How Social Media Can Move Your Business Forward: A Marketer’s Guide

Do you have your business on Social Media? If not, you are missing a massive share of your income which you could easily get from popular social networks. According to Statista, there are 2.77 Billion Social Media Users in the world as per the estimate of 2019. Moreover, this number would reach up to 3.02 Billion Users in 2021. So if you are not trying to reach those users, you are definitely missing a lot. However, it is never too late to do what you have never done before. A whole new world of billions of internet users is waiting for you to explore it.

The unchallengeable power of Social Media

With millions of websites, e-commerce stores, mobile apps and social networks, we are definitely living in the era of social media. More than two billion people communicate with each other through various networks such as Facebook, Twitter, LinkedIn, Whatsapp, Instagram, Facebook Messenger and other networks.

People especially those who belong to the Age Groups i.e 18-24 and 25-34 are more active on social media. We see them updating their Facebook and Whatsapp status, uploading latest pictures on Instagram or sharing news, opinions or even jokes on Twitter. Without any doubt, Social Media has become the most integral part of their everyday life.

Effects Of Social Media On Brand Presence

According to SimilarWeb, Facebook ranked number 1 among social networks all across the world. Instagram, which is a photo & video sharing service, ranked number 2 and Twitter which allows 140 characters tweets stand for number 3 in ranking. Other popular and powerful networks are LinkedIn, Whatsapp and Youtube. All of these networks receive a massive number of users every day.

Potential customers spend most part of their day on different Social Networks which has made it the most effective platform to create brand awareness. There are estimated 60 million plus business pages on Facebook which means millions of users are reaching those brands every day. Having your brand’s presence on Social Network would definitely result into great return.

Effects of Social Media On Brand Loyalty

Customers come and go and that’s the rule of traditional marketing. You can’t stop clients or force them to come again if they don’t want. However, through Social Media you can create a loyal cliental base for your brands. Those who have used it for making a strong cliental have greater edge over those who haven’t.

Users from different age groups have diversity of interest in following different brands on Social Networks. Regardless of their age, their interest would enable you to keep them engaged through your pages and accounts on Facebook, Twitter, LinkedIn etc.

Effects Of Social Media On Sales

According to Statista, the number of digital buyers in the year 2018 was 1.79 billion which increased in 2019 as 1.92 billion. It is expected that the number of digital buyers would reach up to 2.14 billion in the year 2021. So it shows that a huge number of users make online purchases and pay online bills and taxes. Countries like USA, UK, Germany, South Korea and others have the highest number of digital buyers.

One more interesting fact about digital buyers is that most users are aged 18-34 years. It simply means you will always find these two age groups more active on Social Media and thus they make more purchases.

Social Media For Business: A Marketer’s Guide

There are various marketing channels but nothing can be compared with Social Media when it comes to targeted audience, size of audience and lowest marketing cost. Remember that users visit their Aocial profiles every day and if your brand is there, they would definitely respond today or tomorrow. However, it is also important to understand that every network is not suitable for every type of business.

So before you take your business to a network, you must figure out if it is best for your type of business or not. Once you figure out, you can make your best efforts to grow your audience. To choose the most suitable channel according to your business needs, you should learn about the popular networks:

1: Facebook for Business

Facebook is undoubtedly the most effective tool for marketing your business on Social Media. In marketing, if you have the right toolkit, you can win customers. And this is what Facebook is making sure for you even if you don’t have enough marketing experience. Some important facts which you would definitely like to know before using Facebook are:

  • Regardless of local or global business scale, you can promote it on Facebook and reach big communities to fulfill their needs
  • With Facebook Messenger you can come in direct contact with 1.3 billion users which is surely a huge number
  • On the other hand, you can also leverage the amazing power of advertisement on Facebook through audience network
  • With Facebook IQ, you can easily get access to digital insights and other popular researches to understand your business needs

New marketers might find it a little difficult to use Facebook for promoting and marketing their businesses. However, once they find right tools, use correct strategies and target relevant audience, they can get their utmost business goals.

2: Instagram for Business

Instagram is the second most famous Social Network according to SimilarWeb. Therefore, every type of business can consider maximum utilization of this powerful network. Some of the most important facts about this channel are as follow:

  • Over 1 Billion accounts stay active every month
  • Plus 500 Million accounts stay active every day
  • More Than 500 Million Users take advantage of powerful Instagram Stories every single day
  • More than 80% users follow one or more business accounts on Instagram

If you have yet to use Instagram for your business, it should be the best time to join the network. Additionally, learn the most effective marketing strategy and take your business to 1 billion Instagram users.

3: Twitter for Business

Twitter is the place where millions of users come to know what’s actually happening all around the world. So when it comes to take your business to the height of internet marketing, Twitter comes as one the most effective marketing tool. Some most important facts about Twitter are as follow:

  • Everyday users send more than 500 million tweets
  • Besides, a massive number of users get access to trends, links, moments and articles
  • With Twitter Ads, you can spread your brands all across the internet and grow your customers

If you have a business, you would definitely like to create a strong presence of your business and brands on social networks. With the powerful features of Twitter, you can connect with most appropriate audience for your brands.

Why Use a Hashtag on Twitter?

Now Hashtag (#) has become a popular term on Social Media but this was not the case before 2007. Actually, it was first used by Chris Messina in 2007 and since then it has become a powerful marketing tool to increase your reach. Now the question is why one should use Hashtags? Well, there are various good reasons and some of them are:

  • To Increase Engagement: using hashtags in tweets usually increases reach, engagement and shares at the same time
  • To Build Brands: Marketers who understand the magic of Hashtags have been using it to build their brands on Twitter.
  • To Find Relevant Audience: One of the most important uses of Hashtags is to find most relevant audience for your business, brands and products.

Best Marketing Solutions For Small Businesses In 2019

There are millions of small businesses in the world and hundreds others are being launched every day. However, the biggest challenge that most of the small businesses face is ineffective marketing. Due to lower investment, they can’t invest sufficient money in promotional campaigns. Therefore, for all such businesses, social media networks can be the best marketing solution in 2019.

