5 Proven Ways to Generate Leads With Social Media

Social media is the second largest referral traffic driver after search. About 25.6% of all website visits come from social media. This makes it one of the best places to get traffic to your website.

Social visits

All major social media platforms have tools that can help you reach your target audience. Not only can you drive traffic to your website but you can even generate leads and get conversions. You need to leverage them well and target the right audience to maximize your results from social media.

Let’s take a look at how social media can help you generate high-quality leads for your business.

1. Target Niche Audiences

Social media is primarily used by people to connect with others and for entertainment. However, by getting your posts in front of the right eyeballs, you can generate leads. That is why it is essential to target niche audiences.

You need to show relevant content to the right group of people to push them to give you their information. If you target the wrong audience, all of your marketing efforts could be in vain.

It is, therefore, essential that you figure out the right target audience. You can do so by defining their demographics, locations, and interests. These are the people whom you will target all of your marketing efforts.

To track the progress of your sales pipeline on social media and other channels, you can use a CRM like Salesmate. It allows you to add, assign, and track the progress of your sales. You can even get detailed insights into your performance.

2. Share Gated Content

Gated content is content that’s hidden behind a virtual wall. To access it, you need to provide some information, like your contact details. A great way of getting leads through social media is by sharing gated content.

All you need to do is share a link to your gated content on social media. When potential readers open it, they’ll be directed to a form where they will need to provide their information to access the content. As with any landing page, make sure that you design it using landing page best practices.

Some may, of course, navigate away from the landing page without giving you their information. However, those who are truly interested will give their information to you and become qualified leads. This is especially true if your content is relevant to your industry or products.

There are a variety of options for gated content. You could create white papers, webinars, case studies, videos, blog posts, and more.

Additionally, the influx of visitors to the landing page will also help improve your search engine rankings. You can track your rankings using tools such as Pro Rank Tracker.

3. Paid Promotions

All major social media platforms offer the option of promoting your content through advertising. You can specify your target audience and create your advertisement right from scratch and promote it. Whether your goal is to generate engagement, leads, or even get conversions, there are ads for it all.

Based on various demographic and geographic factors along with interests, you can define your target audience. By using a highly-targeted audience, you can reduce your advertising costs and even get more leads as the ads will be more relevant to them.

However, platforms such as Facebook have come up with ads specifically for lead generation. Let’s look at how they can help you even further.

Facebook Lead Ads

Facebook lead ads serve as a great way to get leads for your business from Facebook. They work just like gated content. The audience will need to provide their information in exchange for your content such as white papers, coupons, or even newsletters.

What makes the offer even sweeter is that all of the information can be filled in right there on Facebook. The potential customers wouldn’t have to go through the trouble of navigating away to your website.

At the same time, Facebook auto-populates the entire form with the user’s information. This makes it even easier for them to give you their information.

You also get to choose which information you want to gather. Ensure that you ask for just enough information to make the lead useful. Asking for too much information may scare the lead away.

These ads can also appear on Instagram if they meet the design requirements of the platform. However, unlike Facebook, the form can only be pre-populated with the email, phone number, gender, and full name of the user. To make it more convenient for users, it is best to ask for only these details on Instagram.

LinkedIn Lead Gen Forms

LinkedIn’s Lead Gen Forms make it convenient for users to share their details with businesses. The forms are pre-populated with data such as education and work details. This saves users the hassle of having to type everything in manually.

Linkedin ad

Just like Facebook, businesses can select the fields for what information they want to collect. According to LinkedIn, you should try to stick to only three or four fields. That way, you can generate leads directly from LinkedIn.

4. Use Custom Hashtags

Hashtags were introduced on Twitter to gather similar content under a common category. However, they were quickly adopted by Instagram and Facebook as well. You can use them to your advantage for generating leads.

You can conduct hashtag research for Instagram and Twitter using platforms such as Hashtagify to find trending hashtags. This tool also allows you to check their popularity and shows you the top influencers for each hashtag as well.

Based on your research, you can choose the ones that best fit your campaign and grow your business.
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By incorporating these hashtags into your posts, you can increase their reach. Additionally, you can come up with branded and custom hashtags. These can include your brand name or slogan and can help you improve brand awareness too.

The more relevant that your hashtag is, the better your chances of generating leads from that post. That is because a relevant hashtag might help you reach your exact target audience.

5. Organize Contests

Social media contests can not only help you generate buzz but can also help with lead generation. However, whenever you’re launching a contest, ensure that the prize is valuable and attractive enough to your target audience.

It should motivate users to provide their information right away to participate in the contest. At the same time, it should be relevant to your target audience so that only those who are genuinely interested will register.

You need to ensure that both of these conditions are met so that you can generate quality leads from your campaign.

A prize such as the premium version of your product or a free upgrade may be useful. This is because only those who are genuinely interested in buying from you will participate in the contest.

Some of the ways you can organize a contest on social media are:

1. Fill Out a Form on Your Landing Page

To register for this type of competition, the user has to click on the ad and navigate to your landing page. On this page, they will be asking to fill in their information to participate in the competition.

While the number of leads you may get in this contest might be less, they will be highly-qualified ones. This is because they took the effort to open your landing page and fill in the form to participate.

IKEA, for instance, organized the IKEA College Style Quiz that took people to a landing page and asked them to fill in a form to participate.

Ikea

2. Retweet/Share/Comment/Follow

These contests require minimal effort to join. And due to this reason, you might get many participants. However, since they only share the information that is already public, you may not benefit much out of it.

Additionally, asking for likes, shares, and comments may also lead to penalties if done frequently. This type of contest is best for generating buzz and getting more engagement. However, for high-quality leads, you should use landing page forms.

Warner Bros. Pictures recently organized a contest to promote their movie, Detective Pikachu, on Facebook. While this doesn’t get them leads, it does help them generate buzz about the film.

