How to Get Your Hashtag Trending

Creating the next trending hashtag is easier said than done. Many of the attempts will never be seen again. It’s an art with a lot more to it than it would seem. If you can nail all of the contributing factors it will massively improve the chances of your hashtag starting to trend.

Why Hashtag?

If hashtags are so difficult to get trending why do we use them? Studies show that Tweets with hashtags receive 2x more engagement than those without. Not only that but Tweets with at least 1 hashtag are 55% more likely to be retweeted. Brands using hashtags generally see around a 50% increase in their engagement. The right hashtag can really work.

The #GroundRules

Before we get started it’s important to remember that there are rules to trending.

  1. No hijacking a hashtag – you can’t just jump on a trending hashtag bandwagon with an unrelated topic. Likewise, you can’t use it for marketing when it’s not your hashtag
  2. No spam – don’t keep spamming the same thing, you’ll need new updates, new info or a new perspective otherwise it just looks like spam
  3. No misleading – don’t use a trending hashtag as a landing page for an unrelated website. Linking using a hashtag that isn’t relevant is seen as misleading advertising.

Breaking these rules, at least on Twitter, can result in your Tweets not being shown, sanctions on your account or even getting your account banned.

Be #Relevant

The whole point of sharing is to start a conversation that gets seen. The first and possibly most important part of starting a trend is to make it relevant. It needs to be a subject that people want to talk about. It has to be something that people are comfortable and confident to talk about. Don’t worry about being generic, generic is good, it’s relatable.

By capturing the attention of your users you’ll start getting shares and replies. If people can connect to it because it’s relatable, funny or interesting you’re more likely to start trending. If you’re promoting a product, service or brand make sure that the hashtags are also related to that. No one is going to appreciate a hashtag that has nothing to do with the content of the post.

Keep it #ShortAndSweet

Hashtags are meant to be catchy. The shorter and easier they are to read, the more the audience is going to like it. If there’s more than one word, capitalise the first letter of each word to make it readable. The fewer words you can use the easier it will be to read. Also, you’ll have to check that it doesn’t have any alternate meanings, a great example of this is #amazonshitcarshow. Undoubtedly this was done intentionally but there have been much worse ones made by mistake. “Even if it doesn’t seem that obvious – this is the internet, people will pick up on it very quickly. So, check carefully otherwise you may find your hashtag trending for all the wrong reasons,” adds Mark Ricks, content creator at Last Minute Writing and Researchpapersuk.

#Timing

Timing is everything. In order to get a hashtag trending you’ll need to make sure that the most people see it. Not only this, but you need to make sure that the right people see it. This is where other influencers can come in really handy. If you can team up with them, they’ll be able to give your hashtag a kick start by creating posts to their followers with the hashtag too. To make sure you’re reaching the right people you’ll need to take a deeper dive into your audience metrics. Important things to note are who is your audience, when do they engage with your posts and what do they engage with. Once you understand these, you’ll be able to target your posts better and hopefully get that hashtag trending.

Encourage #Conversation

Getting people talking is key to trending. Prompt questions or answers with your post and hashtag. Then make sure that you respond to those replies. Showing you value your followers and audience is going to draw more people in. It rewards them for participating and makes it a conversation, rather than just some post they saw. That doesn’t mean that you have to beat around the bush with your hashtag though. Don’t be afraid to simply ask people to use it. If you’re running a competition or trying to get replies in, ask them in the post to use the hashtag. “You can also incentive people to use the hashtag. Give out random prizes to hashtag users, reward the best response, that sort of thing will get people using your hashtag very quickly,” adds Irene Ramirez, social media strategist at Draftbeyond and Writinity.

Don’t be put off by #Defeat

Sometimes you may think you’ve followed all the rules, tips, tricks and guides but for some reason or other, your hashtag has had its last Tweet. It is no more. The hashtag is dead. Don’t be disheartened though, this will probably happen more often than not. Hashtag trending is not an exact science. Sometimes it just doesn’t get seen by the right people. If this is the case, don’t keep trying to push it. If it hasn’t trended in the first day, it’s probably not going to. Move onto the next one, take a look at audience metrics, world events that may have distracted your audience, and see where you can improve. It’s better to try something new than to keep trying with an old hashtag after its time.

Author Bio:

Charles Phan is a content writer and proofreader at Gum Essays and Lucky Assignments with years of experience. Chris has a degree in Marketing and enjoys writing about business strategies, entrepreneurship and startup companies.

4 Successful Startups Which Went Viral with Their Hashtags

The power of hashtags is well known among all marketers. Hashtags aren’t a new trend, but rather a powerful tool that is used on a daily basis by social users for quite some years now.

Many well-known brands like Nike (#justdoit), Lay’s (#lifeneedsflavor), or Coca-Cola (#shareacoke) have skyrocketed their brand’s reach using the power of hashtags in their favor. Branded hashtags, to be more exact, have the power to make a brand viral, especially if the quality of the message is consistent with the brand’s culture and marketing strategy.

Hashtags are great tools for business, and especially for startups. The effective use of this social media tool can generate organic traffic and brand awareness on a consistent basis. For a fresh startup, that’s exactly the type of results that will define the success of the business.

In today’s post, we’re presenting 4 successful startups which went viral with their hashtags. The concept of “viral” is subjective, though I’d like to define it as the proof of social success.

If used properly, hashtags can help you get this proof of social success in the early stages of your startup process.

The Melt

melt food

The Brand

Here’s a food company that has reached 15k Instagram followers in a matter of a few months. The Melt is a fresh food startup that combines technology with cooking. They basically melt various foods and create “food-porn” art on Instagram.

The Qualities

If you pay attention to the color scheme that’s used in almost every single picture found on their Instagram page, you’ll observe that it remains consistent. Alongside this powerful brand continuity technique, theirsocial activity is consistent, as they post fresh content on a very frequent basis.

The Hashtags Lesson

If you want to gather as many relevant users to your page, use many diverse hashtags. The hashtags that this company commonly uses appeals to food lovers, people who want better nutrition, and people who constantly post photos of foods.

