4 Trends To Integrate In Social Media Marketing of Your Business In 2019

online marketing

Ever since social media channels were used for business marketing, there has been a great importance of all the social networks in the global market. From entrepreneurs and marketers, all pursued social media marketing as one of the most important tools for business promotions.

A survey on Statista reveals that social media plays an effective role in connecting businesses with potential customers. According to the survey, there is a huge investment in social advertisements worldwide in recent years and it is likely to reach up to 50 billion U.S dollar by the year 2021.

Since 2018 comes to an end and we are proceeding towards the New Year, here are 4 social media marketing trends that you must know in 2019:

1.    Social Ads

According to a survey by CMO Survey, there has been a 32% rise in social ad budgets in 2018 and the trend is likely to see an increase in 2019. The online advertisers tap into the ‘pay-to-play’ theory to promote a business to the target audience in order to achieve desired results.

Only Facebook receives up to 1.49 billion active users daily and the figure is likely to increase in the upcoming years. Now, how come businesses can ignore this huge traffic on social media platforms? A report published on Slide Share shows that the click-through-rate (CTR) on Facebook has increased by 61%.

With this growth in traffic and social ads, it has become difficult for a business to stand out as unique in the huge online market. Therefore, you need to make use of social ads in order to tell the world that who you are and what you do.

Whether you provide essay writing service or sell up-market apparels, you need to promote them through social media ads. This trend will surely see a rise in 2019.

2.    Visual Content

The world is getting faster and so are the businesses. Over the course of time, people have developed a liking for visual content and they give preferences to visual content over text-based content. According to a report by the Social Science Research Network, our brain processes visual information in a faster way.

The report also includes a questionnaire regarding the efficacy of visual content or text-based content. According to the results of the questionnaire, more than 65% of people are visual learners.

The rise of live videos and infographic images proves that visual content sells more than text-based content. Now, almost every website makes use of images and videos in order to gain attention from its audience. According to Marcus Sheridan, video content will be 80% of the total information that we consume on the internet.

YouTube and Pinterest are proof of the growing influence of video content. Both the platforms have become the most popular websites for visual content.

In the coming future, brands will be taping into the power of visual content and social media will be their platform.

3.    Personalized Marketing

There are plenty of good reasons that personalized marketing should be the buzzword in digital marketing for the coming years. Ever since the trend of online shopping took off, the expectations of customers have also increased to a greater extent. Today, a customer looks forward to products and services that precisely meet their needs and expectations.

Taking into consideration this particular trend, businesses need to pay extra attention to personalized marketing in 2019 so that they can meet the expectations of their customers and what can be a better way to do this than social media marketing. 2019 will see a significant growth in the trend of personalized marketing.

4.    Live Videos

Live videos are the new name of social media marketing. Today, every social media website offers the feature of live marketing to help businesses promote their brand and we can predict that the popularity of live videos will continue to grow in 2019 as well.

You can market your business through live videos in a number of ways. Moreover, Live streaming ads should also be mentioned here because they have played a great role in 2018 and the same is expected in 2019.

The growing trend of live videos will certainly make a difference in the coming years. However, your strategy will play a major role in the live video. Here are the ingredients to create a live video:

  • Post a teaser before the production of live video
  • Make a script
  • Use fresh content
  • Pitch your brand

Live videos resonate with the audience as they are able to become part of the many aspects of a business. In 2019, you too should leverage the power of live videos to promote your brand and share the work culture of your business.

Over To You…

No business today can survive without having a strong presence on social media. Social media has the presence of millions of people from every corner of the world. So if you want to hook those millions of people in 2019, you need to implement the aforementioned trends in your day-to-day activities on social media.

Author Bio:

Anna Marsh is an experienced social media manager and blogger. She blogs for the people of every age group and it is the reason why she has readers from every part of the world. She is also very helpful for students because she provides writing assistance to students. If you want to contact her then follow her on Facebook, Twitter, and Google+.

 

Most Popular Instagram Hashtags Of 2018

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Instagram is a popular social media platform that has millions of users. According to Statista, Instagram has more than 1000 million active users, while the daily active users of Instagram are more than 400 million.

Apart from its use by common people for photo and video sharing with their friends and family, the platform is used by a large numbers of businesses to promote their brand. Digital marketers use Instagram to pitch their brand to online audience and generate leads.

A report by Social Media Examiner shares the information that more than 90% of businesses tap into the resources of Instagram to increase the exposure of their business.

These businesses share appealing photos and interesting videos of their products and services in order to catch the attention of the audience. Moreover, they also use relevant and trendy hashtags so that their posts can reach to more and more people.

Why Instagram Hashtags?

In order to reach maximum people, brands use popular and trendy Instagram hashtags that are trending in a particular region. For instance, if you run an academic writing firm like 6 Pound Essay and offers academic writing services, you can use hashtags relevant to that specific industry.

As a business, you need to use the most relevant hashtags. You can also follow Instagram hashtag tips before using in your posts.

Why Common People Use Hashtags?

Common people use hashtags just to publicize their photos, videos, or even thoughts. People also use trendy topics in their hashtags so that they can easily be seen by the public. The main motive of hashtags is to get more mentions, likes, and comments.

From Facebook to Twitter, Instagram to YouTube, people use the social media platform and share their views with hashtags in them.

Benefits of Hashtags

There are plenty of benefits of using hashtags that include:

·      Relevant People Can Find You

If you use industry-specific hashtags, there are more chances that some relevant people can find you through them. People with similar interests can also contact you by seeing your posts through the hashtags.

·      You Can Build a Community

Specific tagging will also help you build a community of relevant people. Moreover, a community of people who have the same interest or area of work can be useful for all those related to that particular interest.

·      You Can Promote Your Business

You can make the most of business-specific hashtags to promote your business to a larger audience on Instagram. Driving awareness of your business to those who use Instagram can potentially provide you with good sales.

·      You Can Increase Your Outreach

When your post will be visible to the people who have a shared interest, it will surely increase relevant and useful reach to your business. Remember, if you are getting 10,000 irrelevant visitors on your platform, they can’t complete the value of 1000 relevant reach.

