Top 5 New Visual Trends of Instagram


Blink, and you’ll miss the swift-changing nature of social media trends. These trends capture anything from the worlds of politics, sport, music, art, travel, and so much more! Some see dazzling visuals as the top trend, while others see Instagram from a business perspective. Here, we will morph these together for an overview of the current visual of trends on Instagram. We can also gather what is hot and upcoming, so you can stay ahead of the pack!


Our Instagram influencers tend to all be around a similar age. Millennials, being the majority of Instagram users, are currently exiting their teenage years. This is an interesting yet often undocumented stage of a person’s life. One aspect of this age is that it is a perfect age for nostalgia to start hitting. Cartoons, video games and music from the ’90s and later are experiencing a resurgence of popularity. Even more interesting is the changing fashion and makeup trends on Instagram reflecting ‘70s, ‘80s and ‘90s style. Photo backgrounds and props also feature an old-school style and feel! Instagram users will likely notice this in their ‘explore’ feeds. Photos will appear more regularly with old-school grainy filters, fonts, and time-stamps!

Re-emergence of Colors

Minimalism was definitely the trending composition of 2018. It has also so far proved popular in 2019, but pop culture life is always short. Prepare for composed light and dark to get shoved to the side to make way for bright and bold colours. Especially as we see the seasons begin to warm up. Clothes tend to match the weather and designers are very aware of this. So, expect to see more variety in your feed! Businesses and influencers too are likely to try and stand out from the black-and-white crowd by using some colour! So, do your best to beat the rush and become a trend-setter yourself! Being amongst the first is always exciting and can even land you some followers when executed correctly.

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Instagram users are tired of seeing the perfect lifestyle everywhere they go.  As such, we are likely to see the emergence of another counter-culture. Research has found that Instagram is a contributor to feelings of anxiety and inadequacy. Mental health awareness is becoming ever more widespread. All these factors lead to users posting more realistic, personal photographs on Instagram. This means fewer touch-ups and filters! We can expect a shift towards a more grounded, fresh Instagram with natural lighting and imperfections!

Instagram Stories

Instagram stories have become increasingly popular in recent years, allowing users to post photos and videos in real-time. Only visible for 24 hours, Instagram stories promote a sense of exclusivity. Users can add filters, commentary, hashtags and tag their location and other profiles. They can even repost stories from other profiles! With new features allowing audiences to swipe up to websites and affiliate links, Instagram stories have grown in popularity amongst brands and influencers. With some influencers even swapping out regular posts for daily Instagram stories, as it allows regular and engagement with their target audience and increases brand awareness. New updates have helped the ever-growing popularity of stories, with users now able to save specific stories to their profile. With new trends in Instagram stories constantly emerging, now is a better time than ever to get on and have a go!

Instagram Shopping

Instagram’s shopping is a new feature, with usage by brands and influencers steadily increasing. Direct links to buy advertised items are popping up with more frequency. There are also several different methods Instagram works as a medium of business. Influencers tend to use stories to display how a product works in a specific setting. This also works to turn followers into customers. Larger brands tend to upload photos with direct links in the photo. When it comes to personal application for Instagram Shopping, try out all options to sell or advertise your product and see what works best for you!

Author bio:

Harper Reid regularly crafts articles for numerous blogs and local sites such as Tax Management NZ.  Aside from writing, she is also interested in anything related to design and technology. Check out more of Harper’s work on her personal blog.

5 Tips To Make Your Hashtags Game Stronger


It has been 12 years since Silicon Valley regular Chris Messina suggested the use of Hashtags on Twitter. Since then, the phenomena has transcended beyond Twitter and casual use. Now, you can find it being used on all types of social media platforms. Apart from people looking to be part of a given trend, hashtags are also used by companies to boost their engagement rates on social media platforms.

Using hashtags in your social media posts can double your engagement rate! In Instagram alone, posts with hashtags witness an engagement rate boost of 12.6 percent. But, does merely having hashtags in your post enough? Not anymore.

Now, your hashtag game needs to be strong. Here are five tips that will help you be better at it than all your other competitors.

  1. Have your hashtag reflect your brand

A business should be more than an entity that delivers goods and services to a given target audience. After all, for every niche and industry, there are hundreds (If not thousands) of players providing the exact same product. At such times, how can a company distinguish itself from the sea of competitors? It does so through its brand voice and promise.

People don’t just invest in products. They invest in brands. And a quality brand is one which offers a consistent yet relevant brand identity. And communication plays an integral role in ensuring this consistency. This holds for your hashtags too.

It doesn’t matter whether you are creating a given hashtag for a single campaign or wish to integrate it to your overall brand image, you need to make sure that the phrases or words you use in your hashtag are aligned with your brand image. For instance, if your brand personality is formal, using a phrase that reflects a fun image might not be suitable for your brand. Think through and use the right tone in your hashtags. Only then will customers think of your brand as being authentic and real.

  1. Decide whether a hashtag is for a campaign or a single post

There are two types of marketing campaigns- short-term and long-term campaigns. For instance, Dove has a Real Beauty campaign that has been going on for over 15 years. Within the campaign, various small campaigns are launched. For instance, #ChooseBeautiful, and #InMyOwnSkin were two separate campaigns aimed to empower customers. The latter redefined the way people should be seen on their social media platforms.


The two types of campaigns require starkly different types of hashtags. This is why it is essential to decide early on whether you wish to create a hashtag for a short-term project or a long-run campaign. Why is it important? Well, long-term projects require hashtags that are timeless. They must remain relevant to the brand promise for years. On the other hand, short-term projects require hashtags that are specific to the marketing objective at hand. The brainstorming process for the two types of hashtags will be completely different. Hence, it is essential to decide the duration at the start to ensure that the hashtag created serves the purpose effectively.

  1. Being pithy is key

Content is king. This doesn’t just hold true for long-form blog posts. Every piece of communication you relay to your target audience should feature the right words. This is why it is often advised that you seek help from quality digital agencies.

This way, you can know which high performing words to include in your hashtag phrases. While you are at it, you must also ensure that your hashtags are pithy.

Long hashtags are a pain to read. After all, there are no spaces between the words. The longer your hashtag is, the less likely people will read it. Just like a short and pithy tagline is impactful, hashtags serve the same purpose.

  1. Make it contextual and conversational

There was a time when hashtags were only included at the end of an Instagram or Twitter post. This was done in isolation to the rest of the content placed. However, now that people don’t read through entire communications, the chance that they will notice your hashtag if it is at the end is quite low.

The best way to include your hashtag in your content is by making it a part of a sentence! Include it in your blog posts as well as ad copy. This way, your hashtag becomes part of the conversation. Hence, it is likely to be retained and converted into a part of your brand. To create a hashtag that can be added to any communication, you must choose a phrase which is contextually appropriate and conversational in tone.