Also, ensure that your post’s description is well written and addressed to your audience. You don’t need an academic writing degree to write quality descriptions – just know who you’re selling to and use your personality to express your offer.

Inspirato

Inspirato

The Brand

Inspirato is a premium and private vacation club designed for individuals who frequently spend their vacations in five-star hotels or amazing places. Their unique value proposition is remarkable. Inspirato offers a very select and unique experience with every location proposal, as most of them have the same degree of beauty as the one you notice in the picture above.

The Qualities

Inspirato has improved its followers’ base significantly after approaching an organized hashtag strategy that involved the strategic positioning of brand-relevant keywords. They know exactly what they’re after, and their hashtags are showing it.

The Hashtags Lesson

If you’re pursuing hashtag marketing, go for a diverse approach.

For example, Inspirato is not only using hashtags related to the traveling type of their target audience (#traveler or #tourist) but they also use them to target people who are able to afford it and people who could benefit from the service (#luxurytraveler or #familytraveler).

Besides that, they’re including keywords related to the place they’ve shown in the picture and related keywords like “goexplore” or “beach”. Of course, let’s not forget about their branded hashtag (#Inspirato), which they post on every single update.

Republic of Tea

tea

The Brand

The Republic of Tea is a company launched in 1992, though their digital startup wasn’t born long ago.  that emphasizes the importance of quality ingredients in teas. Their value proposition is the constant supply of high-quality teas and unique blends that target tea lovers of all kinds.

The Qualities

The Republic of Tea has a unique tagline (motto) that allows them to improve their startup’s identity through storytelling. Their mission statement sounds like this: “Our mission is to emphasize a Sip by Sip rather than a Gulp by Gulp lifestyle”

They are successfully achieving their purpose through their amazing blends and natural high-quality teas.

The Hashtags Lesson

Branded hashtags are not negligible. Most startups are using them to expand their brand’s reach and establish their position in the marketplace. As you can see in the screenshot, “#republicoftea” is not just present, but it’s also the first hashtag used.

If you pay close attention, there are two more branded hashtags “#therepublicoftea” and “#sipbysip”.

They frequently follow up with broad keywords like #tea, #teatime, #tealover, and they continue with more specific keywords like #whitetea, #blacktea.

Ultimately, they’re leveraging trending hashtags like #instatea or #teaoftheday to improve their post’s organic traffic.

NailSnaps

nai

The Brand

Nail Snaps creates custom and original nails designs out of Instagram pictures. Basically, the client sends a picture, and the brand creates the nail’s unique design according to the user’s request. Their out-of-the-box idea helped them become viral on Instagram,

The Qualities

This startup presents a lot of qualities. From the uniqueness of the idea to the social media strategy, Nail Snaps creates and delivers quality experiences to its users.

Their success is generated by more tactics, such as free US shipping and international shipping, great understanding of their target audience, and social media marketing consistency.

And of course, they know exactly how to fuse their product with juicy designs and often foods. The visual power of their social updates helps them attract attention and engagement like comments, tags, and shares.

The Hashtags Lesson

When you’re a startup, you want to test as many channels and target audiences as possible to figure out which work best.

Nail Snaps are linking their custom nail service to delicious foods like cakes, chocolates, and salad fruits. They’re emphasizing their nails’ design by putting them in a beautiful background.

In the screenshot above, you can notice that their hashtag strategy is well-aligned and follows up the attempt of the picture. The first hashtags are as follows: “#NationalChocolateCake”, “#Cake”, and “Dessert”.

Then, they continue with the normal strategy which involves relevant niche keywords such as “nailartist”, “prettynails”, and #beautytips”.

The lesson is quite simple. Find out what your audience loves to do and create posts that are somehow connected to your brand’s value proposition.

Takeaways

Because Facebook, Instagram, and Twitter are among the top five social media networks in terms of global users and popularity, it is ideal to treat hashtag marketing as seriously as possible.

Each of these platforms is favoring the use of hashtags. When we take Instagram and Twitter, hashtags are the regular norm, meaning that most people are frequently using them throughout their posts. Do you want full exposure? Then follow the marketplace and follow the signs.

Author Bio:

Peter Hill is a famous essay writer of the best writing service Best Essays. He is a socially active person, likes traveling and photo/video editing. If you need any online assignment help, you can ask him. You can find him on Twitter and Facebook.

 

6 Things You Must Know About Posting on Social Media During Weekends

How are you dealing with weekends?

As a marketer, entrepreneur, or social media manager, you’re responsible for managing and performing effective campaigns 24/7.

“While most companies keep their marketing approach general, there are many others who are specifically improving their weekend campaigns, in order to maximize the impact of their promotion and the quality of their results during Saturdays and Sundays.” – Social Media Manager at CareersBooster.

There are many articles who debate the perfect moment to post content during the weekend many different opinions. Nevertheless, your social media strategy during weekends should be a bit different than what happens during the weekdays.

In today’s post, I’m sharing 6 things you need to know about posting on social media during weekends.

The Benefits of Posting During Weekends

Put yourself in your target audience’s shoes. After a full week, your customers will need the weekend to rest. On weekends, people have free time, and they’re often spending it on social media networks.

Posting new content and ads while your audience is active and present is highly beneficial because it allows people to digest your information and message without being stressed by a boss, by deadlines, or by responsibilities.

Generally, the weekend makes people feel good. They’re more relaxed, more open to opportunities, more adventurous, and more engaging.

Overall, the weekend time is probably the best time to improve your relationship with your followers, subscribers, and existing customers. Now here’s what you need to know about posting on social media during weekends:

1.    Your Weekend Audience Might be Totally Different from Your Week Audience

Think about it. During the weekdays, your audience might be different than the one on weekends. People who check your website while they’re at work are probably doing something different during weekends, and the other way around.

You can take advantage of this realization by diversifying your content according to your audience’s responses. You will see that during weekends, the engagement on your posts will be different. This is the perfect time to ask your followers’ diversified questions and tempt them to engage with you.

