Almost two months ago we announced to our followers that we were working on a new technology still in its infancy, but with a great potential. We also wrote about a new low-price, super easy to use product called the Hashtagify Tutor, and said you would hear about it soon.
As it turned out, this took a bit longer than we hoped. But now we can officially announce that Hashtagify Tutor is coming. And he won’t come alone; for the enjoyment of our more analysis oriented users, he will be accompanied by the Hashtagify Research Assistant.
They will both be powered by the new technology we wrote about, which is coming of age and whose name we can now announce. Our researchers call it the Hashtags-Influencers Network Smart Analyzer. But we decided for a shorter name: Hashtagify HashSmart™
What is it about? Well, it’s not launch day yet. But one thing I can already tell you is that Hashtagify HashSmart™ is able to analyze a Twitter account’s use of hashtags, sift through the 38 million hashtags and several billion interrelationships we have in our Hashtagify.me database, and come out with personalized, targeted suggestions.
Moreover, HashSmart is based on machine learning technologies that allow it to become smarter as it gets to know you better. And its capabilities don’t stop just with hashtags suggestions.
So, when will this be published? Well, if you’re a Hashtag Intelligence Business or Enterprise user, you’ll get an invitation to the early beta in the next days. Everybody else will have to wait two more weeks for the official launch. Just a little more patience.
On our website hashtagify.me we like creating beautiful, interactive visualizations. Being interactive, though, means that the visualization isn’t a ready-to-share image.
Some of our users obviated this obstacle by taking a screenshot, and then sharing that one. But we understand not everybody has the patience to do it.
So we created a new feature: the Share button for our visualizations. Using it, we will automatically create an image from what you’re seeing, and you’ll only need to use your favorite social network to do the share itself!
Just click on the “Share” button at the left of the visualization, and proceed. Enjoy!
We’re thrilled to announce that we have completed the White Label Reports feature for our Hashtag Intelligence advanced product. Our Enterprise customers can already customize the layout of their reports, using their own – or their customers’ – logo, their preferred title and subtitle, header, footer, colors. You can find an example of a custom layout at the end of this email.
Talking about reports, it is possible to get them automatically delivered to your email through our new Pdf Report Scheduler. This is active for both Business and Enterprise subscribers. If you want to learn more about this feature, read here!
With the World Cup behind us, it is time for social media marketers and analysts to take a step back and look at what can be learned from this great event, where we have seen some awesome examples of brand interaction.
As a starting point, we created a map of all the important hashtags that played a role during the event. To create this map, we started from the top hashtags obviously related to the event, like #WorldCup, #WorldCup2014, #Brasil2014, and then added all the hashtags that are related to all of those according to our hashtagify.me data. Finally, we removed the most obvious spammy or non interesting hashtags, and focused on what happened in the Anglophone twittersphere. You can see the results of this work in the screenshot below (click to go to the full interactive version):
As you can see, even with all the pruning we did, the map is pretty big – and full of interesting data. But we wanted to focus on a social media marketing point of view, so, for this post, we selected the campaign that, in our opinions, offers the most useful insights for hashtag marketers.
Seizing the Moment: A bite turned into Marketing Gold
Creativity and fast reaction times are crucial to get the most out of any big event, where there will always be at least some unexpected and funny moments. For this last World Cup, the top such moment was when Uruguayan star Luis Suarez bit Italy’s Giorgio Chiellini during the Italy-Uruguay match. And, among the many marketers who tried to capitalize on that moment, the most successful were those working for Snickers.
What Snickers did with the famous attempt of cannibalism showed a great idea, and, even more importantly, a great execution. Shortly after Luis Suarez “had a taste” of the Italian player, they posted this on their Twitter account:
#EatSNICKERS isn’t just the only campaign hashtag to be in the top 10; it is also the second most correlated one (as shown by the thickness of the link) right after #WorldCup itself!
Was this beneficial to the Snickers campaign? Let’s get back to our general map, but focusing around the #EatASNICKERS hashtag:
When we analyze this hashtag more carefully, we can see that, riding the #WorldCup and #LuisSuarez wave, #EatASNICKERS managed to also revitalize some older Snickers campaigns, thus increasing the interactions for @snickers even more:
Here we can see the correlation between #EatSNICKERS and other Snickers campaigns, including a very old one named “Not going anywhere for a while?” that was mentioned during the match. That means that Snickers managed to link the fans from their older campaigns with this new one.