  1. Don’t use words which are hard to spell

There is a clear trade-off between appearing posh and being relevant to the masses. If you have created your brand persona too sophisticated, you might be tempted to use hard and heavy words to look authentic. While particular words may make your brand look regal and refined, but they are best avoided if they are hard to pronounce and spell.

Unless a word is commonly used by your consumers, there is a high chance that it will be misspelled by them. And the last thing you would want is to use words in your hashtag that are generally misspelled. This is because if you use words that are often misspelled by people, they won’t be directed to your content when they search for the hashtag. Similarly, there will be people who would want to be part of your trending hashtag but would add the wrong spelling and hence won’t help you in creating the chain effect you wish to create.


Hashtags have the power to put your brand on the map. But, when not used properly, they cannot affect your brand equity whatsoever. This is why you must use the right hashtag. Do so, and your business will surely benefit!

Author bio:

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues. Live simply, give generously, watch football and a technology lover.

What is Social Listening? 

Most companies in today’s digital society know it’s essential to build a solid following on social media. More followers means more exposure to your brand its products. A large audience on social media brings higher rates of customer engagement, and a higher chance these consumers will make a purchase.

However, not all press is good press necessarily. The last thing you want is to develop an online reputation for the wrong reasons. Poor customer reviews, bad service, scandals, and other issues can cause negative social media mentions.

One negative mention can quickly become detrimental to your brand’s image, reputation, and inevitably, sales. For this reason, it’s vital that you continuously track your brands’ social media channels and look out for any red flags. This is where social listening comes in.

What is social listening? 

Social listening is the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries. The monitoring is then followed by an analysis to gain insights and act on those opportunities.

Social listening is a two-step process. You not only must monitor your social media channels, but you should also analyze that information and look for ways to put what you learn into action. Taking action is what makes social listening different from social media monitoring; it might be something as simple as responding to a happy customer or something as pivotal as shifting your overall brand positioning. Social listening aims to understand the root cause behind these online conversations and implements long-term changes as a result.

By performing social listening, you can improve your customer experience by interacting directly with customers, shifting your customer strategy to fit current needs. This helps mitigate any negative sentiment and reduce the risk of a PR disaster.

Why is it important?

As Netbase describes it, “Just like a healthy immune system is important to prevent the body from being easily susceptible to illness, social listening keeps your brand aware of the bigger picture. Instead of focusing on individual tweets and issues, you get an aggregated view that highlights trends and themes you can use to direct brand strategy.”

Here are a few of the benefits of social listening:

1.Gain an edge on your competition

Social listening isn’t strictly limited to just your own brand. It also is beneficial to understand what your competitors are doing and how they engage with their customers. This might reveal weaknesses in their product, reasons for you to improve your products, or even act as a gateway to win over a few customers. Consider monitoring conversations that contain the names of your top competitors on each social platform.

For example, McDonald’s may want to track conversations on social media platforms about Burger King. This would help McDonald’s understand some of the pain points of Burger King’s customers, which McDonald’s could then use in its own marketing messaging to speak more directly to that audience.

2. Engage with your brand advocates

Brand advocates are those who are sold on your product and stay loyal to your brand. They’re a subset of your customers who are most likely to talk about your brand online, whether it be for new product launches, an exciting advertising campaign, or negatively, a failure to meet their expectations.

Word-of-mouth marketing has shown to influence 74% of buyers in their purchasing decisions, so ensuring your brand advocates are continuously satisfied can play a major role in retaining and growing your customer base. When brand advocates mention your brand online, be sure to pay attention to what they have to say. As your most well-informed customer, their opinions can offer valuable insight into your current strategy.

3. React quickly to a negative mention

Mentionlytics reports that over 30 percent of company crises turn global in less than an hour. Failure to accurately monitor your brand mentions can quickly spiral into a PR disaster before you even notice the first tweet.

Take this recent incident between Kim Kardashian West and fast food chain Jack in the Box for example. Kardashian called the restaurant out on Twitter for “a serious complaint,” and although the cause of the tweet has yet to be revealed, it certainly sparked quite the conversation online. Consumers and restaurant chains alike quickly jumped on the stir, furthering the drama surrounding Jack in the Box in a matter of minutes. Without proper social listening tools in place, Jack in the Box wouldn’t have been able to resolve the problem as quickly as they did, as Kardashian West hadn’t even tagged the company’s Twitter handle.

3 social listening tips

When you’re ready to kickstart your social listening strategy, here are a few tips to keep in mind:

1. Search outside tagged mentions

Just because a social media user doesn’t directly tag you in their social post, doesn’t mean they’re not talking about you. Be sure to get creative and search outside your tagged mentions. One effective way to do this is to use company-branded or campaign-relevant hashtags.

Hashtags are a great way to monitor customer sentiment, and they also serve as a way to organize conversations by a specific marketing campaign, product, or even an event. You can also use hashtags to spark a targeted response from your customers; use them for a Q&A session to elicit a bit of helpful feedback.

2. Scatter your social listening efforts

Don’t limit yourself to just one or two social platforms, be sure to extend your social listening strategy to as many as possible. You might find the conversation about your brand is very different on LinkedIn than it is on Facebook, or perhaps a ton of people mention you on Twitter but not at all on Instagram.

You need to know where people talk about you on the internet, and how those conversations vary across channels. This can help you to understand your different customer segments and how their opinions differ. At the same time, this will allow you to create separate and targeted campaigns for different social networks, which will allow you to better connect with your customers.

3. Gather and learn from data

Remember: If you don’t take action, you’re only engaged in social media monitoring, not social listening. Be sure to pull quantifiable and useful metrics you can use to make data-driven decisions in all aspects of your business. Social listening is all about gaining real insights into what your customers and potential customers want from you, and how you can better address those needs.

Analyze patterns and trends in your data, and note how they evolve over time. These insights can guide future strategies and help your business succeed in the long run.

Social media is one of the most essential tools for businesses today, but in order to make the most of it, you must learn to use social media from all different angles. Social listening is not only about what you can do for your customers, but what your customers can do for you. Make sure you use social listening to gather customer feedback and adjust your strategy based on their input. Your customers (and your bottom line) will thank you for it!

Author Bio:

Marie Johnson, contributor to Enlightened Digital, UX Designer and technology writer from New York City. If I’m not writing my latest blog post in my kitchen, you’ll likely find me strolling through Central Park, cappuccino in hand.

7 Hashtag Tips to Explode Your Engagement on Twitter

According to the latest data (March 2019), Twitter has 76.35 million monthly active users. That’s a lot. Still, this network doesn’t come close to Facebook (168.59 million) and Instagram (121.24 million) monthly active users.

Due to that fact, many marketers avoid that platform, thinking they should focus their entire resources to Facebook and Instagram. Is that the right thing to do?


Twitter has outstanding marketing potential. With the use of hashtags, you can make your content easily detectable. A proper Twitter hashtagging campaign will get you connected to your target audience. Twitter hashtags can even get you viral when you use them well.