Nevertheless, people who don’t usually notice your content during weekdays might be more interested in it during weekends.

2.    The Consumer Behavior is Different on Weekends

Weekends make people consume not only more content, but also more products. Indeed, the consumer’s behavior and mindset are different during the “free days”, and you can take advantage of that.

As you can notice in this graph, people tend to buy more stuff on Friday, Saturday, and especially on Sunday. There are more reasons for that:

  • People have time to seek new products/services
  • They are more open-minded to change
  • Many shopping habits are performed during the weekend

Nevertheless, the products bought during the weekend are also different from the ones that are purchased during the week. People tend to look for commodity items during the weekends, while they’re ensuring that the necessary items are always present during the week.

3.    Weekends Are Supposed to Be Fun and Relaxing

Weekends are supposed to be relaxing, if not fun and motivating. A person who works full-time during the weekdays feels the need for a recharge.

You can contribute and help him satisfy this need by sharing fun and inspiring content. You can work on your target audience’s motivation, happiness, and faith.

On weekends, you can post content that highlights your brand’s personality, culture, and values, and aim to build a special rapport with your customers. During weekends, they are more open to that!

4.    If You Don’t Post, You’re Missing Out Important Traffic

By neglecting weekends, you’re losing traffic. It’s as simple as that. Social media sharing is about gaining visibility, and if you don’t do it at all, you can’t win anything.

A study from Sproutsocial suggests that Facebook tends to have a low engagement during weekends, while on Twitter things look very different. Additionally, Facebook users prefer health topics on weekends, while Instagram users love “hot topics”. For more info, you should check the comprehensive post.

You may also track the most popular topics via hashtags or even create your own to emphasize the personality of your brand, company or product. It’s a good chance to create an interest or an effective marketing campaign before release.

You may also use some tools to get the report regarding suggested hashtags, such as Hashtagify

A good reason for not posting on weekends is the lack of time or personnel. In this case, I’d highly suggest you outsource professional writing services from platforms like Upwork or EssayShark.

5.    Use Weekends to Personally Connect with Your Audience

As I’ve mentioned before, weekends are the best time to connect with your audience. There are many ways to display your brand’s personality and develop a rapport with your fans. Here are some of the strategies I find very useful when it comes to engaging with your weekend audience:

  • Share educational, inspiring, and motivational content and ask people to comment
  • Ask questions, start discussing controversial topics, and engage with your followers through comments
  • Promote a contest, giveaway, or discount opportunity. Ask people to like, comment, tag, and/or share your social media page or post to sign-up.
  • Encourage user-generated content. For example, ask your customers to take a picture while wearing or using your product. The best photos receive a prize.

6.    Motivate and Inspire Your Audience with Videos, Quotes, and Thoughts

You should diversify the type of content based on the direct and indirect feedback you have received from your social audience. Some target audiences prefer video content, while others prefer text or audio.

On weekends, people like to read, watch videos, listen to music, audiobooks, and so on. Your job is to find out what does your audience prefer the most and give it to them. Test, measure, and optimize your social posting habits according to the engagement you get.

If you notice that videos perform the best, start posting 80% videos and 20% another type of content during the weekend days. If this strategy keeps bringing powerful positive effects, you should stick to it until the trends or until your audience changes its direction and habits.

Takeaways

Social media marketing is a complicated yet interactive game. Everyone plays it differently, and that’s why it’s so fun. Your social media marketing campaign is heavily influencing your business performance. For that simple reason, your weekend strategy can significantly improve your traffic and business revenues overall.

Take our tips and tricks into consideration and make sure you apply them. Test various strategies during different weekends and check the analysis results. You should always measure, track, and optimize your social campaigns, and you can do that easily by leveraging different social media automation tools.

Author Bio:

Alexandra Reay is one from xpertwriters.com team. She is fond of horse-riding, reading and rock music. Alexandra keeps her spirit in writing fluent articles as well. Meet her at  Twitter.

 

Effective Hashtag Marketing Strategies worth Trying

In the current digital environment, hashtags are used all the times in various social media platforms. However, it is of significance that they are used appropriately so that the marketing campaign is targeted in an enhanced manner.

If hashtags are used with suitable strategies in place, there are a lot of benefits that can be derived. It can be implemented for getting the content visible to a larger relevant audience, increase brand awareness, give liftto SEO, and more.

Here I bring to you some effective hashtag marketing strategies that would work for sure.

  1. Using Branded Hashtags

We all use our brand name as hashtag, which is the most common way. Nevertheless, there are various other techniques for creating a high all over the place regarding the company. Keywords or slogans can be premeditated as hashtags around the marketing campaigns. This has to be distinctive from others and concise.

Followers should be invigorated towards using it. In this manner, there would be a flawless way to share posts with all who have interest in the offered products or services and the online community would be aware of the way that your brand’s content can be found.

This strategy helps through building a discussion around the brand, inspiring enhanced learning of the offered products by the online community. In an ideal scenario, the links that you share would be follow by the consumers.

The ones who make use of the hashtag would attract more followers to the post.

  1. Revel Distinctive Days

In the times of holidays, one can find the social media filled with themed hashtags. These can be customized to suit the brand one is concerned about. These hashtags can help in boosting the interest of the audience.

  1. Hashtags in Trends

Trending hashtags are the ones that are contained within various posts by diverse users.

These are displayed by different social media platforms in different manner. This keeps changing as and when posts are made and thus a trending hashtag may show up for a few minutes, hours, or even days. Therefore, on seeing a trend related to the business, it is worthwhile to involve in it with content that is relevant.

This strategy helps in engaging audiences successfully. When content is shared through a hashtag in trend, it would be visible to a group that has larger audience than the followers and connections.

This means that you get access to unbounded audience that all who click on the trending topic are able to see the post you made. Here it is important that the post is unique, provides information, and is entertaining. This will ensure that the shares generated by it would additionally give a boost to comments and impressions.

