Duncan Rice @dunk_rice is a social media marketer and user of hashtagify.me. He recently got a new job and was kind enough to share the story of how he got it with us.
In December (so a little over 6 months ago) my wife and I adopted a
cat from Cats Protection, a UK cat re-homing charity. A few weeks later, she read a Facebook post from them asking for someone to help out with their new website and social media accounts, something I had been interesting in for a while. She showed me the post, we went along to the next homing show and … to cut a long story short, I am now running the @CrawleyReigate Twitter & Pinterest accounts and assisting on FB and the website in a voluntary capacity
One of the other volunteers on the website works in project management for an insurance company and when I decided to open a LinkedIn account, was one of my first connections. He works in the same building at an Internet Consulting firm and, you guessed it, showed the boss of this firm some of the work I’ve been doing.
Another LinkedIn connection followed, a friendly chat was arranged and before I knew it we were talking about social media, content management, web & app based tools etc.
Part of this discussion focused on the use of hashtags – how they could be used and where to find the right ones. We’d used some live testing of tools like OneQube and Tagboard, but Hashtagify was the only tool which enabled us to find related tags.
In the second interview we did another live test with Hashtagify, using the advanced mode to establish links between the most relevant tags. Your tool made a great impression and enabled me to identify a number of related tags which we could use to target specific industries, groups etc.
I’m now delighted to say that yesterday I was offered the position of Digital Marketing Executive with the added goal of increasing the companys social media presence!
Thank you for helping me make that good impression and I look forward to hearing more about the new hashtag timing feature – looks great!
Duncan, thank you for sharing this great story with us! And good luck with your new job!!
Hashtagify.me has been collecting data about hashtags on Twitter since April 2011, and the use of hashtags has only been going up since then. So, after little more than two years, we’re proud to announce that today we passed the mark of 15 million hashtags classified in our systems, that you can still search and browse almost instantly.
Not just that. In the next weeks we’re going to release on hashtagify.me many new, advanced features, and still for the same convenient price of 0 USD.
Now that we’re talking about it, would you like to know why is hashtagify.me free, and help us keeping it that way? You can do that, read about our approach, and validate it with your feedback. Oh, and you can also gain early access to our new features – you just need to answer a few questions about which features you’d like more. Read more.
Choosing a suitable hashtag is essential for any large event, whether you’re active on social media or not (although you should be!). It takes thought, careful consideration and a dedicated effort to promote the hashtag before, during and after the event.
A good hashtag will group everything together, helping your event to cross-over from the material world into cyberspace, creating a lasting legacy that you can curate in the years to come to show the world just how fantastic it was. And your events *are* fantastic, right?
Here are eight tips on best practice for hashtag usage at events.
Before The Event
1 – Do Your Research
Before choosing a hashtag, be sure to do your research. A good hashtag should be short, to preserve valuable characters, and memorable. You should also check to make sure that your hashtag isn’t already being used – generic terms will be cluttered and difficult to break through, and you want all (or at least 95%) of the tweets that use the hashtag to relate to your event.
Bad: #MicrosoftNewProductLaunch / #Launch
2 – Promote On All Collateral
Once you’ve decided upon your hashtag, start using it in your tweets so that early adopters will see your existing tweets before they use the hashtag. Otherwise, you run the risk of people incorrectly assuming that no-one is using the hashtag and not bothering to include it in their future tweets. You’ll also want to make sure that it’s included on all of the collateral for the event, from e-shots and press releases to direct mail, posters and even the tickets.
If you avoid this crucial step, or carry it out half-heartedly, it will be difficult to gain traction and you might find that your perfect hashtag is left unused while people invent their own tags, scattering the information and making it harder for you to track your hashtag’s success.
During The Event
3 – Monitor the Hashtag
Have a social media team in place on the day to monitor the hashtag, retweeting the best messages and offering support to those with questions. Depending upon how big the event is, and how much is going on, you may need multiple people to take control of the Twitter feed. In these circumstances, agree in advance who will be responding to queries, and separate the live-tweeting duties between the other team members. You should aim to have at least one team member monitoring the hashtag at all times to offer support and encouragement and to foster interactivity.
4 – Use it Everywhere
Make sure you plaster the hashtag everywhere, from speakers’ slides to goodie bags, event programmes and any mobile app that you might be using. Think outside the box and include your hashtag anywhere you can, and ensure that it’s included in any speaker sessions or announcements that are made.
5 – Consider Using a Tweetstream
At some events, you’ll see screens scattered around that display a live-stream of the most recent tweets to include the hashtag. While this can be a risk, as you never know when a negative or offensive tweet might appear, it can also be incredibly rewarding. Including these visual representations of what’s happening online can encourage people to participate in the conversation and engender a sense of community.
