Big Ten football is also Big on Twitter. The season is closing today, so this is a good time to draw some conclusions.
Let’s start from the big picture of all the hashtags related to the Big Ten. Here’s a handy visualization I created from the hashtags data from Hashtagify.me.
The strongest connection (thicker line) is with #Detroit, and then there are also #jobs, #news, #US… even if it is my sister University, in an unexpected turn of events, I have to disqualify #Michigan for not having a clearly defined sports hashtag.
#Huskers, #Buckeyes and #Badgers, on the other hand, are clearly referred to sports, so we can declare our winner: #Huskers, with a mere .3 points over #Buckeyes. It was a close one, and I’ll have to suggest Wolverines fans to use the #Wolverines hashtag instead of #Michigan if they want to be able to compete next year – competition on Social Media has its own rules, and you better stick to them if you want to win!
Everybody knows that Twitter is the favorite social media outlet for celebrities, who can reach millions of followers with their daily tweets. But how do the really important causes – such as Breast Cancer, Cancer, Movember, Greenpeace, Save the Homeless, etc.) – stack up to those celebrities in terms of popularity and general interest?
I wanted to study this matter using hashtags as a way to make the comparison, using data from Hashtagify.me and CyBranding Hashtag Intelligence. So I chose Hashtags related to causes, values, and global issues, and compared these trends with Hashtags associated with celebrities.
Let me warn you: The upcoming numbers may shock you, or even worse, ruin your mood.
General Popular Causes on Social Media
Starting from the relevant hashtags and the top influencers listed on hashtagify.me for those hashtags, I compiled a list of the global top influencers for some important causes:
1. The biggest environment/sustainability related accounts on Twitter
2. The biggest “Green” related accounts on Twitter
3. The biggest “Cause” related account on Twitter
We can then compare the top 5 celebrities on Twitter:
If we pick the 5th ranked showtime celebrity, @britneyspears, and compare her to all the top Environmental, Green and Cause associated accounts on the net, here is what we get:
1. The biggest environment related and sustainable accounts on twitter
2. The biggest green Related accounts on twitter
3. The biggest cause related account on twitter
So, even aggregating the top 15 Twitter accounts for all these causes, we get to just 29% of the followers of the single account of the 5th ranked celebrity. And what we are really comparing here is information like this:
But just comparing followers for the top accounts doesn’t give us the full picture. How can we try to measure the total engagement for important subjects? I Tried to use these very important hashtags, measuring them for the whole month of November:
#healthy – to add something that could be also a personal concern
When I added up the average daily tweets associated with all the concerns mention above, I got a total of 24,424. For comparison, this is barely 50% of the tweets associated with @justinbieber seasonal tour “#believetour”.
Unsurprisingly, the daily reach also had a similar ratio.
I find it shocking to see that most of our society’s interest lies on what celebrities are doing every day: From what gossip the showbiz world is witnessing versus what real issues of our society: Our planet, our health, and helping one another.
But this is also confirmed by Google trends. The volume of searches associated with global warming and deforestation are both decreasing, and they pale when compared for example to One Direction, which is actually moving in only one direction: “UP”!
Why are people ignoring the things that matter most? Are we just choosing to concentrate on what the media wants us to be concentrating on? Did we give up on each other? Did we give up on our own earth?
We should all dedicate some more time to our duties as social beings, share what matters, whenever we see someone asking for help: At least retweet, reshare, raise the awareness. It is just a click away, and that one click makes a world of difference.
Receive alerts if new related hashtags start trending
Contribute hashtag definitions, getting your Twitter account featured on the home page of hashtagify.me
We’re really proud to promote the good use of hashtags with these and other free features, like our recently released popular hashtags charts. If you want to show your support for our choice to keep these tools free, you can share this post and to follow us on Twitter!
This post by Duncan Rice is an entry to our $4,000 Blogging Contest. Duncan is a Digital Marketing Executive from Crawley in the UK. When not helping clients with their social media questions at work, he spends his free time doing social media for a local cat re-homing charity.
Connecting with influencers, peers (or even your competition) is an important part of any marketing plan. Social media allows us to do this like never before. Conferences and events give you the perfect platform to combine all your network efforts.