  1. Hashtags that Reflect Content

These hashtags that reflect on content may not need to be the ones in trend or be famous. They need not be precise to your brand as well. These can be explained as the modestly tagged words relating to the contents of a post.

They have proven to be quite successful in being able to engage audiences. When the audience look for the words tagged by you, they may reach your posts. This has large applicability for the organizations that sell physical products, undertake operation in a specific location, or take part in events.

These hashtags tend to be quite valuable at the time that users search for finding a specific thing or learn more regarding a topic.

  1. Hashtags that are Call-to-Action

The call-to-action (CTA) hashtags aim at encouraging the online community towards executing a particular action that involves your brand. This is derived from the conventional concept of marketing implemented in social media platforms. The call-to-action hashtag generally commences with a verb followed by words giving supplementary instructions.

At the time that there is a good result demonstrated by CTA hashtag, posts all over social media would be visible that demonstrates people executing proper action.

They are capable of engaging the users effectively. The users in platform of social media trail these hashtags due to various reasons. The users get a feeling of giving contribution to a significant foundation. The users feel that there is genuine fun in the act. They receive a participation feeling. However, you need to make sure that the CTA in question must be doable.

  1. Undertaking Partnerships

In every industry, there are industry inspirations. One of the strong moves can be partnering with these industry powers. It is important that one is well aware of the audience that they cater to. This will help you understand the influencers followed by them and the ones they care. It is a wise step to partner with such influencers on campaigns and undertake creation of a branded hashtag for working in tandem with the same.

  1. Undertake Competitive Analysis

It is always worthwhile to check the marketing activities being undertaken by the competitors. This has to be an ongoing process so as to ensure you do not fall behind. At the time that the research on competitors is conducted, it is important that the exact hashtags used by them are noted, together with the connected campaigns. It is also critical to understand the follower engagement around such posts as well as the reported outcomes.

Subsequent to the research and competitor analysis, it is quite possible that you will unveil the various new content ideas. This collected information can be effectively utilized for new developing hashtag campaigns for your brand.

The above approaches and strategies to hashtag marketing may bring noticeable results if applied appropriately. Through the optimization of the hashtag strategy for your brand, there can be enhanced consumer interaction that would eventually go beyond social media platforms.

Author bio:

John Charlie is a content professional at My Assignment Help, an educational company that provides Assignment Help. He has done Ph.D. from Columbia University and has a degree in creative writing. He also provides tutoring to the students seeking Dissertation Help.

5 Types of Social Media Contests Your Business Should Consider

Social media contests are a great way to engage the audience and popularize your brand online. On average, brands acquire around 34% of new followers using this digital marketing tactic, which makes it one of the most effective models of lead generation.

You also need to know that people, who use hashtag marketing with the business purpose via Twitter and Instagram have improvement rates about 12,6 %.  Instagram has over 80 % of its accounts connected with business or even watch modern business trends via their profiles. 50 % of simple users are followers for at least one business.

However, it’s not so easy to create a successful contest because you probably have to compete with dozens of companies in the same niche. That’s why it is critical to invest a lot of time in preparation and to plan each step very carefully. In this post, we will show you what makes social media contests so important and present you five different types your business should consider.

The Benefits of Social Media Contests

You might think social media contests are not such a big deal, but you will change your mind as soon as you consider the advantages that contests can bring to your business. We made a short list of the most important benefits here:

  • Boost engagement: The ultimate goal of every social media contest is to drive engagement. Since people love to participate in amusing online games, rest assured contests will inspire people to take action.
  • Raise awareness: The popularity of contests is helping you to raise brand awareness.
  • Grow the number of followers: As you keep raising awareness, you can expect more and more people to follow your brand across social media.
  • Generate leads: This tool makes an excellent lead generator, giving your sales team a lot of material to work with after contest completion.
  • Boost loyalty: You probably have a bunch of customers already, but you will strengthen mutual relationships very quickly using this marketing format.
  • Promote new products: Another way to utilize social media contests is by launching and promoting a new product. That way, you don’t only drive engagement but also ensure quick and effective product placement.
  • Learn more about users’ opinions: As your followers keep creating new content, you will be getting additional insights into the way your customers think and behave. It’s a huge data resource that you must exploit once the contest is over.

Best Social Media Contest Types

It is time to present you the most practical types of social media contests. Without further ado, here are our top five picks:

  1. Photo and video contests

This is the basic type of contest that works well for product-focused companies. The process is simple: invite your followers to create interesting photos or videos revolving around your brand or a specific product. All you need to do is collect participants’ emails in exchange for participation.

Craig Jones, a content creator at BestEssays.com, says this is an easy way to encourage user-generated content: “Today, almost everyone owns a smartphone with a high-quality camera. This allows participants not only to make photos but also to create videos, which often becomes a source of viral content.”

  1. Product customization contests

Another way to inspire users to engage is by organizing product customizations contests. The tactic has two substantial advantages:

  • It guarantees user engagement
  • It gives you a plethora of fresh and innovative product-related ideas

You just need to highlight the product of interest and invite followers to add more info about it, tailoring item design based on their own imagination and personal preferences.

At the same time, try to come up with a nice hashtag to increase the discoverability of your contest. A hashtag should be unique, brand-related, and logical. The easiest option is to combine “contest” and “brand name.” That way, you’ll get a good hashtag that helps you to promote both the brand and the contest. However, don’t be afraid to brainstorm and find a better solution if this one doesn’t suit your requirements.

  1. Tag a friend competition

One of the oldest social media contests is based on tagging. However, you should not directly invite users to tag their friends on social media (on Facebook, it counters the official marketing guidelines), but rather create compelling content that really inspires people to mention their connections in your posts. This type of contest represents the most productive awareness raising model.

  1. Ask a question

Launching a social media contest is sometimes as simple as asking your followers a question and rewarding the highest-rated answers. If you want to inspire people to write interesting comments, you need to ask open-ended questions that leave enough room for improvisations, humor, and creativity.

Keep in mind that your questions should be upbeat and optimistic. That way, users will follow the same pattern and write funny comments that point out the good sides of your products or services. You have one more task here: monitor comments to remove trolls and answers that completely miss the context of your post.

