Which types of Hashtags should be used to attract customers?

 

The trend of using Hashtags is nowadays increasing day by day because they can assist you to find out clients, groups, targeted audience and communities. The rise of Hashtags on social media platform has opened the new ways of alluring an audience to your SMO pages and made a new way to make your content engaging.  Hashtags can be used majorly to recognize your service or product through popular Hashtags. You can use different types of Hashtags as per your business needs and goals. Using them can make you capable of alluring a crowd of customers towards your business.
Here are some of the most popular Hashtags explained that can help to allure a mass of patrons to your business.

Three Main Marketing Strategies for Hashtags-

  • Brand and campaign specific
  • Trending
  • Content
  • Brand & Campaign Hashtags

Brand and campaign specific Hashtags are the most popular tags that you create for your business. You can use them to advertise your brand and promotions or business. You can use them for your brand. Make it your company or brand name so that users can know about your business. For a campaign tag, you can use a word or phrase that is very unique and engaging to your customers.

 

Create a brand Hashtag, which is matchless and attractive to your business or company. Make a complete research for the Hashtags that you’re planning.  You should search for it on various SMO platforms like Facebook, Twitter, Instagram, Google + and Pinterest before you can make changes in your tags.  If your business company has a common name, you need to use a different HashtagS name. It is very important for you that you should keep your Hashtags very short and simple to spell. So, you should use them correctly to make them openly on social medial channels.

 

2- Trending Hashtags

A trending Hashtags is very popular Hashtags that is gaining a lot of popularity among users. You have heard some time,” what’s trending now”. They love to use those Hashtags, which are trending, or very popular in the online marketplace.

3- Content Hashtags

Content Hashtags are the most common and engaging Hashtags that you can use in your social media posts. They are not considered as branded. They are not essentially trending or very popular. These types of Hashtags are known as common Hashtags, which are linked to your post content. They are very helpful for promotion of your business or services. In addition, content Hashtags boost search engine optimization of your posts. They obtain your regular updates observed by many customers who’re looking for services or products.

Popular Hashtags are mainly used to allure the customers

Local Hashtags

If you’re doing small business in your local area and having local presence, you can promote your business by using location-specific Hashtags. Local Hashtags will assist you to obtain more exposure by permitting you to come nearby the clients.

Action Hashtags

If you’re a small business owner and offering a service to the customers, you should use the best way to offer the services to the customers. By using action Hashtags, you can do your business smartly. For instance, if you’re teaching swimming lessons to the children, #learntoswim would be the first-rated and best HasHtags to be used in your social media marketing content. These kinds of Hashtags are very important for those people, who are looking for quick clarification.

“Bragging” Hashtags

Bragging Hashtags are extremely popular, especially if you’re showing how the product subsists to its hashtag publicity. These Hashtags are very helpful to highlight the products or services and business that have subsisted to the expectations. For instance like #bestseller and #toprated.

Custom Hashtags

If you want to come one step ahead in the competition, you should use a unique and popular Hashtags for better business growth.  Branded Hashtags enable followers to be more familiar with your business or company and converts leads into the real customers.  For instances like #ShareACoke (CocaCola),

#PutACanOnIt (Red Bull)

Promotional Hashtags

One and all wants to generate good sales, the best way is to give some discount offers to the customers with help of promotional Hashtags.  Promotional Hashtags are very helpful to promote any kind of products or services on social media platforms. If you’re organizing a social media contest, you can use Hashtags like #contest, or #discount to assist to promote your discount. Your Hashtags could be related to your business or industry. For instance like #freesamples, #sale, and #discountoffers

Descriptive Hashtags

Make your general products or services more understandable so that the customers can know about them. You can do it by using descriptive Hashtags. These types of Hashtags are mainly used to describe your products, or services, brands or business like a name of branded item or service.

For instance: – A business, which renovates the kitchens and can use the descriptive Hashtags like #Kitchenrenovations to allure a targeted audience towards this post.

Charitable Hashtags

If you want to connect your business with charities and trusts, you can use charitable Hashtags promptly. You can remain in touch with your customers with the help of these Hashtags.  If your business contributes a big part of sales to a local charity or trust, you can use charitable Hashtags rightfully.

For Instance: #donateblood #Support and #CancerAwareness, and so on.

Relatable Hashtags-

Relatable Hashtags are very helpful to attract an audience or targeted customers because they resound. These Hashtags are the best ways to make clear communication with targeted customers straightforwardly.

For example #Mondaysbelike #thatfeelingwhen

As a result, this is the right time to prevent random blogs that are not very helpful for your business. When used rightly, Hashtags can make a marketer your best friend. There are many types of Hashtags used on the social media channels to connect with the targeted audience.

It is true fact that Hashtags will assist you to obtain your content observed by a wider audience, if you used social media platforms without Hashtags. You should use Hashtags to allure new potential clients and increase your sales.

How Influencers Can Leverage Hashtag Marketing

We all know what hashtags are. We see them everyday on our digital platforms such as Instagram, Twitter, YouTube, and Facebook. In a nutshell, a hashtag consists of a word or phrase preceded by a # sign. But how did we start using them?

Hashtags initially rose to fame on Twitter, where people used them to talk about a relevant or trending topic on the platform. Today, the infamous hashtag is used for so much more.

Instead of just starting a conversation or making a statement, the hashtag plays a pivotal role in a brand’s marketing campaign. Many companies use this strategy to stay current, and increase online awareness. Hashtag marketing delivers opportunities for them to promote their products or services by engaging with their target demographic on a certain platform or via multiple channels.

Some of the benefits of using hashtags in your marketing campaign are:

  • Increased brand awareness
  • Better engagement
  • Established brand identity
  • Improved search engine optimization (SEO)
  • More online buzz as it drives people to talk about your brand

How can you incorporate this strategy into your influencer campaigns?

Influencers have amassed a huge following and established a reputation on various digital platforms. They mostly share their thoughts, experiences, and expertise on their respective niches and they post relevant content to engage their audience.

In fact, research shows that 49% of online consumers rely on influencers when it comes to choosing which products to buy. In addition, businesses that invested in influencer marketing received a 520% return on investment. These numbers just prove that the power of influencers is not something to be taken lightly.

Implementing a results-driven influencer campaign can be a daunting task, but hashtags can be a big help in enhancing the success of your marketing strategy. They make it easy for your target audience to search your product online. And, they can even present more opportunities for your business to expand market reach.

Hashtag Marketing on Instagram

With more than a billion active users, Instagram is one of the most heavily trafficked social networks. It is also the most preferred platform for influencers.

Understandably, both brands and influencers are populating this platform. Frequent, and consistent content is proven to generate excellent engagement on Instagram. So, both the influencer and the brand should work diligently to create campaign-specific hashtags to further drive interaction, and improve awareness.

Campaign hashtags are often used on Instagram when a brand wants to launch contests, product giveaways or promotions. These hashtags, along with the influencer’s creative way of sharing content, give plenty of marketing opportunities for your business.

