Hashtags are everywhere nowadays. It doesn’t matter which social media platform you use for your daily activity; you will see hashtags everywhere. When you want to find more about a specific topic, which is one of the first search methods you use? Hashtags, of course. When you are a marketer, you know very well that you cannot ignore hashtags. You know very well that implementing them strategically, you will increase your brand’s visibility on the market and reach to target audience easier and faster.
Hashtags became popular on Twitter first. Since then, they became widely used on Facebook, Instagram and almost any social media platform where you can advertise your business. Researching on the most popular and relevant hashtags has become a business on its own. Content agencies like Top Australia Writers or Canada Writers have dedicated content writers who search for the right hashtags for the content their colleagues create. Here 5 tips to Nail Copywriting with Hashtags.
Use brand hashtags
“You can advertise your business by creating a hashtag with the brand’s name. You can either use your company’s name or tagline specific to your business. You can create a unique brand hashtag that talks about your business. How do you do it? Everything starts with a research. Think of some hashtags and then look for them online. If your brand’s name is very common, it would be better to use a different, unique one”, explains James Daily, editor at Brainshed.
In addition, if you want your brand’s hashtag to have success, you should make it short and easy to remember. If your customers remember it quickly and use it correctly, then you don’t have to worry about the success of your brand hashtag. When people search for something, they tend to use two or three words which they can easily spell. Moreover, if you see brands using long hashtags, this doesn’t necessarily mean that they are also successful.
Use campaign hashtags
When you create your campaign, you think first of a suggestive name for it. Just like in the case of hashtags, your campaign’s name should be short, concise, and easy to remember. Amanda Sparks from Top Down Writer mentions that “People are in a hurry nowadays and they need short words to catch their attention. Once you have decided which is going to be your campaign’s name, then you can use it also in your hashtag strategy. Hashtags are an efficient method to promote your campaign and attract more customers”.
You can take things even further and you can ask your customers to use specific hashtags if they want to benefit from your campaign. This is an amazing marketing tool which will boost your brand’s visibility.
Use the right number of hashtags
“There is no written rule mentioning which is the perfect number of hashtags. You can have success even if you use one or two hashtags and you can have huge success if you use eight or ten. It all depends on the type of social media channel you will use”, says Natalie Andersen, CEO of Get Good Grade.
For instance, if you choose to promote your business on Twitter, your audience won’t be impressed if you use more than two hashtags. On the other hand, if you choose Instagram, then you can go wild. Eight or ten hashtags are perfectly normal for Instagram. In either way, hashtags help you attract your customers’ attention on your brand.
Research your audience
When you decide to strengthen your brand’s position on the market, you need to know what your potential customers are waiting from your side. This is how you will be able to create your products and services in such a way to meet your clients’ expectations.
Once you have determined where your customers come from and what are their main interests, you can start building your hashtags. You need to know what your target audience is talking about. Therefore, you can easily create the perfect hashtags for your brand. “What is more, you can also use hashtags with the names of specific locations. Thus, you will attract more customers coming from various areas which might be interested in your products and services,” adds Emilia Mansell, a social media manager at Best Writers Canada.
Make sure the timing is correct
A hashtag becomes useless if it talks about a past event or is outdated. Therefore, you must know when is the perfect time to use a specific hashtag. You should always be updated on the current trends and use them for your hashtag inspiration.
What is more, you must be a visionary and use specific hashtags which talk about events that might happen in the future. Furthermore, if you had success with one hashtag today, this doesn’t mean that your work is done. You should be constantly searching for new hashtags and ideas to promote your business.
Depending on what is the message you want to communicate, hashtags can bring you a lot of benefits. A catchy and positive hashtag has a great impact on your campaign. A well-researched hashtag can quickly become popular and attract your customers like never before. Therefore, start doing your research and do several tests before you decide your hashtags strategy.
Christopher Mercer is a freelance content writer and marketing enthusiast. Feel free to reach out to Chris via LinkedIn Natalie Andersen, chief content writer, and enthusiastic blogger. She believes that everyone’s life has to be the result of the choices they make but a helping hand is always welcomed. You can follow Natalie on Twitter @getgoodgradecom or connect with her on LinkedIn.