Guest post by Nicolas Walker
Before you conduct an online campaign, it is important to plan and research thoroughly if you want to make your marketing easier. Your decisions must be data-driven, so you must choose appropriate marketing tools to quantify your data accurately and maximize your marketing efforts. Free marketing tools could be the difference between crushing and reaching your marketing goals.
The main purpose of marketing analytics tools is to measure, manage, and assess the performance of your marketing campaigns. If you own a company, you obviously want to operate it with the lowest possible costs. You also want your marketing department to prove its real worth. This is where marketing analytics come in. You can start optimizing the return on investment and get insights from the consumers and current online trends. Are you considering opening an academic writing site? Get insights from EduBirdie. This post highlights a list of marketing tools, their features, strengths, and weaknesses. It is imperative that you pick the most appropriate set of tools to analyze data and use the information to improve your marketing outcomes.
This is an event-based tool that tracks the activities on your blogs, websites, and mobile apps. With MixPanel, you are able to track the steps taken by your audience on your apps (iOS and Android) and websites. For every event you include in MixPanel, you can see the trends and counts used by your guests and in the order in which they unfold. The main features include:
- Tracking users by the number of sessions and views of particular events
- A/B testing of different versions of mobile apps as well as results tracking
You have to determine the activities you need tracked and focused on. You can do this through visual selector or addition of code annotations. After defining the crucial actions, the events will be summed up and the metrics will be presented on your dashboard. MixPanel is perfect for product manager because it is more focused on products than marketing. However, digital marketers can use it to determine consumer behavior and maximize the funnels.
2. Heap Analytics
This is one of the most recent mobile analytics tools with the same capabilities as the MixPanel. If you are looking for marketing automation Heap Analytics can help you to track the actions of your site visitors automatically. You can also choose manually the events you would want to be analyzed which will be displayed on the dashboard. It is also possible to track individual habits so you can categorize users depending on their behaviors. If you want to create funnels, Heap Analytics collects data automatically and you can view the history of the events from the day the tool was installed. If you have an Android app for your marketing scheme, Heap Analytics will not help because it doesn’t support such apps. It is only suitable for iOS apps, websites, and product campaigns.
If you need analytics for customer experience, ClickTale is the go-to option for your business. It creates reports on the behavior of the consumers as well as visual heat maps. If you want to know if the audience is paying attention to your email marketing campaign, this would be a great solution. It will show you the mouse movements of the email recipients, how they scroll pages and their behaviors. The strengths of Clicktale area:
- You can discover the most critical CX and funnel issues
- It has the best-in-class visuals that represent customer experience
- Gets into the shoes of the visitors to check your digital touch points as the heatmaps and session replays do
Do you want to make quick and smart data-driven choices? Oribi is a simple tool with a straightforward interface and result-oriented features. It is very simple to use and you need not worry about complex analytics and reports. It collects automatically all the web events and conversions so you don’t need to define them manually or adjust the codes. Oribi tracks any change on your website and highlights it as a new activity plus the trend that follows e.g. a change in outcomes or any significant occurrence. Basically, the tool is designed for any digital marketer who wants to improve their results without the use of analysts and developers.
5. Google Trends
If you want to view the most recent trends, visualizations, and data on Google, this tool will help you see just that. You can see exactly what is trending and get validation on any idea so quickly. If you are interested in a certain industry, just type the name and click the Enter button. You may add other terms and start comparing data. You will also find interests in various regions and related questions. You may also search information by time period, countries, and categories like YouTube. By now you should know that YouTube seconds Google in the top search engines. If you have a business and want to know more about your competitors or are curious about particular trends on Google, Google Trends is the perfect tool to use.
This is probably one of the best SEM and SEO tools. It has a content explorer that enables you to research on the top content. It is, therefore, the perfect marketing tool for content marketers and copywriters. What you need to do is enter a keyword on Ahrefs and you will receive a list of popular articles ranked according to their performance metrics. The key features in Ahrefs include:
- Linking opportunities
- Over 2B indexed articles
- Thousands of articles for every keyword
- The list of articles are filtered by domain rating, language, traffic, social share, word count, and backlinks
You can learn just anything about the competition by using Ahrefs. It gives insights on where to find traffic, where to rank for particular keywords, and the most appropriate backlinks to use on your site.
Each and every marketing tool highlighted above has its own pros and cons. Before you apply them, consider your marketing goals and then choose the most appropriate.
Hashtagify.me is a free hashtag discovery tool that helps you identify the most popular hashtags used on Twitter, unearth the influencers who are using those hashtags, and understand usage trends regarding those hashtags.
Hashtagify has just released a new Instagram tracking feature, and they’ll not only tell track the conversations happening with the hashtag, but also how many likes and other engagement those conversations are having (showing you the true potential).
This is a great research tool, and can give you a lot of insight into what other users are talking about and how to jump in on the conversation.
Nicolas Walker writes SEO content for companies that want to rank high on Google. His work has been featured in many authority sites like HubPages, and HuffPost. Walker focuses on balancing SEO needs and informative content and never forgets to entertain the audience with comical sections. He also edits academic essays on edubirdie.com.