Prior to 2007, the symbol ‘#’ was merely a pound symbol as opposed to today when it is better known as the hashtag.
Today, everyone on social media is using hashtags. While some brands are using it for fun, others are utilizing them to amplify reach or go viral. As social media marketers, it is imperative to include hashtags in your strategy, across mediums.
However, merely using hashtags is not enough. It is important to choose the right and relevant hashtags to reap benefits. Here are 6 glaring mistakes to avoid while coining hashtags –
If you think hashtags are one of those things you can conveniently leave for the last minute, you are mistaken. The best ones are those that are well-researched.
Once you have your hashtag strategy in place, start with the in-built search function on Instagram and Twitter – it’s the best place to see the kind of traction a particular hashtag is receiving or if the hashtag you plan on using has already been used before.
Most importantly, ensure the hashtag you decide upon hasn’t already been used by your competitor and does not have a double meaning because that could hurt your brand.
If you are having trouble researching, you can also try hashtag tools such as Hashtagify to find real-time data and insights about any hashtag.
Your hashtag needs to be memorable while reflecting your brand or campaign. Using a very common or generic hashtag kills the purpose because your content will most probably get lost in the crowd and will fail to speak to your target audience.
So, don’t restrict yourself to the usual, boring ones. Get creative – put some thought into the hashtag, list down your campaign objectives or call to actions and come up with something crisp and unique in order to stand out.
It is also a good idea to piggyback on popular hashtags such as #FollowFriday, #ThrowbackThursday, #OOTD (outfit of the day), etc. that are relevant to your content and other local hashtags which come to good use especially if you are posting about an event.
While generic hashtags are a complete no-no, so are the complicated and lengthy ones. Remember – it is a hashtag not a sentence. Hashtags are meant to be succinct. After all, you want people to remember it and use it as well.
Examples of some clever hashtags are Lays’ #DoUsAFlavor, Coca-Cola’s #ShareaCoke, Red Bull’s #PutACanOnIt among others. They all got immense traction and steered conversations owing to their snazzy nature.
Not Capitalizing Letters
If your hashtag consists of more than 1 word, it is advisable to capitalize the first letter of every word in order to improve readability. For instance, #InspiredByYou is likely to be better received than #inspiredbyyou. Won’t you agree?
#You #can’t #use #a #hashtag #for #every #word – if most of your posts look like this, you are doing hashtags wrong.
Yes, hashtags are important but that does not mean you overuse them and let them overpower your post. Going on a hashtag overdrive reflects poorly on your account, making your posts seem clumsy and spammy. Next time you are confused what to tag, think about what the main theme of the post is and use hashtag/s accordingly.
If you are coining one related to your brand or campaign, stick to one strong one and maintain consistency across your posts instead of using multiple hashtags and diluting your communication.
Just like any other campaign, even a hashtag campaign needs to end with analysis. It is not as tedious as it sounds. The evolution of hashtags has given rise to several tracking tools that specifically measure the effectiveness of hashtags.
Tracking hashtags helps you measure its reach, engagement, mentions and performance. Knowing these key insights helps you learn from your mistakes and plan better for your next campaign.
Need some inspiration?
Here are some noteworthy campaigns that were driven by the innovative use of hashtags. Check them out and step up your hashtag game.
Adela Belin is a SocialMediaexpert and a writer at Writers Per Hour. She creates content surrounding marketing with a focus on socialmedia and digital marketing. Feel free to contact Adela on G+.
While audience engagement is invaluable in business promotion, that is by no means where your attempts to get closer to your audience should stop. Letting them know that they are heard and appreciated is great, as is getting your message across, but that is not the best way to reach them
Just think about it, would you want someone devoting all their eloquence and a fair bit of their time to convincing you that their product or service is amazing, or would you prefer simply having them demonstrate that quality by giving you a chance to actually test the product or service in question. That’s basically the difference between audience engagement and activation.
So how is this strategy usually leveraged? Most of the time, brand activation could almost be confused with experiential marketing, but there is a significant difference. While experiential marketing involves similar procedures and requires you to establish the same type of relationships, it doesn’t have the same goal as brand activation. The purpose of experiential marketing is to get people to your event, where they can indirectly learn about the benefits of your product or service.
Even though brand activation campaigns might look completely the same up to a point – there is one significant difference – it’s all about giving your potential customers a chance to actually get a feel for what you are offering, and enabling them to make an informed judgment on whether they want to continue using your services or products. In the world of software, this might be described as a free trial of sorts, however, there is another way that activation is leveraged, but before we get to it, we need to pay due respect to the other part of the equation.
While at first they were met with a fair bit of resistance even on their native platform, Twitter, right now, hashtags are used across a range of social network websites, although not always with the same kind of success or acceptance. Their ability to connect previously unrelated threads and to easily find information you are not even sure exists has been leveraged by marketers since the very inception of the notion.
At first, hashtags were mostly used for audience or market research, providing the marketers with information but not much else. It wasn’t long before businesses realized that they don’t have to just wait for hashtags to crop up, but could hope to start trending some of their own and use them to actually get closer to the audience, instead of just getting familiar with them. Soon after, influencer marketing became a thing, bringing even more importance to hashtags and getting established as one of the more prominent social media based promotional strategies.