Keep in mind, though, that you should keep hashtags short and simple when adding them to your posts. That way, your target audience will find it easy to connect and relate to your brand, and specific campaign.

Another great way to create brand loyalty, is by taking note of those who respond to your hashtag on Instagram. You can give them a reply to show how much you value their feedback and interest.

Hashtag Marketing on YouTube

ThinkWithGoogle’s data statistics show that 4 out of 10 millennials expressed that they relate to a YouTube influencer better than their own family or friends. With influencer marketing continuously growing as an industry, it can’t be stressed enough how important it is to use tactics to increase views and engagement on the video-sharing platform.

Research shows that using hashtags on YouTube increases views and engagement by over 10%. YouTube influencers also leverage hashtag marketing on Instagram to promote themselves and attract more viewers. Hashtags like #youtuber, #subscribe, #youtubevlogger, and #youtubetutorial are some of the most commonly used ones on Instagram.

Moreover, using hashtags on promotional posts on YouTube, boosts the SEO of your brand or specific campaign. After uploading, add a video title and description, and at least three relevant hashtags to boost the searchability of your video.

Adding hashtags to your posts enhances the credibility of your video, and your brand as a whole. Discerning consumers and users have increasing demands for quality and authenticity when it comes to searching for content and products online.

Hashtag Marketing on Twitter

More and more brands are leveraging hashtags on Twitter to enhance engagement and reach. By adding a hashtag to a tweet, you are exposing your brand message to a much wider audience on the platform.

In addition, marketers and influencers can use hashtags as a tool to start conversations on Twitter, exchange ideas, create a buzz around a certain topic, launch a campaign, collect data, and gather feedback from potential customers. When done correctly, this strategy provides a plethora of marketing opportunities that will make a positive impact on your business in the long run.

The Do’s and Don’ts of Hashtag Marketing on Twitter

  • DO create a unique hashtag that highlights your brand’s message or specific campaign.
  • DO make your hashtag readable and relevant to the topic.
  • DO try to include trending or event-related hashtags to your campaign-specific tweet without sounding inauthentic.
  • DO include campaign-specific hashtags to your tweets to further promote your brand.
  • DON’T string too many words in one hashtag.
  • DON’T spam your brand’s tweets by adding too many hashtags in a single tweet.
  • DON’T forget to perform a hashtag search and monitor the conversations and engagement.
  • DON’T underestimate the power of retweets as it helps expand your reach and keeps the discussion flowing.

Hashtag Marketing on Facebook

Though most commonly used on Twitter and Instagram, placing hashtags on Facebook still has its fair share of benefits in terms of improving the content’s searchability and engagement. Influencers who use Facebook as their chosen platform to engage with their audience can leverage hashtags to create a buzz around their preferred topic, public events, videos, and other types of content.

The key is to use strategic hashtags to expand your reach, drive engagement, and increase awareness. So here’s a quick guide to creating relevant, industry-specific hashtags on the biggest social media platform out there:

  • Before choosing the hashtag for your public Facebook posts, do a quick hashtag search to monitor the conversations and posts on the topic.
  • Keep track of the conversations and discussions around the hashtag in order to get an overview of what type of content your target market typically consumes on Facebook.
  • As a business owner or marketer, you must be specific about what type of content (e.g., video, image, blog post) and hashtag you want the influencer to use on their Facebook posts. However, you should keep in mind that having a smooth, collaborative relationship with the influencer is important. So give them concise details about the campaign but don’t ask the influencer to lose his or her distinct style or tone.
  • If you’re using two or more words in a hashtag, always capitalize the first letter of every word to make it more readable.
  • Don’t include too many hashtags in a single post.

Final Notes

The strategic use of hashtags on Instagram, Facebook, Twitter, and YouTube has the potential to widen the reach of your posts, expand your network, drive better engagement and interaction, and keep online users talking. So identify what works for you and take advantage of all the perks it can bring to your influencer campaign.

Author Bio:

Social media and Max Chekalov is a match made in heaven. Prolific digital marketer with considerable skill in graphic design and writing, his endless thirst for knowledge and communication can be sated only by the dynamically changing world of social media. Always on top of the latest trends and development in social media marketing, Max’s curiosity and vision bring invaluable insight and value to any project.

The Ultimate Guide To Writing Tweets For Your Small Business

One of the best ways to the word out about your business is to grow your social media audience. Twitter is one of the biggest social media platforms that can help you with this as long as you know how to use it correctly and get the most out of the site and its app. Read this guide to find out more about writing tweets for your small business.

Twitter’s Advice

First of all, check out Twitter’s advice on the matter. They have five tips that you can follow:

  1. Keep It Short
  2. Use Visuals In Your Tweets
  3. Incorporate Relevant Hashtags
  4. Ask Questions And Run Polls
  5. Curate And Connect With Retweets And Replies

We will discuss some of these in more details in this article, so there is no need to focus on them in this section. Just make sure to take notes to be able to check them later.

By the way, if you are still not sure whether or not your small business even needs to have social media, make sure to check out Top 5 Reasons Why Ecommerce Companies Should Use Social Media which will be helpful to any kind of independent small business owners.

  1. Think like A Twitter Follower

One of the most important steps to complete before you start doing anything is to set the right mood and have the correct approach to your endeavor. You must start thinking from the point of view of your followers rather than from your brand’s point of view.

Do extensive research to find out what your audience wants and make your content relevant to them. Most people don’t want to see certain types of tweets and will ignore you if you only post such things. This is why it is essential to understand the needs and interests of your audience before tweeting.

You can check out what your competitors are writing about on Twitter. Most people follow business and brand profiles on Twitter for discounts, promos, and free stuff as well as for fun and entertainment. The other two reasons are updates on upcoming sales and access to exclusive content, so make sure to balance your content according to such characteristics.

  1. Sound Human

Make your tweets sound human rather than talking like a robot. You must learn to tweet like a human being instead of tweeting like a business. The two main aims your content must achieve are:

  1. Offer Something To Customers: This may come in the form of valuable information, discounts, and so on. If you are using Twitter as a channel for customer support, you can talk like a business but only as long as you are actually helpful to your customers that way.
  2. Relate To People On A Personal Level: Nobody wants to hear a corporate voice. Try to create a “personality” for your brand’s Twitter account that will correspond to the image of your small business.

To help you write great tweets, here are some tools and service: Grammarly (detects grammar, spelling, and punctuation errors), Grab My Essay (writes your content for you), Google Docs (allows you to share and edit word documents online), and Studicus (another great online writing service).

