How to Boost Conversions & Enhance Your Brand’s Presence With Instagram

In this digital era, all businesses must necessarily have a truly active presence on the popular social media platforms. This is a necessity irrespective of the size or type of business you are having. All businesses right from startups to established big names need to leverage the power of Instagram for fueling their marketing and promotion strategies. Top brands such as Nike and Apple are renowned worldwide yet they invest a lot of time and efforts on social media and they are able to generate more sales than usual.

As per statistics, around 80% of Instagram accounts are following at least, one business. So it is pretty obvious that users are ready to follow and effectively engage with companies and brands present on Instagram which is a reliable and trendy visual-oriented marketing platform. Your responsibility as a small business is actually to figure out effective ways of exploiting this golden opportunity to boost your business’s growth and drive new customers. If you have already created your Instagram for Business profile, here are some effective beginner strategies for stimulating business growth and converting followers into customers.

1.Promote Your Business Profile with Your Already Existing Subscribers / Customers

When you begin your Instagram business journey, your account will obviously, have no followers. It could be slightly disheartening to think of starting from zero. The good news is that you may not necessarily begin from scratch. Instead of making efforts to obtain random fresh new followers, you could focus your attention to your already existing customers.

You may start with all your email subscribers. You have to realize that your email list obviously is not the only resource for getting present customers to Instagram. You could consider promoting your Instagram profile even on the other popular marketing platforms such as websites, YouTube videos, other popular social media profiles, blog posts, in-store signs, and purchase receipts.  If you are using Instagram for business, you would soon see a boost in the number of your account followers on Instagram.

2.Make Maximum Use of Shoppable Posts

Instagram has undergone a radical change from being just a casual social media platform to a serious and full-scale sales platform for businesses today. Thanks to the Instagram shoppable posts and the inherent checkout feature the transformation process is totally complete. We understand that selling products on Instagram has become incredibly easier with the introduction of the feature known as the ‘Instagram shoppable posts’.

Initially, the only effective technique of connecting Instagram followers with your products would be via the link provided in your bio or through the links present in your Instagram Stories. Shoppable posts help in providing Instagram users with a seamless experience specifically for shopping products of their choice directly from the Instagram posts. We have come to realize that shoppable posts are certainly Instagram’s big leap towards becoming a far advanced and definitely more business-friendly social media channel.

If you are on Instagram for a business account, your attention would be diverted to the Instagram shoppable posts that are actually marked prominently by using a shopping bag icon that is present on the right corner at the top. Now users would be successful in browsing your enticing ‘Shop’ feed straightaway from your own Instagram for business profile. Shoppable posts provide an amazing opportunity for various businesses to convert their followers into loyal customers. Today an Instagram user is able to use Shoppable posts for completing their purchasing journey right from discovery to actual checkout.

3.Consider Tagging a Purposeful Location

Experts believe that if businesses do not use location tags, they are missing out on opportunities to maximize their potential engagement. You need to realize that location tagging could boost engagement on Instagram. The Instagram posts that have location tags are known to drive more engagement. There are some important reasons for this. First of all, when you location tags the post, it becomes more visible on precisely the popular page in that area or locality. Secondly, users who are seeing that particular location on the platform would be getting a better opportunity to see your post.

The best part about this location tagging feature is that it is not essential for you to be in that specific location while you are using the location tag. Suppose you are a seller of bathing suits based in Boston. You know that you cannot sell any bathing suits during the winter to the locals. So you could upload your product pictures on Instagram and remember to tag warmer locations such as San Diego or Miami to boost your engagement and sales ultimately. Location tagging, therefore, has the potential of boosting brand awareness, social following, and chances that some users would be purchasing your products.

4.Rely On Social Influencers

Instagram is a robust platform that is known for influencer marketing. Incorporating Instagram influencer marketing effectively into your overall Instagram strategy could help in boosting your brand awareness, driving major sales, and growing your follower base. We know that Instagram has the maximum brand collaborations with some social influencers. Most businesses are known to be utilizing social influencers on Instagram.

Your competitors may be already using these stratagems. You could identify influencers having a robust following within a particular niche that is relevant to your precise target audience. Look for influencers who are having a huge following and are relevant to your target market. You must necessarily get connected specifically with influencers belonging to the right industry which would be reaching your specific target audience.

When an influencer is recommending a service or product on his Instagram account, it could be treated as a valuable and trusted recommendation coming from a friend. Influencer marketing could prove to be hugely beneficial to brands and allows them easy and direct access to specific target markets by just paying a fraction of the expenses involved while using a traditional advertisement.

When your partner effectively with relevant social influencers who boast of having an authentic and engaging voice, your business would be strategically placed right in front of individuals who seem to be already attracted by your niche, hence, it is simpler to make a lasting real impression.

Conclusion

Do not ever forget that the social nature of Instagram would be working toward boosting the more intangible marketing aspects like lifetime user value, brand equity, and buyer loyalty.  The associations and community of your brand seem to be equally crucial as your products. Moreover, Instagram is that effective tool for promoting brand identity. You would soon realize that customers are coming to you, you are not chasing them.

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights clients, help them using Instagram for business. He loves to travel, write, and play baseball.

How to Get More Facebook Traffic by Posting Less?

social media

Depending on the type of content you post on social media, you might have noticed a drop in overall engagement when it comes to Facebook in particular. According to published statistics, 2018 was a rough year for Facebook content, with engagement drops varying in 24% to 52% as the year came to a close. This is a staggering drop in content engagement and a good indicator of shifting interests within the platform’s user base.

However, focusing on less content can actually help your engagement rate and reintroduce your brand and posts to a new, untapped audience. It’s also worth noting that HubSpot recently published a piece on how to adjust to Facebook’s ever-changing content algorithms. Let’s take a look at how you can create a Facebook content strategy with less frequent publishing in order to gain traffic and new conversions.

1. Establish Brand Standards

With the growing saturation of content providers on social media platforms in general, people are tired of generic brands and posts. This means that you should reevaluate your content’s brand standards going forward.

Depending on whether you are an individual entrepreneur or a content creator for a large firm, you should approach the redesign of future content carefully. Make sure that elements such as your logo, page photo, cover photo, color palette and copywriting reflect your industry and occupation accordingly.