Remember how we compared brand activations to software free trial? In that scenario the most you could stand to get from a successful activation was a new customer, and perhaps a couple people close to them who they’ve recommended you to. However, if you introduce a bit of social media magic in the form of hashtags to the entire procedure, you can increase your reach way beyond you would ever have been able just with activation strategies.
Today no one is activating their audience in silence and isolation. Quite the opposite, if they want a chance to test your product, they need to commit to sharing the results of the test with all their followers. Brands can invest quite a bit of effort into attracting and retaining this kind of attention, and while that effort always pays off when everything goes according to plan, there have been catastrophically derailed campaigns which should still serve as cautionary tales to those who believe they can completely control their audience’s behavior on social media.
However, since the benefits of a successful activation involve building a relationship with your audience, promoting your product to them and their followers and potentially even getting some evangelist along the way, despite all the risks, you would do a service to yourself by consulting with renowned digital marketing agencies on how to handle this type of promotion, and how to avoid its pitfalls.
This method is not only effective because people are getting something for free and are eager to reciprocate in some manner, but also because it’s one of the rare types of marketing which doesn’t require your customers to go on a limb by trusting you, but instead allows you to place all you cards on the table from the very get-go. In the world of advertising, this kind of transparency is refreshing both for the marketers and for the customers.
In order to examine what this looks like in practice, we don’t need to go much further than Coachella Valley Music and Arts Festival, which is becoming a treasure trove for advertisers. Brands leverage their opportunity to reach the festival’s audiences in different ways. While some, like Spredfast and Lucky took the free stuff approach giving visitors to their stands vibrantly decorated milkshakes and hand-knitted bandanas, respectively, and asking for nothing in return except perhaps some social networks love.
Another way that advertisers on Coachella found to engage the audiences is by creating photo opps or booths that might attract the attention of the festival goers and entice them to become a part of the brand’s story. Juicy Couture did this by encouraging people to take a photo in a beautiful vintage convertible and share it with their friends. Similarly, Bumble created a winter wonderland setting to attract some attention, but that’s not all they did.
While some brands rely only on the people they can reach by the campaign on its own merits, most of them also try to actively involve influencers in their campaign. Ideally, the influencers will be on the spot, and activate directly, but even getting them to share the photos of others enjoying your offer and to support the related hashtag, can help your campaign immensely.
In retrospect, it seems absurd that anyone would ever invest in brand activation without ensuring that their efforts will be as public as possible. However, hindsight is 20/20, and despite us knowing how organically this strategy synergizes with hashtag campaigns, bringing the two together for the first time must have demanded quite a bit of creativity. Even now, when we know the formula, a lot of these strategies fall flat in actually reaching the audience, which is why, despite their amazing potential, you shouldn’t just rush into one before doing your research.
Before you conduct an online campaign, it is important to plan and research thoroughly if you want to make your marketing easier. Your decisions must be data-driven, so you must choose appropriate marketing tools to quantify your data accurately and maximize your marketing efforts. Free marketing tools could be the difference between crushing and reaching your marketing goals.
The main purpose of marketing analytics tools is to measure, manage, and assess the performance of your marketing campaigns. If you own a company, you obviously want to operate it with the lowest possible costs. You also want your marketing department to prove its real worth. This is where marketing analytics come in. You can start optimizing the return on investment and get insights from the consumers and current online trends. Are you considering opening an academic writing site? Get insights from EduBirdie. This post highlights a list of marketing tools, their features, strengths, and weaknesses. It is imperative that you pick the most appropriate set of tools to analyze data and use the information to improve your marketing outcomes.
This is an event-based tool that tracks the activities on your blogs, websites, and mobile apps. With MixPanel, you are able to track the steps taken by your audience on your apps (iOS and Android) and websites. For every event you include in MixPanel, you can see the trends and counts used by your guests and in the order in which they unfold. The main features include:
Tracking users by the number of sessions and views of particular events
A/B testing of different versions of mobile apps as well as results tracking
You have to determine the activities you need tracked and focused on. You can do this through visual selector or addition of code annotations. After defining the crucial actions, the events will be summed up and the metrics will be presented on your dashboard. MixPanel is perfect for product manager because it is more focused on products than marketing. However, digital marketers can use it to determine consumer behavior and maximize the funnels.
2. Heap Analytics
This is one of the most recent mobile analytics tools with the same capabilities as the MixPanel. If you are looking for marketing automation Heap Analytics can help you to track the actions of your site visitors automatically. You can also choose manually the events you would want to be analyzed which will be displayed on the dashboard. It is also possible to track individual habits so you can categorize users depending on their behaviors. If you want to create funnels, Heap Analytics collects data automatically and you can view the history of the events from the day the tool was installed. If you have an Android app for your marketing scheme, Heap Analytics will not help because it doesn’t support such apps. It is only suitable for iOS apps, websites, and product campaigns.