Author Bio:

Amy Richard is
an experienced social media marketer at Assignment Help  who has specialized in entrepreneurship
and social media marketing at essay writing service .She helps small businesses to improve their brand’s awareness of social networks and increase their revenue.

 

5 Successful and Viral Hashtag Campaigns

When hashtags were first introduced, nobody thought they would become an integral part of any digital marketing campaign. And yet, ten years later hashtags are not just playing a key role in social media marketing, but also assists in successfully running an entire marketing campaign.

Today hashtags have given away to brands to engage with audiences. In fact, the most successful social media marketing campaigns have driven exemplary engagement through hashtags. Since hashtags dominate on popular social media channels like Instagram and Twitter, they bring a great advantage that we can’t afford to overlook.

To give you some inspiration, I’ve compiled a list of five of the most successful hashtag campaigns that went viral in recent years.

  1. Audi’s #WantAnR8 Campaign

This hashtag campaign by Audi was probably the longest-running campaigns on Twitter. The campaign was initiated in 2011 when a woman took a photo at the company with the hashtag – to let the brand know how much she wanted to have an R8. The hashtag went viral and Audi saw the opportunity to use the hashtag to drive conversation and promoting their brand around the world.

Audi went up to giving the opportunity to people to drive their dream car for a weekend just by tweeting the hashtag. Overall, the campaign became very successfully to drive engagement in car buyers around the world.

wantanr8
  1. Ryu’s #WhatsInYourBag Campaign

Clothing brand Ryu created a unique hashtag campaign. The brand used the hashtag #Whatsinyourbag to drive curiosity around their various products. Whenever a user posted a photo of what they carry in their gym bag along with a campaign hashtag they automatically enter a competition with a chance to win a prize.

Ryu promoted this campaign heavily on Instagram stories which took the form of a successful giveaway contest. The competition took the attention of numerous people and became the prime reason for their audience to interact with them.

ryu whatsinyourbag
  1. Nest’s #CaughtOnDropCam Campaign

Security cameras inside a home can make people a little uncomfortable. Honestly who wants to be watched in their private time?

But security camera company Nest managed to create a quirky hashtag campaign that restrains the creepiness of being watched and present users with a more human side of their brand. They started a #CaughtOnDropCam campaign to encourage users to share hilarious videos.

The campaign went quickly viral and the hashtag was soon filled with a selection of great video content. The videos got everything from frenzied family moments to pets acting mischievously. The hashtag campaign turned out to be a huge success, also enabling the brand to get new customers.

Nest’s #CaughtOnDropCam
  1. L’Oréal Paris #WorthSaying Campaign

This is one of those hashtags that used a social cause to promote their brand. The hashtag campaign was launched by L’Oréal in 2016, asking women to share what is important to them.

The hashtag campaign went viral because of its social impact and the importance of the subject. The campaign got the support of thousands of women, including celebrities like Jennifer Lopez. To make the campaign even more successful, the brand even took the initiative to donate $0.25 for every mention of #WorthSaying on social media channels.

L'orèal Paris #worthsaying
  1. Purina’s #PetsAtWork Campaign

Purina started a campaign called #Petsatwork. Their aim was simple: they wanted to encourage people to share photos of their pets at work. With the hashtag campaign people were encouraged to take their pets to work and share a photo of them with the hashtag. In fact, the brand wanted to promote the benefits of people bringing their pets to work which primarily include less stress during the day.

The hashtag campaign soon turned into a success as the brand emphasizes how much they care about pets and pet owners. With the #Petsatwork campaign Purina was able to find a lot of engagement and user-generated content in no time at all.

Purina’s #PetsAtWork

Author Bio:

Kirsten Pike is a senior writer and editor at a top-notch essay writing service UK. When she is not writing for work, she likes to spend time writing informative content on web development, social media marketing strategy and e-commerce. She spends weekends with her family, driving around the outskirts of her beautiful town in the UK.

5 Working Suggestions to get more Interactions on Social Media using Hashtags

social media hashtags

If you had to keep a count of the number of times you’ve used hashtags, chances are that you’d lose the count religiously! And so would I! More because there is absolutely nothing on the internet today that doesn’t come with a hashtag. From #eatfit campaigns to #beautyisyou revelations, hashtags have been the talk of the town. From voicing against injustice to extending support, we’ve done it all using a hashtag. While hashtags are gaining popularity daily, the competition for visibility is also rising. It has now become important for us to use these hashtags to the best of our benefits. The reason why I have noted down a few working suggestions on the same. And here’s how you can use hashtags for different social media platforms.

1.Hashtags on Facebook

Hashtags on Facebook is a relatively new tool since 2013. Facebook creates a unique URL for all the hashtags. To get interactions, one should use 1-2 hashtags only when they make sense or are relevant to the user.  For instance, if your company tagline is “You are beautiful”, use a #youarebeautiful on your posts to attract the right viewers. This also increases the chance of interactions on your page.

Hashtags on Facebook usually connect you to people talking or looking for the same thing. Hence, using hashtags that are industry specific are a great suggestion to implement. Not just that, you can also create new hashtags to create a unique signature brand. Hashtags make your posts easily searchable. However, using many hashtags decreases the interactions. A common mistake that people also commit to this platform is using hashtags in the middle of a sentence. Not only is it annoying but also gains no interactions.

2.Hashtags on Instagram

Instagram is undoubtedly the king of hashtags. After all, all of us have struggled to find the perfect hashtags that fit our posts here, haven’t we? Since it is impossible to find a post without a hashtag here, Instagram actually allows using 30 hashtags in a single post. But is it meant to be filled to the brim? Definitely, no! Chances are that the cleaner your posts look; the better engagement you get out of it. But then how do you rank your posts? Well, the trick is to post your hashtags in a comment just after the post is published.

According to research by Neil Patel, a post with 11 hashtags gets 80% of the interaction in Instagram. If you use highly popular hashtags, your post is going to get lost in the crowd. Instead, use hashtags that are trending in your niche and also mix it with new hashtags. If you create a hashtag of your own and post often about it, your hashtag can in itself become a searchable term. However, it is important to be extra careful about the meaning of the words you use as a hashtag.

