Does it not drive you over the edge when you are in a hurry and searching for something on Google desperately, but instead get search results that are absolutely not relevant to your search? Many suffer in a similar manner. This just means that the undesired result has been incorrectly optimized.

To optimize the content, you need to think from the perspective of the potential searcher. Google has been known to favor popular social media updates in the top section of the search results. It might be a temporary position, but with the number of people on the internet, it is bound to generate some traffic your way, only if your posts are optimized for that opportunity.

You can choose your medium of content- be it a video, or a blog that can pose as a strong anchor for your post. Next, you should title it in an accurate, descriptive, yet something which sparks curiosity, or a sudden burst of some emotion- sadness, happiness, aspiration, etc.

The next step would require you to frame your foundation text using text optimization for a specific kind of search. For example, if you have written a blog about the best practices for making apple cinnamon pies, you could frame it in the form of a query- “How to get the perfect golden top apple cinnamon pie?” Throw in a few seasonal keywords, go crazy, but not too crazy, else even your potential customers might be at the receiving end of frustrating search results.

  1. External inbound links can make or break your brand

If your blog has external inbound links of diverse categories, it will be golden in Google’s eyes. Social media proves to be a great instrument in such a setting because it encourages more sites to link to your content. It is a given that to jump on this bandwagon, you will need to have high-quality content that people like enough to link to and share.

If you are just starting out but have great content you can use social media as your as a broadcasting channel, where your content can act as bait.

Use hashtags to attain more visibility for initial rounds of syndication and do not back away from introducing your content into existing threads and discussions.
This will help you maximize your potential external link sources.

Make your page, your brand a linkable asset and leverage social media to gain more exposure. SEO Powersuite conducted some research on the topic and it showed that many specialists used social media for link building:

  • 53% experimented with viral campaigns like giveaways and contests
  • 81% shared their content on social media platforms
  • 88% included links in social media profiles bios

Social media is a great alternative to email. It is more likely to get a response on social media because of the laid back foundation and vibe associated with it. People tend to put off emails for a duration where they are in that formal state of mind, but with social media, that is not the case. Keep up with the times, switch your link-building methods and connect with people outside their busy inboxes!

Social media has grown exponentially in the past five years. Not getting on board with it will only increase the gap between your brand and the customer. Marketers should broaden their concept and definition of SEO, and take into account the myriad ways that people find content. They should keep in mind the traffic increase through social media and its effect on rankings on SERP.

The web is ultimately a place for building relationships and fostering audiences through a string of diverse ideas and identities. If you do just that through your social media, there is no reason for SEO to go against that flow because ultimately it is supposed to assist a better, enjoyable experience for every individual.

Author Bio:

Harsh Dutta is a digital marketer, professional copywriter, and entrepreneur at Italics, a content writing company in India.

7 Tips to Pitch the Right Audience Via Social Media Marketing

hashtag marketing

As of 2019, nearly 3 billion people have an active account on social media. Over the last few years, these numbers have kept on increasing and social media experts believe it won’t be long before the entire world population will be using social media in their daily lives.

Social media has taken a major chunk of the global marketing share, covering almost every type of internet user even in the most distant and obscure parts of the world.

In order to drive value, create impact and effectively achieve your business goals, you must have a thorough understanding of your target audience and the social media platforms they use on their daily cyber interactions.

Pitching the right audience requires unwearying patience and a carefully vetted approach so the message is not only heard but repeated and propagated. The right audience can mean the difference of a prospering business with growing revenues, and a business that dies in its infancy.

In this article, we will share 7 tips you can use in your social media marketing to effectively address your business and increase your social presence on the web. But before we do that, we have listed some reasons to consider social media marketing to pitch your audience.

  • Social media offers innumerable opportunities to promote a business, get exposure and generate leads.
  • These are powerful channels for marketers to create two-way conversions with potential customers
  • It not only allows marketers to find the right audience but build a strong business relationships based on trust and transparency.
  • Being an extremely versatile channel, social media allows marketers to conduct online marketing in ways that were impossible before.
  • Social media marketing often implies other online marketing techniques such as SEO and PPC.
  • Understanding your target audience, what their buying preferences are and how they react towards your products gives the marketer a clear insight about the strategy that will drive results.
  1. Hashtagging Your Content

Whether you are local, regional, national or spread across the world, like every industry you will have certain buzzwords and phrases that represent your business activity, stirs up the audience and increases your social visibility. Hashtags in social media are special elements that serve as an impetus to these goals, propagating content and influencing new trends.

They play a crucial role in developing the interest of your target audience from social media platforms such as Twitter, Instagram, and Facebook. Moreover, hashtags categorize your content with respect to their relevancy and help your brand become a voice for that particular topic.

To implement them effectively for pitching your audience, it is vital that you design your own hashtags with your brand name and other industry-specific keywords which have high social search volume. While there is no limit for hashtags in social media posts, using them indiscriminately can also have detrimental effects on your social plate. There are plenty of tools online that offer free analytics and hashtags suggestions such as Hastagify.me.

  1. Creating Your Content

Many marketers often mistake the response their social media handles get with the number of likes/follows they have. In reality, your social media marketing is only as good as your content. According to an infographic published on FME extensions, social media is responsible for 3.2 billion visual share daily.

While profile designs, new strategies, and PPC ads help in amassing thousands of followers, at the end of the day your potential to generate sales from your social media accounts will go only as far as your content takes you. Using the right mix of textual, visual and graphical elements is vital to your social media campaigns especially when your products depends on it. For starters, always makes sure you give your customer organic, qualitative, visually rich and interactive.

  1. Picking the Right Social Media Channel

All social media channels are not cut from the same cloth and while some users may prefer one, others may not even know it exists. Knowing which platform is right to pitch your brand has a deciding role in your digital marketing stratagem. It not only saves the time and resources of the brand but improves their accuracy in penetrating the productive segments of their target niche.

For example, a business that sells its legal consulting services will do a lot better on LinkedIn just as a brand that sells designer Tees will get a better response on Instagram and Facebook. If you’re not sure which target group you need to focus your efforts on, you can start defining your buyer-persona to determine the ideal segment for your products. Once you have statistically validated your personas you can easily match them up with social media usage and decide one or multiple social media channels to start your campaigns on.

  1. Post Timing

While social media is one of the most lucrative platforms to pitch your brand, posting content whenever you feel like it isn’t enough. Some times are better than others and may give your far greater edge in capturing your audience than a random time of your choosing.

Timing is imperative in social media marketing. It directly affects the engagement of the post and gives it a higher chance of becoming viral on social media.