  1. Brainstorm Ideas

Brainstorm as many ideas as you can and make a list of what you want to tweet about. You can find inspiration in many places both online and in real life. Here are some things to keep in mind while brainstorming ideas:

  • Use Humor: This will help tremendously for sounding human, so make sure to use humor and joke more to lift the mood of your followers. They are here for the fun!
  • Get Inspired By Trending Hashtags: Trending hashtags will help you to get inspiration and stay relevant at the same time. Moreover, they are a great way to get extra exposure.
  • Check What Others Are Doing: Once again, don’t be afraid to check out the accounts of your competitors to see what they are up to. Don’t copy them though, but simply get inspired.
  • Create Threads: Threads are perfect for telling a longer story on Twitter or tweeting about related topics.
  1. Use Hashtags

Hashtags are perfect for promoting yourself on Twitter. You can also use different tools such as Hashtagify to select the best hashtags for your small business. There are three types of hashtags you should use along with trending ones:

  • General: General Twitter hashtags are the ones used by everyone and anyone such as #MondayMotivation or #ThrowbackThursday.
  • Industry: Industry hashtags are the ones that belong to certain industries. For example, if you own a flower shop, you may want to #bouquet or #roses.
  • Branded: Branded hashtags are either names of brands, their slogans, or other special hashtags they create. For example, #Nike and #JustDoIt are both of Nike’s branded hashtags.
  1. Keep It Short

This may seem impossible as Twitter has a limit of 280 characters, but using all of that is not always necessary. Indeed, threads exist for a reason and you can still use them, but remember to opt for shorter pieces of information that is catchy and to the point at the same time. This will ensure that your content doesn’t become diluted and uninteresting.

In addition to the tools and services mentioned before, here are some more: Hemingway Editor (identifies the passive language, adverbs, and complicated sentences), Grab My Essay (an online writing service), and Thesaurus (biggest online thesaurus).

  1. Include Links

Using links is perfect for getting traffic to your website or blog or even for your accounts on other social media. You can place links both in your bio and in your tweets which is especially helpful. Instagram, for instance, doesn’t allow you to add links to your post captions.

You may think that links will take up your character count, but Twitter actually shortens them automatically, so you don’t need to worry about that. You can link anything from articles to videos, so make sure that you use this feature to its fullest.

  1. Use Visual Content

Visuals are loved by many Twitter users just as much as plain text tweets. Eye-catching images, videos, and even GIFs are perfect for attracting attention to your content. You can use special programs such as Canva for editing your images and Animoto for creating animated videos.

You can make your videos one of the three kinds: entertaining, informative, or educational. They will usually be a mix of one or two types, but remember to make them relevant to what your brand stands for. In addition to that, use Twitter’s GIF feature to find cool GIFs and add them to your tweets.

Final Thoughts

All in all, writing tweets for your small business is not that hard once you have some ideas in your head about what kind of content you will make and create a schedule for yourself. Follow the steps in this article for the best results!

Author bio:

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at WOWGrade. Kristin also runs her
own FlyWriting blog.

 

Make social media marketing your companion and achieve your branding goals like a pro.

With nearly 2.82 billion people on social media, this is one of the best ways to market your brand. As socialmediatoday.com reports, 77% of people are more likely to buy from brands that they follow on social media.

Well, that’s one statistic that you can’t let slide by!

Okay, so we all agree that social media marketing is vital to validate your brand, and it’s no longer a matter of choice. But what’s the point of being on a social platform if you’re not thriving and thumping? A dead, dull, or out-dated presence is the first thing that will push your customers away.

But before we get into the heavy stuff, let’s take a step back.

 

Why do you need to incorporate social media marketing practices in the first place?

Numerous benefits can supplement any marketing campaign. But some of the more important ones are as follows:

  • Cost-effective marketing approach
  • Enhances reach
  • Drive more traffic towards your brand
  • Improve SEO
  • Tweak SERPs
  • Greater brand authority
  • Boost customer awareness and engagement
  • Improve communication with visitors/customers
  • Better consumer satisfaction
  • Enhance brand loyalty
  • Higher conversion rates
  • Attain additional insight about industry metrics
  • Promotes thoughtful leadership qualities

 

I bet you’re more than convinced that social media marketing is an integral part of being – and staying- in business.

Want to get in on the latest secrets of how to master your social media marketing game? Then this is the place to be. In this article, you’ll learn all the dos and don’ts of the trade.

 

How can you become a pro?

Knowing just where to begin and how to go about doing it right can be confusing. Algorithm changes in SEO and emerging trends can baffle anyone.

In order to create and maintain a spectacular social media presence, you need a social media strategy. So don’t break out in a sweat just yet. Here are some easy ways to bring your A-game to the table:

  1. Identify your goal(s)

Everything in life is attainable if you set bite-size goals. The same applies to social media marketing. Before you begin, ask yourself what you want to achieve.

Here’s my advice. Keep it simple- set SMART goals. Use this following ideology to keep yourself on the right path.

  • Specific: Be specific about what platform you intend to concentrate on.
  • Measurable: Identity what metrics you aim to improve. Monitor what influences them.
  • Achievable: Be realistic about what you can and cannot achieve. Set practical targets.
  • Relevant: Know how your goals will impact your social media presence. The goals should be applicable to the overall success of your brand.
  • Time-bound: Set an adequate time frame to meet these goals.

 

  1. Recognize the traits of your target audience

‘Everyone’ is not an appropriate definition of the target audience. Behavioral and demographic attributes, such as age, gender, income, education, and localization, are a few aspects that define a target audience.

If you want to stand out in the crowd of online businesses, you have to know what your potential customers want. Implement techniques that are effective and efficient. Modify your social presence so that it resonates with your audience.

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  1. Select the right platform for your audience

Different people prefer different platforms. For instance, Facebook is more common among the older generation, while Gen Z was born cradling smartphones. They’re dependent on the internet and attached to social media, most commonly, Snapchat, Twitter, and Instagram. Know where your customers are and focus on those platforms first.

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  1. Create a meaningful relationship with your followers/customers

Social media is a networking channel where brands can converse and share content. Listen to what your customers have to say. Develop a strong, lasting relationship. Answer their queries and address their complaints.

  1. Remember to show empathy

Customers don’t have a shortage of options. It takes effort to ensure conversations or engagement are optimal. If they feel neglected or insignificant, they will look elsewhere to get one-on-one attention. And that’s exactly what you don’t want.

Connect with them and humanize their interaction as much as possible. Resolve issues and provide solutions to their problems.

  1. Stay alive and current

Establish a regular presence. According to sproutsocial.com, consumers expect brands to respond to social media messages within four hours. The last thing you want is to ignore those who engage.

More importantly, comprehend and implement current trends, whether it’s breaking news, trending hashtags, or the latest meme.

As mentioned above, a boring social media presence is the first thing that will push your customers away. It’ll lead to less engagement and reduce reach, eventually stunting your brand’s growth.

  1. Create engaging content

If you are not attracting enough followers, it’s probably because you don’t have anything that appeals to them. Whether it’s through blog posts, videos, podcasts, or anything else, you need to publish content that aims to allure and impress.

With a shrinking attention span and a mind that bores easily, customers often wander away to more exciting, entertaining sites. Make your customers hooked to your content, impatiently waiting for more.

  1. Get visual

It’s not only content that you need to focus on. Get visual with your audience with the help of images, videos, infographics, etc. For example, Facebook videos get six times the engagement than any other type of content.

This doesn’t mean that things have to get complicated or blown out of your budget. Sometimes it can be as simple as photos of giveaways, events, customers, or inspirational quotes. It’s a way of making your presence known in the digital world.