7 Tips on How to Use Twitter Hashtags

  1. Make Them Clear

Have you seen Netflix on Twitter? The network maintains an active presence there, promoting all its shows through individual hashtags.

You’ll see #StrangerThings, #TheWitcher, #DarkNetflix, and other hashtags that the followers instantly recognize as part of the brand.

When you look at these hashtags, you realize they are pretty obvious. #watchdarknetflix is much more difficult to understand.

The lesson is clear: use the name of the brand and the products you promote as obvious hashtags. Multi-word hashtags can be awesome, but they may also fail miserably.

  1. Don’t Write an Entire Tweet of Hashtags

#Launching #new #products #today. #Check #onlinestore and #buy!

Now that’s just ridiculous.

You don’t want too many tags in a tweet. According to the official recommendations by Twitter, one or two relevant hashtags are enough to hit the right spots.

Relevant is an important part of the tip. You have to fit the hashtags in context. Remember: the tweet is content, too. Some small business owners even hire nerdy writers to plan out a campaign and write cool tweets for them. Hey; it’s a smart strategy if you’re not witty enough to think of unique hashtags and fit them in attractive tweets.

  1. Use Capital Letters in Multi-Word Hashtags

Capital letters make the hashtags readable. Let’s look at the Netflix examples from above. #StrangerThings is better than #strangerthings, right?

Here’s more proof: do you remember #Susanalbumparty? That was a total PR disaster, simply because the marketing team failed to follow this recommendation.

  1. Don’t Make Them Too Long

The hashtag should be memorable, so other people will start using it. A phrase that’s too long may be unique. Sure, no one else has thought of it. Thinking of a snappy, short, but the unique hashtag is a bit more challenging.

But you know what?

Being brief is what Twitter is all about. Don’t try to defy its purpose by coming off with an endless hashtag that’s impossible to decipher.

  1. Use an Influential Hashtag

Is there an event happening in your industry right now? If there is one, you want to become part of the official hashtag.

Check out how Moosejaw does it. They published tweets for #NationalSocialMediaDay, #ATrailMadness, #AppalachianTrail, #MotorCityPride and other hashtags that do not belong to the brand. That’s exactly why they work, they gain exposure for the brand across the industry.

To find the influential hashtags, check what the influencers from your industry do on Twitter. You won’t hijack their unique hashtags, though. You can only use general tags this way.

  1. Use a Tool to Find Relevant Hashtags

If you find it difficult to think of unique hashtags or locate the coolest ones for your niche, you can use a tool for that purpose. Hashtaigy is a nice one! It will give you a list of suggestions based on popularity in real time. You can get suggestions for Tweets too.

If that strategy doesn’t yield good results, you can try a more effective solution. Go through Academized reviews to find a writing service that can team you up with its writers and marketing experts. They will help you find hashtags and compose great tweets. RushMyEssay is a nice service that meets crazy deadlines and always delivers good results.

  1. Team Up with Twitter Influencers to Promote Your Brand’s Hashtag

If you sponsor influencers, they will work for you. Some Twitter users have millions of followers. People love their tweets and they check on them on a daily basis. If you can team up with the biggest names from your industry, they will promote your brand and its hashtag.

Influencer marketing is a term usually related to Instagram. But the Tweeter format works well, too. The influencers won’t spam with tweets about your brand, but they can post them once or twice per week. That will make a huge difference for your branding campaign.

Don’t Waste the Opportunity to Shine through Twitter Hashtags

Why would you bother going through all that effort just to think of hashtags that work? These are just words and phrases, after all.

Yes, hashtags are simplistic. But that’s exactly why they can get you loads of attention across the network. If people like them, they will start using them to join the conversation about your brand.

So what hashtag will you use today?

Author bio:

Lauren Adley is an essay writer and editor at Best Essay Tips, Essayninja, and Essaygeeks. She is dedicated to her family, work and friends. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter.

4 Ways to Boost your SEO using Social Media

How many times do you go ahead and click on the second page of Google in your search for the desired result? It is known as the best place to hide a body for a reason – no one visits it, ever! With so much data being uploaded to the web every second, developing an alluring brand and getting traffic has become a herculean task. The possible solution is through combining forces of Social Media Marketing and Search Engine Optimization. Sounds complex, eh? Don’t worry, in this post we will reiterate four great ways to boost your SEO game using your socials.

A Slight Background

Before we start, here is a little history of the hows and whys of the subject.

We have already established that to reach a greater audience, it has now become imperative to tap into the realms of SEO, but what can you do to improve your game?

Well, Google did confirm that content and links are two primary factors that act as ranking signals to the Google search algorithm- so, the production of quality content, and adding worthwhile links to it are essential. Initially, Google had made a statement where it regarded social signals as a determinant in the ranking of the webpage, which changed the course and strategy of online marketing.

Several studies surfaced, including one conducted by SearchMetrics’ Rank Correlation gave additional weight to the idea that search engines picked up on social signals when ranking web pages. Imagine the surprise and dismay when after three years of that announcement, Google backtracked and said: “sorry bros, we don’t do that just yet.”

At this low point, it was the webmasters refused to buy into the statement that Google served the public, and instead found out varied signals through which social media could influence SEO. From link-building, the focus shifted on getting more followers and likes on social media.

A study by CognitiveSEO provides enough proof to back that statement. Social signals might not play a vital role in the ranking in the Google Search Algorithm, but the correlation between social media and search success is strong, which gives one plenty of opportunity to rise through the ranks using their social media.

Let us dive into how social media can bring more traffic to your website and take your overall SEO up a notch:

  1. Brand Awareness can set you on the right path!

Sounds pretty straightforward, right? It is surprising the number of brands that lack in the area, as a result of which there is a scarcity of traffic on their online portals.

Social Media provides you with the boost it requires. An experiment was performed by a UK based company which calculated whether brand awareness had any role to play in organic search rankings, and it was concluded that there is a strong correlation between popular brands and search performance.

Imagine this, if you are scrolling through Instagram and find a page with stunning home decor, which you almost immediately wish to purchase- and luckily, they have an online portal- you will automatically click on their website link, without any qualms in mind. Social media not only help you represent your brand in a liberated fashion but also help you target your potential future customers.

Participating in conversations and driving engagement on your posts, will automatically give it a boost on the app- let’s not forget that even apps like Instagram are their own search engine; It all comes down to the basic principle- the better the experience you provide to your users, the higher you are going to rank on Google. Identifying your audience will also help you target them with relevant ads using PPC, which in turn will also increase brand awareness.

If you think managing your socials will be too time-consuming or just too much of a burden, there are always paid options like sponsored posts, which makes the pool of targets even bigger. There are also great tools like Hootsuite and SproutSocial, which can help you post content on a maintained schedule.