Warne Bros Facebook

Final Thoughts

Social media can be used for a variety of purposes and lead generation is one of them. By targeting niche audiences and sharing gated content, you can increase your chances of getting high-quality leads.

Additionally, paid promotions and custom hashtags can help you reach a more targeted audience as well. You can leverage contests to generate buzz about your brand and products. At the same time, they can help you with lead generation.What are other ways through which you can generate leads from social media? Let us know in the comments.

Author Bio:

Shane Barker is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
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How to Unlock Instagram Algorithm

algorithm

 

Have you ever wondered how Instagram chooses what posts to show you in the Explore Page?

In this article, we’ll quickly dissect the algorithm behind the Instagram Explore page, as well as three tactics you can put into action right away to get the most out of the Explore Page algorithm.

The Explore Page on Instagram shows you posts based on two factors:

  1. Posts you’ve liked
  2. Posts liked by people whose photos and videos you’ve liked

1.Posts you’ve liked

This is one self-explanatory – the Explore Page will show you posts similar to posts you have already Liked.

Example: if you Like a lot of music-related photos, the Explore Page will show you posts related to music.

2. Posts liked by people whose photos and videos you’ve liked

When you Like a post, the Explore Page will show you posts Liked by the person who uploaded the original post you Liked.

Example: if you Like Beyoncé ’s post, the Explore Page will show you posts she liked.

By understanding the algorithms behind your feed, search results and Explore page, you can produce the best possible results with the least amount of energy on Instagram. Now, here are 3 things you can do right now to unlock the Instagram Explore Page algorithm:

  1. Tag relevant people in your posts

What better way to get someone’s attention than by tagging their username in your posts? Anyone you tag will get a notification that they’ve been tagged in a post, and we all know how enticing that bright red notification can be… And tagging doesn’t have to only include your friends.

Many businesses on Instagram are constantly looking for new content related to their brand. The way they do this is by searching for posts they’re tagged in. Businesses then often repost these tagged posts on their own pages.

Why would you want to be reposted by a business? Because it introduces your Instagram page to the businesses followers, which can translate to thousands, if not tens of thousands more potential eyes on your content.

When a business’s followers see your post and engage with it, your post then has the chance to show up on the Explore Page of every single person following the person that engaged with your post.

Magnify this by however many people engage with your post, and you significantly increase your chance of showing up on Explore Pages across Instagram.

With this in mind, whenever you create a post where there is a specific product (clothing you’re wearing, supplement you’re using, camera you’re using, etc.), tag the brand in your post to potentially get reposted on their page.

  1. Include Calls-to-Action (CTAs) in your captions, comments, and DMs

What is more likely to produce a Like or comment on your post – asking to leave a Like or comment on your post, or not doing it?

The first one, obviously. While it isn’t guaranteed to produce any more Likes and comments than you would normally get, the second option is guaranteed to not produce any additional Likes and/or comments because you’re not even asking in the first place.

Here are some good examples of CTAs:

  • Encourage followers to tag their friends
    • “Tag three friends in this post for a chance to be featured!”
  • Ask easy-to-answer questions
    • “What are you wearing today?”
  • Point them to your bio (or wherever you want their attention)
    • “Click the link in the bio for more info!”
  • Ask for suggestions
    • “Going to Tokyo next month – what are your must eat sushi places?”
  • Create anticipation ”
    • I can’t wait to show you what we’re dropping tomorrow! Stay tuned!”

Including a CTA in your post captions, comments and DMs are a great way to capture engagement that might otherwise not happen. The more engagement, and therefore more people that engage with your posts, the more you will show up on Explore Pages.

  1. Engage with right people

The more people you engage with, the more people will see you exist. The more people know you exist, the more people will potentially visit your page, and therefore the more people will potentially engage with your posts.

The key is engaging with the right people to get as much visibility as possible. You only want to engage with people who are likely to be interested in what you do.

To accomplish this, follow these simple steps:

  1. Think of three main keywords related to your Instagram page and search them on Instagram
  2. Go the “Tags” tab in the search results and write down all the major hashtags (more than 50,000 posts) that result from your search
  3. Explore each of these hashtags one-by-one and scroll horizontally across the related hashtags for more ideas

This way, you are only engaging with people in your niche who are more likely to enjoy and engage with your posts than people outside of your niche.

Remember, the more people that engage with your posts, the more potential Explore Pages your posts will show up on.

Above is only how the Instagram Explore Page algorithm works. If you’re interested in how the Instagram Feed and Search Result Algorithm works, as well as 18 more ways to unlock the full potential of Instagram’s algorithm, read this guide here.

Author Bio:

This post is a guest post by Sam Morrison. Sam is Chief Editor at www.socialpros.co – a blog aimed at simplifying social media marketing practices for small businesses and everyday people.

Hashtag Campaigns in the Food Industry

In an era where we spend most of our lives online, it makes a big sense to put our businesses online too. Digital marketing is a very important segment of every business’s marketing. Although traditional marketing also has a place among the marketing strategies of businesses, nothing can quite so easily and immediately reach customers as digital marketing. Increasing brand awareness is just one more of the positive effects that digital marketing has.

According to a survey that Clutch did last year, the top six channels for digital marketing are social media, websites, emails, display/banner ads, mobile apps, and content marketing. They surveyed 501 digital marketers across the United States to come to these findings.

These rules apply to any industry out there, as well as the food industry. Using hashtags to promote businesses and increase brand awareness is a very well-known strategy for improving your digital marketing. However, as with everything in life, there is a right way and a wrong way to use them. And from the Clutch survey, reaching out through social media platforms makes total sense.