  1. Optimize user engagement

There are a couple of techniques that you can employ for this one. Some popular ones include:

  • Adding relevant keywords in your profile. Though it’s also vital for achieving a higher quality of sales, paying to specific keywords, phrases, or hashtags highlights what’s currently trending. Targeting and reaching your core audience is much faster.
  • Utilizing hashtags helps categorize and share content for your audience. It allows people to find posts and brands that are relevant to their interests. More importantly, they help find and connect with relevant influencers and prospects.
  • You can identify your competitors and get an idea of how they are engaging with their customers. Connecting with various accounts of your industry or niche can help in boosting exposure.
  1. Employ appropriate analytical tools

Last but not least, use suitable tools to monitor the relevant metrics. Surprisingly, 85% of business owners aren’t sure what social media tools to use, says lyfemarketing.com. Whether you own an online leather store or a cosmetics business, analytics tools can identify your top-performing content, performance trends, and break down your social media presence into numbers.

Track, monitor, and store information about your audience. Spend time looking at the audience personas in order to build a competitive analysis. Most importantly, understand the numbers. Know how to implement the appropriate strategies to make the numbers in your favor.

Final thoughts

When it comes to social media, you can be as creative as you want. It all depends on who your target audience is and what they expect from you. There are multiple ways through which you can achieve your branding goals. There’s no ‘one solution fits all’ answer. Experiment with various tactics and find which one works best for you.

It’ll be challenging, but not impossible.

 

Author bio:

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues. Live simply, give generously, watch football and a technology lover.

 

How Twitter Hashtags Are Changing the Influencer Careers Nowadays?

 

Online social media influencers have been a great marketing tool since shortly after their conception. These influencers are people who have a massive audience following them on their social media handles and pages. They then use that to their advantage by marketing products for businesses that ask them to. 

Usually, they promote campaigns that are trending, be it social or humanitarian campaigns. However, nowadays, influencers have started promoting individual businesses for products that are worth their while or that bring positive socio-economic development. 

One of the most effective tools they use is hashtags. So, how did they change the careers of influencers nowadays? Let’s find out.

How hashtags have made it easy to be an influencer

Being an influencer a decade ago was something reserved for the most popular celebrities. That changed as years went by and social media started being adapted by most people of all cultures all around the world. 

Social media channels like Twitter, Facebook and Instagram that allows hashtag links, have made it possible for anyone and everyone to be a social media influencer. 

The reason behind that is because all users of that social media channel can search for the most trending hashtags. Once they have searched them all posts that used the hashtag will be visible to the audience that searched for it.

So, by using the right hashtag, any person can reach the audience he is targeting and begin his career as a social media influencer. If the post with the hashtag reaches a keen audience, the aspiring influencer will start gaining more followers and grow his career.

Opportunity for micro-influencers

Influencers are categorized as per their social media following ranging from nano influencers to actual celebrities. Hashtags have changed the game regarding the exposure of these micro-influencers. This is because they can now be considered as influencers by using niche hashtags that are quite narrowed down. 

Their following does not have to be that high because of that but even a social media user with as much as 1 000 followers can be considered as an influencer. The feature of hashtags being searchable is the one that brought this advantage to all types and sizes of influencers.

Narrowing down your target audience

Back when print media was the main marketing tool, a lot of money went into paying for those services only for the marketing material to reach the wrong audience. This was a waste of time, efforts and resources and as social media started phasing in a lot of businesses marketed themselves on those social media channels. 

Just as print media, it also did not reach the targeted audience properly but hashtags solved that problem. Social media hashtags are written to a particular niche targeting a specific group of people, making it a better option for influencers to market businesses.

By doing research on which hashtag is trending to which group of people, influencers will be able to know which hashtag to use. This will ensure that the post reaches the target audience and does not fall to deaf ears. 

For example, on print media, you can advertise camping gear and that newspaper or magazine may not be read by even one person who likes camping. On the contrary, if you use hashtags on social media, you can reach those people who like camping. 

For example, if the hashtag #CampingLife was trending amongst campers, you would ride that wave by using that hashtag to reach the desired audience.

Researching the internet and working on hashtags is time-consuming and you have to be prepared for it. As a student entrepreneur, if it looks undoable because of lack of time, use a paper writing service that provides custom writing. MyAssignment is one of the best in thesis, dissertation and college essays writing. Extra time on your hands means an opportunity for you to devote more time to understanding how Twitter works and how to use it effectively. 

Twitter Hashtags

Twitter is the largest social media channel that uses hashtags on a daily basis. Those hashtags have assisted unemployed people in finding employment and startup businesses gain exposure and even capital influx. More specific hashtags are used but also more ambiguous hashtags are being used. 

For example, businesses may use specific hashtags to reach a specific audience about their brand. On the other hand, others may just be posting for the hell of it and hashtags like #FridayFeeling, #TBT, #WCW may be used by the latter. This is a great tool for your post to get exposure though and this is why influencers use them to get more followers.

Some influencers use some hashtags of insightful conversations by joining in the conversation by posting relevant content with that hashtag. You should not join the conversation by using a generic message that adds no value to your audience. The idea is to use content that’s most relevant. 

Your content should not only be relevant to the hashtag but it should also be relevant to your followers. A good example of how a business has done this is DHSPortsTavern in a post that highlighted their Tuesday specials and then used the hashtag #TacoTuesday. 

This hashtag was relevant to their business because they have Tuesday specials and they linked it to celebrating #TacoTuesday which is an appealing hashtag.

Real Life Examples of how Twitter hashtags were used effectively

A real-life example of how you can opportunistically use hashtags was when Audi used the hashtag #WantAnR8. This hashtag was initially made by one Twitter user, Joanne McCoy. Audi seized the opportunity by letting her drive an R8 for one day and started a marketing campaign around it.

#ShareACoke was also one of the greatest Twitter hashtag marketing campaigns the internet has seen. This hashtag made a lot of people with unique names known by the world and these individuals had the opportunity to use their names to become Twitter influencers.

Hashtags can be made about the one being promoted

Social media influencers can gain more followers and help the brand being promoted by customizing hashtags to be about the one being promoted. This can be accomplished by coming up with relative content that can be linked with the currently trending hashtags. 

For example, an influencer can use the hashtag, #ThrowBackThursday by sharing the history of that brand or person being promoted. 

By mentioning the business or person being promoted in the post, influencers can increase the following of that person or company and increase their own exposure. Because of that versatility, hashtags can be used by influencers effectively to promote brands and individuals.

Blow your horn with hashtags

Twitter hashtags can be used for most marketing applications and the ability of influencers using them effectively is quite important. In digital marketing, it is all about reaching the most people that are keen on your product. This is possible through hashtags because they are an effective yet organic way to reach your targeted audience. 

You do not have to look for your potential followers because they find you. All you have to do is pick the right hashtag, sit back and watch how it plays out. 

This task has become easier because of the development of hashtag pickers. They help influencers and social media users find the trending hashtags that they can use.

