One of the best ways to the word out about your business is to grow your social media audience. Twitter is one of the biggest social media platforms that can help you with this as long as you know how to use it correctly and get the most out of the site and its app. Read this guide to find out more about writing tweets for your small business.
First of all, check out Twitter’s advice on the matter. They have five tips that you can follow:
- Keep It Short
- Use Visuals In Your Tweets
- Incorporate Relevant Hashtags
- Ask Questions And Run Polls
- Curate And Connect With Retweets And Replies
We will discuss some of these in more details in this article, so there is no need to focus on them in this section. Just make sure to take notes to be able to check them later.
By the way, if you are still not sure whether or not your small business even needs to have social media, make sure to check out Top 5 Reasons Why Ecommerce Companies Should Use Social Media which will be helpful to any kind of independent small business owners.
- Think like A Twitter Follower
One of the most important steps to complete before you start doing anything is to set the right mood and have the correct approach to your endeavor. You must start thinking from the point of view of your followers rather than from your brand’s point of view.
Do extensive research to find out what your audience wants and make your content relevant to them. Most people don’t want to see certain types of tweets and will ignore you if you only post such things. This is why it is essential to understand the needs and interests of your audience before tweeting.
You can check out what your competitors are writing about on Twitter. Most people follow business and brand profiles on Twitter for discounts, promos, and free stuff as well as for fun and entertainment. The other two reasons are updates on upcoming sales and access to exclusive content, so make sure to balance your content according to such characteristics.
- Sound Human
Make your tweets sound human rather than talking like a robot. You must learn to tweet like a human being instead of tweeting like a business. The two main aims your content must achieve are:
- Offer Something To Customers: This may come in the form of valuable information, discounts, and so on. If you are using Twitter as a channel for customer support, you can talk like a business but only as long as you are actually helpful to your customers that way.
- Relate To People On A Personal Level: Nobody wants to hear a corporate voice. Try to create a “personality” for your brand’s Twitter account that will correspond to the image of your small business.
To help you write great tweets, here are some tools and service: Grammarly (detects grammar, spelling, and punctuation errors), Grab My Essay (writes your content for you), Google Docs (allows you to share and edit word documents online), and Studicus (another great online writing service).
- Brainstorm Ideas
Brainstorm as many ideas as you can and make a list of what you want to tweet about. You can find inspiration in many places both online and in real life. Here are some things to keep in mind while brainstorming ideas:
- Use Humor: This will help tremendously for sounding human, so make sure to use humor and joke more to lift the mood of your followers. They are here for the fun!
- Get Inspired By Trending Hashtags: Trending hashtags will help you to get inspiration and stay relevant at the same time. Moreover, they are a great way to get extra exposure.
- Check What Others Are Doing: Once again, don’t be afraid to check out the accounts of your competitors to see what they are up to. Don’t copy them though, but simply get inspired.
- Create Threads: Threads are perfect for telling a longer story on Twitter or tweeting about related topics.
- Use Hashtags
Hashtags are perfect for promoting yourself on Twitter. You can also use different tools such as Hashtagify to select the best hashtags for your small business. There are three types of hashtags you should use along with trending ones:
- General: General Twitter hashtags are the ones used by everyone and anyone such as #MondayMotivation or #ThrowbackThursday.
- Industry: Industry hashtags are the ones that belong to certain industries. For example, if you own a flower shop, you may want to #bouquet or #roses.
- Branded: Branded hashtags are either names of brands, their slogans, or other special hashtags they create. For example, #Nike and #JustDoIt are both of Nike’s branded hashtags.
- Keep It Short
This may seem impossible as Twitter has a limit of 280 characters, but using all of that is not always necessary. Indeed, threads exist for a reason and you can still use them, but remember to opt for shorter pieces of information that is catchy and to the point at the same time. This will ensure that your content doesn’t become diluted and uninteresting.
In addition to the tools and services mentioned before, here are some more: Hemingway Editor (identifies the passive language, adverbs, and complicated sentences), Grab My Essay (an online writing service), and Thesaurus (biggest online thesaurus).
- Include Links
Using links is perfect for getting traffic to your website or blog or even for your accounts on other social media. You can place links both in your bio and in your tweets which is especially helpful. Instagram, for instance, doesn’t allow you to add links to your post captions.
You may think that links will take up your character count, but Twitter actually shortens them automatically, so you don’t need to worry about that. You can link anything from articles to videos, so make sure that you use this feature to its fullest.
- Use Visual Content
Visuals are loved by many Twitter users just as much as plain text tweets. Eye-catching images, videos, and even GIFs are perfect for attracting attention to your content. You can use special programs such as Canva for editing your images and Animoto for creating animated videos.
You can make your videos one of the three kinds: entertaining, informative, or educational. They will usually be a mix of one or two types, but remember to make them relevant to what your brand stands for. In addition to that, use Twitter’s GIF feature to find cool GIFs and add them to your tweets.
All in all, writing tweets for your small business is not that hard once you have some ideas in your head about what kind of content you will make and create a schedule for yourself. Follow the steps in this article for the best results!
Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at WOWGrade. Kristin also runs her
own FlyWriting blog.