Instagram Hashtags: adjust your strategy for the change in algorithm

Guest Post by Anthony Bergs

Instagram is a growing influence marketing chain with over 850 million active users every month. In such a cut-throat market, it is essential to identify exact tactics to grow your outreach.

So why are hashtags so relevant here?

These hashtags are your best bet to bring organic visitors. An Instagram user interested in a particular hashtag search all related posts using this hashtag. This where they will discover your work.

But do you really want to use those generic hashtags and be lost among the millions of different posts?

Here we will discover specific tricks you can use to systematically exploit the Instagram Algorithm and use Hashtags for your profit.

So how does the Instagram Algorithm work?

The algorithm will decide the ranking of your posts in the list.  So naturally, the posts mentioned above the feed will get more traction.

Instagram released insights of these algorithms in the month of June this year, revealing all the aspects that govern the ranking of your post when a user is searching for a hashtag.

Now it is probable that the algorithm can change subjectively in the near future, but we can use the given standards to build substantial ripples in your Instagram marketing efforts.

User Interests

The factor that creates relevant recommendations is mainly user personal preferences and interests. The users that are using similar posts are more likely to come across your posts and explore your Instagram profile.

Relationships with the users

If a visitor has accessed your profile in the past, they are more likely to see your posts in their suggestions. This is mainly because the algorithm suggests continuous and engaging content that is recommended according to user preferences and interests.

How Recent your post is

The algorithm takes into account the recency of your posts to increase the exposure to an audience. Earlier, Instagram used the chronological order approach in the feeds ut now they are prioritizing posts based on user preferences as well.

Take note of the following aspects as well. The following points also affect the outreach of your posts:

  • When a user is following a lot of accounts, the engagement on your post is relatively lower since there is a lot of competition for finding a spot in the top feed of the usera.
  • If a user is on the application after a long period, your post may not be seen on their profile due to the overall quantity of posts made by competing accounts.
  • Similarly, if the user doesn’t spend enough time on their phones, chances are they will not be scrolling down to see every post in their feed.
  • Business accounts at the platform enjoy better prospects compare to personal accounts. Personal account, on the other hand, has a difficult time while engaging with organic traffic.

How to improve your relationships with your audience

1. Create Meaningful Interactions

Maintaining loyalty with your audience and making timely interactions can help you generate long-term followers. This can help you to get the top spot in their Instagram feed.

2. Comment On Posts With Relevant Content

Engaging with other content creators publically will help you in driving their followers towards your own content. Instagram’s new features to highlight and prioritize comments on the basis of user outreach and platform activity can help you to get the attention of users through your comments.

3. Add Content At Most Active Time Of The Day

Create effective traction by using Insights of your audience. Business accounts can view the peak usages of their audience and post hen they are likely to receive topmost views or attention.

How hashtags help you interact with the most coherent audience

1. Keep an Eye for your Favourite Hashtags

You can now follow your favorite hashtags and receive posts on your feed. You can use this feature to get featured in the feeds of non-followers. However, the advantage can backfire when you start using irrelevant hashtags.

The user following a given hashtag will come across your post through their feed. In a scenario where they do not like the post or find it unrelated to the tag, they can just report the post by clicking “ Don’t Show for This Hashtag.” The feature, therefore, has the potential to get your account red flagged. Ensure the tags are relevant to the posts so that you can gain credibility and specialized traction.

2.Hashtags In Your Story

Another feature introduced recently is the Hashtags in Instagram stories. This gives you better opportunity to expose yourself self to a new audience out there.

The Geo-location and hashtags are effective in bringing the organic audience to your profile thereby creating engagement for your frequent posts and 24-hour lived stories.

3. Understand your Hashtags

Instagram features two different type of hashtags. These are branded and community hashtags. Understanding the underlying contrasts will help you to create a marketing strategy.

The branded hashtags will be relevant and specific to your business sector. So use a quickwitted, easy to remember hashtags that will make your users excited to share your account and your brand hashtag with their peers.

4. Find the Right Hashtag

Now the problematic part of your hashtag marketing is actually finding those hashtags. You can go ahead and identify the popular hashtags through any mobile application or trending blogs, but the trick to making an effective outreach is to prefer the quality of hashtags over quantity. For example, the hashtag #fashion is always trending on Instagram. So your post with the hashtag fashion will fall down the list within seconds.

So how about using a more specific hashtag? Something that defines the content of your page.

The last tip

Follow other users. Look at their tactics and always keep an idea of the ever-changing trends of Instagram. Hashtags are the most organic method to create traction in the audience and truly interact with the interested fans of your content. Use the given tips to enhance your Instagram marketing through Hashtags.

Author Bio

Anthony Bergs is the CMO at a writing services company, Writers Per Hour. He is a certified inbound marketer with a strong background in implementation of complex marketing strategies. Feel free to connect with Anthony on LinkedIn.



17 Content Marketing Statistics to be Aware of in 2018

social media marketing

Most businesses are who are now aware of content marketing are investing in it. But few of these businesses are actually experiencing benefits that can directly be linked back to their content marketing efforts. This could be because content marketers and business owners aren’t investing their content marketing budget properly.

That’s why we have put together 17 content marketing statistics to give you a sense of the trends to follow when planning your content marketing.

#1 Content marketers’ greatest educational needs

64% of the content marketers who participated in this study, said they were keen to learn how to create a better content marketing strategy. If you’re one of them, here’s a content marketing guide that can help.  

#2 Outsourcing content creation

According to recent research conducted by Zazzle Media, 60% content marketers said that they struggled with producing content consistently.

To avoid facing this problem, consider working with a social media and content agency like Godot Media or with freelancer social media managers chosen from freelancer aggregation platforms like Upwork.

It’s interesting to note that 62% small businesses outsource content creation to agencies.

#3 The importance of documentation

As per data gathered by ContentMarketingInstitute, 63% of participating businesses didn’t have a documented content marketing strategy.

Documentation helps with better planning and execution. Begin today by documenting every detail of your content marketing strategy, including which hashtags to use.

#4 Long posts vs Short ones

Long form content beats short form content. On an average, posts that are longer are nine times more effective in generating leads than posts that are shorter, according to Curata.

