5 Hashtag Strategy Tips to Market to College Students

These days, almost every youth below the age of 30 uses a hashtag to describe his/her everyday activities.

#AmPukingInThePool or #MomIsOpeningTheFrontDoor.

No kidding! There are blokes who have a knack of conveying their daily routine simply through hashtags.

However, you, as an entrepreneur, need to focus on the ones that are trending. There’s no shame in jumping on the back of one that is somehow related to your brand; one that perfectly defines your business is more than welcome!

But how could you make the most out of that simple squarish symbol to target the college audience? Here are 5 tips to get you started on this path to glory.

  1. Finding the Trending Hashtags

Social media newbies might mistakenly apply the hashtag trend to Facebook. However, the very first hashtag used to denote a certain trending area was seen over Twitter, 11 years ago by a then unknown entity called Chris Messina.

The developers of the social media website had shrugged it off for being a poor rendition of ‘nerdism’, but the existing users had not only swallowed the trend, but also burped it up to begin a whole new craze for an entire generation!

Thus, if you’re looking to develop a list of trending hashtags, start with Twitter for your research. Instagram comes a close second thanks to its visual medium, allowing users to easily navigate through images from the exhaustive list of results.

And if, in case, you do not get the desired results over either of those platforms, which is highly unlikely, resort to Facebook trends.

  1. Picking the Right Hashtag

How would it look if a trending hashtag on UFOs was used for a post on mixer grinders? You don’t want to fall into that abyss; it’s deep and the college castigators are unforgiving. You can’t just jump on an irrelevant bandwagon and hope to make your product popular through negative publicity.

In the ever-changing world of hashtags, either your idea will go viral via a relevant connection to a popular trend, would be placed in the virtual blacklist through an unrelated fad, or stay on the sidelines if you’re unable to settle for neither.

David Anderson, an author at IHateWritingEssays review website, claims that there is a fourth possibility, but it is as rare as rare can be. If your idea and product is unique enough to deserve its very own hashtag, and if virtually resourceful accounts cling on to it, then you might just experience an exceptionally huge surge in demands!

  1. Not Overusing those Hashtags

#JohnDoeBooks are #SellingLikeCrazy in the #UniversityOfCalifornia. Even a freshman can conclude the absurdity of John Doe’s books here.

You don’t want to flood the college students with a whole new range of hashtags; students are highly sophisticated when it comes to judging social media trends, and farcical dumping will only result in blatant ignorance of your product.

Or worse, it may give rise to an unfavorable meme! We recommend that you use a valid hashtag either at the start or the end of the post; nowhere in between.

Schermata 2019-01-25 alle 16.03.10

For instance, “Find success with a John Doe book at the #UniversityOfCaliforniaLibrary,” might just give you a positive applause than something on the lines of the first sentence in the section.

  1. Authenticity Matters

Remember that on a college campus, word-of-mouth publicity tops the charts. Thus, if you market high-end product details that aren’t even present in your offering, then a few curious students might make a purchase, but their detrimental feedback will definitely keep other potential customers away.

For example, if you’re making use of the #FitnessBand revolution and state that your product records the number of swimming laps when it doesn’t, then you would hardly be able to sell more than a handful of bands.

  1. Grammatical Accuracy takes the Cake

While no one would care about grammar when the idea you’re selling is unique, if you’re banking on the popularity of another concept, then the grammatical accuracy will prove to be the defining point.

Which one will you pick among these two hashtags

1) Get Toyman Niel Armtrong #FirstMan

2) Grab this one-of-a-kind Neil Armstrong lookalike figure #FirstMan

even if the hashtag was first coined by the number 1) guy?

Conclusion words

The hashtag isn’t as complicated as the symbol is made out to be. In fact, it’s simply a combination of four lines scraped on a piece of paper, quite like these four tips, with a fifth as an added bonus!

Just heed these five simple tips to master the popular hashtag trade on the internet, and take your small business to an unimaginably high level!

Author’s Bio:

Carol is very keen on teaching new, effective ways of learning. When not freelancing and blogging on marketing and education-related matters, Carol enjoys traveling. She takes immense pleasure of visiting new countries.


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