More Inspiration, Better Hashtagification, Influence Amplification

Last time I interviewed Hashtagify Research Assistant, the man who isn’t intimidated by our 38 million hashtags and that will help you find and analyze new hashtags. Today’s interview is with our other new recruit Hashtagify Tutor, the girl who will help you actually use those hashtags, following a plan towards higher social media reach and success.

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Hashtagify Tutor

Dan: Good morning Tutor. Can you introduce yourself to our readers?

Tutor: Good morning Dan! I’m a senior student at the Hashtagify University, I really love social media and I like to help other students when I have the time. So I’m known by everybody as The Tutor, and few believe me when I tell them that Tutor is actually my given name!

Wow, Tutor, have you sued your parents yet? Anyway, I know that you really love to help; that’s the main reason I decided to hire you. So, can you explain to our readers how exactly are you going to help them with their social media work?

As a tutor I noticed that the most difficult thing, for most social media practitioners who want to master the subject, is to stay motivated with their effort, and to be consistent with their messaging.

I also noticed that it really helps to have some kind of reference plan to follow, and somebody who keeps you inspired to follow it. And that’s where I come into play, at least for the part related to hashtags.

So, we’re talking about a plan related to hashtags? How would that work, and how can that help anybody to stay motivated and consistent?

Hashtags are useful to define an area of interest, and to reach the audience that is interested in that area. When you want to become an influencer in some field, it really helps to have a list of the most relevant hashtags in that field, and to use them consistently with your messages – which, obviously, need to be highly relevant and very interesting.

My role is to remind you when you have been neglecting a useful hashtag for some time, alert you when a new interesting hashtag is emerging, and to give you inspiration about what you could write or share.

Receiving inspiration is nice. But couldn’t you just write my tweets for me??

I could… but then you would never become a real influencer! You need to use your own judgement and personality even when just retweeting some good content. You absolutely need to add something personal to the social media conversation, otherwise people could think you’re just a bot. Who wants to engage with a bot?

Fair enough. Regarding inspiration, what’s your plan? How could you inspire me?

One of the best way to get inspired is to see great examples to follow. That’s why, when I will suggest you a hashtag you could use, I’ll also show you great relevant content that you can take inspiration from, or just retweet. Not just from Twitter, but also from Instagram – visuals can give even more inspiration.

I get it. Besides, it’s a good idea to retweet a lot – it shouldn’t be all about you. One last question: Do you think that you could also help expert hashtag users, or just beginners and intermediate?

I think that my tutoring will be most helpful to beginners and intermediates, but even the experts could use some inspiration from time to time. And for them, I can limit myself to sending a daily email with a quick reminder about the hashtags they haven’t used for some time, and, even more importantly, the new trending ones related to their field.

Well Tutor, thank you very much for your time, and see you next week on hashtagify.me!

Thanks Dan, and see you!

The Man Who Isn’t Intimidated By 38 Million Hashtags

When was the last time you had to search for some new hashtags? For example, because you wanted to reach a wider audience, or just to show you’re always in the know about the new trends in your field?

If you’re at all like me, that was not long ago. And again, if you’re at all like me, you feel that having to sift through the millions of hashtags people use these days is a pretty daunting task.

If this is the case, you’ll be glad to meet Hashtagify’s latest hire, the Research Assistant. I introduced him a week ago; you might remember that he boasts of knowing all the 38 million hashtags we classified at hashtagify.me, to be able to find many new targeted hashtags just by taking a look at your Twitter account, and that he’ll start working next week.

I thought you might want to know a bit more about him. He’s a reclusive guy, so, to give a better introduction, I went to his laboratory and interviewed him for you. This is the transcript of our talk.

Assistant

Dan: Hi Assistant. So, the rumors say that you know everything about more than 38 million hashtags. Is that true?

Assistant: Hi Dan. Well, to be honest with you, I don’t actually know everything about those 38 million hashtags. But I know a lot about them. And I’m always on the lookout for new ones to study. As a matter of fact, just during the last 10 minutes, I found 38 more. Right now, the exact number of hashtags I know about is 38,476,189.

OK, the quantity is impressive. But what about the quality? Are all those hashtags really good?