2018’s Most Popular Instagram Hashtags

Like the previous one, 2018 was also the year in which people extensively shared their photos and videos on Instagram. They also used some general hashtags that happen to be not specific to any industry, business, or group of people.

The top generic hashtags of 2018 are:

·      Sports

Sporting is a hobby and business too. There are thousands of people across the world who relate to sporting industry. They play sports or sell sports gear.

Apart from people related to this industry, there are also millions of fans also who remain connected with their favorite sports player through Instagram. The most famous sports-related hashtag used on Instagram in the 2018 include:

#russia2018 , #football, #PL #IPL, #baseball, #worldcup, #soccerball, #fifa18, #basket, #tennis, and plenty others.

·      Food and Drink

Social media is the favorite place for all types of industries. The industry of food and drinks is also making the most of millions of active users on Instagram.

They share photos and videos of their dishes and drinks and allure people towards them. There are plenty of Instagram hashtags of this particular industry that got trendy in 2018. Some of the top ones include:

#food #drinks #foodforlove #foodislove #dinner #foodpics #cocktail #delicious #beers #eating #thirsty #drinkup #tasty, and many more.

·      Fashion

Fashion is one of the top industries that are leading businesses on social media from the front. Both men and women across the world keep their keen interest in the fashion industry. Moreover, they always wait for new arrivals by their favorite designers or brands.

There are hundreds of fashion designers, clothing experts, online stores, fashion bloggers, and other people who daily share something related to fashion on Instagram. Further, they also make full use of relevant hashtags so that their posts may reach to maximum people.

Common people who have their interest in fashion also use fashion hashtags on Instagram. Just as previous years, 2018 was also the year when fashion led many industries from the top. The most-used fashion hashtags on Instagram in 2018 include:

#menswear #womenswear #fashion #fashionista #style #styeblogger #streetwear #outfitoftheday #fashionblogger #fashionable #pretty #handsome, and many others.

·      Photography

Since Instagram is the platform basically for photo and video sharing, the photography industry also makes full use of it. Professional photographers, wildlife photographers, travelers, tourists, and other enthusiasts daily share their picture on Instagram.

Photographers who are professional also share their works in order to attract more clients. Some of the most popular Instagram photography hashtags in 2018 include:

#instafocus #memories #moments #beautiful #focus #snapshot #selfie #pictureoftheday #discoverearth #wildlife #streephotography #travelblogs #tourism, and plenty others.

Instagram hashtags are one of the most effective techniques that marketers use to increase the visibility of their brand on social media. If you also run a brand, you should carefully search Instagram hashtags and use them strategically in the social media marketing of your business.

Author Bio:

Kirsten Pike is a professional author.

How to Boost Your Brand Advocacy Using Social Media Marketing

If you think about boosting your brand or product, the first thing coming to your mind is people awareness. The best way to get people aware of your brand is social media, a modernized form of word of mouth publicity. People use social media daily and every day they spend more time on them.

If you are pursuing advocacy programs, you need effective strategies to increase customers’ loyalty, by creating stickiness to the brand. Here is a quick tour that will help you to boost your brand advocacy through social media.

1.Show your brand’s face

On social media you need to be authentic to catch your audience attention. Share your staff pictures, make your activities public and show their “behind-the-scene”. This will improve the overall trust factor, making people feel more connected to your brand. It’s better to highlight the values, personality and culture of the brand with the right set of communication in order to develop trust.

2.Feedback is necessary

As per the previous point, you need to be very careful about what people think of you. This means you need to talk with your customers to get feedback on their experiences and better understand how they feel about your brand.

By sharing review on your social media, will definitely enhance the trust level of other customers. This is essential not only to retain old customers, but also to establish new customers and relationships.

3.The great multiple channel process

Your brand must analyze and select the best channels for your audience. It’s important to carefully evaluate which tools are proper resources to create strong relationships, share your values and give customers support.

4.Treat everyone especially

You are chasing some growth so you must be very careful about not leaving anyone behind. Don’t just concentrate on acquiring the new customers, the old ones are utmost important and you need to understand that. A great approach is to connect with the customers on an individual basis. If you have created a successful trust bond and relationship virtually through social media, you are expected to go along way.

5.You are not here just to sell

This is really a very crucial point to make remember as you are using social media for your business and you know this. But don’t let anyone think about this only. If you are constantly posting on the platforms about your product and its sales, the people may irritate. You must try to mix the content with some knowledge basis.

6.Employee advocacy programs are essential

Employees are the living assets of any company. Therefore, if you are taking the employee advocacy program, this will highly increase your social media presence. Employees are indeed the best advocates of the company on whom the other believes too.

7.You should monitor the social media ecosystem

Social media can be very useful to monitor customers’ satisfaction. When customers tag brand in between their conversation, you can monitor the keywords on the vast space where you can identify and see the real brand allocations. Using social media you can also keep track of the sentiment around your brand and plan your next activities at the best.

8.Use social media as a tool of research

There was a time when social media came into existence, and it was widely useful for conversations. Those were highly recommendable as the communication medium only. Gradually, the technology starts thriving in each and every aspect and everything starts changing its definition and so as the social media. These platforms are providing businesses with great growth. You need to perform the great researches for your brand advocacy in an amazing way.

There are a large amount of data and content that are flowing on social media platforms which in turn creates and converts high opportunity and buzz. By researching over these, you can highlight the problems and opportunities. You can work on improving the satisfaction levels of the population. Social media covers the business by searching for content sharing to reputation management. This is not only limited with the internal ones but also the external sources will also be included here.

Author Bio:

Manish Kumar works as a content marketing head at a leading SMO company – Tangensys. He has been working in this field for some time now and knows how to balance creativity and technical side of content. He loves making new content marketing strategies for his customers.

 

Social Media Power: Increase Brand Awareness this 2019

We live in a highly digital age. The internet, smartphones, and other technology have completely changed how we interact with one another. As a result, business owners and digital marketers have to come up with effective ways how to target audiences in different social media platforms to stay ahead of the competition.

