Growth of Social Media
Social media is one of the fastest growing aspects in the advanced digital industry empowering us to achieve many benefits. Practically all networks have concentrated a proportion of social networking, enabling users to be the keeper of the contents, shared links, pictures, and self-esteemed stories.
People use different techniques to comprehend their daily activities on internet. Hash tags are the most used tactic that has been utilized over the world. Trending news and views are easily recognized through hash tag searching.
In the present era of technology, every individual we meet is busy. Internet life enables us to communicate with the people around the world at every instant. Given below are the stats to show the rapid growth in this industry.
Figure 1 Shows Active social network penetration in selected countries as of January 2019
Does It Impacts Business?
What is social media? Websites, application, and sources through which users can create and share content according to their thoughts and can interact with one another. It has great effects on a common man living in both good and bad form. When we talk about a certain niche, the execution is more concern about the negative aspects of any act as compared to the achievements. Because whatever the efforts have been done by the team could be quickly destroyed through negative elements.
Cons of Social Media
Whether or not someone uses it, internet has changed the profession. It may not help every corporation. In case a company is not prepared, and have launched their online presence beyond having any proper arrangements and planning, they might risk their precious time and money. It is important for them to know how social media analytics helps in a marketing plan.
Following are some major impacts of social media that can create negative impact on a business.
1- Employee’s Inappropriate Act
Every member of an organization is its image. They should avoid talking about administrative matters without appropriate approval. However, it is extremely problematic to screen their online networking exercises. Any of their inappropriate content, comment, or reply can damage the company’s reputation. It has been observed widely that the issue has been cured by a number of organizations after consulting to Australian Master. They worked on the workforce for improving the ability to represent their thoughts on social media.
2- Uncontrolled Interactions
Social media provides a platform for several customers to interact at once on the content shared. This can be the most beneficial feature, but it is also the most harmful things observed. These interactions may be helpful for marketing. However, it can also damage the reputation if the feedback is against the firm. An organization cannot perfectly handle all the clients even after knowing the techniques of facing the audience.
3- Customer Complaints and Negative Feedback
Social media enables every customer to share their thoughts about different services publically. They can share their bad views which will not create a good impact for the new consumers. I observed a recent case when one of the writers from Crowd Writer faced negative review on his written material. Although the feedback was not relevant, it hurt the reputation of the writer badly.
4- Less Impressive Material
A less effective material can also cause worse happenings. It must be focused on sharing the right material at the right time. A proper guide to write is required for the team, handling social networks. Unfortunately, if any rival reaches a less adequate material shared on the company’s behalf, it could harm more than any other thing.
5- Time Consuming
One of the major false impressions most individuals have about networking life is that It’s FREE. Few free or easily access devices are available. However, it is required to spend a generous amount of time to take that in the beneficial utilization. Organizations that are utilizing social life effectively as a marketing tool, know well how much time is required for this purpose.
An organization can easily find a solution to their problems. Below are some suggested online tools to get away with above-mentioned issues,
- Use Word Count Jet to analyze the physical strength of the shared material.
- Figure out the reviews from client correctly learning the writing skills from Writing Ocean.
- Concern with Academist Help to improve the quality of the content.
- Share the authorized information cited by the rules mentioned on Accurate Cite.
Apart from these, the most important concern for an enterprise is to be aware of the trends. Hashtags plays important role to be active on any social network. Trending hashtags serves impactful marketing approach for a business firm. However, it is advised to use 1 to 3 hashtags per post as more hash tags could result in lesser interactions.
Ending the Line
While summing up, it can be clearly stated that, if a company do not have a proper channel and plan to handle social media marketing, it can be of no use. It might hit towards a back path. They will need additional resources to manage their presence on internet. However, in the expert’s view, it is better to stick to the basics regardless of moving for uncertain advanced methods.
Stella Lincoln is a businesswoman herself. Previously she has worked as a business advisor for MHR Writer. She has lead numerous teams as a social media monitor also. She loves to share her past experiences coupled with modern technology in the business world with students at different platforms.