Social media has been around for some time now, so if you are just starting out, there is no harm in seeking some inspiration from other brands in the business- it will eliminate your chances of making the mistakes that they made while starting out.

If you post a few times a day, then there is a better chance of getting noticed by your targets, and drive conversation and engagement, which is paramount in growing brand awareness. Another great tip is to limit the number of social media icons you use. It is better to only focus on where your audience will be found- if you are targeting a middle-aged group and are active on SnapChat, of course, your hard work will yield no desired results.

  1. Opportunity to drive Local Engagement

A local community can help you expand and raise your social rank. Social media provides the perfect opportunity to engage in the local community by sending local-specific authority signals to all major search engines.

The best ways to drive interaction are:

  • Making updates when your brand gets involved in a local event
  • Interacting with local establishments and local brands on social media

By keeping your audience involved with all your ongoings, you not only immerse them in your brand but also help them build a certain level of trust and faith in the brand.

Q&A style content, interactive stories, and posts, polls, hosting live discussions are just some ways of posting and keeping your audience engaged. By posting a few updates about having attended a local festival or event will make you more socially visible and strike a conversation as well.

A great way to now drive the conversation on social media is through using hashtags. Hashtags have become a component that lets you access all that is being discussed around a single hashtag. If brands use this to their advantage, it not only reaches their target audience but also scales the content to a level on Google, because they can be counted as keywords.

Hashtags have become essential in the spectrum of digital marketing because it automatically makes your idea or campaign more accessible to a whole new audience, which would not be possible by only using keywords. All trending topics around the world get more engagement through hashtags.

When trying to engage with local brands on social media, do your research beforehand. The best approach would be to engage with them on a regular basis, and build a relationship where you share each others’ posts, get involved in discussions or even guest-blogging, whilst sharing the links to your socials.

Doing the aforementioned will increase your audience, and make your brand more visible, driving up your traffic. Humans are curious creatures; all you need to do is leave a little room for speculation and see how that drives your numbers through the roof.

  1. Optimizing for searches

The lack of time has been a perpetual complaint now. Does it not drive you over the edge when you are in a hurry and searching for something on Google desperately, but instead get search results that are absolutely not relevant to your search? Many suffer in a similar manner. This just means that the undesired result has been incorrectly optimized.

To optimize the content, you need to think from the perspective of the potential searcher. Google has been known to favor popular social media updates in the top section of the search results. It might be a temporary position, but with the number of people on the internet, it is bound to generate some traffic your way, only if your posts are optimized for that opportunity.

You can choose your medium of content- be it a video, or a blog that can pose as a strong anchor for your post. Next, you should title it in an accurate, descriptive, yet something which sparks curiosity, or a sudden burst of some emotion- sadness, happiness, aspiration, etc.

The next step would require you to frame your foundation text using text optimization for a specific kind of search. For example, if you have written a blog about the best practices for making apple cinnamon pies, you could frame it in the form of a query- “How to get the perfect golden top apple cinnamon pie?” Throw in a few seasonal keywords, go crazy, but not too crazy, else even your potential customers might be at the receiving end of frustrating search results.

  1. External inbound links can make or break your brand

If your blog has external inbound links of diverse categories, it will be golden in Google’s eyes. Social media proves to be a great instrument in such a setting because it encourages more sites to link to your content. It is a given that to jump on this bandwagon, you will need to have high-quality content that people like enough to link to and share.

If you are just starting out but have great content you can use social media as your as a broadcasting channel, where your content can act as bait.

Use hashtags to attain more visibility for initial rounds of syndication and do not back away from introducing your content into existing threads and discussions.
This will help you maximize your potential external link sources.

Make your page, your brand a linkable asset and leverage social media to gain more exposure. SEO Powersuite conducted some research on the topic and it showed that many specialists used social media for link building:

  • 53% experimented with viral campaigns like giveaways and contests
  • 81% shared their content on social media platforms
  • 88% included links in social media profiles bios

Social media is a great alternative to email. It is more likely to get a response on social media because of the laid back foundation and vibe associated with it. People tend to put off emails for a duration where they are in that formal state of mind, but with social media, that is not the case. Keep up with the times, switch your link-building methods and connect with people outside their busy inboxes!

Social media has grown exponentially in the past five years. Not getting on board with it will only increase the gap between your brand and the customer. Marketers should broaden their concept and definition of SEO, and take into account the myriad ways that people find content. They should keep in mind the traffic increase through social media and its effect on rankings on SERP.

The web is ultimately a place for building relationships and fostering audiences through a string of diverse ideas and identities. If you do just that through your social media, there is no reason for SEO to go against that flow because ultimately it is supposed to assist a better, enjoyable experience for every individual.

Author Bio:

Harsh Dutta is a digital marketer, professional copywriter, and entrepreneur at Italics, a content writing company in India.

7 Tips to Pitch the Right Audience Via Social Media Marketing

hashtag marketing

As of 2019, nearly 3 billion people have an active account on social media. Over the last few years, these numbers have kept on increasing and social media experts believe it won’t be long before the entire world population will be using social media in their daily lives.

Social media has taken a major chunk of the global marketing share, covering almost every type of internet user even in the most distant and obscure parts of the world.

In order to drive value, create impact and effectively achieve your business goals, you must have a thorough understanding of your target audience and the social media platforms they use on their daily cyber interactions.

Pitching the right audience requires unwearying patience and a carefully vetted approach so the message is not only heard but repeated and propagated. The right audience can mean the difference of a prospering business with growing revenues, and a business that dies in its infancy.

In this article, we will share 7 tips you can use in your social media marketing to effectively address your business and increase your social presence on the web. But before we do that, we have listed some reasons to consider social media marketing to pitch your audience.

  • Social media offers innumerable opportunities to promote a business, get exposure and generate leads.
  • These are powerful channels for marketers to create two-way conversions with potential customers
  • It not only allows marketers to find the right audience but build a strong business relationships based on trust and transparency.
  • Being an extremely versatile channel, social media allows marketers to conduct online marketing in ways that were impossible before.
  • Social media marketing often implies other online marketing techniques such as SEO and PPC.
  • Understanding your target audience, what their buying preferences are and how they react towards your products gives the marketer a clear insight about the strategy that will drive results.
  1. Hashtagging Your Content

Whether you are local, regional, national or spread across the world, like every industry you will have certain buzzwords and phrases that represent your business activity, stirs up the audience and increases your social visibility. Hashtags in social media are special elements that serve as an impetus to these goals, propagating content and influencing new trends.

They play a crucial role in developing the interest of your target audience from social media platforms such as Twitter, Instagram, and Facebook. Moreover, hashtags categorize your content with respect to their relevancy and help your brand become a voice for that particular topic.

