Paid advertising can be a great way to increase your twitter following, but it isn’t the only way. If any part of your business is dependent upon the size of your following on Twitter, you’ve probably asked yourself how to get Twitter followers before.
There are actually many different strategies you can use to increase your twitter following for free. Some take time and need consistency in order to work, while others show results quickly. The methods like giveaways that work quickly, however, should only be done occasionally, as novelty is part of what makes them successful.
We’ll be going over 3 of the most successful strategies below.
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The first strategy you can use to successfully increase your Twitter following is optimization. This is CRITICAL, as it’s what ensures your posts are sent out at the ideal time. Think of it this way: you can have the most intriguing, thought-provoking post on the internet, but if your ideal audience doesn’t see it, it can’t do anything for your bottom-line.
That’s where content scheduling comes in. There are a number of free tools you can use to do this. Twitter even offers insights on which times your posts receive the most engagement, making it easier to get your content seen by more people. The more people who see your content, the more likely you will be to increase your Twitter following each day.
With this, though, you want to ensure the content you put out actually provides value to your target audience and current followers. This ties in with optimizing your posting schedule because it can help you determine which types of content are best to post at certain times during the day.
The second strategy is to take time out of each day to do social listening. This involves engaging with your current followers, as well as your target hashtags. When you do this, it makes your brand (and you) seem more engaged with your audience and what they’re looking for.
Doing social listening on your target hashtags is also great for just starting conversations. This is because a big part of being successful on Twitter is coming off as relatable. Similarly, when people see that you’re relatable and start following you, it improves your social proof, thus creating a steamroll effect. This means the more followers you have, the more likely people will be to see you as an “authority” and follow you.
Similarly, when your current followers see you consistently engaging in relevant conversations and posting relatable content, they are more likely to become indoctrinated as passionate fans who like and share most, if not all, of your posts.
Tweet, Don’t Ramble
The third and final strategy you can employ to successfully increase your number of Twitter followers is to post content that invites conversation. This can be anything from an “ask me anything” Twitter thread to live tweets of a popular event or show.
When you do this, make sure to use relevant hashtags so people are able to find your posts, and tag people or influencers who you know would relate to whatever you’re posting. Tagging and hashtags increase the likelihood that people will find your Twitter feed through more organic means, and they have the capacity to significantly increase your engagement.
One thing to keep in mind when using hashtags, though, is that there is such a thing as too many. The main purpose of your Tweets should be to provide value to your readers, but this can’t be done if 90 percent of your Tweets are hashtags, rather than coherent thoughts. To that end, make sure your hashtags have clear meanings and are succinct, rather than long and rambling.
The entire point of Twitter is brevity, so don’t try to reinvent the wheel with a unique, albeit long hashtag that nobody will be able to remember. Instead, follow the rule of K.I.S.S., and you’ll be well on your way to increasing your Twitter following.
When you put these strategies into motion and refine your targeting, you’ll be much more successful in your attempts to increase your Twitter following.
Keep in mind, though, that changes don’t happen overnight. It takes time, patience, and consistency to successfully grow (and keep) your Twitter following.