Photo by Jan Baborák on Unsplash The year was 2007 when the entire world went crazy about Twitter. And Twitter, in the collective imaginary, immediately meant 2 things: a 250-character limit to spread your message and some funny labels, created by prepending the symbol “#” to a word, that you could use to search for […]
Hashtags To Reach Parents On Social Media
The online realm has made conversation more instant than ever, and as it had all other things, it has also transformed parenting. Seventy-nine percent (79%) of parents who actively use social media agree that they get useful information from their networks, including 32% who “strongly agree”. According to Pew Research Center surveys, “two-in-five parents who […]
How To Get Results Even With Overused Hashtags
On social media, there are thousands of overused hashtags. As we explained in our free guide on using hashtags for marketing, the best ones for you are most likely those which are popular enough but not too popular, and specific to your niche. However, even the most overused tags can be used in creative and […]
#HeForShe: How much does the Internet remember?
Can a social media marketing campaign have a long-term impact on important topics? This is exactly what UN Women tried to achieve with their #HeForShe effort, launched on last year’s International Women’s day to attack yet another time the very serious and long-standing issue of sexism. We want to analyze what’s left of this big […]
Hashtags As Labeled Rooms Where Communities Meet
Last time we spoke about hashtags as labeled sections on a bulletin board. This is a good analogy when you think about disseminating messages that you want to draw attention to. But the bulletin board analogy doesn’t reflect the “social” aspect of social networks. As a matter of fact, hashtags aren’t just a fundamental tool […]
Hashtag Marketing: Hashtags as Bulletin Board Labeled Sections
From a marketer’s (or, in general, communicator’s) point of view, there are two main ways to looks at hashtags: As labeled sections on a bulletin board As labeled rooms where people meet It is very useful to keep in mind this distinction when dealing with hashtags; in this first lesson of the advanced course, we’ll […]
Hashtags 101: Hashtags Are Free-For-All, But…
At least for now, on Twitter and the other major social platforms that support hashtags, anybody can use any hashtag they want, any way they want. You can even invent a hashtag on the spot, just by adding the hash/pound (#) symbol in front of any word, combination of words, or random sequence of characters […]
Hashtags 101: The Power Of Hashtag Marketing
Hashtags today are everywhere, from Twitter posts to billboard ads and TV commercials, but you shouldn’t use them just because everybody else does. To get great results, you need to understand hashtags, and how to use hashtags strategically. The first step in creating any strategy is to know your goals, and that’s exactly what we’re […]
World Cup Hashtag Marketing: Lessons To Learn
Even #introverts can profitably use #hashtags
This post by Patricia Weber is an entry to our $4,000 Blogging Contest. Patricia is an author, speaker and coach inspiring and supporting introverts and baby boomers to access more energy to live life at full-throttle. As an internationally recognized introvert authority in print, on radio and podcasts, she blogs at www.patricia-weber.com about her upcoming […]