When you’re using a hashtag for a marketing campaign, you need to keep track of its health status. Some of the fundamental questions are:
How is the hashtag adoption going?
Are the generated impressions growing as they should?
What is the sentiment around it?
How are our own promoters doing? Who is using the right tactics?
Is the campaign going viral?
We created the CyBranding Hashtag Intelligence Summary panel to answer all these questions at a glance, without having to manually sift through all the tweets. This new detailed video walkthrough will show you how.
Would you like to test these features with your hashtags? You’re lucky, because we have a 14 days free trial for all our plans! Check our plans and pricing and Start your free trial now!
The shortest path to becoming an influencer for an existing hashtag is to connect with its current influencers. And the shortest path to getting a new hashtag off the ground is to connect with relevant influencers who would be interested in promoting it.
Given these premises, it’s hardly a surprise that the most used area of our Hashtag Intelligence tool is the Influencers panel. And that’s also the reason why we packed lots of features into this panel.
To make it easier to understand how you can use this panel to find the most interesting influencers for your hashtags, and to connect with them, we created a new detailed video walkthrough. Enjoy!
This post by Katie Williams is an entry to our $4,000 Blogging Contest. Katie serves as the International Marketing Manager of eFaqt, an education-tech startup in Amsterdam. She uses Hashtagify to analyze trending hashtags, and evaluate the success of various marketing campaigns.
In today’s hyper-connected world it’s not enough to be well-connected in “real life”; if you seek to truly stand out in your field, you must also carefully curate your online presence. In this post, I’ll show you a real world example of how you can mine hashtag data to tailor your tweets with the right hashtags, mention the right people, and set yourself up to become an influencer in your field.
In the past, professionals from various sectors would convene at in-person conventions only a few times a year to discuss the latest findings and trends in public; now, those conversations are often open on Twitter 24/7. Hashtags are the glue that holds these conversations together, and keeps them going on a specific topic. You can use hashtags to both analyze what’s going on and to jump into the debate in real-time.
I work for a startup in the education space. In this example, I’ll show you how I used hashtagify.me to identify the right hashtags and the top influencers on Twitter, to engage with those influencers, and even to interview them. Keep in mind that you can follow these steps for any field, or specialization.
Step 1: Define your niche: #education is too broad
It is vital to define your niche. Education is a very broad topic, and I found out that the most obvious hashtags, #edu and #education, are too generic for my goal of becoming a Twitter influencer.
One great way to find out how your niche is divided on Twitter is to do a basic hashtag search using Hashtagify’s free service. As you can see in the image below, #edu (education) has a lot of areas, but many of the smaller niches aren’t going to show up in the top 10 related hashtags. Luckily, using CyBranding Hashtag Intelligence, the premium counterpart to hashtagify.me, I was able to dive deeper and find #edtech, which is nicely tailored to my interests.
So, be sure to hone in on your exact specialty so you can become a top influencer in the field that best defines your passions.
Step 2: Determine influencers in your field
When I first started teaching, it was rare to find fellow educators on Twitter. However, in the past few years, educators have flocked to Twitter in record numbers to share best practices and top news. Again using Hashtag Intelligence, I’ve tracked nearly a million tweets for #edtech in the past 70 days alone. Now, I want to find which influencers are the most active on Twitter.
Finding the top influencers is easy: Simply click on the “influencers” tab for your hashtag, and get ready to pull some amazing data. On Hashtagify you’ll find the top 6, while with Hashtag Intelligence I was able to get the top 50.
Step 3: Find individual influencers
After doing a bit more research, I see that the top three influencers for #edtech are all organizations. Don’t forget to follow top organizations, too, because they share high-quality content that you can re-share to your followers. However, there are a few non-organization accounts in the top 10, and they are even more interesting for me since I want to connect with individuals who are passionate about #edtech.
So I reached out to @shellterrell, a super educator, with a super Twitter presence. She’s the number one individual influencer for #edtech, according to the last 70 days’ data. I learned that Shelly has trained teachers in over 20 countries, and even founded the Twitter chat #edchat. I asked Shelly about her top tip for those new to Twitter. She said it’s all about the hashtags. Shelly mentioned that she finds stuff she loves online, and then shares via Twitter by using the appropriate hashtags.
@ShellTerrell I’m writing an article on #edtech and would like to quickly interview you. Can I email you some questions? Or, quick Skype?