  1. Location-based contest

This is a great idea for businesses with physical stores. Namely, social media allow people to check in at a given location, which means you can ask followers to announce their presence at the point of sale. Once the contest is over, you will reward a few selected customers who did their best to stand out from the crowd of peers. For instance, you can choose winners based on follow-up captions or content.

Tools That Make Contest Organization Simpler

Administering social media contests can be a daunting task if you do it single-handedly. For this reason, a lot of marketers use digital tools to make the process faster and more efficient. Some of the most popular choices are:

  • Gleam: Gleam is a contest and sweepstake app that helps you achieve precisely defined objectives such as lead generation or increase in the social following.
  • Australian Writings: The content creation agency makes it easier to brainstorm ideas and write attractive posts, questions, and captions that inspire users to take part in contests.
  • Shortstack: It’s a digital tool designed with the purpose to make your contests, giveaways, and quizzes look more beautiful, offering a number of outstanding templates.
  • College Paper Writer: If you need help creating contest posts and announcements, you can try College Paper Writer. This agency employs experienced authors who can help you with every segment of the content creation process.

Conclusion

Brand followers are not passive consumers, but rather active participants who want to engage with your company and give the contribution to your marketing activities. This is exactly what makes social media contests such a powerful marketing tactic, so you should definitely try it out.

In this post, we showed you five types of social media contests your business should consider. These are the basic contest solutions that can help you keep pace with competitors. Make sure to check them out and let us know in comments if you need additional explanations – we will be glad to help you!

Author Bio:

Alexandra Reay is one from xpertwriters.com team. She is fond of horse-riding, reading and rock music. Alexandra keeps her spirit in writing fluent articles as well. Meet her at  Twitter. 

Hashtags on Youtube: A Short Guide For Success And Popularity

If you’ve been on social media for any amount of time, then you know just how important hashtags are. They are on practically every social media platform out there, from Facebook to Google+. Now YouTube is joining the party by making them more visible.

To be more specific, YouTube, which is owned by Google, has made hashtags that appear in video descriptions and titles more clickable. The feature is only available for the web and Android versions of the service, and there hasn’t been any word about when it will be rolled out for iOS users.

YouTube announced that they intend for the hashtags to make it easier to find videos that are about various popular topics. If you’re looking for specific recipes, such as vegan ones, for example, you could search for the #vegan keyword, and you will get a results page that shows all the videos that have that tag.

It’s pretty easy to add hashtags to your videos: simply follow all the normal steps you usually follow to upload a video and then add the hashtag of your choice in either the title of the video or the description. If you put the hashtag in the title of your video, it will be turned into a hyperlink and made clickable right in the title of your video. If you put the hashtag in the description instead, then the first 3 hashtags will be shows in the space above the title of your video.

You might be excited by all this and are now thinking about adding a bunch of hashtags to all of your videos. Well, be careful about that.

“Use the hashtags sparingly and keep them relevant to your content or they won’t be much help at all,” says Thomas Lane of BestEssays.com.

The more hashtags you put in your video, the less useful they become. It will make it much harder for users to find your video when they search for a hashtag. Actually, YouTube warns that if you use more than 15 hashtags on your video, all of them will be ignored. Your video may be removed altogether from your channel uploads or from the search results.

YouTube also requires you to be careful with the kinds of hashtags you use. They should be related to the content you are uploading and not misleading. They should also not be explicit, sexual, contain hate speech, or be targeted at anyone to humiliate or harass them.

How to use YouTube Hashtags

Now that you know about this useful new feature, how do you use it to your advantage? Undoubtedly, hashtags make your content discoverable to a wider audience, no matter what platform you’re on. They also help with targeting when you want to reach a specific audience. As long as the hashtags you use are relevant to your content, you know that the people who discover it by searching for that hashtag are looking for your content.

Hashtags on YouTube differ from hashtags on other platforms in some respects. However, the main rules of using hashtags to promote your content apply here as much as they do elsewhere.

“When it comes to hashtags, some rules apply no matter which platform you are using them on,” says Antonio Lang, an editor at australianwritings.net.

Here are some dos and don’ts that you should follow when it comes to hashtags:

What to do

Be specific with your Hashtags

Try and make the theme as specific as you can so you really hone in on the kind of community you’re trying to look for. The more specific you are, the better your targeting. When you target your audience well then, you can be sure you will have better engagement. If you’re a business and you don’t already have your own hashtag, then find some existing hashtags that capture the spirit of your business.

The Hashtags should cater to YouTube

Hashtags are actually a little different in their structure, depending on the social media platform they are on. Hashtags on Twitter, for example, are focused on topics, while hashtags on Instagram are focused on descriptions.

On YouTube, hashtags are a mixed bunch at the moment, with some going for descriptions while others are going for general topics. In this case, you should study your content and get a feel for what kind of content you’re trying to put out. Is it focused on specific topics? If so, then you should make your hashtags topics. If it is more of a descriptive video, then you should go for descriptive hashtags.

What not to do

Don’t make your Hashtag too long nor too clever

Keep your hashtag as short as you can. Long ones are hard to remember, and they are also a lot of work to type. Moreover, don’t make your hashtags too clever. You want your target audience to be able to naturally search for your hashtag. They are supposed to make life easier for your audience so they can find things more easily. Complicated hashtags and long hashtags achieve the exact opposite of what they were meant to achieve in the first place: they make life harder for your audience. If things get too difficult, you can consult assignment writing services and others to help you craft your hashtags.

Strike a Balance between your Hashtags and your Words

This is important, whether you are putting the hashtags in the title of the video or the description. Instagram won’t allow you to use more than 30 hashtags. YouTube won’t allow you to use more than 15. You should never get near that limit. Instead, strike a balance between the words and the hashtags. If you add hashtags in your description, then make sure they aren’t the entirety of your description. Be specific with your message and use hashtags sparingly.