If you need analytics for customer experience, ClickTale is the go-to option for your business. It creates reports on the behavior of the consumers as well as visual heat maps. If you want to know if the audience is paying attention to your email marketing campaign, this would be a great solution. It will show you the mouse movements of the email recipients, how they scroll pages and their behaviors. The strengths of Clicktale area:
You can discover the most critical CX and funnel issues
It has the best-in-class visuals that represent customer experience
Gets into the shoes of the visitors to check your digital touch points as the heatmaps and session replays do
Do you want to make quick and smart data-driven choices? Oribi is a simple tool with a straightforward interface and result-oriented features. It is very simple to use and you need not worry about complex analytics and reports. It collects automatically all the web events and conversions so you don’t need to define them manually or adjust the codes. Oribi tracks any change on your website and highlights it as a new activity plus the trend that follows e.g. a change in outcomes or any significant occurrence. Basically, the tool is designed for any digital marketer who wants to improve their results without the use of analysts and developers.
5. Google Trends
If you want to view the most recent trends, visualizations, and data on Google, this tool will help you see just that. You can see exactly what is trending and get validation on any idea so quickly. If you are interested in a certain industry, just type the name and click the Enter button. You may add other terms and start comparing data. You will also find interests in various regions and related questions. You may also search information by time period, countries, and categories like YouTube. By now you should know that YouTube seconds Google in the top search engines. If you have a business and want to know more about your competitors or are curious about particular trends on Google, Google Trends is the perfect tool to use.
This is probably one of the best SEM and SEO tools. It has a content explorer that enables you to research on the top content. It is, therefore, the perfect marketing tool for content marketers and copywriters. What you need to do is enter a keyword on Ahrefs and you will receive a list of popular articles ranked according to their performance metrics. The key features in Ahrefs include:
Over 2B indexed articles
Thousands of articles for every keyword
The list of articles are filtered by domain rating, language, traffic, social share, word count, and backlinks
You can learn just anything about the competition by using Ahrefs. It gives insights on where to find traffic, where to rank for particular keywords, and the most appropriate backlinks to use on your site.
Each and every marketing tool highlighted above has its own pros and cons. Before you apply them, consider your marketing goals and then choose the most appropriate.
Hashtagify.me is a free hashtag discovery tool that helps you identify the most popular hashtags used on Twitter, unearth the influencers who are using those hashtags, and understand usage trends regarding those hashtags.
Hashtagify has just released a new Instagram tracking feature, and they’ll not only tell track the conversations happening with the hashtag, but also how many likes and other engagement those conversations are having (showing you the true potential).
This is a great research tool, and can give you a lot of insight into what other users are talking about and how to jump in on the conversation.
Nicolas Walker writes SEO content for companies that want to rank high on Google. His work has been featured in many authority sites like HubPages, and HuffPost. Walker focuses on balancing SEO needs and informative content and never forgets to entertain the audience with comical sections. He also edits academic essays on edubirdie.com.
What’s your initial goal for each blog post you write? You’re trying to solve some issues for your target audience, right? Whether or not you’re writing the blog post for promotional purposes, attracting more readers is always your first goal.
That means you’re going to promote that blog post on social media, and you’re going to invest a lot of effort in that promotion.
For the sake of social media marketing, you pay attention to multiple details. First of all, you make sure to add a nice description that would trigger a discussion and encourage your audience to visit your blog. You’re also using great visuals for the thumbnail, since social media users are really mindful of the visual impression.
What about hashtags?
They also make your social media posts more visible. Hence, they contribute to the popularity of your blog. You’ve probably seen all influential bloggers using hashtags on Twitter, Instagram, and Facebook. That’s no coincidence. The hashtag has a lot of power, and its popularity is growing by the day.
But what hashtags should a blogger use?
That’s the big question.
Why Do Bloggers Need Hashtags?
Before we get to the specifics, let’s focus on another important point: what will a blogger gain from the use of hashtags?
The visibility boost is the most obvious reason for using hashtags. When looking for good content to read, people often use social media platforms as their search engines. They know they can find good stuff there, and they want to become part of the discussion. That’s why hashtags come in handy.
The hashtag can connect you with other bloggers. You can see what they’ve posted under the same hashtag, and you can start a productive discussion under that same hashtag.
Hashtags can help you with the branding process. If you come up with a unique hashtag that represents your blog, people will start recognizing it. Whenever you post a tweet promoting a blog post, you’ll include this hashtag. When Twitter users click on this hashtag, they will see all content you’ve shared under it. Plus, they can use the hashtag to reach out to you.
The hashtag ads relevance to your posts. It’s time to clarify one thing: a huge chunk of hashtags is an eyesore. The endless list will dilute the meaning of your post. Yes; people will be able to find your content when they explore those hashtags, but they won’t like the post as it is. To make your hashtag game truly effective, you have to limit it solely to the relevant ones. When people see a link accompanied with a description, the right hashtags will add to that relevance. They will inform what the post is about.
Hashtags can make you funny. They give you tons of space to express your humorous side.
So here’s the pro tip regarding hashtags:
Use only the most relevant ones and don’t use more than three at a time… Okay, five!
Hashtags that Bloggers Should Use
There are two types of hashtags a blogger could use:
Andrey Martinic, part of the marketing team for EssayWritingLand, shares his strategy: “When I promote a post for the company’s blog, I use both universal and specific hashtags. For example, I often use #blog or #blogger, just to identify the type of content, but I’ll also add #WriterLife, #EssayTips or something very specific to hint what the post is about.”