The best strategy to get the most out of your social media content is by pacing your activities in a timely order that uplifts your outreach. Every region has a different time of its peak hours so make sure you pitch your target segment when the tide is high. A higher amount of traffic elevates your chance of being noticed and brings greater leads through your posts. Many social media platforms such as Twitter offer built-in features to schedule posts which allow marketers to tweet several times a day and capture maximum leads. You can also use third-party applications such as Hootsuite that give you a central dashboard to manage all your social media handles.

  1. Keeping a Track on your Progress

Tracking your progress is an excellent practice that helps determine the current level of your activities. It also makes an important metric in your social media marketing model. Without knowing how well your current strategy is performing you cannot identify your success rate, maintain a competitive edge or move forward towards your future goals. Therefore, it is crucial to observe analytics and use different integrated tools social media networks offer to track the company’s progress. Once you have an idea which practices performed the best in a particular time span, you can use the result to identify the audience type that shows greater affinity towards your products or services.

  1. Knowing What Audience is About

A good social media marketer understands what the audience demands. Being aware of what your customers seek, gives you deeper insight into their buying patterns. This enables marketers to offer unique and sounder propositions through a multitude of marketing practices. But pitching what your business has to offer should reflect a clear and transparent agenda that aligns with your business goals. This helps the business to pinpoint its key response areas and build more robust social media strategies to improve those specific sectors.

A good marketer must also know how to utilize the latest trends to engage its audience, choose the right social media channels based on product or services, and entice the audience by producing relevant and compelling content.

  1. Use Paid Campaigns

Compared to traditional social media marketing (SMM), paid social media advertising is quite different and involves a range of aspects that you need to consider first. However, with paid SMM you can amplify your reach, enhance your targeting, introduce specialized content, capture the mobile market and fit almost any budget.

Paid SMM allows you to narrow down your target segment and bring maximum exposure towards those customers that are more valuable to your business.  It also helps stimulate purchase decisions by adding Call to Actions (CTAs) such as, “Shop Now”, “Sign Up”, and “Contact Us” in remarketing posts.

By adding targeting parameters, you can easily filter up to the potential customers based on demographics and many psychographic factors such as hobbies, interests, personality, and even brand loyalty. This yields higher results in shorter timeframes and gives the brand a push it needs to bring its products and services into the limelight.

Summary

  • Make sure you do your research to identify your prospective customers. You can visit different pages and make notes on their social media behavior to determine the best approach.
  • Use hashtags to gravitate your audience. You can create a list of keywords and use them as hashtags for your posts. Add a combination of keywords that include your brand name.
  • Being relevant is the key. Don’t expect a good response if you are approaching your target audience with a hard pitch. Create content that is informational, welcoming and entertaining at the same time.
  • Give attention to your customers by opening conversations and responding to their queries. Responding timelessly gives your prospects the value of being noticed. Try to be a solution provider than a salesman.
  • Be consistent. Establish a voice that remains the same. Make it authentic, sincere, but always make sure that you’re always providing value and not just trying to chit-chat or waste their time.
  • Consistency is a major determinant of your social media marketing success. Make sure you establish a voice that is authentic, intelligent and sincere.
  • Don’t hesitate to spend a little extra when it means getting results faster. A good kickstart won’t hurt your budget and will pay-off in the long haul.

Author Bio:

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in digital marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

How to Create Shareable Content that will Go Viral on Social Media

social media team

Guest Post by Elaine Bennett

What makes a piece of online content go viral? Quality? A clickable headline? Credible sources? Yes, but there is obviously more than that, otherwise every new post would be trending across the social media world. Creating shareable content requires careful planning and preparation, and it also requires of its creators to follow the latest trends but to also know when to defy them in order to set the brand apart from the rest of the competition.

It’s a nuanced game where nothing can be left to chance, a game that requires skilled players and experienced leaders. But let’s assume that you already have a crack team of professionals at your side, and instead focus on what truly makes a piece of online content, written or otherwise, go viral. Here’s what you need to know.

Weave the brand into the story

There is no denying it, popular names in the industry have a higher chance of going viral, and a much higher chance of producing content that drives shares and engagement in general. Why? Because of a powerful little emotional called trust. Trust in not something you can demand in the modern online world, but rather it is something you can only build over time by creating a compelling brand identity and weaving it into your entire content strategy.

If you want to create a trusting relationship with your target audience and become the trustworthy source of information the industry wants and needs, you will need to make brand-building your no.1 priority. You can start by creating a contemporary visual identity that will appeal to the modern consumers.

Next, devote plenty of time to create a unique tone of voice for your brand that will be your own, a voice people will recognize instantly. Use this voice to create every type of content. Don’t forget to define a set of brand values you can portray through your content – your audience needs to recognize their values in your content in order to connect with your brand on an emotional level. In turn, this will automatically increase the shareability of every single one of your posts.

Use the skyscraper method

The is nothing wrong with implementing the best practices in the industry into your own content strategy, but keep in mind that there can be no progress without innovation. In order to light a spark of interest in the hearts and minds of your audience, your content needs to offer something more, something of true value that they haven’t experienced before. While that doesn’t mean that you need to reinvent the wheel, it does mean that you need to improve on the successes of your competitors.

Strive to create content that offers more value to the consumer. This means producing content that is longer and goes in-depth on some of the most relevant topics and issues. Leave nothing to chance and make sure your content answers every possible question the reader might have. This will propel your content in terms of SEO, and increase its credibility and shareability.

Tend to meticulous content optimization

Speaking of SEO and credibility, there is nothing quite like a well-optimized piece of online content. Content that is rich with smart SEO features, boasts easy readability, and is optimized for easy sharing across a variety of social media platforms has become the emphasis of every digital marketing expert nowadays, as it guarantees that every post you publish will maximize its potential of going viral. You want to mimic this approach.

To ensure every piece of content is optimized for maximum readability and ranking in the SERPs, be sure to research the best practices in the industry in order to align your writing with what your audience likes, and also tend to meticulous keyword research in order to implement them for easy content discovery. A digital marketing company Online Marketing Gurus recently shared some of their best content marketing tips and secrets that can help you create profitable content and step up your content marketing game. Remember, if your content comes out on top of the search results, you stand a better chance at driving traffic to your website and getting the post shared on social media. 

Make it new, make it controversial

All this talk about the best practices and innovation sounds like you need to cater to the exact needs of your audience, and while that is true for the most part, there is something to be said about controversy and how it can help you boost your shares and engagement. In essence, your content should challenge the beliefs of your audience in order to spark a reaction and build that highly sought-after social media buzz.

You can use lightly controversial content to play the devil’s advocate and help your audience solidify their opinions even further. On the other hand, you can also use this type of content to challenge their beliefs in such a way that they share it on social media as an interesting revelation that poses some good questions. This is the recipe for quick social media engagement, especially if you complement the copy with the appropriate headline.