When investing in content or outsourcing to agencies, focus on creating long guides, blog posts, whitepapers and eBooks to share on Twitter and other social networks.

#5 Content to convert

Content causes conversion rates to increase exponentially. Brands and businesses using content experience an average conversion rate of 2.9% against those that don’t which experience an average conversion rate of around 0.5%.

However, the key to recreating this level of success lies in creating conversion-oriented content.

#6 Videos vs Blogs

63% content marketers claimed to believe in creating video content marketing assets while 60% said they preferred to invest in blogs.

While video is taking over the internet, video based search and SEO isn’t as established or easy to achieve as blogging based search and SEO.

#7 Consistency and frequency

At least 2/3rds of content marketers who participated in the eMarketer study said that they created at least one new content asset everyday.

Consistency is critical in content marketing, and new content has a definite impact on your SEO and search ranking efforts.

#8 Twitter to generate purchases

According to Twitter’s records, 69% people have made purchases influenced by tweets, and 94% people plan to buy from businesses that they follow on Twitter.

Irrespective of your industry, having a Twitter presence is critical. Using this presence, you can reach out to current and potential customers.

#9 Metrics to measure

As per Skyward’s research, the most successful content marketers tend to focus on engagement and conversions more than they do on traffic.

When monitoring content marketing metrics, ensure that you unique, trackable links to enable conversion-tracking for your blog and social media posts. Google’s campaign URL builder and Hashtagify’s hashtag tracker are both tools that can help.

#10 Google’s position

Blog posts are effective only on page one of Google’s search results. 91% people searching for answers on Google only refer to page one’s results, as per Brafton’s research. If you’re not sure how to get on page one, try implementing the Skyscraper technique.

#11 Content as customer’s life support

Content marketing complements traditional sales. According to LookBookHQ’s study, about 49% content marketers are creating content that closely aligns with various stages of a customer’s life cycle.

Alternate between content focused on early stage prospects and hot leads, ensuring that you target them all. If possible, use targeting to deliver the right content to a customer in a particular stage of the sales cycle.

#12 Original content

According to SocialMediaExaminer’s research, 58% marketers said that original written content is the most valuable form of content for marketing. However, this doesn’t mean that you have to personally create all of your content. You may find that outsourcing content creation, collecting User Generated Content or curating fresh content from industry authorities is just as effective as creating it.

#13 Podcasts

As per podcast insights, close to half of podcast listening (49%) happens when your target is at home and 22% in the car. When planning your podcasts, essure that you deliver key information in a compelling manner so it sticks inside your target’s mind even when it’s consumed as background information.

#14 Best content to share

According to OKDork, blog posts remain the most shared content. When planning your Twitter marketing strategy, ensure that you reserve some posts to promote your blog posts. Most viral blog posts become so because they’re extensively shared on social media.

#15 The power of title

As per Hubspot’s research, blog posts with titles that have 6-13 words tend to get shared more than other blog posts.If you have created blog posts with shorter or longer titles, you can alter the title length when sharing on Twitter or other social media.

#16 Webminars

Webinars are effective in lead generation. According to Wyzowl, 87% marketers said that webinars earned them valuable leads. If you have blog posts, white-papers and eBooks, you can convert them into webinars and share them with people in exchange for their email addresses.

#17 Branded content

About 72% marketers believe that branded content is more effective than magazine exposure that was used traditionally. Unless you are targeting local audiences who aren’t accessible online, it’s best to invest in online content marketing.


Using these content marketing trends and statistics, you can create better content marketing strategies and achieve your goals. Any ambiguous quality of content marketing can be verified by studies conducted by various organizations, such as the ones mentioned above. Now it’s over to you. Optimize your content marketing so you can get better results.

Author bio:

Disha Dinesh is a content strategist who works with small businesses. When she’s not writing, she’s drumming up a storm on percussion instruments.

8 Examples Of Good Social Media Advertising

Guest post by Martha Jameson

The most famous marketing efforts come from brands with millions to shell out on expensive ads and campaigns. However, not every business is big and rich enough to finance this. This is why social media became one of the favorite places of marketers looking to improve their techniques.

Even some of the big brands turned to social media because it offers a lot of value for far less money. And truly, it’s fairly cheap, easy to do and much more creative and inclusive of customers than the traditional methods.

Here are some of the most popular social media marketing campaigns and what you can learn from them:

Casper’s Funny Posts

Casper is a brand swing mattresses directly to consumers. Now, most of us don’t even think about mattresses until we need to buy one. This means that Casper would have little to no engagement on their social media.

However, they found a way to stay relevant with interesting and funny social media content which includes funny haiku, Monday posts and sleep related content.

You can take a page from their book and create content that’s different and engaging yet still slightly related to your products or services.



ASOS #AsSeenOnMe

This fashion brand asked their users to share photos of them in ASOS clothes. This is a great user content generated strategy that brought ASOS a chance to fill up their feed with quality content but also promote their products in an easy, seamless way.

Users are known to trust their peers more than they trust brands so this is a great way to implement social proof, good content and product promo.

You can replicate this by asking users to produce content related to your product for a chance to be featured on your pages.




Native Union Pinterest Efforts

Native Union is a popular cell phone accessory brand which wanted to raise their brand awareness in the female 18-30 year old market.

They used Pinterest where they posted their high quality photos and managed to sell their products wholesale to brick and mortar stores.

Native Union Pinterest Efforts

Tweet Bra

Tweet Bra is a funny concept yet it became a useful tool and a really successful marketing campaign.

Since breast cancer awareness is so important, Tweet Bra sends gentle reminder tweets to women to get their monthly check ups.

This worked because a Tweeting Bra is going to grab anyone’s attention and it used something that women used daily to inform them of something important.

While you surely can’t replicate this, it does bring to your attention just how useful those push notifications are in putting your content more closely in front of your readers.


Disney’s InstaGaston Campaign

Disney had an extremely entertaining campaign around the Beauty and The Beast movie premiere. Their method was to give their Instagram account to Gaston, one of the popular characters from the movie. He shared exclusive behind the scenes videos and images of the movie premiere.

“This worked because fans rarely ever get a chance to see a movie premiere that closely. The exclusive content brought the movie closer to the users and made them a part of the event.