2. Create a Content Plan

In order to shift to a less hectic content strategy, you should create a plan that you will abide by going forward. Don’t post more than three days a week and do your best to space out content updates as much as possible during a month.

Posting content on the same days each week will serve you favorably in terms of Facebook’s News Feed ranking and allow your followers to anticipate content drops in advance. This will also allow you to create content upfront and post it in regular intervals without worrying about short deadlines or last-minute changes.

3. Fill Posts with Keywords

Keywords can be a great way to promote your content even outside of Facebook. If someone searches for related keywords in Google or alternative search engines, they might come across your content and engage with it. Don’t oversaturate your content with keywords but make sure to use trending, popular phrases and wording in your updates.

Nathan Spencer, SEO specialist at Top Writers spoke on the topic recently: “You don’t need extensive SEO skills to place adequate keywords into your content updates. Tools such as Google’s Keyword Planner offer numerous options for content optimization which can benefit your brand’s social media standing and SEO in general.”

4. Integrate Calls to Action

While they won’t affect your traffic directly, calls to action add a lot of interactivity to your content. Any engagement you attract with well-written, quality content will give your post a spike in popularity. It’s worth noting that different industries and niches have drastically different audiences – keep that in mind when you write your calls to action.

That user’s network of friends will notice that they interacted with your content and attract them to see what your posts are all about. This can only be achieved through careful use of subtle calls to action at the end of each post you publish. A simple “What do you think?” or “Share your thoughts with us?” will do wonders for your engagement and traffic alike.

5. Use Various Content Types

Posting less content will let you refocus your efforts on creativity rather than sheer productivity. In that vein, you will be able to create various content types for your Facebook page without relying solely on written posts or link sharing. Some of the content types you should consider using include:

  • Live Video (with Q&A sessions, live demonstrations, discussions, etc.)
  • Podcasts, blog posts and other trending topics from your main website
  • Influencer reviews of your products and services
  • Photos and videos from live events in which your brand participated
  • Status updates with calls to action (as mentioned previously)
  • Quizzes, polls and surveys

6. Engage with the Audience

Lastly, it’s good practice to engage with any users who leave comments, share your posts or interact with them in any way. Apart from good sportsmanship and personalization benefits, this will help your content reach more viewers on Facebook and subsequently raise your traffic as a result.

Don’t ignore any comments or direct messages you receive on the platform. As we’ve mentioned previously, both Facebook and other popular social media platforms are filled with competitive pages and content providers. If you don’t interact with your audience, Facebook will quickly rank another page above yours because it is more active.

In Summation

While it may seem counterintuitive at first, posting less content can get you more exposure on Facebook. It’s important not to give in and start posting content sporadically due to slow growth of engagement at first.

Give your new content strategy a chance to develop and make sure to monitor your pages carefully for any changes. Before you know it, your Facebook traffic will flourish under new content creation plans and user engagement.

Author Bio: Daniela McVicker is a professional content creator, blogger and an editor at Rated by Students. Marketing degree in hand, she chose to devote her Master’s thesis to digital advertisement. She specializes in blog and social media content which allows her to create unique marketing opportunities for her clients. In her spare time, Daniela loves to read fantasy novels and listen to relaxing instrumental tunes.

10 Surprising Stats You Didn’t Know About Content on Social Media

You probably know that video is the most popular type of content there is.  You likely also know that Instagram has become a major game changer when it comes to branded engagement online. These are just two examples of stats that have become common knowledge.

What about the statistics that aren’t so well known?  How can you take some of the lesser known information about social media content, and apply those to your digital marketing efforts? Here, we’re going to explore ten statistics that may come as a surprise to you. Then, we’ll analyze what they could mean to you.

1. LinkedIn is 277% More Effective for Lead Generation than Other Platforms

If you’re only using LinkedIn for professional networking, you could be missing out on a big opportunity. When it comes to lead generation, the platform has a really impressive conversion rate.

It is time to expand your reach, especially if you’re in the B2B niche. Think beyond your LinkedIn profile. This channel now allows video (native and sponsored), podcasts, downloads, posts, and more.

This is a great platform for sharing engaging content to boost thought leadership and create interest in your products and services. It will take some exploration and time, but LinkedIn has become a great marketing channel.

2. Social Media Has Become The Key Source of Purchase Inspiration For Consumers

37% of people get their inspiration from social networks. That’s more than brand websites, marketing emails, or websites that highlight current ‘deals’. In short, customers are listening to advice and recommendations from friends and influencers more than brands themselves.

That doesn’t mean that your content is meaningless though. You simply have to up your game when it comes to producing content that is truly relevant. It’s also clear that turning loyal customers into brand ambassadors is an effective marketing technique. So is leveraging influencers in your industry.

3. There Are More Than 65 Million Local Business Pages on Facebook

This was as of the end of quarter 2017. The number continues to grow. However, if you dig a bit deeper, that growth isn’t reflected as much when it comes to paid advertising adoption. In other words, local businesses are using the platform to share content and engage with their audience members. They haven’t been as fast to use the platform’s paid advertising options.

Even if you decide to remain one of the many local businesses who forego paid advertising, you can still use Facebook to grow your business. This includes:

  • Making your business easy to find by including your contact information in your profile
  • Connecting with other local brands
  • Promoting local events
  • Holding contests and giveaways
  • Reaching out to local influencers

4. Links Beat Out Images And Video on Social Media

30% of customers prefer content that contains links to credible sources. That’s more than video or content that is based on graphics. That means your best bet for creating social media engagement is to catch the eyes of your audience with something compelling. Then, support your claims by linking to content that is trustworthy and informative.

5. More Customers Want Content About Discounts and Sales

The 80/20 rule of social media content may not be as accurate as once believed. As it turns out, according to a Nielson study, 35+% of heavy social media users are using the platforms to find discounts and sales on products or services they want to purchase.

Do not necessarily shy away from promoting your products or services, as long as you make the content surrounding them relevant and useful to your audiences.

6. 67% of Consumers Want a Customer Service Option Via Social Media

When your customers need help, they aren’t calling your 800 number anymore. They’re not going to your website either. Instead, two-thirds of them want to be able to reach out to you via social. This same study reported that 71% of customers who have a positive customer service experience on social media will recommend that brand to others.

