Maximize Your Brand’s Reach On Twitter Using Social Network Analysis

This post by Randy Olson is an entry to our $4,000 Blogging Contest. Randy is a third-year Computer Science & Engineering Ph.D. student at Michigan State University working in Dr. Chris Adami’s research lab.

According to an August 2013 PEW report, 18% of all internet users use Twitter on a regular basis. That equates to roughly 500 million people signing into Twitter to check the latest tweets, news, and celebrity gossip every day. It’s no surprise that brand marketers have taken an interest in connecting to even a small fraction of those 500 million users with the hope of increasing sales and their brand’s reputation.

However, like most online social networks, Twitter has proven to be an amorphous entity that even the best social network analysts struggle to understand. How can we make sense of the massive amount of information on Twitter? More importantly, how can we learn from this information to better market our brands on Twitter?

In this guide, we’re going to walk through how we can use Hashtagify.me and some basic social network analysis techniques to identify the key hashtags in a network, and properly use the hashtags in our tweets to maximize our brand’s reach on Twitter.

What can Twitter hashtags do for our brand?

Some brand marketers may be wondering why hashtags are even worthwhile. Hashtags use up our limited tweet characters and make the tweet awkward to read. Why not focus on writing a clear yet concise tweet that explains the product and why it’s worth considering?

First and foremost, hashtags are the primary method on Twitter to connect to people we don’t know: if we don’t use hashtags, the only users that see our tweets are the ones that follow us. Any brand marketer who’s used Twitter before can testify how difficult it is to build a loyal following there.

The data about tweet engagement is even more eye opening. Here’s a rundown of the relevant points:

  • If we tweet more than 6 times a day, people are less likely to pay attention to our tweets
  • Shorter tweets (< 100 characters) receive more attention than longer tweets
  • Tweets with hashtags receive 2X more attention than tweets without hashtags
  • Tweets with only 1-2 hashtags receive more attention than tweets with 3+ hashtags

This means that if we want to maximize engagement with our tweets, we need to tweet fewer than 7 times a day, be short yet to-the-point, and include 1-2 relevant and popular hashtags in our tweet. That’s an awful lot to consider for a 100-character message, isn’t it? Fortunately, Hashtagify.me can help us making that whole process a breeze.

In my previous post, I covered how to identify networks of related hashtags on Twitter by taking a look at the Big Ten college football network. Let’s move on to identifying the key hashtags in that network.

How to identify key hashtags in a network

The most popular hashtags in a network aren’t necessarily the best hashtags to use for that network. From the analysis in the previous post, we saw that #Michigan was the most used hashtag. If we used #Michigan, we’d be reaching a large number of people, but we would be missing people that follow other sports teams, and instead we would reach many others who are interested in things Michigan, but not in sports. Instead, we want to identify the hashtags that are both popular and used frequently with several other popular hashtags in the network. In social network analysis terms, we want to find the hashtags that are most central to the network.

Fortunately, several smart people have already worked out this problem for us. They found two mathematical tools, called eigenvector centrality and betweenness centrality measures, that help us find the most central nodes in a network; they are both described nicely in this article on network centrality measures.

In short:

  • High eigenvector centrality hashtags are the major influencers of the network
  • High betweenness centrality hashtags are responsible for spreading information between different communities in the network

In this case study, we want to find the hashtags that have a large influence on the entire Big Ten network and tend to spread information to all of the other school’s sports teams. Just our luck, the open source software Gephi has built-in tools to calculate both of these centrality measures, so all we have to do is click a couple buttons to compute them – after importing the data there, of course. If you’re not familiar with Gephi, there are some great guides explaining how to import data into Gephi, how to use Gephi’s data laboratory, and how to calculate network statistics in the data laboratory.

After doing that, this is the final result we got for our Big Ten football hashtags:

Big_Ten_football_Twitter_hashtags_eigenvector_centrality

Big Ten football Twitter hashtags eigenvector centrality

Big_Ten_football-Twitter_hashtags_betweenness_centrality

Big Ten football Twitter hashtags betweenness centrality

As expected from the network visualization we made earlier, #B1G is the most influential hashtag in the Big Ten network. #BigTen and #Buckeyes also seem to be reasonable choices to use for hashtags, but we only have room for one other hashtag if we want to keep the number of hashtags to the ideal of 2. So #B1G and #BigTen it is!

Fun fact: It’s especially interesting to note here that some of the most popular hashtags in the Big Ten network, such as #Michigan, #Huskers, and #Badgers, have about the same influence in the network as the least popular hashtag, #B1GFootball. This just goes to show how in online social networks, size isn’t everything!

