Social media bios have replaced business cards – they are a short, punchy way to say a lot about yourself. Your Social media bio is one of the first things you need to add to your profiles – especially if your plan is to use that page or profile as your promotion device. Your bio […]
Upcoming Webinar: Finding the Best Hashtags for Content Marketing
Hashtags As Labeled Rooms Where Communities Meet
Last time we spoke about hashtags as labeled sections on a bulletin board. This is a good analogy when you think about disseminating messages that you want to draw attention to. But the bulletin board analogy doesn’t reflect the “social” aspect of social networks. As a matter of fact, hashtags aren’t just a fundamental tool […]
Hashtags 101: Hashtags Are Free-For-All, But…
At least for now, on Twitter and the other major social platforms that support hashtags, anybody can use any hashtag they want, any way they want. You can even invent a hashtag on the spot, just by adding the hash/pound (#) symbol in front of any word, combination of words, or random sequence of characters […]
Hashtags 101: The Power Of Hashtag Marketing
Hashtags today are everywhere, from Twitter posts to billboard ads and TV commercials, but you shouldn’t use them just because everybody else does. To get great results, you need to understand hashtags, and how to use hashtags strategically. The first step in creating any strategy is to know your goals, and that’s exactly what we’re […]
Keeping Track Of Your Hashtag Health Status
When you’re using a hashtag for a marketing campaign, you need to keep track of its health status. Some of the fundamental questions are: How is the hashtag adoption going? Are the generated impressions growing as they should? What is the sentiment around it? How are our own promoters doing? Who is using the right tactics? […]
Finding & Connecting With Hashtags Influencers
The shortest path to becoming an influencer for an existing hashtag is to connect with its current influencers. And the shortest path to getting a new hashtag off the ground is to connect with relevant influencers who would be interested in promoting it. Given these premises, it’s hardly a surprise that the most used area of our Hashtag […]
Maximize Your Brand’s Reach On Twitter Using Social Network Analysis
This post by Randy Olson is an entry to our $4,000 Blogging Contest. Randy is a third-year Computer Science & Engineering Ph.D. student at Michigan State University working in Dr. Chris Adami’s research lab. According to an August 2013 PEW report, 18% of all internet users use Twitter on a regular basis. That equates to roughly 500 million […]
Personal Branding 101: How to Use Hashtags to Become a Top Twitter Influencer
This post by Katie Williams is an entry to our $4,000 Blogging Contest. Katie serves as the International Marketing Manager of eFaqt, an education-tech startup in Amsterdam. She uses Hashtagify to analyze trending hashtags, and evaluate the success of various marketing campaigns. In today’s hyper-connected world it’s not enough to be well-connected in “real life”; if you seek […]
The Event Hashtag : A Very Rough Guide
This post by Duncan Rice is an entry to our $4,000 Blogging Contest. Duncan is a Digital Marketing Executive from Crawley in the UK. When not helping clients with their social media questions at work, he spends his free time doing social media for a local cat re-homing charity. Connecting with influencers, peers (or even your […]