There’s more to that than simply being willing to answer customer support inquiries over social media. It’s time for a shift in the thought process when it comes to social media content. Every post, every interaction should be treated as an opportunity to provide a stellar customer service experience.

7. People Over 55 Are Engaging with Brands on Social Media the Most

In spite of the popular belief that social media is the domain of millennials, it’s actually boomers and older members of gen-x that are engaging most. Your brand is more likely to receive likes, comments, and shares from the 55-64-year-old set than other demographic groups.

This could be a matter of trust. While younger consumers tend to rely on peer recommendations, older consumers don’t. They tend to see businesses as authorities. There’s also less generational animosity towards brands with this age group.

8. There Are More Users on Reddit Than Pinterest And SnapChat Combined

There are 542 million users on Reddit. There are 265 million on Pinterest, and 190 million daily users on SnapChat. Does this mean you should create a Reddit account, and start a branded subreddit?

The answer is, not necessarily. The real message here is that you should keep your mind open when it comes to social media platforms. There may be untapped audiences for you on social media platforms such as Tumblr or Reddit. You don’t need to stick with the most well-known social media sites.

9. 86% of Millennials Use Pinterest When They’ve Got an Event to Plan

86% of the millennials who are active on Pinterest use it when they have a life event coming up. This includes vacations, weddings, anniversaries, or buying a home. If your brand leverages events to increase sales and engagements, Pinterest should probably a focal point for your online marketing.

10. There’s an Ideal Number of Hashtags to Use in a Post 

However, that number varies from platform to platform. Don’t use more than two hashtags in your Tweets or engagement will drop off significantly. On the other hand, nine hashtags are optimum for increasing engagement on Instagram. If you use hashtags on Facebook, consider sticking to just one.

Takeaways

It’s not just interesting to see unusual stats on social media content, it’s illuminating. Use these stats as important insights to create business growth.

Author Bio:

Emma Robertson is a writer at WoWGrade.net. She specializes in researching and writing a variety of content, mostly for small business. Emma has dual degrees in marketing and creative writing. In her spare time, she writes short stories and enjoys long distance running.

7 Keys to Building a Successful Hashtag Marketing Strategy On Social Media

Social media marketing has really exploded to its real potential over the last few years. Hashtags, no doubt, have played a fundamental role in this transition.

Using hashtags on social media to market one’s brand has been the talk of the town. Everyone is using it. So, if you are a marketer who still on the fence about using hashtags, you have come to the right place.

Before digging in deep, let us start with the basics.

What is a hashtag?

A hashtag may be defined as a term or a collection of terms used after the # symbol. In technical terms, it is a type of metadata tag.(#blog, #socialmedia, #content). 

Hashtags are generally found on different social media platforms. People use hashtags on social media to separate, categorize, and find content with a specific theme or nature.

In marketing terms, hashtags allow brands to engage with their audience. Marketers run social media campaigns with selected hashtags to increase engagement.

Facebook, Twitter, and Instagram are the leading social media platforms where hashtags are used extensively.

Did you know that 125 million is the average number of hashtags tweeted per day?

Here are some vital points to consider while carving out your hashtag marketing strategy.

Stay Up To Date with the Trends

One of the best ways to stand out of competition is to use something which is already trending. A trending hashtag denotes a topic or event which is very popular in a given time frame.

Brands must be aware of such trends because they can use it for their own good. You may use a trending hashtag which relates to your business. When you use a trending hashtag in your tweet, you expand the reach and visibility of your content.

With trending hashtags, you will reach people who are not your followers and hence you market your product better.

You can use tools like Hashtagify to keep a check on trending topics. Generally, Twitter shows you the trends on the left-hand side of your desktop screens.

Once you come across trending hashtags which are somehow associated with your business or brand, you need to write some content and include that hashtag.

Do Proper Hashtag Research

Finding hashtags which work for you may be tricky. Before using any hashtag in your content, you need to make sure that it would be appropriate for you. You need to analyze some metrics before opting for a particular hashtag:

  • The number of posts using that hashtag
  • The popularity of the hashtag on the platform
  • The frequency of posts using that hashtag
  • The engagement on posts using the hashtag

Once you are satisfied with the above metrics about a particular hashtag, you are good to go. You can use hashtag analytics tools for better and deeper insights on hashtags.

Pro Tip: with Instagram, you can simply type in a search term(hashtag) and it will show you all posts using that hashtags.

One more thing to be kept in mind is the active engagement of your audience with your hashtags. If there is no engagement, you are doomed. Avoiding controversial hashtags which could defame your brand is another best practice.

Cherish the Festivities

There is no better time to engage with your fans than the festival season and holidays. Using themed hashtags related to festivals and event can be a big engagement booster for your brand.

You just need to make sure that you use the festive hashtag in the right context. The more related it will be to your business, the more engagement it will drive in.

The thing with celebratory hashtags is that people love to share such content. This sharing phenomenon can help your post or tweet to go viral. Another thing is that there are a lot of options to choose from when it comes to holidays and festivals. You just need to choose the events which are closely related to your business and post accordingly.

There are tons of examples where brands use this tactic to market their products effectively.

Use Branded Hashtags

This might just prove to be the difference for your business. Yes, you can use your own brand name as a hashtag to spread the word. The hashtag must be something unique which reminds people of your brand.

It can be the existing tagline of your brand or a short phrase which resonates well with your company. People should easily refer to your business using your branded hashtag across all social media platforms.

The motive behind using branded hashtags is to form a unique recognizable identity for your brand. This will allow your audience to call out to you amongst the crowd. Whenever your audience wants to connect with you on social media, they can use the hashtag.

The proposed hashtag should be short, sweet, and easy to remember. For instance, if your brand’s name is MakeWebBetter, then you can use the hashtag #mwb. Businesses around the world have used branded hashtags to form a community and now it’s your turn to do so.

Do Competitor Analysis

This is another way to stand out from the pack. In fact, this shows how well you have done your homework for the task. Analyzing all hashtags being used by your competitors gives you a more complete view of where you stand.