You don’t have to Hashtag all of your Content

The whole purpose of hashtags is to make your content easily discoverable by the wider community. Not all content you produce will fit within that category. If you’re simply sharing news after some news broke, then maybe it’s not a good idea to put in a hashtag. If you’re analyzing the news, then a hashtag is appropriate.

Conclusion

Hashtags can be a powerful tool for widening your reach. They can be the asphalt on your road to success. However, they are only useful if used correctly. Use them the wrong way, and you will be worse off than if you had never used them at all. Use them just right, and the sky is the limit.

Author bio:

*Kurt Walker has been working as an editor and a copywriter at Careers Booster. He is a professional content writer and journalist, specializing in productivity, inspiration, technologies, and education. He also offers resume help in his free time.

4 Trends To Integrate In Social Media Marketing of Your Business In 2019

online marketing

Ever since social media channels were used for business marketing, there has been a great importance of all the social networks in the global market. From entrepreneurs and marketers, all pursued social media marketing as one of the most important tools for business promotions.

A survey on Statista reveals that social media plays an effective role in connecting businesses with potential customers. According to the survey, there is a huge investment in social advertisements worldwide in recent years and it is likely to reach up to 50 billion U.S dollar by the year 2021.

Since 2018 comes to an end and we are proceeding towards the New Year, here are 4 social media marketing trends that you must know in 2019:

1.    Social Ads

According to a survey by CMO Survey, there has been a 32% rise in social ad budgets in 2018 and the trend is likely to see an increase in 2019. The online advertisers tap into the ‘pay-to-play’ theory to promote a business to the target audience in order to achieve desired results.

Only Facebook receives up to 1.49 billion active users daily and the figure is likely to increase in the upcoming years. Now, how come businesses can ignore this huge traffic on social media platforms? A report published on Slide Share shows that the click-through-rate (CTR) on Facebook has increased by 61%.

With this growth in traffic and social ads, it has become difficult for a business to stand out as unique in the huge online market. Therefore, you need to make use of social ads in order to tell the world that who you are and what you do.

Whether you provide essay writing service or sell up-market apparels, you need to promote them through social media ads. This trend will surely see a rise in 2019.

2.    Visual Content

The world is getting faster and so are the businesses. Over the course of time, people have developed a liking for visual content and they give preferences to visual content over text-based content. According to a report by the Social Science Research Network, our brain processes visual information in a faster way.

The report also includes a questionnaire regarding the efficacy of visual content or text-based content. According to the results of the questionnaire, more than 65% of people are visual learners.

The rise of live videos and infographic images proves that visual content sells more than text-based content. Now, almost every website makes use of images and videos in order to gain attention from its audience. According to Marcus Sheridan, video content will be 80% of the total information that we consume on the internet.

YouTube and Pinterest are proof of the growing influence of video content. Both the platforms have become the most popular websites for visual content.

In the coming future, brands will be taping into the power of visual content and social media will be their platform.

3.    Personalized Marketing

There are plenty of good reasons that personalized marketing should be the buzzword in digital marketing for the coming years. Ever since the trend of online shopping took off, the expectations of customers have also increased to a greater extent. Today, a customer looks forward to products and services that precisely meet their needs and expectations.

Taking into consideration this particular trend, businesses need to pay extra attention to personalized marketing in 2019 so that they can meet the expectations of their customers and what can be a better way to do this than social media marketing. 2019 will see a significant growth in the trend of personalized marketing.

4.    Live Videos

Live videos are the new name of social media marketing. Today, every social media website offers the feature of live marketing to help businesses promote their brand and we can predict that the popularity of live videos will continue to grow in 2019 as well.

You can market your business through live videos in a number of ways. Moreover, Live streaming ads should also be mentioned here because they have played a great role in 2018 and the same is expected in 2019.

The growing trend of live videos will certainly make a difference in the coming years. However, your strategy will play a major role in the live video. Here are the ingredients to create a live video:

  • Post a teaser before the production of live video
  • Make a script
  • Use fresh content
  • Pitch your brand

Live videos resonate with the audience as they are able to become part of the many aspects of a business. In 2019, you too should leverage the power of live videos to promote your brand and share the work culture of your business.

Over To You…

No business today can survive without having a strong presence on social media. Social media has the presence of millions of people from every corner of the world. So if you want to hook those millions of people in 2019, you need to implement the aforementioned trends in your day-to-day activities on social media.

Author Bio:

Anna Marsh is an experienced social media manager and blogger. She blogs for the people of every age group and it is the reason why she has readers from every part of the world. She is also very helpful for students because she provides writing assistance to students. If you want to contact her then follow her on Facebook, Twitter, and Google+.

 

Most Popular Instagram Hashtags Of 2018

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Instagram is a popular social media platform that has millions of users. According to Statista, Instagram has more than 1000 million active users, while the daily active users of Instagram are more than 400 million.

Apart from its use by common people for photo and video sharing with their friends and family, the platform is used by a large numbers of businesses to promote their brand. Digital marketers use Instagram to pitch their brand to online audience and generate leads.

A report by Social Media Examiner shares the information that more than 90% of businesses tap into the resources of Instagram to increase the exposure of their business.

These businesses share appealing photos and interesting videos of their products and services in order to catch the attention of the audience. Moreover, they also use relevant and trendy hashtags so that their posts can reach to more and more people.

Why Instagram Hashtags?

In order to reach maximum people, brands use popular and trendy Instagram hashtags that are trending in a particular region. For instance, if you run an academic writing firm like 6 Pound Essay and offers academic writing services, you can use hashtags relevant to that specific industry.

As a business, you need to use the most relevant hashtags. You can also follow Instagram hashtag tips before using in your posts.

Why Common People Use Hashtags?

Common people use hashtags just to publicize their photos, videos, or even thoughts. People also use trendy topics in their hashtags so that they can easily be seen by the public. The main motive of hashtags is to get more mentions, likes, and comments.

From Facebook to Twitter, Instagram to YouTube, people use the social media platform and share their views with hashtags in them.

