The world we live in today is extremely different from the one even just a decade ago. The Internet has become an integral part of our everyday lives as technology has taken over society. The virtual and the real are steadily merging together, creating a nice seamless blend. This is why a lot of concepts …

Social media has been rendered an integral part of a company’s marketing strategy ever since the internet and technology have taken a front seat. With more than 67% of the world’s population now on social media, it only fits that these platforms have become the most popular means of advertising for a company. Today, even …

In 2015, Twitter announced that it was doing away with 140-character restriction on direct messages and setting a 10,000 character limit. Businesses weren’t really bothered with this change. It didn’t matter because they already had a live chat on their sites, conversations on Facebook, and the ability to connect personally with consumers through their blogs.  …

Twitter is the most popular social media platform, which is the fastest channel to make social networking online. It is very funny to allure more followers and makes friends on Twitter. You must provide the correct impact through your profile to obtain a social reputation. All business people know that reputation is everything in the …

Social media has become a very powerful marketing niche helping millions out there. Travel businesses are also one among the many industries that make wide use of social media. But social media is not something that has this 'one size fits all' connotation! Each social media platform has unique protocols that together affect a business …

The social media marketing era is at its peak. Nowadays, a business that lacks a social presence is similar to an author that hasn’t published his works. Essentially, without a social media presence, a brand will have a really hard time establishing its position in the marketplace. Promoting your business on social media is one …

Who would have thought that #hashtags were going to become one of the most influential and effective marketing techniques? Today some of the leading companies in the world use hashtags to promote their businesses, increase brand awareness, improve their popularity and boost sales.   If you’re still not using hashtags in your marketing strategy, you’re …

  The trend of using Hashtags is nowadays increasing day by day because they can assist you to find out clients, groups, targeted audience and communities. The rise of Hashtags on social media platform has opened the new ways of alluring an audience to your SMO pages and made a new way to make your …

We all know what hashtags are. We see them everyday on our digital platforms such as Instagram, Twitter, YouTube, and Facebook. In a nutshell, a hashtag consists of a word or phrase preceded by a # sign. But how did we start using them? Hashtags initially rose to fame on Twitter, where people used them …

One of the best ways to the word out about your business is to grow your social media audience. Twitter is one of the biggest social media platforms that can help you with this as long as you know how to use it correctly and get the most out of the site and its app. …