You can do the same by giving some exclusive access to your followers on social media,” says Regina Bowland, SMM from Write My X and AcademicBrits.




Anthropologie Open Call

Anthropologie had an extremely successful Instagram campaign when they decided to ask their followers to apply to be models for their new fashion campaign. All they had to do is post images of themselves wearing Anthropologie clothes with a #AnthropologieOpenCall hashtag.

You can replicate this by hosting an easy-to-enter content with great prizes.


Anthropologie Open Call


Apple #ShotOniPhone

“When other smartphone brands put better cameras in their devices, Apple, famous for amazing iPhone cameras, decided to have a campaign promoting their phones on Instagram.

They shared great pictures and encouraged their readers to shoot photos with their iPhones and share them under their hashtag to be featured on their page,” says Luke Binham, a social media writer at 1Day2Write.



Airbnb We Are Here Campaign

This campaign used the Facebook Live option to show their customers how great traveling is and give subtle suggestions as to where to go next. They showed various activities in destinations and included the hosts as well.

These in-depth tours worked because video – especially live video – has become more popular in recent years. It’s a great way to promote your products or services.

But, this also worked because Airbnb promoted experiences. Users are looking for that – new things to taste, smell, see and feel. You can try mimicking this by offering your users live videos of experience your product or service offers.

Air bnb


Bottom Line

Marketing campaigns don’t have to be expensive and hard. All you have to do is find a creative way to promote them on your social media. Take a look at some of these examples to get ideas.

Author Bio

Martha Jameson has been in love with reading her entire life but now she has decided to try writing. Before she chose writing at OriginWritings as her calling, she was a Web designer and a manager. Martha’s main goals are to share her experience, motivation and knowledge with her readers.


Hashtag Do’s & Don’ts to Up Your Social Media Marketing Game

Guest Post by Alice Davison

If you have been keeping an eye out for news on science and discoveries, then you would know that the earliest form of human drawing known in history came into light just a few days back. Scientists have discovered a drawing on a rock found in a cave in South Africa. They did a double take after they saw that the drawing looked all too familiar.

Hashtag, Hashtagify, Social Networks

Yeah, you guessed it right. It’s official, the earliest human drawing is that of a hashtag (#) or the US pound symbol on our phones. It seems like our ancestors knew (around 73,000 years back) we would be swooning over hashtags on Insta and Twitter, come 2018.

How about that for your #followfriday fact nugget? Hashtags are everywhere these days, and as a social media marketer, knowing how to use them the right will always come in handy.

Take a quick tour into the world of hashtags before we discuss the do’s and don’ts of hashtag use for social media marketing. We all know how the right hashtag at the right place can turn the tables for your business. So here’s to knowing what to do and what to avoid when you are using hashtags for your social media marketing campaign.

A brief history of the hashtag

We all knew of the hashtag symbol as the pound symbol on our phones. We have also been using it for indicating numbers or using it as a prefix to numbers. However, the hashtag first came into use on social media when Chris Messina tweeted by using the hashtag as a suggestion of categorising groups and communities on the Internet. That was back in 2007.

Cut to 2014, and Merriam Webster declared ‘hashtag’ (#) as the word of the day on June 23rd, and included it in their dictionary as a word. The definition of hashtag at Merriam Webster sums it up as a word or phrase with a # in front, used to classify the word or phrase as a specific category on the Internet.

We have come a long way from that, and studies say that 125 million hashtags are shared on social media platforms every day. That’s quite a lot of hashtags indeed!

If you are a social media marketer in 2018, you must be no stranger to the amazing potential of hashtags to strategise your marketing practices. However, even the best intentions can sometimes go woefully wrong on social media. Here is a sneak-peek into the social media etiquette world with do’s and don’ts of hashtag use for marketing.

The way to happy hashtags – do’s of hashtag usage

From marketers who cannot stop gushing about Instagram to the ones who swear by Twitter, everyone loves hashtags. Below are the must-do’s for hashtags if you want to stay a step ahead of the competition in your social media marketing game.

  • Do get creative with your hashtags

Hashtags are fun to use, and should showcase your creativity. Your hashtag does not necessarily have to contain the name of your brand. You can use a lot of popular hashtags to highlight your post as well. For example, if you are an e-retailer for footwear, using #tuesdayshoesday is a clever move to get all shoe aficionados onboard. The more creative you are with your hashtags, the better the engagement rates. Put on your thinking cap and join the pun (intended)!

  • Do make your hashtags for the users

Hashtags are, at the end of the day, promotional. Hence there is no point in making them so difficult to comprehend that users are practically clueless about them. Make sure that you create and use hashtags that they can use in their posts as well. Kew Gardens, London, came up with the hashtag #christmasatkew last year for all its social media posts. It also encouraged visitors to put up their pictures on Instagram with the hashtag for higher engagement rates and increased footfall last holiday season.

  • Do include trending hashtags

Going with the flow ain’t too bad, especially when it comes to hashtags. Trending hashtags relevant to your industry can take your posts places. You would be getting more brand exposure with those #motivationalmonday or #wisdomwednesday quotes, and people are more likely to spread them around. Hence, why not make the most of the trending hashtags that gives the exposure that your business needs on the Internet?

  • Do encourage people to share your hashtag

A hashtag wins the day when it transforms itself into a successful call to action. Always encourage your followers to use your hashtags through active promotions. When it comes to social media marketing, you have got to rely on the power of the people on the Internet. The more relevant and useful your hashtags are for your target audience, the more likely they are to be shared. Offer deals on sharing hashtags or come up with interactive strategies like hashtag contests over the best post by a user for popularizing your hashtags.

  • Do streamline your hashtags for social media

Finally, use hashtags as fit for the social media platform. While Twitter hashtags are more formal in tone and carry a more purposeful message, Instagram posts can have unconventional hashtags that break the mould. Limit experimenting to the more informal and interactive platforms of engagement such as Instagram. Drive the more business-focused, sombre hashtags for Twitter.

Steer clear of the cringe-worthy way – don’ts of hashtag usage

Like every other social media trend, hashtags have also had their fair share of all sorts of odd uses. To ensure that users find what they are looking for right where you want them to, here is what you should not do when using hashtags for your social media posts.

