Hashtags Stories Of 2013: The #SFBatKid Rises

This post by Katie Williams is an entry to our $4,000 Blogging Contest. Katie serves as the International Marketing Manager of eFaqt, an education-tech startup in Amsterdam. She uses Hashtagify to analyze trending hashtags, and evaluate the success of various marketing campaigns.

This November the Make-A-Wish Foundation, along with Clever Girls Collective, and the city of San Francisco teamed up to grant the wish of 5-year-old leukemia survivor Miles Scott. His wish: to become Batkid for a day. Thanks to Hashtagify, we can take a deeper look into the rise of the #SFBatKid hashtag, and remember some of the highlights of Miles’s special day in San Francisco.

Leading up to the event: PR Best Practices from Clever Girls Collective

About two weeks before #SFBatKid became a worldwide sensation, Clever Girls Collective Founder Stefania Pomponi contacted the Bay Area Make-A-Wish Foundation. She’d read in a blog about Miles’s wish, and decided to reach out and offer PR support. She knew that Miles’s story had the potential to go viral because it was inspiring and could really involve the entire city of San Francisco.

Clever Girls Collective then immediately began creating a social media plan, which including securing the Twitter handles of @SFWish and @PenguinSF, and monitoring all of their social media activity.

As the team wrote in a CNBC blog post

People respond to significant stories via social media, whether you want them to or not, and whether you participate or not. Goal one is a story worth telling. The second goal is to do everything possible to steer the conversation and make it easy for people to contribute to your narrative.

The Clever Girls Team knew the importance of making information online accessible, and easy to understand. They immediately secured a Facebook page, and a blog.

They also stress the importance of scripting the social media component of an event. They used Batkid’s itinerary to plan a Twitter script using key points, photos, hashtags, and relevant details. By planning the social media script in advance, your team can save valueable energy on the day-of.

Clever Girls also fully staffed Batkid’s special day. They had two teams of about a dozen people each. The first team actually traveled with Miles, and reported on the on-the-moment happenings. The second team pushed scripted Tweets to the #SFBatKid hashtag, tweeted from personal accounts, and responded to high profile tweets regarding the event. According to the Clever Girls Collective, coordination and thorough planning are really the keys to starting a viral trend.1

The Day Of: Miles Gets His Wish and the World Cheers On

 

#SFBatKid became so popular that Miles even received a shout out from President Obama, which received over 7,000 retweets, and over 4,000 favorites.

obama-sfkid

#SFBatKid Hashtagify Analysis

Now, let’s take a deeper dive into #SFBatKid from a marketing perspective using Hashtagify’s various features.

Related Hashtags

Using Hashtagify’s “Related Hashtags” feature, one can see that due to the hyper-local nature of this story, many related hashtags were also San Francisco specific, such as #SF, #SFGiant, and #BayArea. It’s always important to check related hashtags so that you can increase the influence of your tweet. By adding on some additional related hashtags, your reach will be greater.

sfbatkid-hashtagify

Usage Patterns

Usage patterns is a great feature on Hashtagify that allows you to take a deeper look into how a particular hashtag is trending over time. For #SFBatKid, you’ll see that this hashtag really grew in popularity around the timing of the event, and then tapered off. You’ll find similar usage patterns for news topics that peak during the week of the event, and then dip down again.

sfbatkit-trend

In-Depth Intelligence

Using Hashtagify’s Premium version CyBranding Hashtag Intelligence you can dig even deeper into the analysis of the hashtag, for example getting a detailed analysis of the top 50 influencers

sfbatkid-top-influencers

Totally trending!

Using Hashtagify’s Top Influencers feature, we can see that the top influencers for #SFBatKid are news networks, and major blogs such as Time, and The Huffington Post. This is when you know that your hashtag has really sky-rocketed to virality. So, what have we learned from #SFBatKid?

Social Media Tips From Clever Girls Collective

In the end, these are the tips we can learn from the #SFBatKid campaign:

  1. Scour blogs and RSS feeds daily for new happenings. Remember, the Clever Girls Collective found Miles’ story on a random blog, and turned it into something big!
  2. Social good and other inspiring topics have a great potential to go viral.
  3. Planning, executing, and tracking your campaign is essential for success.
  4. Hashtagify’s multitudinous resources can give you invaluable insights on your hashtag, monitoring your campaigns, and your campaigns’ success.