3.Hashtags on Twitter

Buffer states that in Twitter, the posts with hashtags get twice the interaction than those without them. If you really want to know the importance of hashtags, considering looking at the trends. You’ll find out that Twitter ranks its trends using the hashtags. Posts with no hashtags are hardly ranked. People here usually follow the trending hashtags and post content relevant to it. However, using a lot of hashtags is a bad idea, to say the least. Much why the report also suggests that tweets with 2 hashtags perform the best.

Lucy Coyle from Expert Assignment Help suggests that “One also has to be careful about the popularity of a certain hashtag.” She further adds that “There can be a different version of the same word or an abbreviated form too.” For instance, if you are posting on Mother’s Day, find out what the trending hashtag says. It could be anything from #HappyMothersDay2019 to #MothersDay to #MothersDaytribute. The key is to keep an eye always so that your post reaches more audience.

 4.Hashtags on LinkedIn

LinkedIn is the newest addition in the world of hashtags but is quickly gaining pace. The best part about LinkedIn is that the content shows up well in Google searches. Using hashtags in your posts on LinkedIn puts you to the largest audience because of the same. So if you’re looking for more interactions, LinkedIn can help you gain attraction pretty well. Not just posts, you can also use hashtags in the comments you type. You can include comments even on others’ posts and your own company page.

To do so, you can use the free tool Hashtagify.me to find related hashtags to your brand or company. Leveraging hashtags in LinkedIn is a great idea for you to be found out as a business or a potential brand. Since the fall of 2017, when LinkedIn started using hashtags, the interactions on LinkedIn have boosted up as a whole too.

5.Hashtags on YouTube

Hashtags in the titles of your YouTube videos show up in searches. The maximum number of hashtags allowed in your YouTube content is a whopping 15. In case that exceeds, there is a high risk of Google penalizing you. But then, how can you use 15 hashtags in a title? Well, you certainly can’t. The reason why YouTube also allows hashtagging in the description of your video.

Youtube uses tags to categorize your video, but the sad part is that they can’t be used in the description. But what’s a video without its categories mentioned? Hence, to cleverly include the categories, you can add the same tags as hashtags in your description. If you’re a video blogger, adding relevant categories also ensure high traffic to your blogs. Also, a video title with a relevant hashtag is usually the first choice of the search result by Google.

Despite hashtags being a highly effective tool, many brands neglect it still. But when they do so, they limit their target audience to a great extent and go down in searches too. Many people while dropping out suggest that hashtags are confusing, to begin with. While it may be true for a few people, it is not impossible to crack the formula of using it. Also, let’s not forget that hashtags are the greatest trend and hence, there’s no good business without it.

Author Bio:

Mary Jones is the co-founder & editor-in-chief at TopMyGrades which focuses on content marketing strategy for clients from the education industry in the U.S., Canada, and the U.K. Mary has conducted a series of webinars for AssignmentEssayHelp. She has extensive content editing experience and has worked with MSNBC, NewsCred & Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.

 

How to Boost Website Traffic Through Social Media

An important reason as to why you should make use of social media marketing is for increasing the traffic on your business website. This is something that is not theoretical, but if you are capable of using it correctly, you can be assured that social media is going to become the greatest source of traffic, which can help in establishing a blog or online business in a successful manner. When you are talking about more ways of obtaining traffic, you should always have real examples in front of you so that you understand which methods work in the best manner and which do not. According to some researches, the total number of social media users all over the world is 3.4 billion.

When you are running social media campaigns and your main intention is driving more traffic, it is your responsibility to know about all the steps, which are going to make the entire campaign more effective. Given below is a list of the tips that you should definitely follow.

Do not forget to add the URL of your website to the social media profiles

Ensure that you are including the URL to your business website on each and every social media profile that you have. It is true that this is going to sound extremely obvious but you need to know that in certain cases, this is completely ignored. When you add the link to your website, it helps in boosting the SEO and is also responsible for bringing in more traffic to the website.

Utilizing advertising on social media

There is no denying the fact that the total number of pages on social media along with the number of people using social media is increasing regularly. This is something that is extremely good because you are going to have a number of potential users, who will be interested in viewing all the postings. However, it is also becoming increasingly difficult to ensure that all the posts are seen by the followers. Active users of social media are responsible for following a number of pages and numerous people but unfortunately, the timeline is going to show only a certain number of posts.

It is difficult to gain organic visibility and with time, it is becoming more and more difficult. Facebook is responsible for changing its algorithm numerous times and the best way of showing that your followers are getting your message is by utilizing Facebook advertising. This is similar in the case of LinkedIn and Twitter as well. You have the option of using LinkedIn advertisements and promoted Tweets for connecting with the followers.

You need to ensure that the users can share the content easily

When the visitors are reading something that has been published on your website, which they love, they are going to share it with all their friends or even social media followers. Therefore, it is your responsibility to ensure that people do not have any problem in sharing your posts and you should have configured buttons for every social media platform embedded within your blog post or present on your website.

One common mistake, which most people are responsible for committing is adding the buttons but not tracking whether the content is being shared in a proper manner. When you are clicking to share a particular post, the title, description, as well as the image, needs to be formatted in a proper manner, because you need to understand that the users are not going to spend their time for fixing things before they are clicking on the share buttons.

Do not forget to use images with the posts

Videos, images, and various other visual things like illustrations and infographics are considered to be more shareable than the other kinds of content. This means that you have to ensure that you are posting images within the content and also when you are posting on the social media pages, you cannot forget to include these images there as well. All the networks are responsible for allowing you to add the images to the updates, and hence it is your responsibility to use it for your advantage.

Add links to the postings on social media

Apart from adding links to the bio section of every social media account that you have, it is also crucial that you add links to the postings on social media. An ideal posting is going to have a unique title, smart description, a relevant image, and also the link to the main source. This is what is going to help in making your content stand out from the rest of your competitors, thereby allowing you to stay one step ahead.

Posting regularly

Posting regularly definitely does not mean spamming the followers but regular updates are responsible for helping you to get more traffic and exposure. Given below are the recommended postings for every social media network.

