With nearly 2.82 billion people on social media, this is one of the best ways to market your brand. As socialmediatoday.com reports, 77% of people are more likely to buy from brands that they follow on social media.
Well, that’s one statistic that you can’t let slide by!
Okay, so we all agree that social media marketing is vital to validate your brand, and it’s no longer a matter of choice. But what’s the point of being on a social platform if you’re not thriving and thumping? A dead, dull, or out-dated presence is the first thing that will push your customers away.
But before we get into the heavy stuff, let’s take a step back.
Why do you need to incorporate social media marketing practices in the first place?
Numerous benefits can supplement any marketing campaign. But some of the more important ones are as follows:
- Cost-effective marketing approach
- Enhances reach
- Drive more traffic towards your brand
- Improve SEO
- Tweak SERPs
- Greater brand authority
- Boost customer awareness and engagement
- Improve communication with visitors/customers
- Better consumer satisfaction
- Enhance brand loyalty
- Higher conversion rates
- Attain additional insight about industry metrics
- Promotes thoughtful leadership qualities
I bet you’re more than convinced that social media marketing is an integral part of being – and staying- in business.
Want to get in on the latest secrets of how to master your social media marketing game? Then this is the place to be. In this article, you’ll learn all the dos and don’ts of the trade.
How can you become a pro?
Knowing just where to begin and how to go about doing it right can be confusing. Algorithm changes in SEO and emerging trends can baffle anyone.
In order to create and maintain a spectacular social media presence, you need a social media strategy. So don’t break out in a sweat just yet. Here are some easy ways to bring your A-game to the table:
Identify your goal(s)
Everything in life is attainable if you set bite-size goals. The same applies to social media marketing. Before you begin, ask yourself what you want to achieve.
Here’s my advice. Keep it simple- set SMART goals. Use this following ideology to keep yourself on the right path.
- Specific: Be specific about what platform you intend to concentrate on.
- Measurable: Identity what metrics you aim to improve. Monitor what influences them.
- Achievable: Be realistic about what you can and cannot achieve. Set practical targets.
- Relevant: Know how your goals will impact your social media presence. The goals should be applicable to the overall success of your brand.
- Time-bound: Set an adequate time frame to meet these goals.
Recognize the traits of your target audience
‘Everyone’ is not an appropriate definition of the target audience. Behavioral and demographic attributes, such as age, gender, income, education, and localization, are a few aspects that define a target audience.
If you want to stand out in the crowd of online businesses, you have to know what your potential customers want. Implement techniques that are effective and efficient. Modify your social presence so that it resonates with your audience.
Select the right platform for your audience
Different people prefer different platforms. For instance, Facebook is more common among the older generation, while Gen Z was born cradling smartphones. They’re dependent on the internet and attached to social media, most commonly, Snapchat, Twitter, and Instagram. Know where your customers are and focus on those platforms first.
Create a meaningful relationship with your followers/customers
Social media is a networking channel where brands can converse and share content. Listen to what your customers have to say. Develop a strong, lasting relationship. Answer their queries and address their complaints.
Remember to show empathy
Customers don’t have a shortage of options. It takes effort to ensure conversations or engagement are optimal. If they feel neglected or insignificant, they will look elsewhere to get one-on-one attention. And that’s exactly what you don’t want.
Connect with them and humanize their interaction as much as possible. Resolve issues and provide solutions to their problems.
Stay alive and current
Establish a regular presence. According to sproutsocial.com, consumers expect brands to respond to social media messages within four hours. The last thing you want is to ignore those who engage.
More importantly, comprehend and implement current trends, whether it’s breaking news, trending hashtags, or the latest meme.
As mentioned above, a boring social media presence is the first thing that will push your customers away. It’ll lead to less engagement and reduce reach, eventually stunting your brand’s growth.
Create engaging content
If you are not attracting enough followers, it’s probably because you don’t have anything that appeals to them. Whether it’s through blog posts, videos, podcasts, or anything else, you need to publish content that aims to allure and impress.
With a shrinking attention span and a mind that bores easily, customers often wander away to more exciting, entertaining sites. Make your customers hooked to your content, impatiently waiting for more.
It’s not only content that you need to focus on. Get visual with your audience with the help of images, videos, infographics, etc. For example, Facebook videos get six times the engagement than any other type of content.
This doesn’t mean that things have to get complicated or blown out of your budget. Sometimes it can be as simple as photos of giveaways, events, customers, or inspirational quotes. It’s a way of making your presence known in the digital world.
Optimize user engagement
There are a couple of techniques that you can employ for this one. Some popular ones include:
- Adding relevant keywords in your profile. Though it’s also vital for achieving a higher quality of sales, paying to specific keywords, phrases, or hashtags highlights what’s currently trending. Targeting and reaching your core audience is much faster.
- Utilizing hashtags helps categorize and share content for your audience. It allows people to find posts and brands that are relevant to their interests. More importantly, they help find and connect with relevant influencers and prospects.
- You can identify your competitors and get an idea of how they are engaging with their customers. Connecting with various accounts of your industry or niche can help in boosting exposure.
Employ appropriate analytical tools
Last but not least, use suitable tools to monitor the relevant metrics. Surprisingly, 85% of business owners aren’t sure what social media tools to use, says lyfemarketing.com. Whether you own an online leather store or a cosmetics business, analytics tools can identify your top-performing content, performance trends, and break down your social media presence into numbers.
Track, monitor, and store information about your audience. Spend time looking at the audience personas in order to build a competitive analysis. Most importantly, understand the numbers. Know how to implement the appropriate strategies to make the numbers in your favor.
When it comes to social media, you can be as creative as you want. It all depends on who your target audience is and what they expect from you. There are multiple ways through which you can achieve your branding goals. There’s no ‘one solution fits all’ answer. Experiment with various tactics and find which one works best for you.
It’ll be challenging, but not impossible.
Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues. Live simply, give generously, watch football and a technology lover.