Web traffic is the core of any online business. You need traffic in order to get people to check out your products and buy them. Traffic also helps grow your audience and ad revenue for your website.  PPC ads are one of the many tools that can help you balance a marketing budget while also …

Whenever I feel a need to verify something, Google is not my first choice. Instead, I use Twitter to confirm the news. Why? Because on Twitter, I can find news in real-time. Without working too much, I can verify news in a blink of an eye. Unless you are not living under a rock you …

Want to amplify your online presence on Twitter? In today’s technological era, if you want to get good business growth or want to raise the business of your client, then you have to use an innovative and advanced business approach. If you are still unaware of the Twitter hashtags, that means you are wasting your …

Online influence is just like a surfer surfing at the ocean, if you are able to time your ride with that next wave you are going to feel how it lifts you up, carries you forward and takes you way into the next wave. Trends are very similar to these oceanic waves when taped into …

When we talk about B2B (Business-to-business) business growth, we require more focus and attention for building a strong presence on social networking sites as compared to B2Cs business. Apart from Facebook, Pinterest, Instagram, we have Twitter to diversify our services or products. Twitter has launched in March 2006 and become one of the most demanding …

Running a hashtag campaign can be a challenging prospect but there are a number of brands who have successfully conducted such campaigns. Whether by taking up a social cause, sourcing user-generated content, going above and beyond the campaign’s primary purpose, or creating an online community, these hashtag campaigns brought people together and made an impact …

Traditional media platforms are gradually losing their appeal in this increasingly tech-savvy generation. This has compelled the advertisers to move away from platforms like television and print media and explore the benefits of marketing and advertising on online platforms (like Upfluence, AspireIQ, Advowire, Klear, Facebook, Instagram and various others). And one of the best ways …

Whether you are an Instagram pro or a novice in the field, you probably know how the platform can increase the success of a company substantially. Better yet, it is built to communicate solely through visual elements. While Instagram’s primary demographic is between 18 and 35 years old, out of which 65% are visual learners, …

Twitter has become the place where hashtags were originally born, simply as a way to organize information. Today they are used in all social networks, of course, with their own characteristics, and marketers even came up with a special concept of hashtag marketing and hashtag strategies. However, the main rules for using hashtags remain the …