To implement them effectively for pitching your audience, it is vital that you design your own hashtags with your brand name and other industry-specific keywords which have high social search volume. While there is no limit for hashtags in social media posts, using them indiscriminately can also have detrimental effects on your social plate. There are plenty of tools online that offer free analytics and hashtags suggestions such as

  1. Creating Your Content

Many marketers often mistake the response their social media handles get with the number of likes/follows they have. In reality, your social media marketing is only as good as your content. According to an infographic published on FME extensions, social media is responsible for 3.2 billion visual share daily.

While profile designs, new strategies, and PPC ads help in amassing thousands of followers, at the end of the day your potential to generate sales from your social media accounts will go only as far as your content takes you. Using the right mix of textual, visual and graphical elements is vital to your social media campaigns especially when your products depends on it. For starters, always makes sure you give your customer organic, qualitative, visually rich and interactive.

  1. Picking the Right Social Media Channel

All social media channels are not cut from the same cloth and while some users may prefer one, others may not even know it exists. Knowing which platform is right to pitch your brand has a deciding role in your digital marketing stratagem. It not only saves the time and resources of the brand but improves their accuracy in penetrating the productive segments of their target niche.

For example, a business that sells its legal consulting services will do a lot better on LinkedIn just as a brand that sells designer Tees will get a better response on Instagram and Facebook. If you’re not sure which target group you need to focus your efforts on, you can start defining your buyer-persona to determine the ideal segment for your products. Once you have statistically validated your personas you can easily match them up with social media usage and decide one or multiple social media channels to start your campaigns on.

  1. Post Timing

While social media is one of the most lucrative platforms to pitch your brand, posting content whenever you feel like it isn’t enough. Some times are better than others and may give your far greater edge in capturing your audience than a random time of your choosing.

Timing is imperative in social media marketing. It directly affects the engagement of the post and gives it a higher chance of becoming viral on social media.

The best strategy to get the most out of your social media content is by pacing your activities in a timely order that uplifts your outreach. Every region has a different time of its peak hours so make sure you pitch your target segment when the tide is high. A higher amount of traffic elevates your chance of being noticed and brings greater leads through your posts. Many social media platforms such as Twitter offer built-in features to schedule posts which allow marketers to tweet several times a day and capture maximum leads. You can also use third-party applications such as Hootsuite that give you a central dashboard to manage all your social media handles.

  1. Keeping a Track on your Progress

Tracking your progress is an excellent practice that helps determine the current level of your activities. It also makes an important metric in your social media marketing model. Without knowing how well your current strategy is performing you cannot identify your success rate, maintain a competitive edge or move forward towards your future goals. Therefore, it is crucial to observe analytics and use different integrated tools social media networks offer to track the company’s progress. Once you have an idea which practices performed the best in a particular time span, you can use the result to identify the audience type that shows greater affinity towards your products or services.

  1. Knowing What Audience is About

A good social media marketer understands what the audience demands. Being aware of what your customers seek, gives you deeper insight into their buying patterns. This enables marketers to offer unique and sounder propositions through a multitude of marketing practices. But pitching what your business has to offer should reflect a clear and transparent agenda that aligns with your business goals. This helps the business to pinpoint its key response areas and build more robust social media strategies to improve those specific sectors.

A good marketer must also know how to utilize the latest trends to engage its audience, choose the right social media channels based on product or services, and entice the audience by producing relevant and compelling content.

  1. Use Paid Campaigns

Compared to traditional social media marketing (SMM), paid social media advertising is quite different and involves a range of aspects that you need to consider first. However, with paid SMM you can amplify your reach, enhance your targeting, introduce specialized content, capture the mobile market and fit almost any budget.

Paid SMM allows you to narrow down your target segment and bring maximum exposure towards those customers that are more valuable to your business.  It also helps stimulate purchase decisions by adding Call to Actions (CTAs) such as, “Shop Now”, “Sign Up”, and “Contact Us” in remarketing posts.

By adding targeting parameters, you can easily filter up to the potential customers based on demographics and many psychographic factors such as hobbies, interests, personality, and even brand loyalty. This yields higher results in shorter timeframes and gives the brand a push it needs to bring its products and services into the limelight.


  • Make sure you do your research to identify your prospective customers. You can visit different pages and make notes on their social media behavior to determine the best approach.
  • Use hashtags to gravitate your audience. You can create a list of keywords and use them as hashtags for your posts. Add a combination of keywords that include your brand name.
  • Being relevant is the key. Don’t expect a good response if you are approaching your target audience with a hard pitch. Create content that is informational, welcoming and entertaining at the same time.
  • Give attention to your customers by opening conversations and responding to their queries. Responding timelessly gives your prospects the value of being noticed. Try to be a solution provider than a salesman.
  • Be consistent. Establish a voice that remains the same. Make it authentic, sincere, but always make sure that you’re always providing value and not just trying to chit-chat or waste their time.
  • Consistency is a major determinant of your social media marketing success. Make sure you establish a voice that is authentic, intelligent and sincere.
  • Don’t hesitate to spend a little extra when it means getting results faster. A good kickstart won’t hurt your budget and will pay-off in the long haul.

Author Bio:

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in digital marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

How to Create Shareable Content that will Go Viral on Social Media

social media team

Guest Post by Elaine Bennett

What makes a piece of online content go viral? Quality? A clickable headline? Credible sources? Yes, but there is obviously more than that, otherwise every new post would be trending across the social media world. Creating shareable content requires careful planning and preparation, and it also requires of its creators to follow the latest trends but to also know when to defy them in order to set the brand apart from the rest of the competition.

It’s a nuanced game where nothing can be left to chance, a game that requires skilled players and experienced leaders. But let’s assume that you already have a crack team of professionals at your side, and instead focus on what truly makes a piece of online content, written or otherwise, go viral. Here’s what you need to know.

Weave the brand into the story

There is no denying it, popular names in the industry have a higher chance of going viral, and a much higher chance of producing content that drives shares and engagement in general. Why? Because of a powerful little emotional called trust. Trust in not something you can demand in the modern online world, but rather it is something you can only build over time by creating a compelling brand identity and weaving it into your entire content strategy.

If you want to create a trusting relationship with your target audience and become the trustworthy source of information the industry wants and needs, you will need to make brand-building your no.1 priority. You can start by creating a contemporary visual identity that will appeal to the modern consumers.

Next, devote plenty of time to create a unique tone of voice for your brand that will be your own, a voice people will recognize instantly. Use this voice to create every type of content. Don’t forget to define a set of brand values you can portray through your content – your audience needs to recognize their values in your content in order to connect with your brand on an emotional level. In turn, this will automatically increase the shareability of every single one of your posts.

Use the skyscraper method

The is nothing wrong with implementing the best practices in the industry into your own content strategy, but keep in mind that there can be no progress without innovation. In order to light a spark of interest in the hearts and minds of your audience, your content needs to offer something more, something of true value that they haven’t experienced before. While that doesn’t mean that you need to reinvent the wheel, it does mean that you need to improve on the successes of your competitors.