Organizers use the collaborative nature of the hashtag to help their attendees connect, find new people or companies, join a conversation or maybe just help to promote the event to their followers. Here is a rough guide to using hashtags at events, and a few good reasons to make use of those that are on offer.
What shall we call it?
The Content Marketing Show came to London for the second time on the 8th November and, like most events, came with a ‘ready to use’ hashtag to promote the event #contentmarketingshow. One of the first things the event organizers did was to tell us the hashtag that they had chosen, and how it was a little long!
Wouldn’t it have been easier to choose #cms maybe? It would have, but then what does that mean to those who aren’t actually there – content marketing show or content management system or can mike sing? The choice of a long-tail tag ensures that the message is clear and concise, we all know exactly what it means without having to look it up.
What was it all about?
If the choice of hashtag didn’t tell you what you needed to know, and in this example it pretty much does, how could you find out what was going on?
One of the easiest ways to do this is to find out what other topics people were tweeting about in relation to the main event.
The image below shows how one of the ‘in-event’ tags was used in relation to the main one. The tag #royalcontent was used in a presentation about that old adage “Content is King” and the presentation by the developers of the combined gov.uk website also clearly had attendees paying attention.
Using the related hashtag tool on Hashtagify shows that two of the other tags most related to the Content Marketing Show were content and seo. No big surprise to many when you realize that the future of SEO is mastering the content you produce!
Should I bother using event hashtags?
Take a look at the tweet below for that answer
A retweeted, retweet of a retweet about one of the presentations which was released in slide form after the event… complete with hashtag just so you know exactly what it’s all about.
If you happened to miss the line-up for the event or weren’t sure who might have something important to say, the influencer report on hashtagify.me will give you a good idea.
Now, I was at the show, and yet the top influencer report even surprised me.
Having the Press Association related to your hashtag is a very important thing to know. Even if you missed the fact at the time, the knowledge that someone like this is paying attention to your event could be an invaluable asset.
Do I just use it on the day?
I’d take a look at the examples above again. Tweeting links to presentation slides and finding the influential accounts who took notice of your event are a good reason to continue using the tag to summarize and inform those who weren’t there or those who are looking for a little bit more information because they were too busy eating the free pick-n-mix sweets!
The popularity tool gives you a good example of how the #contentmarketingshow hashtag was used in the run up to the event too. That little bump 4 weeks before the event ties in nicely with the release of tickets, while a nice steady build up in the run up to the day shows that some of the pre-event workshops and peoples excitement at their upcoming day in the big city, saw the tag used more and more as the day approached.
Is there anything in it for me?
I knew you’d ask that, and the answer is probably yes.
The fact that you’re sitting in the same room with a bunch of strangers you’ve never met can be unsettling for some. It’s a strange feeling having a conversation online with a stranger in the same room too! But the fact that you’re all there because you have something in common, means that finding new connections is a lot easier when you’re sharing a hashtag – handing out business cards in the hallway just doesn’t cut it anymore.
You’ll be able to find new people to follow, some might even follow you. You’ll be able to keep track of that cool tool that someone talked about, learn about the company that provided that really good service you needed, follow that person who had all those good ideas or maybe even get a new job – oh, there were some savvy HR people using that tag to put a few job adverts in front of the right audience too!
So you’re an event hashtag fan then?
I’d have to say that the evidence points to it being a positive use of your time.
As an event organizer the promotional benefits are obvious, get people talking about your show in a way that you can easily monitor and engage with. Give them the chance to access the information they missed… or the free sweets (I may have already mentioned them).
If you’re an attendee at an event you should certainly follow the related hashtag even if you don’t actively take part. There might be a lot more going on than just what you’re watching on the stage in front of you – even more so for multi venue / room conferences.
Yes, #EMAzing was the most tweeted hashtag in the world last week. Not bad for a hashtag that just entered the top 30 chart; as a matter of fact, if you consider the full last month, #EMAzing was only 8th, left in the dust by #غرد_بذكر_الله, an Arab hashtag that tops the monthly chart and could be translated as “Tweet remembrance of God”.
But the real news, for us, is that starting today you can easily keep an eye on the top 30 hashtags for last month, last week, and just breaking out, and for 35 different languages: We just published hashtagify.me Popular Hashtags Charts, a new free feature for all those interested in hashtags.