  • Five postings for Pinterest.
  • Three postings for Twitter.
  • 2 postings for Facebook.
  • 2 postings for Instagram.
Ensure that you are not over promoting the company or the products

Whenever you are posting on the business pages, it is crucial that you do not keep talking about the services and products that your business is offering. Your followers are going to get bored. It is your responsibility to ensure that each and every post is not only interesting but extremely useful for all your users.

Using Social Media Hashtags

Hashtags are used for generating more exposure to the postings on social media. It’s crucial that you have proper knowledge about the ideal practice, which is associated with using hashtags and it is also your responsibility to use them in the best possible manner. The hashtag is the manner of adding metadata to the content that you are publishing on your social media site so that people who are looking for the kinds of services or products that your business is offering can find you easily. In short, hashtags are responsible for making your business discoverable.

Think of hashtags as social gatherings. You’ll have to research the trending hashtag before jumping in. Make things easier for yourself and choose the right hashtags from the get-go.

Start by searching for hashtags you think would be a good fit for your business.

You can also find hashtag ideas by researching your competitors on social media. In fact you can even find your competitors by searching popular hashtags in your niche! Another one of the benefits of social media hashtags for business owners is that you can read conversations your target audience is having.

This is otherwise known as social listening. Use this tactic to figure out their pain points. You can then create specific content, solutions or products to address their pain points/needs.

Creating your own branded hashtag with your business or product name can help you monitor your visibility on social media. But that’s not all that branded hashtags can do.

Conclusion

Marketing on social media can help in bringing traffic to the website in comparison to the other techniques of online marketing. Consider all the tips that have been mentioned above so that you can get the desired traffic on your business website.

Author Bio

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients at stormlikes by helping them buy real Instagram likes. He loves to travel, write and play baseball.

5 Great Examples of Marketing Localization

Guest Post By Elisa Labbott

Every company, which operates globally, should adapt its marketing strategy to the local markets through localization. It’s the only way to engage the target audience effectively and boost regional sales. Marketing localization is an approach to reach people from other cultural backgrounds in their native language while keeping the brand tone of voice consistent.

If you want to learn more about the localization process, let’s consider a few great examples. They will inspire you to design a brand new marketing strategy, which will take your business to the next level.

Website localization

Global competition is getting fierce, and it’s getting harder to enter new markets. Today, only those companies, which properly localize their multi-language websites, can achieve international success.

There are a few essential elements, which every international website should have:

  • Country and language options
  • Local currency and payments options
  • International shipping
  • Local customer service
  • Localized SEO

Let’s take a closer look at two brands, which perfectly localized their websites.

Swarovski

Swarovski company designed an outstanding multi-language website, which runs smoothly and generates high sales. This website has many advantages in comparison with not-localized sites developed by competitive brands.

Firstly, Swarovski’s website allows users to enjoy browsing through pages in their native languages. Secondly, it displays prices are in local currencies. These two factors strongly influence a customer’s buying decision process.

Swarovski watches

In addition, Swarovski’s SEO experts optimized product names and descriptions. They combined two names (one in English and another one in a foreign language) in a long name. This approach helped to improve local SEO ranking and increase the click-through rate.

Swarovski China
Renault

Renault’s website contains two types of content: translated articles from a core website, and localized news and announcements. This approach to content marketing helps the company to achieve two important goals: to engage the target audience and to maintain brand consistency.

renault

Moreover, Renault provides multi-channel customer support on a local level. The website encourages users to contact an agent, who speaks their native language. Users can start a live chat, make a call, or ask their questions via social media.

Renault

The rule of success in international business is simple: the more local support the company provides, the higher regional sales it gets. So make sure that you design your website in accordance with this rule.

Content localization on social media

Most international companies wrongly believe that marketing localization is all about designing a multi-language website. However, it’s much more than that. To take your brand closer to the buyers, you should also localize your social media content.

If your in-house content creator doesn’t speak foreign languages and can’t localize posts for Instagram and Facebook, don’t worry. You may visit PickWriters, a translation review website, and choose reliable localization service.

But first, let’s check three illustrative examples of how to localize social media content.

Pandora

Pandora has recently launched a new marketing campaign with a famous singer Shakira. This campaign calls women from all over the world to follow Shakira’s example and to become better versions of themselves.

At first sight, this brand message seems to be simple and understandable for everyone. But Pandora decided to localize it in order to make it more appealing to the local shoppers.

Here you can see two similar Instagram posts. The first one is taken from the international profile, the second – from the Colombian profile.

Pandora Shakira

 

The message of the international post is the following: “From a mother and philanthropist to a global artist, get inspired by @shakira and embrace every side of you.” A caption, which targets Colombian customers, sounds differently: “Get inspired with new Shakira’s look and enjoy new adventure this year.”

As you can see, Pandora decided not to use word-to-word translation to ensure that Spanish-speaking buyers will understand a caption. The point is that words like “philanthropist” and may be unfamiliar for Colombian women. So, marketers rewrote the caption using such simple and understandable words as “adventure” and “enjoy”.

Under Armour

Under Armour offers Facebook followers to utilize switch region feature to see new posts in their native language.

Under Armour Australia

For instance, Australian customers can browse Under Armour’s feed in English. Posts on this page are dedicated mostly to gym workouts and fitness.

Under Armour Australia

Screenshot source: Customers from Argentina can browse Under Armour’s profile in Spanish. Here they can find tons of content related to soccer.

The point is that soccer is much more popular than fitness among Argentinean. And for this very reason, Under Armour is forced to produce special content, which suits the preferences of the local target audience. If the company simply translated Australian posts from English to Spanish, it would not work.

Starbucks

If you want to see one more excellent example of content localization, take a look at Starbucks Instagram accounts. This famous coffee company proves that when you clearly understand who your local customers are what they actually want, you can design an outstanding marketing strategy.

It’s obvious that coffee lovers from different countries prefer different drinks, speak different languages, use different hashtags, and have different cultural backgrounds. So it’s just impossible to create content, which will work effectively across all regions.

