Guest post by Martha Jameson
The most famous marketing efforts come from brands with millions to shell out on expensive ads and campaigns. However, not every business is big and rich enough to finance this. This is why social media became one of the favorite places of marketers looking to improve their techniques.
Even some of the big brands turned to social media because it offers a lot of value for far less money. And truly, it’s fairly cheap, easy to do and much more creative and inclusive of customers than the traditional methods.
Here are some of the most popular social media marketing campaigns and what you can learn from them:
Casper’s Funny Posts
Casper is a brand swing mattresses directly to consumers. Now, most of us don’t even think about mattresses until we need to buy one. This means that Casper would have little to no engagement on their social media.
However, they found a way to stay relevant with interesting and funny social media content which includes funny haiku, Monday posts and sleep related content.
You can take a page from their book and create content that’s different and engaging yet still slightly related to your products or services.
This fashion brand asked their users to share photos of them in ASOS clothes. This is a great user content generated strategy that brought ASOS a chance to fill up their feed with quality content but also promote their products in an easy, seamless way.
Users are known to trust their peers more than they trust brands so this is a great way to implement social proof, good content and product promo.
You can replicate this by asking users to produce content related to your product for a chance to be featured on your pages.
Native Union Pinterest Efforts
Native Union is a popular cell phone accessory brand which wanted to raise their brand awareness in the female 18-30 year old market.
They used Pinterest where they posted their high quality photos and managed to sell their products wholesale to brick and mortar stores.
Tweet Bra is a funny concept yet it became a useful tool and a really successful marketing campaign.
Since breast cancer awareness is so important, Tweet Bra sends gentle reminder tweets to women to get their monthly check ups.
This worked because a Tweeting Bra is going to grab anyone’s attention and it used something that women used daily to inform them of something important.
While you surely can’t replicate this, it does bring to your attention just how useful those push notifications are in putting your content more closely in front of your readers.
Disney’s InstaGaston Campaign
Disney had an extremely entertaining campaign around the Beauty and The Beast movie premiere. Their method was to give their Instagram account to Gaston, one of the popular characters from the movie. He shared exclusive behind the scenes videos and images of the movie premiere.
“This worked because fans rarely ever get a chance to see a movie premiere that closely. The exclusive content brought the movie closer to the users and made them a part of the event.
You can do the same by giving some exclusive access to your followers on social media,” says Regina Bowland, SMM from Write My X and AcademicBrits.
Anthropologie Open Call
Anthropologie had an extremely successful Instagram campaign when they decided to ask their followers to apply to be models for their new fashion campaign. All they had to do is post images of themselves wearing Anthropologie clothes with a #AnthropologieOpenCall hashtag.
You can replicate this by hosting an easy-to-enter content with great prizes.
“When other smartphone brands put better cameras in their devices, Apple, famous for amazing iPhone cameras, decided to have a campaign promoting their phones on Instagram.
They shared great pictures and encouraged their readers to shoot photos with their iPhones and share them under their hashtag to be featured on their page,” says Luke Binham, a social media writer at 1Day2Write.
Airbnb We Are Here Campaign
This campaign used the Facebook Live option to show their customers how great traveling is and give subtle suggestions as to where to go next. They showed various activities in destinations and included the hosts as well.
These in-depth tours worked because video – especially live video – has become more popular in recent years. It’s a great way to promote your products or services.
But, this also worked because Airbnb promoted experiences. Users are looking for that – new things to taste, smell, see and feel. You can try mimicking this by offering your users live videos of experience your product or service offers.
Marketing campaigns don’t have to be expensive and hard. All you have to do is find a creative way to promote them on your social media. Take a look at some of these examples to get ideas.
Martha Jameson has been in love with reading her entire life but now she has decided to try writing. Before she chose writing at OriginWritings as her calling, she was a Web designer and a manager. Martha’s main goals are to share her experience, motivation and knowledge with her readers.