This is an interesting point. Actually, it turns out that lots of hashtags are too generic for any targeted message; others are too loved by spammers; others still were great a few months ago, but now they’re dead in the water. That’s just why I’m always learning new ways to classify and filter them, using information about the hashtag users, associations, languages, timing, and many other interesting signals. It’s no easy task, but they tell me I’m getting better and better at this.

Let’s talk about personalization. After you filter out the hashtags that may look popular, but aren’t really useful, how do you decide which ones are the most targeted for a specific Twitter user?

First of all, I study up to 3,200 of the last tweets that the user sent, and analyze the hashtags they use, the language, and some other technical stuff. I then try to understand if the user has different areas of interest to talk about, using a technique called clustering. For each cluster of hashtags, I then find the most interesting hashtags that the user has never used.

When you say “interesting hashtags”, what do you actually mean? And usually, how many interesting hashtags do you find for a user?

Hashtagify AssistantA hashtag can be interesting for many different reasons. For example, it could be a newly trending hashtag in a related field. It may have a popularity that isn’t very high, but is very targeted. I try to create a good mix and show the user around 200 options to choose from; the user can sort them by popularity, trend, and correlation, and also look at lots of details to better understand the hashtag if it looks interesting. Users can also discard hashtags that they know aren’t good for them; this really helps me to learn and be even more targeted in the future.

Great, I’m sure all our advanced users will like the possibility to start from an already sorted and filtered pool of candidates, and still be able to choose by themselves. But what about beginners? This still looks a bit difficult for them, couldn’t you make things even easier?

Come on Dan! You already know that I’m much better at helping users who already know their way around hashtags. Isn’t that the reason why you also hired Hashtagify Tutor? I just do the analysis; then, for those who don’t want to check lots of hashtags and meddle with all the finer details, he can take over and guide them step by step…

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Dan: Don’t worry, I remember perfectly well our deal. I just thought that this could be the perfect question to finish this interview, and link to our next one with Hashtagify Tutor. So, Assistant, thank you for your time, and I’ll leave you to your analyses now. Maybe, before the great launch next week, you’ll even learn some new tricks!

Assistant: Thank you Dan. You know that I’m a lab rat and I’m not much into interviews, but I really hope I could answer some of our readers’ curiosity about my work. And, while thanking them for staying with us until the end, I’d like to remind them that sharing is caring. And remember… I’m going to read all your tweets!

Hashtagify HashSmart Is Coming

You know what? R&D is difficult!

Almost two months ago we announced to our followers that we were working on a new technology still in its infancy, but with a great potential. We also wrote about a new low-price, super easy to use product called the Hashtagify Tutor, and said you would hear about it soon.

Machine LearningAs it turned out, this took a bit longer than we hoped. But now we can officially announce that Hashtagify Tutor is coming. And he won’t come alone; for the enjoyment of our more analysis oriented users, he will be accompanied by the Hashtagify Research Assistant.

They will both be powered by the new technology we wrote about, which is coming of age and whose name we can now announce. Our researchers call it the Hashtags-Influencers Network Smart Analyzer. But we decided for a shorter name: Hashtagify HashSmart

What is it about? Well, it’s not launch day yet. But one thing I can already tell you is that Hashtagify HashSmart™ is able to analyze a Twitter account’s use of hashtags, sift through the 38 million hashtags and several billion interrelationships we have in our Hashtagify.me database, and come out with personalized, targeted suggestions.

Moreover, HashSmart is based on machine learning technologies that allow it to become smarter as it gets to know you better. And its capabilities don’t stop just with hashtags suggestions.

So, when will this be published? Well, if you’re a Hashtag Intelligence Business or Enterprise user, you’ll get an invitation to the early beta in the next days. Everybody else will have to wait two more weeks for the official launch. Just a little more patience.

Share Hashtags Visualizations On Twitter, Facebook, Pinterest, G+

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On our website hashtagify.me we like creating beautiful, interactive visualizations. Being interactive, though, means that the visualization isn’t a ready-to-share image.

Some of our users obviated this obstacle by taking a screenshot, and then sharing that one. But we understand not everybody has the patience to do it.