If we now go back to Hashtagify.me and compare the Big Ten network’s most influential hashtag’s popularity over time, we make another great finding: #B1G is the only hashtag that hasn’t been tanking in popularity since the end of the primary college football season. Now we know for sure that #B1G is the best hashtag to include in our tweets if we want to get the most attention from the Big Ten network on Twitter.

#B1G popularity over time

Popularity_Over_Time_B1G

Learning how to use the key hashtags with Hashtagify.me

Now that we’ve decided that #B1G is the best hashtag to use for our marketing purposes, we need to learn how to use the hashtag: Each online network has their own social norms and inside jokes. If we barge in with a tweet blatantly advertising our brand, we’re more likely to anger the network than make them want to consider our products. That’s where another handy Hashtagify.me tool comes in: hashtag top influencers.

Top_Influencers_B1G

#B1G top influencers

@BigTenNetwork is clearly the most influential Twitter user for the #B1G hashtag, so they’re likely the best user to learn the social norms from. We can take a quick scroll through their tweets to see what kind of tweet receives attention with the #B1G hashtag. Here’s one successful tweet that received over a hundred Retweets and Favorites:

A quick check shows that most of the successful tweets have minimal text, a large picture of something related to Big Ten sports, and are usually congratulating a sports team on their victory. There are several creative ways to construct a tweet that could market your own brand while fitting this profile, but I’ll leave that to you as the brand marketer!

As if all that weren’t enough, Hashtagify.me takes it to the next level by even telling you when the hashtag is used the most.

Time_Usage_B1G

#B1G hashtag usage patterns

We see some fairly clear trends here: #B1G is used the most on Saturdays and Sundays in the mornings before 10am EST and in the evenings after 6pm EST. Although we could employ a strategy of trying to stand out by tweeting when fewer people are tweeting on the hashtag (between 11am and 5pm EST), most likely the people who follow #B1G will only check Twitter for it during the hours that it’s normally used. As such, we should tweet when #B1G is used the most to connect with more users.

What are you waiting for?

Stop missing out on potential customers by sending out tweets with the wrong hashtags at the wrong times. Start using Hashtagify.me today so you can maximize your brand’s reach on Twitter. And don’t forget to share this post!

Personal Branding 101: How to Use Hashtags to Become a Top Twitter Influencer

This post by Katie Williams is an entry to our $4,000 Blogging Contest. Katie serves as the International Marketing Manager of eFaqt, an education-tech startup in Amsterdam. She uses Hashtagify to analyze trending hashtags, and evaluate the success of various marketing campaigns.

In today’s hyper-connected world it’s not enough to be well-connected in “real life”; if you seek to truly stand out in your field, you must also carefully curate your online presence. In this post, I’ll show you a real world example of how you can mine hashtag data to tailor your tweets with the right hashtags, mention the right people, and set yourself up to become an influencer in your field.

In the past, professionals from various sectors would convene at in-person conventions only a few times a year to discuss the latest findings and trends in public; now, those conversations are often open on Twitter 24/7. Hashtags are the glue that holds these conversations together, and keeps them going on a specific topic. You can use hashtags to both analyze what’s going on and to jump into the debate in real-time.

I work for a startup in the education space. In this example, I’ll show you how I used hashtagify.me to identify the right hashtags and the top influencers on Twitter, to engage with those influencers, and even to interview them. Keep in mind that you can follow these steps for any field, or specialization.

Step 1: Define your niche: #education is too broad

It is vital to define your niche. Education is a very broad topic, and I found out that the most obvious hashtags, #edu and #education, are too generic for my goal of becoming a Twitter influencer.

One great way to find out how your niche is divided on Twitter is to do a basic hashtag search using Hashtagify’s free service. As you can see in the image below, #edu (education) has a lot of areas, but many of the smaller niches aren’t going to show up in the top 10 related hashtags. Luckily, using CyBranding Hashtag Intelligence, the premium counterpart to hashtagify.me, I was able to dive deeper and find #edtech, which is nicely tailored to my interests.

New Picture

So, be sure to hone in on your exact specialty so you can become a top influencer in the field that best defines your passions.

Step 2: Determine influencers in your field

When I first started teaching, it was rare to find fellow educators on Twitter. However, in the past few years, educators have flocked to Twitter in record numbers to share best practices and top news. Again using Hashtag Intelligence, I’ve tracked nearly a million tweets for #edtech in the past 70 days alone. Now, I want to find which influencers are the most active on Twitter.

Finding the top influencers is easy: Simply click on the “influencers” tab for your hashtag, and get ready to pull some amazing data. On Hashtagify you’ll find the top 6, while with Hashtag Intelligence I was able to get the top 50.