Shelly contributes on Twitter everyday using these hashtags when sharing different content gems she’s found. By the way, Shelly has over 46,000 followers on Twitter, so definitely heed her words of advice! Listen to her own words in the video that she shared on Twitter via Instagram below:
Find More Relevant Hashtags for your Field
Shelly was kind enough to mention some other amazing educational Twitterers whom I could contact. Because Shelly founded #edchat, another top hashtag for education, I decided to dig deeper into this hashtag, too. #Edchat is a Twitter chat for educators, and those interested in chatting about education-related topics. Unlike many other Twitter chats, #edchat does not have a specific meeting time, but rather asks educators to engage with others frequently, yet meaningfully in this professional learning network.
I was able to find #edchat influencers using Cybranding Hashtag Intelligence. According to Hashtagify’s data from the past 70 days, the top influential individual for #edchat is @tomwhitby. The second most influential individual for #edchat, whom Shelly also recommended to me to, is @cybraryman1, who has over 38,000 dedicated followers on Twitter.
Jerry Blumengarten, aka @cybraryman1, is an educator, speaker, writer, and moderator of #edchat. Jerry says if you want to engage more on Twitter, it’s imperative that you find hashtags for various subdivisions of your sector. For education, he mentions following hashtags for one’s specific subject area, grade level, and/or state.
This is also easy to do for other fields. Simply narrow down your topic into sub-fields. For example, perhaps #arted (art education) suits you better than #education as an art teacher, or #elemchat (elementary chat) makes more sense for you than #highered (higher education). As you can see, it’s important to find the specialized hashtags that will work best for you. Check out Jerry’s awesome Twitter tips he shared via Instagram below:
Nicholas Provenzano, @thenerdyteacher, another top #edchat influencer, and friend of both @ShellTerell and @cybraryman1 was named the ISTE Outstanding Teacher of the Year in 2013. Nicholas chimed in on our discussion to advocate for authenticity on Twitter. The Nerdy Teacher has over 33,000 followers on Twitter, and makes a very authentic case for authenticity in his Vine below:
Step 4: Build connections, drive engagement
Now that you’ve found the most interesting hashtags and influencers, it’s time to be persistent and consistent in your engagement on Twitter. According to Ekaterina Walter, a social media strategist at Intel, there are a few ways to effectively engage on Twitter.
● Tweet consistently
Just like Shelly mentioned, it’s important to tweet each day using a wide range of hashtags for your field. Consider setting aside time throughout the day to peruse content, and tweet. If you find yourself tweeting at various times throughout the day, you might want to consider using a tweet scheduling app to schedule your tweets in advance.
● Connect people
Sometimes it can be daunting reaching out to Twitterers with follower-counts in the tens-of-thousands like our #edtech and #edchat heroes you saw earlier, but you’ll be surprised how kind people are, and how excited specialists are to connect with others in their field. However, don’t forget to return the favor. Connect others on Twitter, and the good karma will keep on flowing.
It’s also important to connect with upcoming influencers in your field. Some real Twitter gems have less than a few thousand followers, but share amazing content. Connect lesser-known Twitterers with one another when you know they share mutual interests, and could benefit from one another’s content.
● Promote others
When you come across a Twitterer that continuously shares awesome content, don’t be afraid to share them on #ThankfulThursday or #FF (Follow Friday). Simply add the person’s username to your tweet, and use the appropriate hashtags (see example below)
Choosing a suitable hashtag is essential for any large event, whether you’re active on social media or not (although you should be!). It takes thought, careful consideration and a dedicated effort to promote the hashtag before, during and after the event.
A good hashtag will group everything together, helping your event to cross-over from the material world into cyberspace, creating a lasting legacy that you can curate in the years to come to show the world just how fantastic it was. And your events *are* fantastic, right?
Here are eight tips on best practice for hashtag usage at events.
Before The Event
1 – Do Your Research
Before choosing a hashtag, be sure to do your research. A good hashtag should be short, to preserve valuable characters, and memorable. You should also check to make sure that your hashtag isn’t already being used – generic terms will be cluttered and difficult to break through, and you want all (or at least 95%) of the tweets that use the hashtag to relate to your event.
Bad: #MicrosoftNewProductLaunch / #Launch
2 – Promote On All Collateral
Once you’ve decided upon your hashtag, start using it in your tweets so that early adopters will see your existing tweets before they use the hashtag. Otherwise, you run the risk of people incorrectly assuming that no-one is using the hashtag and not bothering to include it in their future tweets. You’ll also want to make sure that it’s included on all of the collateral for the event, from e-shots and press releases to direct mail, posters and even the tickets.