The question is ‒ how can you stand out, reach your target audience and increase your conversion rates? Well, with the right strategies of course.

Carry Over What Worked on 2018

When it comes to coming up with marketing strategies, there’s no one-size-fits-all approach. The digital marketing landscape is continually changing, that’s why it’s crucial that you learn how to innovate and adjust your strategies to cater to your target market. It’s also an excellent time to carry the existing approach that worked the previous year and focus on it to make it even better.

Learn from both your successes and failures during the previous year and apply them to come up with a better strategy in the long run.

Take Video Content Seriously

Video marketing is big these days. By the end of this year, it is estimated that video will account for 80 percent of all internet traffic. Thus, it remains as one of the most effective forms of content. Video marketing can achieve a 54 percent increase in brand awareness and 66 percent qualified leads each year.

If you haven’t tried video marketing yet in your marketing strategy then, it’s time to take the plunge this year. To know more here’s a useful guide to IGTV.

How you can make the most of video marketing:

  • Set specific goals.
  • Come up with a storyboard with your team.
  • Come up with a 30-60 second video that you can utilize on different social media platforms.
  • Repurpose video content.
  • When making Stories, come up with 15-second micro-segment videos of your longer ones.
  • Make the most out of the first 10 seconds of your clip. Develop it to be as compelling, entertaining, and engaging because your audience will begin to drop within the 10-15 seconds mark.

Partner with an Influencer

Another dominant trend in 2019 is the rise of influencer marketing. So, finding influencers that perfectly fit your niche is an excellent way to drive brand awareness and boost sales. Note that influencers already have built an established audience who trust them, so they’re great in driving awareness to a particular product or service.

You can ask them to be brand ambassadors, making them active spokespersons for your brand and products and even part of your sales team. Aside from that, you can sponsor them in an event.

Influencers can mention and display your products and services, helping you expand your reach. If you can’t afford to hire a celebrity or macro-influencer to promote your brand, you can always seek out micro-influencers. They’re as effective in driving in sales, and even more target- focused as they cater to a particular group of people who are passionate about a specific niche.

Customer’s Service is a Major Priority

92 percent of marketers agree that social media is a vital part of their business. However, only 72 percent are using social media to drive in engagement, and increase brand awareness. However, if you want to create a loyal following, you need to be proactive in looking for your target audience.

Being proactive with your social media marketing efforts will boost your brand awareness and eventually increase your ROI.

Here are ways how you can be proactive:

  • Create a better brand experience for your customers.
  • Boost prospective customer engagement.
  • Turn prospective clients into loyal brand evangelists
  • Engage in active conversation with your past, present, and future customers.
  • Transform those leads into profitable sales.

Run a Fun Contest

If you’re looking to expand your current customer base, and boost your brand awareness, then it’s time to think about running a social media contest. Chances are, most people will ‘like’ and follow your social media profiles in the hopes of getting discounts or getting a product for free.

It’s incredible how contests can strengthen your marketing efforts, and help you reach your target audience. It allows brands to interact with their followers, and create a strong and loyal following.

So how can you generate leads with social media contests and eventually turn them into sales? Well, it all comes down to the rule of rule of reciprocation. When you give something of value to your followers, in exchange, they will engage with your brand, and share and like your posts to their network.

As a result, you’ll garner plenty of likes and shares, improve your brand awareness, and grow a steady following on social media.

Retarget Your Audience

Retargeting is a marketing tactic wherein you target customers with online ads based on their previous activities. According to the Chicago-Digiday State of the Retargeting Industry Report, 42% of retargeting is utilized to help build brand awareness.

In another study conducted by SeeWhy, 26% of customers who are exposed to retargeting returns to a website. Meanwhile, only 8 percent return without retargeting. If you’re using Facebook as one of your main platforms on social media, here’s a practical guide to Facebook advertising (which includes retargeting also).

In addition, there are ways that you can utilize retargeting to help build brand awareness. Some of these are:

  • Retargeting people who already have an existing awareness of your brand.
  • Retargeting those who previously visited your site.
  • Focusing on the individuals who opened your emails.
  • Tracking people who have searched for your products by name.

A/B Test Your Strategy

Aside from your brand’s retargeting efforts, you can also create A/B Split Test. Doing so will help you track and measure your improvements when it comes to maintaining an online brand presence.

For instance, you can run two trial versions of the same piece of content simultaneously with equally sized audiences. Afterward, measure the results, to gain insights on the mindset of your target audience. Knowing what exactly does your audience want helps you create more impactful marketing messages in the long run.

Partnering With Other Brands

A brand partnership is where two or more companies partner, or market together for mutually beneficial reasons. Partnering with other organizations help improve brand exposure, break into new target markets, and even provide extra value to products and services.

Just remember to focus on finding the right organizations to partner with, ones that will make your customers excited about. Partnering with the right brands builds trust among your followers, adds value and generates buzz in the online community.

To Wrap It Up

With 2019 rolling in, and it’s time to start setting a marketing plan. You need to redefine your approach when it comes to increasing brand awareness this year.

Author Bio:

Lili Griffin an e-commerce developer and Adwords specialist by day and a binge Netflix watcher at night. She loves sci-fi movies and laughs at silly YouTube videos.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Use of Hashtags In The Recruitment Process Of 2019

Popular social media websites are buzzing with skilled and motivated individuals who may fit the bill for an open job position. The undeniable influence of social media has given rise to some unique methods for the recruiters to reach out to the right candidates. Selective use of hashtags can add to the efficiency of the recruiters and help them pick the perfect candidates.

Let’s discuss everything that a recruiter needs to learn about hashtags to attract and hire the most qualified and competent individuals in 2019.

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The influence of hashtags on the process of recruitment

Hashtags are no longer restricted to being a millennial’s favorite, and the domain of human resources isn’t untouched by its influence.

This means, whether you love them or hate them, they are an important part of the social recruitment strategy. It helps in extending the reach of your job posting or targeting a particular market. Incorporating appropriate social recruiting hashtags along with job description can help the recruiters to access the jobseekers and select suitable candidates.