Let’s give some suggestions for both types of hashtags, shall we?
Universal Hashtags that Work for All Bloggers
When you’re searching for the right universal hashtags to use, you might want to know how popular they are. That’s when Hashtagify can be useful. Just type a hashtag in the search bar, and you’ll see stats on its popularity over time, as well as on its recent popularity. You’ll also get related hashtags, and that’s more useful than you can imagine. When you search for #blog, for example, you’ll see what hashtags bloggers usually pair that hashtag with.
That’s a good way to find other universal hashtags, such as #post and #WordPress.
Specific Hashtags for Bloggers
Depending on your niche, you can use various specific hashtags that help with the promotion and relevance of your social media posts.
Here are few suggestions:
Hashtags for Fashion Bloggers
Hashtags for Lifestyle Bloggers
Hashtags for Writers
Hashtags for SEO Bloggers
Hashtags for Graphic Design Bloggers
Hashtags for Parenting Bloggers
Hashtags for Photo Bloggers
Hashtags for Travel Bloggers
Hashtags for Health/Fitness Bloggers
Hashtags for Food Bloggers
Okay. You get the picture. Whatever your blogging niche is, it’s easy to think of relevant hashtags to use. The important thing is to check their popularity, spell them properly, and limit the number of hashtags you use per post.
That being said, it’s not just about the hashtag. The way you use it will determine the popularity of your blog post.
Tips: It’s Not Just the Hashtag; You Gotta Use It Well
When you’re about to use hashtags to promote your blog posts, there are few things to keep in mind:
Spamming Is Not Okay
If #fifaworldcup is a popular hashtag at the moment, it doesn’t mean you can hijack it. You cannot just add it to a post focused on lifestyle tips if it has nothing to do with the current championship.
If you really want to use a trendy hashtag, then develop content around it. That’s a nice strategy to drive audience towards your blog, but spamming is not.
Use the Hashtag Within a Sentence
It’s super easy to infuse a hashtag within a sentence, #justlikethis. You get the point? When the hashtag is part of a logical construction, it doesn’t look like spamming. Plus, it saves you valuable space on Twitter.
You’re a blogger, so you’re certainly focused on writing great descriptions to your posts. That’s what attracts people on social media. Infuse few hashtags in those descriptions and you’ll have a winning strategy for making the posts more visible.
Spice It Up
It’s important to think of your unique hashtag that will give some personality to your blog, but that doesn’t mean you should always opt for the same hashtags. The more varied hashtags you use, the more likely you make it for your blog to be discovered via social media.
Use the CamelCase
The CamelCase still puts your content under the same hashtag, but it makes it easier to read by capitalizing the first letter of each word. #LactoseFree is much more readable than #lactosefree, don’t you think?
What about now?
With Hashtagify you can explore new useful hashtags for your blog. You can start by searching any hashtag, check how its popularity is evolving and get inspired from other related hashtags. Now you are ready to pick the best ones and improve your next post!
Leveraging the power of social media to attain target audience for your brand has become the latest norm in the marketing world. Probably, one of the key marketing techniques doing the rounds currently is Influencer Marketing.
Much more than just a buzzword, Influencer marketing opens up the door of opportunities for marketers to gain potential customers and expand their brand presence. With a recent HubSpot research stating more than 94% of the marketers believing this form of campaigning strategy to be effective, it is enough of an indication for you to launch an Influencer marketing campaign that echoes success. But, wait! It’s easier said than done.
It is true that such campaigns bring-in more followers and noticing eyes to your brand but it can go drastically wrong if done wrong. Marketers realize the potential of joining hands with established industry veterans, who boast a large number of followers. But many are confused or rather unsure on how to use the influence of such industry veterans to expand their brand value and turn their influencer marketing campaigns into success.
Here, I have compiled a definitive list that would enable you to run an influencer marketing campaign, effectively.
Defining up your Target Audience
Identifying and finding the right influencer is in no ways easy. The influencer you pick as the voice of your brand will lead to potential clients, a slight hiccup and you’re down the pipeline of failure.
In order to find the right influencer, you need to define your target audience at first. Understand where and what your target audience is and only then move forward with the campaign. You can use demographics like sex, age, and location to narrow down your ideal audience. Once you know where your customers lie, it’s time to move forward.
Finding Influencers with the same Target Audience
Now that you have a clear sight about your target audience, find influencers with the same audience as you. Applying your demographics and scrolling through profiles could be time-consuming and strenuous, instead use social analytical tools to find the most relevant influencers in accordance to the keywords you provide. Before finalizing on an influencer, thoroughly research. Some ideas that might help:
Scroll through each of their social networking profiles.
Double-check whether the individual has a bad or negative reputation or influence online or in the Press.
Use relevant keywords to view their activity based on the same.
Ensure that the individual is articulate, informative and posts content that is thoroughly researched.
Avoid the pitfalls of choosing an influencer based on their number of followers. Targeting small scale influencers not only incur less cost but they also allow you to run campaigns for long-term.
Selecting the Influencer
Arrange your shortlisted influencers in respect to their relevancy to your brand and products. Follow the below points to have a clear-cut vision of which influencer you want to select from your shortlist:
Check out their hashtags and its relevancy to your brand.
