#Hashtag has been a thing on multiple social media platforms for over a decade now. The use of the # symbol started as a funny way to describe a situation. Fast forward to a few years later, and it has turned into a powerful digital marketing tool for small and large businesses.  What is a […]

Twitter has become a popular information network and platform for communication. Today, around 200 million tweets are sent out on this social media network every day. For businesses, this platform can be used for advertisement purposes, to communicate information and to interact with consumers. Often, it is useful to integrate Twitter and its data into […]

As it stands, there are billions of people around the world using social media in one way or another. In such an environment, we can comfortably say that there are some platforms that will naturally be a boon to your B2B lead generation and marketing efforts. However, that doesn’t mean that all digital marketers are effectively utilizing […]

Image by AdEspresso Why do you need to make your presence on Twitter for advertising? The answer is simple, the platform has over 145 million active users, and this is one of the most popular platforms that you can make your presence. Twitter can be the ideal platform for brands for virtual advertising. 77% of […]

The world has become digital. The use of social media is increasing by leaps and bounds, which has opened an entirely new way to approach customers and promote a brand. However, the path to promoting brands over social media channels goes through hashtags, as they have become an essential entity for every social media user […]

Whether you are a newbie or have been in the business for several years, you need real traffic to get sales. In order to survive in this web world, you must make your online business visible to your target audience. In this case, strong marketing strategies can facilitate you for reaching prospective consumers and convert […]

Hashtags have become a crucial part of social media marketing. Brands and marketers are using hashtags to make their content more discoverable. This helps them reach, attract, and engage new audiences and, eventually, drive more conversions. If used the right way, hashtags can prove to be one of the most effective marketing tools for your […]

Customer support reps know that social media has, by its nature, improved and made the role of the customer support much more manageable. This is because they no longer rely entirely on a helpdesk to communicate with the customer as was before.  Also, they can communicate with the customers in real-time and without deploying lots […]

How people consume products and buy services has greatly changed due to the social media effect. Facebook, Twitter, Instagram, and a host of other social platforms have enabled consumers to interact more with brands before making their purchasing decisions. This phenomenon has brought many marketing and growth opportunities for both established and small business entities.  […]