For this reason, Starbucks created a separate Instagram profile for every country, in which it operates. If you compare Japanese and Canadian accounts, you will see that they look absolutely different.

 

Schermata 2019-06-11 alle 18.51.27

 

A color palette of Japanese account is pink-and-white, of Canadian – brown-and-grey. Photos from Japanese profile capture small details, while most Canadian photos depict only one element – a cup.

All these differences are not random. In fact, they accurately reflect the dissimilarity between Asian and North American customers in terms of their attitudes, values, shopping behavior, and lifestyles.

If you take a look at two following posts, you will see how Starbucks localize hashtags. Depending on the preferences of the target audience, the coffee company uses local-language or English-language hashtags. In Japan, all hashtags are in Japanese, while in France, hashtags are in English, not in French.

Schermata 2019-06-11 alle 18.51.38

In Conclusion

In today’s business world, content marketing localization is not an option, but an absolute necessity. If you want to build the global presences for your brand, you should analyze the preferences of local buyers in details. It will help you to adjust your strategy in the right way and achieve your business goals in the nearest future.

 

 

 

5 Proven Ways to Generate Leads With Social Media

Social media is the second largest referral traffic driver after search. About 25.6% of all website visits come from social media. This makes it one of the best places to get traffic to your website.

Social visits

All major social media platforms have tools that can help you reach your target audience. Not only can you drive traffic to your website but you can even generate leads and get conversions. You need to leverage them well and target the right audience to maximize your results from social media.

Let’s take a look at how social media can help you generate high-quality leads for your business.

1. Target Niche Audiences

Social media is primarily used by people to connect with others and for entertainment. However, by getting your posts in front of the right eyeballs, you can generate leads. That is why it is essential to target niche audiences.

You need to show relevant content to the right group of people to push them to give you their information. If you target the wrong audience, all of your marketing efforts could be in vain.

It is, therefore, essential that you figure out the right target audience. You can do so by defining their demographics, locations, and interests. These are the people whom you will target all of your marketing efforts.

To track the progress of your sales pipeline on social media and other channels, you can use a CRM like Salesmate. It allows you to add, assign, and track the progress of your sales. You can even get detailed insights into your performance.

2. Share Gated Content

Gated content is content that’s hidden behind a virtual wall. To access it, you need to provide some information, like your contact details. A great way of getting leads through social media is by sharing gated content.

All you need to do is share a link to your gated content on social media. When potential readers open it, they’ll be directed to a form where they will need to provide their information to access the content. As with any landing page, make sure that you design it using landing page best practices.

Some may, of course, navigate away from the landing page without giving you their information. However, those who are truly interested will give their information to you and become qualified leads. This is especially true if your content is relevant to your industry or products.

There are a variety of options for gated content. You could create white papers, webinars, case studies, videos, blog posts, and more.

Additionally, the influx of visitors to the landing page will also help improve your search engine rankings. You can track your rankings using tools such as Pro Rank Tracker.

3. Paid Promotions

All major social media platforms offer the option of promoting your content through advertising. You can specify your target audience and create your advertisement right from scratch and promote it. Whether your goal is to generate engagement, leads, or even get conversions, there are ads for it all.

Based on various demographic and geographic factors along with interests, you can define your target audience. By using a highly-targeted audience, you can reduce your advertising costs and even get more leads as the ads will be more relevant to them.

However, platforms such as Facebook have come up with ads specifically for lead generation. Let’s look at how they can help you even further.

Facebook Lead Ads

Facebook lead ads serve as a great way to get leads for your business from Facebook. They work just like gated content. The audience will need to provide their information in exchange for your content such as white papers, coupons, or even newsletters.

What makes the offer even sweeter is that all of the information can be filled in right there on Facebook. The potential customers wouldn’t have to go through the trouble of navigating away to your website.

At the same time, Facebook auto-populates the entire form with the user’s information. This makes it even easier for them to give you their information.

You also get to choose which information you want to gather. Ensure that you ask for just enough information to make the lead useful. Asking for too much information may scare the lead away.

These ads can also appear on Instagram if they meet the design requirements of the platform. However, unlike Facebook, the form can only be pre-populated with the email, phone number, gender, and full name of the user. To make it more convenient for users, it is best to ask for only these details on Instagram.

LinkedIn Lead Gen Forms

LinkedIn’s Lead Gen Forms make it convenient for users to share their details with businesses. The forms are pre-populated with data such as education and work details. This saves users the hassle of having to type everything in manually.

Linkedin ad

Just like Facebook, businesses can select the fields for what information they want to collect. According to LinkedIn, you should try to stick to only three or four fields. That way, you can generate leads directly from LinkedIn.

4. Use Custom Hashtags

Hashtags were introduced on Twitter to gather similar content under a common category. However, they were quickly adopted by Instagram and Facebook as well. You can use them to your advantage for generating leads.

You can conduct hashtag research for Instagram and Twitter using platforms such as Hashtagify to find trending hashtags. This tool also allows you to check their popularity and shows you the top influencers for each hashtag as well.

Based on your research, you can choose the ones that best fit your campaign and grow your business.
6

By incorporating these hashtags into your posts, you can increase their reach. Additionally, you can come up with branded and custom hashtags. These can include your brand name or slogan and can help you improve brand awareness too.

The more relevant that your hashtag is, the better your chances of generating leads from that post. That is because a relevant hashtag might help you reach your exact target audience.

5. Organize Contests

Social media contests can not only help you generate buzz but can also help with lead generation. However, whenever you’re launching a contest, ensure that the prize is valuable and attractive enough to your target audience.

It should motivate users to provide their information right away to participate in the contest. At the same time, it should be relevant to your target audience so that only those who are genuinely interested will register.

You need to ensure that both of these conditions are met so that you can generate quality leads from your campaign.

A prize such as the premium version of your product or a free upgrade may be useful. This is because only those who are genuinely interested in buying from you will participate in the contest.

Some of the ways you can organize a contest on social media are:

1. Fill Out a Form on Your Landing Page

To register for this type of competition, the user has to click on the ad and navigate to your landing page. On this page, they will be asking to fill in their information to participate in the competition.