Ask for recommendations from people in their network.
Sort the influencers according to rankings, from the most relevant up top to the least down below. Tada! You now have the perfect list of influencers for your brand. If one deal falls apart, you know where to find more.
Persuade the Influencer
Once you start connecting with your influencer, the time comes when you have to persuade them to be part of your influencer campaign. Influencers are conscious of what goes and what doesn’t in their social timeline and it is upto you to make them realize why your product is worth the endorsement. Offer them with free services or products from your brand to pull them into your side; after all, who doesn’t love free products!
One notable recent example was when Asus India released its Zenfone Max smartphone in the market and collaborated with various influencers. Asus sent over the mobile sets to each influencer’s house and in return asked them to tweet the image of the phone with a certain #hashtag. The influencers did not ask for any other monetary perks.
Determine the Goal of your Campaign
Before moving forward, it is imperative for you to decide the goals which you want to accomplish through your influencer campaign. Whether it is to drive sales, traffic, engagement, or more users, specify your goal to the influencer. In order to drive more sales for your product it would be wise to ask your influencer to talk about the advertised product and its benefits to his/her followers, including a purchase link to boost sales. If driving traffic is your primarily goal, then it would be wise to create a campaign centered around your website URL. Determining your goal in such a manner can help achieve your desired goal and ensure the overall success of your campaign.
Best Buy, for example, joined hands with various social media influencers to promote their all new Samsung S8 campaign. The campaign aimed to attract the masses by offering them with different discounts and coupon codes. They used different coupon code for each of the influencer but used the same picture of the mobile to imprint the image in the users mind. Genious indeed!
Create a Distinctive Hashtag and Track its Performance
Having a unique hashtag specifically for your brand can significantly impact your influencer marketing campaign, in a positive manner. Hashtags enable you to easily track the campaign performance and how the followers of the influencer are responding to the same. Whether it is impressions or engagement, you have would have a wide-angled view of the hashtag’s performance. This is of great help especially when you are in collaboration with more than one influencer, at the same time. Make sure that the hashtag is relevant to your brand and your services, and highlights the message which you want to showcase. Many top-class brands use hashtags as a way to achieve their influencer marketing goals and this is your time to succeed.
One of the most famous hashtag campaigns in recent memory was Coca-Coal’s #ShareACoke campaign, which through its brilliant concept generated massive social engagement and drove sales in huge number of sales. People snapped coke bottles with their names imprinted on them and posted on social media sites, making the unique hashtag an overnight success.
Another notable example would be Calvin Klien’s #MyCalvins campaign, which had no incentive or anything in return for the users but boomed in popularity. The campaign revolved around people sharing pictures of them wearing Calvin Kleins undergarments.
Review the Content before it goes Live
Probably one of the most ignored points of marketers is the lack of review they conduct on posts before it gets published. Most marketers allow their influencers with the creative flexibility to write down the entire content, while this is important one needs to review all the posts, images and videos before it gets published live.
On the other hand, it would also be absolutely wrong if the marketer provides the entirety of the content to publish to the influencer. You need to find a middle ground in this, and provide the influencer with the basic outline of the content, basic instructions concerning the hashtags and links, and the message you want to bring-forward. This way, both you and the influencer will have their voice conveyed through the post.
Monitor Marketing Efforts
In order to understand whether your campaign is performing at its best, you need to look back at the goals set previously. Compare the results of the campaign with your pre-set goals to assess its impact. Once you do that you will be able to answer the following questions.
Did you make any progress with the campaign?
What understanding did your grasp from your audience response?
Which posts performed the best and which posts failed?
Use hashtag tracking tool and other social analytic tools like socialert,mention,ritekit to gain insights regarding the campaign. Once you know the answers of the above questions, you would be more than prepared with your next campaign, thereby achieving targets beyond your pre-set goals.
The internet will continue to grow with each passing day and more and more influencers will emerge out of different verticals, the secret lies in choosing the right one. The above points will not only help you run an influencer marketing campaign with efficiency but also help you achieve your end-goal and bring-forward unmatched success towards your brand.
Author Bio: Along with social media marketing Pankaj is determined to shape his ideas into perfect products. CoFounder of Socialert – Twitter Analytics Tool For Keywords, he believes in coming up with engaging tools to redefine the face of social media marketing. You can check his blog here.
Surprisingly to many marketers and social media entrepreneurs, hashtags have been around for over ten years but have only recently become hugely popular across all the major social media platforms. In short, hashtags exist for two simple reasons.
Firstly, so social media users can easily find the content they are looking for when searching online. Secondly, so users are able to connect with other users who have similar interests with them.
Fast-forward to the present day and you’ll find nearly every single business using social media is using hashtags to promote their pages, their content and to connect with their users and followers. So how does your business use hashtags? Do you simply put tags that are relevant to your posts or do you have an overall plan?
Whichever category you fall under, let’s explore everything you need to know on how to create the perfect hashtag strategy.
Formatting Your Hashtags
To start with, we’ll start with the two main factors that all good hashtags have. These are readability and speed. Internet users are renowned for their short attention spans and need their information, post content and hashtags presented into an easily digestible format.
