Many companies choose to target diverse and sizeable audiences in pursuit of better brand exposure and higher sales. However, this approach will only work for a short period of time, without leaving a lasting impression of your brand as a reliable one (even if you sell great products).  Why is that? In marketing, there’s a […]

Whether you are an Instagram pro or a novice in the field, you probably know how the platform can increase the success of a company substantially. Better yet, it is built to communicate solely through visual elements. While Instagram’s primary demographic is between 18 and 35 years old, out of which 65% are visual learners, […]

With over 300 million active users monthly, Twitter is a great resource to build a following and influence in your niche, drive traffic to your website, and simply to reach a wider audience. However, to play this game you must first know the rules and prep at the best! Here a few tips to follow […]

Hashtags are a convenient way to organize content. This approach appeared a long time ago but became especially popular at the same time as Instagram. And if earlier the hashtags worked on the same principle as keywords in organic search, now they have turned into a full-fledged marketing tool. Joresa Blount in her post for […]

The world we live in today is extremely different from the one even just a decade ago. The Internet has become an integral part of our everyday lives as technology has taken over society. The virtual and the real are steadily merging together, creating a nice seamless blend. This is why a lot of concepts […]

Social media has been rendered an integral part of a company’s marketing strategy ever since the internet and technology have taken a front seat. With more than 67% of the world’s population now on social media, it only fits that these platforms have become the most popular means of advertising for a company. Today, even […]

In 2015, Twitter announced that it was doing away with 140-character restriction on direct messages and setting a 10,000 character limit. Businesses weren’t really bothered with this change. It didn’t matter because they already had a live chat on their sites, conversations on Facebook, and the ability to connect personally with consumers through their blogs.  […]

Twitter is the most popular social media platform, which is the fastest channel to make social networking online. It is very funny to allure more followers and makes friends on Twitter. You must provide the correct impact through your profile to obtain a social reputation. All business people know that reputation is everything in the […]

Social media has become a very powerful marketing niche helping millions out there. Travel businesses are also one among the many industries that make wide use of social media. But social media is not something that has this 'one size fits all' connotation! Each social media platform has unique protocols that together affect a business […]

The social media marketing era is at its peak. Nowadays, a business that lacks a social presence is similar to an author that hasn’t published his works. Essentially, without a social media presence, a brand will have a really hard time establishing its position in the marketplace. Promoting your business on social media is one […]