  • Don’t stuff up #your #posts #with #too #many #hashtags

Twitter shows high engagements rates on posts with hashtags, and the ones with two to three hashtags are more popular than the others. Keep your hashtag use per post up to three. Overstuffing the post with multiple hashtags do not always say that you are in trend. It often leads to confusion among users and enlists your post under too many hashtags, making them all redundant.

  • Don’t create irrelevant hashtags

If you offer musical accessories, ideally speaking, the hashtag #travelthursday might not be the one you should be going for. Irrelevant hashtags only cram up space in your Insta posts or tweets. Being right on the face is a great way to go when it comes to using hashtags, so only use the ones that are in tune with your niche audience and industry.

  • Don’t go for an ALL CAPS hashtag

Posts with ALL CAPS put off people faster than you know. You would not want to receive an email, text or DM with shouty capitals, would you? Your posts or tweets are just the same. It is a way of interacting with your target audience, and you would not want them to scroll on without a look at your post, right? Avoid using ALL CAPS for your hashtags unless you are using acronyms like WHO, NASA or LOL.

  • Don’t make your hashtags #waytoolongtotheextentofdefeatingitspurpose

Of course, this one’s a no-brainer. But too many social media marketers are guilty of doing this, mostly for the sake of being innovative. But keeping it short and simple is the way to go when it comes to hashtags. Think of Twitter characters every time you try to come up with new hashtags for your promotions. Limit all your hashtags to two to three words. It is best to chop one long hashtag into two short ones or shorten the words, as we do while texting someone.

  • Don’t ever punctuate your hashtags

An occasional underscore is cool, as it livens up the hashtag from time to time. But anything beyond that is simply hashtag heresy. Words or phrases preceding a space or punctuation get cut off from the rest of hashtag, and you end up with an incomplete hashtag. Do not put punctuations or spaces in hashtags unless you want your posts looking incomplete or careless.


Be it the use of punctuation or learning the way to include relevant hashtags in your posts, the do’s and don’ts of hashtag usage can come in quite handy for budding social media marketers. Go by the golden rules stated in this post, and there will be no stopping your brand from picking up those valued engagement ratings that you have always dreamt of. Good luck with promoting your brand on social media with hashtags! #morepowertoyou

Author bio:

Alice Devison, a Melbourne-based digital marketing expert, offers prompt assignment help for students through When not providing his international clients with brilliant marketing insights, he enjoys hiking and writing enriching assignment blogs on marketing trends in the current times.


Successful SMM Techniques to Consider On Any Budget

Guest Post by Kristin Savage

Social media marketing remains one of the cornerstones of successful advertisement. With millions of people actively using platforms such as Facebook, Twitter and Instagram, marketers are bound to take advantage of such a lucrative market.

blog post

According to studies, 95% of adults are more likely to follow a brand online if they see social media marketing activity with their name on it. Coupled with the fact that 34% of world’s population uses social media and the internet, the math on whether or not SMM is important is pretty clear.

However, not every company or startup has the budget necessary for paid advertisement. Luckily, social media marketing allows for a plethora of advertisement techniques with little to no costs.

Benefits of social media marketing

Before we get into the specific techniques, let’s take a look at why you should care about them at all. After all, social media marketing is only one of several effective marketing techniques. If we break down the benefits and advantages of social media marketing over others, they would look like this:

  • Industry authority and recognition – Getting recognition as the de facto provider of quality content and services in your niche is important. Many brands struggle to find their footing in the digital world due to a lack of social media exposure. By introducing such a marketing methodology into your brand, you will get a cheap and easy way to build exposure, recognition and buzz around your company.
  • B2C and B2B networking – Social media platforms such as LinkedIn, Behance and even Tumblr are great for networking both in B2C and B2B. Companies often use these platforms to promote their products, recruit new staff and create an online presence overall. The best thing about this type of networking is that it comes free of any cost.
  • High ROI – Social media marketing is one of the cheapest and most accessible ways to market a brand. All you have to do is create dedicated pages with your brand’s name and content to get started. While paid advertisement and ranking boost is available to would-be brands, it is completely unnecessary if you play your cards right.
  • Valuable data and feedback – Most importantly, social media platforms allow you to communicate directly to your customers. It takes only a few seconds to respond to someone’s worries or ask people about their thoughts and opinions in regards to your brand. You can get very valuable customer data by simply talking to your followers in a casual and non-obtrusive social media manner.

SMM strategies to consider

  1. Chase after trends

The name of the game in SMM is content creation. The more content you have on offer, the more likely you are to attract an audience. People love to follow pages that offer valuable insight about popular trends and up-to-date news. In that regard, it’s important to follow your industry’s trends and implement them into your content.

For example, if a new and intriguing book design concept has become popular; why not talk about it on your design agency’s page? The goal of SMM is to attract as many likeminded people to your brand as possible. That way, you will build a community of followers who can communicate among themselves even if you don’t post a piece of content now and then.

  1. Audience targeting and segmentation

One of the major benefits of social media marketing is the fact that you have access to literal billions of users. It’s quite easy to target individual audiences through specialized content and segment them into manageable groups. Each brand has numerous products and services attached to their name.

Just like any one person in the world, not every follower will like everything they see on your page. To that end, you can create content based on different product lines and customer profiles. Once you gather a sizeable following, you can conduct a small survey to see how many of your readers fall in each distinct category.

Believe it or not, an international audience isn’t impossibility through social media platforms. You can check Pick Writers’ translation reviews to find a professional translator for your social media content. This will allow you to create much clearer content planning strategies for the future.

  1. Motivational content works

Easily digestible content will always take precedent in social media channels. Some of the most popular and shareable content on platforms such as Facebook, Twitter and Instagram falls into the “motivational” category. It’s quite easy to understand why – people like to see encouraging and positive messages.

You can create a content plan that focuses on motivational quotes, thoughts and life goals and complement them with mellow images. These content pieces can go alongside your logo and visual elements for added effect.

  1. Using Thunderclap campaigns

Thunderclap is one of the most popular and effective social media marketing techniques out there. Best of all, it is completely free to use and allows brands to reach very sizeable audiences. The secret of Thunderclap is in the fact that you can use your existing follower base to attract new customers.