This makes a lot of sense as your competitors have already done the hard work. You need to capitalize and use the existing data to carve out own hashtags.

Here are some points to consider while you spy on your competitors:

  • The hashtags they are using
  • The kind of posts in which these hashtags are being used
  • User engagement on these campaigns

Firstly, you can manipulate all the above data to start your own campaign with new hashtags. Secondly, you may across some cool ideas which did not strike you initially.

Save Yourself From Spam

Nobody likes spam and your audience is no different. Even if you are delivering good content, spamming your posts with every single hashtag available is not advisable.

There is trust that connects your followers with you. They like your brand and your posts for a reason. So, it is your duty to maintain that trust and not spam your posts with every single hashtag there ever was.

This is because we all know what will happen next. This applies to us as well. We generally are not fond of spammy posts with a lot of hashtags that are not related to the content.

So what do we do next?

Yes, you guessed it right. We will probably unfollow the account or in some cases, we might block it as well.

As a business, you need to make sure that your brand image is not affected by spammy hashtags in posts. It takes a lot of time and effort to build a reputable image for your business but it will only take some irrelevant and spammy posts to ruin the name.

Measure the Effectiveness

This point is as important as any of the above. After all the hard work that you have put into planning out a unique hashtag strategy, it is of paramount importance that you keep a check on your hashtag campaigns.

Measuring the results of your campaigns will allow you to make changes for the good. You will know what is working for you and what is not. Without analyzing the success of your hashtag campaigns, you will not be sure of what to do next.

There are a lot of analytical tools which you can use to analyze your campaigns and be a step ahead. You must take note of the engagement your hashtagged posts drive in and your follower count. While monitoring your hashtag campaign, you may also come in touch with different influencers in your niche.

This will allow you to interact and connect with your audience on a whole new different level.

Over to you!

Hashtag marketing is quite underrated. We may not realize it but there is a lot of potential in hashtag marketing. Using the correct hashtags on social media can do a world of good to your audience engagement and interaction. Even if you have a good number of followers on social media, keeping them connected and moulding them into a community is not a piece of cake.

Proper planning with a sound social media strategy can lift your brand’s image. Using hashtags is centric to any social media strategy and the proper use of hashtags will allow you to market your business better on social media.

Author Bio:

Himanshu Rauthan is an entrepreneur, Co-Founder at MakeWebBetter, BotMyWork and the Director of CEDCOSS Technologies. He has worn many hats in his career – a programmer, researcher, writer, and strategist. As a result, he has a unique ability to manage multi-disciplinary projects and navigate complex challenges. Feel free to connect with him on Twitter and LinkedIn.

 

Boost your social media strategy with the 10 Most Real Popular Hashtags

In a world where communication is mostly effectuated through social channels, hashtags become an important aspect that can improve the way people share, discover, and relate to content.

Whether you’re a business or a professional who’s running his own social media personal brand, hashtags can help you improve the reach and awareness of your message, grab the attention of interested prospects, and skyrocket the results of your digital marketing campaigns.

Hashtags are extensively used on Instagram and Twitter, but they tend to go well with the other popular social platforms like Facebook, LinkedIn, Snapchat, and Pinterest.

Why are Hashtags so Beneficial?

But why so much fuss about it? After all, it’s just a social media feature, right?

Wrong.

Hashtags are extremely beneficial to individuals who run businesses, who promote content, and who sell ideas. The main purpose of hashtags is to give social media content an organized structure and labeling process. The end purpose is traffic, engagement, and eventually sales.

Here are the main reasons why hashtags are so extremely beneficial for professionals and businesses:

  • Hashtags help you keep your content’s structure organized
  • Hashtags can start or spread hot and breaking news
  • Hashtags help you effectively spread the word about an event
  • Hashtags can help you test various concepts, ideas, and topics
  • Hashtags serve as good metrics for business and social media analytics
  • The right hashtags will put your social media content in front of the right audience
  • Hashtags help you improve your brand’s image and reputation
  • Branded hashtags are able to solidify your positioning in your niche marketplace
  • Hashtags that go viral will generate direct and immediate improvements in your business performance.

Most Popular Hashtags

The title of this post shouldn’t give the impression that the content inside is able to deliver the “key” to hashtagging success or the “magic pill” that you can swallow and become successful.

In fact, the ten most popular hashtags in the world should serve as points of reference. Of course, if you want to, you can use them directly by placing them in your posts. Bear in mind that this technique will not bring you the results you crave.

What you can do is analyze, study, and dissect each of them to discover what made them become so popular and viral. Here they go:

  1. #love – a strong state of being, emotion, and common interest
  2. #instagood – serves as the “very best of…camera captures/experiences/foods, etc”
  3. #photooftheday – a remarkable image that stands out from the crowd
  4. #fashion – needs no explanation
  5. #beautiful – one of the strongest and most common positive adjectives
  6. #happy – again, another state of being – the state of happiness
  7. #cute – similar to beautiful, a common describing adjective
  8. #tbt – stands for Throwback Tuesday, and indicates an old thought, idea, or event
  9. #like4like – “you like my post, and I’ll like yours”
  10. #followme – basic CTA (call-to-action) for prospects to become followers

Tips to Improve Your Hashtagging

Obviously, the post can’t end without me leaving you with some insightful tips and tricks on how to improve your hashtagging game. Here they are:

Learn to Leverage Trending Hashtags

You can identify trending hashtags by using various free Instagram tools. You can then identify the ones that have a close link with any of your posts and use them to boost the traffic and engagement.

Keep Hashtags Relevant to Content and Target Audience

Keep your hashtags relevant!

For example, if a student seeks to buy a custom essay, he would typically search for #customessay, #buyessay, or #buycustomessay. If he seeks more, perhaps custom essay papers, his search will look different.

When you write a hashtag, try to be as specific as possible. The more specific and relevant hashtags the more relevant prospects will reach your page.

Don’t Use Too Many or Too Few Hashtags

Every social media network has different hashtagging practices. On Instagram, you generally post more hashtags than you do on Facebook or Twitter. The easy tip would be to learn how each social channel treats hashtags and how users prefer it and then simply adapt. Here’s a great educational resource that should help you get started.