Use clickable headlines for every post

Let’s not kid around, the way you structure your headline can make or break a post, no matter how well-written it actually is. People don’t have time to delve into your article or sit through a lengthy video, at least not if the title doesn’t inspire them to make time for you. If you want to improve shareability, you will need to craft compelling titles that are intriguing, but also offer immediate value to the reader. Stick with the tried and tested formats:

  • SEO-friendly headlines with relevant copy
  • “Best of” headlines
  • Listicles
  • Headlines with the “backed by science” format

In closing

To go viral on social media and across the online world, you will need to create quality content, but more importantly, you will need to create content that speaks to hearts and minds of your audience. Use these tips to create an emotional bond with your demographic, optimize it for maximum engagement, and watch as your content starts to go viral across social media.

5 of the Best Instagram Marketing Hacks That Really Successful Brands Use

Guest Post by Shane Barker

With over 1 billion monthly active users, Instagram is one of the biggest social media platforms. The Stories feature of the platform attracts a massive audience too. More than 500 million users watch Instagram Stories daily.

The engagement rates on Instagram are also far higher than other platforms. For instance, nano-influencers on Instagram have an average engagement rate of about 8%.

It is due to these reasons that Instagram has become the favored choice for marketers to promote their brands. However, to get the most out of your marketing efforts on Instagram, here are some of the best Instagram marketing hacks that successful brands use.

1. Use Hashtag Marketing

Hashtag marketing is one of the best methods of hacking growth on Instagram. Whenever you create an account on the platform, ensure that you create a branded hashtag. All you need to do is add a hashtag with your brand’s name.

What this does is that it helps create a buzz on the platform about your brand. As it gets more popular, your customers will also start using the hashtag, hence increasing your brand awareness. You can also create other branded hashtags such as the slogan of your brand, or a short form of your brand’s name.

For instance, Pepsi uses the hashtag #pepsico. People have created more than 101k posts using this hashtag. This has helped Pepsi increase their brand awareness on Instagram.

 Apart from the branded hashtags, you should use hashtags which are relevant to your niche in your posts. To find such hashtags, you can use Hashtagify. It’ll show you how popular the hashtag is along with a host of other things such as its variations and locations where it’s used.

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2. Use Carousels

Instagram gives you the option of creating Carousels. These are essentially posts where you can insert up to 10 images in a single post rather than creating multiple posts. The Carousels can hold the attention of your followers if the pictures are attractive and similar.

Here are a few situations where they are helpful:

  • If you’re posting several items from the same collection, a Carousel helps you arrange them all together. All of your followers who are interested in the collection may look at all of the images. They may even visit your website to see more.
  • When you’re launching a sale, you can use Carousels to your advantage. You can have an image that announces the sale, and the following images can showcase the items that are on sale.
  • You can post photos from a single trip or an event in one post rather than creating multiple posts. Not only is this less spammy but it may also hold the attention of your followers longer.

9GAG uses this technique pretty frequently to showcase various collections of images. This particular one got over 300k likes in just 1 hour.

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3. Influencer Marketing

According to a survey by Influencer Marketing Hub, about 79% of marketers said that Instagram is the most important channel for influencer marketing. The main reason for this being that the engagement rates on Instagram are incredibly high.

Many famous brands, such as Daniel Wellington, have made it big through their influencer marketing campaigns on Instagram. With just $15000 in seed funding, they turned the business around and made it into a $200 million company in just 4 years. All of this was possible through influencer marketing.

They sent out watches to influencers who posted photos of them on Instagram. This helped the brand become more popular and increased their following on Instagram to over 4.2 million followers.

You can use the power of influencer marketing to promote your brand on Instagram and grow it. However, you need to be wary of fake influencers. These people buy likes and followers to become influencers. Partnering with them can be harmful to your brand’s image.

To find reliable influencers, you can use tools such as Influence.co. It can help you find influencers in your niche. The platform also allows brands to post their campaigns and accept applications from influencers.

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4. Use Instagram Live

Facebook and Instagram both allow their users to create live videos where they can interact with their followers in real-time. This gives you a huge opportunity to increase your engagement. That’s perhaps the reason why 95% of marketers planned to incorporate live streaming in their marketing strategies in 2018.

There’s so much that you can do using Instagram Live. You can have Q&A sessions with your audience. Or you can create live how-to videos during which you show viewers how they can use your products. If there are any big announcements that you want to make, you can do them through Instagram Live too.

Instagram Live gives your followers the feeling of interacting with your brand. It helps you grow your followers and engagement too. This is perhaps the reason why many famous brands are using it.

Huda Beauty, for example, hosted a live interview on Instagram with Bella Hadid. It got them a lot of views and engagements. In fact, more than 6000 people were watching the video at one point.

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5. Use Stories

As stated before, more than 500 million users watch Instagram stories on a daily basis. You can tap into this audience by creating engaging Stories regularly. They can include photos, graphics, polls, questions, and videos. The best part about Stories is that they disappear in 24 hours so you can create lots of short-term content for them.

Additionally, if your account is verified or is a business account that has more than 10,000 followers, you can add links to your Stories. If you want to generate leads or sales, you can add links to your landing pages in your Stories.

If you are unable to add links to your Stories, you can create a paid promotion. These allow you to insert a link in your Stories and are visible when people are scrolling through them on Instagram.

In addition, Stories allow you to add hashtags as well. You can add them as a sticker, text, or even as a location tag. Instagram also lets you stylize the hashtag the way you can with a sticker or text.

The only drawback is that your Story may not be accepted into the hashtag listings. It depends on your Story’s engagement and the quality of the image or video used. If done well, your Story may end up getting loads of views and engagements.

Nacho Analytics, for example, uses this method of marketing to reach out to potential customers. They have put a “Learn More” button at the bottom, which takes viewers to their landing page.

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Final Thoughts

Marketing your brand and growing your presence on Instagram is no easy task. You need to plan in advance and execute your campaigns well. Using the right hashtags can help you get increased visibility. Additionally, branded hashtags can increase your brand awareness. You can also partner with influencers to promote your brand on the platform.

Using Instagram Live and Stories, you can further boost your brand awareness and increase your reach.

What are the other Instagram marketing hacks that are used by successful brands? Let us know in the comments.

 

How to Use Hashtag to Boost Sales?

Rising competition in the e-commerce field means sellers have to come up with new ways to boost their marketing. On-page SEO, advertising, and building links are a few methods you can try, but today, we will introduce a new way – using a hashtag to promote your brands.