Of course, one of the most obvious things you can do here is to keep your hashtags short. This makes things easy to read for your users. Also, if you’re using multiple words, using capital letters in your hashtags can increase your readability, ensuring your hashtags are scannable, for example, #LifeofWandering.
Using Specific Hashtags
Nearly every business nowadays will be using hashtags on their posts, so it’s important that you invest time creating and using hashtags that help you stand out from the crowd. The more unique the hashtags you choose to use, the more effective they’ll be in creating your own brand identity.
“When it comes to hashtags, it may be tempting to use extremely popular tags like #insta, #instadaily or #l4l etc. However, these are some of the most commonly used tags, and they’ll simply put your content in front of spam accounts, not real users,” shares Jennifer Riley, a social media manager for Boom Essays.
Implement Calls to Action
Despite the fact we’re talking about hashtags, you can still use this area of your post to implement a clever call to action phrases that can guide your followers and users on a new journey into your business.
One of the most effective examples of this was Coca-Cola’s latest hashtag which read #ShareACoke. This was only one part of the marketing strategy at the time, but it was printed on many cans and bottles of the product.
Joined with the personalised bottles you may have seen several years ago, such as #ShareACoke with so and so, and it’s easy to see why this was such a successful campaign.
Using Your Brand Name or Product
One of the increasingly popular ways to use a hashtag is using your brand name or the name of the specific products that you’re selling, similar to the consideration above.
The chances are that a hashtag of one of these two factors won’t already exist because it’s the name of your brand, meaning you can claim it as your ‘own’. For example, if you go onto Instagram and search your brand name, how many posts are returned? If you’re looking in the 0-50 region, this is ideal as you can ensure your posts are easy to find for your customers.
Using Online Tool
When writing your post content and your hashtags, accuracy is paramount. Since most posts will have a small amount of text, problems in the content will stand out easily, and it can damage your credibility as a business and the effectiveness of your hashtags. Here are some tools to help you with your accuracy;
Ie vs Eg and Grammarix
These two blogs are full of posts to help you improve your grammar skills.
A writing agency that runs courses to help you improve your writing skills. This type of courses is recommended by The Huffington Post.
Cite It In
A tool for adding professionally formatted citations to your posts.
A writing agency that can write your social media posts on your behalf.
Easy Word Count
A free tool for helping you stick to the word count on social media.
Using Hashtags to Create Competitions
Using a unique hashtag is one of the best ways to hold a competition, which has been proven time and time again to be one of the best ways to expand your reach, your post engagement rate and your overall follower count.
“Running a promotion in your business, especially a digital campaign, must have its own hashtag for people to use and get involved in. For example, getting users to send you pictures of them using your products, tagging you with the #competitionhashtag is a great way to get users to engage with your business” states Amy Walker, a social media manager for UKWritings. Using Hashtags with Your Influencers
One of the most popular ways to boost your social media campaigns and market your business is using an influencer in which you have a content relationship with. This means you’ve hired, or has some sort of agreement, with an influencer who is now working and talking about your business to their followers.
Whether you’re using one or multiple influencers, getting them to use a hashtag that you’ve created for your campaign is a great way to get your content out there in front of new followers in an easy-to-find way.
One of the best examples of this kind of campaign was carried out by Walmart who worked with seven influencers in order to raise money to #fighthunger. The hashtag was used by Walmart and the contracted influencers who were able to raise over $3 million for charity.
Author bio: Mary Walton is an editor Australian Assignment Writing Service. She blogs on Simple Grad, her educational website. Mary enjoys working with students, for example tutoring at Big Assignment. She likes sharing her knowledge, and getting new ideas from young minds.
The last few years have seen a drastic change in the current digital marketing scene. With the widespread use of hashtags, almost every brand has come up with its unique hashtag and keeps running dedicated campaigns. Even though hashtags were made popular by Twitter, they are now used in almost every major social media platform like Instagram, Facebook. Google+, and more.
If you are also a social media marketer who would like to work on an engaging hashtag campaign, then you have landed at the right place. In this post, I will make you familiar with the top 10 hashtag campaigns run by popular brands in the recent time. In this way, you can learn a few things from these hashtag campaigns and work on your own marketing strategy as well.
1. #ShareACoke by Coca-Cola
Coca-Cola’s #ShareACoke is not just a hashtag campaign, but a marketing drive that put the brand on the social media map. A while back, the brand came up with an amazing idea that allowed its consumers to redesign Coca-Cola bottles with their name tag. This can be done by visiting its dedicated website.
To market this genius idea, the brand ran a successful campaign on Twitter. It collaborated with stars like Ryan Seacrest and Selena Gomez to reach out to its audience. This created a viral presence for the brand and other social media powerhouses like Disney also started collaborating with Coca-Cola.
It led to the development of their new marketing wing. Now, #ShareACoke has gifting ideas, apparels, and a lot more. All of this was a result of a thoughtfully managed hashtag campaign.
2. #IceBucketChallenge by ALS Association
The #IceBucketChallenge is undoubtedly one of the best hashtag campaigns run by a non-profit organization. The challenge became a global phenomenon and created a lot of awareness regarding ALS. Additionally, it also raised more than $100 million dollars by getting an evident support from almost every major celebrity out there.
