With nearly 2.82 billion people on social media, this is one of the best ways to market your brand. As socialmediatoday.com reports, 77% of people are more likely to buy from brands that they follow on social media. Well, that’s one statistic that you can’t let slide by! Okay, so we all agree that social […]

  Online social media influencers have been a great marketing tool since shortly after their conception. These influencers are people who have a massive audience following them on their social media handles and pages. They then use that to their advantage by marketing products for businesses that ask them to.  Usually, they promote campaigns that […]

Paid advertising can be a great way to increase your twitter following, but it isn’t the only way. If any part of your business is dependent upon the size of your following on Twitter, you’ve probably asked yourself how to get Twitter followers before. There are actually many different strategies you can use to increase […]

With over 300 million active users monthly, Twitter is a great resource to build a following and influence in your niche, drive traffic to your website, and simply to reach a wider audience. However, to play this game you must first know the rules! Make your profile recognizable  You want everyone who visits your profile […]

With over a billion monthly users and one of the highest engagement rates in the industry, Instagram has been nothing short of revolutionary for brands and businesses. 71% of all companies use Instagram to market their products and services.  While social media marketing broke through more than a few years ago, Instagram has elevated the […]

“Posting nice contents on social media alone is outdated as the black and white TV, keying into current trends, trending hash tags, searchable keywords and share-ability is the new social currency”  ― Jerry Oche   There is no denying today about the role that social media plays in bringing about awareness for any industry, service […]

The age of micro-influencers is upon us, and if you are planning to join the bandwagon, you could use a little food for thought. In this age, the practice of using hashtags to grow your followers on Instagram seems to result in two polarising views. You’re either too generous with hashtags throughout all of your […]

Blink, and you’ll miss the swift-changing nature of social media trends. These trends capture anything from the worlds of politics, sport, music, art, travel, and so much more! Some see dazzling visuals as the top trend, while others see Instagram from a business perspective. Here, we will morph these together for an overview of the […]

It has been 12 years since Silicon Valley regular Chris Messina suggested the use of Hashtags on Twitter. Since then, the phenomena has transcended beyond Twitter and casual use. Now, you can find it being used on all types of social media platforms. Apart from people looking to be part of a given trend, hashtags […]

Most companies in today’s digital society know it’s essential to build a solid following on social media. More followers means more exposure to your brand its products. A large audience on social media brings higher rates of customer engagement, and a higher chance these consumers will make a purchase. However, not all press is good […]