This makes the lives of Twitter influencers easier because they can take on more clients without being concerned about not being able to deliver on time. This is caused by that they can manage their time better instead of spending countless hours looking for the perfect hashtags.

Gaining followers by activism

Influencers can also gain followers by using activist hashtags that combat some humanitarian issues or discrimination. For example, influencers can use hashtags about #AllLivesMatter and gain following by people who love that topic. 

The #MeToo campaign also helped influencers emotionally connect with their audience on a deeper level. This campaign allowed influencers to share their personal stories and also for their followers to do the same. They also had the chance to switch roles with their followers by showing support and love to their followers.

The bottom line

There is no doubt that hashtags have changed the way social media influencers work. They have made their jobs easier and made it easier for newer players to tap into this industry. Also, it has made it easier for influencers to find and connect with a particular audience while being able to be diverse. On the other hand, micro-influencers have managed to tap into this industry by sticking to their niche but still earn their title with a smaller number of followers.

 

 

Author bio:

Michael Gorman is among the top expert writers in the academic arena. He’s a writer, proofreader, and an editor based out of the UK. His current assignment is with uk-dissertation.com and recently done top paper writing service review and academized reviews on his blog. His other interest areas are finance, tech and business. He can be contacted via Facebook or check his Twitter.

 

Successful Strategies to Increase Twitter Followers

Paid advertising can be a great way to increase your twitter following, but it isn’t the only way. If any part of your business is dependent upon the size of your following on Twitter, you’ve probably asked yourself how to get Twitter followers before.

There are actually many different strategies you can use to increase your twitter following for free. Some take time and need consistency in order to work, while others show results quickly. The methods like giveaways that work quickly, however, should only be done occasionally, as novelty is part of what makes them successful.

We’ll be going over 3 of the most successful strategies below.

Ready to dig in?

Let’s get started.

Optimize

The first strategy you can use to successfully increase your Twitter following is optimization. This is CRITICAL, as it’s what ensures your posts are sent out at the ideal time. Think of it this way: you can have the most intriguing, thought-provoking post on the internet, but if your ideal audience doesn’t see it, it can’t do anything for your bottom-line.

That’s where content scheduling comes in. There are a number of free tools you can use to do this. Twitter even offers insights on which times your posts receive the most engagement, making it easier to get your content seen by more people. The more people who see your content, the more likely you will be to increase your Twitter following each day.

With this, though, you want to ensure the content you put out actually provides value to your target audience and current followers. This ties in with optimizing your posting schedule because it can help you determine which types of content are best to post at certain times during the day.

Start Listening

The second strategy is to take time out of each day to do social listening. This involves engaging with your current followers, as well as your target hashtags. When you do this, it makes your brand (and you) seem more engaged with your audience and what they’re looking for.

Doing social listening on your target hashtags is also great for just starting conversations. This is because a big part of being successful on Twitter is coming off as relatable. Similarly, when people see that you’re relatable and start following you, it improves your social proof, thus creating a steamroll effect. This means the more followers you have, the more likely people will be to see you as an “authority” and follow you.

Similarly, when your current followers see you consistently engaging in relevant conversations and posting relatable content, they are more likely to become indoctrinated as passionate fans who like and share most, if not all, of your posts.

Tweet, Don’t Ramble

The third and final strategy you can employ to successfully increase your number of Twitter followers is to post content that invites conversation. This can be anything from an “ask me anything” Twitter thread to live tweets of a popular event or show.

When you do this, make sure to use relevant hashtags so people are able to find your posts, and tag people or influencers who you know would relate to whatever you’re posting. Tagging and hashtags increase the likelihood that people will find your Twitter feed through more organic means, and they have the capacity to significantly increase your engagement.

One thing to keep in mind when using hashtags, though, is that there is such a thing as too many. The main purpose of your Tweets should be to provide value to your readers, but this can’t be done if 90 percent of your Tweets are hashtags, rather than coherent thoughts. To that end, make sure your hashtags have clear meanings and are succinct, rather than long and rambling.

The entire point of Twitter is brevity, so don’t try to reinvent the wheel with a unique, albeit long hashtag that nobody will be able to remember. Instead, follow the rule of K.I.S.S., and you’ll be well on your way to increasing your Twitter following.

Be Patient

When you put these strategies into motion and refine your targeting, you’ll be much more successful in your attempts to increase your Twitter following.

Keep in mind, though, that changes don’t happen overnight. It takes time, patience, and consistency to successfully grow (and keep) your Twitter following.

Good luck!

 

Sponsored Ads on Twitter

With over 300 million active users monthly, Twitter is a great resource to build a following and influence in your niche, drive traffic to your website, and simply to reach a wider audience. However, to play this game you must first know the rules!

Make your profile recognizable 

You want everyone who visits your profile to understand it’s your brand’s official home on Twitter. That means every detail that can be customizable must be tweaked to serve this first impression. Header and profile pictures, colors, bio, pinned tweet – everything. 

Handle

Including your brand name is a no-brainer. Use capitalization for clarity, so that your followers, customers, and fans could search and recognize you immediately. 

Header

You can use your logo, create a unique branded image or a photo of your product, put your slogan there or a photo of your team – there is no limitation on getting creative with your Twitter cover image. However, make sure you are consistent – use the same style and colors as in profile picture, so they won’t clash and stay true to your brand’s overall esthetics. Alternatively, use a solid block of your brand color and be minimalistic. 

Also, it shouldn’t be carved in the stone – you can change your Twitter banner to announce new products, promote upcoming events or highlight a hashtag.

Profile picture

The best thing would be to use your company’s logo. If logo is too complicated, you can use your brand’s initials on a backdrop of the brand’s color. This picture will not only sit on your profile above your feed – it will accompany your account’s every move and appear on the feeds of your subscribers. Therefore, it should be clear, not cluttered, and distinctive even as the smallest icon.

Unlike header, it’s better to keep your profile photo consistent – this is your face that must stay recognizable.

Bio

Bio is the tricky bit because in 160 characters or less you must tell your visitors what your company does, what kind of tweets to expect should they follow you, and, by the way, why they should follow you. On top of that, it must be consistent with your brand’s tone of voice. Here are some examples of how you can do it. Keep in mind that Twitter is probably the least uptight of all social networks, so don’t be too serious. Many brands pun their slogans, use tongue-in-cheek quotes and humor to appear a bit more human and personal.

You can link to your own profile in bio (as a CEO) or a profile of a sister brand. A smart move will also be to include a hashtag you promote, but don’t overdo it. Also, no need to put a link to your website in the bio, since there is a separate field in your profile for that (website URL).

If your bio is too small to introduce yourself, there is always an option of getting some valuable info into the pinned tweet.

Location and date of birth

Filling those out with your company’s head office location and foundation date is another way of humanizing your brand.

Verify your account

To make your brand look more trustworthy and legitimate, you can apply for verification of your Twitter account. If Twitter accepts your application, this will prevent your customers from following an impersonator or confusing you with a parody account, for example. Verified accounts have blue badges with a checkmark inside next to their handle. 