A hashtag is a word or phrase preceded by the“#” symbol in a social media post. There are no spaces in a hashtag – for example – #usinghashtag.  The word or phrase acts as a topic marker. People interested in that topic can find posts tagged with a relevant hashtag when they search for a keyword or phrase. It’s a way to attract online users to your post and website.  To be indexed, the hashtag (#) can be placed at the beginning, middle or end of your post or comment.

Start a social media hashtag with your brand or special offerings, and it will drive awareness and engagement among your target audience. Social media engagement drives huge traffic on your website and rockets your sales.

Posting with a hashtag helps build your brand and consolidates your branding among customers.  What’s more, a hashtag will help you reach more users among your target audience as the number of post followers rise.

But how can you use hashtags to boost your sales and increase your conversion rate?

We will break down this question, and give you our best tips for your business marketing practice. Let’s get started.

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  1. Understand the hashtag type you use

If you want to use hashtags to promote your business, you have to understand the main hashtag types. There are three main types to use when promoting your business.

  • Brand Hashtag

A brand hashtag is one you create with your company name, slogan, or tagline. Use something that is widely-known among your customers and make them key elements of your posts on any social media platforms.

Make a brand hashtag unique, simple and impressive. Search it on social media platforms such as Twitter, Facebook, Instagram, etc. to make sure users will find it easy to use and remember.

For instance, Leelinesourcing is a company name. On Facebook, the post includes the hashtag #leelinesourcing which promotes the brand and increases engagement on social media.

  • Campaign Hashtag

A campaign hashtag gives your initiative a theme that your customers can get involved with. Offering customers a way to take part is a great way to reach target customers and increase engagement.

For instance, Airbnb initiated its #WeAccept campaign in 2017. The hashtag is memorable and easy to use and features videos and photos from people of various backgrounds and places — millions engaged with this campaign.

Be creative, and you can attract customers and increase conversions.

  • Content Hashtag

The content hashtag is the hashtag related to the post content. It is used to improve the SEO of your post. People can follow hashtags they’re interested in, use relevant tags on your post, and they will see it. There are product hashtags, lifestyle hashtags, event hashtags, and location hashtags. You are allowed to use these content hashtags to promote your brand and engage with certain target audiences.

  1. Choose the right word

When creating a hashtag, you have to pick something easy to remember but also something people are searching for. This means you have to take the word or phrase into account when you want to market with hashtags.

Make it simple and relevant; it should deliver the idea clearly. Research current hashtag trends related to your customer and use the appropriate hashtag to categorize the content. Invite engagement and participation. Make sure the word is relevant to both your business and your audience.

Try to make it unique. Generic hashtags such as #marketing or #SEO are hugely popular, and your post will be easily lost. Make it different and unique to build your community.

  1. Use a combination of hashtags

If you are planning to release something new, remember to use a combination of hashtags to introduce your new arrivals. Look at relevant popular topics and events and join in with their hashtags; this is a great way for your brand to capitalize on current popularity.

For instance, your brand can celebrate public holidays like Thanksgiving, Christmas, and New Year. Maybe you announce promotional activities with these public holidays.

Coco-Cola once re-introduced its beverage internationally with new retailored label #ShareACoke together with #Thanksgiving.

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  1. Keep it short and impressive

It’s annoying when you come across a post with too many hashtags.  Most users on social media see the overabundance of hashtags as spam and pay little attention to these posts. Use hashtags wisely and don’t over promote yourself. Use tools to organize your hashtag strategy. Each platform specifies the number of hashtags you can use.

While a hashtag doesn’t have space between the letters, you can still make it stand out by capitalizing the first letter of each word.

  1. Test your hashtag

How can you get the results of your post on social media platforms? Test its effectiveness; this is common practice in popular brands and a great way for you to find what resonates with your target on social media. You can also search for the most effective words on each social media platforms. With the test result, you can analyze and check its effectiveness. Revise your strategy if the result is not as ideal as you imagine.

Each social media site has a different user base, so consider your target across each platform you use.

  1. Use hashtags across different platforms

Hashtags started on Twitter, but they are popular over a wide number of social media platforms except for LinkedIn. Whether you are using Facebook, Twitter, Instagram, you can use the same hashtags across them all to promote your business. Multi-platforms will widen your exposure, and the same hashtags will make it easy for them to find you. And you will get the cumulative marketing effects of the hashtag; making your brand a trend and leveraging the user base of each social media channel.

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  1. Avoid making hashtag mistakes

When you start to use hashtags for marketing, try to avoid the common hashtag mistakes below:

  • Adding the hashtag (#) both before and after the keyword.
  • Leaving space between letters
  • Spelling keywords incorrectly
  • Using numbers between keywords
  • Hashtagging every word of your post
  • Repeating your hashtag multiple times in the same post
  • Post one large hashtag that causes confusion and may be misleading
  • Jump on a hashtag bandwagon to promote your business

You need to invest time in social media; it doesn’t happen overnight. Remember to do it well, and right, you will benefit in the end.

  1. Build a community around a hashtag

Hashtags are also helpful to build communities. You can use a hashtag to create and establish your community. Audiences can get involved and use the hashtag to communicate with each other at any time. For this to work, you have to make your hashtags unique and ownable.

Fostering a community will help build your brand and reach some influencers. Followers share the same values, goals, and missions as you. Your community can drive a campaign and be a platform for increasing your sales. 

  1. Use tools to find and manage your hashtags

If you create a hashtag, how can you figure out its performance? Relax! There are several tools to help you monitor and evaluate hashtag performance. Tools can also help create and track a hashtag. Hashtagify for instance will present you all other possible hashtags related to a hashtag. It will show their popularity and relevance in relation to the original. The tool will help you analyze hashtags and provide more options for your hashtag creation.

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  1. Boost engagement

Creating a positive environment with your hashtags will help boost engagement. Customize your hashtags for personal user experience and use strong Call-to-Action (CTA) language. Make your topic interesting and catchy. In your post use actionable language and encourage audiences to do one thing; either share their stories, post images or buy new products. Reward people who get involved. Remember to identify and incorporate trending hashtags to attract audiences’ attention.

Using the hashtag is a great way to present your personality and gain recognition. Be prepared to jump into the conversation.

  1. Track your hashtag performance

Once you create your hashtag, you have to track its performance to know what works best and what is not ideal. Tracking will enable you to improve your marketing and hashtag strategy to enlarge your customer base.

For instance, when you post your new arrivals, people show interest, buy the item, and tell others. You can figure out their location, gender, and other factors which will help you find other similar customers. Keep an eye on your hashtags; it will be easy for you to break down your hashtag performance.

All in all, you have to incorporate hashtags into your marketing strategy. You will have a great impact on social media, and your sales will rocket when you have huge engagement with your hashtags and posts. If you are stuck in your social media marketing, incorporate some of these tips into your business. Now, it’s time for you to get started.

