Successful SMM Techniques to Consider On Any Budget

Guest Post by Kristin Savage

Social media marketing remains one of the cornerstones of successful advertisement. With millions of people actively using platforms such as Facebook, Twitter and Instagram, marketers are bound to take advantage of such a lucrative market.

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According to studies, 95% of adults are more likely to follow a brand online if they see social media marketing activity with their name on it. Coupled with the fact that 34% of world’s population uses social media and the internet, the math on whether or not SMM is important is pretty clear.

However, not every company or startup has the budget necessary for paid advertisement. Luckily, social media marketing allows for a plethora of advertisement techniques with little to no costs.

Benefits of social media marketing

Before we get into the specific techniques, let’s take a look at why you should care about them at all. After all, social media marketing is only one of several effective marketing techniques. If we break down the benefits and advantages of social media marketing over others, they would look like this:

  • Industry authority and recognition – Getting recognition as the de facto provider of quality content and services in your niche is important. Many brands struggle to find their footing in the digital world due to a lack of social media exposure. By introducing such a marketing methodology into your brand, you will get a cheap and easy way to build exposure, recognition and buzz around your company.
  • B2C and B2B networking – Social media platforms such as LinkedIn, Behance and even Tumblr are great for networking both in B2C and B2B. Companies often use these platforms to promote their products, recruit new staff and create an online presence overall. The best thing about this type of networking is that it comes free of any cost.
  • High ROI – Social media marketing is one of the cheapest and most accessible ways to market a brand. All you have to do is create dedicated pages with your brand’s name and content to get started. While paid advertisement and ranking boost is available to would-be brands, it is completely unnecessary if you play your cards right.
  • Valuable data and feedback – Most importantly, social media platforms allow you to communicate directly to your customers. It takes only a few seconds to respond to someone’s worries or ask people about their thoughts and opinions in regards to your brand. You can get very valuable customer data by simply talking to your followers in a casual and non-obtrusive social media manner.

SMM strategies to consider

  1. Chase after trends

The name of the game in SMM is content creation. The more content you have on offer, the more likely you are to attract an audience. People love to follow pages that offer valuable insight about popular trends and up-to-date news. In that regard, it’s important to follow your industry’s trends and implement them into your content.

For example, if a new and intriguing book design concept has become popular; why not talk about it on your design agency’s page? The goal of SMM is to attract as many likeminded people to your brand as possible. That way, you will build a community of followers who can communicate among themselves even if you don’t post a piece of content now and then.

  1. Audience targeting and segmentation

One of the major benefits of social media marketing is the fact that you have access to literal billions of users. It’s quite easy to target individual audiences through specialized content and segment them into manageable groups. Each brand has numerous products and services attached to their name.

Just like any one person in the world, not every follower will like everything they see on your page. To that end, you can create content based on different product lines and customer profiles. Once you gather a sizeable following, you can conduct a small survey to see how many of your readers fall in each distinct category.

Believe it or not, an international audience isn’t impossibility through social media platforms. You can check Pick Writers’ translation reviews to find a professional translator for your social media content. This will allow you to create much clearer content planning strategies for the future.

  1. Motivational content works

Easily digestible content will always take precedent in social media channels. Some of the most popular and shareable content on platforms such as Facebook, Twitter and Instagram falls into the “motivational” category. It’s quite easy to understand why – people like to see encouraging and positive messages.

You can create a content plan that focuses on motivational quotes, thoughts and life goals and complement them with mellow images. These content pieces can go alongside your logo and visual elements for added effect.

  1. Using Thunderclap campaigns

Thunderclap is one of the most popular and effective social media marketing techniques out there. Best of all, it is completely free to use and allows brands to reach very sizeable audiences. The secret of Thunderclap is in the fact that you can use your existing follower base to attract new customers.

Each of your followers can participate in the “thunderclap” and let you post an automated piece of content on their profile pages. This content pops up on every participating profile at the same time, effectively creating an online flash mob. The subsequent reach and conversion rates would shock even the most cynical social media marketing manager.

  1. Implement proper hashtags

Social media campaigns often live and die by the hashtags that accompany them. While Instagram gave birth to the trend of implementing hashtags, platforms such as Tumblr and Facebook have fully embraced them in the meantime. Make sure to use easy-to-memorize and relatable hashtags in your social media marketing content. All you have to do is type a hash and follow it up with a word or a phrase you want to associate with.