1 http://www.cnbc.com/id/101207123

Big Ten football network: Who is the winner on Twitter?

This post by Randy Olson is an entry to our $4,000 Blogging Contest. Randy is a third-year Computer Science & Engineering Ph.D. student at Michigan State University working in Dr. Chris Adami’s research lab.

Big Ten football is also Big on Twitter. The season is closing today, so this is a good time to draw some conclusions.

Let’s start from the big picture of all the hashtags related to the Big Ten. Here’s a handy visualization I created from the hashtags data from Hashtagify.me.

Big Ten Twitter Hashtag Network Big Ten Twitter Hashtag Network
Click on the image to go to an interactive version of the network

Hashtagify.me tells us which hashtags are related – it does so by checking when the same two hashtags are mentioned together several times. It’s no surprise why #Spartans and #Buckeyes are so closely linked this year: The Michigan State vs. Ohio State Big Ten championship game rocked the football nation when the Spartans knocked the Buckeyes out of contention for the national championship game.

But what I found especially interesting (and puzzling!) here is that despite the fact that Northwestern University, Indiana University, Purdue University, and the University of Iowa have been a part of the Big Ten for over 100 years, their sports teams aren’t very connected with the other Big Ten sports teams on Twitter. This is in direct contrast with the relatively newer Big Ten teams such as Ohio State University, Michigan State University, and Pennsylvania State University, whose sports teams are all mentioned frequently with other Big Ten sports teams.

What’s going on there? Could it be because the other Big Ten teams didn’t didn’t perform very well in their games this year – so their fans weren’t raving enough on Twitter?

So, in the end, who won the match on Twitter?

Hashtagify.me also measures the relative popularity of all hashtags on Twitter, and here’s the final standings for our lot:

Popularity of Big Ten sports Twitter hashtags
Popularity of Big Ten sports Twitter hashtags

#Michigan is in the lead here, but… was that fair play? This hashtag is not only related to college sports, it’s used for everything Michigan, as we can see from its own related hashtags:

Screenshot from 2014-01-03 14:38:13

The strongest connection (thicker line) is with #Detroit, and then there are also #jobs, #news, #US… even if it is my sister University, in an unexpected turn of events, I have to disqualify #Michigan for not having a clearly defined sports hashtag.

#Huskers, #Buckeyes and #Badgers, on the other hand, are clearly referred to sports, so we can declare our winner: #Huskers, with a mere .3 points over #Buckeyes. It was a close one, and I’ll have to suggest Wolverines fans to use the #Wolverines hashtag instead of #Michigan if they want to be able to compete next year – competition on Social Media has its own rules, and you better stick to them if you want to win!

Twitter: Celebrities vs. Things That Really Matter

This post by Tarek Riman is an entry to our $4,000 Blogging Contest. Tarek is a Social Media and SEO Specialist, working in the fashion industry, and the founder of seomworld.

Everybody knows that Twitter is the favorite social media outlet for celebrities, who can reach millions of followers with their daily tweets. But how do the really important causes – such as Breast Cancer, Cancer, Movember, Greenpeace, Save the Homeless, etc.) – stack up to those celebrities in terms of popularity and general interest?

I wanted to study this matter using hashtags as a way to make the comparison, using data from Hashtagify.me and CyBranding Hashtag Intelligence. So I chose Hashtags related to causes, values, and global issues, and compared these trends with Hashtags associated with celebrities.

Let me warn you: The upcoming numbers may shock you, or even worse, ruin your mood.

General Popular Causes on Social Media

Starting from the relevant hashtags and the top influencers listed on hashtagify.me for those hashtags, I compiled a list of the global top influencers for some important causes:

1. The biggest environment/sustainability related accounts on Twitter

1. @Treehugger 260,838 followers
2. @sustaincities 60,062 followers
3. @GuardianSustBiz 59,599 followers
4. @sustainbrands 30,181 followers
5. @cdcgreenhealthy 12,381 followers

2. The biggest “Green” related accounts on Twitter

1. @algore 2,701,403 followers
2. @greenpeace 916,072 followers
3. @huffpostgreen 202,784 followers
4. @Planetgreen 149,979 followers
5. @greenforyou 37,306 followers

3. The biggest “Cause” related account on Twitter

1. @unicef 2,317,182 followers
2. @Charitywater 1,410,282 followers
3. @red 1,044,019 followers
4. @onecampaign 736,251 followers
5. @causes 132,207 followers