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Author Bio:

Sharline Shaw, the founder of a leelineSourcing.com, is an expert on Chinese export trade. With 10 years experiences in the field of sourcing in China, she is familiar with all relevant regulations and laws about China’s exporting. She’d love to share her experience with people and has written many helpful articles.

Top Hashtag Marketing Tactics to Improve Audience Engagement

It’s becoming increasingly challenging to get noticed on social media these days, with so many companies and individuals vying for attention, with so many great products and services available. However, as a counter-point to this, the ways in which social media can be used to gain attention are also constantly evolving, with new methods, strategies, tactics, and technologies becoming available seemingly every day.

For many companies, staying on top of these new tips, tricks and technologies can provide a vital edge in achieving audience recognition and brand awareness over their competitors. Those who fail to stay up to date on the latest methods will undoubtedly lose a percentage of their potential audience engagement to those who are using such methods.

Hashtag marketing provides one of the key features of social media that allows businesses to improve their audience engagement and increase their brand awareness. They allow businesses to connect with potential audience members by linking their content with known or new hashtag pages and content. This has become a powerful way for a business to improve its audience engagement.

However, with so many businesses now using hashtag marketing, and with so many potential hashtag options to choose from, it can be difficult for entrepreneurs and digital marketers to choose exactly which hashtags to use for a given post or content release. It’s become apparent that blasting your audience with as many hashtags as possible is not the best method and is now considered “over-tagging”.

How do businesses know which hashtags to use, amongst this hashtag sea?… here are the top 5 hashtag marketing tactics to improve audience engagement…

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Research, Research, Research!

The first and arguably most critical tactic for a successful hashtag strategy is to do your research!

Investigate which other hashtags appear to be used most in your industry and viewed by your desired audience. Look through as many hashtags as possible and assess which ones appear to be most successful. Don’t just assess their success on the number of views, but also on the level of audience engagement that each hashtag appears to promote.

As a subset of this hashtag research, you should always carry out a thorough analysis of your competitor’s hashtag approach. Look to see if there are any patterns or commonalities, any repeated or unique. Do they all use the same series of hashtags in many of their posts? Are there any hashtags that one or two competitors are using successfully to gain an edge? By carrying out this competitor research, you’ll have a solid understanding of which hashtags your desired audience is currently expecting, along with any gaps that you may be able to exploit.

It’s essential to carry out thorough and detailed research into the potential hashtags that you could use for a given post, and then use this analysis to select a suitable number of the most efficient hashtags. Otherwise, your hashtag marketing tactics will be far from optimized, and you’ll be failing to maximize your reach and audience engagement.

Mix Brand and Campaign Hashtags

Most businesses and entrepreneurs will already be aware that including your brand hashtag is a must for every content post. However, those that use this approach alone are missing out on another key tactic… campaign hashtags.

By creating a campaign with an associated hashtag that’s unique to your business, products, or services, you can create a buzz around something you do or something you offer, and this can have a powerful attractive force for potential clients.

This has the added benefit of promoting engagement and loyalty from your existing customer base, by giving them something to follow, get involved in, and ultimately to get excited about. By creating a successful hashtag campaign, you can improve your existing audience engagement whilst simultaneously extending your reach and brand awareness.

Hashtag Special Events and Occasions

Another brilliant category of hashtag opportunities, which businesses and entrepreneurs must endeavor to make the most of, are special events and occasions.

These can be international, national, county-wide, or even local. They can be widely recognized or little-known. They can even be special events created by your own brand, such as your brand’s birthday or release of a new product. Any occasion that can be considered special by your chosen audience is an opportunity to celebrate with a hash-tagged post.

It’s important to make sure that your hash-tagged events are related in some way to your specific industry and chosen audience, even if the link is tentative. Sometimes you can even manufacture a link where there would previously have been none, such as releasing a special promotion, giveaway, or competition for an otherwise non-related event.

Making the most out of special occasions is a powerful hashtag marketing tactic for expanding your potential audience and reaching new customers.

Use Social Listening and Analytics Tools

As mentioned in the introduction, there are now a wealth of technologies and tools available to support the improvement of your hashtag marketing strategies. Two of the most useful are social listening tools and analytics tools.

Social listening tools enable businesses to tap into social conversations between consumers and use this data to gain a perspective on what people are currently talking about. These insights can then be used to tailor not only what sort of content and posts to release, but also which hashtags to use for which pieces of content. This ensures that content and hashtags reach the most suitable social media destinations.

Where social listening tools are most advantageous at the front-end of your hashtag marketing campaign, analytics tools are most beneficial at the back-end. They enable entrepreneurs and digital marketers to assess the reach of specific content pieces and hashtag approaches, and gain insight into which of their approaches has had the most impact. This data can then be used to optimize future content releases and hashtag tactics to further enhance their audience engagement.

Create Shared Hashtag Campaigns

The final tactic requires finding another entrepreneur or business who is willing to partner with you.

By finding a partner and creating a shared hashtag campaign, you can extend your reach beyond your own existing followers and potentially gain some of theirs. You may also achieve a wealth of new followers together that you otherwise would neither have found.

Your chosen partner can be anyone that you can create a viable shared hashtag campaign with, including any business that offers the same products and services as you, or one that offers complimentary services. The latter is often preferable, as it prevents any competition for audience engagement between you and your partner.

However, whichever type of partner you choose, a shared hashtag marketing campaign can often significantly improve audience engagement for both you and your partner.

Author Bio:

Angelina Murphy is a content editor and currently working with  Protein Powder GB, a Health supplement supplier company. She loves working in the ever-changing world of Health management and is fascinated by the role content plays in today’s business era.

 

 

How to Boost Conversions & Enhance Your Brand’s Presence With Instagram

In this digital era, all businesses must necessarily have a truly active presence on the popular social media platforms. This is a necessity irrespective of the size or type of business you are having. All businesses right from startups to established big names need to leverage the power of Instagram for fueling their marketing and promotion strategies. Top brands such as Nike and Apple are renowned worldwide yet they invest a lot of time and efforts on social media and they are able to generate more sales than usual.

As per statistics, around 80% of Instagram accounts are following at least, one business. So it is pretty obvious that users are ready to follow and effectively engage with companies and brands present on Instagram which is a reliable and trendy visual-oriented marketing platform. Your responsibility as a small business is actually to figure out effective ways of exploiting this golden opportunity to boost your business’s growth and drive new customers. If you have already created your Instagram for Business profile, here are some effective beginner strategies for stimulating business growth and converting followers into customers.