While the number of leads you may get in this contest might be less, they will be highly-qualified ones. This is because they took the effort to open your landing page and fill in the form to participate.

IKEA, for instance, organized the IKEA College Style Quiz that took people to a landing page and asked them to fill in a form to participate.

Ikea

2. Retweet/Share/Comment/Follow

These contests require minimal effort to join. And due to this reason, you might get many participants. However, since they only share the information that is already public, you may not benefit much out of it.

Additionally, asking for likes, shares, and comments may also lead to penalties if done frequently. This type of contest is best for generating buzz and getting more engagement. However, for high-quality leads, you should use landing page forms.

Warner Bros. Pictures recently organized a contest to promote their movie, Detective Pikachu, on Facebook. While this doesn’t get them leads, it does help them generate buzz about the film.

Warne Bros Facebook

Final Thoughts

Social media can be used for a variety of purposes and lead generation is one of them. By targeting niche audiences and sharing gated content, you can increase your chances of getting high-quality leads.

Additionally, paid promotions and custom hashtags can help you reach a more targeted audience as well. You can leverage contests to generate buzz about your brand and products. At the same time, they can help you with lead generation.What are other ways through which you can generate leads from social media? Let us know in the comments.

Author Bio:

Shane Barker is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
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How to Unlock Instagram Algorithm

algorithm

 

Have you ever wondered how Instagram chooses what posts to show you in the Explore Page?

In this article, we’ll quickly dissect the algorithm behind the Instagram Explore page, as well as three tactics you can put into action right away to get the most out of the Explore Page algorithm.

The Explore Page on Instagram shows you posts based on two factors:

  1. Posts you’ve liked
  2. Posts liked by people whose photos and videos you’ve liked

1.Posts you’ve liked

This is one self-explanatory – the Explore Page will show you posts similar to posts you have already Liked.

Example: if you Like a lot of music-related photos, the Explore Page will show you posts related to music.

2. Posts liked by people whose photos and videos you’ve liked

When you Like a post, the Explore Page will show you posts Liked by the person who uploaded the original post you Liked.

Example: if you Like Beyoncé ’s post, the Explore Page will show you posts she liked.

By understanding the algorithms behind your feed, search results and Explore page, you can produce the best possible results with the least amount of energy on Instagram. Now, here are 3 things you can do right now to unlock the Instagram Explore Page algorithm:

  1. Tag relevant people in your posts

What better way to get someone’s attention than by tagging their username in your posts? Anyone you tag will get a notification that they’ve been tagged in a post, and we all know how enticing that bright red notification can be… And tagging doesn’t have to only include your friends.

Many businesses on Instagram are constantly looking for new content related to their brand. The way they do this is by searching for posts they’re tagged in. Businesses then often repost these tagged posts on their own pages.

Why would you want to be reposted by a business? Because it introduces your Instagram page to the businesses followers, which can translate to thousands, if not tens of thousands more potential eyes on your content.

When a business’s followers see your post and engage with it, your post then has the chance to show up on the Explore Page of every single person following the person that engaged with your post.

Magnify this by however many people engage with your post, and you significantly increase your chance of showing up on Explore Pages across Instagram.

With this in mind, whenever you create a post where there is a specific product (clothing you’re wearing, supplement you’re using, camera you’re using, etc.), tag the brand in your post to potentially get reposted on their page.

  1. Include Calls-to-Action (CTAs) in your captions, comments, and DMs

What is more likely to produce a Like or comment on your post – asking to leave a Like or comment on your post, or not doing it?

The first one, obviously. While it isn’t guaranteed to produce any more Likes and comments than you would normally get, the second option is guaranteed to not produce any additional Likes and/or comments because you’re not even asking in the first place.

Here are some good examples of CTAs:

  • Encourage followers to tag their friends
    • “Tag three friends in this post for a chance to be featured!”
  • Ask easy-to-answer questions
    • “What are you wearing today?”
  • Point them to your bio (or wherever you want their attention)
    • “Click the link in the bio for more info!”
  • Ask for suggestions
    • “Going to Tokyo next month – what are your must eat sushi places?”
  • Create anticipation ”
    • I can’t wait to show you what we’re dropping tomorrow! Stay tuned!”

Including a CTA in your post captions, comments and DMs are a great way to capture engagement that might otherwise not happen. The more engagement, and therefore more people that engage with your posts, the more you will show up on Explore Pages.

  1. Engage with right people

The more people you engage with, the more people will see you exist. The more people know you exist, the more people will potentially visit your page, and therefore the more people will potentially engage with your posts.

The key is engaging with the right people to get as much visibility as possible. You only want to engage with people who are likely to be interested in what you do.

To accomplish this, follow these simple steps:

  1. Think of three main keywords related to your Instagram page and search them on Instagram
  2. Go the “Tags” tab in the search results and write down all the major hashtags (more than 50,000 posts) that result from your search
  3. Explore each of these hashtags one-by-one and scroll horizontally across the related hashtags for more ideas

This way, you are only engaging with people in your niche who are more likely to enjoy and engage with your posts than people outside of your niche.

Remember, the more people that engage with your posts, the more potential Explore Pages your posts will show up on.

Above is only how the Instagram Explore Page algorithm works. If you’re interested in how the Instagram Feed and Search Result Algorithm works, as well as 18 more ways to unlock the full potential of Instagram’s algorithm, read this guide here.

Author Bio:

This post is a guest post by Sam Morrison. Sam is Chief Editor at www.socialpros.co – a blog aimed at simplifying social media marketing practices for small businesses and everyday people.

Hashtag Campaigns in the Food Industry

In an era where we spend most of our lives online, it makes a big sense to put our businesses online too. Digital marketing is a very important segment of every business’s marketing. Although traditional marketing also has a place among the marketing strategies of businesses, nothing can quite so easily and immediately reach customers as digital marketing. Increasing brand awareness is just one more of the positive effects that digital marketing has.

According to a survey that Clutch did last year, the top six channels for digital marketing are social media, websites, emails, display/banner ads, mobile apps, and content marketing. They surveyed 501 digital marketers across the United States to come to these findings.