If you avoid this crucial step, or carry it out half-heartedly, it will be difficult to gain traction and you might find that your perfect hashtag is left unused while people invent their own tags, scattering the information and making it harder for you to track your hashtag’s success.
During The Event
3 – Monitor the Hashtag
Have a social media team in place on the day to monitor the hashtag, retweeting the best messages and offering support to those with questions. Depending upon how big the event is, and how much is going on, you may need multiple people to take control of the Twitter feed. In these circumstances, agree in advance who will be responding to queries, and separate the live-tweeting duties between the other team members. You should aim to have at least one team member monitoring the hashtag at all times to offer support and encouragement and to foster interactivity.
4 – Use it Everywhere
Make sure you plaster the hashtag everywhere, from speakers’ slides to goodie bags, event programmes and any mobile app that you might be using. Think outside the box and include your hashtag anywhere you can, and ensure that it’s included in any speaker sessions or announcements that are made.
5 – Consider Using a Tweetstream
At some events, you’ll see screens scattered around that display a live-stream of the most recent tweets to include the hashtag. While this can be a risk, as you never know when a negative or offensive tweet might appear, it can also be incredibly rewarding. Including these visual representations of what’s happening online can encourage people to participate in the conversation and engender a sense of community.
Just make sure that somebody, somewhere, is monitoring the hashtag – you might find that people start posting defamatory or unrelated tweets purely to see whether they appear in the Tweetstream. In these circumstances, most tweetstream providers will allow you to blacklist individual users so that their tweets no longer appear. Good providers will also automatically censor profanity.
6 – Offer Unique Rewards to People Who Use The Official Hashtag
To encourage usage of your hashtag, promise additional rewards to people who use it in their social media posts. At regular intervals, choose a random user of the hashtag to win a prize, whether it’s extra swag, a meet and greet opportunity or a free drink. These random acts of kindness will quickly result in a positive buzz around the hashtag, and ultimately they’ll make the event more memorable for the lucky few who are chosen.
After The Event
7 – Use an Aggregator
You can use an aggregation tool like Storify to collect different types of media across the web and to embed it on to your website. Storify can also notify the sources, and best of all, it’s completely free! Using an aggregation tool helps you to expose all of the content that was shared during your event and to present it after the fact in an intriguing mix between a case study and a blog post.
8 – Analyse the Sentiment
Finally, after the dust has died down and the event is over, consider analysing the sentiment of the tweets that accompanied the hashtag to see what people really thought. Although there are expensive tools out there that can assist you to carry out sentiment analysis, from Radian 6 to Sysomos, you can do it on the cheap using tools like SocialMention and advanced Twitter search to get a good idea of whether the tweets surrounding the event were predominantly negative, neutral or positive.
Cybranding’s hashtag intelligence software will also allow you to pinpoint key influencers and contributors, and you can easily compare your own hashtag to that of a competitor. Better yet, you can isolate the negative tweets, find out what the problem was and aim to improve it for next time!
Choosing and deploying a hashtag for an event isn’t as simple as plucking something out of the air, tweeting about it a couple of times, and leaving it to make its mark. Like all social endeavours, it takes careful planning and nurturing to develop, but the results are infinitely more rewarding.
Have you used hashtags for your events? How successful were they? Let us know with a comment!
Since we released our Hashtag Intelligence tool, the most requested addition has been the possibility to track tweets for an hashtag only for a given language. This is helpful both for hashtags which have different meanings in different languages, and for common hashtags where you only want to focus on users for a given language.
Today we’re glad to announce that this feature has been added to CyBranding Hashtag Intelligence. When you choose to track an hashtag, you can now choose to filter only tweets that are written in a given language. If you do so, trends, influencers and correlations will be computed considering only tweets that use that hashtag AND are classified by Twitter as written in the chosen language.
One caveat though: If a tweet doesn’t contain any word that allows Twitter to recognize the language, that tweet will be excluded from the analysis.
After many months of hard work, we just published the first public beta version of CyBranding Hashtag Intelligence – together with a renewed, always free hashtagify.me
Why this new tool? Because we wanted to go beyond the limitations of the free 1% sampling of all tweets that Twitter gives away. Because we wanted to give you a more detailed, more timely, more insightful analysis of your own hashtags.
If you want to know what this is all about, please take a look at our 3 minutes intro video. And let us know what you think!