Since it was a fun and thoughtful campaign that inspired people to move out of their comfort zone and create awareness regarding ALS, it gained immense popularity in no time. This further proves that it doesn’t matter what tone your organization has, it can easily come up with an engaging campaign.
3. #PutACanOnIt by Red Bull
Even though the campaign was originally launched in 2014, users all over the world still post creative photos with the Red Bull can. It all started when a Twitter user posted a creative snap by using the Red Bull can in a unique way. Later, the brand invited its audience to share more pictures using the Red Bull can as a prop.
Without spending tons of money, the brand got a prominent attention on Instagram and Twitter. It started sharing selected photos on Twitter and their website as well.
4. #CaughtOnDropCam by Nest
For a brand that deals with security camera and gadgets, it can be pretty tedious to run an engaging campaign on social media. Therefore, the #CaughtOnDropCam hashtag campaign by Nest came out as a breath of fresh air for its audience. The brand asked its users to share funny video footage of their hidden cameras – and the rest was history.
It created a wave on social media that made everyone laugh out loud. From animals doing creepy stuff to funny family moments, the campaign featured tons of funny videos with their hashtag. It showcased a whole new side of the brand and created quite a buzz on social media as well.
5. #NationalFriedChickenDay by KFC
Even though the hashtag was not originally marketed by KFC, it helped the brand gain lots of traction. The hashtag was already trending on Twitter when KFC utilized this opportunity to use it in its favor. After jumping in, the brand started posting engaging content on Twitter that became viral in no time.
This is one of the best examples on how brands can make the most of a trending topic and use it in their favor. While doing so, make sure that you don’t post anything insensitive and only use the hashtag in a constructive manner.
6. #TweetFromTheSeat by Charmin
Over the last few years, Charmin has come up with some of the most hilarious social media campaigns (including their toilet paper dress contest). For a brand that manufactures toilet paper, it can be a little tough to have a prominent social media presence. Nevertheless, Charmin broke this stereotype with its #TweetFromTheSeat campaign.
The brand invited its audience to post hypothetical (or real-life) scenarios from the toilet set. It resulted in tons of hilarious tweets and gave life to a trend that is still being followed on Twitter.
7. #ThrowMeBack by Expedia
Expedia’s #ThrowMeBack hashtag was initially targeted to travelers, but it gradually gained a lot of traction and became popular on platforms like Twitter and Instagram. The brand encouraged its audience to post old vacation photos on social media with the #ThrowMeBack hashtag. With free vacation packages up for grabs, the hashtag became viral on social media.
The brand took the advantage of an existing trend (like #ThrowBackThursday), tweaked it a little, and gave it a push with amazing prizes. This is a smart move, which we all can learn from Expedia.
8. #SFBatKid by Make a Wish Foundation
The #SFBatKid is one of the most moving and inspiring hashtag campaigns, which has been run by a non-profit organization. It proved that NGOs doesn’t always need to come up with funny campaigns. Sometimes, a thoughtful and personal campaign can also hit home and be viral.
The campaign featured Miles (a 5-yo kid with lymphoblastic leukemia) who wanted to be Batman for a day. Make a Wish Foundation made his dream come true in San Francisco by running a live-blog and a Twitter campaign. Not only from the residents of San Francisco, it also gained a lot of traction worldwide with over 1.7 million impressions.
9. #LetsDoLunch by Domino’s
When it comes to social media, Domino’s never seems to disappoint its audience. Even though the brand has come up with lots of hashtag campaigns over the last few years, their #LetsDoLunch campaign certainly gave rise to a whole new phenomenon.
The brand simply asked users to tweet with the #LetsDoLunch hashtag and get immediate off on their orders. Their single tweet created a wave with thousands of users posting tweets and getting tempting offs on their orders.
We all can learn how to create a limited and exclusive offer for our audience from this example. Even though this campaign lasted for a day, it helped Domino’s gain millions of impressions.
10. #OreoHorrorStories by Oreo
If you are active on social media, then you must already be familiar with various hashtag campaigns run by Oreo. The brand is known to come up with some of the most hilarious and well-known hashtag campaigns. Even though there are numerous hashtag campaigns from Oreo that we love, the #OreoHorrorStories campaign certainly stood out.
Around Halloween, the brand started posting small Oreo-themed parody videos of famous horror scenes. It gained a lot of attention from its audience and resulted in an annual phenomenon. This funny Halloween hashtag is still being used by the brand and its audience, giving more power to its social media presence.
Besides the above-stated hashtag campaigns, there are plenty of brands that won us over with their smart marketing strategy. Here are some amazing campaigns that made quite a buzz on social media:
Needless to say, hashtags form the most important part of any marketing campaign. If your hashtag is too complicated or can’t convey its message, then you can’t run a successful campaign. Therefore, you can take the assistance of Hashtagify to get insights related to hashtags and influencers.
The tool is easy to use and provides a free encyclopedia with over 70 million hashtags. You can visit its interactive interface and dig hashtags in 38 global languages across different durations. This can help you tap the recent trends while running a productive hashtag campaign for sure.
