The age of micro-influencers is upon us, and if you are planning to join the bandwagon, you could use a little food for thought. In this age, the practice of using hashtags to grow your followers on Instagram seems to result in two polarising views. You’re either too generous with hashtags throughout all of your […]

Blink, and you’ll miss the swift-changing nature of social media trends. These trends capture anything from the worlds of politics, sport, music, art, travel, and so much more! Some see dazzling visuals as the top trend, while others see Instagram from a business perspective. Here, we will morph these together for an overview of the […]

It has been 12 years since Silicon Valley regular Chris Messina suggested the use of Hashtags on Twitter. Since then, the phenomena has transcended beyond Twitter and casual use. Now, you can find it being used on all types of social media platforms. Apart from people looking to be part of a given trend, hashtags […]

Most companies in today’s digital society know it’s essential to build a solid following on social media. More followers means more exposure to your brand its products. A large audience on social media brings higher rates of customer engagement, and a higher chance these consumers will make a purchase. However, not all press is good […]

According to the latest data (March 2019), Twitter has 76.35 million monthly active users. That’s a lot. Still, this network doesn’t come close to Facebook (168.59 million) and Instagram (121.24 million) monthly active users. Due to that fact, many marketers avoid that platform, thinking they should focus their entire resources to Facebook and Instagram. Is […]

How many times do you go ahead and click on the second page of Google in your search for the desired result? It is known as the best place to hide a body for a reason – no one visits it, ever! With so much data being uploaded to the web every second, developing an […]

As of 2019, nearly 3 billion people have an active account on social media. Over the last few years, these numbers have kept on increasing and social media experts believe it won’t be long before the entire world population will be using social media in their daily lives. Social media has taken a major chunk […]

Guest Post by Elaine Bennett What makes a piece of online content go viral? Quality? A clickable headline? Credible sources? Yes, but there is obviously more than that, otherwise every new post would be trending across the social media world. Creating shareable content requires careful planning and preparation, and it also requires of its creators to […]

Guest Post by Shane Barker With over 1 billion monthly active users, Instagram is one of the biggest social media platforms. The Stories feature of the platform attracts a massive audience too. More than 500 million users watch Instagram Stories daily. The engagement rates on Instagram are also far higher than other platforms. For instance, […]

Rising competition in the e-commerce field means sellers have to come up with new ways to boost their marketing. On-page SEO, advertising, and building links are a few methods you can try, but today, we will introduce a new way – using a hashtag to promote your brands. A hashtag is a word or phrase […]