Each of your followers can participate in the “thunderclap” and let you post an automated piece of content on their profile pages. This content pops up on every participating profile at the same time, effectively creating an online flash mob. The subsequent reach and conversion rates would shock even the most cynical social media marketing manager.

  1. Implement proper hashtags

Social media campaigns often live and die by the hashtags that accompany them. While Instagram gave birth to the trend of implementing hashtags, platforms such as Tumblr and Facebook have fully embraced them in the meantime. Make sure to use easy-to-memorize and relatable hashtags in your social media marketing content. All you have to do is type a hash and follow it up with a word or a phrase you want to associate with.

If chosen correctly, it will help you reach an audience which likes to see content related to that tag. Use as many hashtags and in as many content pieces as you want. Just make sure that you use the ones related to your brand, industry and niche.

  1. Consider using memes

Memes are a very popular and trending topic on social media platforms. In short, memes often represent witty commentary written across an image from a popular movie or a TV show. Memes are a great way to approach younger audience or anyone who is remotely familiar with the content included.

Memes are great in social media marketing because of their cheap entry price (at zero cost) and the humor that accompanies them. Very few people are able to resist the urge to comment or share a funny meme with their friends or colleagues. It makes sense to brand your custom memes with brand-specific content in order to gain more exposure and buzz as a result.

  1. Use calls to action

Lastly, one of the most important elements to any content marketing strategy is to include calls to action. CTAs revolve around literal “requests” from the viewers, allowing you to provoke a response from your followers. Calls to action can include anything from purchase requests, friend recommendations or comments on the content itself.

Use calls to action in order to create activity surrounding your content and make sure that people involve in it. This is the best way to start building a community around your brand at zero costs. All it really takes is to write creative CTAs and not be afraid to ask your followers to speak their minds. They wouldn’t expect anything less from a prolific brand such as yours.


As you can see, you don’t need a six-figure budget to start a successful social media marketing campaign. Creativity and professionalism go a long way when it comes to online marketing, especially through social media platforms.

Make sure to try different techniques before settling for the one (or several) that works. It will help you figure out which content types you are good at and how involved you would like to be with your day-to-day social media management. In the end, all that matters is that your brand’s presence grows organically and without any artificial (i.e. paid) advertisement.

Author Bio

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.  She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion. You can find her on Facebook and Twitter.

6 Ways to Get Your Content Trending On Instagram

Guest Post by Elizabeth Mailey

Now a day’s business continues to working making their content trending and attractive so that more readers can read your content. There are different ways that business adapt to make their post to go viral, trendy, and highlighted on the bench of posts on different social media accounts. Now a day’s one of the most popular social media channels that focus all business, brands and even celebrities are Instagram. According to the analytics, the most trendy and strongest platform that is used in today’s in social media platform is Instagram.

Due to such reasons, everyone wants to get engage their users with the trendy post on Instagram. Attractive engagement brings more opportunities to increase visibility and with that visibility your post become the topmost mainly on Instagram. So in order to boost experience and engage customers, there are different tips that help you to make your post trendy and easily deliver your message to the large audience.

Pick the Right Hashtag

It is stated in the Sprout social that 7 out of 10 hashtags used on Instagram are exclusive. In today’s social media marketing hashtags are consider one of the most important elements that are largely used in almost all media platforms. Choosing the right hashtags for your Instagram posts is vital for your business in order to optimize the discovery of most trendy content.

Also do not directly added branded hashtags do some creativity and fun with your branded hashtags but at the same time assure that it must be linked with your brand story that you actually want to tell to the large audience. According to the Davis Alston “Social media is not a media. The key is to listen, engage, and build relationships”.

Generate Massive Engagement

In order to make your content or post trendy on Instagram likes and followers is not enough for engagement that you need to look for. But share, comments, add the call to action is another approach that makes your increase more engagement. According to t6o the analytics 70% of the Instagram post is even not seen but still, Instagram is considered one of the most engaging platforms on social media because it focuses on post saturation and content overload. It is also advised that more users on Instagram are active on weekdays rather than weekend according to the analytics so you need to be more selective related toward your post.

Utilize the 3×5 Hashtag Method

The 3×5 Hashtag Method is something new and unique method that help to boost engagement and become more focus and targeted with the chosen hashtags. So in order to make your content trendy on Instagram find out 3×5 Instagram Hashtag because it helps to enhance the level of engagement.  One thing to make sure the hashtags you are picking in this method must be relevant to your brand message that you want to tell to targeted audience and customers. In the 3×5 method be real, specific, and be intentional.

According to the Seth Godin “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay”. When you are doing them you will get the infinite engagement on an Instagram post that you desire for. On your Instagram account, the top post will enhance by doing this. This will enhance brand visibility and make your content trendy and top post.

Instagram is an effective tool to target a large audience and widen your followers and customers circle. On Instagram, you have an opportunity to show your follower who and what you are, and your brand is. When your visibility and followers are increased this is also considerations that Instagram algorithm used while checking the trendy post on Instagram.

Create a call-to-action (CTA) in your caption

It is hard to predict that what Instagram algorithm favour more including likes and comments. Your business must require to generate hundreds of comments in order to make your content trendy on Instagram. Call to action motivates readers to keep engaging with your post, do more comments and spend more time on viewing your post. It means Instagram takes the call to action into considerations while selecting top post or trendy content on Instagram.

In order to create the call to action feature on Instagram, you required to do your followers to take action on something after reading your post. Like if your post is related to any product then you can ask them what they think about this new product as well as encourage them to tell their answers on comments box.

Don’t post more than 4-6 times daily

Some business thinks posting stories on Instagram on an hourly basis is the good practice but actually, it is not. It means on daily basis you post 24 stories on Instagram. It is important while you uploading the story on Instagram you do not upload more than 4 to 6 stories on daily basis. Because the longer your Instagram post the fewer followers will watch your whole stories. The Instagram algorithm take this fact into consideration and if it happens then your post will not become trendy.