So we created a new feature: the Share button for our visualizations. Using it, we will automatically create an image from what you’re seeing, and you’ll only need to use your favorite social network to do the share itself!

Just click on the “Share” button at the left of the visualization, and proceed. Enjoy!

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White Label Reports & Reports Scheduler

We’re thrilled to announce that we have completed the White Label Reports feature for our Hashtag Intelligence advanced product. Our Enterprise customers can already customize the layout of their reports, using their own – or their customers’ – logo, their preferred title and subtitle, header, footer, colors. You can find an example of a custom layout at the end of this email.

Talking about reports, it is possible to get them automatically delivered to your email through our new Pdf Report Scheduler. This is active for both Business and Enterprise subscribers. If you want to learn more about this feature, read here!

Example white label report layout:

white-label-report

Hashtagify's Sparkling New Sparklines

You might already have noticed, but we just published on Hashtagify.me an update we’re really proud of: Sparklines, sparklines everywhere!

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These little charts show the popularity for the last 2 months for each hashtag – click them to get more details. Enjoy!

Hashtagify Widgets: Embed Hashtags Data In Your Website – Free!

Would you like to use our live hashtags data in your website or blog? Now you can, just like in this example:

hashtags data by hashtagify.me

As a matter of fact, we’ve just released our new Hashtagify Widgets. You can choose to show your users:

  • The popularity and top related hashtags for a hashtag – as a graph or as a table
  • Trend charts, with weekly data for the last 2 months
  • Trend comparisons, where you can compare different hashtags in the same charts
  • Top 30 hashtags charts, where you can list the top hashtags for a given language, by month and by week

Image: Comparison widget Embedding our data is easy:

  1. Go to our Hashtagify Widget Wizard
  2. Choose the widget type you want on your website
  3. Choose your hashtag (or hashtags) and the width for the widget
  4. Copy and paste the html code to your website, like you do with YouTube and other embeds

The data in our widgets is interactivealways up to date, and completely free. We only require you to leave the attribution to our website.

If you want to see how easy it is to integrate hashtags data into your website, just Try the wizard now!

World Cup Hashtag Marketing: Lessons To Learn

by Filip Simonovski and Dan Mazzini

With the World Cup behind us, it is time for social media marketers and analysts to take a step back and look at what can be learned from this great event, where we have seen some awesome examples of brand interaction.

As a starting point, we created a map of all the important hashtags that played a role during the event.  To create this map, we started from the top hashtags obviously related to the event, like #WorldCup, #WorldCup2014, #Brasil2014, and then added all the hashtags that are related to all of those according to our hashtagify.me data. Finally, we removed the most obvious spammy or non interesting hashtags, and focused on what happened in the Anglophone twittersphere. You can see the results of this work in the screenshot below (click to go to the full interactive version):

World Cup Visualization

As you can see, even with all the pruning we did, the map is pretty big – and full of interesting data. But we wanted to focus on a social media marketing point of view, so, for this post, we selected the campaign that, in our opinions, offers the most useful insights for hashtag marketers.

Seizing the Moment: A bite turned into Marketing Gold

Creativity and fast reaction times are crucial to get the most out of any big event, where there will always be at least some unexpected and funny moments. For this last World Cup, the top such moment was when Uruguayan star Luis Suarez bit Italy’s Giorgio Chiellini during the Italy-Uruguay match. And, among the many marketers who tried to capitalize on that moment, the most successful were those working for Snickers.

What Snickers did with the famous attempt of cannibalism showed a great idea, and, even more importantly, a great execution. Shortly after Luis Suarez “had a taste” of the Italian player, they posted this on their Twitter account:


Snickers Hashtag Campaign

That tweet alone got over 47k retweets and over 21k favorites. Why was it so successful? Of course, the fact that @snickers already had more than 51k followers helped, and the fun built into the message was good and absolutely necessary. But a winning move was to use just the right hashtags, in just the right way: #worldcup to intercept fans of the event in general, #luisuarez to intercept and relaunch the hot topic of the moment, and #EatASNICKERS to link it all to their own hashtag campaign.