As one great example from the food industry that played out a scenario very strategically, Morton’s Steakhouse can be pointed out. A customer by the name of Peter Shankman jokingly tweeted to the restaurant’s Twitter profile that he would like somebody to bring him a porterhouse steak when his plane lands at the Newark Airport. When he arrived there, a server from Morton’s Steakhouse was waiting for him with his steak! The story blew up on the social media and outside of it bringing the restaurant plenty of good press! Listening to your customers, and providing a personalized experience for them might be what you need to differentiate yourself from your competitors.

Food Industry Hashtags

If you are in the food industry and you want to get your way around the most used hashtags, let’s dig deeper. Social media is definitely changing the way restaurants and other food-related businesses interact with their customers. Using hashtags in this context means reaching a larger audience and introducing them to the way your businesses does its work. Some of the most popular food-related hashtags are the following:

  • #foodie
  • #foodporn
  • #foodstagram
  • #wine
  • #vegan
  • #pizza
  • #sushi
  • #dessert

These hashtags are some of the most basic ones and they are a good place to start especially if you are trying to advance your business on Instagram since hashtags like these ones are mostly used there. Using these types of generic hashtags can be very helpful with reaching new audiences, but be careful not to overdo it.

Some Good Examples

Ideally, you will come up with a very creative and interesting hashtag for your business that will engage the customers and make them even more interested in whatever it is that you’re offering. This is not an easy task at all. Some interesting examples include:

  • Pieology Pizzeria with their hashtag #MyPieology. The customers of the pizzeria get the chance to be featured on the pizzeria’s social media pages. Pieology Pizzeria is constantly updating their profiles and sharing photos of their customers. All that the people have to do is take a picture with the pizza and use the hashtag. It works, and it’s essentially free marketing for the pizzeria!
  • DiGiorno Pizza with their hashtag #DiGiorNOYOUDIDNT. With this hashtag, the pizzeria wanted to reach out to new audiences on social media and targeted the NFL fans who are known for talking trash to one another on Twitter every Sunday. The employees started to participate in this smack talk using the hashtag on Twitter. It did get around a lot, and made quite the impression!
  • Entenmann’s with their hashtag #NotGuilty. This is a different story. In 2011 the company Twitter the hashtag and asked their customers to use it when eating the sweets of the company. However, the hashtag was already trending at that time in regards to the Casey Anthony trial and the death of her two-year-old daughter. This meant bad press for Entenmann’s. They deleted the tweet and apologized, which meant they know how to detox from the bad move that they did.

From the above examples, we can conclude that hashtags, when used properly, can be a fun and engaging strategy that will make your customers get in touch with you more and appreciate your brand more. However, you have to be very careful in the way you construct the hashtags, the message that you’re promoting, and the environment your business is in. Even small mistakes can cost your business a lot in terms of bad press, losing loyal customers and in some cases worse scenarios than those. Make your hashtag as controversial as you can so it differentiates your brand from your competitors.

 Author Bio:

Mary Walton is a professional editor, content strategist and a part of NCSM team. Apart from writing, Mary is passionate about hiking and gaming. Feel free to contact her via Facebook.

5 Mistakes To Avoid In Hashtag Marketing

Hashtags are a commonly used tool to raise awareness of a topic, a brand or a cause. A hashtag can basically be anything from simple and basic words to phrases that have a deeper meaning. They are mostly used on Twitter or Instagram as these platforms are supportive of hashtags and their algorithms track them well. It’s less important on Facebook or LinkedIn where a single hashtag can be enough.

If you want your marketing strategy to work with your hashtags, you should avoid these mistakes:

1. No planning for the hashtag campaign

This is one of the most common mistakes in hashtag campaigns. You can’t just start a campaign without a properly laid out plan. Or you can, but be ready for a huge backfire in the long run. Any social media campaign should start with a solid plan which explores all of the following questions:

  • Discovering the target audience
  • Discovering the most relevant platform for the social media campaign
  • Discovering the purpose of the client in this campaign
  • Discovering the meaning of the hashtag and it’s purpose in this campaign
  • Thinking about the profitability

“Without a proper research, you could come up with a campaign that offends or hurts people. This is a very specific type of a campaign so you need to be aware of all of its aspects and understand the purpose of each element properly,” says Lily Forester, SEO executive at Australia2Write.

2. Not thinking through your hashtags

Your hashtag needs to be something relevant to your brand and meaningful for your audience as well for it to work as intended. Instead of coming up with something that makes no sense, you should make an effort to connect with your brand personality and voice as well as your audience’s voice.

If you don’t consider your hashtag once again, you might come up with something that will cause ridicule. Think about the famous #Susanboylesalbumparty – Susan Boyle’s album promotion hashtag. This went horribly wrong and it was seriously misinterpreted. It was a mess. They had to change it to include the capital letters for every word.

They might have done their research well but they forgot to look at it once again in the same way the audience would see it. If they did, they would have avoided the mess. Always make a unique, single hashtag instead of several. Never make it too long. Keep in mind that it turns into one word and can be hard to read and there is not a lot of space for it either. Never use hashtags in more than one language and convey a message related to your brand.

3. Poor choice of influencers

Without influencers, any hashtag campaign can be a serious pain. So, introduce some influencers to your brand and hashtag to increase engagement and awareness of your audience. Celebrities are not necessary here. Pick someone appropriate for your industry and the context of the hashtag. The influencer should have knowledge in your specific area and this can help you improve your reach.

Only work with relevant influencers from your industry if you don’t want backlash from the influencer.

4. Spending money on promotions when you don’t know anything about it

“While spending money to get a boost is fine, you should first learn something about it and have some expertise. Certain means of doing this will get the job done but with no profitable results,” says Rose Gregory, online marketing manager at BritStudent.

5. Having poor content

If anyone sees your posts, they should get some value from it. This can boost engagement with your content and the hashtags. Don’t just copy the content.

Encourage your audience to post about their questions and concerns as well as share content related to the hashtag.

