#Hashtag has been a thing on multiple social media platforms for over a decade now. The use of the # symbol started as a funny way to describe a situation. Fast forward to a few years later, and it has turned into a powerful digital marketing tool for small and large businesses.

 What is a Hashtag, and How Is It Used?

A hashtag on social media is using the # before a word, a phrase to automatically hyperlink. The hyperlink goes to all of the posts that other users, companies, and pages have made public using the same hashtag. The greatest thing about hashtags is that you can use them for free.

For example, a restaurant or food blogger might post beautiful photos of what they make or their food and then use the hashtags that are specific to food. These are words or phrases that a user who is interested in food content will most likely use when searching for food content #cleaneating, #foodporn #vegansofig, #resturantsinabuja, etc.

Another way to use a hashtag is to use trending topics when posting. A brand that has used this excellently is KFC during the #NationalFriedChickenDay trend on Twitter. KFC went all in on this trend and made the most of it by running a successful promotional campaign around the trending hashtag. 

Some hashtags could help brands to raise awareness for causes that align with their business. An example of this is the #IceBucketChallenge. Although the ALS Association didn’t start the hashtag, the campaign went on to raise awareness about ALS disease and a lot of money for the Association as well


Is the Use of Hashtags Still Effective?

Research has consistently proven that hashtags are a great way to boost brand engagement with customers across their different social media platforms. Brand experts have also shown that a social media post with one hashtag is more likely to generate more traffic and engagement in contrast with a post that has no hashtag.

So the critical question is, “is the hashtag now a has-been trend, or is it still effective when promoting your brand content and boosting engagement with old and potential customers?” the answer is a resounding Yes!

Today I’ll be listing out five reasons why this tiny but powerful symbol is still relevant and effective across your brand’s social media platforms like Facebook, Instagram, Pinterest, and LinkedIn.


  1. #Still The Best Way For Users To Discover Your Content Easily

The use of hashtags has always been a great way to make your content discoverable to users, especially on Instagram and Twitter. Hashtag still serves this function in 2020.

A hashtag intends to discover content, and the right hashtags can get you a broader target audience, especially those who have never come across your product.

A smart way to draw users to your content is to follow and use relevant tags promptly. Take, for instance, the #OreoHorrorStories by Oreo; it was a significant hashtag trend that utilized the Halloween season, engaging users sharing hilarious vines and making parodies of iconic horror movie scenes. 

#WorthSaying by L’Oréal Paris is also another excellent example of how to use a hashtag. It came at a time, then the campaign for women’s empowerment on talking about what matters most to them was vital. The hashtag campaign also went well with the brand’s tagline (“Because you’re worth it”).

  1. #Still Relevant In Letting You Find Industry Trends

If you need a quick check on what is fresh and hot in your industry, using hashtags trends has always been a great place to start your search.

Looking up your target audience or similar brands gives you an idea of what people are raving about. Keeping an eye on what hashtags are trending can help you plan and adjust your social media strategies. Because you get to see how well people are interacting with your brand and their reviews. You also can keep a close watch on the competition.

  1. #Still Relevant In Tracking And Analysing Your Strategy Performance And Success

With hashtags, you can still figure out how effective your social media marketing strategies. As you use your branded and trending hashtags, you can tell how well users are interacting with your products or not from their engagements with the hashtags.

For example, a writing service like Online Writers Rating may leverage on hashtags such as #freeessaysforstudents, #academicwriting, #professionalwritingservice #write my assignment. Using an analytic hashtag tool to help track and analyze how well hashtags create buzz and connect users to their product service. If the level of user engagement to your brand is satisfactory, then you know the kind of hashtag keywords that are effective or not.

  1. #Helps with the change in the Facebook and Instagram Algorithms 

Facebook and Instagram’s algorithms have both experienced changes in recent times. An estimated 70% of your company’s organic social media content goes unseen. Imagine all the effort you put in posting beautiful pictures and fantastic content, yet only a few people get to see it. Using hashtags in such a situation can provide more visibility for your posts when users are searching for trending or specific hashtags that your posts should undoubtedly be carrying.

  1. #Geographical tags are still a great way to gain visibility  

Geotagging is one great social media strategy for your brand that allows your brand to tag photos, videos, and other posts using a specific location. Social media platforms such as Youtube, Twitter, Facebook, LinkedIn, Instagram, etc. allow users to share and search for content by location

For example, with the introduction of Stories on Instagram, making use of geographical tags goes a long way when you are marketing on a local scale. So, when you geotag areas within your neighbourhood or popular cities, your audience can grow across local, state, regional, and national locations. Geotagging is also a great way to increase your brand’s SEO because the thing most customers do is to include their location when searching for a product or service.

The key here is to tag popular places that people consider tourist destination or allocation because this will give your posts higher chances of appearing in the explore feed for social media apps like Instagram. So the tip here is to visit the most popular sites around your location and create content to enable you to geotag the location when posting. 


Hashtags have always been a great social media marketing strategy to attract social followers, reaching targeted audiences, and helping to increase traffic and brand awareness. To date, they are still useful. With just the right #Hashtag your entire digital marketing campaign can be a huge success.


Author Bio

Nancy P. Howard has been working as a journalist at online magazine in London for a year. She is also a professional writer in such topics as blogging, IT and marketing.

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