Create a Branded Hashtag

You can create your own hashtag, a unique type of hashtag that is associated only with your brand’s name, culture, and image. For example, Nike’s #justdoit was simple – they only had to use their branded tagline to create a strongly branded hashtag for social channels.

Takeaways

Now that you’ve discovered the true importance of hashtags, the most popular hashtags at the moment, and the strategies to take your hashtagging game to the next level, it’s time to take action.

Simply put, you’ll never improve your “game” if you’re constantly avoiding the practice. Even if you start small and go slowly, you’ll be able to learn from your experiences and generate real change in results. What are you waiting for? Get on to it!

Author Bio:

Sharon is marketing specialist and blogger from Manchester, UK. When she has a minute, she loves to share a few of her thoughts about marketing, writing and blogging with you. Currently, she is working as a marketer at essay writers service . You could follow Sharon on Facebook.

A Quick and Simple Guide to Hashtags on Pinterest

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Guest Post by PJ Taei

The last decade has seen numerous social networking sites come and go as technology and society themselves continue to evolve. For every example like Facebook that boasts hundreds of millions of monthly active users around the world, you have a site like Friendster or MySpace that people barely even remember in 2019.

Pinterest is one of those sites that thankfully falls into the former category instead of the latter.

According to one recent study, Pinterest still boasts 250 million monthly active users around the globe as of the fall of 2018. About 125 million of those users are based in the United States and all told, they’ve created more than 175 billion pins since the site went live.

If you want to have a unique, relevant and compelling “conversation” with your target audience in the modern era, Pinterest is still one of the most valuable tools that you have. But to truly get the most out of your investment, you need to better acquaint yourself with one powerful little feature built into the platform:

The hashtag.

Similar to other social media channels, Hashtags are short words or phrases that are commonly preceded by a “#” symbol that people on sites like Pinterest use to search and quickly identify posts on specific topics. But more than that, hashtags are an opportunity for marketers to not only boost their visibility on Pinterest, but dramatically increase their return on investment as well.

Using those hashtags simply requires you to keep a few key things in mind.

The Finer Points of Leveraging Hashtags on Pinterest

From a certain perspective, think about hashtags like keywords that you strategically use on your website in order to boost your larger SEO efforts: instead of targeting Google with those keywords, you’re targeting the far more specific Pinterest audience.

Much like Google, Pinterest uses a unique algorithm to decide what types of content people see. The elements that make up this algorithm are:

  1. The Smart Feed, which includes, content a user sees immediately after logging in
  2. The Following Feed, which is content posted by people that the user has followed
  3. Searches, which are the results that appear whenever someone searches for a keyword or phrase

Using hashtags not only gives you higher visibility in Pinterest searches, but it can also garner you prime real estate in something called the Pinterest Hashtag Feed as well.

The Pinterest Hashtag feed is heavily reliant on when something was posted – meaning that newer posts will always appear more prominently than older ones.

You can add up to 20 hashtags to the description of every piece of content you post, and you should absolutely do so. The more recently you include a hashtag on a particular topic, the more likely it is that current searchers will find you.

Hashtag Best Practices

When you add music to a video you’ve posted on Pinterest, for example, there are at least three hashtag opportunities hiding in plain sight. The first is whatever the subject of your video happens to be. The second is the name of the song you’ve added, and the third is the artist behind that song. This way, anyone searching for that track is going to come across your video – even if they weren’t necessarily looking to connect with a brand like yours. If what they happen to find is engaging, relevant content, you come out all the better for it.

As stated, you can have up to 20 hashtags per pin on the site – but they shouldn’t all be variations of one another. For the best results, try to come up with as many hashtags as possible in the following categories:

  • Did you take an incredible photo from Manhattan? Be sure to include #Manhattan in your post
  • Industry-specific. A video on demand business promoting themselves on Pinterest would naturally want to include things like #VOD #VideoOnDemand and similar variations
  • Calls to action. This is self-explanatory. Always include things like #clickhereformore or #callustoday, the same as you would on something like a landing page

If you need help finding the best hashtags, you can once again allow Pinterest to be your guide. Visit the profiles of other brands in your industry and pay attention to not only what types of content they’re using, but what hashtags accompany it. The chances are high that you’ll quickly find a huge number of hashtags that you hadn’t even considered. There are also a variety of different tools that you can use to help automate this process like Hashtagify and others. Consider these tools as the Pinterest equivalent to something like the Google Keyword Planner.

Finally, be sure to pay attention to which hashtags people are responding to and which ones they aren’t. Don’t be afraid to try variations of hashtags until you find the one that really strikes a chord. Once you get a little bit of traction with a hashtag, that momentum tends to build on itself over time. So once you do find something that resonates with people and that folks start using on their own, don’t be afraid to hit that hashtag, again and again, moving forward.

In the End

Ultimately, the most important thing for you to remember is that while hashtags are a way to help people find your content, they’re also valuable for a much larger reason. They’re also a powerful way to grow an online community, bringing people together over their love and interest in certain subjects. By strategically picking out keywords that work well with your post – even if they’re not directly related to your products and services – you’re giving people a new opportunity to become exposed to your brand.

Pretty soon, that brand will become an organic part of both the conversation and the community and your bottom line will absolutely thank you for it.

 

 

 

How to Create a Social Media Calendar

The ascent of social media has opened channels for more profound discussions among organizations and clients, and this has implied that organizations need to make bona fide content for those platforms, yet also create enough ROI to legitimize the time and capital they put resources into it.

In this new world, numerous organizations battle to make a steady social media marketing procedure, posting indiscriminately and randomly, and trusting their endeavors will be sufficient to keep their group of spectators locked in.

An extraordinary method to maintain a strategic distance from this is by utilizing a deliberately arranged content calendar for social media as your distinct advantage. A content calendar can help track your endeavors, make content your group of spectators cherishes, and meet your marketing objectives quicker.

Moreover, you can hire the best online assignment help to create your valuable content by considering your needs and requirements.

A content calendar for social media that encourages you to win

In case you need to hit explicit objectives, you have to follow your social media marketing activities dependably.