These rules apply to any industry out there, as well as the food industry. Using hashtags to promote businesses and increase brand awareness is a very well-known strategy for improving your digital marketing. However, as with everything in life, there is a right way and a wrong way to use them. And from the Clutch survey, reaching out through social media platforms makes total sense.

As one great example from the food industry that played out a scenario very strategically, Morton’s Steakhouse can be pointed out. A customer by the name of Peter Shankman jokingly tweeted to the restaurant’s Twitter profile that he would like somebody to bring him a porterhouse steak when his plane lands at the Newark Airport. When he arrived there, a server from Morton’s Steakhouse was waiting for him with his steak! The story blew up on the social media and outside of it bringing the restaurant plenty of good press! Listening to your customers, and providing a personalized experience for them might be what you need to differentiate yourself from your competitors.

Food Industry Hashtags

If you are in the food industry and you want to get your way around the most used hashtags, let’s dig deeper. Social media is definitely changing the way restaurants and other food-related businesses interact with their customers. Using hashtags in this context means reaching a larger audience and introducing them to the way your businesses does its work. Some of the most popular food-related hashtags are the following:

  • #foodie
  • #foodporn
  • #foodstagram
  • #wine
  • #vegan
  • #pizza
  • #sushi
  • #dessert

These hashtags are some of the most basic ones and they are a good place to start especially if you are trying to advance your business on Instagram since hashtags like these ones are mostly used there. Using these types of generic hashtags can be very helpful with reaching new audiences, but be careful not to overdo it.

Some Good Examples

Ideally, you will come up with a very creative and interesting hashtag for your business that will engage the customers and make them even more interested in whatever it is that you’re offering. This is not an easy task at all. Some interesting examples include:

  • Pieology Pizzeria with their hashtag #MyPieology. The customers of the pizzeria get the chance to be featured on the pizzeria’s social media pages. Pieology Pizzeria is constantly updating their profiles and sharing photos of their customers. All that the people have to do is take a picture with the pizza and use the hashtag. It works, and it’s essentially free marketing for the pizzeria!
  • DiGiorno Pizza with their hashtag #DiGiorNOYOUDIDNT. With this hashtag, the pizzeria wanted to reach out to new audiences on social media and targeted the NFL fans who are known for talking trash to one another on Twitter every Sunday. The employees started to participate in this smack talk using the hashtag on Twitter. It did get around a lot, and made quite the impression!
  • Entenmann’s with their hashtag #NotGuilty. This is a different story. In 2011 the company Twitter the hashtag and asked their customers to use it when eating the sweets of the company. However, the hashtag was already trending at that time in regards to the Casey Anthony trial and the death of her two-year-old daughter. This meant bad press for Entenmann’s. They deleted the tweet and apologized, which meant they know how to detox from the bad move that they did.

From the above examples, we can conclude that hashtags, when used properly, can be a fun and engaging strategy that will make your customers get in touch with you more and appreciate your brand more. However, you have to be very careful in the way you construct the hashtags, the message that you’re promoting, and the environment your business is in. Even small mistakes can cost your business a lot in terms of bad press, losing loyal customers and in some cases worse scenarios than those. Make your hashtag as controversial as you can so it differentiates your brand from your competitors.

 Author Bio:

Mary Walton is a professional editor, content strategist and a part of NCSM team. Apart from writing, Mary is passionate about hiking and gaming. Feel free to contact her via Facebook.

5 Mistakes To Avoid In Hashtag Marketing

Hashtags are a commonly used tool to raise awareness of a topic, a brand or a cause. A hashtag can basically be anything from simple and basic words to phrases that have a deeper meaning. They are mostly used on Twitter or Instagram as these platforms are supportive of hashtags and their algorithms track them well. It’s less important on Facebook or LinkedIn where a single hashtag can be enough.

If you want your marketing strategy to work with your hashtags, you should avoid these mistakes:

1. No planning for the hashtag campaign

This is one of the most common mistakes in hashtag campaigns. You can’t just start a campaign without a properly laid out plan. Or you can, but be ready for a huge backfire in the long run. Any social media campaign should start with a solid plan which explores all of the following questions:

  • Discovering the target audience
  • Discovering the most relevant platform for the social media campaign
  • Discovering the purpose of the client in this campaign
  • Discovering the meaning of the hashtag and it’s purpose in this campaign
  • Thinking about the profitability

“Without a proper research, you could come up with a campaign that offends or hurts people. This is a very specific type of a campaign so you need to be aware of all of its aspects and understand the purpose of each element properly,” says Lily Forester, SEO executive at Australia2Write.

2. Not thinking through your hashtags

Your hashtag needs to be something relevant to your brand and meaningful for your audience as well for it to work as intended. Instead of coming up with something that makes no sense, you should make an effort to connect with your brand personality and voice as well as your audience’s voice.

If you don’t consider your hashtag once again, you might come up with something that will cause ridicule. Think about the famous #Susanboylesalbumparty – Susan Boyle’s album promotion hashtag. This went horribly wrong and it was seriously misinterpreted. It was a mess. They had to change it to include the capital letters for every word.

They might have done their research well but they forgot to look at it once again in the same way the audience would see it. If they did, they would have avoided the mess. Always make a unique, single hashtag instead of several. Never make it too long. Keep in mind that it turns into one word and can be hard to read and there is not a lot of space for it either. Never use hashtags in more than one language and convey a message related to your brand.

3. Poor choice of influencers

Without influencers, any hashtag campaign can be a serious pain. So, introduce some influencers to your brand and hashtag to increase engagement and awareness of your audience. Celebrities are not necessary here. Pick someone appropriate for your industry and the context of the hashtag. The influencer should have knowledge in your specific area and this can help you improve your reach.

Only work with relevant influencers from your industry if you don’t want backlash from the influencer.

4. Spending money on promotions when you don’t know anything about it

“While spending money to get a boost is fine, you should first learn something about it and have some expertise. Certain means of doing this will get the job done but with no profitable results,” says Rose Gregory, online marketing manager at BritStudent.