As you can see below from the #edtech Top Influencers, @Edutopia totally dominates the #edtech hashtag in terms of user influence; you can also see user specialization for this hashtag on the X axis. Edutopia.org is a website published by the George Lucas Educational Foundation. As an organization, Edutopia.org is amazing, and I definitely follow them on Twitter. However, I’m more interested in finding individuals who are influencing the #edtech arena so that I can connect with them, and form more personal connections.

New Picture (1)

Step 3: Find individual influencers

After doing a bit more research, I see that the top three influencers for #edtech are all organizations. Don’t forget to follow top organizations, too, because they share high-quality content that you can re-share to your followers. However, there are a few non-organization accounts in the top 10, and they are even more interesting for me since I want to connect with individuals who are passionate about #edtech.

New Picture (2)

So I reached out to @shellterrell, a super educator, with a super Twitter presence. She’s the number one individual influencer for #edtech, according to the last 70 days’ data. I learned that Shelly has trained teachers in over 20 countries, and even founded the Twitter chat #edchat. I asked Shelly about her top tip for those new to Twitter. She said it’s all about the hashtags. Shelly mentioned that she finds stuff she loves online, and then shares via Twitter by using the appropriate hashtags.

Shelly contributes on Twitter everyday using these hashtags when sharing different content gems she’s found. By the way, Shelly has over 46,000 followers on Twitter, so definitely heed her words of advice! Listen to her own words in the video that she shared on Twitter via Instagram below:

Find More Relevant Hashtags for your Field

Shelly was kind enough to mention some other amazing educational Twitterers whom I could contact. Because Shelly founded #edchat, another top hashtag for education, I decided to dig deeper into this hashtag, too. #Edchat is a Twitter chat for educators, and those interested in chatting about education-related topics. Unlike many other Twitter chats, #edchat does not have a specific meeting time, but rather asks educators to engage with others frequently, yet meaningfully in this professional learning network.

I was able to find #edchat influencers using Cybranding Hashtag Intelligence. According to Hashtagify’s data from the past 70 days, the top influential individual for #edchat is @tomwhitby. The second most influential individual for #edchat, whom Shelly also recommended to me to, is @cybraryman1, who has over 38,000 dedicated followers on Twitter.

Jerry Blumengarten, aka @cybraryman1, is an educator, speaker, writer, and moderator of #edchat. Jerry says if you want to engage more on Twitter, it’s imperative that you find hashtags for various subdivisions of your sector. For education, he mentions following hashtags for one’s specific subject area, grade level, and/or state.

This is also easy to do for other fields. Simply narrow down your topic into sub-fields. For example, perhaps #arted (art education) suits you better than #education as an art teacher, or #elemchat (elementary chat) makes more sense for you than #highered (higher education). As you can see, it’s important to find the specialized hashtags that will work best for you. Check out Jerry’s awesome Twitter tips he shared via Instagram below:

Nicholas Provenzano, @thenerdyteacher, another top #edchat influencer, and friend of both @ShellTerell and @cybraryman1 was named the ISTE Outstanding Teacher of the Year in 2013. Nicholas chimed in on our discussion to advocate for authenticity on Twitter. The Nerdy Teacher has over 33,000 followers on Twitter, and makes a very authentic case for authenticity in his Vine below:

Step 4: Build connections, drive engagement

Now that you’ve found the most interesting hashtags and influencers, it’s time to be persistent and consistent in your engagement on Twitter. According to Ekaterina Walter, a social media strategist at Intel, there are a few ways to effectively engage on Twitter.

● Tweet consistently

  •  Just like Shelly mentioned, it’s important to tweet each day using a wide range of hashtags for your field. Consider setting aside time throughout the day to peruse content, and tweet. If you find yourself tweeting at various times throughout the day, you might want to consider using a tweet scheduling app to schedule your tweets in advance.

● Connect people

  • Sometimes it can be daunting reaching out to Twitterers with follower-counts in the tens-of-thousands like our #edtech and #edchat heroes you saw earlier, but you’ll be surprised how kind people are, and how excited specialists are to connect with others in their field. However, don’t forget to return the favor. Connect others on Twitter, and the good karma will keep on flowing.
  • It’s also important to connect with upcoming influencers in your field. Some real Twitter gems have less than a few thousand followers, but share amazing content. Connect lesser-known Twitterers with one another when you know they share mutual interests, and could benefit from one another’s content.

● Promote others

  •  When you come across a Twitterer that continuously shares awesome content, don’t be afraid to share them on #ThankfulThursday or #FF (Follow Friday). Simply add the person’s username to your tweet, and use the appropriate hashtags (see example below)

 

1. https://www.openforum.com/articles/12-most-effective-ways-to-engage-on-twitter/

SEO and SMM: Which Hashtags Should You Use?