A well-overseen content calendar will support you to:

  • Plan and make content that enables you to hit explicit objectives
  • Keep your content predictable consistently
  • Compose your group and agent explicit assignments to the ideal individuals for the activity
  • Ensure you have a decent equalization of various sorts of content
  • Make space for the suddenness

Content Calendar Tips

How would you approach making a triumphant content calendar for social media ? When it comes to create a content calendar for your social media channels, you can also use some #hashtags that can help your calendar to find it easily and effectively. For example, #Content, #Socialmedia, #Calendar and a lot more.

Let me tell you about various services out there on the web:

  1. Structure it around your deals cycle

You aren’t making content since it’s a fun activity (however it is.) Great content ought to dependably bolster explicit business objectives.

  • The Entrepreneur utilizes an article calendar to design their yearly content
  • Consistently is committed to a particular topic, and the content is planned around that
  • You can make a comparable calendar that envelops every one of your business cycles and dispatches

You would then be able to utilize that calendar to design social media posts that help these cycles.

  1. Occasion jack (sensibly speaking!)

Taking advantage of the promotion around social occasions like Halloween, the winter occasions, or the late spring get-away can assist you with connecting with your clients.

Plan social media content around occasions that issue to your optimal customers. If a large piece of your optimal group of spectators is Star Wars fans, making content around May the fourth can genuinely help.

  • The day after Thanksgiving and Cyber Monday are inconceivably significant days for organizations
  • HubSpot realizes that this business matter to their client base, so they began making and sharing relevant content in the weeks working ready
  • We’d be unimaginably amazed if this isn’t a piece of a more significant advancement went for helping their clients make more deals.

Make sense of which occasions and occasions matter to your clients, and add them to your social media content calendar with hashtagify.me.

  1. Treat each channel separately

Each platform is extraordinary and has specific qualities and shortcomings. What works genuinely well on Facebook may slump on Twitter and the other way around.

When arranging your content, make a platform-explicit system. Tailor your language and pictures to every platform.

  1. Plan ahead of time yet permit for adaptability

Arranging your social media updates causes you to remain reliable and on-brand. It likewise tries following your endeavors so a lot simpler! Be that as it may, social media is tied in with being genuinely human, and that is the reason you have to permit some space for suddenness.

  • In the UK, individuals realize the Christmas season is hugely in progress when John Lewis discharge their yearly Christmas promotion. It’s turned into somewhat of a social occasion
  • Innocent beverages played off the publicity and incredibly consolidated the hashtag.

You can do likewise. Look out on relevant content in your space and make social media posts around it

  1. Calendar conceptualizing
  • Set aside time in your timetable for looking into and refreshing your content calendar
  • Regardless of whether it’s 15 minutes every day or an hour seven days, set aside a few minutes to design, conceptualize new content thoughts, survey posts, and prep for dispatches!
  • Permit space for technique and imagination
  1. Offer other applicable content from dependable sources
  • Don’t merely fill your social media content calendar with your very own diamonds. Gather content from other reliable sources. Your group of spectators will love it
  • When building our social media calendar, we attempt to incorporate connects to cool articles and news you’d love just like our content
  • This shows individuals you’re keen on sharing stuff they adore and aren’t merely in it for yourself

Content Calendar Template

So how would you structure your social media content calendar?  You have a couple of various alternatives. You can utilize a social media management dashboard like AgoraPulse, MeetEdgar, Buffer, or Hootsuite to catch thoughts and prep and timetable posts.

  • In case you’re not at the phase where you need to put resources into a social media management dashboard, a primary Google Sheet calendar can enable you to follow your updates.
  • This doesn’t supplant appropriate examination following, yet it makes it simpler to plan updates around explicit objectives.

According to write essay for me, a content calendar for social media will enable you to get key by disposing of mystery. Begin your 2019 marketing methodology with a blast (and a schedule.) are you looking to create your content calendar professionally or you can hire the best one by searching on the web. 

Author Bio:

Saun is the marketing head at essay writing service which focuses on marketing strategy for clients from the education industry in the U.S and the U.K. He has 10+ years marketing experience and has worked with a lot of big companies. He is an expert in inbound marketing,content marketing,social media marketing including facebook, twitter, instagram and lead generation. He has also authored blogs on Lifehack.org, essay writing help and Medium.com.

How to Use Hashtags within Instagram Stories to Get More Engagement

Instagram and hashtags – that’s one of the most compatible couples we know of. Like pancakes and Nutella. Champagne and strawberries.

So why did it take us so long to figure that hashtags work for Instagram Stories, too?

Instagram Stories have a particular appeal to business owners and those who want to build their personal brands. In January 2019, the number of active Instagram Stories users on a daily basis was 500 million. As for hashtags, 36.2% of Instagram posts have 1-3 of them.

When we combine these two trends, we unlock huge marketing potential. Let’s see how we can do that.

Use Hashtags in Instagram Stories to Boost Engagement

  1. Understand How You Can Place Them

In an Instagram post, you use the hashtag in the caption. There’s not much to be said about this: you use it in the middle of a description or you add a series of hashtags after the description. You may also use it in the comments.

In the Stories, you have more opportunities.

  • You can add a location tag. That’s very useful for coffee shops, stores, and other businesses that have location as a crucial factor. When someone sees the story and checks out the hashtag, it will take them to a map
  • You can add text in the story and use a hashtag in the middle of it
  • You can use an individual hashtag

The best thing about using a hashtag in Stories is that you can style it. It will look like a sticker, so you can experiment with it.

  1. Moderation Is Key to Success

In your usual Instagram post, you can use up to 30 hashtags. That’s too much and online marketing guides often recommend you to restrict yourself. In a story, there’s less space for hashtag. One is enough.

You can use a hashtag that fits the occasion. If you need to promote the location, you’ll use it as a tag. If you want to work on brand awareness, you’ll use the brand’s name. To promote an influencer you collaborate with, you’ll use their Instagram handle.

  1. Use Hashtags to Promote Other Profiles

If an essay writing service has a business profile on Instagram, it will focus its presence on building brand awareness. But the marketing team may decide to start another profile that would share tips and tricks for students. In that case, the Paper Writing Pro Service will share a story that tags the new profile and takes its followers there. When the second profile gets popular enough, it will often post stories that lead followers towards the main profile. That’s a great method for capturing leads.