1.Promote Your Business Profile with Your Already Existing Subscribers / Customers

When you begin your Instagram business journey, your account will obviously, have no followers. It could be slightly disheartening to think of starting from zero. The good news is that you may not necessarily begin from scratch. Instead of making efforts to obtain random fresh new followers, you could focus your attention to your already existing customers.

You may start with all your email subscribers. You have to realize that your email list obviously is not the only resource for getting present customers to Instagram. You could consider promoting your Instagram profile even on the other popular marketing platforms such as websites, YouTube videos, other popular social media profiles, blog posts, in-store signs, and purchase receipts.  If you are using Instagram for business, you would soon see a boost in the number of your account followers on Instagram.

2.Make Maximum Use of Shoppable Posts

Instagram has undergone a radical change from being just a casual social media platform to a serious and full-scale sales platform for businesses today. Thanks to the Instagram shoppable posts and the inherent checkout feature the transformation process is totally complete. We understand that selling products on Instagram has become incredibly easier with the introduction of the feature known as the ‘Instagram shoppable posts’.

Initially, the only effective technique of connecting Instagram followers with your products would be via the link provided in your bio or through the links present in your Instagram Stories. Shoppable posts help in providing Instagram users with a seamless experience specifically for shopping products of their choice directly from the Instagram posts. We have come to realize that shoppable posts are certainly Instagram’s big leap towards becoming a far advanced and definitely more business-friendly social media channel.

If you are on Instagram for a business account, your attention would be diverted to the Instagram shoppable posts that are actually marked prominently by using a shopping bag icon that is present on the right corner at the top. Now users would be successful in browsing your enticing ‘Shop’ feed straightaway from your own Instagram for business profile. Shoppable posts provide an amazing opportunity for various businesses to convert their followers into loyal customers. Today an Instagram user is able to use Shoppable posts for completing their purchasing journey right from discovery to actual checkout.

3.Consider Tagging a Purposeful Location

Experts believe that if businesses do not use location tags, they are missing out on opportunities to maximize their potential engagement. You need to realize that location tagging could boost engagement on Instagram. The Instagram posts that have location tags are known to drive more engagement. There are some important reasons for this. First of all, when you location tags the post, it becomes more visible on precisely the popular page in that area or locality. Secondly, users who are seeing that particular location on the platform would be getting a better opportunity to see your post.

The best part about this location tagging feature is that it is not essential for you to be in that specific location while you are using the location tag. Suppose you are a seller of bathing suits based in Boston. You know that you cannot sell any bathing suits during the winter to the locals. So you could upload your product pictures on Instagram and remember to tag warmer locations such as San Diego or Miami to boost your engagement and sales ultimately. Location tagging, therefore, has the potential of boosting brand awareness, social following, and chances that some users would be purchasing your products.

4.Rely On Social Influencers

Instagram is a robust platform that is known for influencer marketing. Incorporating Instagram influencer marketing effectively into your overall Instagram strategy could help in boosting your brand awareness, driving major sales, and growing your follower base. We know that Instagram has the maximum brand collaborations with some social influencers. Most businesses are known to be utilizing social influencers on Instagram.

Your competitors may be already using these stratagems. You could identify influencers having a robust following within a particular niche that is relevant to your precise target audience. Look for influencers who are having a huge following and are relevant to your target market. You must necessarily get connected specifically with influencers belonging to the right industry which would be reaching your specific target audience.

When an influencer is recommending a service or product on his Instagram account, it could be treated as a valuable and trusted recommendation coming from a friend. Influencer marketing could prove to be hugely beneficial to brands and allows them easy and direct access to specific target markets by just paying a fraction of the expenses involved while using a traditional advertisement.

When your partner effectively with relevant social influencers who boast of having an authentic and engaging voice, your business would be strategically placed right in front of individuals who seem to be already attracted by your niche, hence, it is simpler to make a lasting real impression.

Conclusion

Do not ever forget that the social nature of Instagram would be working toward boosting the more intangible marketing aspects like lifetime user value, brand equity, and buyer loyalty.  The associations and community of your brand seem to be equally crucial as your products. Moreover, Instagram is that effective tool for promoting brand identity. You would soon realize that customers are coming to you, you are not chasing them.

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights clients, help them using Instagram for business. He loves to travel, write, and play baseball.

How to Get More Facebook Traffic by Posting Less?

social media

Depending on the type of content you post on social media, you might have noticed a drop in overall engagement when it comes to Facebook in particular. According to published statistics, 2018 was a rough year for Facebook content, with engagement drops varying in 24% to 52% as the year came to a close. This is a staggering drop in content engagement and a good indicator of shifting interests within the platform’s user base.

However, focusing on less content can actually help your engagement rate and reintroduce your brand and posts to a new, untapped audience. It’s also worth noting that HubSpot recently published a piece on how to adjust to Facebook’s ever-changing content algorithms. Let’s take a look at how you can create a Facebook content strategy with less frequent publishing in order to gain traffic and new conversions.

1. Establish Brand Standards

With the growing saturation of content providers on social media platforms in general, people are tired of generic brands and posts. This means that you should reevaluate your content’s brand standards going forward.

Depending on whether you are an individual entrepreneur or a content creator for a large firm, you should approach the redesign of future content carefully. Make sure that elements such as your logo, page photo, cover photo, color palette and copywriting reflect your industry and occupation accordingly.

2. Create a Content Plan

In order to shift to a less hectic content strategy, you should create a plan that you will abide by going forward. Don’t post more than three days a week and do your best to space out content updates as much as possible during a month.

Posting content on the same days each week will serve you favorably in terms of Facebook’s News Feed ranking and allow your followers to anticipate content drops in advance. This will also allow you to create content upfront and post it in regular intervals without worrying about short deadlines or last-minute changes.

3. Fill Posts with Keywords

Keywords can be a great way to promote your content even outside of Facebook. If someone searches for related keywords in Google or alternative search engines, they might come across your content and engage with it. Don’t oversaturate your content with keywords but make sure to use trending, popular phrases and wording in your updates.

Nathan Spencer, SEO specialist at Top Writers spoke on the topic recently: “You don’t need extensive SEO skills to place adequate keywords into your content updates. Tools such as Google’s Keyword Planner offer numerous options for content optimization which can benefit your brand’s social media standing and SEO in general.”

4. Integrate Calls to Action

While they won’t affect your traffic directly, calls to action add a lot of interactivity to your content. Any engagement you attract with well-written, quality content will give your post a spike in popularity. It’s worth noting that different industries and niches have drastically different audiences – keep that in mind when you write your calls to action.

That user’s network of friends will notice that they interacted with your content and attract them to see what your posts are all about. This can only be achieved through careful use of subtle calls to action at the end of each post you publish. A simple “What do you think?” or “Share your thoughts with us?” will do wonders for your engagement and traffic alike.