This post by Kristi Kellogg is an entry to our $4,000 Blogging Contest. Kristi is a content strategist at Bruce Clay, Inc., journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in the book Content Marketing Strategies for Professionals.

A tweet without a hashtag is a wasted opportunity. Hashtags amplify the reach of your tweets and by extension, the content and links you share in those tweets. As a writer and a community manager, I want people to engage with my tweets – that’s why I optimize all my tweets for search (and therefore discovery) by using relevant hashtags. Using relevant hashtags gets your tweets in front of your intended audience, which leads to increased engagement, increased social influence, increased traffic to your site and, ultimately, conversions.

A lot of the articles I write at global Internet marketing firm Bruce Clay, Inc. center on search engine optimization, search engine marketing and social media marketing. While tweeting about these articles throughout 2013, I most often used #SEO and #SMM. For 2014 I wanted to audit those hashtags and make sure #SEO and #SMM were the best hashtags I could be using – for example, how does my default social media hashtag #SMM compare to #socialmedia or #social? Am I using the most popular — and most relevant — hashtag?

I turned to Hashtagify.me to find out.

Hashtags Related to Search Engine Optimization

When adding hashtags to tweets on search engine optimization, it seemed unlikely to me that people would be using the full 24-character #SearchEngineOptimization when they could use the three-character acronym #SEO. In an effort to determine if that is, in fact, the case, I created an SEO “bundle” with these hashtags:

  • #SEO
  • #Search
  • #SERP (the acronym for the Search Engine Results Page, commonly used among Internet marketers)
  • #SearchEngineOptimization
  • #SearchEngineOptimisation (using the British spelling “Optimisation”)

After creating my SEO bundle, I used Hashtagify.me to find each hashtag’s popularity score. I used the Hashtagify.me data to create this chart:

image03

As I suspected, #SEO is the most popular hashtag related to search engine optimization. I was surprised, however, to learn that #SearchEngineOptimization does come into play. Though #Search came in second with a 55.6 popularity score, as #Search is a general term, it could be used in tweets unrelated to search engine optimization.

I used Hashtagify.me to verify how much this is true:

kristi-img1

According to Hashtagify.me, #Search has an 18.8% correlation to #SEO and a 14.6% correlation to #Google – the rest of the terms each had less than an 8% correlation to #Search. Based on this data, I would feel pretty confident that utilizing #Search will put a tweet in front of my intended audience of Internet marketers.

Hashtags Related to Social Media Marketing

For tweets concerning social media marketing, I usually use #SMM, but I wanted to check if that is the best choice. So I created a social media marketing bundle using the hashtags #SocialMedia, #Social, #SM, #SMM and #SocialMediaMarketing:

My preferred (and very specific) hashtag #SMM falls below #SocialMedia, #Social and #SM, and this caused me to rethink my use of #SMM. I wanted to make sure, however, that #SocialMedia was being used in tweets related to social media marketing. Looking through recent #SocialMedia tweets, I discovered many unrelated tweets, including tweets regarding viral memes, general social media news, social media fails, solicitations for followers and occasional NSFW tweets. But when I used TweetDeck to narrow my search to show only the top tweets related to #SocialMedia, almost all of the tweets were, in fact, related to social media marketing – which confirms that I should use #SocialMedia in my tweets.


Hashtagify.me also identified social media marketer Jeff Bullas as the No. 3 influencer for the term #SocialMedia and the No. 1 influencer for the term #SMM. Looking at his tweets, I discovered that Bullas often uses #SMM and #SocialMedia within the same tweet – therein capturing engagement from the broader yet popular #SocialMedia and the specific yet niche #SMM. Because #SMM is incredibly relevant and a very popular hashtag in its own right, I will continue to use #SMM – but I will also take a cue from Hashtagify.me and Bullas, and start using #SocialMedia more often in relevant tweets.

Kristi Kellogg is such a fan of hashtags that she dressed up as one on Halloween!

Are You Getting the Most Reach Out of your Hashtags?

Whatever field you’re in, knowing what are the best hashtags to use is a great help in maximizing your social media efforts. With Hashtagify.me you can discover if the hashtags you are using are, in fact, reaching your intended audience. With the popularity scores and the related hashtags report, you can assess your current social media strategy and identify top performing and relevant hashtags – all to your advantage!

Kristi Kellogg is such a fan of hashtags that she dressed up as one on Halloween!

Hashtags Stories Of 2013: The #SFBatKid Rises

This post by Katie Williams is an entry to our $4,000 Blogging Contest. Katie serves as the International Marketing Manager of eFaqt, an education-tech startup in Amsterdam. She uses Hashtagify to analyze trending hashtags, and evaluate the success of various marketing campaigns.