When the service gets a review from EssayShark, they will promote that page in their story, too.

You get the picture, right?

Through hashtags in your story, you can promote profiles you’re related to. You’ll send your followers there because they can get more information about your business. But they will also gain value as Instagram users. They will see something fun, and they will appreciate you for that. The profiles you promote will eventually return the favor.

  1. Use a Unique Hashtag for Your Stories

Instagram Stories give you a great foundation for developing a marketing campaign based on storytelling. Whatever business you have, you can give advice that your followers benefit from. If, for example, you’re promoting beauty products on Instagram, you can share makeup tips through your stories.

Since these are not the only type of stories you’ll share, you’ll label them with a unique hashtag. Then, you’ll highlight them, so your followers can continue seeing them on your profile.

  1. Set the Mood of the Day

Hashtags are a lot like emojis. #Happy means the same thing as the happy face you’d use in online communication. Such a hashtag may set the mood for special days. You can use it when something big is happening for the brand.

But don’t stay limited to it. There are all kinds of emotions that you can use for marketing purposes. You try to set an emotional tone with each story you publish. An appropriate hashtag will contribute to that goal.

  1. Support a Cause

Cause-related marketing works when you want to make your brand popular in the Instagram community. But it also works when you want to contribute towards a special cause. Your brand has values, which the followers identify with. Invite everyone to support a cause by using a hashtag.

In addition, you can tag the official Instagram page of the non-profit organization in the story.

  1. Inspire Your Followers to Use the Same Hashtag

This is the ultimate way to spark engagement. You can organize a giveaway and promote it through a story. You’ll use a special hashtag. The rules of this giveaway will involve people filming stories and using the same hashtag.

If your giveaway is great and you promote it well enough, the Instagram community will spread it. The hashtag is the tool that connects all stories in a cohesive whole.

Hashtags Are Cool. Use Them Wherever You Can!

If Instagram gives you a feature that you could use, there’s a goal you need to meet: find a way to make it profitable for your marketing campaign. This platform is really flexible. You can post all kinds of stories that engage your audience. Hashtags are flexible, too. They add to the usefulness of the story, but they also enable you to get creative.

Are you using hashtags in your stories already?

 

Author Bio

Lauren Adley is a writer and editor at AssignmentMasters, Bestdissertation, BrillAssignment, and uk.bestessays.com. She is dedicated to her family, work and friends. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter.

 

How Social Media Can Move Your Business Forward: A Marketer’s Guide

Do you have your business on Social Media? If not, you are missing a massive share of your income which you could easily get from popular social networks. According to Statista, there are 2.77 Billion Social Media Users in the world as per the estimate of 2019. Moreover, this number would reach up to 3.02 Billion Users in 2021. So if you are not trying to reach those users, you are definitely missing a lot. However, it is never too late to do what you have never done before. A whole new world of billions of internet users is waiting for you to explore it.

The unchallengeable power of Social Media

With millions of websites, e-commerce stores, mobile apps and social networks, we are definitely living in the era of social media. More than two billion people communicate with each other through various networks such as Facebook, Twitter, LinkedIn, Whatsapp, Instagram, Facebook Messenger and other networks.

People especially those who belong to the Age Groups i.e 18-24 and 25-34 are more active on social media. We see them updating their Facebook and Whatsapp status, uploading latest pictures on Instagram or sharing news, opinions or even jokes on Twitter. Without any doubt, Social Media has become the most integral part of their everyday life.

Effects Of Social Media On Brand Presence

According to SimilarWeb, Facebook ranked number 1 among social networks all across the world. Instagram, which is a photo & video sharing service, ranked number 2 and Twitter which allows 140 characters tweets stand for number 3 in ranking. Other popular and powerful networks are LinkedIn, Whatsapp and Youtube. All of these networks receive a massive number of users every day.

Potential customers spend most part of their day on different Social Networks which has made it the most effective platform to create brand awareness. There are estimated 60 million plus business pages on Facebook which means millions of users are reaching those brands every day. Having your brand’s presence on Social Network would definitely result into great return.

Effects of Social Media On Brand Loyalty

Customers come and go and that’s the rule of traditional marketing. You can’t stop clients or force them to come again if they don’t want. However, through Social Media you can create a loyal cliental base for your brands. Those who have used it for making a strong cliental have greater edge over those who haven’t.

Users from different age groups have diversity of interest in following different brands on Social Networks. Regardless of their age, their interest would enable you to keep them engaged through your pages and accounts on Facebook, Twitter, LinkedIn etc.

Effects Of Social Media On Sales

According to Statista, the number of digital buyers in the year 2018 was 1.79 billion which increased in 2019 as 1.92 billion. It is expected that the number of digital buyers would reach up to 2.14 billion in the year 2021. So it shows that a huge number of users make online purchases and pay online bills and taxes. Countries like USA, UK, Germany, South Korea and others have the highest number of digital buyers.

One more interesting fact about digital buyers is that most users are aged 18-34 years. It simply means you will always find these two age groups more active on Social Media and thus they make more purchases.

Social Media For Business: A Marketer’s Guide

There are various marketing channels but nothing can be compared with Social Media when it comes to targeted audience, size of audience and lowest marketing cost. Remember that users visit their Aocial profiles every day and if your brand is there, they would definitely respond today or tomorrow. However, it is also important to understand that every network is not suitable for every type of business.

So before you take your business to a network, you must figure out if it is best for your type of business or not. Once you figure out, you can make your best efforts to grow your audience. To choose the most suitable channel according to your business needs, you should learn about the popular networks:

1: Facebook for Business

Facebook is undoubtedly the most effective tool for marketing your business on Social Media. In marketing, if you have the right toolkit, you can win customers. And this is what Facebook is making sure for you even if you don’t have enough marketing experience. Some important facts which you would definitely like to know before using Facebook are:

  • Regardless of local or global business scale, you can promote it on Facebook and reach big communities to fulfill their needs
  • With Facebook Messenger you can come in direct contact with 1.3 billion users which is surely a huge number
  • On the other hand, you can also leverage the amazing power of advertisement on Facebook through audience network
  • With Facebook IQ, you can easily get access to digital insights and other popular researches to understand your business needs

New marketers might find it a little difficult to use Facebook for promoting and marketing their businesses. However, once they find right tools, use correct strategies and target relevant audience, they can get their utmost business goals.