5. Use Various Content Types

Posting less content will let you refocus your efforts on creativity rather than sheer productivity. In that vein, you will be able to create various content types for your Facebook page without relying solely on written posts or link sharing. Some of the content types you should consider using include:

  • Live Video (with Q&A sessions, live demonstrations, discussions, etc.)
  • Podcasts, blog posts and other trending topics from your main website
  • Influencer reviews of your products and services
  • Photos and videos from live events in which your brand participated
  • Status updates with calls to action (as mentioned previously)
  • Quizzes, polls and surveys

6. Engage with the Audience

Lastly, it’s good practice to engage with any users who leave comments, share your posts or interact with them in any way. Apart from good sportsmanship and personalization benefits, this will help your content reach more viewers on Facebook and subsequently raise your traffic as a result.

Don’t ignore any comments or direct messages you receive on the platform. As we’ve mentioned previously, both Facebook and other popular social media platforms are filled with competitive pages and content providers. If you don’t interact with your audience, Facebook will quickly rank another page above yours because it is more active.

In Summation

While it may seem counterintuitive at first, posting less content can get you more exposure on Facebook. It’s important not to give in and start posting content sporadically due to slow growth of engagement at first.

Give your new content strategy a chance to develop and make sure to monitor your pages carefully for any changes. Before you know it, your Facebook traffic will flourish under new content creation plans and user engagement.

Author Bio: Daniela McVicker is a professional content creator, blogger and an editor at Rated by Students. Marketing degree in hand, she chose to devote her Master’s thesis to digital advertisement. She specializes in blog and social media content which allows her to create unique marketing opportunities for her clients. In her spare time, Daniela loves to read fantasy novels and listen to relaxing instrumental tunes.

10 Surprising Stats You Didn’t Know About Content on Social Media

You probably know that video is the most popular type of content there is.  You likely also know that Instagram has become a major game changer when it comes to branded engagement online. These are just two examples of stats that have become common knowledge.

What about the statistics that aren’t so well known?  How can you take some of the lesser known information about social media content, and apply those to your digital marketing efforts? Here, we’re going to explore ten statistics that may come as a surprise to you. Then, we’ll analyze what they could mean to you.

1. LinkedIn is 277% More Effective for Lead Generation than Other Platforms

If you’re only using LinkedIn for professional networking, you could be missing out on a big opportunity. When it comes to lead generation, the platform has a really impressive conversion rate.

It is time to expand your reach, especially if you’re in the B2B niche. Think beyond your LinkedIn profile. This channel now allows video (native and sponsored), podcasts, downloads, posts, and more.

This is a great platform for sharing engaging content to boost thought leadership and create interest in your products and services. It will take some exploration and time, but LinkedIn has become a great marketing channel.

2. Social Media Has Become The Key Source of Purchase Inspiration For Consumers

37% of people get their inspiration from social networks. That’s more than brand websites, marketing emails, or websites that highlight current ‘deals’. In short, customers are listening to advice and recommendations from friends and influencers more than brands themselves.

That doesn’t mean that your content is meaningless though. You simply have to up your game when it comes to producing content that is truly relevant. It’s also clear that turning loyal customers into brand ambassadors is an effective marketing technique. So is leveraging influencers in your industry.

3. There Are More Than 65 Million Local Business Pages on Facebook

This was as of the end of quarter 2017. The number continues to grow. However, if you dig a bit deeper, that growth isn’t reflected as much when it comes to paid advertising adoption. In other words, local businesses are using the platform to share content and engage with their audience members. They haven’t been as fast to use the platform’s paid advertising options.

Even if you decide to remain one of the many local businesses who forego paid advertising, you can still use Facebook to grow your business. This includes:

  • Making your business easy to find by including your contact information in your profile
  • Connecting with other local brands
  • Promoting local events
  • Holding contests and giveaways
  • Reaching out to local influencers

4. Links Beat Out Images And Video on Social Media

30% of customers prefer content that contains links to credible sources. That’s more than video or content that is based on graphics. That means your best bet for creating social media engagement is to catch the eyes of your audience with something compelling. Then, support your claims by linking to content that is trustworthy and informative.

5. More Customers Want Content About Discounts and Sales

The 80/20 rule of social media content may not be as accurate as once believed. As it turns out, according to a Nielson study, 35+% of heavy social media users are using the platforms to find discounts and sales on products or services they want to purchase.

Do not necessarily shy away from promoting your products or services, as long as you make the content surrounding them relevant and useful to your audiences.

6. 67% of Consumers Want a Customer Service Option Via Social Media

When your customers need help, they aren’t calling your 800 number anymore. They’re not going to your website either. Instead, two-thirds of them want to be able to reach out to you via social. This same study reported that 71% of customers who have a positive customer service experience on social media will recommend that brand to others.

There’s more to that than simply being willing to answer customer support inquiries over social media. It’s time for a shift in the thought process when it comes to social media content. Every post, every interaction should be treated as an opportunity to provide a stellar customer service experience.

7. People Over 55 Are Engaging with Brands on Social Media the Most

In spite of the popular belief that social media is the domain of millennials, it’s actually boomers and older members of gen-x that are engaging most. Your brand is more likely to receive likes, comments, and shares from the 55-64-year-old set than other demographic groups.

This could be a matter of trust. While younger consumers tend to rely on peer recommendations, older consumers don’t. They tend to see businesses as authorities. There’s also less generational animosity towards brands with this age group.

8. There Are More Users on Reddit Than Pinterest And SnapChat Combined

There are 542 million users on Reddit. There are 265 million on Pinterest, and 190 million daily users on SnapChat. Does this mean you should create a Reddit account, and start a branded subreddit?

The answer is, not necessarily. The real message here is that you should keep your mind open when it comes to social media platforms. There may be untapped audiences for you on social media platforms such as Tumblr or Reddit. You don’t need to stick with the most well-known social media sites.

9. 86% of Millennials Use Pinterest When They’ve Got an Event to Plan

86% of the millennials who are active on Pinterest use it when they have a life event coming up. This includes vacations, weddings, anniversaries, or buying a home. If your brand leverages events to increase sales and engagements, Pinterest should probably a focal point for your online marketing.

10. There’s an Ideal Number of Hashtags to Use in a Post 

However, that number varies from platform to platform. Don’t use more than two hashtags in your Tweets or engagement will drop off significantly. On the other hand, nine hashtags are optimum for increasing engagement on Instagram. If you use hashtags on Facebook, consider sticking to just one.

Takeaways

It’s not just interesting to see unusual stats on social media content, it’s illuminating. Use these stats as important insights to create business growth.