Author Bio: Along with social media marketing Pankaj is determined to shape his ideas into perfect products. CoFounder of Socialert – Twitter Analytics Tool For Keywords, he believes in coming up with engaging tools to redefine the face of social media marketing. You can check his blog here.
Social media is dense, and getting noticed is hard. Here are a few hacks to maximize your discovery and visibility. Practice these ideas consistently and you will have yourself a formidable social presence.
It is important to collaborate with employees, customers and fans.
For your message to travel on social media, it has to be carried by people. What most companies overlook is that they already have their people on social media – employees and customers.
1. Make social advocates off of enthusiastic employees
Social Employee Advocacy is when your employees advocate your brand on social media by sharing promotional content. When implemented the right way employee advocacy could increase your visibility by as much as 561%.
Why this matters
Of all representatives of a brand on social media, its employees are the most influential. Plus, they have more social connections ( put together) than the brand does, and are also more credible (brands are considered commercial by default).
How to make it happen
Begin by getting them excited about representing the company. Show them how their efforts can help build a brand. Recognize employees’ participation and include incentives. You could use DrumUp Employee Advocacy Platform which has a built in points system and leader board for employee engagement.
If you’re getting multiple promotional shares it also has to be supplemented with other useful industry related content, or your employees’ shares might be blind sighted as commercial…
Curating top notch content is hard, but its easier when you’re using a reliable algorithm to do it for you. DrumUp’s platform also lets you curate content and share it with your employees, apart from uploading the promotional content that you have created.
When implementing employee advocacy, run a pilot. Share different formats of content with a set of messages and see which types of content:
a. Get most shares by employees
b. Receive most engagement on social media
And then implement the program on a large scale.
2. Happy customers equal valuable social capital
Happy customers incite trust in potential customers. Get content out of happy customers on social media and you have valuable social capital that could persuade more people to give you a try. According to a study, 71% customers have admitted that they make purchases based on social media recommendations.
It isn’t easy to convince people to put in work, but set your activity around the right motivators and you can get your audience to follow suit.
– Create a fun contest that requires taking a picture with your product
– Have one that makes them use your product creatively
– Do a run of the mill story writing contest
– Turn customer testimonials into powerful social media posts
– Share success stories of customers to encourage people to use your product
– Use FAQ on your website to create a useful blog post
– Communicate frequently with valuable customers on your social profiles
There are several great examples of social media campaigns to generate content from customers, but these are my favorite.
Don’t ignore your fans. This seems obvious and unnecessary to say but several brands are so focused on content curation and marketing that they overlook the networking and engagement parts. All the content you post is directed at your audience, so you have to acknowledge their needs, concerns and interests for your content to be successful on social.
– Request people to share, this increases your chances of getting them
– Make your posts conversational and
– Initiate impromptu conversations on your social feed, really get to know your audience
Most importantly, make it easy for them to share your content. The easier it is for them to share, the more likely they are to do it.
Create tweets on your blog posts and create provision for your readers to share it right from there.
Using the right one, or combination of hashtags and you can earn exposure to larger, more relevant and engaged audiences.
To choose the right hashtag you need to know:
a. What’s trending
b. Who’s talking about it
Hashtagify tells you that and more. Leverage Hashtagify’s maps to discover the popularity of hashtags and which influencers are using them so you can ride the wave and make your tweets visible to wider and more specific audiences.
On Facebook and LinkedIn, what you put in your page descriptions matter. Every social media platform has a search engine of its own. Think about what your target audience might search for and include those keywords in your company description so your company page shows up when it should.
One your page does show up, it has got to look good. Make best use of your cover photo space and every other field provided to your for any kind of content.
Finally, for all your content, remember to orient it towards your viewers, their ideas, their interests rather than your own. Whatever you post, ask yourself if it is useful to your audience and if they will like it before you do.
Disha Dinesh is in charge of content at DrumUp. Her interests include social media marketing and content curation.
Instagram is growing like crazy right now. With 400 million active monthly users, it’s fast becoming the go-to social media platform to share images.
Here at Hashtagify, we like to think we keep up with the latest trends. We’re constantly innovating to match what you guys want. When speaking to users, Instagram tracking was a feature that consistently came up. And we listened.
It’s taken a lot of work to get it right, but we’re now ready to introduce Instagram hashtag tracking!
Unlike our competitors, we don’t just consider the posts using the hashtags, but the likes too. This means that we show the true potential reach of hashtags on Instagram, while still finding the top hashtags and top influencers in just a few clicks.
It works pretty much the same as our Twitter tracking, apart from having some specific numbers relevant to Instagram and a few limitations for now (we’re still in beta).
The feature is available to all of our business and enterprise users. So if you’re on one of those plans, head over to the Hashtags Lab to get tracking.
Not a business or enterprise user but want to explore Instagram tracking? No problem, you can try it out with our risk-free 10 day trial now!
We are partnering with the social specialists at TINT to host a live webinar and teach you some tricks to improve your hashtag marketing!
Hashtags can be conquered and this webinar is all about showing you how.
Hosted by Hashtagify.me founder, Dan Mazzini and Jose Gallegos, Community Marketing Lead at TINT, you will get the inside scoop on the strategy behind hashtags. Not only that but this webinar will be full to the brim with useful hints and tips to help you become a hashtag pro.