This November the Make-A-Wish Foundation, along with Clever Girls Collective, and the city of San Francisco teamed up to grant the wish of 5-year-old leukemia survivor Miles Scott. His wish: to become Batkid for a day. Thanks to Hashtagify, we can take a deeper look into the rise of the #SFBatKid hashtag, and remember some of the highlights of Miles’s special day in San Francisco.

Leading up to the event: PR Best Practices from Clever Girls Collective

About two weeks before #SFBatKid became a worldwide sensation, Clever Girls Collective Founder Stefania Pomponi contacted the Bay Area Make-A-Wish Foundation. She’d read in a blog about Miles’s wish, and decided to reach out and offer PR support. She knew that Miles’s story had the potential to go viral because it was inspiring and could really involve the entire city of San Francisco.

Clever Girls Collective then immediately began creating a social media plan, which including securing the Twitter handles of @SFWish and @PenguinSF, and monitoring all of their social media activity.

As the team wrote in a CNBC blog post

People respond to significant stories via social media, whether you want them to or not, and whether you participate or not. Goal one is a story worth telling. The second goal is to do everything possible to steer the conversation and make it easy for people to contribute to your narrative.

The Clever Girls Team knew the importance of making information online accessible, and easy to understand. They immediately secured a Facebook page, and a blog.

They also stress the importance of scripting the social media component of an event. They used Batkid’s itinerary to plan a Twitter script using key points, photos, hashtags, and relevant details. By planning the social media script in advance, your team can save valueable energy on the day-of.

Clever Girls also fully staffed Batkid’s special day. They had two teams of about a dozen people each. The first team actually traveled with Miles, and reported on the on-the-moment happenings. The second team pushed scripted Tweets to the #SFBatKid hashtag, tweeted from personal accounts, and responded to high profile tweets regarding the event. According to the Clever Girls Collective, coordination and thorough planning are really the keys to starting a viral trend.1

The Day Of: Miles Gets His Wish and the World Cheers On

 

#SFBatKid became so popular that Miles even received a shout out from President Obama, which received over 7,000 retweets, and over 4,000 favorites.

obama-sfkid

#SFBatKid Hashtagify Analysis

Now, let’s take a deeper dive into #SFBatKid from a marketing perspective using Hashtagify’s various features.

Related Hashtags

Using Hashtagify’s “Related Hashtags” feature, one can see that due to the hyper-local nature of this story, many related hashtags were also San Francisco specific, such as #SF, #SFGiant, and #BayArea. It’s always important to check related hashtags so that you can increase the influence of your tweet. By adding on some additional related hashtags, your reach will be greater.

sfbatkid-hashtagify

Usage Patterns

Usage patterns is a great feature on Hashtagify that allows you to take a deeper look into how a particular hashtag is trending over time. For #SFBatKid, you’ll see that this hashtag really grew in popularity around the timing of the event, and then tapered off. You’ll find similar usage patterns for news topics that peak during the week of the event, and then dip down again.

sfbatkit-trend

In-Depth Intelligence

Using Hashtagify’s Premium version CyBranding Hashtag Intelligence you can dig even deeper into the analysis of the hashtag, for example getting a detailed analysis of the top 50 influencers

sfbatkid-top-influencers

Totally trending!

Using Hashtagify’s Top Influencers feature, we can see that the top influencers for #SFBatKid are news networks, and major blogs such as Time, and The Huffington Post. This is when you know that your hashtag has really sky-rocketed to virality. So, what have we learned from #SFBatKid?

Social Media Tips From Clever Girls Collective

In the end, these are the tips we can learn from the #SFBatKid campaign:

  1. Scour blogs and RSS feeds daily for new happenings. Remember, the Clever Girls Collective found Miles’ story on a random blog, and turned it into something big!
  2. Social good and other inspiring topics have a great potential to go viral.
  3. Planning, executing, and tracking your campaign is essential for success.
  4. Hashtagify’s multitudinous resources can give you invaluable insights on your hashtag, monitoring your campaigns, and your campaigns’ success.

1 http://www.cnbc.com/id/101207123

Big Ten football network: Who is the winner on Twitter?

This post by Randy Olson is an entry to our $4,000 Blogging Contest. Randy is a third-year Computer Science & Engineering Ph.D. student at Michigan State University working in Dr. Chris Adami’s research lab.

Big Ten football is also Big on Twitter. The season is closing today, so this is a good time to draw some conclusions.

Let’s start from the big picture of all the hashtags related to the Big Ten. Here’s a handy visualization I created from the hashtags data from Hashtagify.me.