Strive to create content that offers more value to the consumer. This means producing content that is longer and goes in-depth on some of the most relevant topics and issues. Leave nothing to chance and make sure your content answers every possible question the reader might have. This will propel your content in terms of SEO, and increase its credibility and shareability.

Tend to meticulous content optimization

Speaking of SEO and credibility, there is nothing quite like a well-optimized piece of online content. Content that is rich with smart SEO features, boasts easy readability, and is optimized for easy sharing across a variety of social media platforms has become the emphasis of every digital marketing expert nowadays, as it guarantees that every post you publish will maximize its potential of going viral. You want to mimic this approach.

To ensure every piece of content is optimized for maximum readability and ranking in the SERPs, be sure to research the best practices in the industry in order to align your writing with what your audience likes, and also tend to meticulous keyword research in order to implement them for easy content discovery. A digital marketing company Online Marketing Gurus recently shared some of their best content marketing tips and secrets that can help you create profitable content and step up your content marketing game. Remember, if your content comes out on top of the search results, you stand a better chance at driving traffic to your website and getting the post shared on social media. 

Make it new, make it controversial

All this talk about the best practices and innovation sounds like you need to cater to the exact needs of your audience, and while that is true for the most part, there is something to be said about controversy and how it can help you boost your shares and engagement. In essence, your content should challenge the beliefs of your audience in order to spark a reaction and build that highly sought-after social media buzz.

You can use lightly controversial content to play the devil’s advocate and help your audience solidify their opinions even further. On the other hand, you can also use this type of content to challenge their beliefs in such a way that they share it on social media as an interesting revelation that poses some good questions. This is the recipe for quick social media engagement, especially if you complement the copy with the appropriate headline.

Use clickable headlines for every post

Let’s not kid around, the way you structure your headline can make or break a post, no matter how well-written it actually is. People don’t have time to delve into your article or sit through a lengthy video, at least not if the title doesn’t inspire them to make time for you. If you want to improve shareability, you will need to craft compelling titles that are intriguing, but also offer immediate value to the reader. Stick with the tried and tested formats:

  • SEO-friendly headlines with relevant copy
  • “Best of” headlines
  • Listicles
  • Headlines with the “backed by science” format

In closing

To go viral on social media and across the online world, you will need to create quality content, but more importantly, you will need to create content that speaks to hearts and minds of your audience. Use these tips to create an emotional bond with your demographic, optimize it for maximum engagement, and watch as your content starts to go viral across social media.

5 of the Best Instagram Marketing Hacks That Really Successful Brands Use

Guest Post by Shane Barker

With over 1 billion monthly active users, Instagram is one of the biggest social media platforms. The Stories feature of the platform attracts a massive audience too. More than 500 million users watch Instagram Stories daily.

The engagement rates on Instagram are also far higher than other platforms. For instance, nano-influencers on Instagram have an average engagement rate of about 8%.

It is due to these reasons that Instagram has become the favored choice for marketers to promote their brands. However, to get the most out of your marketing efforts on Instagram, here are some of the best Instagram marketing hacks that successful brands use.

1. Use Hashtag Marketing

Hashtag marketing is one of the best methods of hacking growth on Instagram. Whenever you create an account on the platform, ensure that you create a branded hashtag. All you need to do is add a hashtag with your brand’s name.

What this does is that it helps create a buzz on the platform about your brand. As it gets more popular, your customers will also start using the hashtag, hence increasing your brand awareness. You can also create other branded hashtags such as the slogan of your brand, or a short form of your brand’s name.

For instance, Pepsi uses the hashtag #pepsico. People have created more than 101k posts using this hashtag. This has helped Pepsi increase their brand awareness on Instagram.

 Apart from the branded hashtags, you should use hashtags which are relevant to your niche in your posts. To find such hashtags, you can use Hashtagify. It’ll show you how popular the hashtag is along with a host of other things such as its variations and locations where it’s used.

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2. Use Carousels

Instagram gives you the option of creating Carousels. These are essentially posts where you can insert up to 10 images in a single post rather than creating multiple posts. The Carousels can hold the attention of your followers if the pictures are attractive and similar.

Here are a few situations where they are helpful:

  • If you’re posting several items from the same collection, a Carousel helps you arrange them all together. All of your followers who are interested in the collection may look at all of the images. They may even visit your website to see more.
  • When you’re launching a sale, you can use Carousels to your advantage. You can have an image that announces the sale, and the following images can showcase the items that are on sale.
  • You can post photos from a single trip or an event in one post rather than creating multiple posts. Not only is this less spammy but it may also hold the attention of your followers longer.

9GAG uses this technique pretty frequently to showcase various collections of images. This particular one got over 300k likes in just 1 hour.

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3. Influencer Marketing

According to a survey by Influencer Marketing Hub, about 79% of marketers said that Instagram is the most important channel for influencer marketing. The main reason for this being that the engagement rates on Instagram are incredibly high.

Many famous brands, such as Daniel Wellington, have made it big through their influencer marketing campaigns on Instagram. With just $15000 in seed funding, they turned the business around and made it into a $200 million company in just 4 years. All of this was possible through influencer marketing.

They sent out watches to influencers who posted photos of them on Instagram. This helped the brand become more popular and increased their following on Instagram to over 4.2 million followers.

You can use the power of influencer marketing to promote your brand on Instagram and grow it. However, you need to be wary of fake influencers. These people buy likes and followers to become influencers. Partnering with them can be harmful to your brand’s image.

To find reliable influencers, you can use tools such as It can help you find influencers in your niche. The platform also allows brands to post their campaigns and accept applications from influencers.

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4. Use Instagram Live

Facebook and Instagram both allow their users to create live videos where they can interact with their followers in real-time. This gives you a huge opportunity to increase your engagement. That’s perhaps the reason why 95% of marketers planned to incorporate live streaming in their marketing strategies in 2018.

There’s so much that you can do using Instagram Live. You can have Q&A sessions with your audience. Or you can create live how-to videos during which you show viewers how they can use your products. If there are any big announcements that you want to make, you can do them through Instagram Live too.

Instagram Live gives your followers the feeling of interacting with your brand. It helps you grow your followers and engagement too. This is perhaps the reason why many famous brands are using it.

Huda Beauty, for example, hosted a live interview on Instagram with Bella Hadid. It got them a lot of views and engagements. In fact, more than 6000 people were watching the video at one point.

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5. Use Stories

As stated before, more than 500 million users watch Instagram stories on a daily basis. You can tap into this audience by creating engaging Stories regularly. They can include photos, graphics, polls, questions, and videos. The best part about Stories is that they disappear in 24 hours so you can create lots of short-term content for them.

Additionally, if your account is verified or is a business account that has more than 10,000 followers, you can add links to your Stories. If you want to generate leads or sales, you can add links to your landing pages in your Stories.