If chosen correctly, it will help you reach an audience which likes to see content related to that tag. Use as many hashtags and in as many content pieces as you want. Just make sure that you use the ones related to your brand, industry and niche.

  1. Consider using memes

Memes are a very popular and trending topic on social media platforms. In short, memes often represent witty commentary written across an image from a popular movie or a TV show. Memes are a great way to approach younger audience or anyone who is remotely familiar with the content included.

Memes are great in social media marketing because of their cheap entry price (at zero cost) and the humor that accompanies them. Very few people are able to resist the urge to comment or share a funny meme with their friends or colleagues. It makes sense to brand your custom memes with brand-specific content in order to gain more exposure and buzz as a result.

  1. Use calls to action

Lastly, one of the most important elements to any content marketing strategy is to include calls to action. CTAs revolve around literal “requests” from the viewers, allowing you to provoke a response from your followers. Calls to action can include anything from purchase requests, friend recommendations or comments on the content itself.

Use calls to action in order to create activity surrounding your content and make sure that people involve in it. This is the best way to start building a community around your brand at zero costs. All it really takes is to write creative CTAs and not be afraid to ask your followers to speak their minds. They wouldn’t expect anything less from a prolific brand such as yours.

Conclusion

As you can see, you don’t need a six-figure budget to start a successful social media marketing campaign. Creativity and professionalism go a long way when it comes to online marketing, especially through social media platforms.

Make sure to try different techniques before settling for the one (or several) that works. It will help you figure out which content types you are good at and how involved you would like to be with your day-to-day social media management. In the end, all that matters is that your brand’s presence grows organically and without any artificial (i.e. paid) advertisement.

Author Bio

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.  She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion. You can find her on Facebook and Twitter.

Everything You Need to Know About Creating a Hashtag Plan

Guest post by Mary Walton

Surprisingly to many marketers and social media entrepreneurs, hashtags have been around for over ten years but have only recently become hugely popular across all the major social media platforms. In short, hashtags exist for two simple reasons.

Firstly, so social media users can easily find the content they are looking for when searching online. Secondly, so users are able to connect with other users who have similar interests with them.
Fast-forward to the present day and you’ll find nearly every single business using social media is using hashtags to promote their pages, their content and to connect with their users and followers. So how does your business use hashtags? Do you simply put tags that are relevant to your posts or do you have an overall plan?

Whichever category you fall under, let’s explore everything you need to know on how to create the perfect hashtag strategy.

Formatting Your Hashtags

To start with, we’ll start with the two main factors that all good hashtags have. These are readability and speed. Internet users are renowned for their short attention spans and need their information, post content and hashtags presented into an easily digestible format.

Of course, one of the most obvious things you can do here is to keep your hashtags short. This makes things easy to read for your users. Also, if you’re using multiple words, using capital letters in your hashtags can increase your readability, ensuring your hashtags are scannable, for example, #LifeofWandering.

Using Specific Hashtags

Nearly every business nowadays will be using hashtags on their posts, so it’s important that you invest time creating and using hashtags that help you stand out from the crowd. The more unique the hashtags you choose to use, the more effective they’ll be in creating your own brand identity.

“When it comes to hashtags, it may be tempting to use extremely popular tags like #insta, #instadaily or #l4l etc. However, these are some of the most commonly used tags, and they’ll simply put your content in front of spam accounts, not real users,” shares Jennifer Riley, a social media manager for Boom Essays.

Implement Calls to Action

Despite the fact we’re talking about hashtags, you can still use this area of your post to implement a clever call to action phrases that can guide your followers and users on a new journey into your business.

One of the most effective examples of this was Coca-Cola’s latest hashtag which read #ShareACoke. This was only one part of the marketing strategy at the time, but it was printed on many cans and bottles of the product.

Joined with the personalised bottles you may have seen several years ago, such as #ShareACoke with so and so, and it’s easy to see why this was such a successful campaign.

Using Your Brand Name or Product

One of the increasingly popular ways to use a hashtag is using your brand name or the name of the specific products that you’re selling, similar to the consideration above.

The chances are that a hashtag of one of these two factors won’t already exist because it’s the name of your brand, meaning you can claim it as your ‘own’. For example, if you go onto Instagram and search your brand name, how many posts are returned? If you’re looking in the 0-50 region, this is ideal as you can ensure your posts are easy to find for your customers.