Big Ten Twitter Hashtag Network Big Ten Twitter Hashtag Network
Click on the image to go to an interactive version of the network

Hashtagify.me tells us which hashtags are related – it does so by checking when the same two hashtags are mentioned together several times. It’s no surprise why #Spartans and #Buckeyes are so closely linked this year: The Michigan State vs. Ohio State Big Ten championship game rocked the football nation when the Spartans knocked the Buckeyes out of contention for the national championship game.

But what I found especially interesting (and puzzling!) here is that despite the fact that Northwestern University, Indiana University, Purdue University, and the University of Iowa have been a part of the Big Ten for over 100 years, their sports teams aren’t very connected with the other Big Ten sports teams on Twitter. This is in direct contrast with the relatively newer Big Ten teams such as Ohio State University, Michigan State University, and Pennsylvania State University, whose sports teams are all mentioned frequently with other Big Ten sports teams.

What’s going on there? Could it be because the other Big Ten teams didn’t didn’t perform very well in their games this year – so their fans weren’t raving enough on Twitter?

So, in the end, who won the match on Twitter?

Hashtagify.me also measures the relative popularity of all hashtags on Twitter, and here’s the final standings for our lot:

Popularity of Big Ten sports Twitter hashtags
Popularity of Big Ten sports Twitter hashtags

#Michigan is in the lead here, but… was that fair play? This hashtag is not only related to college sports, it’s used for everything Michigan, as we can see from its own related hashtags:

Screenshot from 2014-01-03 14:38:13

The strongest connection (thicker line) is with #Detroit, and then there are also #jobs, #news, #US… even if it is my sister University, in an unexpected turn of events, I have to disqualify #Michigan for not having a clearly defined sports hashtag.

#Huskers, #Buckeyes and #Badgers, on the other hand, are clearly referred to sports, so we can declare our winner: #Huskers, with a mere .3 points over #Buckeyes. It was a close one, and I’ll have to suggest Wolverines fans to use the #Wolverines hashtag instead of #Michigan if they want to be able to compete next year – competition on Social Media has its own rules, and you better stick to them if you want to win!

Twitter: Celebrities vs. Things That Really Matter

This post by Tarek Riman is an entry to our $4,000 Blogging Contest. Tarek is a Social Media and SEO Specialist, working in the fashion industry, and the founder of seomworld.

Everybody knows that Twitter is the favorite social media outlet for celebrities, who can reach millions of followers with their daily tweets. But how do the really important causes - such as Breast Cancer, Cancer, Movember, Greenpeace, Save the Homeless, etc.) – stack up to those celebrities in terms of popularity and general interest?

I wanted to study this matter using hashtags as a way to make the comparison, using data from Hashtagify.me and CyBranding Hashtag Intelligence. So I chose Hashtags related to causes, values, and global issues, and compared these trends with Hashtags associated with celebrities.

Let me warn you: The upcoming numbers may shock you, or even worse, ruin your mood.

General Popular Causes on Social Media

Starting from the relevant hashtags and the top influencers listed on hashtagify.me for those hashtags, I compiled a list of the global top influencers for some important causes:

1. The biggest environment/sustainability related accounts on Twitter

1. @Treehugger 260,838 followers
2. @sustaincities 60,062 followers
3. @GuardianSustBiz 59,599 followers
4. @sustainbrands 30,181 followers
5. @cdcgreenhealthy 12,381 followers

2. The biggest “Green” related accounts on Twitter

1. @algore 2,701,403 followers
2. @greenpeace 916,072 followers
3. @huffpostgreen 202,784 followers
4. @Planetgreen 149,979 followers
5. @greenforyou 37,306 followers

3. The biggest “Cause” related account on Twitter

1. @unicef 2,317,182 followers
2. @Charitywater 1,410,282 followers
3. @red 1,044,019 followers
4. @onecampaign 736,251 followers
5. @causes 132,207 followers

Celebrities

We can then compare the top 5 celebrities on Twitter:

1. @katyperry 47,898,456 followers
2. @justinbieber 47,353,946 followers
3. @ladygaga 40,721,478 followers
4. @taylorswift 37,148,051 followers
5. @britneyspears 34,411,074 followers

If we pick the 5th ranked showtime celebrity,  @britneyspears, and compare her to all the top Environmental, Green and Cause associated accounts on the net, here is what we get:

1. The biggest environment related and sustainable accounts on twitter 363,462

@britneyspears 34,411,074

@Treehugger  260,838
@sustaincities  60,062
@GuardianSustBiz  59, 599
@sustainbrands  30,181
@cdcgreenhealthy  12,381
2. The biggest green Related accounts on twitter 4,007,544
@algore  2,701,403
@greenpeace 916,072
@huffpostgreen  202,784
@Planetgreen 149,979
@greenforyou  37,306
3. The biggest cause related account on twitter 5,639,941
@unicef  2,317,182
@Charitywater  1,410,282
@red  1,044,019
@onecampaign  736,251
@causes  132,207
Total: 10,010,947 @britneyspears: 34,411,074