Celebrities

We can then compare the top 5 celebrities on Twitter:

1. @katyperry 47,898,456 followers
2. @justinbieber 47,353,946 followers
3. @ladygaga 40,721,478 followers
4. @taylorswift 37,148,051 followers
5. @britneyspears 34,411,074 followers

If we pick the 5th ranked showtime celebrity,  @britneyspears, and compare her to all the top Environmental, Green and Cause associated accounts on the net, here is what we get:

1. The biggest environment related and sustainable accounts on twitter 363,462

@britneyspears 34,411,074

@Treehugger  260,838
@sustaincities  60,062
@GuardianSustBiz  59, 599
@sustainbrands  30,181
@cdcgreenhealthy  12,381
2. The biggest green Related accounts on twitter 4,007,544
@algore  2,701,403
@greenpeace 916,072
@huffpostgreen  202,784
@Planetgreen 149,979
@greenforyou  37,306
3. The biggest cause related account on twitter 5,639,941
@unicef  2,317,182
@Charitywater  1,410,282
@red  1,044,019
@onecampaign  736,251
@causes  132,207
Total: 10,010,947 @britneyspears: 34,411,074

So, even aggregating the top 15 Twitter accounts for all these causes, we get to just 29% of the followers of the single account of the 5th ranked celebrity. And what we are really comparing here is information like this:

With this:

But just comparing followers for the top accounts doesn’t give us the full picture. How can we try to measure the total engagement for important subjects? I Tried to use these very important hashtags, measuring them for the whole month of November:

  • #HIV
  • #Sustainability
  • #sustainable
  • #green
  • #GlobalWarming
  • #poverty
  • #healthy – to add something that could be also a personal concern

When I added up the average daily tweets associated with all the concerns mention above, I got a total of 24,424. For comparison, this is barely 50% of the tweets associated with @justinbieber seasonal tour “#believetour”.

Hashtag/Cause Daily Tweets Daily Reach Celebrity Hashtag Daily Tweets Daily Reach
#HIV 3,516 32,617,047 #believetour 38,484 133,952,425
#Sustainability 3,051 4,317,860
#sustainable 1,531 2,617,917
#green 9,028 20,223,524
#healthy 4,822 16,001,052
#globalwarming 758 1,972,132
#poverty 1,715 3,015,558
Total 24,424 80,765,090

 

38,484 133,952,425

Unsurprisingly, the daily reach also had a similar ratio.

I find it shocking to see that most of our society’s interest lies on what celebrities are doing every day: From what gossip the showbiz world is witnessing versus what real issues of our society: Our planet, our health, and helping one another.

 

But this is also confirmed by Google trends. The volume of searches associated with global warming and deforestation are both decreasing, and they pale when compared for example to One Direction, which is actually moving in only one direction: “UP”!

Why are people ignoring the things that matter most? Are we just choosing to concentrate on what the media wants us to be concentrating on? Did we give up on each other? Did we give up on our own earth?

We should all dedicate some more time to our duties as social beings, share what matters, whenever we see someone asking for help: At least retweet, reshare, raise the awareness. It is just a click away, and that one click makes a world of difference.

Find And Manage Hashtags Like A Pro – Free!

After months of testing and improving our hashtagify.me beta features, today we are ready to release them all, for everybody, for free, forever.

Even without registering to our website now you can:

If you register a free account you can also:

We’re really proud to promote the good use of hashtags with these and other free features, like our recently released popular hashtags charts. If you want to show your support for our choice to keep these tools free, you can share this post and to follow us on Twitter!


The Event Hashtag : A Very Rough Guide

This post by Duncan Rice is an entry to our $4,000 Blogging Contest. Duncan is a Digital Marketing Executive from Crawley in the UK. When not helping clients with their social media questions at work, he spends his free time doing social media for a local cat re-homing charity.

Connecting with influencers, peers (or even your competition) is an important part of any marketing plan. Social media allows us to do this like never before. Conferences and events give you the perfect platform to combine all your network efforts.

Organizers use the collaborative nature of the hashtag to help their attendees connect, find new people or companies, join a conversation or maybe just help to promote the event to their followers. Here is a rough guide to using hashtags at events, and a few good reasons to make use of those that are on offer.

What shall we call it?

The Content Marketing Show came to London for the second time on the 8th November and, like most events, came with a ‘ready to use’ hashtag to promote the event #contentmarketingshow. One of the first things the event organizers did was to tell us the hashtag that they had chosen, and how it was a little long!