Offer Free Advice or Information

Another trend that Instagram algorithm set is providing free advice and information to your Instagram followers. This way you can grain trust of your followers and increase engagement. Educating customers is one of the ways to build brand loyalty and when more followers read your post then your content will automatically become trendy due to more likes, shares, and comments. Offering useful information trendy facts turn your followers into paying customers.  If your brand is cosmetic product then you give information and advice related to the most trendy makeup techniques or tips on how to make your body fit natural tips and exercise.

Author Bio

Elizabeth Freelance writes SEO content for companies that want to rank high on Google. Her work has been featured in many high authority sites like HubPages, and Forbes. She focuses on balancing SEO needs and knowledgably content and never forgets to entertain the audience with comical sections. She also behind edits academic assignment on Assignment Help for student online. She like travelling and spend time on social media.

How To Use Hashtags When You’re Working With Big Data

Guest post by Donna Moores

Hashtags are no longer just your smartphone’s pound sign. Rather, they now enjoy a prominent position in the most renowned social media, such as Twitter, Facebook, Google+, Instagram, and Pinterest. They are probably the most prevalent way of classifying content on social networks. Nowadays, hashtags have become such a significant part of our life that it is unusual to find anybody who is not familiar with what they are. In fact, the term ‘hashtag’ is so popular now that it has been included in various prestigious dictionaries such as the Oxford dictionary, the Merriam-Webster Dictionary and the Scrabble Dictionary. However, even though majority of individuals today know what hashtags are, there are still a number of people who do not understand how to use them.

According to Chris Revengton, CMO of HandmadeWritings, social networks are a significant channel for consumer engagement and content distribution and, obviously, marketers go where the customers are. Therefore, for companies that use social media big data to drive sales and improve their marketing efforts, hashtags are a great tool. With the help of hashtag analytics, they can analyze tremendously large data sets to identify patterns, trends, and links, especially relating to human behavior and communications.

Hashtags not only make your own content discoverable but also enable you to locate appropriate content from other individuals and companies. They facilitate you in connecting with and engaging other users on the basis of a mutual subject or interest.

Using Hashtags with Social Media Big Data

Understanding the proper use of hashtags, particularly when working with big data, is pivotal to your success. Here’s how you can get maximum benefit from using hashtags:

  1. Be precise

When it comes to using hashtags, precision is the key. The more precise you can get with your hashtag, the more targeted your audience will be. And, we all know that a targeted audience usually means improved engagement.

For example, if your company deals in baby products then instead of using #parents or #moms (that can result in parents/mothers of children belonging to all age groups), use #newmom. The hashtag #newmom targets mothers of newborn babies which is your main audience.

  1. Keep in mind the social network you are using

No matter what social network you use, the primary purpose of hashtags is content classification and discovery. However, the use of hashtags still varies from one network to another.

In general, hashtags on the photo-sharing and video-sharing networks concentrate more on the narrative of the content. However, in case of Twitter, hashtags are often more focused on a topic of conversation, or a group of individuals (such as a discussion) that you would like to involve.

It is important to conduct research according to the social network prior to using hashtags. Majority of social networks offer tutorials for hashtag choice and usage. Moreover, take your time to ascertain the most prevalent and most appropriate hashtags on a particular matter for every platform. This additional time you devote will recompense in the form of customer engagement.

  1. Think of appropriate, unbranded hashtags

The brand hashtags you use should not have to mention your brand label. In fact, they should epitomize your brand and what you signify.

For example, the famous Canadian tourism company, Destination British Columbia generated the hashtag #exploreBC and used it to share picturesque photographs of British Columbia taken by their workers and the general public. Witnessing photographs from the community on their official account encouraged more of their fans to embrace the hashtag and post their own photographs. Intrinsically, the business has shaped an escalating drive that supplies them with eccentric, fan-generated content to share on their social networks.

Moreover, hashtags are also useful for audience-generated content drives and competitions. Remember Lay’s Potato Chips contest called “Do Us A Flavor”? It stimulated individuals to share their finest potato chip flavor ideas. The company introduced a brand hashtag movement using the hashtag #DoUsAFlavor with the objective of engaging audience and collecting ideas.

Using a brand hashtag can not only drive input and engagement, it can also consolidate all the posts that are labelled with it on a hashtag page. This is useful if you are using the hashtag to gather entries for a campaign or competition, such as what Lay’s did with the #DoUsAFlavor hashtag.

Brand hashtags can also be used to increase awareness for drives and initiatives. For instance, Concordia University Irvine (CUI) used their brand hashtag, #askWASC during an accreditation appraisal from The Western Association of Schools and Colleges (WASC). In order to engage and inform everyone about the significance of the WASC accreditation, it introduced a brand hashtag movement and posted questions to their social networks for eleven weeks. In response, the students were asked to share their answers as well as suggestions using the hashtag. This tactic was a huge success and the university was ultimately granted a 10-year accreditation.

Final Words

Hashtags can make your content discoverable to a wide-ranging audience. The article discussed some ways of using hashtags when working with social media big data that can pave your way toward success.

Using hashtags will let you make your presence felt to an extensive social media audience. Always ensure that you are posting the best content, and creating the right impression.


6 Mistakes to Avoid While Creating Hashtags

Guest Post By Adela Belin

Prior to 2007, the symbol ‘#’ was merely a pound symbol as opposed to today when it is better known as the hashtag.

Today, everyone on social media is using hashtags. While some brands are using it for fun, others are utilizing them to amplify reach or go viral. As social media marketers, it is imperative to include hashtags in your strategy, across mediums.

However, merely using hashtags is not enough. It is important to choose the right and relevant hashtags to reap benefits. Here are 6 glaring mistakes to avoid while coining hashtags –

Not Researching

If you think hashtags are one of those things you can conveniently leave for the last minute, you are mistaken. The best ones are those that are well-researched.

Once you have your hashtag strategy in place, start with the in-built search function on Instagram and Twitter – it’s the best place to see the kind of traction a particular hashtag is receiving or if the hashtag you plan on using has already been used before.

Most importantly, ensure the hashtag you decide upon hasn’t already been used by your competitor and does not have a double meaning because that could hurt your brand.

If you are having trouble researching, you can also try hashtag tools such as Hashtagify to find real-time data and insights about any hashtag.

