“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
The quote highlights how things work in content marketing. You got to build relationships and monitor your clients based on their behaviorism closely. Merely creating a brilliant content isn’t really the kind of brilliance one should look for. Rather, content marketers should consider keeping track of the content produced and monitor its performance among the target audience closely.
That’s what would help an individual determine the level of success or failure for a particular content circulated and promoted across the market. And when it comes to social media, you have no choice but to keep track of each and every data, progress report and content popularity across the virtual world.
Moreover, with an estimated count of 2.77 billion social media network users across the world to hit a new high in the year 2019, you shouldn’t doubt the power and popularity of this medium, as far as the context of content promotion is concerned. Now, in order to make things work perfectly on social media and track content performance seamlessly, you need to produce original content with no trace of duplicity in any form. Even though there are plagiarism checker available these days to validate original content, there’s more to it.
A few good strategies and metrics that can actually help you game things up with precision. Wondering what could possibly help you carry things out in a better way? Here’re the best five ways and metrics to help your content rule over social media.
Lay stress on the User Engagement Rate
This is one of the primary and perhaps the most helpful metrics to be considered if you wish to evaluate and analyze content promotion performance on social media. The rate of engagement is nothing but the total number of users who have seen your content, talked about it, commented, shared, liked, disliked, reposted, so on and so forth. Thus, using this particular metric will help you to determine whether the content is working fine.
A lower engagement rate might indicate lesser popularity and client footfall due to various factors comprising irrelevant message, poor presentation, unattractive content and the likes. A thorough scrutiny of every nitty-gritty of user engagement rate would eventually help you fix all issues and develop better contents for the right kind of social media exposure in the long run.
Keep track of the Click-Through-Rate for better conversion
This is yet another noteworthy metric that can fetch you some satisfactory results in terms of evaluating content promotion performance on social media. According to a survey by WordStream, it has been stated that 2% is relatively a good CTR in the search campaigns on Bing or on AdWords. And in addition, the survey also sets a reminded for the marketers that they can always have the scope for aiming for the better, and rise above what’s good.
While this was only a bit of extracted information I felt like sharing with you guys, the real message however is the fact that you got to maintain a decent CTR for your social media campaigns and keep monitoring its progress from time to time.
Even though there’s no hard and fast rule for maintaining a certain CTR standard, one should always try and balance between clicks and impressions. Keeping an eye on the ratio would eventually help you to detect issues with your content, identify all loopholes and rectify the same for better conversion rate.
Proofread and edit your content before making it live
Proofreading and editing are perhaps the most crucial elements of concern when it comes to ensuring satisfactory content promotion performance on social media networks. Honestly, no one likes to read content comprising silly contextual errors, grammatical mistakes and irrelevant sentences stuffed in it.
And in the world of social media networking, you cannot afford to commit such grave mistakes where readers might just end up losing interest in consuming the content and consider its true worth. Thus, it is always a smarter idea to revise your content from scratch, take enough time to edit and reconstruct a particular sentence and be expressive enough to voice your opinion to the audience you wish to cater.
Report all outcomes based on analysis and findings
You need to compile all results and progress of the social media campaign in a documented format. Regardless of the progress, good or bad, you should always consider keeping a record of all performance from time to time. Social media analytics is a great way to keep track of competitor activities and monitor their progress.
This, as a result, will help you enjoy the advantage of tallying all reports. Compare your content progress with that of the progresses made by your competitors and strategize all needful activities that can boost your social media content performance in the long run. Well, here are a few vital points and key functional areas one must always consider to include while creating a progress report. Take a look.
- Include graphs and relevant infographics for a better insight and knowledge of your stakeholders.
- Emphasize more on visual data and refrain from overstuffing the report with too many contradictions.
- Try and create separate charts and maintain individual reports while displaying the progress and performance of your content for each of the social media platforms.
The more organized you are in your efforts to create progress reports and in monitoring social media content metrics, the better is your chance to convert your investment into the coveted outcome and revenue for your business.
Figure out the right tools that could help you measure results
Now, that you have almost worked on the different metrics suitable for the content model and the social media users you have targeted, it’s time to figure out and leverage the potential of all accurate tools that can help you capture the metrics successfully.
Hashtag analyzers such as Hashtagify are a nice option for marketers willing to boost social media strategies across various platforms with intelligent hashtag tracking and analytics options. Moreover, the application allows its users to discover top influencers and pick popular hashtags to ensure a successful marketing campaign in an era of social media dominance.
To choose the right tool, you got to realize what requirements are associated with your content strategy, and pick the tool that can help you to be at par with your competitors.
It has been an age-old practice to use data, industry insights and information in order to gauge the impact of certain activity being performed, both on personal and professional grounds. Now, with further advancements and a new wave of change that happened to us in the form of social media networks spread across the globe, ambitious entrepreneurs simply cannot afford to miss out on exploring this dimension while making the most of it.
From big data analytics to data visualization and predictive modeling, there are so many techniques discovered and tools developed in order to support all backend activities associated with social media monitoring which are imperative for most of the progressive digital marketing agencies.
Now that you know the ideal strategies, well-defined metrics and an accurate identification of tools and resources necessary to evaluate content promotion performance across social media platforms, take some time out. Think about your next move and come up with the finest of all tactics to ensure the best actionable points that can benefit your organization with excellent content promotion performance and progress.
Nathan William is a dedicated academic expert associated with MyAssignmenthelp, who never refuses to help students asking him to “do my assignment”. In addition to being a devoted assignment writer, Nathan is a freelance blogger, travel journalist and a dance teacher, all the way from Boston, United States.