For instance, you can be looking for proficient candidates who can provide assignment help to students. Using relevant Hashtags can get you closer to those willing to work for your organization.

Hashtags will allow you to check the quality and quantity of the talent pool, and help in getting the word spread more quickly about the open positions. Fortunately, there are a number of rules, which if followed properly makes using hashtags a lot convenient. With the proper use of this magic symbol, you’ll definitely witness favorable results.

Knowing your way around the trending Hashtags

The ideal way to do this is by determining what’s working within the specific niche you’re recruiting for. Now, the normal thing to do is to post a job with the Hashtag #recruitment, but you need to be more specific.

Conduct adequate research and learn about the hashtags that are already trending, so that you can leverage it for recruitment purposes. Using these trending Hashtags will enable you to reach thousands of people in a jiffy.

Now, if you are confused which Hashtags would be appropriate for your job posting, then you can utilize various tools and resources. Hashtagify.me is one such tool that lets you enter a particular keyword and discover the ten most used words associated with the term.

By utilizing the resources like this one, you can stay on top of the trends that are worth targeting. This is also essential for an organization aiming to produce content that draws in a relevant set of audience (in this case, the right candidates).

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Tips and tricks to recruit with hashtags in 2019

If you are yet to make the most of hashtags, given below are a few effective tips to help you with the process of recruitment in 2019:

  1. Minimal use of Hashtags

If you’re using Twitter as part of your recruitment strategy, you need to minimize the usage of hashtags. Since Twitter still follows a character limit, there’s no point in stuffing the Hashtags unnecessarily. That way, you could be promoting some spammy content, which can hamper the process of recruiting.

  1. Utilizing the relevant Hashtags

You need to do a little homework before you can successfully leverage the Hashtags while looking for the right candidates. Hence, it is vital that you use the proper tags that are meaningful and serves the prospects.

  1. Check before adding the Hashtags

Before you use a new Hashtag, you must ensure that it is identifiable. It’s always better to have shorter tags, as the characters in Twitter are limited.

  1. Make sure to send out regular tweets

As tweets last for less time, it’s always ideal to keep them coming at regular intervals, so that it can reach out to the right audience.

  1. Be involved in the process

As a recruiter, you should hire talented individuals. You need to engage in chats, or post contents associated with the industry and make use of the direct messages.

This will allow the prospective candidates to take you seriously and motivate them to join your company.

Benefits of using Hashtags while recruiting

Facebook or Twitter posts on recruitment are generally displayed directly to the followers, and anyone who’s looking for the job information has to visit the profile page of the specific organization. Hashtags offer an advantage because they help the candidates to derive the information when they search for the tag. Let’s elaborate further on the benefits of Hashtags.

  • Social media followers are already acquainted with the organization that you are recruiting for. The loyal followers are always more likely to assume the role of loyal employees.
  • Hashtags used in social media posts spread the word about an open position more quickly than posting on job sites or even posting elaborate job description minus the hashtags in social media.
  • The details associated with the way the candidates communicate with the organization through social media can be utilized to gauge their compatibility with the business.
  • The followers might know friends or acquaintances who can be eligible for the advertised position. They can retweet or share a post in order to spread the word about a job opening. Rather than having to advertise on job sites, organizations can reach out to a wider audience this way. This means, the recruiters won’t have to put in too much effort by adopting conventional recruiting methods.
  • Social media recruiting allows the company to use the new-improved techniques for filling out open positions. This can boost the overall brand image of the organization.

Hashtags and the importance of promoting your brand

Organizations that are actively producing and disseminating employer brand content on social media can expect the ROI to shoot up in 2019. All they need to do is unleash the power of Hashtags, and their content will get more views.

If you are among those employers who have failed to implement the latest recruiting techniques to promote the brand on social media, it’s not too late. However, they have to maintain a content calendar and keep up with the daily postings with Hashtags to compete.

In order to make sure that the employer brand content reaches out to the masses, Hashtags will be something all recruiting teams will start favoring in 2019.

In conclusion

Sharing valuable information is a vital factor while recruiting suitable candidates for your company. That’s where the appropriate use of Hashtags comes in.

Quite similar to the marketers, recruiters too can make optimum use of the hashtags with the objective of hiring driven and talented individuals.

Author Bio

Suhana Williams is an academic assignment maker who also provides assignment help through Assignmenthelp.us. She has contributed to several journals with her insight on placement opportunities in the modern era. Suhana loves to cook when she is not working.

How to Create Informative and Promotional Content for Your Business

As a marketer, you’re likely aware that content is one of the most important aspects of your business online. In comparison to paid search, content marketing gets you 3x more leads for every one dollar spent.

Good content attracts interested people to your website, and from this point, you can convert them into paying customers. The most effective way of doing this? Strike an even balance between how informative and promotional your content is.

There are a few distinct differences between each of these types of content, and they each serve different purposes. Here is how you can make use take advantage of each of them.

Promotional vs informational content

Promotional content does what its name suggests. It’s meant to promote your products, services or whatever else you have to offer the market. Think of it as a form of advertising: you want to generate interest and keep current users interested in your product.

To which, the uninitiated would go – why not write promotional content all the time? It seems like a pretty great way to push your strategy to its limits. If you’ve ever been on the receiving end of such marketing strategies, however, you know how annoying it can be.

Like any relationship – in this case, you and your customers – things have to be mixed up a little if you want them to remain interesting.

Informational content is somewhat similar in intent: it serves to keep already interested parties within your marketing funnel. However, it also exists to cover some crucial spaces that promotional content cannot: it answers critical questions and helps the customer decide what problem you solve and how you solve it.

How to balance your content mix

1. Write down an outline of your overall strategy

According to Altimeter, 70% of all businesses lack a solid content marketing strategy. Chances are, you’re right in there, and that’s a problem.

Before you even begin creating content, you need to know where you’ll be going. Getting started is often the hardest part of any journey, and this isn’t very different.