Using hashtags on social media can help you gain the attention you need. However, doing it wisely can seriously boost your success. Avoid these common mistakes in hashtag campaigns and make sure that you find good solutions for all of them.

Author Bio:

Joel Snyder is content marketing manager and writer at PhD Kingdom and Next Coursework. He enjoys helping people to learn more about marketing as well as creating articles about things that excite him. One of his main goals is to help people find a way to achieve success through social media marketing.

4 Ways to Use Social Media to Improve Customer Experience

Guest Post by Daniel Bishop

Over the past decade, social networks became an essential part of our everyday life. From their humble beginning as a means of staying in touch with friends, sharing interesting content, and expressing our opinions, social networks evolved into hubs of all our online activity. Businesses rightly saw this as an opportunity to expand their relationships with customers, to the mutual benefit of both. As a result, social media are now integral to marketing, sales, and customer service.

With that being said, most businesses are yet to leverage the full potential of social media. We still regularly read stories of companies botching their social media efforts by unintentionally offending customers and the like. Most mistakes of this sort could have been avoided if the company in question had just devoted more time to iron out the kinks in their social media operation.

Ignorance is the root of all evil according to Plato, so a company that knows how social media works will be in a better position to use it properly. So if you need to update your knowledge on how to best engage with the customer on social media, you have come to the right place. In this article, we will cover all you need to know about using social media to improve your customer experience.

What is Customer Experience, and Why is Important

To put it simply, customer experience (CX) is how your potential and existing customers feel about your business. These can be positive, negative, or somewhere in between. Naturally, you want your customer experience to be positive. Word spreads quickly on the web, so if your customers walk away unsatisfied after interacting with your business, you can be sure that people will find out about it sooner or later. And once the word is out on the streets that you are not meeting your customers’ expectations, you can expect to see falling profits, churn, and bad PR across the board.

The upshot to all of this is that positive customer experience can provide measurable benefits to your business. Satisfied customers are more likely to remain your patrons over time. They are also more likely to spend more on your products and services in the long run. Satisfied customers will tend to share their experiences with their peers, raising your brand awareness and netting you more potential customers.

Most importantly, positive customer experience is essential for building trust between your company and your audience. By forging strong bonds with customers, you will acquire allies to support in times of uncertainty and decline.

Why Social Media

There are two main reasons why social media is currently the best channel to create a positive customer experience.

One is a matter of simple facts. According to the most recent data, over 2.77 billion people are using social media in 2019, and this number is projected to reach 3 billion by 2021. If you manage to provide a positive customer experience to even a fraction of these people, your business is almost guaranteed to be successful. Simply put, it is too good of an opportunity to miss.

The second reason has to do with the way people use social media, and the options you have to capitalize on this. In comparison to email, telephone, TV adverts, and other means of interacting with customers, social media offers a more immediate form of communication. People used to talk directly with people they know on social media, and they don’t hesitate to engage with the content they find. This means that customers will be more likely to engage with your business on social media, and you will have an easier time understanding what they want, and how to provide it.

To summarize, social networks are a natural platform for improving customer experience, because they enable you to engage directly with large numbers of people in an informed and controlled manner.

Practical Guidelines for Improving CX on Social Media

We have covered the theory behind CX on social media, and now we will provide some practical advice on how to go about implementing a CX-focused social media strategy.

1. Know How to Respond to (Negative) Feedback

Customers will use social media to voice their opinions about your business, and sometimes these opinions will have a less than positive. This is perfectly normal – even the most beloved companies will have their detractors. Avoiding negative feedback altogether is impossible, but you still get to choose how you respond to it. Some businesses make the mistake of responding in a vitriolic tone, which will earn you nothing but ire from customers. What you should do instead is choose your words carefully. Treat all customer grievances as legitimate by default, thank them for the feedback provided, and try to offer a constructive reply.

2. Implement a CRM System

Creative a positive customer experience is not just about being nice to your customers. It is the process of addressing customer concerns in an orderly, systematic manner. And in order to do this, you will need to use a customer relationship management system. Such a tool will help you aggregate customer data coming from multiple sources (including social media) in one place, so you will always have the information you need to tackle each customer’s needs. Therefore it is vital to use a CRM system for implementing a customer experience strategy in an efficient way.

3. Deploy Customer Service Chatbots

Once you grow your customer base to a certain level (depending on the size of your business), you will have less and less time and resources to attend to each individual customer. This is simply the reality of running a business online. Unfortunately, customers won’t have the patience to wait until you sort things out on your end, and they will walk away unsatisfied. One way to solve this issue is to scale up your customer service operation through messenger chatbots. These automated conversation systems can keep your customer engaged by answering common queries, solving simple problems, and buying your service reps extra time until they can attend to the customer in question.

4. Use Hashtags to Stand Out

Hashtags are a convenient way to listen in on the conversations your customers are having on social media. By following hashtags from your industry niche, you will find out what customers want and expect from businesses similar to your own. This will enable you to capitalize on existing social media trends by publishing content tagged with hashtags your potential customers are likely to be following.

Another way to improve your customer experience through hashtags is by using them to present your business in a positive light. For instance, you can use hashtags to inform your customers that your company supports a cause or that it regularly makes charity donations, which will make them feel proud about being your patron.

You can try to create your own branded hashtags as well, and use them to tag all of your social media content. This will give your customers a direct way to access your content, allowing them to find product and service information more easily. Branded hashtags can also help you generate a positive buzz on social media by giving customers the ability and the incentive to share their experiences with your business online.

Customer Experience as the Key to Success

Social networks are the bazaars of the future. They give customers the opportunity to conduct business with countless vendors, your company included. But first, you will need to catch their attention in some way. Providing a satisfactory customer experience is one of the oldest methods to achieve this goal, and it is the best way to make you stand out among your competitors. Fortunately, improving customer experience is something any business can achieve, provided they acquire all the necessary knowledge. And we hope that we have brought you one step closer to that goal with our guide.

