Depending on the type of content you post on social media, you might have noticed a drop in overall engagement when it comes to Facebook in particular. According to published statistics, 2018 was a rough year for Facebook content, with engagement drops varying in 24% to 52% as the year came to a close. This […]

You probably know that video is the most popular type of content there is.  You likely also know that Instagram has become a major game changer when it comes to branded engagement online. These are just two examples of stats that have become common knowledge. What about the statistics that aren’t so well known?  How […]

Social media marketing has really exploded to its real potential over the last few years. Hashtags, no doubt, have played a fundamental role in this transition. Using hashtags on social media to market one’s brand has been the talk of the town. Everyone is using it. So, if you are a marketer who still on […]

In a world where communication is mostly effectuated through social channels, hashtags become an important aspect that can improve the way people share, discover, and relate to content. Whether you’re a business or a professional who’s running his own social media personal brand, hashtags can help you improve the reach and awareness of your message, […]

Guest Post by PJ Taei The last decade has seen numerous social networking sites come and go as technology and society themselves continue to evolve. For every example like Facebook that boasts hundreds of millions of monthly active users around the world, you have a site like Friendster or MySpace that people barely even remember […]

The ascent of social media has opened channels for more profound discussions among organizations and clients, and this has implied that organizations need to make bona fide content for those platforms, yet also create enough ROI to legitimize the time and capital they put resources into it. In this new world, numerous organizations battle to […]

Instagram and hashtags – that’s one of the most compatible couples we know of. Like pancakes and Nutella. Champagne and strawberries. So why did it take us so long to figure that hashtags work for Instagram Stories, too? Instagram Stories have a particular appeal to business owners and those who want to build their personal […]

Do you have your business on Social Media? If not, you are missing a massive share of your income which you could easily get from popular social networks. According to Statista, there are 2.77 Billion Social Media Users in the world as per the estimate of 2019. Moreover, this number would reach up to 3.02 […]

When hashtags were first introduced, nobody thought they would become an integral part of any digital marketing campaign. And yet, ten years later hashtags are not just playing a key role in social media marketing, but also assists in successfully running an entire marketing campaign. Today hashtags have given away to brands to engage with […]

If you had to keep a count of the number of times you’ve used hashtags, chances are that you’d lose the count religiously! And so would I! More because there is absolutely nothing on the internet today that doesn’t come with a hashtag. From #eatfit campaigns to #beautyisyou revelations, hashtags have been the talk of […]