A lot of people prefer to get in touch with professional writing services like AssignmentGeek, to get them on their feet. The key points of any meaningful strategy are that it should answer key questions like:

2. What do you need your content to achieve?

For instance, do you need to generate traffic or attract more qualified leads? Or do you already have a sizeable number of visitors per month and just need ways to convert a larger portion of those visitors? Once you (and possibly, your team) have agreed on the objectives your content serves, you have a solid foundation.

3. How detailed should the write-up be?

Different strategies benefit different kinds of businesses. Especially in marketing, no single solution fits all problems the various businesses out their face. Yours may have to be more detailed, and maybe even broken down into finer portions than your next closest competitor.

4. Who is your target?

Put yourself in the shoes of the person whose problem you are trying to solve. How you approach the initial research – how you determine who the perfect target demographic is – will be at your discretion. Having this information at hand will, however, give you an excellent way to determine the kind of content you will produce.

5. What are your competitors doing?

Creativity helps, sure, but at the end of the day, there’s hardly a niche out there that don’t have someone already providing a solution for the problem you’ve singled out. While this may sound grim, it helps to look at close competitors’ content. What are they doing and how can you improve on their weak points?

6. Set a time limit

Nothing helps people achieve their goals better than tight timelines and fixed schedules. Each section of the idea pool should have a limited time to be worked on. It helps create a sense of discipline and motivates your group members to think more creatively.

Depending on your team members, different sections might require different amounts of time. For instance, coming up with a title for your next article should invariably take less time than thinking of the actual content that will go into the article’s body.

Of course, it helps to do a lot of research on keywords, different writing styles and optimizing it for search engines.

7. Pick a method to present

Regardless of what you were told, a long article stuffed with keywords isn’t the only way to reach your desired target audience. Different audiences and situations require different presentation methods, as do different situations, depending on the message you want the image you want to be seen of your company.

Some things to consider when picking the presentation method include your audience’s interests, your own goals, and of course, if the data can be replaced by a picture or chart.

The most popular of these methods are:

  • Articles: This should normally be used when there is a lot of technical jargon, and the content is bound to be on the longer side of things.
  • Videos and other visual content: There are lots of different kinds of videos; from tutorial videos to explainer videos… etc. In general, videos should not be too long. Human beings have a rather short attention span, as it turns out. According to Buzzsumo, articles with some form of visual content are ten times more likely to be shared.
  • Infographics: Works best when the presentation is data heavy. They can also be incorporated into videos with animated charts and data points, depending on what your audience prefers, of course.

Balancing it all out

Once all is said and done, you want content that both informs the person consuming your media and promotes your business. How is achieving such a target possible without seeming too promotional and making it to the top?

Here are our four favorite tips:

  • Don’t do sales pitches: Don’t hit it off immediately trying to promote your product. There’s a time and place for such approaches, but a well-balanced article doesn’t start off right the bat being biased.
  • Do your research: To establish yourself in the space as someone respected, you need to source information from already trusted sources like Inc or Forbes. These are a lot easier to trust rather than a first-hand word of mouth, especially if you’re an up and coming company.
  • Don’t lecture: Just because it’s informational doesn’t mean it has to be long. Better short, well-written and well-researched articles than frequently-published poorly done content.

Concluding thoughts

To shorten all this information in the span of a single paragraph, the informational part should be given a priority. Once readers know you’re a reliable source of information backed up by industry leaders, they will come back to you for even more information. This then creates an opportunity for you to push your product.

Author Bio:

Alexandra Reay has been working as a journalist and editor in one of the finest Melbourne publishing agencies for 3 years. She is also a professional content writer who prefers to do research on the following topics – self-improvement, technology innovations, global education development ets. Feel free to contact her at Twitter.

5 Hashtag Strategy Tips to Market to College Students

These days, almost every youth below the age of 30 uses a hashtag to describe his/her everyday activities.

#AmPukingInThePool or #MomIsOpeningTheFrontDoor.

No kidding! There are blokes who have a knack of conveying their daily routine simply through hashtags.

However, you, as an entrepreneur, need to focus on the ones that are trending. There’s no shame in jumping on the back of one that is somehow related to your brand; one that perfectly defines your business is more than welcome!

But how could you make the most out of that simple squarish symbol to target the college audience? Here are 5 tips to get you started on this path to glory.

  1. Finding the Trending Hashtags

Social media newbies might mistakenly apply the hashtag trend to Facebook. However, the very first hashtag used to denote a certain trending area was seen over Twitter, 11 years ago by a then unknown entity called Chris Messina.

The developers of the social media website had shrugged it off for being a poor rendition of ‘nerdism’, but the existing users had not only swallowed the trend, but also burped it up to begin a whole new craze for an entire generation!

Thus, if you’re looking to develop a list of trending hashtags, start with Twitter for your research. Instagram comes a close second thanks to its visual medium, allowing users to easily navigate through images from the exhaustive list of results.

And if, in case, you do not get the desired results over either of those platforms, which is highly unlikely, resort to Facebook trends.

  1. Picking the Right Hashtag

How would it look if a trending hashtag on UFOs was used for a post on mixer grinders? You don’t want to fall into that abyss; it’s deep and the college castigators are unforgiving. You can’t just jump on an irrelevant bandwagon and hope to make your product popular through negative publicity.

In the ever-changing world of hashtags, either your idea will go viral via a relevant connection to a popular trend, would be placed in the virtual blacklist through an unrelated fad, or stay on the sidelines if you’re unable to settle for neither.

David Anderson, an author at IHateWritingEssays review website, claims that there is a fourth possibility, but it is as rare as rare can be. If your idea and product is unique enough to deserve its very own hashtag, and if virtually resourceful accounts cling on to it, then you might just experience an exceptionally huge surge in demands!

  1. Not Overusing those Hashtags

#JohnDoeBooks are #SellingLikeCrazy in the #UniversityOfCalifornia. Even a freshman can conclude the absurdity of John Doe’s books here.

You don’t want to flood the college students with a whole new range of hashtags; students are highly sophisticated when it comes to judging social media trends, and farcical dumping will only result in blatant ignorance of your product.

Or worse, it may give rise to an unfavorable meme! We recommend that you use a valid hashtag either at the start or the end of the post; nowhere in between.