An even smarter move by @snickers was not to promote their own campaign hashtag in the visual that accompanied the tweet; they instead promoted the #LUISSUAREZ hook. This way, Snickers prompted fans to spread the message to the whole audience organically interested in the bite, creating a doorway to a bigger fanbase than that already following the brand. And they also reinforced the hook hashtag of their choosing – #luissuarez – against all the competing hashtags that were being used for the bite.

The results? Just look at the top 10 hashtags related to #luissuarez, directly from hashtagify.me:

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#EatSNICKERS isn’t just the only campaign hashtag to be in the top 10; it is also the second most correlated one (as shown by the thickness of the link) right after #WorldCup itself!

Was this beneficial to the Snickers campaign? Let’s get back to our general map, but focusing around the #EatASNICKERS hashtag:

Map

When we analyze this hashtag more carefully, we can see that, riding the #WorldCup and #LuisSuarez wave, #EatASNICKERS managed to also revitalize some older Snickers campaigns, thus increasing the interactions for @snickers even more:

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Here we can see the correlation between #EatSNICKERS and other Snickers campaigns, including a very old one named “Not going anywhere for a while?” that was mentioned during the match. That means that Snickers managed to link the fans from their older campaigns with this new one.

Ok, we managed to see how are hashtags connected with each other, but now, let’s have a look at how these hashtags rose thanks to the event. In the picture below we can see that by using their campaign #EatASNICKERS, and combining that hashtag with #luissuarez when the famous “bite” happened, Snickers really hit the bull’s eye with their campaign, also gaining 4k followers in just 2 days.

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Counter-Examples

Snickers of course wasn’t the only brand who tried to ride the biting wave. But it was definitely the most successful one.

Bud Light tried this:


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As you can see from the number of retweets and favorites, their success was much smaller than Snicker’s, even if they had many more followers at the time – 74k to @snicker’s 51k. @budlight didn’t work as well with hashtags: They didn’t include any in the visual, and also in the tweet itself the choice was pretty poor. #ITAvsURU was great to reference the match, but it was bound to die off immediately after that. #LuisSuarez was the stronger one, both before and after the match:

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Listerine also did a great job with the copy – the funniest in our own opinion – but there is no visual, and the only hook hashtag was the very general #WorldCup:

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The results? Pretty limited:

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One last example, with a nice visual, but a bad use of hashtags:
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As you could see, just focusing on a small part of the whole analysis got us some great insights. To sum it up, these are the lessons to learn from this analysis:

  • Big events are a great opportunity for brands who want to increase their reach
  • Great timing and good humor are winners
  • Visuals are very important
  • Choosing the right hashtags can make the difference between a great splash and a moderate blip

Did you find this analysis interesting? Don’t forget that sharing is caring!

Hashtag Intelligence beta: PDF Reports

Web interfaces have a great advantage over printed reports: You can interact with data, and this makes it easy to show a lot more information in an easy to access way. This is why we organized our Hashtag Intelligence web interface starting from a high-level view, and then allowing you to drill down to the single tweet level.

Image: Create Report

But sometimes you need to print or send just a part of the whole analysis. Many users requested a PDFexport feature, and now it is ready – as an open beta. With this version you can open your hashtag tracker, select which data you want to include, and launch the report generation. When the report is ready, you’ll receive an email with the link to download it.

Coming next are scheduled reports and white-label reports. But in the meantime, we’re very interested in any piece of feedback you’d like to send us. If you aren’t a Hashtag Intelligence user yet, feel free to take a look at this example report for #brandchat, or to try our 14-day free trial and create a report for yourself.

Image: Report cover

Keeping Track Of Your Hashtag Health Status

When you’re using a hashtag for a marketing campaign, you need to keep track of its health status. Some of the fundamental questions are:

  • How is the hashtag adoption going?
  • Are the generated impressions growing as they should?
  • What is the sentiment around it?
  • How are our own promoters doing? Who is using the right tactics?
  • Is the campaign going viral?

We created the CyBranding Hashtag Intelligence Summary panel to answer all these questions at a glance, without having to manually sift through all the tweets. This new detailed video walkthrough will show you how.

Would you like to test these features with your hashtags? You’re lucky, because we have a 14 days free trial for all our plans! Check our plans and pricing and Start your free trial now!