Want to know which were the top 30 hashtag during the last week in, say, French? Just go to hashtagify.me, and click on our new Popular Hashtags menu
Next, click the language selector and pick French
Last, click the Last Week tab
You can now see the top hashtags, with their rank (and rank change), their popularity, their popularity trend, and their main language – ie, the language that’s most commonly used with that hashtag.
As a matter of fact, a hashtag that is the most used in French tweets can be also used in other languages – and, like in the example above with #EMAzing, it can be used mostly in English. This is interesting, because it allows you find out which of the top hashtags are “native” to the language you’re checking.
So, this is how you can find the top hashtags in many languages. The data is updated daily – and, for the “breaking out” hashtags, in real time. We really hope you’ll enjoy this new free feature. And, if you like it, please, don’t forget to share your likes with your friends!
How good are you at analyzing hashtags using hashtagify.me? And how good are you at blogging? If you’re good at both, you’ll be interested in our first blogging competition.
In short, we want to show how, with hashtagify.me, users can find great information related to hashtags. During the next two months we want to publish eight blog posts that showcase both some examples of the information you can find, and how you can find it using our tool. We want you to find that information and write the posts.
Here’s the deal:
You use hashtagify.me to search and analyze some hashtags of your choosing, and find some surprising, or funny, or useful facts.
You write a great blog post based on the facts you found, also describing how you got them using hashtagify.me. If we like your post, we publish it and pay you $250
After we’re finished publishing all 8 blog posts of the series, we ask our users and an expert jury to vote them. If your post comes out on top, we give you the $2,000 final prize.
And that’s not all. We need to add a social media analyst and blogger to our team, and we’re really looking forward to use this opportunity to find the best candidates.
Duncan Rice @dunk_rice is a social media marketer and user of hashtagify.me. He recently got a new job and was kind enough to share the story of how he got it with us.
In December (so a little over 6 months ago) my wife and I adopted a
cat from Cats Protection, a UK cat re-homing charity. A few weeks later, she read a Facebook post from them asking for someone to help out with their new website and social media accounts, something I had been interesting in for a while. She showed me the post, we went along to the next homing show and … to cut a long story short, I am now running the @CrawleyReigate Twitter & Pinterest accounts and assisting on FB and the website in a voluntary capacity
One of the other volunteers on the website works in project management for an insurance company and when I decided to open a LinkedIn account, was one of my first connections. He works in the same building at an Internet Consulting firm and, you guessed it, showed the boss of this firm some of the work I’ve been doing.
Another LinkedIn connection followed, a friendly chat was arranged and before I knew it we were talking about social media, content management, web & app based tools etc.
Part of this discussion focused on the use of hashtags – how they could be used and where to find the right ones. We’d used some live testing of tools like OneQube and Tagboard, but Hashtagify was the only tool which enabled us to find related tags.
In the second interview we did another live test with Hashtagify, using the advanced mode to establish links between the most relevant tags. Your tool made a great impression and enabled me to identify a number of related tags which we could use to target specific industries, groups etc.
I’m now delighted to say that yesterday I was offered the position of Digital Marketing Executive with the added goal of increasing the companys social media presence!
Thank you for helping me make that good impression and I look forward to hearing more about the new hashtag timing feature – looks great!
Duncan, thank you for sharing this great story with us! And good luck with your new job!!
Hashtagify.me has been collecting data about hashtags on Twitter since April 2011, and the use of hashtags has only been going up since then. So, after little more than two years, we’re proud to announce that today we passed the mark of 15 million hashtags classified in our systems, that you can still search and browse almost instantly.
Not just that. In the next weeks we’re going to release on hashtagify.me many new, advanced features, and still for the same convenient price of 0 USD.
Now that we’re talking about it, would you like to know why is hashtagify.me free, and help us keeping it that way? You can do that, read about our approach, and validate it with your feedback. Oh, and you can also gain early access to our new features – you just need to answer a few questions about which features you’d like more. Read more.
Choosing a suitable hashtag is essential for any large event, whether you’re active on social media or not (although you should be!). It takes thought, careful consideration and a dedicated effort to promote the hashtag before, during and after the event.