2: Instagram for Business

Instagram is the second most famous Social Network according to SimilarWeb. Therefore, every type of business can consider maximum utilization of this powerful network. Some of the most important facts about this channel are as follow:

  • Over 1 Billion accounts stay active every month
  • Plus 500 Million accounts stay active every day
  • More Than 500 Million Users take advantage of powerful Instagram Stories every single day
  • More than 80% users follow one or more business accounts on Instagram

If you have yet to use Instagram for your business, it should be the best time to join the network. Additionally, learn the most effective marketing strategy and take your business to 1 billion Instagram users.

3: Twitter for Business

Twitter is the place where millions of users come to know what’s actually happening all around the world. So when it comes to take your business to the height of internet marketing, Twitter comes as one the most effective marketing tool. Some most important facts about Twitter are as follow:

  • Everyday users send more than 500 million tweets
  • Besides, a massive number of users get access to trends, links, moments and articles
  • With Twitter Ads, you can spread your brands all across the internet and grow your customers

If you have a business, you would definitely like to create a strong presence of your business and brands on social networks. With the powerful features of Twitter, you can connect with most appropriate audience for your brands.

Why Use a Hashtag on Twitter?

Now Hashtag (#) has become a popular term on Social Media but this was not the case before 2007. Actually, it was first used by Chris Messina in 2007 and since then it has become a powerful marketing tool to increase your reach. Now the question is why one should use Hashtags? Well, there are various good reasons and some of them are:

  • To Increase Engagement: using hashtags in tweets usually increases reach, engagement and shares at the same time
  • To Build Brands: Marketers who understand the magic of Hashtags have been using it to build their brands on Twitter.
  • To Find Relevant Audience: One of the most important uses of Hashtags is to find most relevant audience for your business, brands and products.

Best Marketing Solutions For Small Businesses In 2019

There are millions of small businesses in the world and hundreds others are being launched every day. However, the biggest challenge that most of the small businesses face is ineffective marketing. Due to lower investment, they can’t invest sufficient money in promotional campaigns. Therefore, for all such businesses, social media networks can be the best marketing solution in 2019.

Author Bio:

Amy Richard is an experienced social media marketer at Assignment Help <https://www.assignmentbox.co.uk/> who has specialized in entrepreneurship and social media marketing at essay writing service <https://www.speedyessay.co.uk/essay-writing-service.php>. She helps small businesses to improve their brand’s awareness of social networks and increase their revenue.

 

5 Successful and Viral Hashtag Campaigns

When hashtags were first introduced, nobody thought they would become an integral part of any digital marketing campaign. And yet, ten years later hashtags are not just playing a key role in social media marketing, but also assists in successfully running an entire marketing campaign.

Today hashtags have given away to brands to engage with audiences. In fact, the most successful social media marketing campaigns have driven exemplary engagement through hashtags. Since hashtags dominate on popular social media channels like Instagram and Twitter, they bring a great advantage that we can’t afford to overlook.

To give you some inspiration, I’ve compiled a list of five of the most successful hashtag campaigns that went viral in recent years.

  1. Audi’s #WantAnR8 Campaign

This hashtag campaign by Audi was probably the longest-running campaigns on Twitter. The campaign was initiated in 2011 when a woman took a photo at the company with the hashtag – to let the brand know how much she wanted to have an R8. The hashtag went viral and Audi saw the opportunity to use the hashtag to drive conversation and promoting their brand around the world.

Audi went up to giving the opportunity to people to drive their dream car for a weekend just by tweeting the hashtag. Overall, the campaign became very successfully to drive engagement in car buyers around the world.

wantanr8
  1. Ryu’s #WhatsInYourBag Campaign

Clothing brand Ryu created a unique hashtag campaign. The brand used the hashtag #Whatsinyourbag to drive curiosity around their various products. Whenever a user posted a photo of what they carry in their gym bag along with a campaign hashtag they automatically enter a competition with a chance to win a prize.

Ryu promoted this campaign heavily on Instagram stories which took the form of a successful giveaway contest. The competition took the attention of numerous people and became the prime reason for their audience to interact with them.

ryu whatsinyourbag
  1. Nest’s #CaughtOnDropCam Campaign

Security cameras inside a home can make people a little uncomfortable. Honestly who wants to be watched in their private time?

But security camera company Nest managed to create a quirky hashtag campaign that restrains the creepiness of being watched and present users with a more human side of their brand. They started a #CaughtOnDropCam campaign to encourage users to share hilarious videos.

The campaign went quickly viral and the hashtag was soon filled with a selection of great video content. The videos got everything from frenzied family moments to pets acting mischievously. The hashtag campaign turned out to be a huge success, also enabling the brand to get new customers.

Nest’s #CaughtOnDropCam
  1. L’Oréal Paris #WorthSaying Campaign

This is one of those hashtags that used a social cause to promote their brand. The hashtag campaign was launched by L’Oréal in 2016, asking women to share what is important to them.

The hashtag campaign went viral because of its social impact and the importance of the subject. The campaign got the support of thousands of women, including celebrities like Jennifer Lopez. To make the campaign even more successful, the brand even took the initiative to donate $0.25 for every mention of #WorthSaying on social media channels.

L'orèal Paris #worthsaying
  1. Purina’s #PetsAtWork Campaign

Purina started a campaign called #Petsatwork. Their aim was simple: they wanted to encourage people to share photos of their pets at work. With the hashtag campaign people were encouraged to take their pets to work and share a photo of them with the hashtag. In fact, the brand wanted to promote the benefits of people bringing their pets to work which primarily include less stress during the day.

The hashtag campaign soon turned into a success as the brand emphasizes how much they care about pets and pet owners. With the #Petsatwork campaign Purina was able to find a lot of engagement and user-generated content in no time at all.

Purina’s #PetsAtWork

Author Bio:

Kirsten Pike is a senior writer and editor at a top-notch essay writing service UK. When she is not writing for work, she likes to spend time writing informative content on web development, social media marketing strategy and e-commerce. She spends weekends with her family, driving around the outskirts of her beautiful town in the UK.