The online realm has made conversation more instant than ever, and as it had all other things, it has also transformed parenting. Seventy-nine percent (79%) of parents who actively use social media agree that they get useful information from their networks, including 32% who “strongly agree”. According to Pew Research Center surveys, “two-in-five parents who use social media say they got support from their networks for parenting issues over the past month, and mothers who use social media are nearly twice as likely as fathers to say they get support.” More than half (59%) of parents who are social media users said they had come across useful information about parenting while looking at social media content. 7% say this happens “frequently,” while 26% say this occurs “sometimes” and only 26% “hardly ever.”
For parents who find themselves texting with one hand while juggling the diaper bag, coffee, or keys in the other, hashtags can be a quick way to search for information. This of course creates opportunities for marketers who need to reach parents with their message. To make it easier for you, we’ve rounded up a few of the best parenting hashtags you need to know if you’re interested in this market:
Among many parenting hashtags, #kidshealth seems to be one of the most useful, as their kids health is always at the top of the mind of parents. In the past few days, this hashtag got an average of 118 tweets per day. We think this is a perfect opportunity to reach the parents market – the hashtag is popular enough to generate a few blog posts across the Internet, but isn’t too popular that your tweets might go unnoticed if you get in on the hashtag.
Cutting Sugar Improves Children’s Health in Just 10 Days https://t.co/W7v4e5J2ST #health #children #kidshealth
— Curved House Kids (@CurvedHouseKids) October 30, 2015
What Do Puffers Do? The Definition of #Asthma, and Treatment In Kids https://t.co/smVsAbbUns #KidsHealth
— Dina Kulik (@DrDinaKulik) October 29, 2015
Better kids health and exercise squashes depression and hyperactivity. https://t.co/N1tad4A22o #kidshealth #health
— Jeff Wise (@kids_exercise) October 25, 2015
8 Tips To Help Picky Eaters LOVE Real Food https://t.co/EHEejcZI3F #kidshealth #kidsfood
— Marc (@MarcsBasket) October 23, 2015
Tips: How to develop healthy eating habits in a child https://t.co/UobvGBwkKA #childrenshealth #kidshealth
— Meghan Walker (@drmeghanwalker) October 29, 2015
While it hasn’t yet gone mainstream, you can definitely hop in on the hashtag and take advantage of it.
Although this hashtag is admittedly non-exclusive to parents, it is very much used by this special category of chefs. After cooking meals day after day, sometimes you just can’t seem to figure out what to cook for dinner. For brands which want to reach parents with messages related to nutrition, this can be a very useful venue that goes beyond the most obvious choices.
I need ideas! What's for dinner tonight? #whatsfordinner
— Mariah Moon (@thesimpleparent) October 24, 2015
The crockpot was the greatest invention ever. Homemade chicken & dumplings will be waiting for me when I get home. #WhatsForDinner?
— JoElizabeth (@JoElizabeth) October 26, 2015
Roasted Cocoa Cauliflower. Cocoa + Cauliflower = AMAZING You guys NEED this cookbook #WhatsForDinner… https://t.co/oHJ9oYLknN
— Robyn (@radrc) October 25, 2015
#whatsfordinner Pasta nigth @LadyStockMarket @SilOsitos @SilvinaLive pic.twitter.com/3UREJGHOmz
— GL PIX (@guille_lastra) October 25, 2015
Eggplant three-ways, uni tostadas, nixtamalized pumpkin, and corn-husk meringue. It's #WhatsForDinner @CosmeNYC pic.twitter.com/D3izav5RhQ
— dieswaytoofast (@dieswaytoofast) October 22, 2015
3. #RaisingAGenius (or #raisingagenius)
All parents are proud of their own kids. #RaisingAGenius is a hashtag used by parents across the globe to show off their children’s advanced skills. Whether doing a clever trick or painting a Van Gogh-looking masterpiece, you’ll find different things kids do that are advanced for their age.
How many 2 year olds do you know that can do that?! ??????? #RaisingAGenius He can also count to 40… https://t.co/WcL1VStmlt
— Charlotte Pearson (@Char_Pearson) October 27, 2015
Reading with my love ?? #RaisingAGenius pic.twitter.com/PBa7s4HLVh
— Kobi Moms ♑️ (@xGalore) October 4, 2015
Idk where he got this but it's pretty creative! #ProblemSolver #RaisingAGenius #TerrificTwos #TheFreshMom pic.twitter.com/3bS7JDStaB
— TheFreshMom (@The_FreshMom) August 25, 2015
Getting told Keagan is clever for a year 6, erm he's year 3 ? #raisingagenius #proudaspunch
— Sarah Jane Kilcoyne (@SarahKilc89) August 6, 2015
The #ParentWin hashtag is where parents share their parenting wins online. Some examples are successful potty training, getting their kids to eat broccoli, and teaching toddlers a new word. This is a great avenue for brands to butt in and celebrate the success with the parents.
When you're told your daughter behaves so well! #parentwin #mommydaughterduo
— Felicia Anderson (@RAndersonWife) November 29, 2015
You know you've done your job as a parent when your 8 yr old asks to go to the bookstore and has no interest in the toy store. #parentwin
— Alison Heikkila (@alisonheikkila) November 28, 2015
This kid ❤ #parentwin #beniceandshare https://t.co/z5etfpBsjM
— Elizabeth (@MsEliRose) November 17, 2015
Love it when my son asks for more broccoli at supper. #parentwin @reynoldfriesen
— Tammy Sawatzky (@sawatzky76) November 17, 2015
They say motherhood opens you up to another language. We can’t blame moms – being an adult for years and having to explain the world to a child with a very little vocabulary is no easy feat. #MumQuotes rounds up some of the funniest (and occasionally wise) things moms say.
"Don't eat chocolate in the morning… Unless it's cake" – #mumquotes ?
— Rianne Dhahan (@RianneDhahan) November 14, 2015
"Gina you're just like Woody from Toy Story" ? #mumquotes
— Gina Taylor (@Gina_T) October 12, 2015
'From the heart of my bottom' #mumquotes
— Cat (@CatLatina) September 1, 2015
Good morning to all of you lovely mums, dads and babies! Happy Monday! #mumquotes #sleepymum #baby #monday #coffee pic.twitter.com/sub6yigPwR
— Latino Bambino (@latinobambino) August 17, 2015
"You're not allowed to go out tonight. You had two benadryl." #mumquotes
— Jenny Burns (@JennyJBurns) July 31, 2015
Social media is a helpful tool for parenting, and that’s why we’re going to see more and more parents use it to find useful suggestions. As more people learn to use hashtags to search what they look for, we expect these to become an even better marketing tool for those who want to reach parents on social media.