5. Having poor content

If anyone sees your posts, they should get some value from it. This can boost engagement with your content and the hashtags. Don’t just copy the content.

Encourage your audience to post about their questions and concerns as well as share content related to the hashtag.

Using hashtags on social media can help you gain the attention you need. However, doing it wisely can seriously boost your success. Avoid these common mistakes in hashtag campaigns and make sure that you find good solutions for all of them.

Author Bio:

Joel Snyder is content marketing manager and writer at PhD Kingdom and Next Coursework. He enjoys helping people to learn more about marketing as well as creating articles about things that excite him. One of his main goals is to help people find a way to achieve success through social media marketing.

4 Ways to Use Social Media to Improve Customer Experience

Guest Post by Daniel Bishop

Over the past decade, social networks became an essential part of our everyday life. From their humble beginning as a means of staying in touch with friends, sharing interesting content, and expressing our opinions, social networks evolved into hubs of all our online activity. Businesses rightly saw this as an opportunity to expand their relationships with customers, to the mutual benefit of both. As a result, social media are now integral to marketing, sales, and customer service.

With that being said, most businesses are yet to leverage the full potential of social media. We still regularly read stories of companies botching their social media efforts by unintentionally offending customers and the like. Most mistakes of this sort could have been avoided if the company in question had just devoted more time to iron out the kinks in their social media operation.

Ignorance is the root of all evil according to Plato, so a company that knows how social media works will be in a better position to use it properly. So if you need to update your knowledge on how to best engage with the customer on social media, you have come to the right place. In this article, we will cover all you need to know about using social media to improve your customer experience.

What is Customer Experience, and Why is Important

To put it simply, customer experience (CX) is how your potential and existing customers feel about your business. These can be positive, negative, or somewhere in between. Naturally, you want your customer experience to be positive. Word spreads quickly on the web, so if your customers walk away unsatisfied after interacting with your business, you can be sure that people will find out about it sooner or later. And once the word is out on the streets that you are not meeting your customers’ expectations, you can expect to see falling profits, churn, and bad PR across the board.

The upshot to all of this is that positive customer experience can provide measurable benefits to your business. Satisfied customers are more likely to remain your patrons over time. They are also more likely to spend more on your products and services in the long run. Satisfied customers will tend to share their experiences with their peers, raising your brand awareness and netting you more potential customers.

Most importantly, positive customer experience is essential for building trust between your company and your audience. By forging strong bonds with customers, you will acquire allies to support in times of uncertainty and decline.

Why Social Media

There are two main reasons why social media is currently the best channel to create a positive customer experience.

One is a matter of simple facts. According to the most recent data, over 2.77 billion people are using social media in 2019, and this number is projected to reach 3 billion by 2021. If you manage to provide a positive customer experience to even a fraction of these people, your business is almost guaranteed to be successful. Simply put, it is too good of an opportunity to miss.

The second reason has to do with the way people use social media, and the options you have to capitalize on this. In comparison to email, telephone, TV adverts, and other means of interacting with customers, social media offers a more immediate form of communication. People used to talk directly with people they know on social media, and they don’t hesitate to engage with the content they find. This means that customers will be more likely to engage with your business on social media, and you will have an easier time understanding what they want, and how to provide it.

To summarize, social networks are a natural platform for improving customer experience, because they enable you to engage directly with large numbers of people in an informed and controlled manner.

Practical Guidelines for Improving CX on Social Media

We have covered the theory behind CX on social media, and now we will provide some practical advice on how to go about implementing a CX-focused social media strategy.

1. Know How to Respond to (Negative) Feedback

Customers will use social media to voice their opinions about your business, and sometimes these opinions will have a less than positive. This is perfectly normal – even the most beloved companies will have their detractors. Avoiding negative feedback altogether is impossible, but you still get to choose how you respond to it. Some businesses make the mistake of responding in a vitriolic tone, which will earn you nothing but ire from customers. What you should do instead is choose your words carefully. Treat all customer grievances as legitimate by default, thank them for the feedback provided, and try to offer a constructive reply.

2. Implement a CRM System

Creative a positive customer experience is not just about being nice to your customers. It is the process of addressing customer concerns in an orderly, systematic manner. And in order to do this, you will need to use a customer relationship management system. Such a tool will help you aggregate customer data coming from multiple sources (including social media) in one place, so you will always have the information you need to tackle each customer’s needs. Therefore it is vital to use a CRM system for implementing a customer experience strategy in an efficient way.

3. Deploy Customer Service Chatbots

Once you grow your customer base to a certain level (depending on the size of your business), you will have less and less time and resources to attend to each individual customer. This is simply the reality of running a business online. Unfortunately, customers won’t have the patience to wait until you sort things out on your end, and they will walk away unsatisfied. One way to solve this issue is to scale up your customer service operation through messenger chatbots. These automated conversation systems can keep your customer engaged by answering common queries, solving simple problems, and buying your service reps extra time until they can attend to the customer in question.

4. Use Hashtags to Stand Out

Hashtags are a convenient way to listen in on the conversations your customers are having on social media. By following hashtags from your industry niche, you will find out what customers want and expect from businesses similar to your own. This will enable you to capitalize on existing social media trends by publishing content tagged with hashtags your potential customers are likely to be following.

Another way to improve your customer experience through hashtags is by using them to present your business in a positive light. For instance, you can use hashtags to inform your customers that your company supports a cause or that it regularly makes charity donations, which will make them feel proud about being your patron.

You can try to create your own branded hashtags as well, and use them to tag all of your social media content. This will give your customers a direct way to access your content, allowing them to find product and service information more easily. Branded hashtags can also help you generate a positive buzz on social media by giving customers the ability and the incentive to share their experiences with your business online.

Customer Experience as the Key to Success

Social networks are the bazaars of the future. They give customers the opportunity to conduct business with countless vendors, your company included. But first, you will need to catch their attention in some way. Providing a satisfactory customer experience is one of the oldest methods to achieve this goal, and it is the best way to make you stand out among your competitors. Fortunately, improving customer experience is something any business can achieve, provided they acquire all the necessary knowledge. And we hope that we have brought you one step closer to that goal with our guide.