If you are unable to add links to your Stories, you can create a paid promotion. These allow you to insert a link in your Stories and are visible when people are scrolling through them on Instagram.

In addition, Stories allow you to add hashtags as well. You can add them as a sticker, text, or even as a location tag. Instagram also lets you stylize the hashtag the way you can with a sticker or text.

The only drawback is that your Story may not be accepted into the hashtag listings. It depends on your Story’s engagement and the quality of the image or video used. If done well, your Story may end up getting loads of views and engagements.

Nacho Analytics, for example, uses this method of marketing to reach out to potential customers. They have put a “Learn More” button at the bottom, which takes viewers to their landing page.

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Final Thoughts

Marketing your brand and growing your presence on Instagram is no easy task. You need to plan in advance and execute your campaigns well. Using the right hashtags can help you get increased visibility. Additionally, branded hashtags can increase your brand awareness. You can also partner with influencers to promote your brand on the platform.

Using Instagram Live and Stories, you can further boost your brand awareness and increase your reach.

What are the other Instagram marketing hacks that are used by successful brands? Let us know in the comments.


How to Use Hashtag to Boost Sales?

Rising competition in the e-commerce field means sellers have to come up with new ways to boost their marketing. On-page SEO, advertising, and building links are a few methods you can try, but today, we will introduce a new way – using a hashtag to promote your brands.

A hashtag is a word or phrase preceded by the“#” symbol in a social media post. There are no spaces in a hashtag – for example – #usinghashtag.  The word or phrase acts as a topic marker. People interested in that topic can find posts tagged with a relevant hashtag when they search for a keyword or phrase. It’s a way to attract online users to your post and website.  To be indexed, the hashtag (#) can be placed at the beginning, middle or end of your post or comment.

Start a social media hashtag with your brand or special offerings, and it will drive awareness and engagement among your target audience. Social media engagement drives huge traffic on your website and rockets your sales.

Posting with a hashtag helps build your brand and consolidates your branding among customers.  What’s more, a hashtag will help you reach more users among your target audience as the number of post followers rise.

But how can you use hashtags to boost your sales and increase your conversion rate?

We will break down this question, and give you our best tips for your business marketing practice. Let’s get started.

  1. Understand the hashtag type you use

If you want to use hashtags to promote your business, you have to understand the main hashtag types. There are three main types to use when promoting your business.

  • Brand Hashtag

A brand hashtag is one you create with your company name, slogan, or tagline. Use something that is widely-known among your customers and make them key elements of your posts on any social media platforms.

Make a brand hashtag unique, simple and impressive. Search it on social media platforms such as Twitter, Facebook, Instagram, etc. to make sure users will find it easy to use and remember.

For instance, Leelinesourcing is a company name. On Facebook, the post includes the hashtag #leelinesourcing which promotes the brand and increases engagement on social media.

  • Campaign Hashtag

A campaign hashtag gives your initiative a theme that your customers can get involved with. Offering customers a way to take part is a great way to reach target customers and increase engagement.

For instance, Airbnb initiated its #WeAccept campaign in 2017. The hashtag is memorable and easy to use and features videos and photos from people of various backgrounds and places — millions engaged with this campaign.

Be creative, and you can attract customers and increase conversions.

  • Content Hashtag

The content hashtag is the hashtag related to the post content. It is used to improve the SEO of your post. People can follow hashtags they’re interested in, use relevant tags on your post, and they will see it. There are product hashtags, lifestyle hashtags, event hashtags, and location hashtags. You are allowed to use these content hashtags to promote your brand and engage with certain target audiences.

  1. Choose the right word

When creating a hashtag, you have to pick something easy to remember but also something people are searching for. This means you have to take the word or phrase into account when you want to market with hashtags.

Make it simple and relevant; it should deliver the idea clearly. Research current hashtag trends related to your customer and use the appropriate hashtag to categorize the content. Invite engagement and participation. Make sure the word is relevant to both your business and your audience.

Try to make it unique. Generic hashtags such as #marketing or #SEO are hugely popular, and your post will be easily lost. Make it different and unique to build your community.

  1. Use a combination of hashtags

If you are planning to release something new, remember to use a combination of hashtags to introduce your new arrivals. Look at relevant popular topics and events and join in with their hashtags; this is a great way for your brand to capitalize on current popularity.

For instance, your brand can celebrate public holidays like Thanksgiving, Christmas, and New Year. Maybe you announce promotional activities with these public holidays.

Coco-Cola once re-introduced its beverage internationally with new retailored label #ShareACoke together with #Thanksgiving.

  1. Keep it short and impressive

It’s annoying when you come across a post with too many hashtags.  Most users on social media see the overabundance of hashtags as spam and pay little attention to these posts. Use hashtags wisely and don’t over promote yourself. Use tools to organize your hashtag strategy. Each platform specifies the number of hashtags you can use.

While a hashtag doesn’t have space between the letters, you can still make it stand out by capitalizing the first letter of each word.

  1. Test your hashtag

How can you get the results of your post on social media platforms? Test its effectiveness; this is common practice in popular brands and a great way for you to find what resonates with your target on social media. You can also search for the most effective words on each social media platforms. With the test result, you can analyze and check its effectiveness. Revise your strategy if the result is not as ideal as you imagine.

Each social media site has a different user base, so consider your target across each platform you use.

  1. Use hashtags across different platforms

Hashtags started on Twitter, but they are popular over a wide number of social media platforms except for LinkedIn. Whether you are using Facebook, Twitter, Instagram, you can use the same hashtags across them all to promote your business. Multi-platforms will widen your exposure, and the same hashtags will make it easy for them to find you. And you will get the cumulative marketing effects of the hashtag; making your brand a trend and leveraging the user base of each social media channel.

  1. Avoid making hashtag mistakes

When you start to use hashtags for marketing, try to avoid the common hashtag mistakes below:

  • Adding the hashtag (#) both before and after the keyword.
  • Leaving space between letters
  • Spelling keywords incorrectly
  • Using numbers between keywords
  • Hashtagging every word of your post
  • Repeating your hashtag multiple times in the same post
  • Post one large hashtag that causes confusion and may be misleading
  • Jump on a hashtag bandwagon to promote your business

You need to invest time in social media; it doesn’t happen overnight. Remember to do it well, and right, you will benefit in the end.

  1. Build a community around a hashtag

Hashtags are also helpful to build communities. You can use a hashtag to create and establish your community. Audiences can get involved and use the hashtag to communicate with each other at any time. For this to work, you have to make your hashtags unique and ownable.

Fostering a community will help build your brand and reach some influencers. Followers share the same values, goals, and missions as you. Your community can drive a campaign and be a platform for increasing your sales. 

  1. Use tools to find and manage your hashtags

If you create a hashtag, how can you figure out its performance? Relax! There are several tools to help you monitor and evaluate hashtag performance. Tools can also help create and track a hashtag. Hashtagify for instance will present you all other possible hashtags related to a hashtag. It will show their popularity and relevance in relation to the original. The tool will help you analyze hashtags and provide more options for your hashtag creation.