Schermata 2019-01-25 alle 16.03.10

For instance, “Find success with a John Doe book at the #UniversityOfCaliforniaLibrary,” might just give you a positive applause than something on the lines of the first sentence in the section.

  1. Authenticity Matters

Remember that on a college campus, word-of-mouth publicity tops the charts. Thus, if you market high-end product details that aren’t even present in your offering, then a few curious students might make a purchase, but their detrimental feedback will definitely keep other potential customers away.

For example, if you’re making use of the #FitnessBand revolution and state that your product records the number of swimming laps when it doesn’t, then you would hardly be able to sell more than a handful of bands.

  1. Grammatical Accuracy takes the Cake

While no one would care about grammar when the idea you’re selling is unique, if you’re banking on the popularity of another concept, then the grammatical accuracy will prove to be the defining point.

Which one will you pick among these two hashtags

1) Get Toyman Niel Armtrong #FirstMan

2) Grab this one-of-a-kind Neil Armstrong lookalike figure #FirstMan

even if the hashtag was first coined by the number 1) guy?

Conclusion words

The hashtag isn’t as complicated as the symbol is made out to be. In fact, it’s simply a combination of four lines scraped on a piece of paper, quite like these four tips, with a fifth as an added bonus!

Just heed these five simple tips to master the popular hashtag trade on the internet, and take your small business to an unimaginably high level!

Author’s Bio:

Carol is very keen on teaching new, effective ways of learning. When not freelancing and blogging on marketing and education-related matters, Carol enjoys traveling. She takes immense pleasure of visiting new countries.

 

Top 4 Social Media Failures Big Brands Made In 2018

Now almost every brand is active on social media and a strong social media presence has become a core business value for all. Interactions and engagements with your audience bring lots of new opportunities for you to run a successful online business through social media. However, as you get famous in front of millions of social media users, you can also screw up in front of them if you fail to impress them.

There can be plenty of reasons that a brand fails to impress its audience through its products or services. It can be because of sharing something inappropriate or against any religion, caste, race, or a group of people.

2018 has been also the year in which some businesses reach to success-heights while plenty saw a great fail. Also, many top brands face huge embarrassments because of their poor strategies of social media posting. Some of the top-most embarrassments for notable brands that can also be called social media failures of 2018 include:

1.    Slap Rihanna -Snapchat

Everyone knows what happened between Rihanna and Chris Brown back in 2009. Rihanna badly suffered at the hands of the other. The incident became a hot topic in recently in March 2018 again when Snapchat did a social media blunder.

1Image Courtesy: Twitter

 In detail, Snap ran an ad for a game and that particular ad as highlighting two choices for its users with a title “Would You Rather” “Slap Rihanna” or “Punch Chris Brown”?

When a person tries to come up with some sort of assignment, he does proper planning and even sometimes also takes help of an assignment writing service. But, it appeared that Snapchat doesn’t do any preparation before posting such kind of ads.

The ad disturbed both Snapchat users and Rihanna too. She even wrote an Instagram story shaming Snapchat for this promotion of domestic violence. In the end, the platform removed the ad and publically apologized to both its users and Rihanna.

However, thousands of users had removed their Snapchat accounts and uninstalled its app on the request of Rihanna. The brand also lost up to £650m because of this blunder.

2.    Transformation – Dove

Dove has been known for good products and commercial. The brand also has a great reputation for its good influence on women as it gives a natural and realistic touch to its products. However, this brand also got stuck in hot debate in 2018.

Dove spot failed

Image Courtesy: All 4 Women

The brand had been doing well with its successful campaigns like “Evolution”, “Real Beauty Sketches” and others. They made women feel proud of their looks. However, just a single post on the official Facebook page of the brand sparked a controversy for her.

In that post, the brand showed a picture of a black woman transforming into a white woman after using Dove for some days. This created a racism controversy with the brand and the social media platforms distributed it across the world.

It went against also the brand’s message of Dove that says that all beauty is real. After lots of hatred and dislikes by women from all races, the brand removed its post and released the following statement:

“As we’ve seen with all the other ads, the apology doesn’t do much but the ad does teach us to always review your content through a critical lens. Make sure that it doesn’t offend or in this case, totally go against what your brand represents.”

3.    Snake People – New York Times

You must be thinking how come the name of New York Times can come in this discussion of social media failures. Though it comes one of the most reputable newspaper, a single article created huge troubles for this the New York Times.

Snake people New York Times

Image Courtesy: BBC

An article with the title “President Trump’s Exaggerated and Misleading Claims on Trade” by one of its editors sparked the controversy. In detail, the editor had a sort of extension in the browser he was using. The extension is called “Millennials to Snake People” that changes the word ‘Millennials’ in any discourse to ‘Snake People’.

The same was done in the article that wherever there was the word ‘Millennials’ in that article was automatically changed to “Snake People”.  This brought a great confusion for the readers of that article.

The irony was that despite being such a great news brand, there was no re-checking of the article before publishing. Moreover, the article with that error was published on the company’s social channels as well.

After a lot of criticism and drama, the authority rectified the mistake and the editor himself rendered any apology on Twitter with this message:

4.   Yanny/Laurel – US Air Force

You must remember that audio clip about Yanny and Laurel that sparked a lot of jokes back in May this year. In the midst of that craziness, U.S Air Force also tried to make its contribution to the party. However, it’s proved as mere a blunder by them.

Yanny and Lauren Twitter

Image Courtesy: Twitter

As a result of that clip, social media had divided into two group; Laurel’s and Yanny’s.  Numerous famous brands including Coca-Cola, Barnes and Noble, Warby Parker, and many others also used this trend in their promotional ads. It all went in humor until the US Air Force crossed the line with this tweet:

The tweet was widely criticized by social media stating that rendering jokes on this serious and sensitive issue of the Afghan War was not appropriate. Later, the department had to issue a public apology.

Over To You…

There isn’t any doubt that social media is the best platform to get in touch with a global audience. But, it demands a great responsibility to have a critical eye on every single thing before sharing it publically.