Fine-tune Twitter lists 

Twitter Lists are curated lists of Twitter accounts. You can create your own lists or follow the ones created by other users. Consider creating the following Lists: current customers, prospective customers, competitors, influencers, newsmakers, partners, affiliates, local community, and employees.

Twitter Lists are a great way to find business inspiration, make sure you regularly engage your target audience, keep an eye on your competitors and to follow the trends, which is a key to success on Twitter. Some Lists are there be just monitored (such as competitors), some are there to be actively engaged (prospects). The result is your increased superhuman productivity and the illusion of omnipresence. 

Moreover, since people can follow the Lists you’ve created, it makes sense to put people who retweet you on a dedicated List strategically naming it “Great news resources” or “Hilarious stuff”. Also, don’t neglect to add yourself on the relevant Lists – this way you increase your chances of getting followers.

Choose ad strategy 

When setting up to advertise on Twitter, you must first choose between two available options: Promoted Tweets vs. Twitter Ads. Which one is best for you depends on your goals. If you want to expand your reach and get more visitors for your website or its specific page, Promoted Tweets option does exactly that. Promoted Tweets will be shown in search results or the feeds of the targeted users and you will pay a flat monthly fee as long as the tweets are promoted.

Twitter Ads, on the other hand, is a more complex and versatile tool for a holistic advertising campaign that uses different types of tweets to achieve one major goal. This can be raising awareness, gaining followers, increasing the number of app installs, video views, and website conversions. Twitter Ads menu allows you to choose this goal and provides different tools to leverage – the price varies accordingly.

Ad groups

Next step is to create specific groups within your ad campaign. They are absolutely independent, can have different objectives, different target audiences, different timeframes, and budgets. Budget for each group is selected independently in the “Details” tab and is called “bid” (Automatic, Maximum, and Target).

Finally, you can start targeting your audience, which is the crucial step because you don’t want to spend money showing your ads to people who aren’t interested and aren’t likely to be. In Twitter Ads, you can choose your viewers according to the following categories: gender, age, location, language, and device. These are pretty straightforward. 

However, there is one last category – audience features. This is the most interesting one because that’s where fine-tuning comes into play. Audience features include interests, topics, events, movies, and keywords.

Keyword targeting

Here you can choose to target (or exclude from targeting) people who Tweet with, search for or otherwise engage with the specified keywords. The helpful feature of this field is that every keyword you type in comes with a number of users who are currently using this keyword. This metric makes choosing between similar keywords much easier. For example, you are hesitating between “essay helper online” and “essay help online”. Despite being very similar, the former phrase has drastically lower frequency.

This way you can not only choose the keywords you deem relevant for your ad but also select the most popular among them, increasing your chances of success.

Interests targeting

This is the next level of precision targeting. Here you can enter handles of the users whose audience you deem perfect recipients of your ads (think of them as of embodiment of your buyer personas). Next, an algorithm will target users that have similar interests to the followers of the users specified.

Another way to use this tool is to target top influencers in your niche (a tip of the iceberg), to benefit from their huge following with the same interests.

Using the hashtags

Hashtags are a must, otherwise, why be on Twitter at all? It’s not just a platform’s gimmick, it’s a vital part of your success. Tweets with hashtags get twice as much engagement as tweets without them. 

Yet don’t get too crazy with hashtags – more than two in one tweet already may look spammy to your readers. Just as everything, those guys are good in moderation. To reap their full potential, you should follow the guidelines.

First of all, create unique hashtags for your business to let people search and find you. Your primary one is a no-brainer, just like your username. It must hit the sweet spot between being simple and recognizable. You can later add to the pool by creating relevant hashtags for events, campaigns, and products you launch. Just make sure they all are:

  • Memorable and straightforward  
  • Not too long (as tempting as it may be to make it informative, All in One Project Management Software isn’t going to work as a hashtag, better settle on something that is easier to recreate)
  • Clear and readable

To meet the latter requirement, make sure to:

  • Use capitalization to avoid unintended puns (cue #nowthatcherisdead when Thatcher, not Cher died, #susanalbumparty when it was about Susan’s album, and #CLitFest for Cheltenham Literary Festival)
  • Double-check your acronyms (because most of them are already in use on the internet and not in the meaning you’d like to associate with your brand) 

In Twitter Analytics, track the performance of your hashtags and make sure to use the most popular ones in your future tweets. 

Engage your followers 

As your followers count will become heftier, it will be more and more difficult to stay personal and warm. Sometimes, it’s not humanly possible to like back every retweet, to respond to each comment and mention, and give your fans all the love and attention they deserve and wait for. Still, it is crucial to be present, to interact with them and to do it regularly. Yet, however difficult that might be, you sure want the following to grow, don’t you?

Twitter Lists described above are a great help at the stage when your following is getting too big to handle. Also, never forget to monitor your direct messages. People are getting in touch personally less and less. In 2019, if someone took the time to write a direct message, it’s probably important enough to deserve your attention.

Don’t forget to do ongoing research to know the interests of your target audience. Again, Twitter Lists are a great help here, since you can segment your followers and prospects and create a List for every buyer persona you come up with.

Social media are volatile, so keeping the followers is as challenging as winning them. Monitor trends, post polls and questions – this will help to learn more about your followers and create engagement. People like to share their opinion, especially if it’s valued and sought for.

Share mentions of your brand

If your brand is mentioned somewhere in the media you should share it on Twitter. First of all, that adds trustworthiness. It shows that you are legitimate, active, successful and interesting enough to be a focus of media attention. 

It’s also a great chance of getting a promotion without tooting your own horn – after all, it’s them who talk about you. You also show that you are present and current – too many accounts schedule their tweets for a week ahead and forget about it (spoiler: not a good strategy for the platform). 

Another benefit is that you direct your followers to the platform that mentioned you, which gives them a traffic boost. It’s good for you too since you probably got a backlink from the material where you mentioned. Even if not – such positive response will surely increase your chances of getting more mentions, backlinks and other featuring in the future. 

Watch competitor strategies

Twitter is one of the simplest and most transparent places to get information about your competitors. The basic information is there on the profile – followers, retweets, comments. You can also see the type of content they create and how it performs, how their audience responds to their tone of voice, etc. 

The easiest way is to have them on the separate List, yet if you don’t want to you don’t have to follow them. Instead, you can search them and do a little lurking (it’s 2019, everyone is doing it). 

However, not everyone chooses to be discreet. Some brands build their entire Twitter presence on poking fun at their major competitors. Just look at Wendy’s roasting McDonalds, for example. This is an extreme example that you can hardly replicate, yet it illustriously shows that Twitter is a place where you can do almost anything – just #DontBeDull.

 

 

Author Bio

Linda Cartwright is a freelance writer, educator, aspiring author, proud mom, Facebook lurker, and a cat lover among the more important things. She is also a digital nomad that feels more at home on the web than at a party.