Generic Hashtags

Your hashtag needs to be memorable while reflecting your brand or campaign. Using a very common or generic hashtag kills the purpose because your content will most probably get lost in the crowd and will fail to speak to your target audience.

So, don’t restrict yourself to the usual, boring ones. Get creative – put some thought into the hashtag, list down your campaign objectives or call to actions and come up with something crisp and unique in order to stand out.

It is also a good idea to piggyback on popular hashtags such as #FollowFriday, #ThrowbackThursday, #OOTD (outfit of the day), etc. that are relevant to your content and other local hashtags which come to good use especially if you are posting about an event.

Complicated Hashtags

While generic hashtags are a complete no-no, so are the complicated and lengthy ones. Remember – it is a hashtag not a sentence. Hashtags are meant to be succinct. After all, you want people to remember it and use it as well.

Examples of some clever hashtags are Lays’ #DoUsAFlavor, Coca-Cola’s #ShareaCoke, Red Bull’s #PutACanOnIt among others. They all got immense traction and steered conversations owing to their snazzy nature.

Not Capitalizing Letters

If your hashtag consists of more than 1 word, it is advisable to capitalize the first letter of every word in order to improve readability. For instance, #InspiredByYou is likely to be better received than #inspiredbyyou. Won’t you agree?

Hashtag Overkill

#You #can’t #use #a #hashtag #for #every #word – if most of your posts look like this, you are doing hashtags wrong.

Yes, hashtags are important but that does not mean you overuse them and let them overpower your post. Going on a hashtag overdrive reflects poorly on your account, making your posts seem clumsy and spammy. Next time you are confused what to tag, think about what the main theme of the post is and use hashtag/s accordingly.

If you are coining one related to your brand or campaign, stick to one strong one and maintain consistency across your posts instead of using multiple hashtags and diluting your communication.

Not Tracking

Just like any other campaign, even a hashtag campaign needs to end with analysis. It is not as tedious as it sounds. The evolution of hashtags has given rise to several tracking tools that specifically measure the effectiveness of hashtags.

Tracking hashtags helps you measure its reach, engagement, mentions and performance. Knowing these key insights helps you learn from your mistakes and plan better for your next campaign.

Need some inspiration?

Here are some noteworthy campaigns that were driven by the innovative use of hashtags. Check them out and step up your hashtag game.


Author bio 

Adela Belin is a Social Media expert and a writer at Writers Per Hour. She creates content surrounding marketing with a focus on social media and digital marketing. Feel free to contact Adela on G+.

The Future of Hashtag Marketing: What You Need To Know About Activations And Hashtags

Guest Post by Nina Ritz

While audience engagement is invaluable in business promotion, that is by no means where your attempts to get closer to your audience should stop. Letting them know that they are heard and appreciated is great, as is getting your message across, but that is not the best way to reach them

Just think about it, would you want someone devoting all their eloquence and a fair bit of their time to convincing you that their product or service is amazing, or would you prefer simply having them demonstrate that quality by giving you a chance to actually test the product or service in question. That’s basically the difference between audience engagement and activation.

Brand activation

So how is this strategy usually leveraged? Most of the time, brand activation could almost be confused with experiential marketing, but there is a significant difference. While experiential marketing involves similar procedures and requires you to establish the same type of relationships, it doesn’t have the same goal as brand activation. The purpose of experiential marketing is to get people to your event, where they can indirectly learn about the benefits of your product or service.

Even though brand activation campaigns might look completely the same up to a point – there is one significant difference – it’s all about giving your potential customers a chance to actually get a feel for what you are offering, and enabling them to make an informed judgment on whether they want to continue using your services or products. In the world of software, this might be described as a free trial of sorts, however, there is another way that activation is leveraged, but before we get to it, we need to pay due respect to the other part of the equation.



While at first they were met with a fair bit of resistance even on their native platform, Twitter, right now, hashtags are used across a range of social network websites, although not always with the same kind of success or acceptance. Their ability to connect previously unrelated threads and to easily find information you are not even sure exists has been leveraged by marketers since the very inception of the notion.

At first, hashtags were mostly used for audience or market research, providing the marketers with information but not much else. It wasn’t long before businesses realized that they don’t have to just wait for hashtags to crop up, but could hope to start trending some of their own and use them to actually get closer to the audience, instead of just getting familiar with them. Soon after, influencer marketing became a thing, bringing even more importance to hashtags and getting established as one of the more prominent social media based promotional strategies.

The merger

Remember how we compared brand activations to software free trial? In that scenario the most you could stand to get from a successful activation was a new customer, and perhaps a couple people close to them who they’ve recommended you to. However, if you introduce a bit of social media magic in the form of hashtags to the entire procedure, you can increase your reach way beyond you would ever have been able just with activation strategies.

Today no one is activating their audience in silence and isolation. Quite the opposite, if they want a chance to test your product, they need to commit to sharing the results of the test with all their followers. Brands can invest quite a bit of effort into attracting and retaining this kind of attention, and while that effort always pays off when everything goes according to plan, there have been catastrophically derailed campaigns which should still serve as cautionary tales to those who believe they can completely control their audience’s behavior on social media.

However, since the benefits of a successful activation involve building a relationship with your audience, promoting your product to them and their followers and potentially even getting some evangelist along the way, despite all the risks, you would do a service to yourself by consulting with renowned digital marketing agencies on how to handle this type of promotion, and how to avoid its pitfalls.

This method is not only effective because people are getting something for free and are eager to reciprocate in some manner, but also because it’s one of the rare types of marketing which doesn’t require your customers to go on a limb by trusting you, but instead allows you to place all you cards on the table from the very get-go. In the world of advertising, this kind of transparency is refreshing both for the marketers and for the customers.



In order to examine what this looks like in practice, we don’t need to go much further than Coachella Valley Music and Arts Festival, which is becoming a treasure trove for advertisers. Brands leverage their opportunity to reach the festival’s audiences in different ways. While some, like Spredfast and Lucky took the free stuff approach giving visitors to their stands vibrantly decorated milkshakes and hand-knitted bandanas, respectively, and asking for nothing in return except perhaps some social networks love.