5 Potential Social Media Negative Effects You Should Monitor

Growth of Social Media

Social media is one of the fastest growing aspects in the advanced digital industry empowering us to achieve many benefits. Practically all networks have concentrated a proportion of social networking, enabling users to be the keeper of the contents, shared links, pictures, and self-esteemed stories.

People use different techniques to comprehend their daily activities on internet. Hash tags are the most used tactic that has been utilized over the world. Trending news and views are easily recognized through hash tag searching.

In the present era of technology, every individual we meet is busy. Internet life enables us to communicate with the people around the world at every instant. Given below are the stats to show the rapid growth in this industry.

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Figure 1 Shows Active social network penetration in selected countries as of January 2019

Does It Impacts Business?

What is social media? Websites, application, and sources through which users can create and share content according to their thoughts and can interact with one another. It has great effects on a common man living in both good and bad form. When we talk about a certain niche, the execution is more concern about the negative aspects of any act as compared to the achievements. Because whatever the efforts have been done by the team could be quickly destroyed through negative elements.

Cons of Social Media

Whether or not someone uses it, internet has changed the profession. It may not help every corporation. In case a company is not prepared, and have launched their online presence beyond having any proper arrangements and planning, they might risk their precious time and money. It is important for them to know how social media analytics helps in a marketing plan.

Following are some major impacts of social media that can create negative impact on a business.

1- Employee’s Inappropriate Act

Every member of an organization is its image. They should avoid talking about administrative matters without appropriate approval. However, it is extremely problematic to screen their online networking exercises. Any of their inappropriate content, comment, or reply can damage the company’s reputation. It has been observed widely that the issue has been cured by a number of organizations after consulting to Australian Master. They worked on the workforce for improving the ability to represent their thoughts on social media.

2- Uncontrolled Interactions

Social media provides a platform for several customers to interact at once on the content shared. This can be the most beneficial feature, but it is also the most harmful things observed. These interactions may be helpful for marketing. However, it can also damage the reputation if the feedback is against the firm. An organization cannot perfectly handle all the clients even after knowing the techniques of facing the audience.

3- Customer Complaints and Negative Feedback

Social media enables every customer to share their thoughts about different services publically. They can share their bad views which will not create a good impact for the new consumers. I observed a recent case when one of the writers from Crowd Writer faced negative review on his written material. Although the feedback was not relevant, it hurt the reputation of the writer badly.

4- Less Impressive Material

A less effective material can also cause worse happenings. It must be focused on sharing the right material at the right time. A proper guide to write is required for the team, handling social networks. Unfortunately, if any rival reaches a less adequate material shared on the company’s behalf, it could harm more than any other thing.

5- Time Consuming

One of the major false impressions most individuals have about networking life is that It’s FREE. Few free or easily access devices are available. However, it is required to spend a generous amount of time to take that in the beneficial utilization. Organizations that are utilizing social life effectively as a marketing tool, know well how much time is required for this purpose.

Effective Advises

An organization can easily find a solution to their problems. Below are some suggested online tools to get away with above-mentioned issues,

  • Use Word Count Jet to analyze the physical strength of the shared material.
  • Figure out the reviews from client correctly learning the writing skills from Writing Ocean.
  • Concern with Academist Help to improve the quality of the content.
  • Share the authorized information cited by the rules mentioned on Accurate Cite.

Apart from these, the most important concern for an enterprise is to be aware of the trends. Hashtags plays important role to be active on any social network. Trending hashtags serves impactful marketing approach for a business firm. However, it is advised to use 1 to 3 hashtags per post as more hash tags could result in lesser interactions.

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Ending the Line

While summing up, it can be clearly stated that, if a company do not have a proper channel and plan to handle social media marketing, it can be of no use. It might hit towards a back path. They will need additional resources to manage their presence on internet. However, in the expert’s view, it is better to stick to the basics regardless of moving for uncertain advanced methods.

Author Bio

Stella Lincoln is a businesswoman herself. Previously she has worked as a business advisor for MHR Writer. She has lead numerous teams as a social media monitor also. She loves to share her past experiences coupled with modern technology in the business world with students at different platforms.

7 Content Marketing Rules Social Media Experts Need to Remember

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Social media has become a major marketing platform for businesses. What were sites that were made to connect friends and family members have evolved into effective tools that can help businesses put their brands forward?

As in other digital marketing platforms, content is also important when it comes to social media marketing. Content is and will continue to be, an indispensable element of marketing, and its effective usage can help bring about great returns for any business.

To maximize the power of social media marketing, here are seven content marketing rules that you should be aware of, and that you should apply:

#WhatsTrending?

One of the most important things to keep in mind when you create content is that you should make something interesting. One of the sure-fire ways to be able to achieve that is by creating content out of trending topics.

It is therefore essential to always be in-the-know of the trending topics on social media. You can do this by checking out top hashtags, as well as checking what your network is talking about.

While you would be talking about a popular idea, you should still come up with a creative way to present it to your audience. You need to craft your content while using the same

Take the Unique Angle Always

When not joining in the bandwagon, you should always try to come up with original content that not a lot of people know about. This sparks curiosity, which can help increase the readership of your content.

Aside from writing about unique topics, you can also make ordinary topics by relaying them in a special way. For example, a post about data is very ordinary, and would not have much impact. On the other hand, if you come up with an infographic about said data, then the reception would be a lot better. Not only will this improve the chance that your content would grab the attention of your audience, but it will further improve your ability to spread the message you want to convey.

Know your Target Audience

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Another thing that you should be aware of is that you should be knowledgeable of who you target audience is. It is a fundamental business activity that you should have a grasp of who you are serving so that you know how to deal with them.

