Can a social media marketing campaign have a long-term impact on important topics? This is exactly what UN Women tried to achieve with their #HeForShe effort, launched on last year’s International Women’s day to attack yet another time the very serious and long-standing issue of sexism. We want to analyze what’s left of this big […]
Last time we spoke about hashtags as labeled sections on a bulletin board. This is a good analogy when you think about disseminating messages that you want to draw attention to. But the bulletin board analogy doesn’t reflect the “social” aspect of social networks. As a matter of fact, hashtags aren’t just a fundamental tool […]
From a marketer’s (or, in general, communicator’s) point of view, there are two main ways to looks at hashtags: As labeled sections on a bulletin board As labeled rooms where people meet It is very useful to keep in mind this distinction when dealing with hashtags; in this first lesson of the advanced course, we’ll […]
At least for now, on Twitter and the other major social platforms that support hashtags, anybody can use any hashtag they want, any way they want. You can even invent a hashtag on the spot, just by adding the hash/pound (#) symbol in front of any word, combination of words, or random sequence of characters […]
Hashtags today are everywhere, from Twitter posts to billboard ads and TV commercials, but you shouldn’t use them just because everybody else does. To get great results, you need to understand hashtags, and how to use hashtags strategically. The first step in creating any strategy is to know your goals, and that’s exactly what we’re […]
Last time I interviewed Hashtagify Research Assistant, the man who isn’t intimidated by our 38 million hashtags and that will help you find and analyze new hashtags. Today’s interview is with our other new recruit Hashtagify Tutor, the girl who will help you actually use those hashtags, following a plan towards higher social media reach and […]
When was the last time you had to search for some new hashtags? For example, because you wanted to reach a wider audience, or just to show you’re always in the know about the new trends in your field? If you’re at all like me, that was not long ago. And again, if you’re at […]
You know what? R&D is difficult! Almost two months ago we announced to our followers that we were working on a new technology still in its infancy, but with a great potential. We also wrote about a new low-price, super easy to use product called the Hashtagify Tutor, and said you would hear about it […]
On our website hashtagify.me we like creating beautiful, interactive visualizations. Being interactive, though, means that the visualization isn’t a ready-to-share image. Some of our users obviated this obstacle by taking a screenshot, and then sharing that one. But we understand not everybody has the patience to do it. So we created a new feature: the […]
We’re thrilled to announce that we have completed the White Label Reports feature for our Hashtag Intelligence advanced product. Our Enterprise customers can already customize the layout of their reports, using their own – or their customers’ – logo, their preferred title and subtitle, header, footer, colors. You can find an example of a custom layout at the […]