  1. Boost engagement

Creating a positive environment with your hashtags will help boost engagement. Customize your hashtags for personal user experience and use strong Call-to-Action (CTA) language. Make your topic interesting and catchy. In your post use actionable language and encourage audiences to do one thing; either share their stories, post images or buy new products. Reward people who get involved. Remember to identify and incorporate trending hashtags to attract audiences’ attention.

Using the hashtag is a great way to present your personality and gain recognition. Be prepared to jump into the conversation.

  1. Track your hashtag performance

Once you create your hashtag, you have to track its performance to know what works best and what is not ideal. Tracking will enable you to improve your marketing and hashtag strategy to enlarge your customer base.

For instance, when you post your new arrivals, people show interest, buy the item, and tell others. You can figure out their location, gender, and other factors which will help you find other similar customers. Keep an eye on your hashtags; it will be easy for you to break down your hashtag performance.

All in all, you have to incorporate hashtags into your marketing strategy. You will have a great impact on social media, and your sales will rocket when you have huge engagement with your hashtags and posts. If you are stuck in your social media marketing, incorporate some of these tips into your business. Now, it’s time for you to get started.



Author Bio:

Sharline Shaw, the founder of a, is an expert on Chinese export trade. With 10 years experiences in the field of sourcing in China, she is familiar with all relevant regulations and laws about China’s exporting. She’d love to share her experience with people and has written many helpful articles.

Top Hashtag Marketing Tactics to Improve Audience Engagement

It’s becoming increasingly challenging to get noticed on social media these days, with so many companies and individuals vying for attention, with so many great products and services available. However, as a counter-point to this, the ways in which social media can be used to gain attention are also constantly evolving, with new methods, strategies, tactics, and technologies becoming available seemingly every day.

For many companies, staying on top of these new tips, tricks and technologies can provide a vital edge in achieving audience recognition and brand awareness over their competitors. Those who fail to stay up to date on the latest methods will undoubtedly lose a percentage of their potential audience engagement to those who are using such methods.

Hashtag marketing provides one of the key features of social media that allows businesses to improve their audience engagement and increase their brand awareness. They allow businesses to connect with potential audience members by linking their content with known or new hashtag pages and content. This has become a powerful way for a business to improve its audience engagement.

However, with so many businesses now using hashtag marketing, and with so many potential hashtag options to choose from, it can be difficult for entrepreneurs and digital marketers to choose exactly which hashtags to use for a given post or content release. It’s become apparent that blasting your audience with as many hashtags as possible is not the best method and is now considered “over-tagging”.

How do businesses know which hashtags to use, amongst this hashtag sea?… here are the top 5 hashtag marketing tactics to improve audience engagement…


Research, Research, Research!

The first and arguably most critical tactic for a successful hashtag strategy is to do your research!

Investigate which other hashtags appear to be used most in your industry and viewed by your desired audience. Look through as many hashtags as possible and assess which ones appear to be most successful. Don’t just assess their success on the number of views, but also on the level of audience engagement that each hashtag appears to promote.

As a subset of this hashtag research, you should always carry out a thorough analysis of your competitor’s hashtag approach. Look to see if there are any patterns or commonalities, any repeated or unique. Do they all use the same series of hashtags in many of their posts? Are there any hashtags that one or two competitors are using successfully to gain an edge? By carrying out this competitor research, you’ll have a solid understanding of which hashtags your desired audience is currently expecting, along with any gaps that you may be able to exploit.

It’s essential to carry out thorough and detailed research into the potential hashtags that you could use for a given post, and then use this analysis to select a suitable number of the most efficient hashtags. Otherwise, your hashtag marketing tactics will be far from optimized, and you’ll be failing to maximize your reach and audience engagement.

Mix Brand and Campaign Hashtags

Most businesses and entrepreneurs will already be aware that including your brand hashtag is a must for every content post. However, those that use this approach alone are missing out on another key tactic… campaign hashtags.

By creating a campaign with an associated hashtag that’s unique to your business, products, or services, you can create a buzz around something you do or something you offer, and this can have a powerful attractive force for potential clients.

This has the added benefit of promoting engagement and loyalty from your existing customer base, by giving them something to follow, get involved in, and ultimately to get excited about. By creating a successful hashtag campaign, you can improve your existing audience engagement whilst simultaneously extending your reach and brand awareness.

Hashtag Special Events and Occasions

Another brilliant category of hashtag opportunities, which businesses and entrepreneurs must endeavor to make the most of, are special events and occasions.

These can be international, national, county-wide, or even local. They can be widely recognized or little-known. They can even be special events created by your own brand, such as your brand’s birthday or release of a new product. Any occasion that can be considered special by your chosen audience is an opportunity to celebrate with a hash-tagged post.

It’s important to make sure that your hash-tagged events are related in some way to your specific industry and chosen audience, even if the link is tentative. Sometimes you can even manufacture a link where there would previously have been none, such as releasing a special promotion, giveaway, or competition for an otherwise non-related event.

Making the most out of special occasions is a powerful hashtag marketing tactic for expanding your potential audience and reaching new customers.

Use Social Listening and Analytics Tools

As mentioned in the introduction, there are now a wealth of technologies and tools available to support the improvement of your hashtag marketing strategies. Two of the most useful are social listening tools and analytics tools.

Social listening tools enable businesses to tap into social conversations between consumers and use this data to gain a perspective on what people are currently talking about. These insights can then be used to tailor not only what sort of content and posts to release, but also which hashtags to use for which pieces of content. This ensures that content and hashtags reach the most suitable social media destinations.

Where social listening tools are most advantageous at the front-end of your hashtag marketing campaign, analytics tools are most beneficial at the back-end. They enable entrepreneurs and digital marketers to assess the reach of specific content pieces and hashtag approaches, and gain insight into which of their approaches has had the most impact. This data can then be used to optimize future content releases and hashtag tactics to further enhance their audience engagement.

Create Shared Hashtag Campaigns

The final tactic requires finding another entrepreneur or business who is willing to partner with you.

By finding a partner and creating a shared hashtag campaign, you can extend your reach beyond your own existing followers and potentially gain some of theirs. You may also achieve a wealth of new followers together that you otherwise would neither have found.

Your chosen partner can be anyone that you can create a viable shared hashtag campaign with, including any business that offers the same products and services as you, or one that offers complimentary services. The latter is often preferable, as it prevents any competition for audience engagement between you and your partner.

However, whichever type of partner you choose, a shared hashtag marketing campaign can often significantly improve audience engagement for both you and your partner.

Author Bio:

Angelina Murphy is a content editor and currently working with  Protein Powder GB, a Health supplement supplier company. She loves working in the ever-changing world of Health management and is fascinated by the role content plays in today’s business era.