In the same way, you should also have the intelligence of who your audience is in terms of demographics and psychographics. Demographics serve as the basic understanding of your customers in terms of age, sex, educational attainment, educational attainment, and income level. These allow you to make basic decisions as to what appeals to them.

But more than that, you should also consider other important defining characteristics such as preferences, interests, and behavior. Getting in touch with these allow you to come up with more effective campaigns, even when it comes to content.

By knowing your customers, you will have the ability to create content with the most powerful impact on the type of customers that you have. It is

Offer Proof – Provide a Study

17 When people read content, they expect that this is written by an expert on the subject matter on-hand. However, not all the time would one’s name by considered enough proof of his expertise – even experienced business owners are not always popular.

One way to be able to maximize the trust that your article can get is by using proof such as statistics from studies. By doing so, you are making your statements a lot more believable, which also means that your message would be conveyed and absorbed more openly.

In doing so, just make sure that you cite credible sources, especially those that are experts on the said field.

Optimize through Content Calendar

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To make sure that you always have a steady flow of content coming, it is advisable that you keep a content calendar. In doing so, you will be able to keep track of what has already been written about, as well as allows for you to plan ahead of time what you will be writing for. It is a good idea to write content about important events so you should put that in mind as you create your content calendar.

Please note that even when you create a content calendar, when you think that there is a better topic to talk about, there you can still put that in replacement of your scheduled content. Your content calendar should be a guide, but should never restrict the entry of better ideas when they come.

Optimize Content for all Platforms

Make sure that your content works across various platforms. It is such a waste of resources if you have great content, but it is not being received well because of compatibility issues. To achieve this, make sure you use the standard file formats. You should also keep yourself aware of the native features of the social media sites that you will tap to be aware of what kind of content can be used.

Respond Immediately

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Finally, you should also place importance in responding to your audience’s comments on your posts. In their own right, comments are also content. It is advisable that you practice responding to your audience because this improves your relationship with them, enhancing the probability for you to transform them into loyal customers

There’s a huge difference in how people will perceive a business which takes time in responding to its clientele, as compared to another who does not do so.  A business who does respond is seen as a better place to do business with.

This should also be true for another type of user-generated content such as feedback and reviews. Always thank your customers for the positive feedback, and always address negative ones. Never leave a review, especially a bad one, get unnoticed. And don’t curate them away either. Make sure that you show how you address criticism and win the trust of your other customers as you do so.

Know the Rules and Apply them

Content marketing is an essential business activity, and it is done on multiple platforms. One of which is social media. Content can only realize its fullest potential if it is used effectively. The tips above are some of the rules that you should keep in mind to come up with winning content that can help you achieve your marketing goals. Understand them and apply them – that’s how you win the social media marketing game.

Author Bio

John’s mission is to help local business owners improve their online influence through link building campaign by Local SEO Search Inc, so they can dominate their industry. With his business acumen and innate understanding of the local business landscape, John writes blogs that delve on how to customize SEO campaigns based on client needs.

Social Media Trends Teenagers Are Driving

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Guest post by Mariej Fincher

Social media is now a central part of our lives. More interestingly, there is a significant percentage of teenagers that have not known a world without it. Teenagers of today have been exposed to social media from a younger age than any other demographic and weren’t born early enough to remember much of the world before social media and smartphones.

In this article, we’d like to look into some of the remarkable trends driven by teenage users, or dedicated to teenagers in general, and what this tells us about this fast-changing demographic.

Teenagers love their challenges

Throughout the last few years, teenagers have proven how passionate they are about challenging each other to do brave, often quite bizarre and dangerous things. These challenges usually take over social media and constitute entire trends.

There is an entire spectrum of challenges that have had their great share of popularity and controversy on the web, and Internet history is full of challenges that were initially triggered by teens, which have eventually moved onto the adult demographic of social platforms.

A few such examples of challenges taking over social media would be #saltandicechallenge, the #cinnamonchallenge, and the #ducttapechallenge.

What ended up being among the more openly dangerous of them were, of course, the #tidepodchallenge and the #thefirechallenge.

However, not all challenges are plainly hazardous. On the contrary, most of them are actually really entertaining, and many have a noble pretext to them.

The #themannequinchallenge was super popular back in 2016. It would typically feature a group of participants standing still in different positions, while another person films it.

One of the most popular challenges that have taken over the web back in 2014 was the #icebucketchallenge. The point of the challenge is that participants are dumping buckets full of ice over themselves. The challenge was intended to support people suffering from ALS. While the challenge was not initiated by teenagers, they most certainly constituted its driving force.

Advices for teens

A more teenager-oriented hashtag had become very popular in 2018. #5wordadviceforteens is an adults’ attempt to communicate the wisdom they’ve acquired throughout their life that would be helpful to the teenagers using Twitter. The advice is really varied, ranging from more inspirational and educational to sarcastic and amusing, all addressed to young people that are going through a rough time in their lives as an adolescent.

Each advice has to be written in five words only.

Although many people have been using the hashtag to point some ironic elements of their own lives and personal experiences, the trending hashtag does deliver a significant amount of actually practical and useful information that youngsters will most certainly find useful while growing up.

There is a rise in teens posting photos of themselves

One of the most interesting teen social media trends is the continuously rising number of users posting photos of themselves and friends. This is something of a return to the early days of social media when Facebook was a place to go and hang out with your friends online.

Since those early days in 2004, social media changed a lot, going through a lot of different phases:from the world’s largest news source, to an advertising platform and a vital tool for businesses and public figures. The continued increase in the youngest users posting social photos shows that social media is set to retain the social element which is at the core of its identity for some time to come.

The battle for chicken nuggets

Back in April 2017, a teenager called Carter Wilkerson has set off on a journey that would make Twitter history. The 16-year-old teen, living in Nevada, USA, has sent a tweet to the official Wendy’s page asking how many retweets he’d need to amass, in order to get an entire year’s supply of chicken nuggets.

