Outside the content strategy, hashtags are the next best strategy to make your message visible and let people know about your business. Moreover, whether you have a new business to develop or you just want to strengthen your position on the market, you need localization to reach your target audience. Thanks to localization you are able to identify the unique local elements and thus bond with your customers and make them loyal to your brand.
We live in a globalized world. However, this doesn’t mean that what works in one country should work everywhere. On the contrary, people are attracted by local things and they always look for the uniqueness from their neighborhood or city. Therefore, it is very important to focus on your localization strategy. On the other hand, hashtags are a very effective tool which help you increase your business visibility at a local level. This article is going to show you which are the best 5 tips to help you localize your business using hashtags.
5 Tips for Adding Localization Using Hashtags
Whenever you approach a new market, you need put a lot of energy and efforts into your marketing strategy. Research is the first step you need to follow. This is how you will understand what this new market needs and what are the local elements which make them react. Therefore, if you wonder how you can localize your business using hashtags, then read the article below and start implementing these techniques.
Hire local SEO specialists
Local marketing specialists are the best professionals you can count on when it comes to localization. During the recruitment process, you can test various attributes and check whether they are able to use hashtags professionally or not. However, there is one attribute which should be mandatory. You need to hire local marketing strategists if you want to have success on an unknown market. The Word Point is a translation agency which collaborates with professionals all around the world. Thus, you can use this example as a good source of collaborators for your localization strategy.
Moreover, you need context in your localization strategy. Your local SEO specialists can help you create a comprehensive list of the most popular hashtags using local words and thus help you create context for your content. For instance, there are many specific words that only some communities use. Therefore, you can use hashtags using those words. This is how you will not only promote your business, but you will also localize it.
Localization brings a lot of challenges. Practically, when you want to localize your products, you will need to keep your main message and voice, adapting to the local reality. This is a frequent mistake many companies make as they forget to adapt to the local market. Furthermore, hashtags play also a very important role as they will challenge your flexibility. Most probably, when you created your marketing strategy, you selected a number of keywords which you know will drive your business to success. However, during localization, you might need to be flexible and start all over again with the keywords identification as the new market might react to totally different hashtags.
Each target audience has its own interests and focus. Therefore, if you want to grow your number of clients and succeed in a new market, you may need to re-think your strategy and personalize your messages a bit. Hashtag is the best tool you can use to make your target audience feel like your message is directly addressed to them. Moreover, localization is more than just translation. It is not enough to just translate your messages and keywords in the target language and expect that you will attract your clients. It doesn’t matter if you run an international brand or a local business. You will still need to attract more clients and make them feel important.
Listen to what the local community has to say
Who knows better what are the trends of the market if not the local community? You may have the best marketing professionals. However, they cannot know everything if they don’t do a deep research in the local community. Therefore, before you decide to go one way or another, you need to convince your team to do a deep market analysis. Local input is extremely valuable, and you should collect it before starting your localization process.
In addition, even though you might consider that you found the best localization strategy, you still cannot be 100% sure. Therefore, to make sure that you will succeed with your strategy, you will need to test it. Based on the market response you will know if you are going into the right direction or not. Furthermore, based on the local community feedback, you will be able to identify the best hashtags to complete your localization process.
Emphasize your human side
When you are a business owner, you think of numbers a lot. However, your target audience is made of humans who are not interested in your numbers, but on the connection they manage to create with your brand. People will react excellent if they feel that behind your products there is also a team made of people who resonate to their thoughts and ideas. And what better way to show your clients your human side than with hashtags and an effective localization strategy?
In addition, hashtags help you be specific. They will help you specifically describe your posts and thus help your clients relate to the ideas and feelings you want to transmit. It is not enough anymore to just post a piece of content or picture and let people imagine what you want to tell them. Now, you can use hashtags to tell your customers what you are talking about and thus connect with other related posts on the internet.
Hashtags are definitely not about you. Even though it is important to describe your posts, you need to think what your customers expect from you. In addition, localization is an energy-consuming exercise where you will need to adapt your strategy and messages. As long as you understand the local culture and trends, you will be able to create a successful localization strategy.
Erica Sunarjo graduated from South Texas College majoring in Marketing and Creative Writing. She used her knowledge to make a difference in the realm of business copywriting and invested heavily in traveling and language learning. At present, Erica is fluent in French and Spanish, studying Chinese and working her way to being a multilingual copywriter. She keeps track of the latest trends in IT and technologies, blogs about efficient strategies in education and business coaching, holds educational webinars.