Wouldn’t it have been easier to choose #cms maybe? It would have, but then what does that mean to those who aren’t actually there – content marketing show or content management system or can mike sing? The choice of a long-tail tag ensures that the message is clear and concise, we all know exactly what it means without having to look it up.

What was it all about?

If the choice of hashtag didn’t tell you what you needed to know, and in this example it pretty much does, how could you find out what was going on?

One of the easiest ways to do this is to find out what other topics people were tweeting about in relation to the main event.

The image below shows how one of the ‘in-event’ tags was used in relation to the main one. The tag #royalcontent was used in a presentation about that old adage “Content is King” and the presentation by the developers of the combined gov.uk website also clearly had attendees paying attention.

img-d-1

Using the related hashtag tool on Hashtagify shows that two of the other tags most related to the Content Marketing Show were content and seo. No big surprise to many when you realize that the future of SEO is mastering the content you produce!

Should I bother using event hashtags?

Take a look at the tweet below for that answer

img-d-2

A retweeted, retweet of a retweet about one of the presentations which was released in slide form after the event… complete with hashtag just so you know exactly what it’s all about.

If you happened to miss the line-up for the event or weren’t sure who might have something important to say, the influencer report on hashtagify.me will give you a good idea.

img-d-3

Now, I was at the show, and yet the top influencer report even surprised me.

Having the Press Association related to your hashtag is a very important thing to know. Even if you missed the fact at the time, the knowledge that someone like this is paying attention to your event could be an invaluable asset.

Do I just use it on the day?

I’d take a look at the examples above again. Tweeting links to presentation slides and finding the influential accounts who took notice of your event are a good reason to continue using the tag to summarize and inform those who weren’t there or those who are looking for a little bit more information because they were too busy eating the free pick-n-mix sweets!

img-d-4

The popularity tool gives you a good example of how the #contentmarketingshow hashtag was used in the run up to the event too. That little bump 4 weeks before the event ties in nicely with the release of tickets, while a nice steady build up in the run up to the day shows that some of the pre-event workshops and peoples excitement at their upcoming day in the big city, saw the tag used more and more as the day approached.

Is there anything in it for me?

I knew you’d ask that, and the answer is probably yes.

The fact that you’re sitting in the same room with a bunch of strangers you’ve never met can be unsettling for some. It’s a strange feeling having a conversation online with a stranger in the same room too! But the fact that you’re all there because you have something in common, means that finding new connections is a lot easier when you’re sharing a hashtag – handing out business cards in the hallway just doesn’t cut it anymore.

You’ll be able to find new people to follow, some might even follow you. You’ll be able to keep track of that cool tool that someone talked about, learn about the company that provided that really good service you needed, follow that person who had all those good ideas or maybe even get a new job – oh, there were some savvy HR people using that tag to put a few job adverts in front of the right audience too!

So you’re an event hashtag fan then?

I’d have to say that the evidence points to it being a positive use of your time.

As an event organizer the promotional benefits are obvious, get people talking about your show in a way that you can easily monitor and engage with. Give them the chance to access the information they missed… or the free sweets (I may have already mentioned them).

If you’re an attendee at an event you should certainly follow the related hashtag even if you don’t actively take part. There might be a lot more going on than just what you’re watching on the stage in front of you – even more so for multi venue / room conferences.

And The Most Popular Hashtag In The World Is…

…#EMAzing!

Yes, #EMAzing was the most tweeted hashtag in the world last week. Not bad for a hashtag that just entered the top 30 chart; as a matter of fact, if you consider the full last month, #EMAzing was only 8th, left in the dust by #غرد_بذكر_الله, an Arab hashtag that tops the monthly chart and could be translated as “Tweet remembrance of God”.

But the real news, for us, is that starting today you can easily keep an eye on the top 30 hashtags for last month, last week, and just breaking out, and for 35 different languages: We just published hashtagify.me Popular Hashtags Charts, a new free feature for all those interested in hashtags.

Want to know which were the top 30 hashtag during the last week in, say, French? Just go to hashtagify.me, and click on our new Popular Hashtags menu

popular_hashtags_menu

Next, click the language selector and pick French

popular_hashtags_language

Last, click the Last Week tab

popular_hashtags_period

You can now see the top hashtags, with their rank (and rank change), their popularity, their popularity trend, and their main language – ie, the language that’s most commonly used with that hashtag.