Author Bio:

Emma Robertson is a writer at WoWGrade.net. She specializes in researching and writing a variety of content, mostly for small business. Emma has dual degrees in marketing and creative writing. In her spare time, she writes short stories and enjoys long distance running.

7 Keys to Building a Successful Hashtag Marketing Strategy On Social Media

Social media marketing has really exploded to its real potential over the last few years. Hashtags, no doubt, have played a fundamental role in this transition.

Using hashtags on social media to market one’s brand has been the talk of the town. Everyone is using it. So, if you are a marketer who still on the fence about using hashtags, you have come to the right place.

Before digging in deep, let us start with the basics.

What is a hashtag?

A hashtag may be defined as a term or a collection of terms used after the # symbol. In technical terms, it is a type of metadata tag.(#blog, #socialmedia, #content). 

Hashtags are generally found on different social media platforms. People use hashtags on social media to separate, categorize, and find content with a specific theme or nature.

In marketing terms, hashtags allow brands to engage with their audience. Marketers run social media campaigns with selected hashtags to increase engagement.

Facebook, Twitter, and Instagram are the leading social media platforms where hashtags are used extensively.

Did you know that 125 million is the average number of hashtags tweeted per day?

Here are some vital points to consider while carving out your hashtag marketing strategy.

Stay Up To Date with the Trends

One of the best ways to stand out of competition is to use something which is already trending. A trending hashtag denotes a topic or event which is very popular in a given time frame.

Brands must be aware of such trends because they can use it for their own good. You may use a trending hashtag which relates to your business. When you use a trending hashtag in your tweet, you expand the reach and visibility of your content.

With trending hashtags, you will reach people who are not your followers and hence you market your product better.

You can use tools like Hashtagify to keep a check on trending topics. Generally, Twitter shows you the trends on the left-hand side of your desktop screens.

Once you come across trending hashtags which are somehow associated with your business or brand, you need to write some content and include that hashtag.

Do Proper Hashtag Research

Finding hashtags which work for you may be tricky. Before using any hashtag in your content, you need to make sure that it would be appropriate for you. You need to analyze some metrics before opting for a particular hashtag:

  • The number of posts using that hashtag
  • The popularity of the hashtag on the platform
  • The frequency of posts using that hashtag
  • The engagement on posts using the hashtag

Once you are satisfied with the above metrics about a particular hashtag, you are good to go. You can use hashtag analytics tools for better and deeper insights on hashtags.

Pro Tip: with Instagram, you can simply type in a search term(hashtag) and it will show you all posts using that hashtags.

One more thing to be kept in mind is the active engagement of your audience with your hashtags. If there is no engagement, you are doomed. Avoiding controversial hashtags which could defame your brand is another best practice.

Cherish the Festivities

There is no better time to engage with your fans than the festival season and holidays. Using themed hashtags related to festivals and event can be a big engagement booster for your brand.

You just need to make sure that you use the festive hashtag in the right context. The more related it will be to your business, the more engagement it will drive in.

The thing with celebratory hashtags is that people love to share such content. This sharing phenomenon can help your post or tweet to go viral. Another thing is that there are a lot of options to choose from when it comes to holidays and festivals. You just need to choose the events which are closely related to your business and post accordingly.

There are tons of examples where brands use this tactic to market their products effectively.

Use Branded Hashtags

This might just prove to be the difference for your business. Yes, you can use your own brand name as a hashtag to spread the word. The hashtag must be something unique which reminds people of your brand.

It can be the existing tagline of your brand or a short phrase which resonates well with your company. People should easily refer to your business using your branded hashtag across all social media platforms.

The motive behind using branded hashtags is to form a unique recognizable identity for your brand. This will allow your audience to call out to you amongst the crowd. Whenever your audience wants to connect with you on social media, they can use the hashtag.

The proposed hashtag should be short, sweet, and easy to remember. For instance, if your brand’s name is MakeWebBetter, then you can use the hashtag #mwb. Businesses around the world have used branded hashtags to form a community and now it’s your turn to do so.

Do Competitor Analysis

This is another way to stand out from the pack. In fact, this shows how well you have done your homework for the task. Analyzing all hashtags being used by your competitors gives you a more complete view of where you stand.

This makes a lot of sense as your competitors have already done the hard work. You need to capitalize and use the existing data to carve out own hashtags.

Here are some points to consider while you spy on your competitors:

  • The hashtags they are using
  • The kind of posts in which these hashtags are being used
  • User engagement on these campaigns

Firstly, you can manipulate all the above data to start your own campaign with new hashtags. Secondly, you may across some cool ideas which did not strike you initially.

Save Yourself From Spam

Nobody likes spam and your audience is no different. Even if you are delivering good content, spamming your posts with every single hashtag available is not advisable.

There is trust that connects your followers with you. They like your brand and your posts for a reason. So, it is your duty to maintain that trust and not spam your posts with every single hashtag there ever was.

This is because we all know what will happen next. This applies to us as well. We generally are not fond of spammy posts with a lot of hashtags that are not related to the content.

So what do we do next?

Yes, you guessed it right. We will probably unfollow the account or in some cases, we might block it as well.

As a business, you need to make sure that your brand image is not affected by spammy hashtags in posts. It takes a lot of time and effort to build a reputable image for your business but it will only take some irrelevant and spammy posts to ruin the name.

Measure the Effectiveness

This point is as important as any of the above. After all the hard work that you have put into planning out a unique hashtag strategy, it is of paramount importance that you keep a check on your hashtag campaigns.

Measuring the results of your campaigns will allow you to make changes for the good. You will know what is working for you and what is not. Without analyzing the success of your hashtag campaigns, you will not be sure of what to do next.

There are a lot of analytical tools which you can use to analyze your campaigns and be a step ahead. You must take note of the engagement your hashtagged posts drive in and your follower count. While monitoring your hashtag campaign, you may also come in touch with different influencers in your niche.

This will allow you to interact and connect with your audience on a whole new different level.

Over to you!

Hashtag marketing is quite underrated. We may not realize it but there is a lot of potential in hashtag marketing. Using the correct hashtags on social media can do a world of good to your audience engagement and interaction. Even if you have a good number of followers on social media, keeping them connected and moulding them into a community is not a piece of cake.

Proper planning with a sound social media strategy can lift your brand’s image. Using hashtags is centric to any social media strategy and the proper use of hashtags will allow you to market your business better on social media.

Author Bio:

Himanshu Rauthan is an entrepreneur, Co-Founder at MakeWebBetter, BotMyWork and the Director of CEDCOSS Technologies. He has worn many hats in his career – a programmer, researcher, writer, and strategist. As a result, he has a unique ability to manage multi-disciplinary projects and navigate complex challenges. Feel free to connect with him on Twitter and LinkedIn.