So, even aggregating the top 15 Twitter accounts for all these causes, we get to just 29% of the followers of the single account of the 5th ranked celebrity. And what we are really comparing here is information like this:

With this:

But just comparing followers for the top accounts doesn’t give us the full picture. How can we try to measure the total engagement for important subjects? I Tried to use these very important hashtags, measuring them for the whole month of November:

  • #HIV
  • #Sustainability
  • #sustainable
  • #green
  • #GlobalWarming
  • #poverty
  • #healthy – to add something that could be also a personal concern

When I added up the average daily tweets associated with all the concerns mention above, I got a total of 24,424. For comparison, this is barely 50% of the tweets associated with @justinbieber seasonal tour “#believetour”.

Hashtag/Cause Daily Tweets Daily Reach Celebrity Hashtag Daily Tweets Daily Reach
#HIV 3,516 32,617,047 #believetour 38,484 133,952,425
#Sustainability 3,051 4,317,860
#sustainable 1,531 2,617,917
#green 9,028 20,223,524
#healthy 4,822 16,001,052
#globalwarming 758 1,972,132
#poverty 1,715 3,015,558
Total 24,424 80,765,090

 

38,484 133,952,425

Unsurprisingly, the daily reach also had a similar ratio.

I find it shocking to see that most of our society’s interest lies on what celebrities are doing every day: From what gossip the showbiz world is witnessing versus what real issues of our society: Our planet, our health, and helping one another.

 

But this is also confirmed by Google trends. The volume of searches associated with global warming and deforestation are both decreasing, and they pale when compared for example to One Direction, which is actually moving in only one direction: “UP”!

Why are people ignoring the things that matter most? Are we just choosing to concentrate on what the media wants us to be concentrating on? Did we give up on each other? Did we give up on our own earth?

We should all dedicate some more time to our duties as social beings, share what matters, whenever we see someone asking for help: At least retweet, reshare, raise the awareness. It is just a click away, and that one click makes a world of difference.

Find And Manage Hashtags Like A Pro – Free!

After months of testing and improving our hashtagify.me beta features, today we are ready to release them all, for everybody, for free, forever.

Even without registering to our website now you can:

If you register a free account you can also:

We’re really proud to promote the good use of hashtags with these and other free features, like our recently released popular hashtags charts. If you want to show your support for our choice to keep these tools free, you can share this post and to follow us on Twitter!


The Event Hashtag : A Very Rough Guide

This post by Duncan Rice is an entry to our $4,000 Blogging Contest. Duncan is a Digital Marketing Executive from Crawley in the UK. When not helping clients with their social media questions at work, he spends his free time doing social media for a local cat re-homing charity.

Connecting with influencers, peers (or even your competition) is an important part of any marketing plan. Social media allows us to do this like never before. Conferences and events give you the perfect platform to combine all your network efforts.

Organizers use the collaborative nature of the hashtag to help their attendees connect, find new people or companies, join a conversation or maybe just help to promote the event to their followers. Here is a rough guide to using hashtags at events, and a few good reasons to make use of those that are on offer.

What shall we call it?

The Content Marketing Show came to London for the second time on the 8th November and, like most events, came with a ‘ready to use’ hashtag to promote the event #contentmarketingshow. One of the first things the event organizers did was to tell us the hashtag that they had chosen, and how it was a little long!

Wouldn’t it have been easier to choose #cms maybe? It would have, but then what does that mean to those who aren’t actually there – content marketing show or content management system or can mike sing? The choice of a long-tail tag ensures that the message is clear and concise, we all know exactly what it means without having to look it up.

What was it all about?

If the choice of hashtag didn’t tell you what you needed to know, and in this example it pretty much does, how could you find out what was going on?

One of the easiest ways to do this is to find out what other topics people were tweeting about in relation to the main event.

The image below shows how one of the ‘in-event’ tags was used in relation to the main one. The tag #royalcontent was used in a presentation about that old adage “Content is King” and the presentation by the developers of the combined gov.uk website also clearly had attendees paying attention.

img-d-1

Using the related hashtag tool on Hashtagify shows that two of the other tags most related to the Content Marketing Show were content and seo. No big surprise to many when you realize that the future of SEO is mastering the content you produce!

Should I bother using event hashtags?

Take a look at the tweet below for that answer

img-d-2

A retweeted, retweet of a retweet about one of the presentations which was released in slide form after the event… complete with hashtag just so you know exactly what it’s all about.

