4 Ways to Improve Brand Discovery and Visibility on Social Media

Social media is dense, and getting noticed is hard. Here are a few hacks to maximize your discovery and visibility. Practice these ideas consistently and you will have yourself a formidable social presence.

It is important to collaborate with employees, customers and fans.

For your message to travel on social media, it has to be carried by people. What most companies overlook is that they already have their people on social media – employees and customers.

1. Make social advocates off of enthusiastic employees

Social Employee Advocacy is when your employees advocate your brand on social media by sharing promotional content. When implemented the right way employee advocacy could increase your visibility by as much as 561%.

Why this matters

Of all representatives of a brand on social media, its employees are the most influential. Plus, they have more social connections ( put together) than the brand does, and are also more credible (brands are considered commercial by default).

How to make it happen

Begin by getting them excited about representing the company. Show them how their efforts can help build a brand. Recognize employees’ participation and include incentives. You could use DrumUp Employee Advocacy Platform which has a built in points system and leader board for employee engagement.

If you’re getting multiple promotional shares it also has to be supplemented with other useful industry related content, or your employees’ shares might be blind sighted as commercial…

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Curating top notch content is hard, but its easier when you’re using a reliable algorithm to do it for you. DrumUp’s platform also lets you curate content and share it with your employees, apart from uploading the promotional content that you have created.

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A sound balance for social media success.

When implementing employee advocacy, run a pilot. Share different formats of content with a set of messages and see which types of content:

a. Get most shares by employees
b. Receive most engagement on social media

And then implement the program on a large scale.

2. Happy customers equal valuable social capital

Happy customers incite trust in potential customers. Get content out of happy customers on social media and you have valuable social capital that could persuade more people to give you a try. According to a study, 71% customers have admitted that they make purchases based on social media recommendations.

It isn’t easy to convince people to put in work, but set your activity around the right motivators and you can get your audience to follow suit.

– Create a fun contest that requires taking a picture with your product
– Have one that makes them use your product creatively
– Do a run of the mill story writing contest
– Turn customer testimonials into powerful social media posts
– Share success stories of customers to encourage people to use your product
– Use FAQ on your website to create a useful blog post
– Communicate frequently with valuable customers on your social profiles

There are several great examples of social media campaigns to generate content from customers, but these are my favorite.

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3. Friend your fans and encourage them to share

Don’t ignore your fans. This seems obvious and unnecessary to say but several brands are so focused on content curation and marketing that they overlook the networking and engagement parts. All the content you post is directed at your audience, so you have to acknowledge their needs, concerns and interests for your content to be successful on social.

– Request people to share, this increases your chances of getting them
– Make your posts conversational and
– Initiate impromptu conversations on your social feed, really get to know your audience

Most importantly, make it easy for them to share your content. The easier it is for them to share, the more likely they are to do it.

Create tweets on your blog posts and create provision for your readers to share it right from there.

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You could also create contests that drive more traffic to your social pages.

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4. Make your social content search-friendly and share-worthy

For your content to move on social media it must be discoverable and share-worthy when discovered.

Optimize your content to platform specific search mechanisms.

For instance the hashtags you use on Twitter are critical for visibility. Hashtags categorize and tie together conversations on Twitter.

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Using the right one, or combination of hashtags and you can earn exposure to larger, more relevant and engaged audiences.

To choose the right hashtag you need to know:

a. What’s trending
b. Who’s talking about it

Hashtagify tells you that and more. Leverage Hashtagify’s maps to discover the popularity of hashtags and which influencers are using them so you can ride the wave and make your tweets visible to wider and more specific audiences.

On Facebook and LinkedIn, what you put in your page descriptions matter. Every social media platform has a search engine of its own. Think about what your target audience might search for and include those keywords in your company description so your company page shows up when it should.

One your page does show up, it has got to look good. Make best use of your cover photo space and every other field provided to your for any kind of content.

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When you create or curate content, make it visual. Visual content can’t be compared to plain text. Period.

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Finally, for all your content, remember to orient it towards your viewers, their ideas, their interests rather than your own. Whatever you post, ask yourself if it is useful to your audience and if they will like it before you do.

Author bio

Disha Dinesh is in charge of content at DrumUp. Her interests include social media marketing and content curation.

Introducing Instagram Hashtag Tracking

hashtagify for instagramInstagram is growing like crazy right now. With 400 million active monthly users, it’s fast becoming the go-to social media platform to share images.

Here at Hashtagify, we like to think we keep up with the latest trends. We’re constantly innovating to match what you guys want. When speaking to users, Instagram tracking was a feature that consistently came up. And we listened.

It’s taken a lot of work to get it right, but we’re now ready to introduce Instagram hashtag tracking!

Unlike our competitors, we don’t just consider the posts using the hashtags, but the likes too. This means that we show the true potential reach of hashtags on Instagram, while still finding the top hashtags and top influencers in just a few clicks.

It works pretty much  the same as our Twitter tracking, apart from having some specific numbers relevant to Instagram and a few limitations for now (we’re still in beta).

The feature is available to all of our business and enterprise users. So if you’re on one of those plans, head over to the Hashtags Lab to get tracking.

Not a business or enterprise user but want to explore Instagram tracking? No problem, you can try it out with our risk-free 10 day trial now!

Stay tuned for more Instagram-related updates!

 

Write About Hashtags And Win – $4,000 Reward

How good are you at analyzing hashtags using hashtagify.me? And how good are you at blogging? If you’re good at both, you’ll be interested in our first blogging competition.

hashtagify-reward

In short, we want to show how, with hashtagify.me, users can find great information related to hashtags. During the next two months we want to publish eight blog posts that showcase both some examples of the information you can find, and how you can find it using our tool. We want you to find that information and write the posts.

Here’s the deal:

  • You use hashtagify.me to search and analyze some hashtags of your choosing, and find some surprising, or funny, or useful facts.
  • You write a great blog post based on the facts you found, also describing how you got them using hashtagify.me. If we like your post, we publish it and pay you $250
  • After we’re finished publishing all 8 blog posts of the series, we ask our users and an expert jury to vote them. If your post comes out on top, we give you the $2,000 final prize.

And that’s not all. We need to add a social media analyst and blogger to our team, and we’re really looking forward to use this opportunity to find the best candidates.

Read the full thing here: hashtagify.me/reward