Whether you are an Instagram pro or a novice in the field, you probably know how the platform can increase the success of a company substantially. Better yet, it is built to communicate solely through visual elements. While Instagram’s primary demographic is between 18 and 35 years old, out of which 65% are visual learners, […]

Twitter has become the place where hashtags were originally born, simply as a way to organize information. Today they are used in all social networks, of course, with their own characteristics, and marketers even came up with a special concept of hashtag marketing and hashtag strategies. However, the main rules for using hashtags remain the […]