If you happened to miss the line-up for the event or weren’t sure who might have something important to say, the influencer report on hashtagify.me will give you a good idea.

img-d-3

Now, I was at the show, and yet the top influencer report even surprised me.

Having the Press Association related to your hashtag is a very important thing to know. Even if you missed the fact at the time, the knowledge that someone like this is paying attention to your event could be an invaluable asset.

Do I just use it on the day?

I’d take a look at the examples above again. Tweeting links to presentation slides and finding the influential accounts who took notice of your event are a good reason to continue using the tag to summarize and inform those who weren’t there or those who are looking for a little bit more information because they were too busy eating the free pick-n-mix sweets!

img-d-4

The popularity tool gives you a good example of how the #contentmarketingshow hashtag was used in the run up to the event too. That little bump 4 weeks before the event ties in nicely with the release of tickets, while a nice steady build up in the run up to the day shows that some of the pre-event workshops and peoples excitement at their upcoming day in the big city, saw the tag used more and more as the day approached.

Is there anything in it for me?

I knew you’d ask that, and the answer is probably yes.

The fact that you’re sitting in the same room with a bunch of strangers you’ve never met can be unsettling for some. It’s a strange feeling having a conversation online with a stranger in the same room too! But the fact that you’re all there because you have something in common, means that finding new connections is a lot easier when you’re sharing a hashtag – handing out business cards in the hallway just doesn’t cut it anymore.

You’ll be able to find new people to follow, some might even follow you. You’ll be able to keep track of that cool tool that someone talked about, learn about the company that provided that really good service you needed, follow that person who had all those good ideas or maybe even get a new job – oh, there were some savvy HR people using that tag to put a few job adverts in front of the right audience too!

So you’re an event hashtag fan then?

I’d have to say that the evidence points to it being a positive use of your time.

As an event organizer the promotional benefits are obvious, get people talking about your show in a way that you can easily monitor and engage with. Give them the chance to access the information they missed… or the free sweets (I may have already mentioned them).

If you’re an attendee at an event you should certainly follow the related hashtag even if you don’t actively take part. There might be a lot more going on than just what you’re watching on the stage in front of you – even more so for multi venue / room conferences.

And The Most Popular Hashtag In The World Is…

…#EMAzing!

Yes, #EMAzing was the most tweeted hashtag in the world last week. Not bad for a hashtag that just entered the top 30 chart; as a matter of fact, if you consider the full last month, #EMAzing was only 8th, left in the dust by #غرد_بذكر_الله, an Arab hashtag that tops the monthly chart and could be translated as “Tweet remembrance of God”.

But the real news, for us, is that starting today you can easily keep an eye on the top 30 hashtags for last month, last week, and just breaking out, and for 35 different languages: We just published hashtagify.me Popular Hashtags Charts, a new free feature for all those interested in hashtags.

Want to know which were the top 30 hashtag during the last week in, say, French? Just go to hashtagify.me, and click on our new Popular Hashtags menu

popular_hashtags_menu

Next, click the language selector and pick French

popular_hashtags_language

Last, click the Last Week tab

popular_hashtags_period

You can now see the top hashtags, with their rank (and rank change), their popularity, their popularity trend, and their main language – ie, the language that’s most commonly used with that hashtag.

As a matter of fact, a hashtag that is the most used in French tweets can be also used in other languages – and, like in the example above with #EMAzing, it can be used mostly in English. This is interesting, because it allows you find out which of the top hashtags are “native” to the language you’re checking.

So, this is how you can find the top hashtags in many languages. The data is updated daily – and, for the “breaking out” hashtags, in real time. We really hope you’ll enjoy this new free feature. And, if you like it, please, don’t forget to share your likes with your friends!

 

 

 

 

Write About Hashtags And Win – $4,000 Reward

How good are you at analyzing hashtags using hashtagify.me? And how good are you at blogging? If you’re good at both, you’ll be interested in our first blogging competition.

hashtagify-reward

In short, we want to show how, with hashtagify.me, users can find great information related to hashtags. During the next two months we want to publish eight blog posts that showcase both some examples of the information you can find, and how you can find it using our tool. We want you to find that information and write the posts.

Here’s the deal:

  • You use hashtagify.me to search and analyze some hashtags of your choosing, and find some surprising, or funny, or useful facts.
  • You write a great blog post based on the facts you found, also describing how you got them using hashtagify.me. If we like your post, we publish it and pay you $250
  • After we’re finished publishing all 8 blog posts of the series, we ask our users and an expert jury to vote them. If your post comes out on top, we give you the $2,000 final prize.

And that’s not all. We need to add a social media analyst and blogger to our team, and we’re really looking forward to use this opportunity to find the best candidates.

Read the full thing here: hashtagify.me/reward