A good hashtag will group everything together, helping your event to cross-over from the material world into cyberspace, creating a lasting legacy that you can curate in the years to come to show the world just how fantastic it was. And your events *are* fantastic, right?
Here are eight tips on best practice for hashtag usage at events.
Before The Event
1 – Do Your Research
Before choosing a hashtag, be sure to do your research. A good hashtag should be short, to preserve valuable characters, and memorable. You should also check to make sure that your hashtag isn’t already being used – generic terms will be cluttered and difficult to break through, and you want all (or at least 95%) of the tweets that use the hashtag to relate to your event.
Bad: #MicrosoftNewProductLaunch / #Launch
2 – Promote On All Collateral
Once you’ve decided upon your hashtag, start using it in your tweets so that early adopters will see your existing tweets before they use the hashtag. Otherwise, you run the risk of people incorrectly assuming that no-one is using the hashtag and not bothering to include it in their future tweets. You’ll also want to make sure that it’s included on all of the collateral for the event, from e-shots and press releases to direct mail, posters and even the tickets.
If you avoid this crucial step, or carry it out half-heartedly, it will be difficult to gain traction and you might find that your perfect hashtag is left unused while people invent their own tags, scattering the information and making it harder for you to track your hashtag’s success.
During The Event
3 – Monitor the Hashtag
Have a social media team in place on the day to monitor the hashtag, retweeting the best messages and offering support to those with questions. Depending upon how big the event is, and how much is going on, you may need multiple people to take control of the Twitter feed. In these circumstances, agree in advance who will be responding to queries, and separate the live-tweeting duties between the other team members. You should aim to have at least one team member monitoring the hashtag at all times to offer support and encouragement and to foster interactivity.
4 – Use it Everywhere
Make sure you plaster the hashtag everywhere, from speakers’ slides to goodie bags, event programmes and any mobile app that you might be using. Think outside the box and include your hashtag anywhere you can, and ensure that it’s included in any speaker sessions or announcements that are made.
5 – Consider Using a Tweetstream
At some events, you’ll see screens scattered around that display a live-stream of the most recent tweets to include the hashtag. While this can be a risk, as you never know when a negative or offensive tweet might appear, it can also be incredibly rewarding. Including these visual representations of what’s happening online can encourage people to participate in the conversation and engender a sense of community.
Just make sure that somebody, somewhere, is monitoring the hashtag – you might find that people start posting defamatory or unrelated tweets purely to see whether they appear in the Tweetstream. In these circumstances, most tweetstream providers will allow you to blacklist individual users so that their tweets no longer appear. Good providers will also automatically censor profanity.
6 – Offer Unique Rewards to People Who Use The Official Hashtag
To encourage usage of your hashtag, promise additional rewards to people who use it in their social media posts. At regular intervals, choose a random user of the hashtag to win a prize, whether it’s extra swag, a meet and greet opportunity or a free drink. These random acts of kindness will quickly result in a positive buzz around the hashtag, and ultimately they’ll make the event more memorable for the lucky few who are chosen.
After The Event
7 – Use an Aggregator
You can use an aggregation tool like Storify to collect different types of media across the web and to embed it on to your website. Storify can also notify the sources, and best of all, it’s completely free! Using an aggregation tool helps you to expose all of the content that was shared during your event and to present it after the fact in an intriguing mix between a case study and a blog post.
8 – Analyse the Sentiment
Finally, after the dust has died down and the event is over, consider analysing the sentiment of the tweets that accompanied the hashtag to see what people really thought. Although there are expensive tools out there that can assist you to carry out sentiment analysis, from Radian 6 to Sysomos, you can do it on the cheap using tools like SocialMention and advanced Twitter search to get a good idea of whether the tweets surrounding the event were predominantly negative, neutral or positive.
Cybranding’s hashtag intelligence software will also allow you to pinpoint key influencers and contributors, and you can easily compare your own hashtag to that of a competitor. Better yet, you can isolate the negative tweets, find out what the problem was and aim to improve it for next time!
Choosing and deploying a hashtag for an event isn’t as simple as plucking something out of the air, tweeting about it a couple of times, and leaving it to make its mark. Like all social endeavours, it takes careful planning and nurturing to develop, but the results are infinitely more rewarding.
Have you used hashtags for your events? How successful were they? Let us know with a comment!