Just make sure that somebody, somewhere, is monitoring the hashtag – you might find that people start posting defamatory or unrelated tweets purely to see whether they appear in the Tweetstream. In these circumstances, most tweetstream providers will allow you to blacklist individual users so that their tweets no longer appear. Good providers will also automatically censor profanity.
6 – Offer Unique Rewards to People Who Use The Official Hashtag
To encourage usage of your hashtag, promise additional rewards to people who use it in their social media posts. At regular intervals, choose a random user of the hashtag to win a prize, whether it’s extra swag, a meet and greet opportunity or a free drink. These random acts of kindness will quickly result in a positive buzz around the hashtag, and ultimately they’ll make the event more memorable for the lucky few who are chosen.
After The Event
7 – Use an Aggregator
You can use an aggregation tool like Storify to collect different types of media across the web and to embed it on to your website. Storify can also notify the sources, and best of all, it’s completely free! Using an aggregation tool helps you to expose all of the content that was shared during your event and to present it after the fact in an intriguing mix between a case study and a blog post.
8 – Analyse the Sentiment
Finally, after the dust has died down and the event is over, consider analysing the sentiment of the tweets that accompanied the hashtag to see what people really thought. Although there are expensive tools out there that can assist you to carry out sentiment analysis, from Radian 6 to Sysomos, you can do it on the cheap using tools like SocialMention and advanced Twitter search to get a good idea of whether the tweets surrounding the event were predominantly negative, neutral or positive.
Cybranding’s hashtag intelligence software will also allow you to pinpoint key influencers and contributors, and you can easily compare your own hashtag to that of a competitor. Better yet, you can isolate the negative tweets, find out what the problem was and aim to improve it for next time!
Choosing and deploying a hashtag for an event isn’t as simple as plucking something out of the air, tweeting about it a couple of times, and leaving it to make its mark. Like all social endeavours, it takes careful planning and nurturing to develop, but the results are infinitely more rewarding.
Have you used hashtags for your events? How successful were they? Let us know with a comment!
Hashtagify.me has just become an even more powerful free tool for all those interested in Twitter hashtags. In addition to finding the top related hashtags and the top influencers for each hashtag, now you can also find which are the top languages used with it.
As the Twitter audience continues to become more and more global, it is important to know which hashtags are relevant to which language speakers. Hashtagify.me already allowed you to explore 12,499,159 hashtags (and counting); now you can also find out if they are used by the language community you’re interested into.
To get this new data, just go to hashtagify.me, search your hashtag, and open the “Languages” tab. Enjoy!
Since we released our Hashtag Intelligence tool, the most requested addition has been the possibility to track tweets for an hashtag only for a given language. This is helpful both for hashtags which have different meanings in different languages, and for common hashtags where you only want to focus on users for a given language.
Today we’re glad to announce that this feature has been added to CyBranding Hashtag Intelligence. When you choose to track an hashtag, you can now choose to filter only tweets that are written in a given language. If you do so, trends, influencers and correlations will be computed considering only tweets that use that hashtag AND are classified by Twitter as written in the chosen language.
One caveat though: If a tweet doesn’t contain any word that allows Twitter to recognize the language, that tweet will be excluded from the analysis.
After many months of hard work, we just published the first public beta version of CyBranding Hashtag Intelligence – together with a renewed, always free hashtagify.me
Why this new tool? Because we wanted to go beyond the limitations of the free 1% sampling of all tweets that Twitter gives away. Because we wanted to give you a more detailed, more timely, more insightful analysis of your own hashtags.
If you want to know what this is all about, please take a look at our 3 minutes intro video. And let us know what you think!
It’s been a pretty long time since the last update to hashtagify.me, but things are going to change soon. For now, we are glad to announce that since yesterday hashtagify.me works correctly with all non-Latin alphabet hashtags.
The data for those tags has already been collecting for some time, so the coverage should be pretty good. If you want to explore hashtags in any non-Latin alphabet, now you can have your fun.
Bigger changes are going to follow soon. Stay tuned!
Over time, I started using this blog to post more about technical and start-up related subjects than about hashtagify.me specifically. This was a little confusing, so I decided to split the blog in two: Here I will only post about hashtagify, while I’ll publish all my technical and personal posts on my new blog danmaz74.me
If you came here looking for a specific post and don’t find it, try looking there!
As pointed out by Chris Messina, the “inventor of Twitter hashtags” (rather, the one who pushed for their adoption on Twitter, which is no little feat), Google just rolled out hashtags autocompleting on Google Plus, thus giving their official support for hashtags there.
This is very good news, because hashtags are a really easy way to tell what your posts are about. And because hashtagify.me could add Google Plus hashtags data too in the future… would you like that?