Wendy’s ended up providing the Carter with a very precise, yet almost unrealistic answer of “18 million.” This has marked the beginning of the young man’s path to social media glory.

When the fast-food chain has realized that Carter’s post started trending throughout the social media platform, it decided to capitalize on it but didn’t hesitate to give back. Wendy’s stated that they would provide Carter with the nuggets that he coveted so much, along with donating $100.000 to the DTFA — Dave Thomas Foundation for Adoption.

The hashtag #nuggsforcarter has become one of the essential examples of how teenagers can take over the Internet. The hashtag and the project, in general, have been awarded multiple prizes, such as Best Influencer Marketing Campaign at the PR Week Global.

“The beauty of this project is in the fact that it acts as a case study how a simple person can gather immense social media traction and push their message, with greater efficiency than many professional advertising agencies would ever be able to pull off.” — says Tom Wright, Marketer at Trust My Paper.

Furthermore, it seems that Twitter use among teens has grown considerably since 2018. It is interesting however to see that Twitter has been adopted by more than a quarter of teens who regularly use social media. It may not be the fastest growing sector for teenagers, but it’s clear that the appeal of Twitter is increasing from the point of view of the younger generation.

Putting hashtags to work

There are two central strategies for using hashtag trends to increase your business’s traffic and visibility. To some extent, the options are binary:

  • Wait for a niche hashtag to become popular, which can be traced to your industry or field of activity.
  • Create conceptual connections with hashtags that aren’t in a direct relationship with your niche.

The former strategy is, of course, more time-consuming, but will provide a business with greater results, since there is a distinct connection between the tow. But it needs to be mentioned that this is quite a rare occurrence.

The second strategy, however, is much more demanding from a creative viewpoint. In case you decide to try integrating currently popular hashtags into your social media strategy, your main goal is to try and connect trending topics to your field of activity. A great example is #earthday, a hashtag-based movement all organizations and individuals can partake in, in order to drive some extra traffic.

Final Thoughts

Teenage social media use is an ever-evolving topic and one that is set to continue changing at pace over the coming years. As teens become more digitally and technically-savvy, they can better and easier take advantage of the infrastructure of social media platforms. This will allow bridging communication between generations like #5wordadviceforteens has.

We’re hoping that this will allow them to erase a considerable amount of misunderstandings between their generation and their parents.

 

 

Twitter Hashtag Strategy for a Photographer

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Social media no doubt has made our lives easier. Whether one wants to promote their business or simply put forward their talents, social media platforms can help them reach heights. Photography is a similar talent/ business that has emerged nowadays through social media. You might have seen beautiful pictures pouring out of social media profiles, telling stories, moving people, and making an impact in their own ways.

If you are a photographer aspiring to astonish people with your amazing photography skills, Twitter is waiting for you!  Yes! You read it right. Twitter can build your brand name. It is a social networking platform over which the users can communicate via a 280-character message or Tweet. The Twitter hashtags can be the driving force of your success.

Why only Twitter?

You might be thinking about why we are talking about only twitter. Why not Facebook or Instagram for your photography business? Do you know Twitter has nearly 321 million monthly active users? With such immense popularity, Twitter can definitely be a turning point in your career. An eye-catching tweet with an interesting photograph can make a huge impact on Twitteratis. The algorithms on Facebook do not give much exposure to non-paid posts. This is unlike Twitter that provides your tweet update to all your followers who are online at the moment. This means your posts can be viewed by thousands and millions of people altogether.

Twitter has people from every walk of life. There are journalists, celebrities, writers, sportspersons, teachers, bloggers and a number of professionals. Hence you can find different types of audience to promote your content to. Last, but not least, Twitter photography hashtags are extremely popular. The simplest hashtag #photography has 15 million views per hour on an average on Twitter. Isn’t this an asset for your photography talent?

Formulating your Twitter Hashtag Strategy

Hashtags can be your saviour on Twitter. If you do not know what a hashtag is, it is like a keyword written in a format like ‘#keyword’. It allows the people on Twitter to search for relevant terms. So, the right hashtag with the right photograph can make you a success. Here are a few tips that will help you formulate a winning hashtag strategy.

  1. Popular hashtags for Photography

First and foremost, if you are just beginning with Twitter you must search for the most popular hashtags that photographers actually use. In every post, you should ensure that there are 3 or 4 hashtags that are related to your niche – photography. Some of the common yet popular photography hashtags are #photography, #photo, #art, #wildlife, #travel, #landscape.

  1. What’s Trending?

Besides knowing what’s popular in your niche you must keep a check on what’s popular on Twitter. Include that in your hashtag list to reach a wider audience. Do not forget to put up a photograph that is related to the trending theme. But wait! How are you going to decide what is trending on twitter? Well, you can check what other people are posting. Do not get into controversies, play safe. Remember bad publicity is just a matter of time good publicity remains forever.

  1. Easy-to-remember Hashtags

Build your hashtags wisely. Do not leave any scope of typographical errors. Otherwise, your hashtag will be lost in the crowd. If your hashtag is easy to remember and spell people will readily use it. For instance, #Blackandwhitephotography is a simple yet effective hashtag that can be used by many people.

  1. Be Real

One thing to ensure while creating a unique hashtag of your own is that it should be realistic. If it doesn’t naturally fit into other people’s posts or tweets, they would not use it. As a result, your brand will never gain popularity this way.

  1. Why should I use your hashtag?

Retweets reflect your recognition. It shows that people are getting influenced by your posts and your content is being appreciated. In fact, you can also retweet other people’s tweets to get them to notice you. But why should someone retweet your post? You must give them a good reason. It could be a giveaway price or a competition that would encourage your audience to use your hashtag.