Benefits of Hashtags

There are plenty of benefits of using hashtags that include:

·      Relevant People Can Find You

If you use industry-specific hashtags, there are more chances that some relevant people can find you through them. People with similar interests can also contact you by seeing your posts through the hashtags.

·      You Can Build a Community

Specific tagging will also help you build a community of relevant people. Moreover, a community of people who have the same interest or area of work can be useful for all those related to that particular interest.

·      You Can Promote Your Business

You can make the most of business-specific hashtags to promote your business to a larger audience on Instagram. Driving awareness of your business to those who use Instagram can potentially provide you with good sales.

·      You Can Increase Your Outreach

When your post will be visible to the people who have a shared interest, it will surely increase relevant and useful reach to your business. Remember, if you are getting 10,000 irrelevant visitors on your platform, they can’t complete the value of 1000 relevant reach.

2018’s Most Popular Instagram Hashtags

Like the previous one, 2018 was also the year in which people extensively shared their photos and videos on Instagram. They also used some general hashtags that happen to be not specific to any industry, business, or group of people.

The top generic hashtags of 2018 are:

·      Sports

Sporting is a hobby and business too. There are thousands of people across the world who relate to sporting industry. They play sports or sell sports gear.

Apart from people related to this industry, there are also millions of fans also who remain connected with their favorite sports player through Instagram. The most famous sports-related hashtag used on Instagram in the 2018 include:

#russia2018 , #football, #PL #IPL, #baseball, #worldcup, #soccerball, #fifa18, #basket, #tennis, and plenty others.

·      Food and Drink

Social media is the favorite place for all types of industries. The industry of food and drinks is also making the most of millions of active users on Instagram.

They share photos and videos of their dishes and drinks and allure people towards them. There are plenty of Instagram hashtags of this particular industry that got trendy in 2018. Some of the top ones include:

#food #drinks #foodforlove #foodislove #dinner #foodpics #cocktail #delicious #beers #eating #thirsty #drinkup #tasty, and many more.

·      Fashion

Fashion is one of the top industries that are leading businesses on social media from the front. Both men and women across the world keep their keen interest in the fashion industry. Moreover, they always wait for new arrivals by their favorite designers or brands.

There are hundreds of fashion designers, clothing experts, online stores, fashion bloggers, and other people who daily share something related to fashion on Instagram. Further, they also make full use of relevant hashtags so that their posts may reach to maximum people.

Common people who have their interest in fashion also use fashion hashtags on Instagram. Just as previous years, 2018 was also the year when fashion led many industries from the top. The most-used fashion hashtags on Instagram in 2018 include:

#menswear #womenswear #fashion #fashionista #style #styeblogger #streetwear #outfitoftheday #fashionblogger #fashionable #pretty #handsome, and many others.

·      Photography

Since Instagram is the platform basically for photo and video sharing, the photography industry also makes full use of it. Professional photographers, wildlife photographers, travelers, tourists, and other enthusiasts daily share their picture on Instagram.

Photographers who are professional also share their works in order to attract more clients. Some of the most popular Instagram photography hashtags in 2018 include:

#instafocus #memories #moments #beautiful #focus #snapshot #selfie #pictureoftheday #discoverearth #wildlife #streephotography #travelblogs #tourism, and plenty others.

Instagram hashtags are one of the most effective techniques that marketers use to increase the visibility of their brand on social media. If you also run a brand, you should carefully search Instagram hashtags and use them strategically in the social media marketing of your business.

Author Bio:

Kirsten Pike is a professional author.

How to Boost Your Brand Advocacy Using Social Media Marketing

If you think about boosting your brand or product, the first thing coming to your mind is people awareness. The best way to get people aware of your brand is social media, a modernized form of word of mouth publicity. People use social media daily and every day they spend more time on them.

If you are pursuing advocacy programs, you need effective strategies to increase customers’ loyalty, by creating stickiness to the brand. Here is a quick tour that will help you to boost your brand advocacy through social media.

1.Show your brand’s face

On social media you need to be authentic to catch your audience attention. Share your staff pictures, make your activities public and show their “behind-the-scene”. This will improve the overall trust factor, making people feel more connected to your brand. It’s better to highlight the values, personality and culture of the brand with the right set of communication in order to develop trust.

2.Feedback is necessary

As per the previous point, you need to be very careful about what people think of you. This means you need to talk with your customers to get feedback on their experiences and better understand how they feel about your brand.

By sharing review on your social media, will definitely enhance the trust level of other customers. This is essential not only to retain old customers, but also to establish new customers and relationships.

3.The great multiple channel process

Your brand must analyze and select the best channels for your audience. It’s important to carefully evaluate which tools are proper resources to create strong relationships, share your values and give customers support.

4.Treat everyone especially

You are chasing some growth so you must be very careful about not leaving anyone behind. Don’t just concentrate on acquiring the new customers, the old ones are utmost important and you need to understand that. A great approach is to connect with the customers on an individual basis. If you have created a successful trust bond and relationship virtually through social media, you are expected to go along way.

5.You are not here just to sell

This is really a very crucial point to make remember as you are using social media for your business and you know this. But don’t let anyone think about this only. If you are constantly posting on the platforms about your product and its sales, the people may irritate. You must try to mix the content with some knowledge basis.

6.Employee advocacy programs are essential

Employees are the living assets of any company. Therefore, if you are taking the employee advocacy program, this will highly increase your social media presence. Employees are indeed the best advocates of the company on whom the other believes too.

7.You should monitor the social media ecosystem

Social media can be very useful to monitor customers’ satisfaction. When customers tag brand in between their conversation, you can monitor the keywords on the vast space where you can identify and see the real brand allocations. Using social media you can also keep track of the sentiment around your brand and plan your next activities at the best.

8.Use social media as a tool of research

There was a time when social media came into existence, and it was widely useful for conversations. Those were highly recommendable as the communication medium only. Gradually, the technology starts thriving in each and every aspect and everything starts changing its definition and so as the social media. These platforms are providing businesses with great growth. You need to perform the great researches for your brand advocacy in an amazing way.