The more audience you have, the more cautious you need to remain because a small mistake can bring misfortunes for you. Whether you are a small or big brand no matter and how much confidence you have on your social media promoters, there should be a review of everything. Because, once the damage is done, no apology will be able to heal it!

Author Bio

Anna Marsh is an experienced social media manager and blogger. She blogs for the people of every age group and it is the reason why she has readers from every part of the world. She is also very helpful for students because she provides writing assistance to students. If you want to contact her then follow her on Facebook, Twitter, and Google+.

9 Uses Of Hashtags To Drive The Growth And Success Of Your Business

 

If you hadn’t slept through the class while ancient history was being taught, then you don’t need any introduction to the Neanderthals, Mayans or Aztecs. Wondering why I am bringing them up here? Let’s get to that.

Our predecessors paved the way for a new wave in communication with the use of symbols. Today, the same spirit has culminated into the meteoric rise of the humble #.

This symbol is single-handedly ruling the domain of social media and holds immense power to steer your business in the right direction. Let’s check out some amazing ways in which hashtags can boost the growth of your business.

  1. Create a hashtag strategy depending on the social platform

You must be familiar with the dynamics of the social platform you’re using. Depending on the platform, you can develop a foolproof strategy for hashtag marketing. According to several studies for essay writer, tweets that carry hashtags enjoy double the engagement than those without.

Yet, those that include more than one hashtags have seen a significant drop in the engagement. In contrast, posting on Instagram with multiple hashtags generally have a higher interaction than those with fewer hashtags.

  1. Create hashtags that are attractive and authentic

The phrase you choose as a hashtag should be simple. Also, it shouldn’t be ambiguous, so you will attract nothing but those relevant to your campaign. A short and simple hashtag provides an easy way to understand the content of what the post is trying to convey. Many marketers often make the mistake of selecting long hashtags, which only makes it harder for the audience to understand.

For example, #Cannotkeepcalmitstheholidayseason. This hashtag is anything but decipherable. A shorter version of the hashtag like #Holidaycheers can be used to capture the attention of the consumers.

  1. Determine the marketing strategy for hashtags

Ideally speaking, there are three types of marketing strategies for hashtags. Those include,

  • Trending hashtags
  • Brand and campaign specific
  • Content hashtags

Brand and campaign hashtags are particular types of phrases that people create for their own business. They are leveraged to market the products and services or to promote a specific brand that your business deals with. You should make a brand hashtag that is unique and consistent with your business.

Trending hashtags comprise of topics that have become popular. When you notice a trend connected with your business, you should engage in it by using the hashtag on a post. Using trending hashtags gets your message seen by a large number of audiences.

Content hashtags are the ones you use in the posts.

  1. Choose a handful of hashtags

It can get extremely irritating when you read a post with an abundance of hashtags. That’s why there’s a need for a clear hashtag strategy that matches the particular social platform. In Twitter, do not use more than one or two hashtags. On Instagram, you have free reins and can fit in at least 8 hashtags with ease.

A couple of powerful and pertinent hashtags are more than enough to reach out to your target population. It doesn’t weigh down your post and helps you to garner new followers.

  1. Timing is everything

It will be pointless to include an outdated hashtag or one that describes an event that has already taken place. You must think about the appropriate time to use specific hashtags, mostly based on the current trends. For instance, you can’t use the hashtag #Stpatricksday when it’s time for Thanksgiving, because that would make no sense.

You would find that the most effective hashtag campaigns are carried out after a month of planning.

  1. Focus on the current issues

If you understand what your consumers are upbeat about, it’s a piece of cake for you to come up with an appropriate hashtag for your business. This is specifically crucial for businesses eyeing an opportunity to execute a new business idea or looking for ways to market a new product.

In fact, bloggers can also pay attention to the heated issues and address those issues using the relevant hashtag.

  1. Leverage Twitter Chats

Twitter chats are a good way of using your hashtags to spark conversations between consumers. This can eventually lead the consumers to be curious about your brand. For instance, if you’re in the Edtech industry, you could initiate a chat on the educational reforms using the hashtag #assignmenthelp.

You can either opt for generic hashtags for Twitter chats, or you can even include your brand in the chat’s hashtag. These initiatives assist in initiating a meaningful conversation with your followers.

To get reactions to your discussion, put forward pertinent questions about your chosen topic and let your followers know the time when you will conduct the chat.

  1. Promote giveaways and contests

Giveaways and contests enhance consumer engagement like nothing else. Such techniques are foolproof because the charm of discounts and freebies are inescapable.

While initiating a giveaway, it’s better to carry out several smaller ones than conducting a massive one. It will definitely assist you to create momentum on social media. Contests also lead to a bunch of user-generated content proofread my essay with your hashtags in it. You can use the same to suit your business’s advantage.

For example, some years ago Lay’s carried out a campaign #DoUsAFlavor asking the consumers to suggest a distinctive flavour. This initiative taken by the company spread like wildfire, owing to all the user-generated content using the hashtag given above.

You can also come up with separate hashtags to promote different offers, competitions, and giveaways to drive new customers your way, while spreading awareness about your business.

  1. Monitor the reach of your hashtag campaigns

As you device concrete strategies for your hashtag campaigns, how you measure your outcomes will determine the success of your marketing efforts. To decipher the impact of your hashtag campaigns on your followers and current business pages on social media, you need to consider the following aspects.

  • Mentions:You need to keep an eye on the number of mentions that each of your posts is receiving. This is a parameter to judge whether your audience finds the hashtags to be appealing enough.
  • Views: Check your views before and after launching a hashtag campaign to determine if you achieved your goal of reaching out to more people. Also, compare paid vs organic views for posts with hashtags. Organic views will show if your brand is making a splash among the consumers.
  • Followers:Ideally, there should be a visible surge in the number of your follower after a successful hashtag campaign. If the numbers don’t increase, you need to review your strategy.

#Endnote

Evidently, hashtags can help you boost your business in several different ways. Now, take a cue and use this powerhouse of a symbol to propel your business into the direction of assured growth and prosperity.

