Social media is the second largest referral traffic driver after search. About 25.6% of all website visits come from social media. This makes it one of the best places to get traffic to your website. All major social media platforms have tools that can help you reach your target audience. Not only can you drive …

  Have you ever wondered how Instagram chooses what posts to show you in the Explore Page? In this article, we’ll quickly dissect the algorithm behind the Instagram Explore page, as well as three tactics you can put into action right away to get the most out of the Explore Page algorithm. The Explore Page …

In an era where we spend most of our lives online, it makes a big sense to put our businesses online too. Digital marketing is a very important segment of every business’s marketing. Although traditional marketing also has a place among the marketing strategies of businesses, nothing can quite so easily and immediately reach customers …

Hashtags are a commonly used tool to raise awareness of a topic, a brand or a cause. A hashtag can basically be anything from simple and basic words to phrases that have a deeper meaning. They are mostly used on Twitter or Instagram as these platforms are supportive of hashtags and their algorithms track them …

Guest Post by Daniel Bishop Over the past decade, social networks became an essential part of our everyday life. From their humble beginning as a means of staying in touch with friends, sharing interesting content, and expressing our opinions, social networks evolved into hubs of all our online activity. Businesses rightly saw this as an …

Growth of Social Media Social media is one of the fastest growing aspects in the advanced digital industry empowering us to achieve many benefits. Practically all networks have concentrated a proportion of social networking, enabling users to be the keeper of the contents, shared links, pictures, and self-esteemed stories. People use different techniques to comprehend …

Social media has become a major marketing platform for businesses. What were sites that were made to connect friends and family members have evolved into effective tools that can help businesses put their brands forward? As in other digital marketing platforms, content is also important when it comes to social media marketing. Content is and …

Guest post by Mariej Fincher Social media is now a central part of our lives. More interestingly, there is a significant percentage of teenagers that have not known a world without it. Teenagers of today have been exposed to social media from a younger age than any other demographic and weren’t born early enough to …

Social media no doubt has made our lives easier. Whether one wants to promote their business or simply put forward their talents, social media platforms can help them reach heights. Photography is a similar talent/ business that has emerged nowadays through social media. You might have seen beautiful pictures pouring out of social media profiles, …

Social media is one of today’s most tapped marketing platforms. And among the social media sites, one of the top performers for marketing is Twitter. In order for you to be able to get the maximum results out of your Twitter marketing initiative, you will need to come up with a strategy that is targeted …