There are a large amount of data and content that are flowing on social media platforms which in turn creates and converts high opportunity and buzz. By researching over these, you can highlight the problems and opportunities. You can work on improving the satisfaction levels of the population. Social media covers the business by searching for content sharing to reputation management. This is not only limited with the internal ones but also the external sources will also be included here.

Author Bio:

Manish Kumar works as a content marketing head at a leading SMO company – Tangensys. He has been working in this field for some time now and knows how to balance creativity and technical side of content. He loves making new content marketing strategies for his customers.

 

Social Media Power: Increase Brand Awareness this 2019

We live in a highly digital age. The internet, smartphones, and other technology have completely changed how we interact with one another. As a result, business owners and digital marketers have to come up with effective ways how to target audiences in different social media platforms to stay ahead of the competition.

The question is ‒ how can you stand out, reach your target audience and increase your conversion rates? Well, with the right strategies of course.

Carry Over What Worked on 2018

When it comes to coming up with marketing strategies, there’s no one-size-fits-all approach. The digital marketing landscape is continually changing, that’s why it’s crucial that you learn how to innovate and adjust your strategies to cater to your target market. It’s also an excellent time to carry the existing approach that worked the previous year and focus on it to make it even better.

Learn from both your successes and failures during the previous year and apply them to come up with a better strategy in the long run.

Take Video Content Seriously

Video marketing is big these days. By the end of this year, it is estimated that video will account for 80 percent of all internet traffic. Thus, it remains as one of the most effective forms of content. Video marketing can achieve a 54 percent increase in brand awareness and 66 percent qualified leads each year.

If you haven’t tried video marketing yet in your marketing strategy then, it’s time to take the plunge this year. To know more here’s a useful guide to IGTV.

How you can make the most of video marketing:

  • Set specific goals.
  • Come up with a storyboard with your team.
  • Come up with a 30-60 second video that you can utilize on different social media platforms.
  • Repurpose video content.
  • When making Stories, come up with 15-second micro-segment videos of your longer ones.
  • Make the most out of the first 10 seconds of your clip. Develop it to be as compelling, entertaining, and engaging because your audience will begin to drop within the 10-15 seconds mark.

Partner with an Influencer

Another dominant trend in 2019 is the rise of influencer marketing. So, finding influencers that perfectly fit your niche is an excellent way to drive brand awareness and boost sales. Note that influencers already have built an established audience who trust them, so they’re great in driving awareness to a particular product or service.

You can ask them to be brand ambassadors, making them active spokespersons for your brand and products and even part of your sales team. Aside from that, you can sponsor them in an event.

Influencers can mention and display your products and services, helping you expand your reach. If you can’t afford to hire a celebrity or macro-influencer to promote your brand, you can always seek out micro-influencers. They’re as effective in driving in sales, and even more target- focused as they cater to a particular group of people who are passionate about a specific niche.

Customer’s Service is a Major Priority

92 percent of marketers agree that social media is a vital part of their business. However, only 72 percent are using social media to drive in engagement, and increase brand awareness. However, if you want to create a loyal following, you need to be proactive in looking for your target audience.

Being proactive with your social media marketing efforts will boost your brand awareness and eventually increase your ROI.

Here are ways how you can be proactive:

  • Create a better brand experience for your customers.
  • Boost prospective customer engagement.
  • Turn prospective clients into loyal brand evangelists
  • Engage in active conversation with your past, present, and future customers.
  • Transform those leads into profitable sales.

Run a Fun Contest

If you’re looking to expand your current customer base, and boost your brand awareness, then it’s time to think about running a social media contest. Chances are, most people will ‘like’ and follow your social media profiles in the hopes of getting discounts or getting a product for free.

It’s incredible how contests can strengthen your marketing efforts, and help you reach your target audience. It allows brands to interact with their followers, and create a strong and loyal following.

So how can you generate leads with social media contests and eventually turn them into sales? Well, it all comes down to the rule of rule of reciprocation. When you give something of value to your followers, in exchange, they will engage with your brand, and share and like your posts to their network.

As a result, you’ll garner plenty of likes and shares, improve your brand awareness, and grow a steady following on social media.

Retarget Your Audience

Retargeting is a marketing tactic wherein you target customers with online ads based on their previous activities. According to the Chicago-Digiday State of the Retargeting Industry Report, 42% of retargeting is utilized to help build brand awareness.

In another study conducted by SeeWhy, 26% of customers who are exposed to retargeting returns to a website. Meanwhile, only 8 percent return without retargeting. If you’re using Facebook as one of your main platforms on social media, here’s a practical guide to Facebook advertising (which includes retargeting also).

In addition, there are ways that you can utilize retargeting to help build brand awareness. Some of these are:

  • Retargeting people who already have an existing awareness of your brand.
  • Retargeting those who previously visited your site.
  • Focusing on the individuals who opened your emails.
  • Tracking people who have searched for your products by name.

A/B Test Your Strategy

Aside from your brand’s retargeting efforts, you can also create A/B Split Test. Doing so will help you track and measure your improvements when it comes to maintaining an online brand presence.

For instance, you can run two trial versions of the same piece of content simultaneously with equally sized audiences. Afterward, measure the results, to gain insights on the mindset of your target audience. Knowing what exactly does your audience want helps you create more impactful marketing messages in the long run.

Partnering With Other Brands

A brand partnership is where two or more companies partner, or market together for mutually beneficial reasons. Partnering with other organizations help improve brand exposure, break into new target markets, and even provide extra value to products and services.

Just remember to focus on finding the right organizations to partner with, ones that will make your customers excited about. Partnering with the right brands builds trust among your followers, adds value and generates buzz in the online community.

To Wrap It Up

With 2019 rolling in, and it’s time to start setting a marketing plan. You need to redefine your approach when it comes to increasing brand awareness this year.

Author Bio:

Lili Griffin an e-commerce developer and Adwords specialist by day and a binge Netflix watcher at night. She loves sci-fi movies and laughs at silly YouTube videos.