As a matter of fact, a hashtag that is the most used in French tweets can be also used in other languages – and, like in the example above with #EMAzing, it can be used mostly in English. This is interesting, because it allows you find out which of the top hashtags are “native” to the language you’re checking.

So, this is how you can find the top hashtags in many languages. The data is updated daily – and, for the “breaking out” hashtags, in real time. We really hope you’ll enjoy this new free feature. And, if you like it, please, don’t forget to share your likes with your friends!

 

 

 

 

Write About Hashtags And Win – $4,000 Reward

How good are you at analyzing hashtags using hashtagify.me? And how good are you at blogging? If you’re good at both, you’ll be interested in our first blogging competition.

hashtagify-reward

In short, we want to show how, with hashtagify.me, users can find great information related to hashtags. During the next two months we want to publish eight blog posts that showcase both some examples of the information you can find, and how you can find it using our tool. We want you to find that information and write the posts.

Here’s the deal:

  • You use hashtagify.me to search and analyze some hashtags of your choosing, and find some surprising, or funny, or useful facts.
  • You write a great blog post based on the facts you found, also describing how you got them using hashtagify.me. If we like your post, we publish it and pay you $250
  • After we’re finished publishing all 8 blog posts of the series, we ask our users and an expert jury to vote them. If your post comes out on top, we give you the $2,000 final prize.

And that’s not all. We need to add a social media analyst and blogger to our team, and we’re really looking forward to use this opportunity to find the best candidates.

Read the full thing here: hashtagify.me/reward

How Hashtagify Advanced Mode Helped Duncan Land His Dream Job

Duncan Rice @dunk_rice is a social media marketer and user of hashtagify.me. Duncan RiceHe recently got a new job and was kind enough to share the story of how he got it with us.

In December (so a little over 6 months ago) my wife and I adopted a
cat from Cats Protection, a UK cat re-homing charity. A few weeks later, she read a Facebook post from them asking for someone to help out with their new website and social media accounts, something I had been interesting in for a while. She showed me the post, we went along to the next homing show and … to cut a long story short, I am now running the @CrawleyReigate Twitter & Pinterest accounts and assisting on FB and the website in a voluntary capacity

One of the other volunteers on the website works in project management for an insurance company and when I decided to open a LinkedIn account, was one of my first connections. He works in the same building at an Internet Consulting firm and, you guessed it, showed the boss of this firm some of the work I’ve been doing.

Another LinkedIn connection followed, a friendly chat was arranged and before I knew it we were talking about social media, content management, web & app based tools etc.

Part of this discussion focused on the use of hashtags – how they could be used and where to find the right ones. We’d used some live testing of tools like OneQube and Tagboard, but Hashtagify was the only tool which enabled us to find related tags.

In the second interview we did another live test with Hashtagify, using the advanced mode to establish links between the most relevant tags. Your tool made a great impression and enabled me to identify a number of related tags which we could use to target specific industries, groups etc.

I’m now delighted to say that yesterday I was offered the position of Digital Marketing Executive with the added goal of increasing the companys social media presence!

Thank you for helping me make that good impression and I look forward to hearing more about the new hashtag timing feature – looks great!

Duncan, thank you for sharing this great story with us! And good luck with your new job!!

Coming Soon To Hashtagify Beta: Hashtags Trends Comparison

Some great new features are coming to hashtagify.me. Already available in beta are hashtags trends and an analysis of the days of the week and times for the day when each hashtags are more used.

Coming soon to the beta is the ability to compare the trends of different hashtags; If you want to get an example of this feature, you can check out this blog post on Social Media Sun.

prism-hashtags-timeline

15 Million Hashtags, And Counting

hashtagify15millionHashtagify.me has been collecting data about hashtags on Twitter since April 2011, and the use of hashtags has only been going up since then. So, after little more than two years, we’re proud to announce that today we passed the mark of 15 million hashtags classified in our systems, that you can still search and browse almost instantly.

Not just that. In the next weeks we’re going to release on hashtagify.me many new, advanced features, and still for the same convenient price of 0 USD.

Now that we’re talking about it, would you like to know why is hashtagify.me free, and help us keeping it that way? You can do that, read about our approach, and validate it with your feedback. Oh, and you can also gain early access to our new features – you just need to answer a few questions about which features you’d like more. Read more.