  1. Make your Hashtags Visible

Want your hashtags to be popular? Influencer marketing can help you here! Influencers are playing a major role in every decision that people make through social media. It could be buying a new refrigerator, TV, mobile, makeup or shoes. These influencers provide us with a validation that a particular product or service is reliable. In a similar way, you can approach to influencers on Twitter who can help you gain exposure and make your hashtag visible on Twitter.

  1. How to Use your Hashtag

Are you clearly communicating the meaning of your hashtag? For instance, if you are using #MondayMotivation then you should ensure that the photograph that you are posting along and the caption that you provide, both are resonating with the hashtag. To get a clear picture look at what other photographers are posting and see whether their hashtags are communicating the same message as their photographs. This will help you create your hashtags in a better way.

  1. Why all CAPS?

The way you write your hashtag also matters a lot. Many times people write everything in CAPITALS. Unless you are mentioning an acronym, there is no point of writing a hashtag like this. It makes it lose its meaning. You can use Camel Case if you want to segregate two different words. For instance, #Blackandwhitephotography or #BLACKANDWHITEPHOTOGRAPHY, which one is better?

  1. Overflow Alert!

280 characters seem less but one can write a number of hashtags in this count. Don’t you think putting up too many hashtags will confuse your audience? Marketers always recommend brands to use one or two main hashtags and keep their tweets simple.

Right hashtags give you the right exposure to meet the right audience. All it takes is a little research and tactics and you can do wonders on Twitter. Be present on Twitter, be thoughtful on twitter. Follow people that belong to your niche, engage with your audience, choose the right hashtags and see yourself rising in this era of digital photographers.

Author Bio

James is a writer, blogger and an education freak who keeps on exploring the education industry.  He is currently working with GoAssignmentHelp from past few years and has been indulged into delivering ‘my assignment help’ and work projects for students. Connect with him through LinkedIn for his latest updates.

 

Setting up a Twitter Marketing Strategy for Better Conversion this 2019

Social media is one of today’s most tapped marketing platforms. And among the social media sites, one of the top performers for marketing is Twitter.

In order for you to be able to get the maximum results out of your Twitter marketing initiative, you will need to come up with a strategy that is targeted to unlocking better conversion.

To help you achieve that, here are five effective tips that can definitely boost your Twitter marketing strategy:

1.  Follow the discussion on Twitter and participate actively

With Twitter being a heaven for discussions of all sorts, you can find an advantage by being in the know of the hot topics out there. This is a way for you to gather intelligence which can help you come up with marketing strategies that are in-line with trending ideas.

One of the ways for you to effectively capture hot topics on Twitter is using tools such as Hashtagify. It’s a tool that allows you to monitor your Twitter account but also features the ability to track trending hashtags. By doing so, you would have a clearer idea of which topics are trending, helping you to build campaigns and strategies around them.

This way, you can amplify your campaigns and get better results. Keep in mind that the positive effect of using trending topics is limited albeit to the period of time when the said topic is still hot. Anyway, by keeping yourself abreast with trending topics, you will always be aware of what to do so can always tweak your campaigns.

2.  Go live with live video tweets

One of the relatively newer features of Twitter is live video tweets. Using it can help boost your Twitter marketing campaign. Videos are known as an effective marketing format because they are highly-engaging. On top of that videos help in brand recall, because they leave a mark in the minds of your audience. The same is for live videos.

There’s something about doing a live broadcast that can help your Twitter marketing campaign even better. A live video can be highly interactive with your audience. It can also help make your brand more human as live videos are more real and more natural.

You can also come up with a lot of campaigns using live videos such as interviews, behind the scenes or a live feed of an event. These kind of videos can help you in achieving your Twitter marketing goals, including your conversion objectives.

3.  Thread tweets together

Sometimes, one tweet is not enough. Twitter allows you to come up with a series of interconnected tweets in a thread. Using threads, you are able to work around the character limit per tweet, allowing you to come up with long conversations which are especially helpful if you are sharing a rather lengthy story.

Threads are also quite interactive as people want to know more about a story and they also like to share it. The challenge is coming up with threads that can really get your audience going for it. You should craft it in a way that makes them want to follow it until the end. Of course, your thread should be purposeful so take your time in coming up with a unique idea that can make a great thread that can help you out in boosting your conversion.

4.  Mark key events for each month

Content is vital in whatever marketing platform you are thinking about. It is therefore essential to ensure that you are able to regularly publish quality content through your channels. Twitter is no exception.

To make sure that you are on track with your Twitter content publication, you should use a calendar to list down what to post and when to post. A calendar is also a good tool to stay updated on social holidays that can be used for your next content.

5.  Harness the Positive Power – Tweet for a Cause

Finally, you may also be able to realize great benefits from joining in on social issues. This includes voicing out your stance on global warming, or animal cruelty – basically showing the world that you, as a business, care.

Twitter is a strong platform and businesses, especially those that have a huge following, can really do their part in spreading awareness of these issues, and helping shape the mind of those who don’t fully understand such issues.

At the same time, people create stronger and emotional links with brands that share the same values. Of course, you won’t always be at the same line of thought with everyone all the time, but in areas such as the environment and its inhabitants, there are some clear truths that any decent individual or organization should know.

Just back away from very sensitive topics such as politics and religion. Be an advocate of diversity, equality, and inclusivity and you shall also gain more and more loyal followers who would love to do business with similar-minded organizations.

Wrapping it up

Twitter marketing can indeed be a great way to do marketing nowadays. But it takes a great strategy to be able to make the most out of Twitter. The above tips are some of the proven and tested ways to boost conversion through Twitter. By applying them in your strategy, you are more likely to achieve great returns from all the effort you would put into your Twitter marketing campaigns.

Twitter is effective if and only if you are strategic with your campaigns. Build strong Twitter marketing campaigns with the above tips today.

About the Author

Kevin Urrutia is the founder of Voy Media, a Twitter Marketing Agency in NYC.