Using Online Tool

When writing your post content and your hashtags, accuracy is paramount. Since most posts will have a small amount of text, problems in the content will stand out easily, and it can damage your credibility as a business and the effectiveness of your hashtags. Here are some tools to help you with your accuracy;

  • Ie vs Eg and Grammarix
    These two blogs are full of posts to help you improve your grammar skills.
  • Academized
    A writing agency that runs courses to help you improve your writing skills. This type of courses is recommended by The Huffington Post.
  • State of Writing and My Writing Way
    These two blogs have a tonne of writing guides you can download and follow to write your posts.
  • Essay Roo and Assignment Help
    These are two services that can help you edit and proofread your posts.
  • Cite It In
    A tool for adding professionally formatted citations to your posts.
  • Paper Fellows
    A writing agency that can write your social media posts on your behalf.
  • Easy Word Count
    A free tool for helping you stick to the word count on social media.

Using Hashtags to Create Competitions

Using a unique hashtag is one of the best ways to hold a competition, which has been proven time and time again to be one of the best ways to expand your reach, your post engagement rate and your overall follower count.

“Running a promotion in your business, especially a digital campaign, must have its own hashtag for people to use and get involved in. For example, getting users to send you pictures of them using your products, tagging you with the #competitionhashtag is a great way to get users to engage with your business” states Amy Walker, a social media manager for UKWritings.
Using Hashtags with Your Influencers

One of the most popular ways to boost your social media campaigns and market your business is using an influencer in which you have a content relationship with. This means you’ve hired, or has some sort of agreement, with an influencer who is now working and talking about your business to their followers.

Whether you’re using one or multiple influencers, getting them to use a hashtag that you’ve created for your campaign is a great way to get your content out there in front of new followers in an easy-to-find way.

One of the best examples of this kind of campaign was carried out by Walmart who worked with seven influencers in order to raise money to #fighthunger. The hashtag was used by Walmart and the contracted influencers who were able to raise over $3 million for charity.

 

Author bio:  Mary Walton is an editor Australian  Assignment Writing Service. She blogs on Simple Grad, her educational website. Mary enjoys working with students, for example tutoring at Big Assignment. She likes sharing her knowledge, and getting new ideas from young minds.

 

4 Ways to Improve Brand Discovery and Visibility on Social Media

Social media is dense, and getting noticed is hard. Here are a few hacks to maximize your discovery and visibility. Practice these ideas consistently and you will have yourself a formidable social presence.

It is important to collaborate with employees, customers and fans.

For your message to travel on social media, it has to be carried by people. What most companies overlook is that they already have their people on social media – employees and customers.

1. Make social advocates off of enthusiastic employees

Social Employee Advocacy is when your employees advocate your brand on social media by sharing promotional content. When implemented the right way employee advocacy could increase your visibility by as much as 561%.

Why this matters

Of all representatives of a brand on social media, its employees are the most influential. Plus, they have more social connections ( put together) than the brand does, and are also more credible (brands are considered commercial by default).

How to make it happen

Begin by getting them excited about representing the company. Show them how their efforts can help build a brand. Recognize employees’ participation and include incentives. You could use DrumUp Employee Advocacy Platform which has a built in points system and leader board for employee engagement.

If you’re getting multiple promotional shares it also has to be supplemented with other useful industry related content, or your employees’ shares might be blind sighted as commercial…

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Curating top notch content is hard, but its easier when you’re using a reliable algorithm to do it for you. DrumUp’s platform also lets you curate content and share it with your employees, apart from uploading the promotional content that you have created.

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A sound balance for social media success.

When implementing employee advocacy, run a pilot. Share different formats of content with a set of messages and see which types of content:

a. Get most shares by employees
b. Receive most engagement on social media

And then implement the program on a large scale.

2. Happy customers equal valuable social capital

Happy customers incite trust in potential customers. Get content out of happy customers on social media and you have valuable social capital that could persuade more people to give you a try. According to a study, 71% customers have admitted that they make purchases based on social media recommendations.

It isn’t easy to convince people to put in work, but set your activity around the right motivators and you can get your audience to follow suit.