Ok, we managed to see how are hashtags connected with each other, but now, let’s have a look at how these hashtags rose thanks to the event. In the picture below we can see that by using their campaign #EatASNICKERS, and combining that hashtag with #luissuarez when the famous “bite” happened, Snickers really hit the bull’s eye with their campaign, also gaining 4k followers in just 2 days.
As you can see from the number of retweets and favorites, their success was much smaller than Snicker’s, even if they had many more followers at the time – 74k to @snicker’s 51k. @budlight didn’t work as well with hashtags: They didn’t include any in the visual, and also in the tweet itself the choice was pretty poor. #ITAvsURU was great to reference the match, but it was bound to die off immediately after that. #LuisSuarez was the stronger one, both before and after the match:
Listerine also did a great job with the copy – the funniest in our own opinion – but there is no visual, and the only hook hashtag was the very general #WorldCup:
The results? Pretty limited:
One last example, with a nice visual, but a bad use of hashtags:
As you could see, just focusing on a small part of the whole analysis got us some great insights. To sum it up, these are the lessons to learn from this analysis:
Big events are a great opportunity for brands who want to increase their reach
Great timing and good humor are winners
Visuals are very important
Choosing the right hashtags can make the difference between a great splash and a moderate blip
Did you find this analysis interesting? Don’t forget that sharing is caring!
Web interfaces have a great advantage over printed reports: You can interact with data, and this makes it easy to show a lot more information in an easy to access way. This is why we organized our Hashtag Intelligence web interface starting from a high-level view, and then allowing you to drill down to the single tweet level.
But sometimes you need to print or send just a part of the whole analysis. Many users requested a PDFexport feature, and now it is ready – as an open beta. With this version you can open your hashtag tracker, select which data you want to include, and launch the report generation. When the report is ready, you’ll receive an email with the link to download it.
Coming next are scheduled reports and white-label reports. But in the meantime, we’re very interested in any piece of feedback you’d like to send us. If you aren’t a Hashtag Intelligence user yet, feel free to take a look at this example report for #brandchat, or to try our 14-day free trial and create a report for yourself.
When you’re using a hashtag for a marketing campaign, you need to keep track of its health status. Some of the fundamental questions are:
How is the hashtag adoption going?
Are the generated impressions growing as they should?
What is the sentiment around it?
How are our own promoters doing? Who is using the right tactics?
Is the campaign going viral?
We created the CyBranding Hashtag Intelligence Summary panel to answer all these questions at a glance, without having to manually sift through all the tweets. This new detailed video walkthrough will show you how.
Would you like to test these features with your hashtags? You’re lucky, because we have a 14 days free trial for all our plans! Check our plans and pricing and Start your free trial now!
The shortest path to becoming an influencer for an existing hashtag is to connect with its current influencers. And the shortest path to getting a new hashtag off the ground is to connect with relevant influencers who would be interested in promoting it.
Given these premises, it’s hardly a surprise that the most used area of our Hashtag Intelligence tool is the Influencers panel. And that’s also the reason why we packed lots of features into this panel.
To make it easier to understand how you can use this panel to find the most interesting influencers for your hashtags, and to connect with them, we created a new detailed video walkthrough. Enjoy!
Participating in this contest has been amazing. It’s not only helped me to hone my writing skills, but also introduced me to Hashtagify, which is truly an excellent tool that I use to monitor various campaigns
Katie added that she’s excited to use her prize earnings to kick-start a business idea she’s working on, which involves facilitating workshops to students in the Netherlands teaching them tech skills like coding. Katie, congratulations and good luck!
To close, let us thank our jury panel for their fundamental contribution to a fair and high quality competition:
Ann Smarty is an accomplished blogger, expert in Social Media Marketing and SEO, and founder of MyBlogGuest.com, a great resource both for guest bloggers and blog owners
Brandon Schaefer is a great social media marketer and the CEO of 90DayEntrepreneur, an organization that helps entrepreneurs take their business ideas to the next level. For more information, visit http://90DayEntrepreneur.com today