Where to Use Instagram Hashtags: Caption or Comments? – Quick Guide

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With over a billion monthly users and one of the highest engagement rates in the industry, Instagram has been nothing short of revolutionary for brands and businesses. 71% of all companies use Instagram to market their products and services. 

While social media marketing broke through more than a few years ago, Instagram has elevated the game to a completely different level. One reason why Instagram has been able to get the reach that it has been able to is hashtags. 

Let’s go ahead and take a closer look at how hashtags have been able to increase the viability of Instagram as a marketing platform for brands. 

Instagram hashtagging

Hashtags were introduced first on Twitter, but the trend really came into its own on Instagram. While Twitter has plateaued as a business platform, Instagram continues to grow stronger with time. Hashtags serve essential functions on both platforms – searching for content. 

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Here are some eye-opening facts about Instagram hashtags you should know, especially if you’re a brand –

  • 66.6% of Instagram posts contain at least one hashtag
  • The top 3 hashtags on Instagram are #love, #instagood, and #fashion 
  • Up to 30 hashtags can be used on a regular post
  • Using 1 hashtag can help you gain a 12.6% increase in engagement
  • The optimal number of hashtags per post is 11

Why should you use hashtags on Instagram?

Regardless of the number of changes that the Instagram algorithm goes through, hashtags are going to be part of the platform. Even today, the easiest way to get noticed is by using hashtags that are relevant to your brand and niche. Using the right hashtags can give your brand more exposure as well as invite increased engagement from followers in the niche. 

Another important fact is that Instagram is always releasing new updates that are centric to hashtags. With Instagram Insights, they are making it easier to monitor and measure how well hashtags are performing on an Instagram Business profile. Insights is also a reliable indicator if you’ve chosen the right hashtags for your campaign. 

Should you add hashtags to comments or captions?

This topic is something that has been hotly contested and has caused two schools of thought to branch out. There are an equal number of marketers who believe hashtags should be added to comments as well as captions. Instagram has had many updates to the algorithm, and this makes it difficult for people to “game” the platform. 

Instagram is aware that users are always trying to streamline their hashtag usage. What people need to understand is that on Instagram, personal and business accounts work quite differently with regards to hashtags and everything else as well. What we can do is look at what users from both groups are saying about it and consider appropriate takeaways.

Group#1 – Hashtags in comments

Many people saying that the hashtags need to be in the comments believe that the Instagram algorithm picks your hashtags regardless of where they are placed. They opt to put them in the comments because it gives the post a cleaner look as compared to putting them in the captions. 

We think they have a good point with this, especially when it comes to the aesthetic sense of it all. No follower, loyal or not, would be all right with every post that has 30 hashtags to it. Some feel that it draws more users because it improves user experience. Some people add that putting in the first comment can encourage other people to comment, as well. 

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Group #2 – Hashtags in captions

Again, we see a lot of opinions here about why people should be using hashtags in captions. People who use it on the captions feel that doing so actually increases engagement. Some of the users talk about Instagram shadowbanning their content if they hashtag in the comment section.

People who use hashtags in the captions argue that for an overall cleaner look, you could use dots to push your hashtags below your content. This does work, and your caption looks a lot less cluttered when you start doing this. Another option is to include some hashtags into your captions organically. However, you’ll find with the organic approach, you may not be able to include as many captions as you like. 

Captions Or Comments – Which Is Better?

So, captions or comments – this is a hard topic to debate, and the answer is nowhere close to being simple. There are equal numbers of advocates for both sides, and many people claim that there is no difference regardless of which you choose. However, some people using hashtags in captions said they did it for fear of being shadowbanned if they added it to comments. You can get more details about hashtags on captions vs comments from Social Media Today. 

If we were REALLY forced to choose: at the moment, the safest bet would be to go with hashtags in captions till Instagram themselves come out with a clarification about the issue. That said, make sure that you choose the right hashtag for your brand and check out competitors’ feeds for inspiration. Hashtags are powerful tools when used right and can give your business a big boost when it comes to engagement and brand awareness. 

Hashtag Education to getting your Education System Up and Running

“Posting nice contents on social media alone is outdated as the black and white TV, keying into current trends, trending hash tags, searchable keywords and share-ability is the new social currency” 

― Jerry Oche

 

There is no denying today about the role that social media plays in bringing about awareness for any industry, service or product. Since the time the internet and technology have taken a front seat, it has apparently become the most popular means of advertising and getting people to know about you and your work. It is safe to say that marketing and getting content noticed by your target audience is a trick that can be handled and dealt with the help of social media marketing. 

One of the biggest tricks and promoting techniques for educational content are hashtags. What started off as a trend for promoting pictures on Instagram, have slowly caught on and is now popular in the field of education as well. Expert of assignment help company based in Australia, state that, In the world of education and learning, one of the most important phases is to continuously reinvent and keep the mode of learning and passing down information and knowledge to the others around. 

With the help of social media today, most educators and teachers can reach a million students and that too with ease. The ways through which teachers can reach students increasingly via the medium of social marketing is not even surprising anymore. 

To get educational content out there and in the open, these are the hashtags that can be used the most. 

Hashtag #1, EdTech

There is no surprise in knowing that since the advent of technology and internet, education and internet almost go hand in hand. Even those who repel technology will have to agree that technology and digitization are revolutionizing the way people look at education on the whole. If your content is revolutionary and holds information that is pivotal, then using this hashtag will keep your content on the forefront. It could be information on new educational tools or technology that can enhance the learning experience for all. #EdTech is definitely one of the hashtags you would want to bank on to market your educational content. 

Hashtag #2, EdChat 

Believe it or not, this particular hashtag has been created by people who wanted to help the educators stay connected to each other and exchange valuable insights. Most of the times teachers need a way of communicating with each other and need a medium or platform through which they can discuss and talk about things that matter the most. When you are posting content on which you want comments and feedback or when you want positive chatter, getting teachers to talk about it is the best way. Keep your content high on chatter by using the #EdChat.

Hashtag #3, Education

What better way to promote educational content, than mentioning the hashtag education. It’s a quick way of promoting your content and getting it noticed amongst the people who are in fact, the ones who deal and live the life of education through and through. 

Hashtag #4, Edapp

The world today looks for things on the app world and if you are looking for cutting edge technology and apps that can bring you the same, then #edapp is the way to get it to the forefront. Using this hashtag can get you introduced to the best of the apps then #edapp is the way of getting it promoted and noticed.

Hashtag #5, classroom

Even the youngest of kids need education and examples that can help them understand all the theoretical concepts with ease. When teachers need activities and exercises on the world of the internet, they look for it under the #classroom. If your program is such that can help teachers who need assistance with their classroom-based activities, this is a hashtag that you need to follow. 

Hashtag #6, teaching

What better way to get teachers to notice your content than by using the hashtag teaching. With the way the education industry is changing it is normal for teachers to look for ways to keep education more interesting. Teachers increasingly are following the #teaching to stay updated with the most current trends and knowledge about the teaching world.