– Create a fun contest that requires taking a picture with your product
– Have one that makes them use your product creatively
– Do a run of the mill story writing contest
– Turn customer testimonials into powerful social media posts
– Share success stories of customers to encourage people to use your product
– Use FAQ on your website to create a useful blog post
– Communicate frequently with valuable customers on your social profiles

There are several great examples of social media campaigns to generate content from customers, but these are my favorite.

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3. Friend your fans and encourage them to share

Don’t ignore your fans. This seems obvious and unnecessary to say but several brands are so focused on content curation and marketing that they overlook the networking and engagement parts. All the content you post is directed at your audience, so you have to acknowledge their needs, concerns and interests for your content to be successful on social.

– Request people to share, this increases your chances of getting them
– Make your posts conversational and
– Initiate impromptu conversations on your social feed, really get to know your audience

Most importantly, make it easy for them to share your content. The easier it is for them to share, the more likely they are to do it.

Create tweets on your blog posts and create provision for your readers to share it right from there.

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You could also create contests that drive more traffic to your social pages.

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4. Make your social content search-friendly and share-worthy

For your content to move on social media it must be discoverable and share-worthy when discovered.

Optimize your content to platform specific search mechanisms.

For instance the hashtags you use on Twitter are critical for visibility. Hashtags categorize and tie together conversations on Twitter.

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Using the right one, or combination of hashtags and you can earn exposure to larger, more relevant and engaged audiences.

To choose the right hashtag you need to know:

a. What’s trending
b. Who’s talking about it

Hashtagify tells you that and more. Leverage Hashtagify’s maps to discover the popularity of hashtags and which influencers are using them so you can ride the wave and make your tweets visible to wider and more specific audiences.

On Facebook and LinkedIn, what you put in your page descriptions matter. Every social media platform has a search engine of its own. Think about what your target audience might search for and include those keywords in your company description so your company page shows up when it should.

One your page does show up, it has got to look good. Make best use of your cover photo space and every other field provided to your for any kind of content.

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When you create or curate content, make it visual. Visual content can’t be compared to plain text. Period.

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Finally, for all your content, remember to orient it towards your viewers, their ideas, their interests rather than your own. Whatever you post, ask yourself if it is useful to your audience and if they will like it before you do.

Author bio

Disha Dinesh is in charge of content at DrumUp. Her interests include social media marketing and content curation.

Introducing Instagram Hashtag Tracking

hashtagify for instagramInstagram is growing like crazy right now. With 400 million active monthly users, it’s fast becoming the go-to social media platform to share images.

Here at Hashtagify, we like to think we keep up with the latest trends. We’re constantly innovating to match what you guys want. When speaking to users, Instagram tracking was a feature that consistently came up. And we listened.

It’s taken a lot of work to get it right, but we’re now ready to introduce Instagram hashtag tracking!

Unlike our competitors, we don’t just consider the posts using the hashtags, but the likes too. This means that we show the true potential reach of hashtags on Instagram, while still finding the top hashtags and top influencers in just a few clicks.

It works pretty much  the same as our Twitter tracking, apart from having some specific numbers relevant to Instagram and a few limitations for now (we’re still in beta).

The feature is available to all of our business and enterprise users. So if you’re on one of those plans, head over to the Hashtags Lab to get tracking.

Not a business or enterprise user but want to explore Instagram tracking? No problem, you can try it out with our risk-free 10 day trial now!

Stay tuned for more Instagram-related updates!

 

Write About Hashtags And Win – $4,000 Reward

How good are you at analyzing hashtags using hashtagify.me? And how good are you at blogging? If you’re good at both, you’ll be interested in our first blogging competition.

hashtagify-reward

In short, we want to show how, with hashtagify.me, users can find great information related to hashtags. During the next two months we want to publish eight blog posts that showcase both some examples of the information you can find, and how you can find it using our tool. We want you to find that information and write the posts.

Here’s the deal:

  • You use hashtagify.me to search and analyze some hashtags of your choosing, and find some surprising, or funny, or useful facts.
  • You write a great blog post based on the facts you found, also describing how you got them using hashtagify.me. If we like your post, we publish it and pay you $250
  • After we’re finished publishing all 8 blog posts of the series, we ask our users and an expert jury to vote them. If your post comes out on top, we give you the $2,000 final prize.

And that’s not all. We need to add a social media analyst and blogger to our team, and we’re really looking forward to use this opportunity to find the best candidates.

Read the full thing here: hashtagify.me/reward