The online realm has made conversation more instant than ever, and as it had all other things, it has also transformed parenting. Seventy-nine percent (79%) of parents who actively use social media agree that they get useful information from their networks, including 32% who “strongly agree”. According to Pew Research Center surveys, “two-in-five parents who use social media say they got support from their networks for parenting issues over the past month, and mothers who use social media are nearly twice as likely as fathers to say they get support.” More than half (59%) of parents who are social media users said they had come across useful information about parenting while looking at social media content. 7% say this happens “frequently,” while 26% say this occurs “sometimes” and only 26% “hardly ever.”
For parents who find themselves texting with one hand while juggling the diaper bag, coffee, or keys in the other, hashtags can be a quick way to search for information. This of course creates opportunities for marketers who need to reach parents with their message. To make it easier for you, we’ve rounded up a few of the best parenting hashtags you need to know if you’re interested in this market:
Among many parenting hashtags, #kidshealth seems to be one of the most useful, as their kids health is always at the top of the mind of parents. In the past few days, this hashtag got an average of 118 tweets per day. We think this is a perfect opportunity to reach the parents market – the hashtag is popular enough to generate a few blog posts across the Internet, but isn’t too popular that your tweets might go unnoticed if you get in on the hashtag.
— Curved House Kids (@CurvedHouseKids) October 30, 2015
— Dina Kulik (@DrDinaKulik) October 29, 2015
— Jeff Wise (@kids_exercise) October 25, 2015
— Marc (@MarcsBasket) October 23, 2015
— Meghan Walker (@drmeghanwalker) October 29, 2015
While it hasn’t yet gone mainstream, you can definitely hop in on the hashtag and take advantage of it.
Although this hashtag is admittedly non-exclusive to parents, it is very much used by this special category of chefs. After cooking meals day after day, sometimes you just can’t seem to figure out what to cook for dinner. For brands which want to reach parents with messages related to nutrition, this can be a very useful venue that goes beyond the most obvious choices.
I need ideas! What's for dinner tonight? #whatsfordinner
— Mariah Moon (@thesimpleparent) October 24, 2015
The crockpot was the greatest invention ever. Homemade chicken & dumplings will be waiting for me when I get home. #WhatsForDinner?
— JoElizabeth (@JoElizabeth) October 26, 2015
— Robyn (@radrc) October 25, 2015
— GL PIX (@guille_lastra) October 25, 2015
— dieswaytoofast (@dieswaytoofast) October 22, 2015
3. #RaisingAGenius (or #raisingagenius)
All parents are proud of their own kids. #RaisingAGenius is a hashtag used by parents across the globe to show off their children’s advanced skills. Whether doing a clever trick or painting a Van Gogh-looking masterpiece, you’ll find different things kids do that are advanced for their age.
— Charlotte Pearson (@Char_Pearson) October 27, 2015
— Kobi Moms ♑️ (@xGalore) October 4, 2015
— TheFreshMom (@The_FreshMom) August 25, 2015
— Sarah Jane Kilcoyne (@SarahKilc89) August 6, 2015
The #ParentWin hashtag is where parents share their parenting wins online. Some examples are successful potty training, getting their kids to eat broccoli, and teaching toddlers a new word. This is a great avenue for brands to butt in and celebrate the success with the parents.
— Felicia Anderson (@RAndersonWife) November 29, 2015
You know you've done your job as a parent when your 8 yr old asks to go to the bookstore and has no interest in the toy store. #parentwin
— Alison Heikkila (@alisonheikkila) November 28, 2015
— Elizabeth (@MsEliRose) November 17, 2015
— Tammy Sawatzky (@sawatzky76) November 17, 2015
They say motherhood opens you up to another language. We can’t blame moms – being an adult for years and having to explain the world to a child with a very little vocabulary is no easy feat. #MumQuotes rounds up some of the funniest (and occasionally wise) things moms say.
"Don't eat chocolate in the morning… Unless it's cake" – #mumquotes ?
— Rianne Dhahan (@RianneDhahan) November 14, 2015
"Gina you're just like Woody from Toy Story" ? #mumquotes
— Gina Taylor (@Gina_T) October 12, 2015
'From the heart of my bottom' #mumquotes
— Cat (@CatLatina) September 1, 2015
— Latino Bambino (@latinobambino) August 17, 2015
"You're not allowed to go out tonight. You had two benadryl." #mumquotes
— Jenny Burns (@JennyJBurns) July 31, 2015
Social media is a helpful tool for parenting, and that’s why we’re going to see more and more parents use it to find useful suggestions. As more people learn to use hashtags to search what they look for, we expect these to become an even better marketing tool for those who want to reach parents on social media.