Hashtag #7, globaled

The world is only shrinking and with that shrinking world it is important to know that along with your classroom in your school the rest of the world is also educating itself. Today, as students and teachers you can be a part of learning and educating globally by following the posts that are uploaded with the #globaled. 

Hashtag #8, STEM

Science, Technology, Engineering and Mathematics are subjects that are very important and crucial. Most of the content that is out there is mostly related to these subjects mentioned above. STEM is one of the most unique ways of getting your content that fresh lease of life and that too amongst the people who need it the most. 

Hashtag #9, elearning

The way the people learn these days, is through the elearning way. To stay current and updated it is important to know exactly in what way your field is headed. #elearning is a hashtag that can help you get the most current information about learning and education. New ways of teaching and new ways of passing down the same information to the students are keen on learning with the ways of education and technology combined together. 

Hashtag #10, student/students

At the end of the day one needs to realize that all this information and content is after all to help students, which is why hashtagging it with the tag student/students to get it the same recognition and praise that most hashtagged content gets.  

The world of marketing and hashtag promoting is changing almost every day. This is one of the reasons why using the correct hashtags is absolutely necessary. After all, it is the same hashtags that get you to the correct audience and makes all the difference. So, choose the correct hashtags because this is what will get you to places that you need to reach. 
Author Bio:

Being an academic writer for a decade, John loves to share his knowledge and experiences through enriched blogs. He is part time assignment helper and loves to travel across the globe for gaining a piece of knowledge on different technology.

4 Steps To Grow Your Followers With Hashtags?

The age of micro-influencers is upon us, and if you are planning to join the bandwagon, you could use a little food for thought. In this age, the practice of using hashtags to grow your followers on Instagram seems to result in two polarising views. You’re either too generous with hashtags throughout all of your posts, or you hate them and avoid them like the plague. However, hashtags allow you to widen the reach of your posts. So, love it, hate it, but you can’t ignore it.

Instagram is tailor-made for the use of relevant hashtags. In fact, hashtags are arguably Instagram’s primary means of filtering and sorting content. Simply put, hashtags are powerful. Here’s the catch, with great power comes great responsibility (#spiderman).

On that note, here’s an ultimate guide to using hashtags to skyrocket your follower count on Instagram.

1. Use popular hashtags means engagement

Using and exploring popular hashtags is a great way to boost your followers’ count on Instagram. This way, posts will feature in the search results of people who search for the hashtags you’ve used.

A recent update on Instagram lets people follow a few selected hashtags. This should further amp up the reach of your posts. Individuals searching for a specific hashtag will stumble upon your post. If they find it appealing, they may even begin to follow you in the hope of finding more of such compelling content.

However, there’s a caveat to be remembered here. Using a popular but irrelevant hashtag does nothing to boost your Instagram engagement and follower count. For instance, #selfie is popular, but you wouldn’t use it on the picture of a beautiful landscape.

2. Create compelling brand hashtags

It’s common for renowned brands to create hashtags connected with their products or brand. For instance, Coca-Cola urges people to post pictures of themselves sharing a bottle of the soft drink, using the #shareacoke tag.

In most cases, brand hashtags work well with people who are already aware of the brand. Many brands have also discovered that using a phrase or tagline with the brand is more effective than trying to use the brand name itself as the hashtag. It’s quite evident that the #shareacoke sounds less promotional than #cocacola. The crucial thing, in this case, is to create a brand hashtag that people can easily relate to your brand identity.

3. Keep your hashtags organized

In order to maintain a systematic way of adding, you can use Excel or an Instagram analytics tool. If you maintain an excel sheet you’ll need to keep track of which hashtags you use, how often, and which ones relate to your most popular posts manually. This will eventually contribute to the steady growth of followers on your Instagram profile.

For small and medium enterprises with a limited budget, an excel sheet is the best way to start. Once your business moves up the ladder of growth, it’d be more convenient to use a tool to track the data. A manual system can get too tedious when you’re posting three times a day and using about 15 hashtags per post.

4. Get closer to your target consumers with highly specific hashtags

You must also focus on a collection of low-volume, highly relevant, hashtags in your posts. There may not be considerable numbers of people following these hashtags, but the users who do take an interest in them will be easily engaged.

For instance, if you are a Lord of the Rings fan, feel free to use #hobbiton on your posts related to Lord of the Rings – 3,68,065 people have already done it. It is quite possible that anybody who searches for that hashtag will take an interest in your LOTR-themed posts. Of course, you shouldn’t entirely forget to use #lotr and join the existing 1,812,932 posts.

Depending on what your post is trying to convey, you would use a relevant hashtag and then move on include more specific hashtags, as well.

5. Number of hashtags to use on Instagram

Instagram currently lets users incorporate up to 30 hashtags per post. But do you know the exact number you should include in your posts on Instagram?

While you have the option to use 30 hashtags on a regular post, studies reveal that posts with 9 hashtags usually records the most amount of engagement. Using too many can turn your post into spam, and not including enough won’t put your content in front of enough people. It’s a catch-22 situation, indeed. That’s why you must experiment with different numbers and see what works best for you.

6. Use hashtags in the Instagram bio

The recent upgrades to Instagram let you include clickable hashtags in your bio. This presents an amazing opportunity to create a custom hashtag for your brand, linking to all the posts that use the hashtag from your bio.

It also allows you to explore the hashtags relevant to your brand. For example, if you are involved in the tourism industry, you could add clickable hashtags in your bio that are associated with your city or region you belong from. Or, if you belong to the edtech industry, you can include a hashtag related to the field of education, like #wordcounter tool.

7. Keep tabs on the competition

The greatest resource you can employ to compile hashtags is Instagram itself. Once you type a hashtag into the search bar (i.e. #marketing), Instagram will highlight how many other posts include the said hashtag and offer a list of related hashtags within the same terminology (i.e. #marketingdigital, #marketingtips).

While eliminating common mistakes like incorrect spellings, there’s another strategy you can use. That involves visiting popular Instagram profiles in our industry to check which hashtags they’re using on their posts. In some instances, you may have never explored the hashtags they’re incorporating.

8. Track the Success of Your Instagram Hashtags

Operating a business profile on the platform provides you with access to Instagram Insights. This will enable your business to access the analytics and performance statistics of your posts.

One interesting feature of Instagram Insights is the ability to evaluate the effectiveness of the hashtags you’re incorporating. You can find how successful your hashtags have been at bringing you more impressions and views on your posts.

To find the performance analytics, open a post and click on the “view insights” link beneath it.

Winding it up.

Knowing how to incorporate hashtags on Instagram to increase your followers definitely is tricky. In fact, it will definitely require some trial and error. But with the appropriate strategy in place, you can use hashtags to engage with your target audience and witness steady growth to your list of followers.

When you develop an authentic connection with your audience by presenting great content with relevant hashtags, you’ll be able to reach out to more people and grow your brand.

Author Bio: Nathan William is an academic advisor associated with MyAssignmenthelp.com and offers assignment help to students. He is a senior social media manager for a renowned corporate firm in Australia. He has completed his MBA from the Federation University. He has worked on many successful social media campaigns.