Another way that advertisers on Coachella found to engage the audiences is by creating photo opps or booths that might attract the attention of the festival goers and entice them to become a part of the brand’s story. Juicy Couture did this by encouraging people to take a photo in a beautiful vintage convertible and share it with their friends. Similarly, Bumble created a winter wonderland setting to attract some attention, but that’s not all they did.

While some brands rely only on the people they can reach by the campaign on its own merits, most of them also try to actively involve influencers in their campaign. Ideally, the influencers will be on the spot, and activate directly, but even getting them to share the photos of others enjoying your offer and to support the related hashtag, can help your campaign immensely.


In retrospect, it seems absurd that anyone would ever invest in brand activation without ensuring that their efforts will be as public as possible. However, hindsight is 20/20, and despite us knowing how organically this strategy synergizes with hashtag campaigns, bringing the two together for the first time must have demanded quite a bit of creativity. Even now, when we know the formula, a lot of these strategies fall flat in actually reaching the audience, which is why, despite their amazing potential, you shouldn’t just rush into one before doing your research.

The Best Tools for Digital Marketers

Guest post by Nicolas Walker

Before you conduct an online campaign, it is important to plan and research thoroughly if you want to make your marketing easier. Your decisions must be data-driven, so you must choose appropriate marketing tools to quantify your data accurately and maximize your marketing efforts. Free marketing tools could be the difference between crushing and reaching your marketing goals.

The main purpose of marketing analytics tools is to measure, manage, and assess the performance of your marketing campaigns. If you own a company, you obviously want to operate it with the lowest possible costs. You also want your marketing department to prove its real worth. This is where marketing analytics come in. You can start optimizing the return on investment and get insights from the consumers and current online trends. Are you considering opening an academic writing site? Get insights from EduBirdie. This post highlights a list of marketing tools, their features, strengths, and weaknesses. It is imperative that you pick the most appropriate set of tools to analyze data and use the information to improve your marketing outcomes.

1. MixPanel

This is an event-based tool that tracks the activities on your blogs, websites, and mobile apps. With MixPanel, you are able to track the steps taken by your audience on your apps (iOS and Android) and websites. For every event you include in MixPanel, you can see the trends and counts used by your guests and in the order in which they unfold. The main features include:

  • Tracking users by the number of sessions and views of particular events
  • A/B testing of different versions of mobile apps as well as results tracking
  • Funnels

mix panel

You have to determine the activities you need tracked and focused on. You can do this through visual selector or addition of code annotations. After defining the crucial actions, the events will be summed up and the metrics will be presented on your dashboard. MixPanel is perfect for product manager because it is more focused on products than marketing. However, digital marketers can use it to determine consumer behavior and maximize the funnels.

2. Heap Analytics

This is one of the most recent mobile analytics tools with the same capabilities as the MixPanel. If you are looking for marketing automation Heap Analytics can help you to track the actions of your site visitors automatically. You can also choose manually the events you would want to be analyzed which will be displayed on the dashboard. It is also possible to track individual habits so you can categorize users depending on their behaviors. If you want to create funnels, Heap Analytics collects data automatically and you can view the history of the events from the day the tool was installed. If you have an Android app for your marketing scheme, Heap Analytics will not help because it doesn’t support such apps. It is only suitable for iOS apps, websites, and product campaigns.

3. ClickTale

If you need analytics for customer experience, ClickTale is the go-to option for your business. It creates reports on the behavior of the consumers as well as visual heat maps. If you want to know if the audience is paying attention to your email marketing campaign, this would be a great solution. It will show you the mouse movements of the email recipients, how they scroll pages and their behaviors. The strengths of Clicktale area:

  • You can discover the most critical CX and funnel issues
  • It has the best-in-class visuals that represent customer experience
  • Gets into the shoes of the visitors to check your digital touch points as the heatmaps and session replays do


4. Oribi

Do you want to make quick and smart data-driven choices? Oribi is a simple tool with a straightforward interface and result-oriented features. It is very simple to use and you need not worry about complex analytics and reports. It collects automatically all the web events and conversions so you don’t need to define them manually or adjust the codes. Oribi tracks any change on your website and highlights it as a new activity plus the trend that follows e.g. a change in outcomes or any significant occurrence. Basically, the tool is designed for any digital marketer who wants to improve their results without the use of analysts and developers.

5. Google Trends

If you want to view the most recent trends, visualizations, and data on Google, this tool will help you see just that. You can see exactly what is trending and get validation on any idea so quickly. If you are interested in a certain industry, just type the name and click the Enter button. You may add other terms and start comparing data. You will also find interests in various regions and related questions. You may also search information by time period, countries, and categories like YouTube. By now you should know that YouTube seconds Google in the top search engines. If you have a business and want to know more about your competitors or are curious about particular trends on Google, Google Trends is the perfect tool to use.

6. Ahrefs

This is probably one of the best SEM and SEO tools. It has a content explorer that enables you to research on the top content. It is, therefore, the perfect marketing tool for content marketers and copywriters. What you need to do is enter a keyword on Ahrefs and you will receive a list of popular articles ranked according to their performance metrics. The key features in Ahrefs include:

  • Linking opportunities
  • Over 2B indexed articles
  • Thousands of articles for every keyword
  • The list of articles are filtered by domain rating, language, traffic, social share, word count, and backlinks

You can learn just anything about the competition by using Ahrefs. It gives insights on where to find traffic, where to rank for particular keywords, and the most appropriate backlinks to use on your site.

Each and every marketing tool highlighted above has its own pros and cons. Before you apply them, consider your marketing goals and then choose the most appropriate.

Senza titolo

7. Hashtagify is a free hashtag discovery tool that helps you identify the most popular hashtags used on Twitter, unearth the influencers who are using those hashtags, and understand usage trends regarding those hashtags.

Hashtagify has just released a new Instagram tracking feature, and they’ll not only tell track the conversations happening with the hashtag, but also how many likes and other engagement those conversations are having (showing you the true potential).

This is a great research tool, and can give you a lot of insight into what other users are talking about and how to jump in on the conversation.





Author bio

Nicolas Walker writes SEO content for companies that want to rank high on Google. His work has been featured in many authority sites like HubPages, and HuffPost. Walker focuses on balancing SEO needs and informative content and never forgets to entertain the audience with comical sections. He also edits academic essays on