Author Bio: Kefaya Hassan is a school teacher by profession, but she is also part time essay writing at Allessaywriter.com. Kefaya has a PhD in Sociology and loves to spend time with her pet.

The influence of social media on the structure of an organization

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Organizational structure has a close association with an organization’s success and development. An organization can be structured in multiple ways, depending on market conditions, organizational goals, business strategies, management, etc. Irrespective of the type, the structure of an organization will determine the modes in which it performs and operates. With the widespread integration of social media, the organizational structure has also undergone a major shift. This post discusses the impact of social media on the organizational structure of businesses around the world.

Organizational structure relies heavily on a company’s vision and long-term objectives and is much more likely to be considered “set” once it’s created. If changes do take place, they are likely to be the result of a new mission, a rebrand or another major shift within an enterprise. A solid organizational structure is essential to run a successful business. Implementing channels of social media will enable companies to target a larger base of customers. Developing Social Media strategies will cater to the right demographics and increase the revenue of companies. Below are the ways in which Social Media has left an undeniable impact on the organizational structure of business houses.

1.Defining the Organizational Mission with Social Media

The mission lies at the basis of an enterprise’s organizational structure. It’s the reason a company does what it does. An effective organizational structure will also be aligned with a company’s mission, and it will endeavour to meet the requirements of different stakeholders.

Even if an owner of the enterprise states that the mission of their company is to make money, there has to be more to it. Take for an example, Apple had a well-defined mission to “put a dent in the universe.” So, Apple created its organizational structure around Steve Jobs, a strong leader, who did exactly what the mission called for.

Companies are categorized according to their consumers’ needs, the legal and political scenario of the country, and the economic and technological aspects. When social media came into the picture, organizations often explored it as a means to connect with the consumers and market their products. Business organizations did not expect the humongous effect that it would have on their internal structure. The following are some valuable insights on present-day organizational structure.

2. Social media as a potent medium for business operations

Studies might indicate that successful organizations are in a perpetual state of flux owing to their environment. However, many organizations are looking at social media technologies as a way to market their product and gather knowledge about their competitors.

Social media can no longer be treated separately from a company’s culture and structure. Since social media technologies started in 2000, as nothing more than a means to connect with family and friends, organizations were not actively utilizing it to suit the needs. It wasn’t until the launch of Twitter in 2006 that companies started to consider using social media technologies to engage their consumers.

Today, social media technologies have dramatically lowered the expense of content distribution, creation, and discovery methods. It has become incredibly easy for individuals and organizations to create and maintain their online presence without incurring unnecessary expenses.

3. Social media and the shift in the marketing dynamics of the organizational structure

Global marketing has witnessed a major change in the recent years. One of the primary factors in this respect is the continuous boom of social media, which already has a far-reaching impact on people’s lives.

In this age of social media, ordinary people can speak their mind and voice their opinions in front of others. People can effectively interact with each other, without distinguishing between their occupation, economic status, or social class. They can also send their feedback or raise a grievance regarding a product.

All in all, the high level of openness, connectedness, sociability and popularity of social media has been a major contributing factor in terms of communication. This way, the views about a company or its product can be circulated over the internet.

It implies that an organization can easily suffer a crisis if they fail to follow what their customers are posting about their products and services. Whether negative or positive, the organization must react quickly. Otherwise, it will miss out a great scope to promote its products and services.

Every organization should be equipped with social media strategies and shouldn’t stay away from making the most of it. And to react swiftly, an organization should prepare and implement a corresponding structure and match it with a reasonable mechanism”, states Kyle Cunningham, an online expert on marketing assignment help from MyAssignmenthelp.com. For instance, a company can create a special social media workgroup comprising of representatives from every department within the enterprise. This group will be directly supervised by the chief decision-makers of the organization.

4. Social media- a new dawn in the field of organizational structure

With a proper framework in place, every organization will take on their social media campaign in its own style. The element of transparency will help to move the team in the same direction when each member realizes the campaign’s objectives and vision and works towards their individual KPIs.

While the necessity of direction in the process of marketing is undeniable, constant training and sharing are pivotal to the sustainability of the organization’s social media team. A well thought out strategy indicates that the team has to present a list of Standard Operating Procedures that’s updated periodically to improve their methods of marketing. As the growth of social media sees a surge, the team will have new additions, and the SOP will become a concrete and efficient training tool.

5. Keeping up the transparency with social media

Transparency is one of the primary aspects to consider while utilizing the channels of social media. Companies can no longer decide what details to share or not to share with the public. In most cases, the details have already made its way through the employees, the suppliers or the customers who are actively engaged with each other via Facebook, Twitter, Instagram, etc.

The perks of going viral and the speed at which information circulates through social media are the reasons why organizations cannot be “two-faced”. Failures and successes are decided within the brand’s community and the result is broadcasted virally within days if not hours. The good news is that companies are forced to address their issues with a plan of correction, or else they will risk losing their customers.

6. The rise of the hashtag marketing

Social media is a crucial aspect of web marketing for businesses. And hashtags are a powerful weapon of your social media strategy which allows you to share information with your target consumers even before they may search for it. In fact, organizations can get its employees to publish blogs they’ve written and share it on LinkedIn, or Twitter. They also can use hashtags depending what aligns with the topic and what’s trending within the specific industry or niche of the organization.

The amazing thing about using hashtags is that it can get articles in front of individuals you’re not connected on social media. This enables you (and your company) to have a positive exposure in front of the individuals you would not have otherwise reached. At a time when audience visibility, reach and engagements can make or break the business prospects of a company, hashtag marketing holds immense control to make the odds in your business’ favor.

Parting notes

The rapid advancement in the field of technology is compelling companies to restructure their business processes. As social commerce is the new platform for carrying out business operations, leadership and management need to warm up to this change to succeed. With time, business organizations should develop new policies, which can be included to train the employees regarding the best social media practices.

Author Bio

Gracie Anderson is a marketing professional working for a reputed e-commerce firm in Australia. She has received her MBA degree from the University of Melbourne. She has also been part of Essaygator.com as an Assignment expert.